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Touring

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GOAL — a sustainability program developed by founding members Oak View Group, State Farm Arena and its NBA sports tenant the Atlanta Hawks, Fenway Sports Group and green building expert Jason F. McLennan — has released a report outlining the impact of its first year of work.
The group’s 2024 Impact Report reflects data from 40 U.S., Canada and U.K. venues, including large-scale facilities that regularly host music programming like Seattle’s Climate Pledge Arena, Southern California’s Acrisure Arena and Austin’s Moody Center. GOAL (which stands for Green Operations & Advanced Leadership) sets out to collect data and build a roadmap for a more sustainable live event and venue industry. The report laid out current member performance and identified what future benchmarks could mean for the environment.

The report states that member venues diverted 32% of waste through reusing, composting and recycling over the last year. If that diversion rate reached 90% for all GOAL members, they could avoid emissions “equal to driving to the moon and back 75 times in a standard gas-powered car,” according to the report.

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The average member venue used 14.48 million gallons of water over the year. If each member reduced their water usage by 5%, it would be enough water for every citizen in the U.S., Canada and the U.K. to have one glass of water.

“The sports and entertainment industry has historically prioritized marketing over positive environmental impact, with venues making declarative statements about sustainability without necessarily following up with concerted action,” said McLennan in the report. “As we move forward, venues must hold themselves and each other accountable, and a consistent rubric for evaluation is essential to build confidence and drive continuous improvement.”

The report also outlines individual efforts at various member venues, with Tampa’s Amalie Arena installing an on-site central energy plant in 2022 to generate electric energy on site, a project that brought the arena’s Scope 1 and 2 emissions (direct greenhouse emissions that occur from sources controlled or owned by an organization and indirect greenhouse emissions associated with the purchase of electricity, steam, heat or cooling down, respectively) to 51% less than the average NHL arena. New Jersey’s Prudential Center purchased two electric Zambonis, while Atlanta’s State Farm Arena is in the process of quantifying all of its natural gas emissions so they can be offset. The average NBA Arena currently produces 1,611 metric tons of Scope 1 carbon emissions.

Meanwhile, three GOAL Members — State Farm Arena, Climate Pledge Arena and UBS Arena in New York — have achieved the U.S. Green Building Council’s TRUE Zero Waste Certification, which means they send at least 90% of their total waste to recycling, compost, donation or for reuse.

“I love GOAL. It’s the most important thing we’ve done toward sustainability,” OVG chairman/CEO Tim Leiweke told Billboard in March. “It’s hugely important that we get other people in the industry committed to GOAL. That’s one of [OVG’s] highest priorities.”

Find the complete report here.

Junior H is set to hit the road with his $ad Boyz Mania U.S. Tour, which will kick off July 13 in Palm Desert, Calif. Produced by Live Nation and Rancho Humilde, the new 20-date trek is a follow-up to the corridos singer’s 2023 $ad Boyz Tour. The tour will lead Junior H to perform […]

Ana Gabriel is set to celebrate 50 years in music with her Un Deseo Más 2024 Tour, set to kick off Sept. 13 in New Jersey’s Prudential Center.
Produced by CMN, the 24-date trek will take the legendary Mexican singer across the United States and Canada, visiting major markets such as Chicago (Allstate Arena), Atlanta (State Farm Arena), Dallas (Texas Trust CU Theatre), Toronto (Coca Cola Coliseum) and Las Vegas (MGM Grand Garden Arena). The trek will wrap up Nov. 30 in Miami’s Kaseya Center.

“For us at CMN, counting and producing the tours of an iconic artist like Ana Gabriel will always be a source of pride, her dedication and commitment to her fans commit us as a production company in each tour to execute shows of great height and quality,” said Henry Cardenas, CEO of Cardenas Marketing Network.

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This new trek follows her 2023 Por Amor A Ustedes World Tour, which spanned arenas across the U.S., Mexico and the Dominican Republic. To date, Ana Gabriel has landed 27 albums on the Latin Pop Albums chart (the woman with the most titles on this list) and six No. 1s on Hot Latin Songs, including ballad anthems “Ay Amor” and “Evidencias.” 

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Last year, she was honored with the Living Legend Award at the inaugural Billboard‘s Latin Women in Music.

