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Source: Anadolu Agency / Getty / Elon Musk
Elon Musk is not done making X (formerly known as Twitter) one of the worst social media experiences ever.
“I can’t believe this app is free” is starting to look like a phrase that has run its course on X.
Spotted on Variety, the Tesla Chief and current owner of X, Elon Musk, claims he wants to charge X/Twitter users a fee to use the platform.
His excuse is that it’s the only way to combat the bots plaguing the platform.
Per Variety:
Musk brought up the idea of charging all users of X/Twitter during a wide-ranging conversation focused on AI that featured Israeli Prime Minister Benjamin Netanyahu on Monday. “We’re moving to having a small monthly payment for use of the X system,” Musk told Netanyahu, claiming that “it’s the only way I can think of to combat vast armies of bots.” His comments were initially reported by Bloomberg’s Dave Lee.
As for the price, Musk did not share an exact dollar amount, noting that “a few dollars or something” would stop the creation of bot accounts. Musk also claims X has 550 million monthly active users, and they are sharing between 100-200 million posts daily on the social network, the website also reports.
X Is Still Bleeding Cash
According to Platformer, charging users to use X is not new, and he has been toying with it for some time. Before he begrudgingly bought it, Twitter was not a profitable business, and since his check cleared, ad sales, something the platform depended on tremendously, have plunged 50%.
We guess those Cheech and Chong gummy ads won’t be enough to keep X alive.
As you can imagine, X users are not feeling the news and are once again looking for another app where they take dating debates, sports hot takes, and any other forms of entertainment they came to X/Twitter exclusively for.
You can see those reactions in the gallery below.
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Photo: Anadolu Agency / Getty
1. Exactly
4. Heard you
6. Here’s a thought
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Source: Microsoft / Xbox Series X ‘Brooklin’
Another massive leak, spilling some juicy Xbox details, has the video game world buzzing.
An FTC leak has produced documents detailing some of Xbox’s future plans and another massive acquisition. The biggest news from the leak was that Xbox plans to drop what it calls a “console refresh” of the Xbox Series X called ‘Brooklin.’
It has been confirmed that it was Microsoft were the one’s who “leaked” the information after accidentally loading it onto a government website, per Bloomberg’s reporting.
Anyway, Brooklin is a new Xbox Series X console version that ditches the original “box shape” small fridge look for a new circular design plus a much-needed increased internal storage of 2TB.
Gamesradar reports that the “console refresh” will have the same price as the previous console with tweaks like a faster wireless connection, more storage as mentioned above, eco-friendly features to reduce the console’s carbon footprint, ditching the disc drive, and even an updated controller that could finally bring it on par, or close to the greatness that is the PS5’s DualSense controller.
The new controller, code-named Sebille, is “more immersive” and will feature gyro support, Bluetooth 5.2, and a direct Cloud connection. There will also be “precision haptic feedback” that doubles as speakers.
“Improved longevity” is also a feature of the Sebille controller, thanks to new modular thumbsticks.
According to the leaks, the controller will launch sometime in August 2024, around the same time as E3 2024, when the company was set to reveal its latest offerings to the video game world.
There are also plans for an Xbox Series S refresh due in August, with the Brooklin console coming in late October, right in time for Black Friday and the Christmas shopping season.
Phil Spencer Was Dreaming of Video Game Domination
The new console and controller weren’t the only news about the FTC leak. According to leaked emails, Xbox Chief Phil Spencer wanted to bring Nintendo into the Xbox ecosystem.
In the August 2020 email sent right before Microsoft bought Bethesda’s parent company ZeniMax, Spencer called a possible acquisition of Nintendo “a career moment.”
Spencer’s lust didn’t stop there. He also expressed interest in Steam owner Valve and Warner Bros’ collection of game studios like Mortal Kombat developer NetherRealm Studios and Rocksteady, the game studio behind the Batman Arkham Series.
Per IGN:
“Nintendo is THE prime asset for us in gaming and today gaming is our most likely path to consumer relevance,” Spencer wrote in the email.
