Touring
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Detroit promoter and entertainment provider The Right Productions has teamed up with health and human service agency Neighborhood Service Organization to provide housing for artists in need. To help alleviate the issue of chronic issues of homelessness the two entities have launched the Tommy Garrett House as a solution for the local artistic community in Detroit.
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Located on the northwest side of Detroit, the Tommy Garrett House is a three-bedroom, 1,920-square-foot home designed to house six artists at a time. Named after the internationally acclaimed singer, songwriter and recording artist Tommy Garrett, who overcame homelessness with NSO’s support, this house aims to foster a nurturing environment for artists to live, build stability and create work safely in the heart of Detroit.
“Addressing the complex issue of homelessness is challenging. More than 1,500 people in Detroit experience homelessness on any given night. Despite nearly 6,000 households accessing housing assistance in 2022, a significant number are not officially considered homeless, but they lack access to safe and stable housing, resulting in a continuous cycle of transition,” said NSO president and CEO Linda Little in a release.
Little added that NSO’s collaboration with The Right Productions started when both entities conceptualized and hosted the inaugural Community of Hope concert featuring R&B artists Maxwell and Tamia. The Community of Hope inaugural concert, also hosted by the City of Detroit, took place in July of this year to energize, inspire and foster a community-wide drive to address the challenges faced by the unhoused and their families in metro Detroit. Funds raised from the Concert of Hope event were allocated to address homelessness by supporting housing and services tailored to the needs of the unhoused individuals, including those within metro Detroit’s creative community.
“The overrepresentation of Black individuals among the homeless population, the prevalence of domestic violence and the median length of 69 days for homelessness highlight the challenge, emphasizing the need for comprehensive, long-term and affordable solutions, such as initiatives focused on permanent housing,” said Little. “The Tommy Garrett House was created to do just that for local artists.”
President and CEO of The Right Productions Shahida Mausi added: “Sometimes you see a need and wish you had the ability to address it. I had long wanted a way to provide housing and support services for artists of many genres. Having worked with artists for my entire career, I’ve seen the gaps in financial and mental health services in the creative community. I dreamt of a place where creative people could feel supported and cared for during difficult times. I shared my dream with Linda Little at NSO, who has the expertise to bring a dream into reality.”
In addition to the Tommy Garrett House, the second annual Community of Hope is scheduled for Aug. 2-4 at Detroit’s Aretha Franklin Amphitheatre, which The Right Productions runs. The event will feature two evenings of inspiration and performances by various musical artists including headliner Kem. Efforts will also be made to connect the unhoused population in metro Detroit with community organizations that offer a comprehensive range of wraparound resources and will engage a colloquium of stakeholders.
The concert business has had a record year in 2023 — tours by Taylor Swift and Beyoncé were pop culture moments, festivals roared back to life and consumers’ splurging on tickets seemed to defy gravity. There’s likely more good news on the horizon, too. By all forecasts, next year is shaping up for continued success, even as consumers still feel pinched by inflation.
Among the big names to announce stadium tours next year are The Rolling Stones, Foo Fighters, Green Day and a pairing of Journey and Def Leppard. Chris Stapleton, Zach Bryan and Luke Combs will hit both stadiums and arenas. Drake, Bad Bunny, Thirty Seconds to Mars, Hootie & the Blowfish, New Kids on the Block, Alanis Morissette and The Trilogy Tour featuring Enrique Iglesias, Ricky Martin and Pitbull will play arenas and amphitheaters. Taylor Swift’s The Eras Tour continues in 2024, too, with 85 shows announced for Asia, Australia and North America.
Advanced ticket sales suggest consumers remain eager to see their favorite artists perform live. Through mid-October, Live Nation’s event-related deferred revenue — from ticket sales to events that had not yet occurred — was up 39% year over year, according to the company’s third-quarter earnings release.
AEG Presents, the second-largest promoter, is “feeling really positive” about 2024 tours across all venue sizes and genres, says Rich Schaefer, president of global touring. “I think people are discovering new artists and want to see big shows — and they’re willing to pay for it.” They’re buying well in advance, too: AEG put tickets on sale for 76 Zach Bryan shows in 2024 — some won’t happen until December — and has “largely sold everything out,” says Schaeffer. “That artist especially has a crazy connection with his fans. They’ve seen videos of what his shows are like, and I think everybody wants to experience it.”
