The Eras Tour
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Taylor Swift is making a caveat to her previous rule about the surprise songs portion of her Eras Tour concerts.
The 33-year-old pop superstar announced to concert-goers in Tampa, Fla., on Friday (April 14) that she will now allow herself to perform certain songs as many times as she likes during the mini acoustic set of her upcoming stadium shows.
“Basically when I started the tour, I was like, ‘In the acoustic section, I am never repeating a song. I’m never doing songs more than once.’ But now I’m like, ‘There are so many songs I want to do more than once,’” Swift said in a fan-captured clip from Tampa’s Raymond James Stadium.
She added, “So, I’m making a little caveat to the rule, which is that if [a song] is on Midnights, I can do it however many times I want, because Midnights is the most accurate picture of my life to date.”
During the surprise songs segment of her Tampa concert on Friday, Swift delivered the live debuts of the Midnights (3am Edition) track “The Great War,” alongside frequent collaborator Aaron Dessner, and the Midnights song “You’re on Your Own, Kid.” The songs peaked at No. 26 and No. 8, respectively, on the Billboard Hot 100 in November 2022.
Swift first revealed her intentions for the acoustic section of her long-awaited live show at the March 17 launch of her Eras Tour in Glendale, Ariz.
“The plan, the goal, would be to play different songs every single night and never repeat one. Right? So that when you heard one on this tour, you would know it’s the only time that I was going to play it in the acoustic set, unless — caveat — unless I mess it up so badly,” the star said with a small laugh, “that I have to do it over again in some other city. Send your best wishes towards me that I don’t do that.”
See the full list of surprise songs Swift has performed so far on her Eras Tour here.
Taylor Swift made yet another generous donation to a Florida food bank on Thursday (April 13) ahead of bringing The Eras Tour to Tampa.
In an Instagram post on Thursday, Feeding Tampa Bay announced that the “Anti-Hero” singer had made a significant contribution. “Thank you @taylorswift for being a HERO and supporting Feeding Tampa Bay’s mission to end hunger by 2025!” the nonprofit organization wrote in a caption beneath a close-up of Swift’s multi-colored tour poster. “Your generosity will place over 125,000 meals on tables!”
Swifties praised their queen for the private act of kindness in the comments section, with one writing, “Incredible human. Very humble and generous. Loves her fans and cities she goes to.” Another declared Swift “The people’s Princess.” A third Swiftie laughingly commented, “AND SHES THE MAYOR YALL,” citing Tampa Mayor Jane Castor bestowing the singer with the title of honorary mayor during her visit and giving her a key to the city.
The donations continue Swift’s recent giving streak, which started with similar gifts at food banks in both Arizona and Las Vegas along the tour route late last month.
Though Taylor is gearing up for three consecutive shows at Tampa’s Raymond James Stadium, the Hillsborough County superintendent tried to use the singer’s own songs to craft a public letter warning students not to miss school to attend the “AMAZING” three-hour spectacle.
The Tampa shows will also be the first time Tay hits the stage following the news that she and Joe Alwyn had officially broken up after more than six years together.
Check out Feeding Tampa Bay’s grateful shout-out to Swift for her donation below.
Taylor Swift‘s The Eras tour is taking over Raymond James Stadium in Tampa, Fla., on Thursday night (April 13), which happens to be a school night. That’s why Hillsborough County Superintendent Addison Davis sent out a letter of caution to students, in a language only Swifties can understand.
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The letter, which let students know that an absence to attend the concert will not be excused, was filled with references to various Swift songs. “I understand I am the ‘Anti-Hero’ here, and ‘Call It What You Want,’ but ‘You’re on Your Own Kid’ if you think being a Swiftie is a good excuse for missing important instruction,” the note posted to Reddit reads. “You know ‘All Too Well’ you ‘Should’ve Said No’ to attending a Thursday night concert. Especially one from an artist who is known for putting on a three-hour AMAZING show.”
Read the full letter here.
