Tixr
VAI Resort, metro Phoenix’s new $1 billion hotel, culinary and live entertainment destination opening later this year, has partnered with Tixr, the privately-held primary ticketing and live event company. Tixr will exclusively ticket events and experiences for the property’s amphitheater, poolside area and nightclub.
The $50 million, 11,000-capacity VAI Amphitheater in Glendale anchors the 60-acre property with 1,100 guest rooms offering a number of views of the concert venue. From hotel room balconies, to sky boxes, VIP booths and high-end reserved seats, the property offers a number of unique vantage points to see performances. The property will also feature a dayclub, as well as regular programming at its nightclub, with Tixr powering all live event commerce.
“Everything we’re building at VAI Resort, from the property itself to the guest experience, is unique, bigger, bolder, and first-of-its-kind. That ethos is reflected in the technology partners we’ve chosen like Tixr and the innovative feature set they bring to the table,” said Howard Weiss, VAI Resort’s senior v.p. of Entertainment & Sponsorships. “After a long vetting process, there’s no question that Tixr was the right choice for us,” Weiss added, noting, “it’s a true partnership, and every day we’re reminded of why we chose them.”
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“VAI Resort is not just a world-class destination; it’s unlike anything you’ve ever experienced. With its diverse venues and experiences on property, each with their own tech needs, VAI is the forward-thinking kind of partner Tixr is uniquely suited for,” said Robert Davari, co-founder and CEO of Tixr. “We can power sales for the entire resort, from complex reserved seating to bottle service, hotel packages—virtually anything—which hasn’t been possible before on a single system. And we do it in an visual, elegant way that feels nothing like traditional ticketing. We’re working closely with the VAI team to bring their vision to life and can’t wait to get operational.”
Tixr powers more than 500 live entertainment brands in 40 countries. The Los Angeles-based company said that since its inception, it has processed nearly $2 billion in transactions through its unified commerce platform, designed for sales beyond admission tickets.
The beach-style resort is located near State Farm Stadium — home of the NFL’s Arizona Cardinals — and a soon-to-be completed theme park from Mattel — VAI is set to open in 2025. In February, hotel officials announced they had inked a partnership with Live Nation and C3 Presents to book the amphitheater.
Tixr, the fast-growing primary ticketing and live event commerce company, today announced the official opening of its London office and strategic expansion into continental Europe. Industry veteran Stephanie Rosa has been appointed to serve as managing director of the London outpost, leading a new handpicked local team to build upon the company’s already robust roster of partners in the region.
The move marks the California-based company’s latest international launch, following the expansion of its operations into Canada, announced in March. Tixr’s recent client partnerships in Europe include Space Ibiza, Eden Nightclub in Ibiza, British digital radio station Kisstory, F.A.T. International, RuPaul’s Dragcon, Dreamhack, Uptown Festival, Dublin ComicCon, Leicestershire County Cricket Club, Egg London, E1 Series, Brockwell Live, Aramco Team Series, and London’s popular brewery Signature Brew.
Most recently, Tixr partnered with Forbidden Forest Festival which took place earlier this month. Nestled in hundreds of acres of lush forest on the grounds of the stunning Belvoir Castle in Leicestershire, Forbidden Forest brings together 20,000 over three nights to celebrate music, nature and dance. Tickets for next year’s fest, the first to be handled under the new Tixr deal, go on sale to the general public later this year.
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“There’s no modern platform more capable of servicing such a wide array of complex events, and the opportunities in the region are immense,” said Rosa. “The fantastic regional team we’ve built is honoured to partner with iconic sell-out festivals like Forbidden Forest that value design, innovation, and share in our mission to deliver the best fan experience possible, starting with the ticket.”
Before relocating to London for her newly created role, Rosa served as Tixr’s director of partnerships and sales operations. She came to Tixr from UK-based Festicket, which was acquired by Lyte in 2022, where she served as vp of sales in North America.
“Each year we set out to deliver extraordinary customer experiences”, said Laura Ball, marketing director at Forbidden Forest Festival. “When we selected Tixr as our trusted ticketing partner for 2025 and beyond, we knew each year we could collaborate to further raise the bar and deliver a best-in-class experience for our Forbidden Forest customers.”
Tixr already services events in 10 European countries and exclusively powers more than 500 of the most respected live entertainment brands in 40 countries. Since its inception, Tixr has processed nearly $2 billion in transactions through its highly visual, modern, unified commerce platform built for sales beyond admission tickets.
Tixr’s new London office is located at London Bridge.
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