Those big tours — and thousands of others — are counting on consumers to continue to open their wallets despite continued high prices for staples and living expenses, rising debt delinquencies and Americans’ credit card debt reaching a record level in the third quarter. The holidays are presenting mixed signals: Black Friday spending was up 2.5% compared to 2022, but numerous surveys have found consumers plan to spend less on gifts this year.
Consumers may feel beleaguered, but they continue to spend to see their favorite artists perform live. “I have weekly booking calls with the over 40 presidents around the world and we talk booking clubs up to stadiums and festivals, and we have not seen anything taper off in any sense,” said Live Nation CEO Michael Rapino during the company’s Nov. 2 earnings call. The company is “not seeing any pullback in any way” in consumer demand regardless of the region or venue size, he added.
A big question, though, is whether consumers will be in a spending mood throughout 2024. A new Goldman Sachs economic outlook report says the U.S. economy today is better than was expected a year ago, inflation will continue to subside and the likelihood of a recession in 2024 is “limited.” The latest data from the University of Michigan is encouraging: U.S. consumer sentiment soared in December and people’s expectations for year-ahead inflation dropped to 3.1% from 4.5% last month.
Whatever uncertainties exist — including falling savings rates and weakening credit conditions — have not materialized in ticket sales thus far. “We certainly see the headlines [about macroeconomic conditions], but it’s not flowing through to numbers that we can see,” Lawrence Fey, CFO of secondary ticket marketplace Vivid Seats, said during a Nov. 7 earnings call.
One could simply look at who’s touring in 2024 to get a sense of where ticket buyers are thinking. “You got The Stones going on the road in parts in North America,” says Doug Arthur of Huber Research Partners. “They’re always a pretty big draw. The Stones are pretty savvy historically about touring when they think the economics support it.”
Consumers’ willingness to spend increasing amounts on live music isn’t a new trend — although some of 2023’s record-setting box office numbers appear to be the result of music fans may be clamoring for live events in after suffering through pandemic-era restrictions. The concert industry has benefited from a lasting shift among consumers from goods to experiences over the last 10 to 15 years, says Brandon Ross, an analyst with LightShed Partners.
This year’s boffo box office numbers weren’t outliers, and Ross expects to see “outsized performance on a global basis” in 2024. “There has been a year-and-a-half long concern for a broader pullback in consumer spending,” says Ross. “I don’t think will not impact growth, but I think there’s substantial tailwind supporting this industry.”
Those tailwinds probably won’t be strong enough for next year’s touring business to duplicate 2023’s stellar growth rate — but no one seems to be expecting that. “I don’t think you’re talking about another up 30% type of year, and I don’t think [Live Nation is] talking about that either,” says Arthur. “But can the concert revenues be up high single digits between volume, fans per show, price per ticket and spending per fan? Yeah, I think that’s not unreasonable at all.”
Artists and promoters will continue to encounter high costs in 2024 — labor, catering, buses and staging are stretched thin with a high number of big tours on the road. That’ll continue to push ticket prices up. Even so, AEG hasn’t seen resistance to higher prices, says Schaefer. “There’s very few instances where we think that pricing is responsible for tickets not selling.”
Austin-based booking and live music management software company Prism.FM has secured $5 million in Series B funding, the company announced.
Andrew Lindner, founding partner of Frontier Growth, led the effort, personally investing $1.55 million through a syndicate investment pool with Connor Ryan and other members of Frontier Growth’s ecosystem. Existing investors also participated in the round including Stephen Cook, Jay Jensen, Kip Mclanahan, Advantage Capital, Rich Arnesen and more.
The new capital will be invested in product, engineering, and go-to-market strategy for the industry leading platform that brings venues, agencies, and promoters together in one system. Prism’s CEO and founder Matt Ford says that Prism has already been used to plan hundreds of thousands of shows at over 10,000 venues worldwide.