Davis had a similar idea to a Texas legal-service provider named Karen Vladeck, who wrote her own pun-filled letter for exactly what the superintendent was dreading: asking that her first-grader be excused from school to attend The Eras tour. According to Vladeck, the teacher simply responded in all caps, “THIS MADE MY ENTIRE DAY.”
Swift is currently a month into her Eras Tour shows, which she kicked off in Glendale, Arizona. Following sets in Las Vegas and Arlington, the “Anti-Hero” musician is headlining three shows in Tampa on April 13, 14 and 15.
In Swifties’ defense, they have none for never leaving well enough alone — but it would’ve been fun, if he would’ve been the one. Fans are convinced that Taylor Swift hinted at her breakup from Joe Alwyn nearly two weeks before reports hit Saturday (April 8) when she substituted one Folklore song for another in her Eras Tour setlist, replacing “Invisible String” with “The 1.”
The switch happened at her March 31 concert in Arlington, Texas, at the midway point in her three-hour set. In switching gears from her Red era to Folklore, the pop star typically sings “Invisible String,” a folksy love song that is believed to give details of her six-year romance with Alwyn.
This time, though, instead of the track about being destined by fate for an eternity of togetherness, she sang “The 1,” which has pretty much the exact opposite message. “If you wanted me, you really should’ve showed,” Swift sings on Folklore‘s lead track. “It would’ve been fun, if you would’ve been the one.”
“You think you can just scroll and know the setlist,” she teased the crowd at the time in fan captured video. “Let it be said about the Eras Tour, we’re tricksy. We have got healthy setlist hijinks.”
At the time, that’s all it seemed to be: setlist hijinks. But flash forward to Saturday, when various publications reported the internet-shattering news that the “Anti-Hero” singer had split from Alwyn — who assisted in writing songs on Folklore and Evermore –and the song switch started to take on a lot more meaning for some fans. (Billboard reached out to both Swift’s and Alwyn’s reps for comment when news of their split broke, but have not heard back.)
“Hold on cause taylor switched from invisible string (a song about hopeful love) to the 1 (a song about past love) on the set list…,” tweeted one Swiftie after finding out about the breakup.
“i knew it as soon as she replaced invisible string with the 1,” wrote another, unsurprised by the breakup news.
Swift and the Favourite actor first started dating in 2016, and mostly kept a low profile. During their six years together, they rarely made public outings. They did, however, speak lovingly about each other in occasional interviews, and the 12-time Grammy winner opened up about falling in love with Alwyn in her Netflix documentary, Miss Americana.
See fans’ tweets about the “Invisible String” to “The 1” theory below:
hold on cause taylor switched from invisible string (a song about hopeful love) to the 1 (a song about past love) on the set list… pic.twitter.com/NPm4kMgIJs— c 💌 (@celestialswiftt) April 9, 2023
just got the swiftea. swifties are saying toe broke up bc he hasn’t been at any of the shows and taylor switched invisible string to the 1.— snotty eras tissue (@taylorsbedpost1) April 3, 2023
people saying “is this why she played the 1 instead of invisible string” and that is going to take a huge toll on my mental health pic.twitter.com/UVKGsv4YFj— yasmin (taylors version) (@misamericana) April 9, 2023
it’s throwing a wrench in my heart thinking about invisible string suddenly being replaced by the 1 on the setlist— monica (@sourvinyl) April 8, 2023
Taylor Swift has a lot of tricks up her sleeve, but fans just figured out one of them. Since the Eras Tour kicked off a few weeks ago, Swifties have been wondering how the pop star travels from backstage to the spotlight without being seen before each show — and now, a fan video has seems to have cracked the case.
One concertgoer in attendance at the trio of Eras Tour shows in Arlington, Texas, over the weekend captured the “Anti-Hero” singer’s undercover entrance in a Monday (April 3) TikTok that shows Swift apparently hiding in a fake cleaning cart filled with mops as two crew members roll her inconspicuously to her starting spot underneath the stage. At the end of the video, a door on the side of the cart opens and Swift — unmistakable in her sparkly outfit and long blonde hair — appears to stride out.
