Touring
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German television personality Jan Böhmermann appears to have single-handedly knocked more than 1 billion euros ($1.15 billion) from the market value of CTS Eventim after he criticized the concert promoter and ticketing company on his late-night talk show ZDF Magazin Royale on German public television on Friday.
According to various media reports, Böhmermann, in a 23-minute news-styled feature, bemoaned the company’s dominant market position in promotion and ticketing and a lack of transparency about the fees added to tickets. “Eventim is practically the German event industry,” the satirist said (as translated to English) He singled out the company’s re-sale platform, fanSale, which allows ticket holders to sell tickets at a premium to their face values. “Why fight the black market when you can earn money yourself?” he asked.
Böhmermann also said that CTS Eventim received 15 million euros ($16 million) of COVID-19 economic aid from the Federal Government Commissioner for Culture and the Media. In total, the company received 272 million euros ($295 million) in economic aid from Germany and elsewhere from 2020 to 2022, according to the company’s financial statements. He noted that a director, Juliane Schulenberg, is the daughter of CTS Eventim founder and chairman Klaus-Peter Schulenberg. She has been a member of the CTS Eventim’s supervisory board since May 2016, according to the company’s website.
“Unfortunately, many facts are twisted and not the truth,” a CTS Eventim spokesperson told Billboard in an email. While Böhmermann suggested Juliane Schulenberg influenced COVID-19 aid received by CTS Eventim, the company’s spokesperson says she “had no professional position in this regard and therefore no influence.”
ZDF Magazin Royale made a significant impact when the market opened after the weekend. Shares of CTS Eventim fell 8.9% on Monday and another 7.5% on Tuesday, bringing the two-day decline to 15.7% — a 1.07 billion euros ($1.15 billion) decline in market capitalization. After a 0.8% gain on Wednesday, shares of CTS Eventim were up 1.3% year to date.
CTS Eventim is the largest concert promotion and ticketing company in Europe and had revenues of 1.9 billion euros ($2 billion) and sold 69 million tickets online in 2022. Its portfolio includes EDM promoter ALDA Germany; the Rock am Ring and Rock im Park festivals; numerous ticketing brands; EMC Presents, a partnership with U.S. tour promoter and producer Michael Cohl; and Eventim Live Asia, a partnership with former Live Nation executive Jason Miller based in Singapore.
U.S. audiences will recall a similar segment about the country’s dominant ticketing company, Ticketmaster, by comedian John Oliver on his HBO show Last Week Tonight in 2022. Oliver touched on the same themes brought up by Böhmermann: market dominance, rising ticket fees and ownership of a secondary market that profits from in-demand tickets’ re-sale values. Oliver had a negligible effect, however, as the share price of Ticketmaster’s parent company, Live Nation, dropped just 0.5% the day after the episode aired. A chance of government intervention has given Live Nation investors pause on numerous occasions, however, such as politicians’ criticism of Ticketmaster’s Taylor Swift pre-sale in November and a 2018 New York Times article about Live Nation’s alleged anticompetitive business practices.
Just as Live Nation and Ticketmaster are under constant scrutiny in the U.S., CTS Eventim routinely falls into the crosshairs of consumer advocates and government regulators. In February, more than 1,500 consumers in Germany had joined a model declaratory judgment against CTS Eventim filed by the Federation of German Consumer Organizations. The consumer advocacy group alleges the company did not refund ticketing fees for cancelled events. In 2018, CTS Eventim’s share price fell as much as 10% after Germany’s Federal Supreme Court ruled the fees charged for printing out tickets ordered online were illegal. Also in 2018, the German Federal Cartel Office banned CTS Eventim from having exclusive ticketing agreements with promoters and box offices. In 2017, the Cartel Office blocked CTS Eventim from acquiring promoter and booking agency Four Artists, which a German court upheld the following year.
There is a bright blue neon sign letting guests know they have arrived at the Breakaway House. But in keeping with the conspicuous tone of their new neighborhood, the lit up sign isn’t visible to visitors until after they’ve made their way inside of the gates of the 4,000 square foot home housing the offices of one of North America’s fastest-growing festival brands.
The neon sign is one of a half-dozen Breakaway Festival art pieces inside the house, where Breakaway’s marketing team works around a large kitchen table, while another groups gathers around a poolside table for a midday strategy session. Breakaway co-founder Adam Lynn and chief growth officer William Van Orsdell serve as host to a rotating door of music executives, finance advisors and journalists booked for another day of meetings inside the new L.A. digs to discuss the company’s recent expansion.
“William and I have no fundraising experience at all, but we went out and and raised quite a bit of money,” Lynn tells Billboard. “We’re now closing our $6 million series A, which has given us a lot of growth capital to expand our boutique festival to seven markets this year, with a focus on dance music and pop music.