“There is an audience behind me that is my base, that takes me by the hand in what I give them as a person, as a human being, as a singer, as a composer,” Ana Gabriel previously said about her extraordinary touring career. “This audience is responsible for making me a living legend. They’ve supported me for many years because I have not lied to them. They know me so much, so much, so much that when I keep my distance or silence it is because they know that I’m taking time to recycle myself as a human being.”

See the complete list of dates here and below:

Live Nation Urban has announced its collaborative, renewed partnership with Polly Irungu’s Black Women Photographers Organization. For the third straight year, the leading source of live entertainment will invite a select cohort of black women photographers and videographers to shoot its much-anticipated slate of upcoming summer and fall festivals. The initiative will offer a paid opportunity for black creatives to […]

The Lovers & Friends Festival in Las Vegas has been canceled due to dangerous weather conditions, organizers have announced.
The one-day music festival at the Las Vegas Festival Grounds was scheduled to take place on Saturday (May 4) with a star-studded lineup including headliners Usher, Janet Jackson and Backstreet Boys.

On Friday night (May 3), the festival’s organizers shared a message on social media explaining that the outdoor event was being called off because of a high wind warning issued by the National Weather Service.

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“The National Weather Service has now issued a High Wind Warning, including dangerous 30-35 mph sustained winds with gusts potentially more than 60 mph,” organizers wrote. “Following advice from the National Weather Service and in consultation with local public officials, we must make the safest decision for our fans, artists, and staff, and cancel tomorrow’s Lovers & Friends Festival.”

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Organizers added, “This was an incredibly heartbreaking decision to make as we are aware that fans have traveled from all over the world to enjoy this incredible lineup of superstars and have been looking forward to this event for several months. We’ve worked hard to create an amazing event for you, and we are just as disappointed as you are.”

Fans who purchased their tickets directly through Front Gate Tickets will receive a refund within 30 days, organizers said.

The Lovers & Friends lineup also included Lil Wayne, Snoop Dogg, Gwen Stefani, Nas, Alicia Keys, Nelly Furtado, Ludacris, Mary J. Blige, Ciara, TLC and Timbaland. As part of the festivities, Lil Wayne was scheduled to perform Tha Carter III in its entirety and Usher was set to celebrate the 20th anniversary of his classic album Confessions.

Read the full statement from the Lovers & Friends organizers on Instagram below.

Australia’s music community has reached a “crisis” point, as myriad factors contribute to the closure of grassroots venues and popular festivals, and a generation of homegrown artists are essentially overlooked and locked out of the sales charts.

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Artist managers are proposing a solution.

Announced Friday (May 3), the Association of Artist Managers (AAM) unveils “Michael’s Rule,” a policy that would ensure at least one local artist would be among the support acts on every international tour of these parts.

The campaign bears the name of Michael McMartin, the late, great artist manager who guided the career of Hoodoo Gurus for more than 40 years, and is broken down into three main tenets: every international artist must include an Australian artist among their opening acts; the Australian artist must appear on the same stage at the international artist using reasonable sound and lighting; and the Australian artist must be announced at the same time as the tour so that they benefit from all the marketing and promotion.

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The Rule came from a discussion amongst senior members of the artist management fraternity in the lead-in to the 2024 AAM Awards in Sydney, and is born out of the frustration at the limited options for the discoverability of artists in Australia.

These challenges have been recognized by governments across Australia in recent years, notes Maggie Collins, executive director of the AAM, the trade body that represents more than 300 artist managers.

“Promoters received significant public funding during the pandemic and they understandably continue to receive public support for some of their major events,” she explains in a statement. “We think it is only reasonable that, in return, they should ‘do their bit’ to help give Australian artists a leg up by the simple means of including at least one local act on every international tour.”

Collins used the platform of the 2024 AAM Awards to present “Michael’s Rule.”

“If there’s one overarching issue that managers have been flagging time and time again, it is this: we need more Australians loving more Australian music. We have a major discoverability problem and if we don’t solve this issue, which is both economical and cultural,” she explained to a full house at Sydney’s Crowbar.

Had “Michael’s Rule” existed for major international tours, such as Taylor Swift’s seven-date The Eras Tour, which visited Sydney and Melbourne in 2023, “how many more fans could we have introduced to a local artist and started creating our own megastar of the future.”

