tiktok
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As the impending TikTok ban looms over the social media platform, Kesha is reminding fans of the OG “TiK ToK.” The star took shared a video on Thursday (Jan. 16), soundtracked by her breakthrough hit. “TikTok may be temporary but TiK ToK is forever,” she wrote over the selfie-style clip. The 2009 track gave the […]
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Source: SOPA Images / Getty / TikTok
Welp, it’s not looking good for everyone’s favorite social media platform, TikTok. The Supreme Court upheld the law banning the app in the U.S. if its Chinese owner, ByteDance, couldn’t facilitate a sale.
The clock officially ran out after TikTok’s final attempt to continue operating in the United States. The Supreme Court delivered the death blow, upholding a lower court ruling that ByteDance must sell the app by January 19 due to national security concerns.
“There is no doubt that, for more than 170 million Americans, TikTok offers a distinctive and expansive outlet for expression, means of engagement, and source of community,” an unsigned opinion from the justices read. “But Congress has determined that divestiture is necessary to address its well-supported national security concerns regarding TikTok’s data collection practices and relationship with a foreign adversary. For the foregoing reasons, we conclude that the challenged provisions do not violate petitioners’ First Amendment rights.”
The ban would go into effect under the Protecting Americans from Foreign Controlled Applications Act that President Joe Biden signed.
TikTok’s future in the United States is in dire jeopardy due to no sale on the table that could save it from the ban, forcing social media influencers to find another platform to do their “influencing” to continue making a living.
TikTok’s Fate Is In The Hands of Donald Trump
The outgoing Biden administration is punting on the matter, leaving TikTok’s fate in the hands of the platform’s newest “fan,” President-elect Donald Trump, who said to CNN, “It ultimately goes up to me, so you’re going to see what I’m going to do.”
“Given the sheer fact of timing, the administration recognizes that actions to implement the law simply must fall to the next administration, which takes office on Monday,” the Biden administration said.
“President Biden’s position on TikTok has been clear for months, including since Congress sent a bill in overwhelming, bipartisan fashion to the president’s desk: TikTok should remain available to Americans, but simply under American ownership or other ownership that addresses national security concerns identified by Congress in developing this law,” the statement read by White House Press Secretary Karine Jean Pierre said fresh off the Supreme Court’s ruling.
Trump also confirmed on his sh*tty platform Truth Social that he has spoken with China’s president Xi Jinping, claiming that he brought up TikTok during the conversation, whatever that means.
So What’s Going To Happen With TikTok?
When the ban officially begins, it will be up to the Google and Apple APP stores to enforce it and keep it from being available to users or face potential fines.
According to Deadline, the roughly 187 million Americans currently using the app will still have access to it, but they will not receive routine updates, rendering it a shell.
According to The Information, TikTok is prepared to go dark in the U.S. on Sunday, but the company could also “wait and see” what the Trump administration does.
Who Are The Potential Buyers?
During the previous nightmare that was Donald Trump’s first term, he was in favor of banning or forcing a sale of the app before his flip-flopping on the matter.
Deadline notes that he cannot stop the bipartisan legislation, but he could ask his incoming “Justice Department” not to enforce the ban.
There were rumors that China was considering Elon Musk’s potential purchase of TikTok. What could go wrong with this man owning another social media platform? TikTok has denied those claims.
Even Canadian Trump fan and Shark Tank cast member Kevin O’Leary is part of a formal bid submitted by Frank McCourt-founded Internet advocacy group Project Liberty to potentially buy TikTok without its algorithm to allow the 170 American users to “preserve the platform’s vibrant community, while also giving 170 million American TikTokers the ability to control, protect, and benefit from their data.”
We shall see what happens with the platform, but it looks like it’s a wrap right now.
You can see reactions to the news in the gallery below.
2. What is wrong with y’all ?
3. There might be some truth to this
4. Never forget!
5. Interesting take on the matter
8. Well, you should ask the GOP about most of those matters, TikTok was the only thing Republicans and Democrats agreed on
10. Womp, womp, womp
12. We shall see if his warming up to Donald Trump will help him in the long run
Charlie Puth is saying goodbye to his TikTok followers as a ban of the app looms large in the United States. The hitmaker shared a video of himself playing piano on the platform. After propping up his camera to the side of the keyboard, Puth wordlessly dives into a mellow arrangement of his and Wiz […]
The U.S. Supreme Court on Friday (Jan. 17) upheld a federal statute that will effectively ban TikTok from the country over national security concerns, rejecting the company’s arguments that the law violates the First Amendment.