The $6 million investment round was led by private investment firm RSE Ventures with participation from Marshall Sandman‘s Animal Capital, Honey founder George Ruan, New York Rangers captain Jacob Trouba, Splice co-founder Steve Martocci and investment firms Human Ventures, Bustle Digital Group (BDG) and Gross Labs. Breakaway also recently signed a partnership with Another Planet Entertainment for a San Francisco event and has eyes to expansion in other markets.
Launched in 2016 in Columbus, Ohio with EDM and hip-hop acts including Alison Wonderland, Dillon Francis, Rae Sremmurd and RL Grime to college towns, the festival expanded to three locations the following year and modeled itself as a dance and pop-driven Vans Warped Tour, bringing an approachable high-end dance experience to underserved markets.
Fast forward to 2023 and Breakaway has expanded to seven U.S. cities and launched Spring Break(away) with emerging curated events company All Roads Traveled, hosting five weekends in March of entertainment and immersive experiences in Mexico. Built for Gen Z and young Millennial music fans, Breakaway has worked with The Chainsmokers, Halsey, Kygo, Zedd, Migos, Odesza, Post Malone, Future, Illenium, Khalid, Twenty One Pilots, Jack Harlow, Machine Gun Kelly, Chelsea Cutler and Juice WRLD, among many others.
“What began in 2016 as a music festival has grown into a multi-faceted entertainment brand that continues to change the way thousands of consumers across the country experience and enjoy music,” said Matt Higgins, cofounder and CEO of RSE Ventures. “Adam and his team have done an incredible job building a brand and company with a clear mission, and we’re excited to partner with these next-generation music leaders as they continue scaling Breakaway’s geographic footprint and range of offerings.”
Lynn said he sees Breakaway as platform for connecting young music fans with artists, experiences and brands and partners looking to connect with Gen Z and young millennials, deploying new capital to expand its national footprint and support its ultimate mission of “powering the voice of today’s generation through music, community, art, technology and digital content.”
“This marks an important milestone for Breakaway as we look to the future, opening the door to even more opportunities for innovation as we expand both the breadth and depth of experiences for Millennial and Gen Z consumers,” Lynn says. “When you can actually see your favorite artist on a stage and not just on a jumbo screen, it changes the way you listen to music — it becomes an unforgettable experience. We are building a boutique brand at scale and trying to give every fan that one moment they can remember.”
Van Orsdel adds, “As one of the last independent groups in live entertainment, we carry the flag of the ‘underdog’ in the music industry. We are so proud of the group of strategic investors we put together to drive Breakaway’s ascent through reimagined real-life experiences, digital opportunities and more that will help turn the brand into a household name.”
The Silversun Pickups are returning to Southern California for their second visit in less than a year, performing at the new Bellwether music venue in Los Angeles on Sept. 27.
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The critically acclaimed LA-based indie rock group, led by vocalist and guitarist Brian Aubert, along with bassist Nikki Monninger, drummer Christopher Guanlao and keyboardist Joe Lester, are touring in support of their sixth studio album Physical Thrills. Released in August, Physical Thrills is Silversun Pickups second album produced by legendary American musician, songwriter, and record producer Butch Vig and is the third album to be released on their own label, New Machine Recordings.
Much of the music on Physical Thrills was written by Aubert during the pandemic and, earlier this month, the band announced the release their new EP Acoustic Thrills, featuring acoustic tracks from Physical Thrills: “Scared Together,” “Empty Nest” and “Alone on a Hill.”
“After building so many layers on the album it felt great to strip these songs down to their rawest form,” Monninger said in a press release announcing the album.
Yesterday, the Silversun Pickups announced a Sept. 29 concert at The Show inside of Agua Caliente in Rancho Mirage, Calif., near Palm Springs. Best known for their 2006 songs “Lazy Eye” and “Well Thought Out Twinkles” both of which made the top 10 of the Billboard Modern Rock Tracks chart in 2007, and their 2009 track “Panic Switch,” Silversun Pickups last played Los Angeles on Oct. 3 at the Orpheum Theater.
The Bellwether, a 1,600-capacity GA venue and joint venture between leading U.S. indie concert promoter Another Planet Entertainment and Teragram Ballroom owner Michael Swier, opens July 11 with a show from Phantogram. Located at 333 S. Boylston Street, the Bellwether’s opening run of shows includes two performances from HAIM (July 17-18), three nights of Porter Robinson (July 28-30), three nights with Carly Rae Jepson (Aug 12-14) and two nights with Isiah Rashad, August 17-18.
