Ticketing
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BRISBANE, Australia — Twenty years after its launch in a red-hot entertainment market, Oztix, Australia’s biggest independent ticketer, just got bigger with the acquisition of Local Tickets.
With immediate effect, Local Tickets, a smaller, rival ticketing agency specializing in local events across the country, is rebranded to Localtix. And as part of the arrangement, all Local Tickets employees join its new parent, while founder and CEO Kristen Goldup is appointed as brand director across Oztix and Localtix.
Also, Oztix events will be populated across 70 local ticket marketplaces, expanding the marketing potential for events ticketed by Oztix.
“Our brands and product offerings are entirely complementary, and after just one meeting with Oztix, it was clear that we had great synergy and shared a mutual culture of putting our clients first,” comments Goldup, who founded the agency in 2011. “My Local Tickets clients will benefit greatly from access to a new collaborative platform, and even more eyeballs will be on our local tickets marketplace websites with Oztix events being listed”.
Financial terms of the deal weren’t disclosed.
Currently, Oztix handles ticketing for venues, festivals and expos such as Big Red Bash, Crafted Beer & Cider Festival, Good Things Festival, and Summernats, while the new addition to its ranks works across a range of agricultural shows, rodeos, turf clubs, hospitality events and more.
Oztix presented its new family members with a celebratory lunch Tuesday (June 6) at its Woolloongabba headquarters, close to Brisbane’s Gabba stadium and timed to coincide with the annual Queensland Day.
“At any given time,” Oztix commercial director Seth Clancy told industry guests, “the business boasts 4,000 events on sale across the country across both platforms.” Prior to the acquisition, Oztix sold close to 3 million tickets each year.
Now, the enlarged group employs 50 full-time staff and hundreds of casual staff at events around the country, notes Oztix co-founder Stuart Field. Each year, millions are pumped into technology and innovation, he explained, a sometimes painful but essential outlay “to evolve with the way technology is changing.”
Co-founder Brian “Smash” Chladil recounted the business’ first steps, starting out under his house in Toowong, in Brisbane’s inner west, and landing contracts with mega-festivals Big Day Out, Soundwave and Falls.
“The next 20 years are looking great,” he explains, “we’re growing because our clients are growing, we’re growing because we win new business and mainly because we don’t lose business.”
Guests at Oztix’s “launch and lunch” included QMusic president Natalie Strijland and CEO Kris Stewart; Fortitude Music Hall and The Triffid venue director John “JC” Collins, former bass player with Powderfinger; Vicki Gordon, founding executive producer and program director of the Australian Women in Music Awards (AWMA); and Shane King, state member of parliament for Kurwongbah.
Australia’s ticketing industry is dominated by the big two, Live Nation affiliate Ticketmaster, and TEG-owned Ticketek. Oztix expands as a new player arrives on these shores in AEG-owned ticketer AXS, led by venue management professional and former Gold Cost Suns chief Andrew Travis as CEO of AXS Australia and New Zealand.
As 2023 heads into summer, multiple signs point to a healthy and growing live music business for the rest of the year. In recent weeks, executives from the publicly traded concert promotion and ticketing companies have signaled that surging consumer demand won’t slow down, and there will be enough tours to satiate music fans’ appetite for live events.
Demand has been strong “and is showing no signs of letting up,” said Live Nation CEO Michael Rapino during the company’s May 4 earnings call. Live Nation expects to sell more than 600 million tickets in 2023, up from 550 million in 2022. To date, the concert promoter has sold more than 100 million tickets to Live Nation events, a 20% increase from the prior-year period, and expects to host a record number of fans in 2023.
Vivid Seats, the publicly traded secondary ticketing marketplace, shares Live Nation’s sentiment. “Consumers continued to crave live experiences in the first quarter,” said CEO Stan Chia during a May 9 earnings call, “and we believe this trend will continue for many years.” Vivid Seats does business primarily in the U.S. while German promoter and ticketing provider CTS Eventim focuses on Europe. “Both in Germany and internationally, we are pursuing organic growth and anticipate that our business performance will continue on its successful course,” said CTS Eventim CEO Klaus-Peter Schulenberg in the quarterly results released May 24 that reiterated the positive outlook in its 2022 annual report of “moderately higher earnings” for the live entertainment segment 2023.