“I’ve had numerous conversations with the LT of Nintendo about tighter collaboration and feel like if any US company would have a chance with Nintendo we are probably in the best position.”
However, Spencer outlined a number of blocks on the merger, including the fact Nintendo seemed uninterested in selling up. Nintendo is “sitting on a big pile of cash”, Spencer said, and was apparently happy with its current position. As a result, Spencer said he couldn’t “see an angle” on a buyout in the short term, adding: “I don’t think a hostile action would be a good move… so we are playing the long game.”
Well damn.
You can see more reactions to the leaks in the gallery below.
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Photo: Microsoft / Xbox Series X ‘Brooklin’
2. Interesting
3. Looks like Tom was right.
TikTok announced new tools to help creators label content that was generated by artificial intelligence. In addition, the company said on Tuesday (Sept. 19) that it plans to “start testing ways to label AI-generated content automatically.”
“AI enables incredible creative opportunities, but can potentially confuse or mislead viewers if they’re not aware content was generated or edited with AI,” the company wrote. “Labeling content helps address this, by making clear to viewers when content is significantly altered or modified by AI technology.”
As AI technology has become better — at generating credible-looking images or mimicking pop stars’ voices, for example — and more popular, regulators have expressed increasing concern about the technology’s potential for mis-use.
In July, President Biden’s administration announced that seven leading AI companies made voluntary commitments “to help move toward safe, secure, and transparent development of AI technology.” One key point: “The companies commit to developing robust technical mechanisms to ensure that users know when content is AI generated, such as a watermarking system. This action enables creativity with AI to flourish but reduces the dangers of fraud and deception.”
Voluntary commitments are, of course, voluntary, which is likely why TikTok also announced that it will “begin testing an ‘AI-generated’ label that we eventually plan to apply automatically to content that we detect was edited or created with AI.” Tools to determine whether an image has been crafted by AI already exist, and some are better than others. In June, The New York Times tested five programs, finding that the “services are advancing rapidly, but at times fall short.”
The challenge is that as detection technology improves, so does the tech for evading detection. Cynthia Rudin, a computer science and engineering professor at Duke University, told the paper that “every time somebody builds a better generator, people build better discriminators, and then people use the better discriminator to build a better generator. The generators are designed to be able to fool a detector.”
Similar detection efforts are being discussed in the music industry as it debates how to weigh AI-generated songs relative to tracks that incorporate human input.
“You have technologies out there in the market today that can detect an AI-generated track with 99.9% accuracy, versus a human-created track,” Believe co-founder and CEO Denis Ladegaillerie said in April. “We need to finalize the testing, we need to deploy,” he added, “but these technologies exist.”
The streaming service Deezer laid out its own plan to “develop tools to detect AI-generated content” in June. “From an economic point of view, what matters most is [regulating] the things that really go viral, and usually those are the AI-generated songs that use fake voices or copied voices without approval,” Deezer CEO Jeronimo Folgueira told Billboard this summer.
Moises, another AI-technology company, dove into the fray as well, announcing its own set of new tools on Aug. 1. “There’s definitely a lot of chatter” about this, Matt Henninger, Moises’ vp of sales and business development told Billboard. “There’s a lot of testing of different products.”
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Independent musicians will have more power to negotiate with artificial intelligence developers over “fairer rates and terms for the use of their music” if a newly introduced version of the Protect Working Musicians Act passes the U.S. House, according to Rep. Deborah Ross (D-N.C.).
“AI threatens the creator — finding the person or entity that has co-opted your work and turned it into something else and then going after them is so onerous,” Ross, who sponsored the revised act and sits on the House Judiciary Committee, says in a phone interview from Washington, D.C. “That’s one of the reasons for this bill — to allow people to do this collaboratively. We need to do this sooner than later. We’re seeing this threat every single day.”