The support act rule had once been a widely accepted industry code after lobbying by artist managers in the early 2000s. With the launch of “Michael’s Rule,” a voluntary code, senior artist managers call for its reintroduction “at this time of crisis for Australian music,” reads a statement from AAM.

If promoters are not willing to agree, the trade body insists it make formal representations for federal government to step in and make it a condition of issuing visas that international artists touring Australia must comply.Labels body ARIA welcomes “Michael’s Rule.” “Doing whatever we can to get our local artists in front of new audiences is the most important issue facing our local industry,” says ARIA CEO Annabelle Herd in a separate media release, “and as such the Michael’s Rule is a fantastic initiative, which we are confident can be implemented in a way that doesn’t impact the viability of international touring.”ARIA’s latest year-end charts spelled out the problem. Just four Australian albums cracked the top 100 last year, led by INXS hits collection The Very Best (at No. 58), and only three Australian-made singles impacted the top 100, none of which were released in 2023. The best-placed Australian track was The Kid Laroi’s 2021 collaboration with Justin Bieber, “Stay.”Other initiatives, including “looking to broaden venues like sports stadiums to multi-use facilities in NSW is a really important step to increase the availability of entertainment for everyone outside of sport,” adds Herd, “and continue to increase opportunities to see local artists alongside global icons.”The unveiling of the industry code closely follows the announcement that Brisbane’s The Zoo, one of the country’s longest-operating grassroots music venues, would close its doors due to crushing financial pressures, and a string of music festivals, including Splendour in the Grass, would skip this year – or close for good.

Taylor Swift is returning to the road to complete the final leg of her Eras Tour for fans eager to hear the singer-songwriter perform new tracks like “Fortnight,” “Down Bad” and “Florida!!!” from her new album, The Tortured Poets Department.

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But those fans may be in for some sticker shock. Prices to see Swift at one of her final nine shows in the United States have increased following the release of the album April 19, with the average get-in-the-door price — the lowest price available — hovering around $2,600 per ticket, according to data from TicketIQ. That means it would cost a couple more than $5,000 just to be in the same building as Swift in Miami (Oct 18-20), New Orleans (Oct 25-27) and Indianapolis (Nov. 1-3) this fall.

In Europe, however — where Swift starts a 51-show run on May 9 with a kickoff date at Paris’ La Defense Arena — tickets cost only a fraction of that. Right now, the get-in-the door price to see the opening of the European leg of the Eras Tour is $340 a ticket — 87% cheaper than the average price in the United States.

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That means a fan in Miami could fly to Paris for about $900 a person (according to prices generated on kayak.com), spend two nights at a four-star hotel at $250 a night and purchase a $340 concert ticket for a grand total of $1,740 — which is still $760 less than the cheapest tickets currently available for her Miami shows.

Tickets to see Swift in Stockholm (May 17-19) are even cheaper, at $312 for the cheapest tickets, while tickets for her show in Portugal (May 24-25) start at $336 and in Spain (May 29-30) start at $324. Prices do start to climb in the United Kingdom, with the get-in-the-door price hovering around £540 (about $674 USD) for Swift’s Liverpool shows (June 13-15). Prices to see Swift at Wembley Stadium (June 21-23) hover around £720 ($900).

The reason for the huge difference in price, experts say, is due in part to longstanding consumer skepticism about resale tickets in most of Europe. That’s coupled with a much more aggressive regulatory environment where artists and consumers are empowered to report and remove illegal ticket listings, and where prices are kept low thanks to laws limiting how high tickets can be marked up over face value.

The European approach is significantly different from that of the United States, where ticket resale is not regulated and deceptive marketing practices, including the use of deceptive websites and speculative ticket listings, continue unabated despite widespread outcry from consumers. And federal officials don’t regularly enforce the few ticketing laws that do exist. It took five years after the BOTS Act — banning automated programs that jump the queue and buy up tickets — was passed for the Federal Trade Commission (FTC) to bring a case against brokers for violating the bill.

Sam Shemtob, managing director for ticket resale advocacy group Face-value European Alliance for Ticketing (FEAT), points to Europe as a model for how governments can be more vigilant about regulating resale markets. In countries like France, Germany and the Netherlands, ticket resellers face limits on how much tickets can be marked up on secondary sites — typically 20% over face value. Other countries like the United Kingdom allow resale but restrict who is allowed to post tickets for resale and give artists and event promoters the right to take some resale ticket listings down.