The concert business is meeting — and perhaps surpassing — some lofty expectations. In 2022, as the concert business exited the pandemic, the widespread belief was that pent-up demand for in-person experiences would drive the concert business beyond pre-pandemic levels. That turned out to be true. Concert promoter Live Nation posted record revenue of $6.2 billion in the third quarter that was 67% above the same period in 2019. What’s more, the volume of fans returning to concert venues was augmented by an unmatched willingness to absorb higher prices. Frenzied demand — and sky-high prices on the secondary market — for tours by Taylor Swift, Beyonce and Bruce Springsteen have showed A-list artists have yet to find their ceiling on prices.
Concert promoters have posted strong quarterly earnings that fit their narratives. Live Nation’s first-quarter revenue was up 71% to $3.1 billion. CTS Eventim’s online ticket sales increased 58% to 18 million as consolidated revenue improved 163% to 366.2 million euros ($393 million). At Vivid Seats, which also does business in major sports such as baseball and basketball, first quarter revenue grew 23.2% to $161 million and adjusted earnings before interest, taxes, depreciation and amortization doubled to $42.4 million.
Investors absorb past earnings history while figuring out what to expect in the future, and according to JP Morgan analyst David Karnovky they often ask two questions about Live Nation: First, is there enough supply to meet growing, healthy demand? Yes, Live Nation president and CFO Joe Berchtold said at JP Morgan’s Global Technology, Media and Communications conference on Tuesday. That’s because global streaming platforms such as Spotify and social media apps like Instagram and TikTok allow artists to build global followings in ways that weren’t previously possible, he explained. K-pop and other up-and-coming genres of music “that maybe once were regional are now going global,” he said, and artists that used to sell out mid-sized venues are now selling out stadiums. “So, you’re seeing that supply continue to build.”
The second thing investors want to know is how demand will respond during a softer economy. Live Nation closely follows the indicators — such as on-sales show closings — Berchtold said, “but we’re not seeing anything that gives us pause.” Separately, Berchtold noted that Live Nation’s research indicates getting back to concerts are one of fans’ top priorities after the pandemic and will be “one of the last things they’re going to cut back on.”
Vivid Seats CFO Lawrence Fey also addressed the possibility of an economic downturn — a scenario becoming increasingly likely in the U.S. should Congress fail to find a compromise to raise the debt ceiling by early June. “[T]here’s a lot of chatter and concern out there” that demand will weaken “in the not-too-distant future,” said Fey, “but it continues to be the case that we’re seeing very robust demand across our event categories [and] across price points.” Beyond the consistently strong demand, Vivid Seats has “been pleasantly surprised by the supply calendar,” particularly a concert schedule that includes recently announced tours by Drake and Aerosmith, he added, “and [that] gives us optimism.”
Fans buying tickets to upcoming Wu-Tang Clan and De La Soul tours now have easy access to custom messages from the RZA, the GZA and other members of each outfit via a new partnership between Ticketmaster and HiNOTE. The ticketing giant has partnered with the platform, which allows fans to request custom videos from artists […]
SeatGeek executives were scrambling to recover from an unforced error earlier this month when two discount codes leaked on social media granting users $500 discounts on the secondary ticketing marketplace. After about a half-hour of frenzied buying, the ticket resale site was forced to cancel thousands of sales and cover costs incurred by untold numbers of brokers.
The source of those troublesome codes? SeatGeek created the codes for a business conference for Major League Baseball box office managers and ticketing staff, sources tell Billboard — three months after SeatGeek signed a reported $100 million, five-year deal to take over from rival StubHub as the league’s official ticket reseller.
The $500 discount codes — “MLB1” and “MLB2” — were originally given out as prizes for a team building exercise during the event on May 3 at Globe Life Stadium in Arlington, Texas, home to the Texas Rangers. Known to most in the sports ticketing industry as the Baseball Ticketing and Marketing Meetings, the summit is a typically low key affair where baseball ticketing staff come together to network, share ideas and meet with league vendors. SeatGeek representatives were present at the meeting to discuss their new agreement with the league, according to multiple sources. The two discount codes did not include any expiration date or limit on how many times they could be used.
