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The arrival of UFC 5 in 2023 sparked celebration among mixed martial arts fans and as the only game of its type on the major consoles, that excitement was understandable. Now out for an entire year, UFC 5 has seen a series of patches and tweaks and we look to see how the game has held up.
To break the fourth wall a bit, I’m a huge fan of mixed martial arts and the UFC has a roster that features many of the world’s best fighters. In some ways, the latest UFC game from EA Sports puts a lot of pressure on the title to deliver every bit of nuance MMA provides in the real world and mostly holds up to that promise with a deep fighting system, several big-name fighters, and patches over the past year that improved the experience for fans.
Source: EA Sports / EA Sports
The game’s predecessor, UFC 4, had its fair share of fans who enjoyed the gritty realism of the standup game and the career mode but others found the ground game to be difficult at times. UFC 5 largely looks the same but now it employs the Frostbite game engine so there are several visual improvements from the former Ignite engine.
The fifth iteration of the fighting series has four main gameplay modes: Fight Week, Fight Now, Career, and Online.
With Fight Week, real-time UFC fights are at the center of the mode. When updated, there will be opportunities to make fight picks before the actual matches and earn valuable UFC Coins for your created fighter and online store. There are also Fight Week Contracts, daily fights where you take on opponents to earn UFC Coins. There are also challenges to earn player emotes and other rewards.
Source: Screengrab/D.L. Chandler
Fight Now is a mode that puts you right in the middle of action against a computer opponent or a pal on the couch. Here, you can select hundreds of fighters from the UFC roster and slug it out. The mode features Main Card fights, which are three-round matches.
Then there are Main Event and Championship fights, both going five rounds. Backyard fights are five 3-minute rounds where the judges score the fight on how much damage is doled out. Then there is the Kumite event, which is one 25-minute and if it goes until the end, the fight will be called a draw.
Also in Fight Now, you can pick between gameplay styles such as Simulation, which is the purest way to play. Knockout style turns off health regeneration and fighters are granted unlimited stamina and combos. Lastly, Stand and Bang keeps the action standing until one drops.
Source: Screengrab/D.L. Chandler
UFC 4’s Career Mode was one of the top features in the last game and the mode is back with Coach Davis returning to guide you along the way into becoming the G.O.A.T. The path to greatness is a difficult one but this gameplay mode is the best way to learn all of the tricks and tips of the game.
Lastly of the main modes is Online, which also has a career mode, ranked championships where you can take on fighters of the same skill level, blitz battles, and quick fights.
Source: Screengrab/D.L. Chandler
To be honest with folks, the only modes I consistently play are Career and practicing against the computer opponent in the game’s Learn section. Trust me, it’s taken me a long time to learn all of the moves and I’m pretty sure I still don’t know everything. This isn’t like some fighting games where button mashing might lead to a lucky knockout. For me, the best place for most new players to go is the Learn section to get some reality checks about your ability and then dive into the Career mode to get into the meat and potatoes of the game.
I also want to give a major salute to the UFC team for simplifying the ground game. In UFC 4, you had to play a mini-game of sorts to gain or block submissions or switch in and out of ground-and-pound positions. It was way too difficult for even the most seasoned video game player but in 5, the streamlined ground game makes for a better all-around experience. However, if you end up on the ground with a fighter who isn’t traditionally great at fighting from their backs, you’re in for a long night.
While UFC 5 has all of the visuals correct, there are still some in the gaming community who felt it didn’t improve much upon the last game. Even with the improved face damage animations, slow-motion knockouts, and other tweaks, fans felt like this was a retread of UFC 4 with a prettier face. I don’t quite agree as the Career mode is far more involved than before and there are notable improvements to make this a pure simulation-style fighting game.
UFC 5 is built for devout fans of combat sports even as the UFC and MMA overall are firmly in the mainstream with major sports network coverage. It helps to come into this game with some knowledge of the sport and an openness to learning the intricacies of the gameplay. If you can embrace the massive landscape of ways to play, this title is worth picking up the sticks for.
Learn more about UFC 5 here.
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Photo: EA Sports
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What’s song matches your current vibe? Facebook wants to make it easier to spark conversations about music and more with its new profile features unveiled during the Facebook IRL event during Austin City Limits earlier this month.
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The social media giant transformed Fair Market in Austin, Texas, into a real-life Facebook account with different stations representing profile features including a hi-fidelity music lounge featuring albums from Taylor Swift, Lady Gaga, The Weeknd, Miley Cyrus and other recording stars. The event also included live performances.