Adopting European-style regulations in the United States by restricting ticket markups to 20% above face value would transform the concert business overnight and likely drive prices down dramatically on the secondary market. Markup caps would also likely make programs like Ticketmaster’s platinum ticket pricing (which charges high markups for a small percentage of tickets to offset the resale market) obsolete and significantly reduce the number of ticket brokers and bad actors using bots to disrupt ticket sales and illegally buy up tickets.

A federal cap on ticket markups would also significantly disrupt the secondary ticketing market and push many brokers out of business, which might create unintended consequences for sports teams that are much more willing to sell season tickets to brokers and depend on resellers for distribution. It’s also unclear if Americans would even accept a regulatory framework capping how much tickets could be marked up. Lawmakers in New York, Utah, Colorado, Connecticut and Virginia have all passed laws in the last decade making it illegal to restrict how and where ticket brokers resell tickets. While U.S. consumers often complain about the excesses of ticket resale and like the idea of using technology to keep tickets out of the hands of scalpers, they also dislike the restrictions that come with non-transferable tickets and tend to loudly oppose policies that create inconveniences.

Shemtob notes that Europe’s ticketing rules aren’t just about protecting price, but are also designed to empower citizens to take action.

On Jan. 1, 2025, Europe’s Digital Services Act (DSA) will go into effect, creating a uniform set of guidelines for online ticket resale requiring resellers to disclose their names and contact details to potential ticket buyers. The DSA also mandates that resale platforms track takedowns of public ticket listings (to help provide a record of the deceptive activity taking place) and ban deceptive marketing practices.

While many of the DSA’s reforms mirror U.S. efforts to clean up ticketing, Shemtob says a provision in the DSA bill that makes it simple to flag, report and take down ticket listings that violate the rules is a game-changer for consumer advocates. The law creates “a clear process for removing illegal ticket listings as and when they appear,” he said in a statement provided to Billboard, putting in place “the groundwork for a fairer, more transparent ticket-buying experience for consumers.”

Besides keeping prices in Europe low, the legislation has also led to a surprising boom in tourism from U.S. fans traveling to the continent to pursue cheaper Eras Tour tickets: A spokesperson for StubHub told Billboard that 68% of ticket purchases for Swift’s 51-show run in Europe have come from U.S. buyers.

Live event production and rehearsal studio Rock Lititz and development firm Al. Neyer have teamed to open a 55-acre Nashville entertainment rehearsal and production campus, Rock Nashville, in 2025.

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The deal will include 44 acres of development over a 55-acre site in Nashville’s Whites Creek neighborhood. The Rock Nashville campus will include three buildings with more than 515,000 square feet of sound stages as well as creative offices and production facilities in various sizes with the capacity to support various production specifications for live shows, from local bands to A-list artists. The campus will include resources for performers and 13 band and production studio rehearsal spaces ranging from club/theater sizes to amphitheater, arena and stadium-scale (including one space up to 95 feet tall to replicate venues of that size), as well as set storage, backline rental, artist relation offices and a community cafe.

The campus is expected to become home to nearly 35 companies, including rehearsal studio complex SoundCheck, which had a hand in designing Rock Nashville and helped spearhead the strategic partnership between the team at Rock Lititz and Al. Neyer. SoundCheck will move from its current home on Cowan Street in Nashville, where it has been located for over three decades. Additionally, Clair Global, which provides live production spaces, systems integration and audio solutions, will be located at the new campus.

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Groundbreaking for the new facility occurred in mid-April, and construction is expected to be completed in Fall of 2025. Rock Nashville is expected to be home to 400 employees, and 85 employees at support businesses.

“As a full-service developer, we’re thrilled to be involved in the design, construction, and development of the future of Music City and live entertainment. As we continue to invest in the growing market of Nashville, this is our first foray into the entertainment world. We couldn’t imagine a more perfect operating partner to bring a new offering to the Nashville market alongside,” said Patrick Poole, Nashville Market Leader for Al. Neyer, in a statement.

“As we approach ten years since Rock Lititz opened its doors, we’ve been eager to find the next space and partner for expanding our support for the live entertainment industry. This unique and hard-working community thrives with access to specialized training, mentoring, and resources to help create custom live experiences for audiences worldwide.  It is with great excitement that we’ve identified Nashville and Al. Neyer as the right city and partner. We are passionate about growing this network, and Nashville is the perfect location to join with other industry leaders to create something special,” added Andrea Shirk, Rock Lititz President and CEO, in a statement.