Nine days after the summit, the codes leaked onto the internet and quickly spread across social media. The first instance of the code sharing on Twitter on May 12 at 11:29 p.m. EST appears to have come from an account linked to a sports gambler named Drew Morgan, writing, “I just got 2 tickets to 2 different Steelers games 100% free on SeatGeek. Sounds too good to be true but there was zero catch at all.”
Holy shit I just got 2 tickets to 2 different Steelers games 100% free on Seat Geek. Sounds too good to be true but there was zero catch at all 🤯Use codes MLB1 or MLB2 for a $500 discount on the tickets. I have no incentive at all to promote this. My friend told me about… pic.twitter.com/8G6ELGHPkn— Drew Morgan (@DMProps) May 13, 2023
Three minutes later, an account calling itself “Lord Restock” with 168,000 followers posted the codes, kicking off a frenzy of fans using the codes to buy tickets to sporting events, SZA concerts and more.
Around midnight, SeatGeek staff noticed the frenzied use of the $500 discount code and took the SeatGeek site offline to investigate what was happening. The site remained offline for several hours before the issue with the codes was identified and the codes were deactivated.
A SeatGeek spokesperson declined to comment on specifics about the code leaks, but told Billboard in a statement, “Last week, some fans made purchases on our site using an ineligible promo code that was wrongfully distributed without authorization. Tickets acquired via these purchases are not valid and we are working to resolve each situation accordingly.”
Officials with Major League Baseball did not respond to Billboard’s inquiries about the SeatGeek ticket codes and how they leaked online.
In the days following, SeatGeek staff began contacting ticket sellers on the site, laying out plans to cancel any transactions that used the leaked discount codes, refund any money that was spent in transactions using the codes and claw back any tickets possible before they reached fans.
“At this stage, we have been able to contain the impact to SeatGeek, but that came at the cost of an operational burden that you have all helped us to shoulder,” company co-founder Russ D’Souza wrote in an email to ticket broker Randall Smith, CEO of America’s Top Tix, and obtained by Billboard.
SeatGeek operates as both a primary ticketing site for a number of sports teams, as well as a massive secondary ticketing site where tens of thousands of brokers list tickets for resale for concerts, sporting events and festivals. The company implemented a triage system to respond to the code leak, where sales made for teams that use the SeatGeek ticketing system could easily be canceled and reversed. Sales for tickets that haven’t been delivered yet will also be canceled.
Tickets originally issued by rival companies like Ticketmaster, however, were more difficult to claw back. While Ticketmaster technology does allow resellers to digitally transfer tickets from seller to buyer – a process SeatGeek can automate to occur immediately after a sale on its site is made – it can’t transfer the ticket back to the seller if an error is discovered. Because of this, SeatGeek is now covering any losses incurred by brokers who now must reselling tickets issued by Ticketmaster and other services.
As a result, dozens and maybe hundreds of fans who received Ticketmaster-issued tickets using the SeatGeek discount code are now in possession of tickets that can’t be canceled. Since the code was discovered and taken down, many of these fans have taken to Twitter asking other fans if they think the tickets are still valid.
Brokers on the site are also angry, saying SeatGeek took too long to respond to the crisis and should have to pay the same 100% fine it charges its own sellers when customer service mistakes are made.
“If a broker makes an error and cancels an order, they are penalized. If the exchange that dings you makes an error, they unilaterally effectuate a mutual cancelation without consent of the broker,” one reseller wrote on a forum for brokers. “It is a totally one-sided relationship, and I really hope customers, brokers, or both bring a well-deserved class action against SG.”
SeatGeek is the second largest ticket resale site in the United States and last year raised $238 million in Series E funding. A recently abandoned effort to take the company public valued it at $1.35 billion.