The Protect Working Musicians Act, which Rep. Ted Deutch (D-Fla.) introduced in October 2021 a few months before he left Congress, would allow indie artists to collectively bargain for royalty rates with streaming giants such as Spotify and Apple Music. As it stands, the major labels that own most worldwide master recordings have enormous negotiating power to set rates; the act would “give the smaller independent more of a voice,” says Jen Jacobsen, executive director of the Artist Rights Alliance, which worked with Ross on revising the bill.
Ross picked up the bill when Deutch announced he would not return to the House, then held hearings with indie artists in her district, which includes Raleigh. Since then, Ross says, “The AI issue has become even more important.” The revised act would allow artists to behave like plaintiffs in a class-action suit, she adds, “fighting for their rights” with a central attorney.
“Our work is being scraped and ingested and exploited without us even knowing,” Jacobsen says. “Adding the AI platforms seemed like a relevant and important thing to do.”
Writers and artists have warned for months that AI could transform their ideas into new works with no way to get paid for the usage. In April, “Heart On My Sleeve,” an AI-created song that mimics the voices of Drake and The Weeknd, landed millions of TikTok, Spotify and YouTube plays. At the time, Sting told the BBC: “The building blocks of music belong to us, to human beings. That’s going to be a battle we all have to fight in a couple of years: defending our human capital against AI.”
“Musicians are really worried about this — not just the big-name ones, but small artists, too. Small ones, especially,” Jorgensen says. “The most important thing for this bill is that small, independent artists and record labels need to be recognized and have each others’ backs.”
It’s unclear when the House might vote on the revised bill — or if it would pass. “As you can see in Congress, lots of bills aren’t passing — like the budget!” Ross says. “But this has been a very bipartisan issue in the judiciary committee. It’s the perfect time to bring these issues up.”
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Source: Trolli Candy / PUBG: Battlegrounds
Trolli Candy links up with PUBG: Battlegrounds for a delicious collaboration that also adds flavor to your Battlegrounds experience.
Announced on National Video Games Day, the first-ever partnership between the gummy candy company and popular video game invites gamers to join the Sour Brite Squad.
The collaboration will see four collectible Trolli x PUBG packs featuring iconic PUBG characters on retailers’ shelves nationwide until December.
Gamers will get their hands on the yummy gummies and access exclusive in-game content, including custom Trolli character skins adorned with Trolli’s sour neon Trolli worms.
Source: Trolli Candy / PUBG
“More than 50 percent of Trolli consumers identify as avid gamers, so we know that our Trolli brand is closely connected to the culture,” said Hope Hruska, Brand Manager for Trolli. “We’re always looking for unexpected ways to show up for the gaming community, which is why we’re excited to merge Trolli’s neon brite world with PUBG: BATTLEGROUNDS and bring to life iconic elements of the game that gamers have never seen before.”
PUBG: Battleground players can grab the in-game content when purchasing four specially marked packs of Trolli gummies, including:
You can see more photos from the collaboration in the gallery below.
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Photo: Trolli Candy / PUBG: Battlegrounds
1. Trolli Candy x PUBG
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2. Trolli Candy x PUBG
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Trolli Candy x PUBG pubg,trolli candy
3. Trolli Candy x PUBG
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Trolli Candy x PUBG pubg,trolli candy
4. Trolli Candy x PUBG
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Trolli Candy x PUBG pubg,trolli candy
5. Trolli Candy x PUBG
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Trolli Candy x PUBG pubg,trolli candy
6. Trolli Candy x PUBG
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Trolli Candy x PUBG pubg,trolli candy
7. Trolli Candy x PUBG
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Trolli Candy x PUBG pubg,trolli candy
8. Trolli Candy x PUBG
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Trolli Candy x PUBG pubg,trolli candy
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Ready to “test your might”? Mortal Kombat 1: Premium Edition just dropped on Thursday (Sept. 14) and marks the latest in the fighting game franchise. Unlike previous installments though, Mortal Kombat 1 will mark a new beginning for the game’s universe. So, if you’ve snagged an Xbox deal or the Play Station 5 restock, make sure you pickup a copy of the game to try out the fresh storyline and characters.