For a complete list of shows at the Bellwether, click here. For Silversun Pickup tickets at the Bellwether on Sept. 27, which go on sale June 16, click here. For Silversun Pickup tickets on Sept. 29 at The Show, click here.
In the desert east of Los Angeles, the new Acrisure Arena has defied critics and proved to be an oasis of entertainment in Coachella Valley.
Since opening in December, Oak View Group’s new 11,000-capacity venue in Palm Springs, Calif., has grossed $17 million in ticket sales from 10 reported shows, according to figures reported to Billboard Boxscore, earning itself the title of North America’s third-highest-grossing arena under 15,000 seats, according to Billboard Boxscore’s 2023 midyear report. The arena actually had 17 shows during this period, and had it reported them all, its ranking on the Boxscore chart would have been even higher.
It’s an impressive launch, especially considering criticism it received that an arena of its size could not survive in the Coachella Valley, the geographic region of 370,000 residents anchored by Palm Springs in the north and Indio to the south. Not only was the valley already teeming with competitive options, from tribal casino showrooms to festivals like Coachella and Stagecoach, but Southern California was already home to three big-name arenas and an ultra-competitive concert market with little incentive for acts or tourists to make the two-hour drive down I-10 from Los Angeles for a show.
Midyear Boxscore charts are based on figures reported to Billboard Boxscore. Eligible shows played between Nov. 1, 2022 and April 30, 2023.
First is Oak View Group’s relationship with OVG partner Irving Azoff, the super-manager whose ability to bring top-tier talent to the facility netted two shows by Harry Styles, a comedy double-header featuring Dave Chappelle and Chris Rock, two shows from the Eagles and concerts by Taylor Dayne, Lizzo, Journey, Shania Twain and Jimmy Buffett. Adding American Hockey League home games from the Coachella Valley Firebirds, the Acrisure Arena has welcomed more than 430,000 people through its doors for 72 ticketed events since opening.
While Acrisure Arena is an open building that can work with any promoter, it enjoys a special relationship with Live Nation, which plans to continue to bring top contemporary tours to the venue, says GM John Bolton, who previously worked at SMG and managed the BOK Center in Tulsa, Okla. In the next six months, Live Nation is bringing some of its strongest tours to Palm Springs, including Peso Pluma (on July 8), Paramore (July 15), Dierks Bentley (Aug. 19), ODEZA (Sept. 20), Sting (Oct. 5), KISS (Nov. 1), Stevie Nicks (Dec. 5) and Madonna (Jan. 11, 2024).
“Part of our success booking artists is that many artists are playing Acrisure Arena on a separate leg of their tour months apart from their L.A. dates,” says Bolton. “There certainly are times when artists will play us after stopping in Orange County or Los Angeles, but in many instances, we’re booking artists as they come across the Southwest and then head into Las Vegas or the Central Valley, making the building very routable.”
Another factor in Acrisure Arena’s success is the building’s innovative, fast-paced, high-touch design. Most seats in the building are in the arena’s lower bowl, which has wide concourses that make moving around the building simple and dramatically decrease time spent waiting in line, thanks to innovative grab-and-go food catering stations. The dozen-plus food concepts inside the arena, as well as those located in an outside common space, feature only a few popular precooked items that reduce prep and wait time.
And while the Coachella Valley population is fairly small, Palm Spring’s year-round marketing efforts attract 14 million visitors to the region each year, including 3 million annually to Palm Springs, according to the city’s conference and visitor’s bureau, accounting for $7.1 billion in spending.
Those visitors include 450,000 Canadians who spend their winters in the area, many of whom support the arena’s Seattle Kraken minor league team, the Coachella Valley Firebirds. In the team’s first season, it reached the league championships and is currently facing the Hershey Bears in the finals. With a strong year-end calendar, Acrisure Arena will almost certainly land on the Boxscore year-end list and continue to chart new routes in and out of region, changing the way artists tour through the Southwest and generate revenue in the Golden State.
Everything may be bigger in Texas, but Dickies Arena in Fort Worth is punching above its weight class.
The 14,000-capacity venue opened in 2019 amid a competitive Texas market. With the 20,000-capacity American Airlines Center less than 40 miles east and the San Antonio, Austin and Houston markets reachable within a few hours, the region is saturated with large venues to book big names. Still, Dickies Arena has managed to stand out as a major contender in its first full year of shows following the COVID-19 pandemic, ranking at No. 2 on Billboard Boxscore’s Top Venues (10,001-15,000 capacity) chart for the 2023 midyear report.