Tickets for Taylor Swift’s Eras Tour are being protected by some of the most advanced ticketing technology ever created, but it’s done little to stop some Swifties from falling victim to fraud.
With what’s likely to be the year’s most in-demand tour has come a wave of online scams that mix high-tech identity theft with low-tech social engineering to target frustrated fans unable to buy tickets during the initial sale in November. Now ticket prices are going for up to 10-times face value on secondary sites and many fans are desperately looking for more affordable options. That’s also leaving them vulnerable to too-good-to-be-true swindlers selling fake tickets. In many cases, the fans don’t even realize they were ripped off until they get to the show.
Nationwide, consumer fraud was up 30% in 2022 over 2021, according to the Federal Trade Commission, costing consumers $8.8 billion. Fake ticket scams fall under what the FTC labels as “imposter scams,” second in total cost only to investor scams according to the FTC, which notes that individuals aged 30-39 are the most likely to be defrauded in 2023 with social media sites listed as the most common place where fraud occurs. The targeting of Taylor Swift fans and offering cheap tickets the seller doesn’t have (and then disappearing on the buyer after they send over the money) is in part due to enormous publicity around the tour and the huge demand for tickets and low supply.
“Con artists will seize any opportunity to rip people off and as soon as the tours for Taylor Swift or artists Beyoncé or The Cure were even announced, scammers trying to figure out ways to capitalize on people’s desperation to get tickets,” says Teresa Murray, a consumer watchdog with the Denver-based Public Interest Research Group. Murray says her group saw an uptick in forged barcodes, fake websites and spoofs on legitimate sights like StubHub and Ticketmaster popping up hoping to profit off the frenzy around the Eras tour.
Fans who have fallen victim to Taylor Swift ticket fraud often say they are lured into the scam through a post on Facebook, listed on regional group pages from seemingly legitimate accounts offering to sell tickets for an upcoming Swift show below the current asking price on secondary ticket markets.
“When you have people who are desperate [to buy tickets] and vulnerable to fraud, they tend to suspend their common sense and make decisions they wouldn’t normally make,” says Murray, adding that this type of fraud is perpetrated by both “people living in their mom’s basement” and sophisticated criminal groups operating in an organized manner.
What victims do not realize is that instead of talking to person living in their city, they are often talking to a hacker who has recently taken over someone’s Facebook account to appear like a real person with ties in the community. After some back and forth, the scammer convinces the victim to send them money though a cash app like Venmo or Zelle in exchange for tickets that either never arrive or are obvious fakes.
This increase in fraud is happening against a backdrop of transformative technology at Ticketmaster, deployed at a large scale for the Eras tour with the potential to drastically reduce and even eliminate most instances of ticket fraud. Whereas it used to be fraudsters could buy a print-at-home ticket and then sell multiple copies of that, Ticketmaster is now employing its Safetix technology for Swift’s tour and others to issue digital tickets that live exclusively within the Ticketmaster app and are impossible to duplicate in this way. Safetix creates an entire digital ecosystem around the life of the ticket, from its original purchase, through resale and up until the ticket is redeemed on the night of the show. The scam Swift fans describe operates completely outside of that ecosystem, without any protections for consumers.
For scammers, demanding payment upfront is a low-tech way to defeat an otherwise sophisticated security system. The only way to curb this type of fraud, Murray says, is to educate fans on how digital tickets work. Much of Ticketmaster’s consumer education efforts have focused on Swift fans who successfully bought tickets and need to know how to load tickets into their accounts, transfer them to friends and redeem the tickets on show night. While this effort to educate fans is important, it does little to inform fans who were unable to buy during the public sale so that they are better equipped to avoid being sold fake tickets when they attempt to buy secondary tickets
Murray recommends only purchasing resale tickets from official sellers with a clearly visible fan guarantee listed on their site, to only use credit cards (not debit cards) and to match up the seats being sold with a seat map of the venue to verify the seats and rows actually exist.
“Often times the con artists don’t bother to check if the seating section, row and seat numbers they claim to hold tickets for actually exist on a seat map,” Murray says. “A little research on your own might help you determine if the tickets being offered actually exist.”