“Not Taylor Swift popping out of the janitor cart,” the fan captioned the video.
Billboard has reached out to Swift’s rep for comment.
Fans have long suspected that the cart was actually carrying the night’s headliner instead of cleaning supplies, but now, they actually have proof. The fake-out is similar to a tactic believed to be used by Harry Styles for his Love On Tour shows, in which he appears to hide in a large equipment box rolled out right before his performance begins, with him magically appearing from underneath the stage.
The “Lavender Haze” musician just finished up her third weekend of Eras Tour shows, which kicked off in March in Glendale, Ariz., and was followed by sets in Las Vegas and Arlington. She’ll take this weekend off before returning with a trio of shows in Tampa on April 13, 14 and 15 at Raymond James Stadium.
See the video of Taylor Swift popping out of her faux janitor cart below:
Taylor Swift‘s website posted a statement Monday (April 3) about how fans can best take care of their Eras Tour merch after some fans complained online of the products fading after one wash.
“Due to the particular ink curing process used on certain Tour Collection products, after washing your merchandise you may see a faint fade on the product print,” reads a statement on the singer’s official website. “This slight fade is related to the product’s distressed, vintage look. Please also note it is important to follow product care instructions as listed on the product label when washing and drying your items, to best protect and maintain the product’s look and feel.”
The team then directed customers to contact the Universal Music store if they noticed “any dramatic loss of pigment or ink bleeding” on their purchases and offered replacement product if necessary, courtesy of the site’s official exchange policy.
Several Swifties have taken to social media and Reddit in particular to complain about their Eras Tour merch fading severely after being washed to the point that Taylor’s face was, in some cases, beyond recognition. “i just sent an email to taylor’s merch team about the whole thing,” one frustrated user wrote on Reddit. “i mentioned the poor quality, disappointment that all the excitement and waiting for merch is now ruined by the fading quality after one simple wash, etc.”
Meanwhile, Swift’s Eras Tour continued over the weekend with a trio of sold-out shows at AT&T Stadium in Arlington, Texas. During the three shows, the singer performed secret songs including “Sad Beautiful Tragic,” “Ours,” “Death by a Thousand Cuts,” “Clean,” “Jump Then Fall” and “The Lucky One.”
It’s no secret that Taylor Swift is the queen of Easter eggs. Since the early days of her career, the superstar has regularly planted clues, hints and callbacks in her music videos, live appearances, interviews and even the liner notes in her albums.
“I love to communicate through Easter eggs,” Swift said in a 2019 interview with Entertainment Weekly to help kick off her Lover era. “I think the best messages are cryptic ones. … You know, when you plan something that far in advance, you’re kind of just flexing on planning. That’s what an Easter egg really does.”
So it should come as no surprise to Swifties that The Eras Tour is no exception to their queen’s masterminded penchant for hyper-specific planning and eye for gorgeous, perfectly plotted detail — all the way down to the colors painted on her nails during tour rehearsals.
As the U.S. leg of the wildly anticipated tour kicked off, fans at the first two shows in Glendale, Ariz. — and later across the internet, thanks to #SwiftTok — paid keen attention to each of the singer’s choices on stage. From her costumes to her choreography, and even the songs she included (or didn’t) on the setlist, nearly every detail elicited wild analysis and speculation for what it all could mean.
Below, Billboard rounds up an ongoing list of Easter eggs spotted by fans as The Eras Tour makes its way across America. Read on to discover what hidden messages and surprises many a Swiftie surmises the star could be sending from the stage.
The ‘Red (Taylor’s Version)’ T-Shirt
During the part of setlist where Taylor revisits her Red era, she dons a T-shirt similar to the one she wears in the music video for 2012’s “22.” In the visual, the shirt spells out “Not a lot going on at the moment,” which would go on to become a famously surefire sign to Swifties around the world that their queen was, indeed, working on a major surprise. (See: the one-two punch of 2020’s Folklore and Evermore.)