In the report, which is based on the touring period of Nov. 1, 2022-April 30, 2023, Dickies Arena grossed $40.1 million from 79 reported shows. Compared with the same period last year, as the touring business was still coming out of the pandemic, the venue nearly tripled the number of tickets sold (from 209,000 to 610,000) and grossed almost four times as much (up from $11.6 million). Even beyond its capacity limit, Dickies Arena out-grossed all but six venues in the 15,001-plus range, including American Airlines Center in Dallas.
Midyear Boxscore charts are based on figures reported to Billboard Boxscore. Eligible shows played between Nov. 1, 2022 and April 30, 2023.
“If you look at entertainment, there wasn’t really much on this side of the [Dallas-Fort Worth Metroplex],” says Dickies Arena president/GM Matt Homan, who notes that the drive between arenas can reach up to an hour-and-a-half with traffic. “What we’ve proven is that the market is large enough for American Airlines Center and Dickies Arena.”
While American Airlines Center is the larger of the two Metroplex arenas, the venue also has two home tenants (NBA team Dallas Mavericks and the NHL’s Dallas Stars) that occupy several dates on the calendar. Dickies Arena, however, only has the Fort Worth Stock Show and Rodeo, which runs from January to the first week of February, when concerts tend to be space. This year’s event brought in over $9 million from its 25 performances.
The Dickies Arena’s arrival and success run parallel to the city’s growing population. According to the U.S. Census Bureau, in 2022, Fort Worth had the largest numeric population gain of any large city in the United States, with 19,170 people joining its population of roughly 1 million — and the venue is focused on catering to the city’s varying interests. Country music is naturally a good fit for the arena, with two sellouts from George Strait ($9.9 million) in November marking its highest-grossing run of the midyear report, with two more scheduled for later this year. “It’s a great experience for fans to see [Strait] in such an intimate venue,” says Homan, “you’re not going to a baseball stadium with 60,000 or 40,000-plus seats, which we all know George could sell out in a heartbeat.”
Beyond country, the Dickies Arena’s Boxscore totals also included shows from the Eagles, Muse, New Edition and K-pop group Stray Kids, the lattermost moving more than $2.5 million in tickets sold. “Our K-pop merch sales have been great,” says Homan. “Our merch numbers are generally amongst the top three to five on the tour, based on numbers I’ve seen recently.” Rauw Alejandro’s sold-out show in April, which grossed over $1.5 million, was also the start of Homan’s focus on the Latin market. “Going into this year, the [Latin market] was my highest priority,” he says. The arena will welcome Peso Pluma, Banda MS, Christian Nodal and Grupo Frontera in 2023. “We’re starting to finally dip our toes into those markets. We want to make sure that we have something here for everyone and that we’re really representing the major city that we are.”
Take a look at Bad Bunny’s recent tour history, and you get a good sense of Latin’s rapid growth on the road.
When Billboard published the 2019 Midyear Boxscore Recap, Bad Bunny missed out on the then-10-position Top Tours ranking, scraping the bottom of the top 30 with $25.8 million, according to figures reported to Billboard Boxscore. In doing so, he scored the biggest Latin tour of the tracking period, covering shows between Nov. 1, 2018, and April 30, 2019.
Three years later, following the COVID-19 pandemic, Bad Bunny took himself – and his genre – to the top. He crowned the all-genre list in 2022, earning $123 million in the same November-April six-month window – the first time a Latin act has ever topped the ranking.
Midyear Boxscore charts are based on figures reported to Billboard Boxscore. Eligible shows played between Nov. 1, 2022 and April 30, 2023.
Now, Bad Bunny is in the midyear top 10 again in 2023 at No. 6 with $67.9 million, and he’s not alone. At No. 5, Daddy Yankee earned $72.5 million, marking the first time that two Latin artists have landed in the midyear top 10.
The top 10 Latin tours grossed a combined $295.1 million between November and April. That represents growth of 18.83% from last year, after already improving 101% from 2019.
While Bad Bunny and Daddy Yankee lead that growth with the three biggest Latin tours in Boxscore history, it doesn’t stop with the genre’s top headliners. See below to watch how the biggest Latin tours of the midyear reporting period have grown uniformly since 2019.
Each of the top 10 Latin tours is up — in both gross and attendance — from last year and 2019. This across-the-board growth applies to heritage stars such as Marc Anthony ($22.4 million) and Wisin y Yandel ($15.3 million) as well as newer headliners including Rauw Alejandro ($33.3 million) and Feid ($11.9 million).
Beyond the genre’s 19% growth in top-10 revenue, those shows’ attendance has grown by 48% as well. While last (mid)year’s biggest Latin tour (Bad Bunny) outgrossed this year’s (Daddy Yankee) by more than $50 million, the latter sold more than 100,000 tickets more than the former. Total attendance among the top 10 is 3.1 million, up from 2.1 million last year.