The Cure‘s Robert Smith is not done fighting the good fight on behalf of his band’s fans. The British goth rock legend who is about the launch his Shows of a Lost World North American tour in New Orleans on Wednesday (May 10) posted a series of tweets on Monday (May 8) in which he lashed out at a bill under consideration by the Louisiana legislature (HB 341) that would restrict the resale of tickets between fans.
“THE LOUISIANA LEGISLATURE (HB #341) IS CONSIDERING A RESELLERS-BACKED BILL TO BAN FAN-TO-FAN EXCHANGES (LIKE THE ONE WE ARE USING ON OUR 2023 NORTH AMERICAN TOUR TO TRY AND LIMIT/STOP SCALPING AND BOTS),” Smith said of the bill sponsored by Republican Paula P. Davis that has already passed the GOP-dominated State House which would allow tickets to concerts and sporting events to be legally resold at a profit under specified conditions.
Smith noted that the bill is now headed to the State Senate — which also features a GOP majority — with a hearing scheduled for Wednesday morning. “LOUISIANA LAWMAKERS! PLEASE DON’T PASS THIS BILL! EMPOWER THE ARTISTS, NOT THE SCALPERS AND THE BOTS!,” the singer wrote. “COMMERCIAL LOBBYING CORRUPTS DEMOCRACY X.”
Am abstract of the bill reads: “Proposed law provides for certain definitions with respect to event ticketing. Additionally, proposed law defines ‘nontransferable ticketing’ as prohibiting the resell or exchange of a ticket or limiting the ticket holder to exchange the ticket exclusively through means provided by the ticket issuer. Proposed law provides that a ticket issuer may use a nontransferable ticketing system only if the ticket holder is offered to purchase the same ticket in a transferable form at the initial time of sale.”
Smith’s issues with the proposed bill make sense given his recent broadsides against what he called Ticketmaster’s exorbitant extra fees on tickets for the band’s tour. Earlier this year the bandleader said he’d hoped to keep seat-buying fair and simple for fans by opting out of TM’s dynamic pricing model while shielding them against scalpers with non-transferable tickets. But when the sale opened mid-March, disappointed customers found that TM had added sky-high fees to tickets that sometimes totaled more than the face-value price of the original tickets.
In a series of follow-up tweets, Smith revealed that approximately 7,000 tickets across more than 2,000 orders had been canceled in early April, with the bandleader claiming those tickets were acquired with fake accounts and/or listed on secondary resale sites.
See Smith’s tweets below.
THE LOUISIANA LEGISLATURE (HB #341) IS CONSIDERING A RESELLERS-BACKED BILL TO BAN FAN-TO-FAN EXCHANGES (LIKE THE ONE WE ARE USING ON OUR 2023 NORTH AMERICAN TOUR TO TRY AND LIMIT/STOP SCALPING AND BOTS). THE BILL HAS ALREADY PASSED THE HOUSE…— ROBERT SMITH (@RobertSmith) May 9, 2023
…AND IS UP FOR CONSIDERATION IN THE STATE SENATE. THERE IS A HEARING THIS WEDNESDAY MORNING… LOUISIANA LAWMAKERS! PLEASE DON’T PASS THIS BILL! EMPOWER THE ARTISTS, NOT THE SCALPERS AND THE BOTS! #ShowsOfALostWorld2023— ROBERT SMITH (@RobertSmith) May 9, 2023
COMMERCIAL LOBBYING CORRUPTS DEMOCRACY X— ROBERT SMITH (@RobertSmith) May 9, 2023
Sens. Amy Klobuchar and Richard Blumenthal’s new legislation aims to take on Ticketmaster by clamping down on the use of long-term contracts to lock up the exclusive ticketing rights of U.S. venues and festivals. But it could backfire in a way that would negatively affect venues and fans.