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Right now, you can get your hands on the premium edition of the game from Amazon, Best Buy and Target for $109.99 or $148 on Walmart for the exclusive steelbook version. If you’d prefer the standard edition, then you can preorder it now for $69.99 or wait until Tuesday (Sept. 19) when it’s officially released from the same retailers.
What Consoles Are Mortal Kombat 1 on?
Both editions of the highly-anticipated game are available on the Nintendo Switch, Xbox X Series and PS5. The standard edition of the game is available on additional consoles and formats including Xbox Series X/S, PS5, Nintendo Switch and Windows PC.
Keep reading to shop the game below.
Amazon
Mortal Kombat 1 Premium Edition
$109.99
The premium edition of the game will include everything in the standard edition as well as a few bonuses such as early access to DLC characters like Suicide Squad’s Peacemaker, The Boys’ Homelander and more. You can also enjoy the benefits of a Kombat Pack (including six new playable characters), a skin of Jean-Claude Van Damme for Johnny Cage as well as 1,250 Dragon Krystals to use in the game.
Amazon
Mortal Kombat 1
$69
NetherRealm Studios used this game as a revamp to the franchise “with a reborn Mortal Kombat Universe created by Fire God Liu Kang, featuring iconic heroes and villains reimagined as they’ve never been seen before,” according to a press release. Now, players can indulge in “story mode,” which provides a more cinematic experience with “new relationships, unexpected twists on classic rivalries and original backstories for a wide-ranging cast of characters,” the press release described.
Expect fan favorite characters like Liu Kang, Scorpion, Sub-Zero, Raiden and Kitana to return as well as the Megan Fox-voiced heroine (who is also a vampire), Nitara.
For more product recommendations, check out our roundups of the best over-ear headphones, wifi extenders and laptop deals.
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Source: David J. Becker / Getty / FaZe Clan
Once uber-popular Esports organization FaZe Clan is struggling and now needs a new CEO.
Spotted on Digital Music News, FaZe Clan has given CEO Lee Trink the boot, “effective immediately.” The news comes on the heels of the publicly traded company’s shares plummeting “nearly 99 percent since mid-September of 2022,” the website reports.
FaZe Clan “quietly” decided to change leadership in a formal release. Before joining Faze Clan, Trink worked at Atlantic and EMI as an exec before joining the organization in an advisor capacity in 2016 before he was promoted to CEO in 2018, and it’s been all downhill since he took the job.
Per Digital Music News:
Previously an Atlantic and EMI exec, Trink signed on with FaZe Clan as an advisor in 2016 before beginning as CEO in September of 2018. But for a variety of reasons, it’s been a downhill ride for the Jimmy Iovine-backed company since it listed on the public market via a SPAC merger in July of 2022.
Shares parted with north of 25 percent of their worth immediately thereafter, and Snoop Dogg, having joined the gaming collective’s board of directors in March of 2022, abruptly ducked out of the operation in April of this year.
The following month, former BMG exec and Raised In Space CEO Zach Katz, who’d started as FaZe Clan’s president and COO in May of 2022, exited the role. And in August, the business reported Q2 2023 revenue of $11.69 million (down 37.84 percent year over year) as well as a quarterly net loss of $14.36 million.
COO and CFO Christoph Pachler will take over Trink’s now-vacated role in an interim capacity. Digital Music News reports that it’s unclear if he will permanently take the role or if there is an active search for a replacement.
Is this the beginning of the end for FaZe Clan? We shall see.
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Photo: David J. Becker / Getty
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Source: Nintendo / Mario vs. Donkey Kong
The PlayStation State of Play event is a couple of hours away, but Nintendo kicked things off this morning with many games coming to the Nintendo Switch.
Nintendo Switch owners have a lot of games to look forward to playing well into 2024 as they continue to patiently wait for Nintendo to confirm the existence of the Nintendo Switch 2.
Until that day comes, there are some very exciting titles Switch owners should be excited to get their hands on this winter and in 2024.
So, in case you were still sleeping while it was going on, don’t worry. HHW Gaming has got you covered.