Beyond Latin, attendance is growing in R&B/hip-hop, pop and rock as well – which are up 44%, 43% and 16%, respectively. Despite the smaller bump, Rock remains No. 1 in both gross and attendance, with $539.1 million and 4.1 million tickets among its top 10 tours on the midyear recap.
Pop follows with $419.7 million and 3.8 million tickets. Further illustrating Latin’s gains, in 2019 the genre’s gross sales trailed pop by $350 million. This year, that lead has shrunk to $125 million.
Arena dates are on deck for Rauw Alejandro, Anuel AA and others for the rest of the year, while Enrique Iglesias, Ricky Martin and Pitbull will team for a tri-headline tour this fall. Karol G will play in select U.S. stadiums later this year, leveling up to unprecedented heights for Colombian acts.
As the genre’s biggest acts get bigger, its focus will grow wider as some of the biggest names in regional Mexican music join reggaeton and Latin-pop stars on the Boxscore charts. Eslabon Armado and Peso Pluma will separately enter the domestic arena circuit this year while their No. 1 duet continues to dominate Billboard’s global charts.
“Bienvenido y gracias,” British singer Chris Martin told the sold-out crowd of more than 40,000 at Costa Rica’s Estadio Nacional in March 2022 — and “welcome and thank you” may be just enough Spanish to cement Coldplay’s popularity in the region forever.
“Over the years, Chris has developed a good level of what you might call ‘frontman Spanish,’” says Phil Harvey, the band’s manager. “It’s not what I would say is fluent, but he knows enough that he can conduct a concert in Spanish, and obviously that’s helpful in large parts of Latin America.”
The concert in San José, Coldplay’s first performance in Costa Rica, kicked off the band’s Music of the Spheres tour, which eventually played 41 sold-out stadiums throughout Latin America, from Mexico to Peru to Colombia to Chile. The band hit the top two slots on the 2023 midyear Top Boxscores chart with two runs in South America: six dates in March at Estadio do Morumbi in São Paulo drawing almost 440,000 fans and grossing $40.1 million, and six dates last November at Estadio Unico Diudad de la Plata in Buenos Aires, Argentina, with more than 376,000 fans and a $29.8 million gross. The band also hit No. 13 with three dates in Rio de Janeiro later in March, totaling 211,000 fans and a $17.2 million gross. All in all, not counting the band’s performance at the sold-out, 100,000-capacity Rock in Rio festival in Brazil last September, its tour dates in Latin America earned more than $193.3 million, according to Boxscore.
English-speaking rock stars from the United States and Europe have sold out shows in Latin America over the decades, of course, including Aerosmith and Lady Gaga, but Coldplay has spent the last several years burrowing unprecedentedly into local territories and cultures. In addition to tiny gestures such as speaking Spanish, the band invited Colombian singer Manuel Turizo onstage in Bogotá and Argentine star Tini in Buenos Aires for duets. In Buenos Aires, Coldplay covered beloved Argentine rock en espanol band Soda Stereo’s 1990 hit “De Música Ligera”; in Colombia, it covered local hero J Balvin’s 2019 hit with Bad Bunny “La Canción.” (It probably didn’t hurt the band’s Latin American popularity that Camila Cabello, who is Cuban American, opened several dates.)
Midyear Boxscore charts are based on figures reported to Billboard Boxscore. Eligible shows played between Nov. 1, 2022 and April 30, 2023.
“The Latin American audience is so fanatically loyal — if you’re loyal to them, they’re not going to forget you, the way crowds do in the U.S. and Europe,” says Bruno Del Granado, CAA’s global head of Latin music, who does not work with Coldplay. “A lot of times, international bands go to Latin America and they phone it in. They don’t want to deal with the language barrier. By having Manuel Turizo onstage, then singing his song, it’s like, ‘Wait a second, this guy wants to learn our culture.’”
In addition to the onstage moments, Coldplay has spent the last few years routing tours with prominent dates in Latin American countries — its 2016 A Head Full of Dreams tour began and ended in La Plata, Argentina, with stops in Chile, Peru, Brazil, Colombia and Mexico. “That was very deliberate,” says Jared Braverman, senior vp of global touring for Live Nation, Coldplay’s longtime promoter. “They’ve always made it a point to prioritize many countries that get passed over because they’re not easy to get to. That builds up an audience over time.”