In a unanimous ruling, the high court said the law – set to go into effect on Sunday — was fair game because the U.S. government has valid fears about China’s control over TikTok, a popular social media service with 170 million American users that has also become a key cog in the modern music industry.
Attorneys for TikTok’s Chinese-owned parent ByteDance had argued that the law was clearly unconstitutional because it violates the First Amendment’s protections for free speech. But in Friday’s decision, the high court was unswayed.
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“There is no doubt that, for more than 170 million Americans, TikTok offers a distinctive and expansive outlet for expression, means of engagement, and source of community,” the justices wrote. “But Congress has determined that divestiture is necessary to address its well-supported national security concerns regarding TikTok’s data collection practices and relationship with a foreign adversary.”
The ruling has major implications for the music industry. TikTok has become a key part of the modern music ecosystem – a core promotional tool for labels and a jumping off point for many new artists, albeit one that has occasionally butted heads with rights owners and can sometimes prove difficult to harness into lasting success.
Friday’s decision will allow the ban to go into effect on Sunday, but it’s unclear exactly what will happen next. President-elect Donald Trump, set to take office on Monday, has vowed to “negotiate a resolution” to save the platform. And even outgoing President Joe Biden, who championed and signed the law, has reportedly signaled openness to prevent TikTok from going dark.
The TikTok law, which requires the app’s Chinese-owned parent ByteDance to either sell the app to a U.S. company or face a total ban on January 19, was approved by wide bipartisan majorities in Congress last year and signed by President Biden in April. Proponents have argued that TikTok presents a national security threat because of its connections to the Chinese government and access to millions of Americans.
TikTok and ByteDance sued in May, calling the law “unprecedented” violation of free speech aimed at “silencing” more than 170 million Americans. But in December, a lower federal appeals court rejected those arguments, ruling the law was aimed at protecting Americans from a “foreign adversary nation.”
Friday’s decision upheld that ruling, repeatedly stressing concerns about the Chinese government’s control over TikTok and the information it could pull from it.
“Petitioners do not dispute that the Government has an important and well-grounded interest in preventing China from collecting the personal data of tens of millions of U. S. TikTok users,” the justices wrote. “Nor could they. The platform collects extensive personal information from and about its users.”
Much of the ruling – a so-called “per curiam” decision that was not signed by any particular justice – was spent deciding on the level of “scrutiny” that such a ban should face under the First Amendment. While TikTok’s attorneys argued it was the kind of egregious intrusion into free speech that merits “strict scrutiny” by judges, the high court instead ruled that the law was the kind of less-problematic restriction that warrants only “intermediate scrutiny.”
Under that looser standard, the justices ruled Friday that the TikTok ban passed constitutional muster — deciding that the law served an “important government interest” and didn’t restrict free speech any more than was necessary to accomplish that goal.
The federal government was clearly justified in preventing a foreign adversary from “collecting vast swaths of sensitive data about the 170 million U. S. persons,” the justices wrote. And they said the TikTok ban was sufficiently limited in addressing that specific goal to avoid violating the First Amendment.
“Rather than ban TikTok outright, the Act imposes a conditional ban,” the justices write. “The prohibitions prevent China from gathering data from U. S. TikTok users unless and until a qualified divestiture severs China’s control.”
The government had also separately argued that the TikTok ban was fair game because of the power China could wield by using TikTok’s algorithm to influence Americans. But the justices effectively sidestepped that argument in their decision, saying it was not necessary to decide the case.
Ahead of Friday’s ruling, the music industry was already preparing for such an outcome. As Billboard‘s Elias Leight writes, record labels have been gearing up for the potential of life without TikTok: “Where is new artist discovery happening in 2025 if this app completely disappears?” The live music business has also been preparing to lose the platform, Billboard’s Dave Brooks writes, since festivals and other promoters have increasingly relied upon TikTok in recent years to reach ticket buyers.
Read the Supreme Court’s full decision here.
