Todd Moscowitz

Sony Music Entertainment and the leader of one of its frontline labels are launching a new artist and label services company. The major and Alamo Records founder and CEO Todd Moscowitz announced on Monday (Jan. 9) the formation of Santa Anna, a New York-based company that aims to “support entrepreneurs and assist artists in maximizing their creative potential and build their businesses.”

Lee L’Heureux, most recently general manager at Geffen Records, has been onboarded to lead Santa Anna as well as take on the newly created role of president of Alamo, reporting to Moscowitz and working closely with chief operating officer Juliette Jones to support operations, signings and partnerships.

Prior to Geffen, L’Heureux was senior vice president of rhythm, urban and hip-hop promotion at Warner Records, working hits for Lil Pump, Andra Day, PARTYNEXTDOOR and BlocBoy JB, among others, and earning a spot on Billboard’s Hip-Hop Power Players list.

“I’m excited for Lee to join the team and leverage his experience to create new opportunities for Alamo as well as launch the start of what will be an incredible journey for Santa Anna,” commented Moscowitz.

Moscowitz founded Alamo in 2016 after leaving 300 Entertainment, which he started alongside Lyor Cohen, Roger Gold and Kevin Liles three years prior. While initially distributed through Universal Music’s Interscope Records, Alamo decamped to Sony Music in June 2021 after the latter acquired a majority stake, bringing its entire catalog and roster over to SME.

Over the years, Alamo has had several breakthroughs with its artists, particularly Rod Wave, blackbear and Lil Durk. Other artists on the label include Smokepurpp, Comethazine, Yung Mal, 03 Greedo, Lil Gotit and more.

“I’ve always admired Todd’s approach to the music industry, as well as his dedication to supporting artists and their distinct, creative visions,” said L’Heureux. “I’m honored for the opportunity and look forward to taking Alamo to the next level and carving out a path for Santa Anna.”