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MashApp, a music remixing app featuring hit songs from Doja Cat, Ed Sheeran, Britney Spears and more, launched in the Apple app store Tuesday (Feb. 18). At launch, the AI-powered app has already worked out licenses for select tracks from Universal Music Group (UMG) and Warner Music Group’s (WMG’s) publishing and recorded music catalogs, Sony Music’s recorded music catalog, and Kobalt’s publishing catalog.
The app, founded by former Spotify executive Ian Henderson, features a TikTok-like vertical feed for users to share the remixes they make with the app. Among the tools it offers to users, MashApp boasts the ability to combine and mix multiple songs into each other and to speed up, slow down or separate out a song into its individual stems (the individual instrument tracks in a master recording).
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News of MashApp’s launch arrives just days after Bloomberg reported that Spotify is planning to launch a superfan streaming tier that includes extra features, like high-fidelity audio and in-app remixing tools.
MashApp, however, is the latest standalone app to use cutting edge technology, like AI, to allow users to morph and manipulate their favorite songs. Last year, Hook, another AI remix app, announced its licensing deal with Downtown. Other companies, like Lifescore, Reactional Music and Minibeats, have also played with the idea of allowing users more control over the music they listen to in recent years. With these tools, fans can turn static recordings into dynamic works that evolve over time based on a listener’s situation, whether that’s having the music respond to actions in a video game in real time or while driving a car. Even Ye (formerly Kanye West) played with this concept during the rollout of his album Donda 2, which was only available via a hardware device, called a Stem Player, that let listeners control the mix of the album.
MashApp is available for free or via a paid subscription for ad-free listening and additional features. Though mashups and remixes of hit songs are popular soundtracks for short-form content on TikTok and Instagram Reels, MashApp creations must be enjoyed within the app and are only available for personal use.
“MashApp’s mission is to bring the joy of playing with music creation to non-musicians, to let people play with their favorite music, as they have long done through DJing, mix tapes, mashups, and karaoke,” explained MashApp CEO/founder Henderson in a statement. “We want this new creative play to be a great experience for fans, but also for artists. This requires close partnerships with record labels and music publishers, and we’re excited that our partners have embraced our vision.”
Mark Piibe, executive vp of global business development & digital strategy at Sony Music, added: “We are pleased to be working with MashApp to help fans go deeper in how they engage with their favorite music through a new personalization and creation experience that appropriately values the work of our artists. This partnership furthers Sony Music’s ongoing commitment to supporting innovation in the marketplace by collaborating with developers of quality products that see opportunity in solutions that respect the rights of professional creators.”
“UMG always seeks to support innovation in the digital music ecosystem. MashApp introduces another evolution of the streaming experience for users by combining the creativity of DJ apps, with the accessibility that streaming offers,” said Nadir Contractor, senior vp of digital strategy & business development at UMG. “Within MashApp, users can unlock their own creative expression to curate, play and enjoy in real-time musical mashups from their favorite artists and songs, while respecting and supporting artist rights.”
“Our commitment to championing the rights of our artists and songwriters is at the core of everything we do,” said John Rees, senior vp of strategy & business development at WMG. “This partnership with MashApp builds on this mission–delivering a licensed, innovative platform that not only offers fans an exciting way to engage with music but also safeguards the work of the artists and songwriters who make it all possible.”
Lastly, Bob Bruderman, chief digital officer at Kobalt Music, added, “Kobalt has been a strong supporter of new companies that allow fans to express their creativity and engage with music they love. It was immediately clear that MashApp had a unique vision that opened a new experience for music fans on a well-executed platform, simultaneously respecting copyright. We look forward to a long partnership with MashApp.”
Deezer, a leading French streaming service, says that roughly 10,000 fully AI-generated tracks are being delivered to the platform every day, equating to about 10% of its daily music delivery.
This finding emerged from an AI detection tool Deezer developed and filed two patent applications for in December, the company says. Now, the service is developing a tagging system for the fully AI-generated works it detects in order to remove them from its algorithmic and editorial recommendations and boost human-made music.
According to a press release, Deezer’s new tool can detect AI-made music from several popular AI music models, including Suno and Udio, with plans to further expand its capabilities. The company notes that the tool could eventually be trained to detect from “practically any other similar [AI model]” as long as Deezer can gain access to samples from those models — though the company also says it has “made significant progress in creating a system with increased generalizability, to detect AI generated content without a specific dataset to train on.” It has additional plans to develop the capability to identify deepfaked voices.