President Joe Biden won’t enforce a ban on the social media app TikTok that is set to take effect a day before he leaves office on Monday, a U.S. official said Thursday, leaving its fate in the hands of President-elect Donald Trump.
Congress last year, in a law signed by Biden, required that TikTok’s China-based parent company ByteDance divest the company by Jan. 19, a day before the presidential inauguration. The official said the outgoing administration was leaving the implementation of the law — and the potential enforcement of the ban — to Trump.
The official spoke on condition of anonymity in order to discuss internal Biden administration thinking.
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Trump, who once called to ban the app, has since pledged to keep it available in the U.S., though his transition team has not said how they intend to accomplish that.
TikTok CEO Shou Zi Chew is expected to attend Trump’s inauguration and be granted a prime seating location on the dais as the president-elect’s national security adviser signals that the incoming administration may take steps to “keep TikTok from going dark.”
Incoming national security adviser Mike Waltz on Thursday told Fox News Channel’s “Fox & Friends” that the federal law that could ban TikTok by Sunday also “allows for an extension as long as a viable deal is on the table.”
The push to save TikTok, much like the move to ban it in the U.S., has crossed partisan lines. Senate Democratic Leader Chuck Schumer said he spoke with Biden on Thursday to advocate for extending the deadline to ban TikTok.
“It’s clear that more time is needed to find an American buyer and not disrupt the lives and livelihoods of millions of Americans, of so many influencers who have built up a good network of followers,” Schumer said Thursday on the Senate floor.
Democrats had tried on Wednesday to pass legislation that would have extended the deadline, but Republican Sen. Tom Cotton of Arkansas blocked it. Cotton, chair of the Senate Intelligence Committee, said that TikTok has had ample time to find a buyer.
“TikTok is a Chinese Communist spy app that addicts our kids, harvests their data, targets them with harmful and manipulative content, and spreads communist propaganda,” Cotton said.
TikTok CEO’s is expected to be seated on the dais for the inauguration along with tech billionaires Elon Musk, who is CEO of SpaceX, Meta CEO Mark Zuckerberg, OpenAI CEO Sam Altman and Amazon founder Jeff Bezos, according to two people with the matter. The people spoke on condition of anonymity to discuss internal planning.
Last week, the Supreme Court heard oral arguments in a legal challenge to the statute brought by TikTok, its China-based parent company ByteDance, and users of the app. The Justices seemed likely to uphold the law, which requires ByteDance to divest TikTok on national security grounds or face a ban in one of its biggest markets.
“If the Supreme Court comes out with a ruling in favor of the law, President Trump has been very clear: Number one, TikTok is a great platform that many Americans use and has been great for his campaign and getting his message out. But number two, he’s going to protect their data,” Waltz said on Wednesday.
“He’s a deal maker. I don’t want to get ahead of our executive orders, but we’re going to create this space to put that deal in place,” he added.
Separately on Wednesday, Pam Bondi, Trump’s pick for attorney general, dodged a question during a Senate hearing on whether she’d uphold a TikTok ban.
Trump has reversed his position on the popular app, having tried to ban it during his first term in office over national security concerns. He joined TikTok during his 2024 presidential campaign and his team used it to connect with younger voters, especially male voters, by pushing content that was often macho and aimed at going viral. He pledged to “save TikTok” during the campaign and has credited the platform with helping him win more youth votes.
The times they are a-changin’, and with just a few days to go before a potential U.S. ban of TikTok, veteran musician Bob Dylan has finally joined the popular video sharing app.
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83-year-old Dylan made his debut on TikTok on Tuesday (Jan. 14), sharing a single post which urges potential followers to “Explore the world of Bob Dylan, now on TikTok”. The accompanying video features numerous clips, stills, and record covers from Dylan’s lengthy career, soundtracked to clips of “Like a Rolling Stone”, “Knockin’ on Heaven’s Door”, “Hurricane”.
While Dylan’s appearance on the app in the wake of the release of James Mangold’s A Complete Unknown biopic has been well-received by his fanbase, much of the attention is being focused on his somewhat late arrival given the impending TikTok Ban.
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“You’ve got 30 minutes king,” wrote one user on Dylan’s post, while another added, “bob dylan save tiktok.” Others still made reference to his catalog in their posts, noting that “tiktok is knocking on heavens door”.