“SoundCheck has been part of the Nashville entertainment community for over 30 years, and we couldn’t be more excited to make Rock Nashville our new home,” said Soundcheck GM Kindal Jumper. “As Music City continues to grow as a premier destination for all genres of music, the campus’s state-of-the-art facilities will allow Soundcheck to meet the growing needs of today’s acts, ensuring the highest caliber production experience for artists and crews from Broadway to Bridgestone.

Rock Lititz was founded in 2000 by Troy Clair, owner of Clair Global, and Adam Davis, CEO of the TAIT Group. The Rock Lititz campus in Pennsylvania opened in 2014 and is home to more than 40 companies that support the live entertainment space.

Ticketing for live events is not only under the Justice Department’s microscope but front and center for music fans across the country. This focus places our industry at a crossroads. We can either stay with the status quo, in which events are egregiously expensive and funds go to resellers rather than artists and venues, or we can use this moment to support reform that benefits the broader live event ecosystem.
For too long, fans, artists, and venues have been caught in an unchecked marketplace riddled with speculative ticketing, deceptive practices and exorbitant price gouging. 

But all is not lost. We have an opportunity to establish guardrails that protect fans, create trust and promote a healthy live event industry. 

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The Fans First Act is the right bill, at the right time. If passed, this important bipartisan legislation will bring much-needed enforcement and transparency, prohibit deceptive websites, disclose resellers, and ban speculative ticketing. That is why we call on Congress to pass this important legislation and move it to the White House for signature.  

The Problem

To understand why we need the Fans First Act requires a full understanding of the problem and how we got here.  

Fans find themselves in a perfect storm. Amid inflation and an unpredictable economy, they face bots, brokers and skyrocketing prices for live experiences (concert ticket prices have increased by 35% since 2019), according to Pollstar. While fans are eager to see their favorite acts and artists live, too many cannot.  

Music festivals are a prime example of live events looking to adapt to the current economic environment of increased costs for fans (tickets, travel/lodging and food) and rising production fees. Unfortunately for fans, this means canceled events. This year, manyfestivals have been canceled as organizers look to consolidate and adjust to rising fees and economic constraints.

Dig deeper into the fan experience and we find that many fans’ first engagement with live entertainment is through a reseller on a secondary ticketing site, sometimes posing as the actual venue.  

Fans are often asked to cough up well over $500 for a decent ticket on the secondary market, and that’s for real tickets. A buyer has no sense of clarity about the primary ticket seller. For example, Seattle fan Kerry Dellisanti had her own dream crushed when her $895 nosebleed ticket for a Taylor Swift concert turned out to be speculative (fake). Her friends ended up enjoying the show without her.  

Fans across genres and localities are frequently deceived by fake tickets. Many book non-refundable travel and hotels for concerts they think they have a real ticket for, but they’ve been scammed.

Everyone is losing in this environment.  

Unscrupulous brokers and illegal bots have been increasingly detrimental to consumers. As they resell tickets at the highest possible price, it’s having a direct impact on the full ecosystem of live events, harming fans, artists and venues alike.

Sky-high profit margins for the secondary ticket seller means fans are seeing fewer shows and spending less on venue concessions and merchandise that sustain organizers and artists. When fans show up at a venue with a fake or overpriced ticket, the predatory seller who defrauded them is nowhere to be found. It is the venue owners, artists and small businesses who are left to pick up the pieces of this unchecked ticketing ecosystem.  

The Solution 

Our industry is at a crossroads. Cater to the resellers and brokers who have no investment in the concerts? Or swing the power of the live performance industry back into the hands of fans, artists and venues?

We call on Congress to pass the Fans First Act. Fans, artists and venues are the lifeblood of the live entertainment industry and their experience should always be at the forefront. The time is now to give the industry back to the people who make it tick and get back to what makes live events and music so important — and what fuels local economies across the country. 

The connection. The experience.  

Julia Hartz is co-founder, CEO and executive board chair of Eventbrite. 

Stephen Parker is executive director of the National Independent Venue Association (NIVA). 