“Whatever you’re into, there are people on Facebook that can help you find and do more of it,” Facebook head Tom Alison explained during Facebook IRL. “Our vision is to make it easy to discover that content and those people. Ultimately, that is what Facebook is for. We’ve been helping people explore their interests and discover new things for many years.”
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“Facebook is building the best technology to help you discover the content and connections that are right for you,” he continued. “We’ve made major investments in building state of the art AI systems that can service the most interesting content to people all across the world.”
Facebook Messenger Hi-Fi Lounge
Aarron Anderson
New features include a Local tab, which collects content from Reels, Marketplace, Groups and Events on Facebook and Facebook Explore, which lets you dive even deeper dive into your interests.
“It’s personalized around your broad set of interests and allows you to learn and do more with them,” Alison said of Facebook Local. “What is unique about Explore is that it gives recommendation algorithms that are less focused on entertaining content and a bit more focused on finding authentic and practical content that’s going to be useful to you.”
Facebook Local is currently testing in Austin, New York City, Los Angeles, Washington D.C., Chicago, Dallas, Houston, Charlotte, Phoenix and San Francisco.
Messenger Communities, another new feature, offers a fresh way for communities to “connect over shared interests and topic-based chats,” according to the company.
Other new features include an upgraded, full-screen Video tab that gives Reels a more prominent position, posts with AI Comment Summaries that you can read instead of scrolling through comments and Matchmaker, a new Facebook Dating feature that you can enact to allow your friends to “swipe for potential matches on your behalf.”
With Facebook’s Weekly and Weekend Digest for Events feature, you can find the best concerts, music festivals and other events in your area and share them with your Facebook friends or groups “to find someone to go with,” noted Alison.
The company also added music and mentions to Notes in Messenger and a new feature that lets you invite your Instagram followers to events that you created on Facebook — regardless of whether they have a Facebook account.
Facebook’s new profile features were announced ahead of the Meta Quest S3 ($299) release on Oct. 15. The Meta Quest S3 is available at major retailers such as Amazon, Walmart, Target and the Meta store.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Watching NFL games may be the main way to show support for your football team, but collecting merch will put your […]
A new Spanish-language version of Brenda Lee‘s holiday hit “Rockin’ Around The Christmas Tree” was released Friday (Oct. 25), using “responsibly-trained” artificial intelligence to make the translation. A perennial hit for 66 years and counting, “Rockin’ Around The Christmas Tree” is the biggest song to have been translated into a new language using AI.
Released via MCA Nashville/Universal Music Enterprises (UMe), “Noche Buena y Navidad” was revamped by four-time Latin Grammy award-winning producer Auero Baqueiro. Baqueiro first translated the lyrics from English to Spanish, trying to match the same phonetics and rhyming structure that made sense for Spanish while maintaining the original lyrical themes from the original English version. Then, he enlisted Chile-born, L.A.-based vocalist Leyla Hoyle to sing the vocals in Spanish in a way that would capture Lee’s unique voice patterns, including intricacies like phrasing, tone, and breaths.
Baquiero ultimately kept the original music and background vocals and, once Hoyle recorded the raw Spanish vocals, used AI to map Lee’s voice over Hoyle’s performance. The translation was made possible using SoundLabs AI’s MicDrop technology, a “responsibly-trained” AI audio plugin that allows users to swap their voices out with another voice or instrument.
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The new AI-powered translation arrives just in time for the holiday season. Despite being released back in 1958, Lee’s “Rockin’ Around the Christmas Tree” is more popular than ever. Last year, her song hit No. 1 on the Billboard Hot 100 for the first time and stayed in the top spot for three straight weeks.
Lee is not the first artist to use AI to translate her work. In May 2023, HYBE debuted a new K-pop artist, MIDNATT, who used AI to release his first single in six different languages. In November 2023, indie-pop artist Lauv released an AI translation of his single “Love U Like That” in Korean as a nod to his strong fanbase in that country. Similarly to “Rockin’ Around the Christmas Tree,” a bilingual human songwriter, Kevin Woo, translated the “Love U Like That” lyrics to Korean. After Woo sang through the song, Lauv’s voice was planted on top of his vocals using the AI voice platform Hooky.
Finally, country icon Randy Travis made headlines in May 2024 by using AI voice technology to record a new single, “Where That Came From,” after his vocal abilities were greatly diminished in a near-fatal stroke a decade before.