Titled the Unlocking Ticketing Markets Act, the legislation — introduced on the same day as a second bill from Sens. Maria Cantwell (D-Wash.) and Ted Cruz (R-Texas) that would ban hidden ticket fees — is a clear attempt to break Ticketmaster’s grip on the ticketing industry, although it never actually mentions the Live Nation-owned company by name. (A press release announcing the Unlocking Ticket Markets Act says today’s concert marketplace is dominated “by one company” with a “70-80 percent market share” thanks in part to the long-term contracts its clients sign for its services.) But while Klobuchar and Blumental believe shortening ticketing contracts will promote competition, the proposal doesn’t seem to consider the benefits these contracts offer the venue clients.
Ever since Ticketmaster dethroned Ticketron as the top ticket seller in the 1980s, the company has built its dominance by offering large upfront cash payments in exchange for exclusive deals. This practice has become commonplace from ticketing companies in live entertainment, and venues and sports teams have come to rely on these advances — which can equal hundreds of thousands of dollars for smaller venues and millions of dollars for arenas and stadiums, increasing in value based on the length of the term — that are paid off over the term of the deal through fees added to the face value of each ticket.
This is a bargaining tool the ticketing companies use to acquire more venue customers, but within that, it’s at the venues’ discretion what kind of deal to take, passing the cost of that loan onto their customers as ticketing fees. If venues haven’t repaid the advance at the end of the contract term, they typically have two options: cut a check to the ticketing company to cover the difference or re-up their deal and borrow more money.
Klobuchar and Blumenthal’s bill would essentially shorten the length of the exclusive ticketing contracts by ordering the Federal Trade Commission to “prevent the use of excessively long multi-year exclusive contracts,” according to a press release announcing the proposed legislation. (The text of the Unlocking Ticketing Markets Act is not public, so it’s not clear how “excessively long” is defined, though average ticketing contracts are about five to six years.) If the FTC opted to limit ticketing to half of the average terms, Ticketmaster’s competitors would have twice as many opportunities to bid for those contracts the company holds.
Shorter contracts would either mean less money for venues, or greater risk that they would fail to repay the advances — in which case venues would either need to repay the remaining balance or negotiate that debt into a contract renewal. For example, a temporary four-month downturn in business is going to have a greater impact on a two-year, $2 million loan than it would on a four-year, $4 million loan. To protect themselves, ticketing companies would likely increase the fees added to tickets to recoup faster, thereby reducing the heightened risk of default — likely meaning higher costs to consumers.
A bill focused on contract length also fails to address long-standing complaints that venues often work with Ticketmaster because of a perception that it means parent company Live Nation will bring more events to their building. This sort of business practice is prohibited under the consent decree that has governed Live Nation and Ticketmaster’s operations since merging in 2010, but that hasn’t stopped accusations of anticompetitive behavior. While Live Nation has long denied this charge, during a January Senate Judiciary hearing probing Ticketmaster’s botched sale for Taylor Swift’s Eras Tour, Sens. Klobuchar and Blumenthal indicated they believed that Ticketmaster’s relationship with Live Nation was the main reason Ticketmaster held a such a large market share of the ticketing business. Term lengths of the company’s contracts, however, were rarely mentioned.
In response to the introduction of the Unlocking Ticketing Markets Act, a Ticketmaster spokesperson told Billboard, “The ticketing industry is more competitive than ever. Ticketmaster wins business because it offers the best product available for venues, and the length of contracts is generally decided by venues and the guaranteed payments they want to help support their expenses. We do not expect any of the proposed changes to have a material impact on our business as we historically add clients in competitive marketplaces.”
Changing the terms of those loans, as Klobuchar and Blumenthal seek to do by limiting exclusive ticketing deals, could either cause venues to earn less money on the ticketing deals or increase the fees they charge consumers to repay those loans — making ticket prices even more expensive in a climate where most Americans already feel they’re paying too much.
Two new bills introduced to the Senate Wednesday aim to clean up the ticketing industry and address long-standing criticisms about Ticketmaster’s dominance over the primary ticketing market.
The TICKET ACT, introduced by Sens. Maria Cantwell (D-Wash.) and Ted Cruz (R-Texas) — chair and ranking member of Chair of the Senate Committee on Commerce, Science and Transportation, respectively — would ban hidden ticket fees, requiring vendors to display the total price of a ticket up front. These fees can sometimes increase the purchase price by as much as 60% or higher. For example, some tickets in the upper seating section for Luke Combs‘ current stadium tour being sold by Ticketmaster are marked up more than 100% when fees and taxes are added to the face value.