Bad Bunny’s Most Wanted Tour crowns the Top Tours chart for the month of March. According to figures reported to Billboard Boxscore, it earned $64.6 million and sold 207,000 tickets over 13 shows.

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Bad Bunny logs his fifth month at No. 1, after topping the chart four times in 2022 — twice as part of the El Ultimo Tour Del Mundo in March and April, and then in August and September during World’s Hottest Tour.

Combined, those treks nabbed him the No. 1 spot on 2022’s year-end ranking, making him the first artist to primarily perform in any language other than English to crown the annual survey. The only other primarily-Spanish-singing act to lead the monthly chart is RBD, which topped the November 2023 list.

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Bad Bunny pulls out of a tie with Beyoncé and the Trans-Siberian Orchestra to have the second-most monthly wins, trailing only Elton John with seven.

Bad Bunny’s biggest stops during March were in Los Angeles and Chicago. Three nights in each city score him Nos. 2-3 on Top Boxscores, with $20.2 million at the former’s Crypto.com Arena on March 13-15, and $13.4 million at the latter’s United Center on March 28-30. All of his shows earned more than $3 million.

The Most Wanted Tour began on Feb. 21 in Salt Lake City. The first handful of shows secured a No. 10 rank on February’s tally with $19.5 million in the bank. All told, the trek has earned $84.2 million and sold 282,000 tickets so far, with 30 dates left to report through two hometown shows on June 7-8 at San Juan’s Coliseo de Puerto Rico. At his current pace of more than $4 million per show, the tour is likely to sail across the $200 million threshold.

Zach Bryan follows closely behind at No. 2, with $62.3 million and 313,000 tickets, falling just 4% short of Bad Bunny’s winning gross.

Bryan is in the middle of The Quittin Time Tour, which launched on March 5 and managed 18 shows before the end of March. Its’ so-far total of $62 million is already far beyond the $43.9 million he earned on 2023’s 32-date Burn Burn Burn Tour. In fact, it only took 13 shows to pass that mark, representing a 150% increase in per-show earnings since just last year.

More specifically, last year Bryan played two shows in New York at Queens’ Forest Hills Stadium. For the Quittin Time Tour, he expanded to six, split between Brooklyn’s Barclays Center, Belmont Park’s UBS Arena and Newark, N.J.’s Prudential Center. He didn’t visit Chicago in 2022 or 2023 but kicked off this year’s run with three sold-out shows at the United Center, generating $12.6 million in ticket sales for No. 5 on Top Boxscores.

Bryan has nearly 50 more shows on the books in 2024, one-third of which bring him to football stadiums. Already 50% beyond his 2023 grosses, he’s likely to join Bad Bunny in the $200 million club by year’s end.

Women dominate much of March’s top 10, with P!nk and Madonna at Nos. 3 and 4. The former banked $55.1 million and sold 543,000 tickets from 11 shows, scoring the month’s highest attendance count. The latter added $37.9 million to The Celebration Tour, which crossed $200 million in early April. The queen of pop’s tour wrapped last week (April 26 – except for one free show on May 4 in Brazil) with final numbers expected to be reported soon.

Karol G and Nicki Minaj represent Latin and hip-hop at Nos. 5 and 6, respectively. For Karol G, it’s a continuation of a winning streak that began with the kick-off of the Manana Sera Bonito tour last August. For Minaj, it’s her first monthly Boxscore appearance, with the first batch of shows on the Pink Friday 2 World Tour bringing in $26.9 million.

Three festivals appear on Top Boxscores, topped off by Pa’l Norte in Monterrey, Mexico at No. 1. The weekend-long festival grossed $26.2 million on March 29-31, nearly tripling its 2022 revenue of $9.3 million. At No. 6 is Esterio Picnic with $11.8 million. Both events are promoted by OCESA, helping the Mexican juggernaut rank at No. 3 on Top Promoters.

Across the Pacific Ocean, Pitch Music & Arts Festival represents for Melbourne, Australia, at No. 16 with $8.4 million and 35,900 tickets sold between March 8-12. Otherwise, Oceania is bolstered by several appearances by P!nk, including top 10s for shows in Melbourne and Perth.

Asia sneaks onto the Boxscores ranking, with Ed Sheeran and SEVENTEEN rounding out the chart at Nos. 29 and 30. Both hover around $6 million, with Sheeran in Manilla, Philippines and SEVENTEEN in Incheon, South Korea.