Tracy Maddux

beatBread Names Ex-CD Baby & Downtown Music Exec as Interim CEO

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Music financing platform beatBread named former CD Baby and Downtown Music executive Tracy Maddux interim CEO following the death of beatBread co-founder and CEO, Peter Sinclair, the company announced on Wednesday (Nov. 19).

“Under Maddux’s interim leadership, beatBread will focus on maintaining its strong growth trajectory, advancing platform innovation, expanding partnerships, and ensuring operational excellence,” according to a beatBread press release. “He will also play an active role in the company’s search for a permanent CEO, ensuring a seamless transition and long-term continuity.”

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Maddux was Downtown Music’s chief commercial officer from 2020 to 2023, when he was in charge of the distribution, monetization and promotion of Downtown’s umbrella companies CD Baby, FUGA, AdRev, Curve Royalty Systems and DashGo. Prior to that, he served as CEO of CD Baby from 2010 to 2020, via Downtown’s acquisition of the company from AVL Digital. More recently, Maddux invested in and took a seat on the board of rights management platform OpenPlay. He will serve as a long-term advisor to beatBread’s board, the company said.

Sinclair, the company’s late CEO, was a former McKinsey and Green Dot industry veteran and longtime senior vp of consumer and e-commerce at Universal Music Group (UMG). He died earlier this year at the age of 50 after a brief illness.

“Peter Sinclair built beatBread on the belief that independent artists deserve access to the same financial tools as major-label acts, without sacrificing ownership or control,” said Maddux in a statement. “Having known Peter and admired his approach since beatBread’s founding, I’m deeply honored to help carry that vision forward. The company has built an exceptional foundation … and I see enormous potential.”

Earlier this year, beatBread announced it had raised $124 million from equity investors, including banking giant Citigroup and venture investors Deciens Capital and Mucker Capital, as well as loans from financiers Advantage Capital and GMO. In October, the company launched its $100 million Global Independence Fund to support indie labels and distributors, partly in response to UMG’s move to acquire Maddux’s former company, Downtown Music. That deal, which is pending regulatory approval by the European Commission, has faced opposition from several leading independent music organizations, including IMPALA, Beggars Group, IMPF, A2IM and Secretly Group.

Ishan Sachdev, general partner at beatBread’s longtime investor, Deciens, said Maddux’s experience presents “a rare combination” of industry expertise and operational discipline that beatBread needs “right now as labels continue to strive to maintain their independence in an environment that’s been impacted by Downtown’s sale to Universal.”

“Tracy shares Peter’s exceptional commitment to empowering independence, and he’ll work with beatBread’s remarkable team, to advance the company’s growth while maintaining its artist-first mission,” Sachdev said in a statement.


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Downtown Music Holdings Chief Commercial Officer Tracy Maddux Steps Down

Tracy Maddux, chief commercial officer at Downtown Music Holdings, is stepping down from his role effective immediately, the company announced Sunday (Nov. 19).

Maddux was previously CEO at CD Baby, whose parent company, AVL Digital Group, was acquired by Downtown in 2019. According to a press release announcing his exit, Maddux most recently contributed to Downtown’s acquisitions of FUGA in 2020 and Curve Royalty Systems in 2022.

Maddux will “continue providing his insights and expertise” to Downtown as a consultant and advisor for the company throughout 2024, the release adds.

“It has been a remarkable journey at Downtown, and I am proud of everything we have achieved together,” said Maddux in a statement. “From the strategic sale of CD Baby, AdRev, and DashGo, to leading our M&A practice and working towards the integration of FUGA and Curve, we have set new industry standards. I am now eager to embrace new challenges and opportunities that lie ahead. I want to thank Andrew Bergman and Justin Kalifowitz for their unwavering support and partnership during our work together over the past 13 years.”

“Tracy has made material contributions to our culture and to the growth of the business,” added Andrew Bergman, Downtown Music Holdings CEO. “He’s universally respected by his peers and I personally consider myself fortunate to have worked alongside him. We look forward to our continued association with Tracy.”

This past March, Downtown suffered layoffs across its CD Baby, Downtown Music Publishing, Songtrust, and Downtown Music Holdings divisions. In an email obtained by Billboard that Bergman sent to Downtown staff, he couched the layoffs as part of a “reorganization” that “harmonizes the past several years of strategic investments and divestitures.” As described in a previous Billboard profile of the company, Downtown completed the process of reimagining itself as a service-focused firm in 2021 after selling its 145,000 owned copyrights to Concord in a deal worth an estimated $350 million.