The Spanish-language version of “Rockin’ Around the Christmas Tree” is the first release from Universal Music Group (UMG) and SoundLabs’ partnership, which was announced in June 2024. The AI company was founded by software developer and electronic artist BT and is said to be “responsibly” trained. The partnership is part of UMG’s “responsible AI initiative,” as laid out by the company’s CEO/chairman Lucian Grainge, which involves “forg[ing] groundbreaking private-sector partnerships with AI technology companies.”
“I am so blown away by this new Spanish version of ‘Rockin’ Around The Christmas Tree,’ which was created with the help of AI,” said Lee in a statement. “Throughout my career, I performed and recorded many songs in different languages, but I never recorded ‘Rockin’’ in Spanish, which I would have loved to do. To have this out now is pretty incredible, and I’m happy to introduce the song to fans in a new way.”
“We are thrilled to work with Brenda Lee to making ‘Rockin’ Around The Christmas Tree’ the first classic song translated responsibly into another language with the power of AI, added UMe president/CEO Bruce Resnikoff. “We are also very excited about the possibilities of this emerging technology and look forward to harnessing its capabilities to introduce new material created by and approved by our artists.”
“The minute you hear Brenda Lee’s iconic voice on ‘Rockin’ Around The Christmas Tree’ you know it’s the official start of Christmas,” said UMG Nashville chair/CEO Cindy Mabe. “The global hit has touched people all over the world and kept this young 13-year-old spirit of Christmas captured in a time capsule. We are all so excited for this new Spanish version created with the help of AI from that legendary voice and approved by Brenda Lee herself to help celebrate this enduring, timeless classic.”
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It’s easy to get lost in the music when you’re wearing comfortable headphones and jamming away to your favorite songs, but your brain could be suffering from burnout.
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Luxury audio brand Master & Dynamic partnered with Neurable, a neurotechnology company specializing in developing AI-powered tools, to introduce an innovation in smart headphones.
The MW75 Neuro headphones measure your brain activity to help boost productivity and avoid burning out by integrating Neurable’s brain-computer interface (BCI) and AI technology. Electroencephalography (EEG) sensors in the ear pads of the headphones track and analyze brain signals and translates them into “detailed brainwave data that offers valuable insights into focus levels and more,” according to a news release.
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Master & Dynamic MW75 Neuro Smart EEG ANC Headphones
Available in onyx and grey, MW75 Neuro headphones are up for pre-order and will be released on Oct. 31. They feature memory foam pads, an anodized aluminum headset, tempered glass and lambskin leather.
On the technical front, the hi-fidelity headphones are powered with 40mm beryllium metal drivers, Bluetooth 5.2, adaptive technology that connects to hi-res Bluetooth audio up to 100 feet and a 22-hour battery.
With the Neurable app, you can access your brainwave data and focus score, track your progress, find tips to enhance productivity and enact the Brain Break feature, which prompts you to pause and refocus.
“The brain serves as the core of our health and well-being, yet we have only scratched the surface of what is possible by understanding and harnessing its power,” said Dr. Ramses Alcaide, co-founder and CEO of Neurable. “In partnership with Master & Dynamic, we are eager to bring the future of neurotechnology to the world with the debut of our groundbreaking MW75 Neuro smart headphones. These headphones mark the beginning of BCI-enabled technology for all, with the development of future use cases already underway.”
Master & Dynamic’s product lineup includes the MW75 ANC Noise–Canceling Headphones ($599), MH40 Wireless Over-Ear Headphones ($399) and the MW09 Wireless Earbuds ($349).
For more tech upgrades, check out the best speakers for music fans and the best vertical record players.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Recording songs is just one step in the music-making process. Next, emerging artists need to distribute their album, EP or singles on music streaming platforms in order to reach listeners.
Sources like YouTube and TikTok have become a popular method for exposure, but if you’re looking to reach a wider audience, DistroKid can instantly get your music on Spotify — and for as little as $2 a month.
What differentiates the platform from the rest isn’t just its simplicity, but its artist-first mind-set and ability to eliminate having to count tracks and pay royalty fees. In three easy steps, you can get your music quickly released on Spotify in addition to a slew of other benefits. You’ll need to sign up for DistroKid in order to take advantage of everything the service has to offer, but the platform offers a variety of affordable plans to choose from, starting at $1.92 a month (billed annually at $22.99).
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Make the most of your DistroKid access when you pick from the Musician, Musician Plus or Ultimate plan. The Musician plan is the base package for one artist that’s $22.99 a year and includes unlimited song uploads, your lyrics in Google, a Spotify verified checkmark, the ability to create royalty splits and access to the mobile app.