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“We have seen unprecedented growth after supporting the live music industry during the pandemic,” says Ford, chief executive officer at Prism. “We saw the music industry nearly collapse and were fortunate to be in a position to help. We were one of the first funders of NIVA, continued investing in our product, and worked out payment arrangements with customers who were struggling. We will continue to stand with the industry and grow our product to help live music thrive.”
In addition to unprecedented growth in the talent buying ecosystem, Prism has also found significant traction in new market segments like touring promoters, performing arts centers, and Broadway presenters.
Lindner also recently made a $30 million investment in live music software platform at Venu, through Frontier Growth.
“Matt and I have a shared passion for the music industry,” says Lindner. “It’s an industry that is rapidly evolving and adopting technology at an accelerating pace. The Prism team has shown a deep commitment to supporting live music and have a real connection with their end users. Their platform gives promoters and independent venue operators a better way to manage the critical function of talent acquisition.”
Ford has launched multiple software companies servicing the live music industry, such as spotlight.fm and Solstice. He has also started and ran a concert promoter business, organizing an annual festival and booking thousands of shows annually at various venues in Austin, Texas.
Keyshia Cole, whose slate of hits includes “Love,” “Let It Go,” “Heaven Sent” and “I Remember,” will headline the forthcoming “Love Hard” tour. Joining the singer/songwriter on the 24-market trek is fellow Grammy-nominated singer-songwriter Trey Songz with featured guests Jaheim and K. Michelle.
Presented in partnership with the Black Promoters Collective (BPC), the Love Hard tour will kick off Feb. 22 in Macon, Georgia. Stops along the way include Atlanta, Chicago, Brooklyn, Houston, Las Vegas and Los Angeles, before the tour wraps in Southaven, Mississippi on April 14.In a press release, Cole said, “I am beyond excited to announce the Love Hard tour and to be collaborating with the Black Promoters Collective. This tour is a true labor of love and I’m looking forward to connecting with my fans, sharing new memories and healing through music.”
Noted BPC president Shelby Joyner, “Keyshia Cole ignited the music scene with a passion in R&B reminiscent of the soul singers of the past. Her captivating tone and lyrical prowess instantly drew me in. I am thrilled to join forces with her on the Love Hard tour, where the legacy of soulful storytelling continues to unfold.”
Earlier this year, Cole’s life and career were spotlighted in the Lifetime-produced scripted biopic Keyshia Cole: This Is My Story. Presently working on her eighth studio album, the Grammy-nominated artist is also featured on the soundtrack for the upcoming theatrical musical The Color Purple and on an anticipated collaboration with Nicki Minaj and Monica for the deluxe version of Minaj’s The Pink Print 2 album.
Songz notched his first Hot 100 top 10 with “Say (Aah)” featuring Fabolous in 2010. The Grammy-nominated singer’s other hits include “Bottoms Up” featuring Nicki Minaj, “Can’t Be Friends,” “I Invented Sex” featuring Drake and “Neighbors Know My Name.” Fellow Grammy-nominated artist Jaheim is known for fan faves such as “Put That Woman First,” “Fabulous” and “Ain’t Leavin’ Without You.” And K. Michelle, the singer-songwriter behind songs such as “Love ‘Em All,” “V.S.O.P.” and “Can’t Raise a Man,” scored a No. 1 Adult R&B Airplay hit last year with “Scooch.” The latter song is from Michelle’s self-proclaimed final R&B album, I’m the Problem.
Tickets for the Love Hard tour will be available to the general public today (Dec. 15) at 10 a.m. local time here.
This year, country music’s popularity has not only surged in the United States, but globally as well.
No one knows that better than Luke Combs. As part of his WME-booked 44-show 2023 tour, the superstar played in 16 countries, one of the most expansive outings ever by a country artist. In addition to sold-out stadium dates in the U.S., Combs spent August through October playing 23 sold-out shows — primarily in arenas — in New Zealand, Australia and in 12 European countries.
Combs’ efforts have earned him the Country Music Association’s 2023 international artist achievement award, which recognizes outstanding achievements by a U.S.-based artist who has demonstrated significant growth and development outside of the U.S., and has helped promote the country music industry.