The bill would also attempt to reign in speculative ticket sales, a heavily criticized sales technique used by ticket scalpers to maximize profits. Speculative ticket selling is the practice of selling a ticket one does not own, often at the height of the market, and then waiting until the price drops to procure and deliver the ticket to the consumer. The TICKET ACT would require scalpers to display in a “clear and conspicuous manner” that the ticket seller does not actually possess the ticket at the time the ticket is listed for sale.
Recent ticketing legislation proposals by both Live Nation and the National Independent Talent Organization have called for a ban of speculative ticketing – with several prominent music industry executives comparing the practice to fraud.
The other bill, the Unlocking Ticketing Markets Act, was presented by longtime Ticketmaster critics Sens. Amy Klobuchar (D-Minn.) and Richard Blumenthal (D-Conn.), seeking to limit the use and scope of exclusive multi-year ticketing contracts in live entertainment. The legislation is aimed at Ticketmaster, which “by some estimates has locked up 70 to 80 percent market share and has used its dominance to pressure venues to agree to ticketing contracts that last up to ten years, insulating it from competition,” explains a press release from Klobuchar’s office announcing the legislation.
It follows a January Senate Judiciary Committee hearing probing the cause of the Ticketmaster Taylor Swift crash. During the hearing, Ticketmaster was regular criticized by the committee for the company’s dominate market share of the U.S. ticketing industry, with several senators accusing the company of acting like a monopoly.
The Unlocking Ticketing Markets Act would empower “the Federal Trade Commission to prevent the use of excessively long multi-year exclusive contracts that lock out competitors, decrease incentives to innovate new services, and increase costs for fans.”
The text of the Unlocking Ticketing Markets Acts has not yet been released to the public and it’s unclear how the bill would define excessively long contracts. In a press release announcing the legislation, Klobuchar’s office noted that some exclusive ticketing contracts last as long as ten years, but the average contract term in sports and live entertainment is typically five to seven years, according to multiple sources, including the often-cited Ticketmaster vs. Tickets.com lawsuit from 2003.
The return of two highly popular dance artists has created new headaches for promoters dealing with increased public outcry over ticket scalping. Skrillex’s first show in nine years at the iconic Red Rocks Amphitheatre in Morrison, Colorado, and Pretty Lights’ comeback tour after a five-year absence have created supply and demand issues not often seen in the amphitheater and club space. That’s meant new challenges with how to deal with resellers buying tickets en masse and posting them online for profit.
Earlier this week, AEG Presents announced plans to reclaim tickets purchased by scalpers for a sold-out April 29 show by Skrillex at Red Rocks and resell them to fans through the Fair AXS ticketing platform, AEG’s own fan verification. Fair AXS requires fans to register in advance for high demand tickets, and like Ticketmaster’s Verified Fan platform, is designed to weed out scalpers.
The company is now weighing whether a similar plan to claw back tickets for the upcoming, sold-out Pretty Lights tour that kicks off Aug. 6 at the Mission Ballroom in Denver and sell those to fans through Fair AXS.
With the Skrillex concert, says AEG Presents co-president and senior talent buyer Don Strausberg, when the company scraped the sales data, it found instances of buyers who bought multiple tickets, exceeding the four-ticket limit on purchases and violated the terms of service for AEG-owned ticketing system AXS tickets. Those ticket purchases were then canceled, refunded to the originally buyer and put back on sale through the Fair AXS platform, a registration-based identity-verification system that helps concert promoters determine the likelihood that a ticket purchaser is a legitimate fan and not a ticket broker. (This verification system was recently utilized by Zach Bryan for his 2023 tour and requires fans to register in advance and provide their credit card information.) Strausberg says AEG is now considering whether to do the same for the Peaking Lights tour.
Strausberg didn’t identify how many Skrillex tickets were pulled back and sold through Fair AXS, but noted that demand for the April 29 show far exceeded supply at the world-famous 9,545-capacity venue.