Over the years, many Western pop and rock stars have sold out large venues throughout Latin America, from Aerosmith’s regional tours beginning in the late 1970s to Rock in Rio, the Brazilian festival that debuted in 1985 and attracts some 700,000 attendees every other year. American rockers such as Keith Richards in the ’80s and Metallica in the ’90s, according to Del Granado, emphasized Latin American dates. The difference over the last two decades, he adds, is “state-of-the-art arenas,” such as the 11-year-old Mexico City Arena, the 4-year-old Movistar Arena in Buenos Aires and the Movistar Arena in Bogotá, renovated in 2018. “So it’s not even a case of, ‘Oh, my God, what am I going to do? Play in an open field or a bullfighting ring or a stadium?’” Del Granado says. “There’s no real excuse for bands not to go down there.”
Coldplay’s Western contemporaries have flirted with the same idea of building up Latin American credibility by paying tribute on the ground to beloved local songs and artists: In 2017, Maroon 5 performed a Portuguese version of the Getz/Gilberto Brazilian jazz classic “The Girl From Ipanema” at Rock in Rio. “But Coldplay has embraced it head-on,” says Bruce Moran, president of Live Nation Latin America, adding that music stars are scheduled to play 70 stadiums in the region in 2023. “It’s not just that they’re smart and savvy, but they really have embraced their fans in all regions — and it has paid off, clearly.”
The concert travel business, once a reliably modest slice of the estimated global $25 billion concert industry, is being primed as a potential growth category as promoters of all sizes look for new revenue sources to offset rising costs.
As the pandemic has receded and the demand for live entertainment has blossomed, inflation and scarcity have driven up expenses across the board, and the resulting rise in ticket prices is unlikely to cool soon — a recent report from the American Bus Association cited a driver shortage as part of the reason for higher costs and concluded another 7,300 drivers would need to be added to the 28,000 tour bus drivers now working just to meet current demand.
With already tight margins squeezed further, concert promoters are looking for new revenue streams. “Many are seeing the economic impact their events create within their community and realize they’re not participating in that upside, despite taking on the bulk of the risk with their event,” explains Daren Libonati, co-founder of Las Vegas-based Fuse Technologies, which partners with concert promoters to source and sell accommodations and VIP upgrades for their events.
Libonati, a longtime Vegas event veteran who has served as an executive at both MGM and the University of Nevada Las Vegas, wants to help music event organizers unlock “travel per caps,” a twist on the phrase “per caps,” the concert business measurement of the spending on food and beverage per patron at an event. Tapping into travel spending could unlock major value. A March study commissioned by Live Nation found that its marquee Lollapalooza festival generated $270 million for Chicago last year, with fans spending $48.5 million on hotels and over $80 million on food and beverage.
Libonati is just one of a half dozen entrepreneurs who believe that event producers who draw fans from around the world to festivals and concerts should share in the hotel and hospitality revenue those fans generate. These entrepreneurs include Live Nation CEO Michael Rapino, whose company announced a new travel and hospitality firm, Vibee, in April, which is producing a premium cruise based on Electric Daisy Carnival called EDSea and was behind a Resorts World hotel takeover during the flagship dance festival in May. They’re bringing new ideas to market just as two of the biggest players in concert travel have either gone bankrupt or pulled out of the music travel industry.
Pre-pandemic, three types of businesses were involved in concert travel: destination festivals, mostly in Mexico and the Caribbean; high-end packaging as an add-on for domestic events; and music-driven cruises.
Demand for music-driven cruises has been stronger than prior to the pandemic, but those packages are difficult for promoters to make substantial margins on because of the high fixed costs of chartering vessels and hiring crews, as well as the pressure to keep prices low against competing cruise lines.Hotels have lower fixed costs than cruises and come with different expectations: Customers are used to paying a premium for hotel inventory during periods of high demand. That was what helped drive the success of two of the biggest concert travel companies during much of the last two decades, CID Entertainment and Pollen.
CID focused on creating destination events like Luke Bryan’s long-running Crash My Playa at Riviera Cancun in Mexico, as well as travel packages similar to those it put together for the Grateful Dead’s 2015 Fare Thee Well concerts in San Francisco and Chicago. Pollen helped expand hospitality and VIP offerings for events like Bestival, a four-day event held in the south of England.
Pollen, founded in 2014, raised over $200 million from venture capital investors. But the pandemic stalled business, and a series of last-minute cancellations — including a January 2022 J Balvin event in Cancun — cost the company dearly. By October 2022 Pollen had collapsed, owing nearly $100 million in debt.CID Entertainment, launched by Dan Berkowitz in 2007 and purchased by a private equity group in 2016, was merged with a number of sports travel companies in 2020 and eventually sold to entertainment conglomerate Endeavor, where it operates as OnLocation and focuses mainly on big-ticket sporting events like the Super Bowl.
With CID Entertainment and Pollen out, companies like 100x, which Berkowitz launched earlier this year, and Fuse see a gap in the market they can fill. Fuse has been racing to expand its white-label software systems, which make it easy to tack partner hotels and add-on VIP events to a festival’s website for sale, divide revenue and handle credential management and verification through an integration with the ticketing company. The revenue lift from packaging and bundling these items with ticket purchases would then be split with promoters.
