TIALEE

Global C-pop sensation Tia Lee 李毓芬 (Lee Yu Fen) is in the midst of a prolific return to the public eye. The C-pop star’s new song, “Goodbye Princess” is collecting fans worldwide. The music video for “Goodbye Princess,” premiered exclusively viaYouTube on Dec 9th 2022, and has received over 2.3 million views within 12 hours of its premiere. As of now, “Goodbye Princess” has garnered overwhelming combined 33 million views on YouTube and Weibo, the music video marks Tia’s comeback as a global solo artist and her bold resurgence as she rises above and conquers her past challenges.

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In a recent interview with Vogue Hong Kong, Tia explained how she had to overcome many challenges in her career. These challenges have had a lasting impact on Tia’s outlook, and she is determined to help other women to overcome similar struggles. Tia launched the #EmpowerHer global campaign to inspire young women around the world.

Tia partnered with four incredible charities, on a shared mission to empower women. Women in Music (USA), Beats by Girlz (Europe, Africa, Americas), Teen’s Key (Hong Kong) and Daughters Of Tomorrow (Singapore) are the initial partners, and more may be announced.

Fans can help these causes by watching the “Goodbye Princess” music video onYouTube. Each view raises money for Tia’s #EmpowerHer partner charities. 

Outside of music and philanthropy, Tia is very interested in high-couture fashion. She is known to be at the forefront of Asia’s elite music, fashion and entertainment circles, but her elegance and style are starting to be recognized by mainstream publications.

Tia believes in the transformative power of fashion and style. She has used style to unleash her own confidence and knows that style – at any budget, not just high fashion – can empower women to feel confident in themselves to break down barriers.

Tia Lee (Lee Yu Fen) is a global c-pop singer, actress, and fashion icon. Over the years and also very recently, Tia Lee has graced the covers of global fashion, beauty, and lifestyle magazines like Vogue, Rollacoaster Magazine, and Elle.

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The highly-anticipated music video for Tia Lee’s new song “Goodbye Princess” was released exclusively on YouTube and Weibo.

“Goodbye Princess” is an official farewell note written by Tia Lee to her old self, as she says goodbye to the past and reinvents herself to explore a new world. Themed around female empowerment, the song aims to encourage all women to build a more promising future for themselves.

This is the first Chinese song produced by Grammy Award-winning producer, Swizz Beatz, who has created hits for music legends including Beyonce, Justin Bieber, Jay-Z, and many others.

The music video for the song was produced by Actual Objects, an experimental multi-disciplinary studio based in Los Angeles that has worked on projects for international brands and artists such as Nike and Travis Scott. The video depicts Tia’s metamorphosis from a sheltered highly scrutinized icon into a brave persona, ready to take on the world.

Speaking about the hyperreal version of herself in the music video, Tia said, “the “me” in the video lives a life of luxury in a futuristic castle that is well-sheltered and protected, but this is not what the real me wants. This is why we have chosen a digital, virtual me in the video; she walks my journey to date, and she represents my farewell to the past as I embrace what the future holds.”

Before the official launch of the video, Tia’s “Goodbye Princess” pre-release campaign combining animation, music, and fashion videography set a new unprecedented c-pop pre-release record of more than 100 million views within a month.

Over the last month, Tia has released a stunning six-part animation series via her social media platforms. It was directed by acclaimed animation director Sunny Tang. The shorts explore Tia’s journey through the entertainment industry and the challenges that women face.

These shorts were further complemented by an exquisite collection of motion imagery and fashion videography, capturing Tia juxtaposed against iconic scenes from the animation series and conveying Tia’s resolve to break free from her past. The collection of stills and moving images was brought to life by the award-winning duo of creative director Tony C. Miller and producer Kate Wynborne, who lent their talent to pulling off an impeccable pre-release visual campaign.

Each episode showcases her passion for female empowerment and features imagery inspired by the adversity she’s faced on her journey through the entertainment industry. The underlying message of Tia’s new song “Goodbye Princess” is for women to unapologetically be themselves.

Check out Tia Lee’s new song “Goodbye Princess ”, and the record-breaking C-POP animation and motion imagery pre-release campaign on Tia Lee’s official social channels:IG,FB,YouTube.