The Neal Agency
Nashville-based booking outfit The Neal Agency, known for a roster that includes artists Morgan Wallen and Bailey Zimmerman, has launched a music publishing division, Billboard can reveal.
The Neal Agency’s head of business development, Ryan Beuschel, will spearhead the new division. Beuschel joined The Neal Agency earlier this year following stints at Warner Chappell Nashville (as vp of A&R/strategy and ASCAP.
The new division’s first signing is singer-songwriter Palmer Anthony via a co-publishing venture with Warner Chappell Music (WCM). Anthony previously signed with The Neal Agency for booking.
“The ultimate goal for the company is to be truly a place to develop artists,” Neal tells Billboard. “Obviously, a big part of that is on the road, but [also] being able to have a hand in the creative process. … As the music industry continues to evolve, we have the opportunity to help create and build artists from the ground up.”
Beuschel says, “I think Palmer is a great example of being the first person that we did this with because he was signing to the agency, and then shopping around and looking into publishing deals. At one point, he mentioned, ‘It would be amazing if we could work together,’ and we knew each other before he signed with The Neal Agency. He had been touring in Texas and was writing some really compelling stuff alone and with co-writers. I felt like it was a great opportunity for The Neal Agency to have creative direction and touring strategy inside the same building, communicating with each other back and forth to push his career as far and as fast as we can.”
“Working with Ryan, with his background at ASCAP and Warner Chappell, this partnership makes a lot of sense,” adds Warner Chappell Music Nashville president/CEO Ben Vaughn. “I met Palmer because of [Beuschel and Neal] and it’s been really cool to watch Palmer starting to network through the town and co-writing. It’s great to build this new thing out with them.”
Anthony grew up primarily in northern California and went on to play baseball at the University of California, Santa Barbara, before pursuing songwriting. After graduation, he moved to Fort Worth, Texas, and immersed himself in the Texas music scene, opening for artists including Riley Green, Chase Rice and Randall King.
The Neal Agency agent Haley Teske was responsible for bringing Anthony’s talent to the attention of the company in the first place, leading to his initial signing for booking.
“I saw him at [Nashville music event] Whiskey Jam and I could tell he was a hard worker, and [I] just kept in touch until the time was right,” says Teske.
“I’ll say it was a best-case scenario for me, too,” Anthony says, “because Haley was a supporter very early in the whole scene and the fact that all these pieces kind of fell into place, with Ryan at The Neal Agency and Ben at Warner Chappell. It was a perfect scenario for me to keep it kind of in-house for publishing and booking.”
Neal launched The Neal Agency in 2022, following his departure from WME. The company’s initial roster included Wallen, ERNEST, Riley Green, HARDY, Seaforth, John Morgan, Chase Rice. and Ashland Craft. It has since grown to include Zimmerman, CCM/country artist Anne Wilson, Ella Langley and lifestyle brands Stevenson Ranch and Whiskey Jam.
Neal says passion — not an allegiance to a certain genre — will continue to drive new signings.
“Me, personally, I listen to a lot of alt-rock. I grew up on Southern hip-hop, Project Pat,” he says, noting that the agency also works with rapper mike for booking. “So we’ve grown to understand that, having to forge relationships with promoters and festivals that we didn’t before, is that there are no barriers for us as a company. It’s about passion, not genre, for myself and all of our agents and staff.”
Ryan Beuschel joined The Neal Agency as head of business development, where he’ll assist in artist development across a TNA roster that includes Morgan Wallen, HARDY and Anne Wilson. The Michigan native is fresh off a nine-year tour of Warner Chappell Music, where he rose to vp of A&R and is credited with signing recently crowned Billboard Country Power Players rookie of the year Bailey Zimmerman (a TNA client). Beuschel got his start interning at Universal Music Publishing Group and later held roles at UMG and ASCAP. “Ryan has been a close friend of mine for many years,” said agency founder and co-head Austin Neal. “He carries the same entrepreneurial spirit and artist first mentality that aligns with the core values of our company.” Reach Beuschel at Ryan@TheNealAgency. net.