Mario vs. Donkey Kong
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The iconic rivalry between Mario and Donkey Kong comes to the Nintendo Switch. Mario vs. Donkey Kong is described as a puzzle-platforming game that will see the legendary plumber on a mission to regain a bunch of stolen Mario toys taken by Donkey Kong.
The game features local co-op play and comes to the Nintendo Switch on February 16, 2024.
Princess Peach: Showtime
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Princess Peach doesn’t need to be saved this time. In Princess Peach Showtime !, the titular character teams up with her companion, The Sparkle Theater’s guardian Stella, to stop Grape and the Sour Bunch, who have taken it over.
The trailer showcases Princess Peach’s ability to take multiple forms: Detective Peach, Kung Fu Peach, and Swordfighter Peach. The game launches on the Nintendo Switch on March 22, 2024
F-ZERO 99
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We’re finally getting a new F-ZERO game, but it’s not exactly what fans of the iconic racer that first arrived on the Super Nintendo were asking for.
F-ZERO 99 is a battle royale race that will see up to 99 players hit the track and duke it to finish at the top. The game has new gameplay features, allowing players to customize their favorite F-ZERO racer vehicles.
The game is available right now to Nintendo Switch Online subscribers.
Tomb Raider 1-3 Remastered Starring Lara Croft
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OG Lara Croft is back! Crystal Dynamics and Aspyr are bringing the first three Tomb Raider video games and slapping them with a fresh coat of HD paint. For the retro purists, you can play using the original graphics.
We are curious to see how well this game has aged and how it will feel when it arrives on PlayStation 5, PlayStation 4, Xbox Series X | S, Xbox One, Nintendo Switch, and PC via Steam and GOG on February 14, 2024.
Contra: Operation Guluga
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Contra is a classic, so it put a smile on our faces to see Konami and developer WayForward’s complete remaster of the iconic Nintendo shooter.
Contra: Operation Galuga brings the shooter to the Nintendo Switch with a new look and feel, and we honestly can’t wait to play this one when it launches on the Switch sometime in early 2024.
For the rest of today’s Nintendo Direct announcements, hit the gallery below.
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Photo: Nintendo / Mario vs. Donkey Kong
1. Trombone Champ – Launch Trailer – Nintendo Switch
Trombone Champ is available today on Nintendo Switch: https://www.nintendo.com/store/produc…
Honk, blow, and toot your way through over 45 songs! Up to 4 players can play together in local multiplayer! The Nintendo Switch version supports multiple control modes: Tilt, IR Motion Camera and Tilt-Motion. Try your best to get higher scores, and compete with your friends on the online leaderboards! Collect all 50 unique Tromboner Cards, meet mysterious characters, and uncover the mysteries of the Trombiverse. Do you have what it takes to become the Trombone Champ?
2. Unicorn Overlord – Announcement Trailer – Nintendo Switch
Unicorn Overlord is releasing for Nintendo Switch on March 8, 2024! Wishlist today: https://www.nintendo.com/store/produc…
From the creators of 13 Sentinels: Aegis Rim and Odin Sphere, Unicorn Overlord shines in combining overworld exploration and an innovative battle system in the iconic Vanillaware style. Traverse the vibrant world, cultivate a grand army with over 60 uniquely designed characters, and grow your renown throughout the five nations in this unique epic fantasy experience!
3. SaGa Emerald Beyond
SaGa Emerald Beyond is coming to Nintendo Switch in 2024! Wishlist today: https://www.nintendo.com/store/produc…
The latest standalone entry in the SaGa franchise, SaGa Emerald Beyond, brings together the very best elements of the beloved series to offer each player their own unique gameplay experience.
As players venture across 17 mysterious worlds, they will forge their own unique branching stories that unfold based on their very own choices and actions. With multiple endings and countless scenes to discover, players will experience a unique tale upon each playthrough!
4. SPYxANYA: Operation Memories
SPYxANYA: Operation Memories is coming to Nintendo Switch next year! Wishlist today: https://www.nintendo.com/store/produc…
Complete a photo diary for homework by living your daily life as Anya in the world of SPYxFAMILY! You will surely find treasured memories in the ordinary daily life.