As it stands, TikTok is facing an imminent ban because the American government is worried about its Chinese ownership. After the Supreme Court last month agreed to hear TikTok’s challenge to the law that would either force ByteDance to sell the app or bar it from the U.S., the Court’s imminent decision means that if the law is upheld, ByteDance will be forced to sell off the app or face a ban on Sunday (Jan. 19).
Dylan’s immediate future, however, looks a little more certain currently, especially given that the response to A Complete Unknown has seen his catalog earn 11.6 million U.S. on-demand streams in the week ending Dec. 26.
While it’s unknown whether Dylan’s debut on TikTok is part of a biopic-inspired decision to reach a newer fanbase, it does come about shortly after his recent decision to ostensibly begin using social media with greater frequency. In November, Dylan shared a Tweet praising a performance from Nick Cave and the Bad Seeds in France, leading Cave to respond with gratitude.
“I was elated to think Bob Dylan had been in the audience,” Cave wrote on his sporadically-updated Red Hand Files website. “And since I doubt I’ll get an opportunity to thank him personally, I’ll thank him here. Thank you, Bob!”
As U.S. TikTok users brace for a potential ban of the platform, some of them are actively testing other options: Two apps with TikTok-like characteristics, RedNote and Lemon8, are now the most popular free downloads in Apple’s App Store.
Lemon8 launched in the U.S. in February 2023 and cracked the top 20 on the Apple App Store four months later, according to Sensor Tower. Like TikTok, Lemon8 features a “For You” feed that recommends clips and a “following” feed that serves up videos from creators that users follow. Sensor Tower reported in October that 94% of Lemon8 users are women and that the app had been downloaded 52 million times globally.
RedNote, which was founded in 2013, is much bigger: Bloomberg recently reported that it has more than 300 million monthly active users and that it made $1 billion in profit in 2024. The platform has a trending feed that resembles TikTok’s, allowing users to vertically scroll through short-form videos. It also incorporates regular photos, text posts, and e-commerce; one tester described it as “Instagram meets TikTok meets Reddit.”
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Both Lemon8 and RedNote are owned by Chinese entities — in fact, Lemon8 is owned by ByteDance, TikTok’s parent company. That could mean these apps also have a precarious future in the U.S., as TikTok is facing a ban because the American government is worried about its Chinese ownership.
“I’ve been concerned, literally for years, that because TikTok is owned by ByteDance, a Chinese firm, and every company — based upon Chinese law — has to be first and foremost loyal to the Communist Party of China, not to their shareholders or customers, that TikTok has posed a national security concern,” Sen. Mark Warner said earlier this month. His concerns would presumably extend to other ByteDance-owned companies, like CapCut and Lemon8.
In December, the Supreme Court agreed to hear TikTok’s challenge to the law that would either force ByteDance to sell the app or bar it from the U.S. President-elect Donald Trump also asked the court to pause the ban, promising to “resolve the issues at hand through political means once he takes office.”
But after the Supreme Court hearing last week, most legal experts believe the justices will uphold the law. In that case, ByteDance would have to offload TikTok or face a ban on Jan. 19.
At the Supreme Court hearing, Justice Brett Kavanaugh claimed that China could use data harvested from TikTok to “develop spies, to turn people, to blackmail people.” And Chief Justice John Roberts asked how the court was “supposed to ignore the fact that the ultimate parent [company] is, in fact, subject to doing intelligence work for the Chinese government?”
With TikTok’s possible prohibition just days away, some labels have already started gaming out alternative marketing strategies.
“It’s hard to imagine a reality where TikTok actually goes down,” one executive told Billboard in December. “But we need to be prepared.”
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TikTok, the wildly popular social media app that has made stars among some of its users and exploded as a commerce hub, is under the threat of being banned or forced to sell off its assets. With the threat of TikTok going away, thousands of users are flocking to the Chinese social media app RedNote and discovering a new community in the process.
The United States Supreme Court is currently weighing a decision on a law that would ban TikTok in the country over national security concerns and the fact it is owned by a Chinese company. The proposed deadline is January 19, and the nation’s highest court has previously heard arguments from the social media brand’s parent company ByteDance and the incoming Trump administration’s position thus far is to keep access open to the app in the States.