However, on the opening night of the tour (March 17), Tay’s shirt rewrote the phrase to read “A lot going on at the moment” in bold block letters, with “A lot” sticking out in bright red. The next night, the shirt changed to a spoken lyric from “22”: “Who’s Taylor Swift anyway? Ew.” This time, “Ew.” was highlighted in red.
Only time will tell if Swift continues to change up the phrasing on her shirt from show to show, but one particular fan on TikTok thinks the red words will eventually lead to an anagram spelling out “Speak Now (Taylor’s Version).” Either way, though, the superstar is clearly sending some sort of message.
Breaking ‘Speak Now (Taylor’s Version)’ Out Of Its Box?
Footage of Swift performing Reputation lead single “Look What You Made Me Do” piqued fans’ curiosity as multiple backup singers seeming to represent her many album eras appeared on stage trapped in giant plastic boxes.
Given the rampant online fan speculation that Speak Now could be the next re-recording the star plans to drop, special attention was paid to the backup vocalist in the box wearing a purple halter dress remarkably similar to an outfit Swift wore on her Speak Now World Tour throughout 2011 and 2012. As Taylor approaches her box, the star pounds on the glass along to the beat as the singer inside tries to get out. At first glance, the moment looks innocuously like part of the choreography, but many Swifties surmised that it could represent the pending release of Speak Now (Taylor’s Version), which had been entangled in legal red tape over trademark and copyright issues until earlier this week.
Interestingly, most of the other singers-as-album eras are eventually freed from their boxes, but by song’s end, the Speak Now avatar and one other singer representing a mystery era remain stuck inside theirs.
Check out fan-captured video of the moment on TikTok.
A Manicure for Her ‘Eras Era’
One day ahead of the tour, Tay shared a sneak peek at the rehearsal process on social media, coyly writing, “In my Eras era” alongside a carousel of photos from the stage. The last snap in the slideshow, though, showed off the star’s delicate manicure featuring a different shade on each finger representing a separate album era — sparkling gold for Fearless (Taylor’s Version), shiny teal for 1989, matte black for Reputation, and so on.
https://www.instagram.com/p/Cp3QUrJuA0w
‘Speak Now’ or Later?
Call this one a reverse Easter egg. So far, her setlist is one for the ages — 44 songs from 10 albums over the course of three hours and fifteen minutes. But out all the fan favorites she performed at Arizona’s State Farm Arena during the first two shows, she included only a single song from 2010’s Speak Now in the form of album cut and originally planned title track “Enchanted.”
The absence of hits such as “Mine,” “Back to December,” “Dear John,” “Mean” and “The Story of Us” felt like a glaring omission, but as with everything Taylor does, the choice may have been entirely intentional. Plenty of fans theorized that the singer was purposely minimizing the attention of her third album because she could be on the precipice of releasing Speak Now (Taylor’s Version).
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It’s a Taylor Swift takeover! Swifties have been on cloud nine since The Eras Tour officially kicked off last week and will resume in Las Vegas on Friday (March 24).
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Several photos from the tour went viral, including a cup of “Lavender Haze” lemonade sold during Swift’s Eras Tour kickoff at the State Farm Stadium in Glendale, Ariz. The “Bad Blood” Sangria made its rounds on social media as well, but the Swift-inspired specialty lemonade seems to be a fan favorite — and it also happens to be a great beverage for spring.
How do you make lavender lemonade? It’s easier than you might think. To start, you’ll need around 3/4 ounce to one ounce of lavender syrup, a cup or more of lemonade (fresh or store-bought) and roughly half a cup to a cup of sugar. You can also substitute sugar with honey.
A Swiftie apparently shared the “official” Purple Haze Lemonade recipe from The Eras Tour on TikTok earlier in the week. The ingredients include, Empress gin, lemon juice, Falernum liqueur, rhubarb bitters and Elderflower tonic water.