Live Nation has made the fastest inroads into the space with Vibee. It launched as both a facilitator of high-end destination events, like the Nov. 9-12 Chasing Sunsets festival in Cabo San Lucas, Mexico, headlined by Tiësto with prices (tickets and hotel included) ranging from $999 to $3,259, and an entrant into the hospitality business for Live Nation’s traditional headline concerts, offering hotel packages paired with VIP upgrades for U2’s U2:UV Achtung Baby shows at the MSG Sphere in Las Vegas. Those packages have already yielded a $20 million boost to revenue from ticket sales for Live Nation and its partners at the Sphere and the Venetian hotel, Rapino explained during a recent investor earnings call.“Vibee is a product where we looked at OnLocation and CID and others that were doing it,” Rapino said. “The challenge these other companies have is the expensive part: the rights. We don’t have that problem.” He added, “These are our rights. We can do it in-house. We don’t have to outsource it and split any of that upside with anyone else but our own businesses.”
That leaves the rest of the sector competing for non-Live Nation events, which by some estimates equals 40% to 50% of the business and billions of dollars in potential revenue. Berkowitz has not yet revealed his plans or business strategy for 100x, while Libonati says that for now, Fuse plans to focus on creating add-on packages for existing events.
Can either firm make enough money to survive without also operating as an event promoter? It will take the right combination of scale and volume, but given the rebound in travel spending across the board — and engagement of dedicated fans — it seems possible.
Danny Robson, co-founder of management firm Leisurely, believes the answer is yes if the artist controls the event. Robson’s client Rüfüs Du Sol sold an impressive 8,000 tickets for the Australian EDM trio’s Sundream festival — a four-day event in San Jose Del Cabo, Mexico, where prices ranged from $700 to $2,000 per person — without a promoter or any outside help.
“The same changes in the business that make destination events lucrative for promoters,” Robson says, “also make these types of events profitable for artists interested in cutting out the middleman.”
As previously reported, Harry Styles came out on top on Billboard Boxscore’s 2023 midyear Top Tours chart. But it wasn’t an easy win. Across the six-month tracking period, the No. 1 spot flipped six times, coming down to a margin of less than $500,000, or 0.3%. Take a look below at how the midyear 2023 Top Tours ranking took shape, from Nov. 1, 2022, through April 30, 2023.
For the first day of November, Elton John led via his Nov. 1 show at Las Vegas’ Allegiant Stadium, earning $7.8 million, according to figures reported to Billboard Boxscore. But, temporarily, he gave way to Coldplay, in the middle of a 10-show run at Buenos Aires’ Estadio Unico Ciudad de La Plata.
It took two Argentinian shows for Coldplay to take over. But before that epic run could end, Sir Elton was back on top, continuing his mammoth stadium run in North America, including three sold-out shows at Los Angeles’ Dodger Stadium on Nov. 17 and 19-20.
John held the top spot into December, until being displaced by 2022’s overall champ, Bad Bunny. The Puerto Rican superstar wrapped World’s Hottest Tour, reaching a high of $67.9 million since the beginning of the ’23 tracking period. But just like that, Daddy Yankee, another Puerto Rican icon promoted by Cardenas Marketing Network, took over for the end of the calendar year, with $72.5 million.
Elton was back in January, playing shows in Oceania that not only gave him a third stint at No. 1, but cemented the Farewell Yellow Brick Road Tour as the highest-grossing tour of all time.
But then came Harry. After many months, midyears and year-end rankings in the top five, Mr. Styles claimed the pole position, juiced up by shows in Australia and Asia in February and March. Ultimately, he earned $138.6 million between November and April.
And despite Elton’s last-minute run at the O2 Arena (and one show on April 27 at Munich’s Olympiahalle), Styles stayed strong. John inched towards the top but ultimately fell short by less than half of a percentage point.
While those men traded off on top, Ed Sheeran, Trans-Siberian Orchestra, Dua Lipa, Kevin Hart, Luke Combs, SZA and many more came in as some of the top touring acts of the midyear tracking period. Check back later this year for a year-end update with some of the summer’s biggest stadium runs.
Billboard Boxscore’s Midyear reports are in, and once again, the box-office ticket sales data voluntarily submitted by promoters and venues shows continued growth in the top tier of tours.
This year’s numbers are a strong signal of strength in the post-pandemic concert business. Still, a more in-depth look shows that the business may also have to adjust the way it looks at the touring calendar.