The CMA took advantage of Combs’ tour to find out more about country music’s international fans and to help spread the word of the genre’s popularity abroad by embedding Milly Olykan, CMA’s vp of international relations and development on several tour dates.
Unlike pop and rock artists, country artists haven’t toured internationally as often, but with streaming dominating discovery, borders have come down, making it easier for international audiences to learn about country artists.
Combs’ ticket sales were propelled by soaring streaming numbers for country acts like him, Morgan Wallen and Lainey Wilson internationally. On-demand audio and video streams for country music are up 24% in the U.S. through the third quarter of 2023 over the same time frame last year, according to data provided to the CMA by Luminate, and other territories are seeing even bigger growth. The U.K. experienced 34.7% growth in country music streaming over the same time, with September breaking the record for most country streams in a month at 213 million. Germany saw 33% growth and Canada 32% growth.
Combs’ audience has been growing steadily internationally. The two-time CMA entertainer of the year has accumulated more than 5 billion streams outside of the U.S. over the last six years, according to his label, Sony Music Nashville. In addition to expected strong markets such as Canada and Australia, Combs has seen tremendous growth in other territories, including year-over-year streaming increases of 128% in Ireland and 166% in the Netherlands and 130% in Sweden, partially boosted by the success of his international hit cover of Tracy Chapman’s “Fast Car.”
Combs’ manager, Make Wake’s Chris Kappy, studied the analytics, but he also was aware of the international demand for Combs based on anecdotal evidence, including emails from Combs’ passionate base, social media and fans who were traveling from overseas to U.S. dates. “When I’m seeing ‘Luke, come to Sweden,’ ‘Come to New Zealand,’ and you look at the analytics and see that Sydney has more people in it that want [to see] Luke than markets where we’re doing double stadiums, I was like, ‘We’ve got to pay attention to this,’” he says.
Kappy positioned the international tour to Combs as a mission much bigger than just expanding his own audience.
“I sat him down and said, ‘Look, man, this is an investment in your career, this is an investment in country music, this is an investment in taking the genre to the next level,’” Kappy says. “’You’re not going to make as much money as you do in [the United States], but you’re going to put the entire genre on your back, and you’re going to take it to the people and you’re going to show promoters, DSPs, record labels, publishers [and] venue buyers that country music is not only alive and well, but as strong or stronger than any other format that can tour over there.’ And he did it.”
Though he says he didn’t feel like an ambassador for country music, “I knew that’s what we were trying to do,” Combs says. “That was the ultimate goal. I’m going to give the credit to Kappy for that. That was his vision from day one. He was adamant that this was bigger than United States and Canada. No [country act] has ever been fully in. But you not only get to grow the genre, you get to extend the lifetime of your career.”
Combs first toured internationally in 2018, starting in clubs. Though he had been to many cities on the 2023 international leg before, there were certain territories, such as three dates in Scandinavia, where he had “never set foot in and he sold out arenas in all three,” Kappy says.
Tickets went on sale in August 2022 and in many markets, smaller venues were upgraded to arenas when it was clear the demand was there. In a few markets, like Paris, where Combs played the 950-seat La Cigale, or in Brussels at the 740-seat Ancienne Belgique, restrictions on moving shows kept him from being able to relocate despite the potential to sell more tickets.
Combs says playing a handful of smaller venues provided some adjustments for him and for his crew now that he’s a stadium act. “It was a huge challenge to my team to adapt to that size venue,” after playing stadiums and arenas. “We’re lugging 45 guys into a venue that has dressing rooms for 10.” Ultimately, though, he says the Paris show provided some of the best memories of the tour. “We started by playing the bar scene and didn’t realize how much we miss doing that,” he says. “It was cool to get to do that again.”
Kappy says the outside-U.S. dates broke even, and next time Combs tours internationally, he will likely be in stadiums. “We could have already done stadiums in Australia, but we couldn’t get them because the Women’s World Cup was at the same time,” Kappy says.
For the CMA’s Olykan, Combs’ tour was the perfect outing to join.
“I knew I had to leverage Luke Combs’ shows because he’s been building an international audience,” Olykan says. “He was the only one doing a world tour like this and had already done some international touring, so he was the poster child for me to attach myself to.”