Not only the family members, Loid and Yor, but also Anya’s friends, Damian and Becky, and even Yuri and Fiona will appear in the game.
In addition to outings, play unique mini-games to get cute costumes, and add color to your memories by dressing up characters in your style!
5. Mario Kart 8 Deluxe – Booster Course Pass Wave 6
The final wave of the Mario Kart 8 Deluxe – Booster Course Pass arrives this holiday! Learn more: https://mariokart8.nintendo.com/boost…
Wave 6 includes Daisy Circuit plus 7 more courses, along with 4 returning playable characters: – Diddy Kong – Funky Kong – Pauline – Peachette
6. Paper Mario: The Thousand-Year Door
Paper Mario: The Thousand-Year Door from the Nintendo GameCube system will return with enhanced graphics for Nintendo Switch in 2024!
7. Splatoon 3: Expansion Pass – Side Order DLC
The Splatoon 3: Expansion Pass – Side Order DLC is releasing spring 2024! Learn more: https://www.nintendo.com/store/produc…
Featuring a brand-new story, the single-player Side Order DLC will challenge you to ascend the Spire of Order in an experience that’s designed to be replayed over and over!
8. Super Mario RPG
Super Mario RPG is releasing for Nintendo Switch on November 17, 2023! Pre-order today: https://www.nintendo.com/store/produc…
Mario and his teammates are tougher than ever in Super Mario RPG! Use the updated Action Commands to unleash the all-new Triple Moves, where Mario and his party members team up to unleash a unique group attack.
9. Another Code: Recollection
Another Code: Recollection is releasing for Nintendo Switch on January 19, 2024! Pre-order today: https://www.nintendo.com/store/produc…
The Nintendo DS game, Trace Memory, and its sequel, previously unreleased in North America, return fully enhanced for the Nintendo Switch system as Another Code: Recollection.
10. Detective Pikachu Returns
Detective Pikachu Returns launches for Nintendo Switch on October 6, 2023. Pre-order today: https://www.nintendo.com/store/produc…
Unravel a series of mysteries across Ryme City with a tough-talking, coffee-loving Pikachu and his human partner, Tim Goodman. When a jewel theft occurs, the case sets this great detective duo down a path filled with mystery. Why did Tim’s father, Harry, go missing? What is causing the Pokémon-related incidents around Ryme City? Answer these questions and more by searching for clues, investigating scenes, and using your case notebook to make deductions.
11. Luigi’s Mansion 2 HD
Luigi’s Mansion 2 HD is releasing for Nintendo Switch summer 2024.
Welcome to Evershade Valley, a place that’s screaming and teeming with the supernatural. Luigi and his vacuum-like device, the Poltergust, ensue mansion mayhem, and Luigi must face his courage to save the day! Up to 4 players can play together locally and online across different multiplayer modes.
12. Prince of Persia The Lost Crown
Prince of Persia The Lost Crown is coming to Nintendo Switch on January 18, 2024! Pre-order today: https://www.nintendo.com/store/produc…
Prince of Persia The Lost Crown is an action-adventure platformer game set in a mythological Persian world, bringing new characters & lore, engaging narrative, and exciting gameplay mechanics to a legendary franchise.
13.
WarioWare: Move It! is releasing for Nintendo Switch on November 3, 2023! Pre-order today: https://www.nintendo.com/store/produc…
Strike a pose with a multitude of motion-based microgames in a brand-new entry in the WarioWare series! You can laugh out loud with over 200 lightning-fast microgames, and multiplayer modes aplenty!
14. Horizon Chase 2 – Gameplay Trailer
Horizon Chase 2 is available today on Nintendo Switch: https://www.nintendo.com/store/produc…
Get your crew together and embark on this new trip around the World with the classic signature high-speed arcade gameplay within a dynamic environment, unique art style, thrilling soundtrack and online gameplay!