We searched TikTok and Reddit to find other lavender lemonade recipes such as the “Lavender Haze” lemonade cocktail that was posted last October after Swift dropped her Midnights album.
The cocktail is made with dried lavender, fresh lemon juice, lemonade, lavender syrup, club soda and Empress 1908 Gin.
Liudmyla Yaremenko/GI
To make a non-alcoholic lavender lemonade, simply mix lavender simple syrup with lemonade, water and sugar (you can also add a non-alcoholic gin or vodka to make into a mocktail).
While there are plenty of lavender syrups in stores and online, such as Torani Lavender Syrup and Monin Lavender Syrup, you can also make your own at home. To do so, boil 1-2 cups of dried lavender flowers in a pot of with sugar and water (1:1 ratio). Once the lavender steeps, use a strainer to pour it in a cup, so the lavender buds don’t get into the liquid. Next, mix the lavender simple syrup with 1-2 cups of lemonade or more, depending on how much you’re making, add 1-2 cups of cold water, stir and refrigerate or serve over ice (you can also add a lavender flower as garnish).
Want more Swift-inspired recommendations? Read our roundup of outfits inspired by The Eras tour.
Taylor Swift isn’t just taking her show on the road for The Eras Tour, she’s also doing some major good along the way.
It was reported on Monday (March 20) that the superstar had made a sizable donation to the Arizona Food Bank Network ahead of taking the stage in Glendale, Ariz. — temporarily renamed Swift City in her honor — for the hotly anticipated start of The Eras Tour.
Swift herself didn’t publicize the donation. Instead, the food bank shared its reaction to the act of kindness with local media outlet AZ Central. “It’s not every day that you get a call from someone who works for Taylor Swift, so we were dubious at first, but happily, it turned out to be absolutely real,” vice president of external relations Terri Shoemaker told the publication.
The nonprofit exec added that she was told in the conversation that Swift planned to focus on leaving a “positive impact” on each stop along her U.S. tour route, and on Wednesday (March 22), Three Square — a food bank based in southern Nevada — revealed the singer had also made a massive donation there ahead of her back-to-back shows in Las Vegas on March 24 and 25..
“We don’t know about you, but we’re feeling grateful on this day, March 22!” the organization wrote on its official Instagram feed. “@TaylorSwift has made a generous gift to Three Square, allowing us to provide thousands of meals to families and individuals struggling with hunger. Thank you to Ms. Swift for supporting our mission and the local community.”
Billboard has reached out to Swift’s rep for comment.
The day she launched the cross-country trek, Swift also gave fans a surprise gift in the form of four new songs, including (Taylor’s Version) re-recordings of The Hunger Games tracks “Safe & Sound” with Joy Williams and John Paul White (formerly The Civil Wars) and “Eyes Open” as well as a new version of Speak Now bonus cut “If This Was a Movie” and previously unreleased Lover ditty “All of the Girls You Loved Before.”
Check out Three Square’s post about Swift’s generosity below.
Taylor Swift is taking fans on a trip through each of her albums on The Eras Tour, which launched with back-to-back shows on March 17 and 18 in Glendale, Ariz., and her costumes are part of the journey.
As the superstar took the stage at State Farm Arena on the first night, her attention to detail was ever present, as each of her outfits harkened back to a previous tour or live appearance from her 17-year career in the spotlight.
Kicking off with 2019’s Lover, Swift opened the show using a light pink acoustic guitar reminiscent of the instrument she strummed while performing at the 2019 MTV Video Music Awards, where she delivered a medley of the title track and “You Need to Calm Down.” To run through early hits such as “Love Story” and “You Belong with Me” from 2008’s Fearless, she brought back her classic style from her sophomore era, donning a gold fringed dress and trading her pink guitar for a sparkly silver edition — the only thing missing was a nod to her famous mane of teenage curls.