For more creative freedom, you can get Musician Plus for $39.99 a year ($3.33 a month) and utilize it for up to two artists while receiving everything in the Musician plan in addition to synced lyrics in Apple Music and daily streaming stats. You can flex your creativity further when you take advantage of the customizable features for a label name, release date, preorder date and iTunes pricing.
To save up to 40% off, you can go for the Ultimate subscription that’s $89.99 a year and includes everything in the Musician Plus plan in addition to 1 TB of storage, contact info for thousands of playlists and free iPhone app access.
Beyond receiving verification on Spotify, a DistroKid subscription gives you control over your artist profile, allowing you to update your photo, bio and links. You can help your music reach more listeners by pitching songs directly to Spotify playlist curators and even track streaming statistics, including number of streams, saves and engagements. The deep insight into your audience can assist in developing marketing plans — especially since DistroKid lets you view Spotify’s streaming charts.
In terms of getting paid, the platform handles all of that for you with payments distributed twice a week — and you get to keep 100% of the royalties.
UnitedMasters has reached a new multi-year licensing agreement with TikTok. News of the deal comes just weeks after Billboard broke the news that TikTok “walked away” from talks to renew its license with Merlin, a collective that negotiates digital licensing deals for more than 30,000 indie labels and distributors.
Instead, TikTok noted that it wished to forge deals with most of the labels and distributors individually and cited previous issues with Merlin’s members delivering “fraudulent content” as the reason why they were not renewing with Merlin. Merlin read this move as TikTok “fragmenting” its membership to try to “minimize” licensing payments for indie music.
UnitedMasters — which has worked with more than 2 million independent artists, including FloyyMenor, Brent Faiyaz, BigXthaPlug, Tobe Nwigwe and Anycia — will include its full, expansive catalog in the new deal. The agreement will also provide additional commercial opportunities for UnitedMasters artists via TikTok’s Commercial Music Library.
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A press release states that TikTok and UnitedMasters “share the vision and understanding that commercial use of music on platforms offers significant revenue and promotional opportunities for artists” — and that having access to TikTok’s Commercial Music Library will give UnitedMasters talent access to new revenue and promotional streams for their talent.
Beyond just TikTok, licensing music for commercial purposes is a crucial focus for UnitedMasters. Previously, it has landed its artists deals with major brands like Bose, Walmart, ESPN, Coca-Cola, IKEA, Dove and more.
“Our partnership with TikTok provides UnitedMasters artists unparalleled access to a vast global audience, while TikTok creators and users gain early exposure to some of the most impactful independent music today,” said Steve Stoute, founder/CEO of UnitedMasters, in a statement. “TikTok recognizes the power of music and creativity, which is why we are excited to formalize this partnership.”
“TikTok has proven that it’s a launchpad for artists, turning viral moments into chart-topping hits,” Stoute added. “With this partnership, I look forward to seeing our artists thrive on TikTok and extend their reach and influence across the music industry. We’re building a future where they can own their success and grow their careers on their own terms.”
“We want to make the world’s best music available to our global community of over a billion music fans,” added Ole Obermann, head of music business development at TikTok. “That’s why we are so excited to be entering into a direct deal with a prominent independent label like UnitedMasters, with its deep, diverse roster of independent artists. Together, we’re ready to amplify these voices and bring their music to a global stage, unlocking new opportunities for discovery.”
Merlin’s license with TikTok is set to expire on Oct. 31. Labels or distributors that have not reached an individual agreement with TikTok by then will become unlicensed and removed from the platform.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Are you a music lover on the hunt for a tech upgrade? We’ve got good news for you. Artists like Selena […]
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Word on the e-streets is that Amazon is looking to open a low-cost storefront to rival Temu. We just hope that if this is true, the products will be of good quality.
Website The Information (yes, that is the actual name) has seen internal information sent to Amazon merchants detailing the price caps of some of the products for the new low-cost storefront.
According to the website, prices are $8 for jewelry, $9 for bedding, $13 for guitars, and $20 for sofas. Everything under this new “Low-Cost Store” ships from its fulfillment center in Guangdong, China.
While you will be getting items for the low-low, don’t expect them to come at the breakneck delivery speeds you have grown accustomed to from Amazon. The Information reports that the new storefront will have slower shipping timelines of nine to 11 days, but sellers will be charged lower fulfillment fees.
Per Engadget:
A seller would be charged between $1.77 and $2.05 to ship a 4-8 ounce item through the Low-Cost Store, compared with a $2.67 to $4.16 charge for an item of that weight shipped under Fulfillment by Amazon from a domestic warehouse, according to The Information.