Olykan’s purpose was two-pronged: to educate the international market on country music and, upon her return, to educate the U.S. country industry on her findings on potential global markets.
Coordinating with the local Sony office in different territories, Olykan held CMA-funded receptions in eight markets, including Auckland, Oslo, Stockholm, Copenhagen, Hamburg and London. The guest list included local promoters and media, as well as festival, label, streaming and radio executives. “I just knew if I could get those people to the show and around country music in the market, I knew they would [discover] it’s a young audience,” she says. “I was trying to have a converting moment for the industry in the local markets. We’ve engaged an industry around there [who] can lean in now when they hear about country music because they know the potential.”
From her time with Combs, Olykan especially sees growth potential in the Nordic countries. “If artists continue to go to the Nordics, they’re going to build good arena business there and eventually there will be a country music festival that will be a tentpole kind of moment for them,” she says. Based on her findings, the Nordics could leapfrog Germany as the next big country market, joining already established markets like the U.K. and Australia.
In additional to the cocktail parties, the CMA conducted surveys with Combs’ audiences. Though that information is still being tabulated, among the questions asked were how attendees discovered Combs, their listening habits in terms of radio and streaming and their ages. “That data will inform us and we’ll use it to talk to the industry here,” Olykan says, adding that the information will be shared with CMA’s members.
The activities expand on connections the CMA already has established based on existing task forces Olykan set up in the U.K., Canada, the Nordics, Australia and Germany. She meets with the task forces, which include industry executives, every two months.
The CMA also aligns with the Country 2 Country festival (C2C), which takes place every March in London, Glasgow, Belfast, Rotterdam and Berlin. CMA programs the opening slot on the shows with a lineup of new country artists. Based on Olykan’s research, this year, in addition to providing talent for C2C, the CMA will bring a number of developing artists for shows in Stockholm and Oslo.
Last week, Billboard revealed its year-end Boxscore charts, ranking the top tours, venues, and promoters of 2023. That coverage included analysis of the new wave of genre diverse artists crashing stadium stages, and in turn, our charts. Here, we are breaking down the year’s biggest tours, genre by genre. Today, we continue with rap. Hip-hop […]
WME‘s music leadership team outlined a new organizational structure for the company’s contemporary music department today in a company-wide memo, detailing strategic changes for the Endeavor-owned agency built around A&R, bookings and crossover opportunities.
In a memo to WME’s contemporary music department, global head of contemporary music Lucy Dickins and global co-head of contemporary music Kirk Sommer further detailed their plans, introduced over the summer months, to build upon the 45,000 concerts their team booked in 2023.
For A&R, which covers new artists signings and artist development, “new artist discovery will be coordinated across all genres and regions,” the memo explains. “Given the globalization of our business and the speed at which new artists break today, we believe this is a critical piece to identifying new talent. Kevin Shivers will be leading these efforts on behalf of the team, working with regional and genre leads.”
For booking, Dickens and Sommer explained, WME will continue to build upon its “multiple regional servicing groups, including an Asia-Pacific presence, Latin-American team, and a robust European operation,” the memo reads. Ron Opaleski will lead global bookings and international touring strategy across North America, while Tony Goldring will lead similar efforts for the company’s international clients. Josh Kurfirst will lead efforts on behalf of festivals, Clint Mitchell will lead non-traditional touring and Ryan Jones will cover the company’s private and corporate events.
Dickens and Sommer wrote also detailed changes at the company’s crossover department, which the two leaders said “is our #1 differentiator.”
“Given its importance,” the memo explained, “WME partner Keith Sarkisian will be stepping in to oversee the coordination of non-touring services for the agency’s roster, working with divisions from across WME and Endeavor.” That includes working with Dvora Englefield, WME partner/head of new music strategy, “who will continue to identify new business opportunities and strategic partnerships on behalf our artists.”
Citing “the growth across each of our offices,” Dickens and Sommer also announced the appointment of the company’s first-ever regional office leads, managed by Brian Aherns who oversees operations for the music team. The leads for WME’s international officers are Kevin Shivers (Beverly Hills), Michael Coughlin (Nashville), Stephanie LaFera (New York), Josh Javor (London) and Brett Murrihy (Sydney).