RedNote, which is also known as Xiaohongshu, first launched in 2013 as a shopping destination but now has expanded into a full-on social media hub where users share various forms of content including the short-form video format TikTok is known for. According to a report from Reuters, over 700,000 users joined RedNote in the course of two days with a reported 50,000 Americans among that number but pales in comparison to the roughly 150 million American users of TikTok.
RedNote is currently the second most popular free app on Apple’s App Store. The outlet also added that Lemon8, which is a social media app owned by ByteDance, has seen increased user numbers as well.
On X, the massive social media defection is being documented with some revealing the language barriers users are facing and how some Americans are helping Chinese users improve their English. With some of the stringent laws in China, users have been careful in what they share and discuss on the app but the influx of users is seemingly welcomed.
We’ve got some reactions from X regarding the TikTok defection to RedNote below.
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Photo: Getty
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Source: NurPhoto / Getty / TikTok
TikTok is currently on the verge of being banned, but reportedly, China is mulling the idea of selling the platform to Elon Musk.
Word on the social media streets is that Elon Musk could potentially add TikTok to his portfolio of sh*t he owns but has no business owning in the first damn place. Musk, one of President-elect Trump’s newest rump kissers, joins another potential buyer, Shark Tank’s Kevin O’Leary, another Trump fan throwing his name in the hat as a potential buyer of TikTok.
The Orange Menace is now in favor of saving the platform after once being on the side of banning it. In a Newsmax interview, he explained his position changed, telling the “news channel,” “We won young people, and I think that’s a big credit to TikTok. So I’m not opposed to TikTok … I had a very good experience with TikTok.”
Trump on TikTok: “We won young people and I think that’s a big credit to TikTok. So I’m not opposed to TikTok … I had a very good experience with TikTok.” pic.twitter.com/dKDBrvsZDI
— Aaron Rupar (@atrupar) January 14, 2025
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Hilariously, TikTok denies the validity of the reports of Musk seeking to acquire the platform.
Investors Business Daily reports that Beijing officials are mulling their options as the January 19 deadline approaches, forcing Chinese-based company Byte Dance to sell or face a ban in U.S. app stores. During a hearing last week, Supreme Court justices seemed to be leaning towards siding with the U.S. Government.
Per Investors Business Daily:
Chinese government officials prefer that TikTok remains under the control of ByteDance, Bloomberg reported citing unnamed sources. But officials have begun to discuss “contingency plans,” according to Bloomberg.
A deal with one of Trump’s most prominent supporters in Musk “holds some appeal” for the Chinese government, Bloomberg reported. Musk could run the business along with X, the former Twitter that Musk acquired in 2022.
The Wall Street Journal, meanwhile, reported early Tuesday that Chinese officials have “internally discussed options including the possibility of allowing a trusted non-Chinese party such as Elon Musk to invest in or take control of TikTok’s U.S. operations.”
In an emailed comment to IBD, a TikTok spokesperson said the company “cannot be expected to comment on pure fiction.”
According to Wedbush analysts, if Musk is serious about buying TikTok, IBD reports that it could cost the Tesla chief between $40 billion and $50 billion.
Meanwhile, TikTok fans are also making moves. In response to the pending ban, U.S. TikTok users are signing up for the Chinese social media app Xiaohongshu, which is now the top-downloaded app in the U.S.
According to the AP, TikTok refugees—yes, that’s what they are seriously calling themselves—claim to be signing up for the app to protest the U.S.’s potential ban on it.
For American TikTok “refugees”, here is a list of Chinese social media substitution apps. pic.twitter.com/eDzpqpE1Ro
— Li Zexin (@XH_Lee23) January 14, 2025
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Bruh.
Is it really that serious?
Whatever happens, a lot of people need to really touch grass.
You can see more reactions in the gallery below.
1. Mmmmmhmmmm
2. You sure it doesn’t have anything to do with China’s government getting your info?
5. Hmmmmmm
9. Good chance this won’t end well
10. Exactly
If the Supreme Court upholds a U.S. law that would ban TikTok if its Chinese parent company ByteDance fails to sell it by Jan. 19, it would be bad news for the music industry, including the live events business – which has increasingly relied on TikTok as a marketing engine in recent years.