Amazon has not set price limits on its eponymous online storefront, so this new platform will be a markedly different strategy from its usual approach. It’s more in line with the pricing policy followed by Temu, which launched in 2022.
In its two years of existence, Temu has earned a reputation for selling items of poor quality; Amazon can swoop in and take control of another market if it delivers the same goods but with better quality.
We shall see what happens.
Thousands of musicians, composers, actors and authors from across the creative industries, including ABBA’s Björn Ulvaeus, all five members of Radiohead and The Cure’s Robert Smith, have signed a statement opposing artificial intelligence companies and developers using their work without a license for training generative AI systems.
Signatories also include all three major record labels — Universal Music Group, Sony Music Entertainment and Warner Music Group — as well as a wide range of music trade organizations representing record labels, publishers and creators from the U.S., Canada, Australia, France, Germany, Spain, Austria, Mexico, the U.K., Ireland, Sweden and Brazil.
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“The unlicensed use of creative works for training generative AI is a major, unjust threat to the livelihoods of the people behind those works, and must not be permitted,” reads the single-sentence statement posted at aitrainingstatement.org.
Within several hours of going live on Tuesday (Oct. 22), the statement had been signed by more 11,500 people from across the creative arts, including actors Kevin Bacon, Sean Astin and Rosario Dawson; authors James Patterson, Ian Rankin, Ann Patchett and Kate Mosse; and music artists Billy Bragg, Max Richter and Norwegian singer-songwriter Aurora.
The global campaign was conceived and organized by Ed Newton-Rex, a British composer now based in the U.S., who has formerly held several senior executive roles at AI technology and music companies.
In 2010, Newton-Rex founded Jukedeck, a U.K.-based AI music generation company that provided music for video, TV, radio, podcasts and games. It was acquired by TikTok parent company ByteDance in 2019.
Following the acquisition, Newton-Rex, who is also a choral composer, went on to run ByteDance’s European AI Lab before becoming head of audio at tech firm Stability AI. He quit that role last year in protest of the company’s belief that it is acceptable to use copyrighted work without a license on “fair use” grounds without permission from rights holders.
Newton-Rex tells Billboard that several trade groups are supporting his campaign and helped gather signatories but have not provided funding for the initiative.
The statement comes amid increasing concern from creators and rights holders over how their works are being exploited by AI developers for generative training purposes — and how to rein those tech companies in.
Earlier this year, the three major record companies filed lawsuits against AI music firms Suno and Udio alleging the widespread infringement of copyrighted sound recordings “at an almost unimaginable scale.”
In the U.K., the government is soon to launch a consultation on how to regulate AI technology and is understood to be exploring a scheme that would allow AI companies to legally scrape copyright-protected content from artists and rights holders unless they “opt out.”
Creator groups say that any “opt out” solution would be highly damaging to the music business and would prefer an “opt in” scheme that grants rights holders the ability to approve the use of their works by AI companies.
Tech giants Google and Microsoft are meanwhile calling for the British government to soften the country’s copyright laws for AI firms and introduce an exception for text and data mining of copyrighted works, including music, for commercial purposes. Such a premise was raised by the previous Conservative government in 2022 but was abandoned a year later following strong criticism from musicians and creators.
“Copyright serves to safeguard the value of human creativity, while also driving value in the wider music and creative industries,” said Sophie Jones, chief strategy officer at U.K. labels trade body BPI, one of the organizations supporting Newton-Rex, in a statement. “If the U.K. is to remain a global creative powerhouse in an increasingly competitive world,” she continued, “the government must ensure that it is respected and enforced.”
Those views were echoed by the Association of Independent Music (AIM), which has also signed the statement.
“To achieve the benefits of AI for creativity, we urge policymakers not to lose sight of the need for strong copyright protections,” said AIM interim CEO Gee Davy in a statement on Tuesday (Oct. 22). She added that it was “vital” policymakers protect artists and rights holders “to ensure a healthy future for those who create, invest in and release music across genres and all communities, regions and nations of the U.K.”
Tuesday’s statement is just the latest salvo in the battle between generative AI companies and rights holders. In May, Sony Music released a statement warning more than 700 AI companies not to scrape the company’s copyrighted data, while Warner Music released a similar statement in July. That same month in the U.S. Senate, a bill dubbed the No FAKES Act, which aims to protect creators from AI deepfakes, was introduced by a bipartisan group of senators.