“These new roles and areas of responsibility reflect the evolution of our business today — we are a truly global operation, we have unparalleled scale, and we have more opportunities to provide our artists than ever before,” the memo continued. “With this new structure highlighting key areas of responsibility and the leadership behind it, we will now be even better equipped to provide best-in-class services to our music clients and partners.”
The memo also announced the promotion of seven agents — Kyle Bandler, Mark Claassen, Andrew Colvin, Beth Hamilton, Sloane Logue, Austin Mullins and Travis Wolfe — to partner at WME, along with the promotion of 16 employees to agent: Sam Dolen, Janelle Flint, Jacob Fox, Josh Green, Lindsey Hastings, Carly Huffman, Dan Kuklinski, Sean McHugh, Meera Patel, Adam Sherif, John Showfety, Jeremy Upton, Carlile Willett, Laura Williams, Cecilia Yao and Ben Yekuel.
Last week, Billboard revealed its year-end Boxscore charts, ranking the top tours, venues, and promoters of 2023. That coverage included analysis of the new wave of genre diverse artists crashing stadium stages, and in turn, our charts. Here, we are breaking down the year’s biggest tours, genre by genre. Today, we continue with comedy. Comedy […]
As the son of veteran agent Dennis Arfa, whose clients include Billy Joel, Metallica, Def Leppard and Rod Stewart, Jarred Arfa felt the pull of the entertainment business early on but wanted to make his own mark. And though he joined the family business, Artist Group International (AGI) — after a stint at Robert F.X. Sillerman’s licensing and rights company, CKX — he didn’t quite follow in his father’s footsteps, choosing to focus on agency management and business strategy instead of the day-to-day work of an agent.
In June, those responsibilities doubled when Jarred, 39, was promoted to executive vp/head of global music at Independent Artist Group (IAG), the talent firm formed when billionaire Ron Burkle’s The Yucaipa Companies merged AGI and the Agency for the Performing Arts, more commonly known as APA. (Yucaipa purchased AGI in 2012 and had been financing APA since 2020.)
The combined agencies now represent approximately 400 acts — a big jump from the 270 or so on AGI’s premerger roster — now that APA’s artists — among them, 50 Cent, Mary J. Blige, Lauryn Hill, Ne-Yo, Robert Glasper, Kamasi Washington, Cypress Hill and D’Angelo — have been folded into the mix.
That said, Jarred points out that “my role isn’t just signing clients, it’s signing agents” and growing the business as a whole. He also oversees the music division’s day-to-day operations and continues to work with his father, who is now IAG’s music division chairman. (Both manage Joel.)
Jarred, who lives with his wife and son in Manhattan, spoke to Billboard about the changes he has made at the agency. He also sized up his main competition and weighed in on WME and CAA agents’ dissatisfaction with their treatment after their companies’ initial public offering (IPO) and sale, respectively.
How did the IAG deal come together?
[Yucaipa co-founder and managing partner] Ron Burkle made an investment in APA during the pandemic. Frankly, we were not interested in them at first. The way their music department was run was not the way we ran ours, but I also saw they had some nice pieces of business. We met with Jim Osborne, who’s now [IAG] CEO, and we were really impressed by what he did with 50 Cent and Mary J. Blige — reinvigorating their brands through film and TV and how that enhanced their touring. So we started very organically. We decided not to commingle our music departments, but we had some artists interested in film and TV and started working with projects for Jane’s Addiction and Ghost. Eventually, we became agreeable to doing something bigger with APA if they handed the reins over to us in music. We merged, and Jim and Ron bet on me as the guy to help clean up their current music business in terms of who to keep and who not to keep.
How did Yucaipa’s culture affect IAG?
Their mantra has always been to let entrepreneurs be entrepreneurs and stay hands-off in the running of the business. We have one person from Yucaipa who works with us on a day-to-day basis, and then we go direct to Ron for bigger-picture things. When we sold the business to Yucaipa in 2011, I was still in my 20s, and I never felt he judged me by age. It was simply, “Are you smart? Can you get the job done?” If you deliver for him, you continue to rack up credibility. If I email him on something work-related, I’ll usually get a response quickly. It’s incredible, honestly, to have access to someone at that level.