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Deezer is the first music streaming platform to announce the launch of an AI detection tool and the first to seek a concrete solution for the growing pool of AI music accumulating on streaming platforms worldwide. Given that AI-generated music can be made much more quickly than human-created works, critics have expressed concern that these AI tracks will increasingly take away money and editorial opportunities from human artists on streaming services.
Among those critics are the three major music companies — Universal Music Group, Sony Music Entertainment and Warner Music Group — which collectively sued top AI music models Suno and Udio for copyright infringement last summer. In their complaint, the three companies said Suno and Udio could generate music that would “saturate the market with machine-generated content that will directly compete with, cheapen and ultimately drown out the genuine sound recordings on which [the services were] built.”
“As artificial intelligence continues to increasingly disrupt the music ecosystem, with a growing amount of AI content flooding streaming platforms like Deezer, we are proud to have developed a cutting-edge tool that will increase transparency for creators and fans alike,” says Alexis Lanternier, CEO of Deezer. “Generative AI has the potential to positively impact music creation and consumption, but its use must be guided by responsibility and care in order to safeguard the rights and revenues of artists and songwriters. Going forward we aim to develop a tagging system for fully AI generated content, and exclude it from algorithmic and editorial recommendation.“
“We set out to create the best AI detection tool on the market, and we have made incredible progress in just one year,” says Aurelien Herault, Deezer’s chief innovation officer. “Tools that are on the market today can be highly effective as long as they are trained on data sets from a specific generative AI model, but the detection rate drastically decreases as soon as the tool is subjected to a new model or new data. We have addressed this challenge and created a tool that is significantly more robust and applicable to multiple models.”
Jerry Garcia‘s estate has partnered with AI voice company ElevenLabs to bring the late Grateful Dead guitarist, singer and songwriter’s AI-recreated voice to its Iconic Listening Experience on the ElevenReader app. Now, Deadheads using the app can hear Garcia’s voice read out audiobooks, e-books, articles, poetry, fan stories, PDFs and more in 32 different languages.
Garcia is the latest in a string of partnerships between ElevenLabs and famous estates. Already, the AI voice company has rolled out voice models for Judy Garland, James Dean, Burt Reynolds and Sir Laurence Olivier to its Iconic Listening Experience. According to a company spokesperson, ElevenLabs worked “in close collaboration with the Jerry Garcia Estate to ensure that the reproduction of Garcia’s voice was as authentic and true to his legacy as possible.”
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In addition to the ElevenReader, Garcia’s voice model will also be used in various upcoming projects associated with the Jerry Garcia Foundation. This could include narrated documentaries, audio art exhibits and more.
This announcement with the Garcia estate shows ElevenLabs taking another step towards infiltrating the niche of AI music. In May, the company’s head of design Ammaar Reshi gave a “very early preview” of an ElevenLabs AI music generator on X, formerly known as Twitter. For now, however, Garcia’s voice model is only available to read various texts.
The Garcia voice model is the latest instance of deceased or older musicians and their estates partnering with AI companies to market the artists’ catalogs and personas to the next generation of fans. Warner Music and the estate of “La Vie En Rose” singer Edith Piaf, for instance, partnered with an AI company to bring the late French singer’s voice back to life for an upcoming biopic, and last month, Universal Music Enterprises and Brenda Lee used AI to translate her Hot 100 No. 1 hit “Rockin’ Around the Christmas Tree” into Spanish, enabling Lee, who is now 79, recreate the youthful tone of her voice from the time when she originally recorded the song.
“My father was a pioneering artist, who embraced innovative audio and visual technologies,” says Keelin Garcia, daughter of Jerry and co-founder and vp of the Jerry Garcia Foundation. “In the 1990’s, my dad introduced me to the computer, digital art, and video games. When we traveled on concert tour, we played on Game Boy. At home, we’d have fun playing on the Macintosh in the studio where my father created his first digital art, and housed his MIDI guitar. Now, as technological landscapes continue to expand, ElevenLabs AI Audio technology will offer fans the first opportunity to hear and stream a replica of my father’s voice reading their favorite books and other written content.”
“At ElevenLabs, we’re committed to preserving and celebrating cultural legacies while pushing the boundaries of technology,” said Dustin Blank, Head of Partnerships at ElevenLabs. “By bringing voices like Jerry Garcia to our platform, we’re not just enhancing our app – we’re creating new ways for people to experience content.This project has been a labor of love, and we couldn’t be happier with how Jerry’s voice has been recreated. It’s a beautiful thing to bring his sound to life again for both longtime fans and a new generation of listeners.”
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