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Source: NurPhoto / Getty / PlayStation
There were rumblings that PlayStation might have another State of Play stream up its sleeve. Those rumors were indeed true.
Nintendo excited the video game world when it announced it was holding an early-morning Nintendo Direct showcase. Sony decided to get in on the fun and spring on games that it was having a direct.
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The “surprise” stream is going down on September 14, 5:00 pm ET on PlayStation’s YouTube, Twitch, and TikTok accounts. In the announcement, PlayStation told fans there will be “something for everyone.”
At the same time, the blog post also made a valiant effort to temper expectations by noting the ” broadcast will focus on updates to previously announced games coming to PlayStation consoles. From indie and PS VR2 highlights to major upcoming titles from our third-party partners.”
Still, that’s not stopping the speculation train from rolling out of the station. We could get new information on games like Final Fantasy VII Rebirth, Stellar Blade, Death Stranding 2, Alan Wake 2, Metal Gear Solid Delta: Snake Eater, and some Indie titles.
Again, we are going into this State of Play with meager expectations to avoid an epic level of disappointment. We know PlayStation usually saves its best for its PlayStation Showcase live streams.
Keep it locked on HHW Gaming. We will share whatever information comes from the State of Play if you miss it.
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Photo: NurPhoto / Getty
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Source: SOPA Images / Getty / Unity
Unity, the cross-platform game engine that many popular games run on, is the current subject of ire on X (formerly known as Twitter) following the announcement of its new business model, including ridiculous new fees.
Spotted on Kotaku, Unity took a page out of Elon Musk’s book of sabotaging your own brand by introducing a new Runtime Fee tied to player’s game installations in a September 12 blog post.
Per Kotaku:
The new Runtime Fee, announced in a September 12 Unity blog, is based on the number of installations a game built with the Unity engine receives, as well as the revenue it generates. Though it won’t start until January 1, 2024, the Runtime Fee will apply to any game that has reached both a previously established annual revenue threshold and a lifetime install count. Games developed with the lower-cost Unity Personal and Unity Plus plans reach that threshold at $200,000 of revenue in one year and 200,000 lifetime installs, while Unity Pro and Unity Enterprise accounts must reach $1 million in revenue and 1 million lifetime installs for the fee to kick in.
As expected, the announcement of these new fees garnered many adverse reactions from Game Developers. Unity claims the new prices will help fund the development of new technology. Developers wonder if developing a hit game on Unity will cost them more money than they can bring in.
Per Axios Gaming’s reporting, under the new fee, “developers who use Unity’s free tier of development services would owe Unity $0.20 per installation once their game hit thresholds of 200,000 downloads and earn $200,000 in revenue.”
Developers paying $2,000 a year for a Unity Pro plan must hit higher thresholds but would be charged lower fees. The fees won’t kick in until the start of 2024.
Unity Scrambles To Explain The New Business Model
The company took to X to explain the new business model.
Today we announced a change to our business model which includes new additions to our subscription plans, and the introduction of a Runtime fee. We wanted to provide clarifying answers to the top questions most of you are asking.
Yes, this is a price increase and it will only affect a small subset of current Unity Editor users. Today, a large majority of Unity Editor users are currently not paying anything and will not be affected by this change. The Unity Runtime fee will not impact the majority of our developers. T
he developers who will be impacted are generally those who have successful games and are generating revenue way above the thresholds we outlined in our blog. This means that developers who are still building their business and growing the audience of their games will not pay a fee. The program was designed specifically this way to ensure developers could find success before the install fee takes effect.
Social Media Reactions
As expected, the fallout to Unity’s news was swift. Video Game Awards creator Geoff Keighly wrote on X in reply to the news, “What a joke.”
“I appreciate that louder voices than mine are pushing back on this Unity news. I’ve spent every moment of the last six years building my world and tools in Unity and honestly don’t have time or energy to be bothered with more corporate nonsense,” Indie Developer Dean Dodrill said.
Welp.
You can see more reactions in the gallery below.
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Photo: SOPA Images / Getty