“It’s time consuming,” to comb through all of the sales, and requires additional steps by both AEG and fans to register in advance for Fair AXS and to verify the accounts, Strausberg says, “but lately more people are asking for this.” Trying to identify individuals who violated AXS’s terms or service is “something we do without fail on nearly every large concert” says Strausberg, although the scale of unauthorized activity happening with the Skrillex show was larger than normal.
Scalping exists at every level of the concert business, but it’s much rarer to see high volume ticket scalping at smaller capacity venues like those on the Pretty Lights tour, where the artist is playing 3,500-size rooms. AXS ticketed 18 of the 24 shows on the Pretty Lights tour, totaling about 60,000 tickets total.
Lately, ticketing companies like Ticketmaster and AXS have become more effective at reducing the number of tickets that end up on the secondary market. That’s pushed some brokers into smaller capacity events, says a secondary market analyst who spoke on the condition of anonymity. “There’s much less opportunity at the club and theater level,” they add, where the majority of shows don’t sell completely sell out.
The Cure‘s Robert Smith continues to fight back against high concert ticket prices. After weeks of battling to knock out or knock down what he called Ticketmaster’s exorbitant extra fees for the band’s upcoming North American tour, Smith was at it again over the weekend.
Smith revealed that “approx. 7K tickets across approx 2200 orders have been cancelled.” The singer claimed those tickets were acquired with fake accounts and/or listed on secondary resale sites. “TM have identified specific locations from secondary postings,” he said. He then asked fans who think their tickets may have been wrongly cancelled to reach out to TM fan support (@TMFanSupport).
The Cure leader also had another notion about the ongoing imbroglio over ticket fees and the secondary market, writing, “A WEEKEND THOUGHT… THIS ONGOING TM ‘CONVERSATION’ IS NOT TAKING PLACE IN A VACUUM… THE SYSTEM THAT VALUES PROFIT OVER PEOPLE IS REALLY WHAT NEEDS TO BE CHANGED…”
To date, spokespeople for Ticketmaster have not returned Billboard‘s request for comment on Smith’s ongoing battle against fees and the secondary market.
In the lead-up to the veteran group’s upcoming The Lost World North American tour, The Cure had hoped to keep seat-buying fair and simple for their fans by opting out of dynamic pricing and shielding against scalpers with non-transferable tickets. But when the sale opened mid-March, customers were disappointed to find that the Ticketmaster had tacked on sky-high fees to tickets that totaled more than the price of the actual tickets themselves.
At the time, Smith went on a similarly all-caps Twitter rant, writing that he was “AS SICKENED AS YOU ALL ARE BY TODAY’S TICKETMASTER ‘FEES’ DEBACLE” before promising to investigate what went wrong. Soon after, he took to social media again to announce that Ticketmaster would be offering refunds and lower fees.
Last week Smith warned fans of a scam in which scalpers offered to sell account login details to get around TM transfer limitations. ANY/ALL TICKETS OBTAINED IN THIS WAY WILL BE CANCELED, AND ORIGINAL FEES PAID ON THOSE TICKETS WILL NOT BE REFUNDED,” he wrote, adding that the fees from those tickets will be donated to human rights organization Amnesty International.
The Lost World tour is slated to kick off on May 10 at New Orleans’ Smoothie King Center and run through a July 1 gig at Miami’s Miami-Dade Arena.
See Smith’s latest tweets below.
‘IHBT’ #? “Approx 7k tickets across approx 2200 orders have been cancelled. These are tickets acquired with fake accounts / listed on secondary resale sites. TM have identified specific locations from secondary postings” #ShowsOfALostWorld2023— ROBERT SMITH (@RobertSmith) March 31, 2023
A WEEKEND THOUGHT… THIS ONGOING TM ‘CONVERSATION’ IS NOT TAKING PLACE IN A VACUUM… THE SYSTEM THAT VALUES PROFIT OVER PEOPLE IS REALLY WHAT NEEDS TO BE CHANGED… X— ROBERT SMITH (@RobertSmith) March 31, 2023