Sony Music’s distribution and indie artist services company AWAL hired Vijay Basrur to captain its expansion into the opportunity-rich India and South Asia markets. This new chapter for AWAL follows the acquisition of Basrur’s homegrown digital distribution service, OKListen, which works with 4,000-plus artists across India. Based in Mumbai and supported by Sony Music India, the Basrur-led AWAL division will help indie-centric artists with their marketing, creative, synchs, radio promotion and, of course, distribution needs. He’ll report to AWAL CEO Lonny Olinick and Sony Music India managing director Vinit Thakkar. “The independent music community across the region is full of potential,” said Olinick.
Linda Bloss-Baum will depart SoundExchange, where she is senior vp of government relations and public policy, to join the Kogod School of Business at American University as a full-time faculty member. The Washington D.C.-based Bloss-Baum started at SoundExchange in 2021 after holding roles at Warner Music Group, Universal Music Group and Time Warner Inc. At the Kogod School of Business, where she has been an adjunct professor for a decade, she’ll serve as assistant program director in the business and entertainment program and teach two undergraduate courses. Bloss-Baum officially starts her new job on Aug. 15.
Ticketing and events marketplace Tixr continues a hiring spree with the appointment of Irene Hedges to chief strategy officer. Hedges, most recently Warner Bros.’ svp of corporate business development and strategy, will spend her time at Tixr launching new business verticals and expanding the company internationally, among other duties. Other recent appointments at Tixr include Matt Baca to vp of finance, Acacia Diaz to vp of marketing and Nate Liberman to vp of sports. But wait there’s more: industry veteran Sara Mertz was promoted to vp of music partnerships – venues.
ICYMI: Rihanna stepped down as Savage X Fenty boss … Patrick Moore was appointed CEO at Opry Entertainment Group … Jarred Arfa was named evp/head of global music at the newly launched Independent Artist Group … SoundCloud promoted Tracy Chan to chief content officer … Runner Music hired Amanda Hill as co-chief creative officer … German music rights body GEMA announced Dr. Tobias Holzmüller will take over as CEO starting in October … and UMG Nashville named Charlene Bryant as svp of business development and strategy.
Lauren Lieu was promoted to senior director of creative at Play It Again Music Group, the full-service music company founded by singer-songwriter Dallas Davidson. In her new role, Lieu will serve as head of PIA’s publishing arm, which has a roster including Davidson, Lee Brice, Lewis Brice, Tyler Farr and Dylan Marlowe, among others. “Lauren Lieu is a warrior,” remarked Davidson. Prior to joining PIA in 2021 as director of creative, she served as creative manager at ole Music Publishing. Reach Lieu at Lauren@piamusic.com.
PR firm Shore Fire Media promoted Alena Joyiens to senior account executive. The Brooklyn-based publicist joined Shore Fire in 2019 as a junior account executive and since then was upped to account executive, leading campaigns for Kesha, Bonnie Raitt, ODESZA, Debbie Gibson and other clients. Her remit has also included several book campaigns, including for Decoding ‘Despacito’: An Oral History of Latin Music by Leila Cobo, the chief content officer for Latin music at Billboard. Joyiens can be reached at ajoyiens@shorefire.com.
Speaking of, Erica Goldish has left Shore Fire for a new opportunity at brand strategy & communications firm FYI Brand Group, where her client roster includes 21 Savage, Cardi B, DJ Khaled, Doja Cat, Metro Boomin’, Travis Scott, Wizkid and many more. Goldish joined Shore Fire in 2021 as a junior account executive and dropped the junior a year later.
Nashville Bites: Charly Salvatore’s marketing/management firm underscore works added two new employees: artist manager/director of marketing Jamie Ernst and associate manager Jordin Wentworth. Ernst is a former Average Joes day-to-day manager who brings Sister Hazel to the underscore client list. Wentworth was recently a ClearBox Rights project manager … Shore Fire Media promoted Nashville-based Olivia Del Valle to senior account executive from account executive … Mason Stanfield joined KATC Colorado Springs, Colo., as PD/morning host. He arrives after working the morning shift at KRMD Shreveport, La. … KUZZ Bakersfield, Calif., morning team Cliff Dumas and Tanya Brakebill announced their retirement from radio following their June 23 shift. –Tom Roland
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