How many clients does the company currently oversee?
In terms of touring, we have over 400 clients. That said, there were another 400 that were cut from the roster. We scrapped APA’s territorial system — which revolved around adult contemporary [acts] — and parted with some of the people in that model that didn’t work with our culture. We shifted some of the workforce and resources to where they were needed, which was their thriving urban department.
AGI was a music-first booking agency. How has merging with an agency involved in branding, film and TV benefited your roster?
Initially, [our music focus] served us well. We got a lot of clients who were promised the world by the major agencies, and when nothing was delivered for them, they’d come to us and say, “At least we know you’ll handle our touring well.” At the same time, it made it difficult to attract younger clients who were looking for [film/TV opportunities] and hoping for a branding deal. We need those other assets now to get us in the room for touring, which the APA partnership unlocks for us. And then we show them how much of a difference we can make on the touring side.
You have said that one of your most important responsibilities at AGI is to “stay neutral.” What does that mean?
It means I’m totally neutral when it comes to how we use our resources. A lot of times when we do sign an artist and I’m involved in the signing, I’m the one deciding which agent makes the most sense for the project because I’m the most versed in our agents’ skill sets and which one’s personality type suits the artist.
Billy Joel’s Madison Square Garden residency was a huge success. How will its completion affect business?
Nothing in our strategy changes. Obviously, you can never replace a once-in-a-lifetime-caliber artist on the level of Billy Joel, but as he recently said, he plans to continue to work after his residency at MSG is complete. We also have many other arena and stadium headliners.
How does IAG stack up against a competitor like Wasserman Music?
They’ve inherited a very strong music business. I think the problem they have — and they can dismiss it all they want, but it’s the same problem we had at AGI — is that they’re attached to a sports business. They don’t have the traditional film and TV core that is so important to so many of our artists. That’s an impediment.
Both WME and CAA have come under fire for how employees were treated during WME’s second IPO and CAA’s sale to Artemis. Agents at both firms were extremely disappointed with the amount and value of the shares they received. What’s your take?
First, I want to acknowledge that CAA’s $7 billion valuation is amazing for the agency business. As far as taking care of their people, when it comes to bonuses, I’ve always believed in the split model because there’s no arguments at the end of the day. The agent knows, based on a set formula, what they’re going to earn. There’s no gray area to be worked out, and that leads to a lot less headaches come those year-end conversations.
You’ve been public about your support of Ticketmaster. What is the government doing wrong in its constant probing of the ticketing space?
They should be focusing on the secondary market. That’s where the real problem lies. But they get lobbied hard by companies like StubHub. As agents, the best we can do is get as much of the high-end revenue for our artists that otherwise would go to the secondary market while keeping enough tickets available at affordable prices. Ticketmaster tools like Dynamic and Platinum are very helpful.
Do you think programs like Verified Fan are here to stay?
As much as I like Ticketmaster programs, this is the one that I don’t think works. Look at the backlash from Taylor Swift and Bruce Springsteen fans. Ticketmaster is making people take an extra step, and in exchange, the fans believe they’ll get a ticket at a fair price — neither of which is necessarily true. Verified Fan creates this false hope for the fan, and while the intention is noble, it ends up creating a lot more frustration than reward.
How often do you communicate with your father on agency business?
We speak a couple of times a day about what’s going on in his artist world and what his needs are. I would say we spend at least one phone call a day talking about Billy Joel and strategy. It is always a lot of fun.
When you two get together for family events, do you talk business?
It’s a blend. We could be talking about my son for one minute, then it goes back to the business. Then we talk about sports, and it’s back to business again.
The National Independent Talent Organization (NITO) has hired its first MD: Nathaniel Marro from New York’s Entourage Talent Associates. Having worked closely with Entourage founder Wayne Forte for over a decade, during which he worked on the management team for Tedeschi Trucks Band, Marro is now tasked with expanding NITO membership and advocating for policy […]