A decision by the court could be days, even hours, away, and it will have a major impact on dozens of U.S. industries that rely on the site for marketing, including the live music business during one of its busiest marketing months. TikTok’s popularity among concert and festival marketers has increased significantly in the last two years, explains FanIQ CEO Jesse Lawrence, as the event industry shifts to content-based marketing models.
“The music industry is finally getting away from the static lineup ad and embracing storytelling and lifestyle content,” said Lawrence, who notes that the the company is seeing a return of 15 to 20 times its ad spend on TikTok.
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Part of the appeal of TikTok, Lawrence said, is that the learning curve for posting and sharing ads on the platform is fairly simple. Customers are separated into two buckets: upper funnel, which includes essentially new customers who know little, if anything, about an upcoming event, and lower funnel, in which clients have gained awareness and are close to making a final decision on a purchase.
“Our whole approach is about matching upper funnel engagement, based on the user’s interests, with content we’ve created around the festival,” says Lawrence. That includes using beauty and fashion content to find potential customers for a summer country music festival, sneaker content for hip-hop festivals or skateboarding and surfing content to market a punk rock and action sports expo.
“Our videos have a watch time tracker and if someone watches the video for 15 seconds or more, the next video they’ll get is one with specific details about the festival and specific videos instructions on conversion,” meaning buying tickets, Lawrence said. He later noted, “it’s just about knowing where your audience is spending time and putting content in front of them on those platforms.”
A recent content piece FanIQ created for the Oceanfront Festival detailed rapper Key Glock’s extensive sneaker collection, featuring interview snippets with the Memphis rapper.
“That video is getting served to the fan from the festival’s account,” Lawrence said. “The whole idea is that we’re taking content that feels very organic and putting it into paid (content).”
Lawrence encourages his clients to use multiple social media platforms – Snap, Instagram, Facebook, Reddit and Spotify — for their marketing campaigns, noting that each platform is home to a different audience.
FanIQ is one of the new systems that “aggregates performance across every platform,” Lawrence explained. “We want to give them this access so they can easily understand what’s working, do more of it where we’re seeing performance, and scale back where we’re not.”
Will Franklin with UK marketing firm Round says the strength of TikTok as a marketing platform for the live music business comes from its early success helping artists go viral, starting with the release of “Old Town Road” by Lil Nas X in December 2018. In 2020, Meghan Thee Stallion’s tracks “WAP” and “Savage” — used in countless dance videos by contributors to the platform — made her the No. 1 most played artist on TikTok that year and helped her land headliner slots at a number of major festivals in 2021 including Lollapalooza.
Franklin also notes that fans are increasingly looking to TikTok for video and content from events, noting that searches for the Boomtown festival in the U.K. soared from 29.5 million in the month leading up to the event to 266.8 million during the festival, creating increased awareness around the band.
Many marketers are holding out hope that TikTok will receive a last-minute reprieve from the Supreme Court, but several news outlets covering the hearing reported that a majority of the court’s justices expressed a lack of support for overturning the current ban. If the site is outlawed in the U.S., Franklin says he believes YouTube Shorts will temporarily fill the void.
“I haven’t seen huge budget shifts from TikTok to YouTube yet, but a lot of my clients are experimenting and spending small allocations on different platforms in case they do have to make a shift,” Franklin explains. “There’s a hesitancy because no other platform has as many Gen Z users as TikTok, but the assumption is that if the site is banned, its user will go somewhere else. For now all we can do is guess which platform that may be.”
If the Supreme Court does not intervene to save TikTok, it will be removed from U.S. app stores on Jan. 19 but remain live on users’ phones, albeit without regular push software updates to fix bugs and glitches. ByteDance might be able to maneuver and keep the platform online for a few months after the cut-off date, but the company hasn’t unveiled any of its contingency plans.
“We’re advising client partners to be cautious but optimistic, and recommending they pause TikTok media spend starting Jan. 18 to avoid any unforeseen investment complications,” said Kerry McKibbin, president/partner at ad agency Mischief @ No Fixed Address, adding that advertisers should familiarize themselves with the shorts platforms on both YouTube and Meta if they are concerned about a TikTok shutdown.