For much of the history of the concert business, touring schedules were planned around the calendar year: Outdoor tours launched in spring hit their high mark in summer and wrapped up in autumn, coming off the road just as winter began. But the growth of the indoor arena business — and growing importance of international markets — has upended the traditional touring calendar, in turn affecting how information from reporting tools such as the midyear Boxscore reports is used.
“The idea of touring year-round was once revolutionary,” says Gregg Perloff with Another Planet Entertainment, which produces concerts in the San Francisco Bay Area. “In California, the moderate climate allowed for year-round touring, but few acts wanted to be the ones who experimented with performing during the winter months. But as the business became more global, that shift started happening without any people noticing, and today, the schedule for how major acts tour is totally different than it was in the past.”
In the Spring of Things
This year’s data shows that many tours now begin in late March or early April, and that the fall months of October and November, when tours once wound down, are now more of a midpoint.
The height of concert season now takes place well past the middle of the summer and continues into the beginning of the new year — and often wraps up in seasonally warm climates. Take for example the midyear Top Tours title holder, Harry Styles, who began the European leg of his Love on Tour trek in late June 2022, and will end his run in July 2023. Coldplay, which launched its Music of the Spheres world tour in late March 2022, will end the bulk of its touring in July of this year. (The band will then play four fall dates, including makeup performances in San Diego, Australia and Malaysia.)
By late May/early June, it often starts to become clear which headline concert tours stand out as big earners, which major-market venues won the big shows of the summer and who will be headlining the big festivals that run through Labor Day weekend. But that’s a challenge for calendar-based reporting metrics such as Billboard Boxscore, whose midyear tracking period covers shows from Nov. 1, 2022, to April 30, 2023. While November is typically a strong month for the concert business, touring grinds to a halt around mid December and often doesn’t resume in a major way until mid March.
Still, while the top 10 of the Top Tours chart is $94 million stronger than 2022’s midyear recap, it’s not because the 2023 season started earlier, but because the 2022 season ran longer.
New Year, Same Success Stories
The 2023 Top Tours chart essentially functions as an addendum to the 2022 year-end chart at the halfway point, with all of the top 10 midyear tours from 2023 also appearing on the 2022 year-end chart, including seven within the year-end top 10. The crossover is simple to explain: The tours continued after Billboard’s Nov. 1 cutoff date.
Bad Bunny’s record-breaking $373 million haul from 2022 actually extends past the $400 million mark after factoring in the last two months of the year. Elton John adds $60 million to his $338 million year-end total when his shows at Dodger Stadium in Los Angeles are accounted for, according to the midyear report.
Nearly all of the concerts featured on the midyear charts took place in venues in the western United States, Mexico, South America or Australia.
Only one entry on the top 10 Boxscores chart was located in a cold-climate city: John’s run of shows in London, which took place during the fairly warm month of April.
That’s not to say the East Coast and Western Europe is dead in the winter. Eleven of the top 20 performing venues in the categories of 10,001-15,000 capacity and 15,001 or more capacity are located in cold-climate cites such as London; Hamburg, Germany; New York; and Washington, D.C. The number drops to five out of 10 for theaters and four out of 10 for clubs.
Some of the year’s biggest tours — including those by Taylor Swift, Beyoncé and Madonna — will likely make a sizable dent in 2023’s year-end charts with blockbuster summer grosses as stadiums in America open up for the next several months. (Beyoncé’s and Madonna’s tours began after the tracking period for the midyear report ended; Swift is yet to report numbers during that span.) Once reported, those figures will provide a strong indication of how 2023 looks — and early sales reports have concert business executives feeling optimistic.
Mexico Drives International Growth
Even with half of 2023 remaining, data from the midyear Boxscore report may indicate what lies in store for the rest of the year. One example is Phish reporting that it earned $22 million from its February engagement at the Moon Palace Golf & Spa Resort in Cancun, Mexico. The impressive eight-figure return proves that the perennial jam-rock band can still generate huge sales. It also shows that demand for live entertainment is still strong there, both for concerts targeting U.S. tourists and those aimed at residents of Mexico.
Two other concerts, both held in Mexico City — Daddy Yankee at the Foro Sol and Corona Capital at Autódromo Hermanos Rodríguez — each generated over $20 million apiece, making Mexico the highest grossing country on Billboard’s Top 10 Boxscores chart. That data shows that despite a continued rise in cartel violence since 2019, according to the U.S. Department of State, the Mexican concert market remains strong nearly a year after Live Nation purchased Mexican promoter OCESA. That information can be extremely helpful to concert bookers and promoters as they plot touring plans — potentially far more important than what part of the touring cycle Billboard Boxscore covers. Still, the inexorable shift toward year-round touring is making itself felt in a way that’s hard to ignore.