When it came time to revisit Reputation, Tay resurrected the popular snake motif from the era (long live Karyn!), channeling her aesthetic from “Look What You Made Me Do” in a dark, asymmetrical body suit covered in glittering red serpents. And while only one song from 2010’s Speak Now was featured on the opening night’s setlist (an extended edition of deep cut “Enchanted”), the singer changed into a fairytale-like ball gown fit for a princess.
During the part of the setlist dedicated to 2012’s Red, Swift showed off a new version of the T-shirt she wore in the music video for “22” — this time emblazoned with her famously cryptic phrase “Not a lot going on at the moment.” And perhaps the most major set change during the show occurred as she welcomed the audience into the Folklorian woods of her surprise 2020 album by recreating a version of the moss-covered cabin she called home to perform a medley of “Cardigan,” “August” and Evermore lead single “Willow” at the 2021 Grammys with collaborators Jack Antonoff and Aaron Dessner.
The final fashion reference on the tour came when Swift went back to 1989 by changing into a crop top and short skirt, just like the many she wore back in the day with her squad.
Click through the gallery below to check out the looks from Taylor’s Eras Tour as well as their counterparts from earlier eras in her career.
‘Lover’ Era
Image Credit: Jeff Kravitz/FilmMagic; John Shearer/GI for TAS Rights Management
Left: Taylor at the 2019 MTV Video Music Awards at Prudential Center on Aug. 26, 2019, in Newark, N.J.
Right: Performing during the opening night of The Eras Tour at State Farm Stadium on March 17, 2023, in Swift City, ERAzona (Glendale, Ariz.). The city was ceremonially renamed to Swift City for March 17-18 in honor of her tour.
‘Reputation’ Era
Image Credit: Gareth Cattermole/TAS18/GI for TAS; John Shearer/GI for TAS Rights Management
Left: Performing on stage during her Reputation Stadium Tour at Croke Park on June 15, 2018, in Dublin, Ireland.
Right: Performs during The Eras Tour at State Farm Stadium on March 18, 2023 in Swift City, ERAzona (Glendale, Ariz.).
‘1989’ Era
Image Credit: Jun Sato/GI for TS; John Shearer/GI for TAS Rights Management
Left: Performing during The 1989 World Tour at Tokyo Dome on May 5, 2015, in Tokyo.
Right: Performing during the opening night of The Eras Tour at State Farm Stadium on March 17, 2023, in Swift City, ERAzona.
‘Folklore’ & ‘Evermore’ Eras
Image Credit: TAS Rights Management 2021 via GI; Kevin Mazur/GI for TAS Rights Management
Left: Performing for the 63rd Annual GRAMMY Awards on March 14, 2021.
Right: Performing for the opening night of The Eras Tour at State Farm Stadium on March 17, 2023, in Swift City, ERAzona.
‘Fearless’ Era
Image Credit: Jason Kempin/GI; Kevin Mazur/GI for TAS Rights Management
Left: Performing during the Fearless Tour at Madison Square Garden on Aug. 27, 2009, in New York City.
Right: Performing for the opening night of The Eras Tour at State Farm Stadium on March 17, 2023, in Swift City, ERAzona.
‘Speak Now’ Era
Image Credit: Larry Busacca/GI; John Shearer/GI for TAS Rights Management
Left: Performing during the Speak Now World Tour at Madison Square Garden on Nov. 22, 2011, in New York City.
Right: Performing for the opening night of The Eras Tour at State Farm Stadium on March 17, 2023, in Swift City, ERAzona.
‘Red’ Era
Image Credit: Christopher Polk/TAS/GI for TAS; Kevin Mazur/GI for TAS Rights Management
Left: Performing for a sold-out crowd on The RED Tour at Cowboys Stadium on May 25, 2013, in Arlington, Texas.
Right: Performing for the opening night of The Eras Tour at State Farm Stadium on March 17, 2023, in Swift City, ERAzona.