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Source: Katelyn Mulcahy / Getty / LeBron & Bronny James
Are the Los Angeles Lakers father-son duo, LeBron and Bronny James, coming to Call of Duty as playable operator skins?
Like his son, Bronny, LeBron James is a gamer. He has his own PS5 DualSense Controller and has been featured as a playable character in the WB Games Interactive fighter MultiVersus.
Bronny and LeBron also starred in a hilarious television spot for PlayStation’s God of War: Ragnarok.
Now, for their next trick, there seems to be a very good chance the two professional hoopers will join the likes of Snoop Dogg, Nicki Minaj, and 21 Savage by having their own operation skins in Call of Duty.
The buzz all started when LBJ lobbied for his son, who was once a member of FaZe Clan, to have his own operator skin in Call of Duty on X, formerly Twitter, writing in a post, “Bronny just said he want his own “Skin”. @Activision @CallofDuty talk to me.”
When LeBron James calls you out, you have to respond, and the official X account for COD did respond with a GIF of The Replacer, writing, “We know Bronny is a shooter, let’s talk. First father son duo in NBA history. Could be a #CallOfDuty first too.”
The Replacer Has Been Busy
So maybe The Replacer will replace both Bronny and LeBron so they can play some Black Ops 6.
Adding more fuel to the speculation fire, notable Call of Duty news site CharlieIntel also took notice, dropping the “looking eyes emoji.”
This latest development comes after The Replacer stepped in for Angel Reese so she can play some Black Ops 6, speculating the Chicago Sky superstar will be involved in the next installment in the Black Ops franchise.
Bronny also won the Call of Duty two-minute drill at the NBA Summer League, so the young hooper’s involvement in the game could have been in the works for a minute.
We shall see how this plays out. The gallery below shows more reactions to LeBron and Bronny James possibly getting operator skins.
1. LOL, chill
2. Nepotism we have no issue with
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Source: NetEase Games / Bungie / Destiny: Rising
Destiny: Rising, NetEase Games’ long-rumored free-to-play mobile first-person shooter set in Bungie’s Destiny universe has finally been unveiled.
Finally, we know what to expect from Destiny: Rising, the free-to-play shooter from China-based NetEase Games. Destiny Rising’s announcement comes after NetEase Games announced their 2018 $100 million investment in Bungie, which is coming to expensive smartphones that can run some pretty big games.
In Destiny: Rising, players will no longer create their Guardians based on the Hunter, Warlock, or Titan classes. Instead, you will choose from unique Destiny heroes.
Each character will have unique abilities and stories to utilize those characters in single, co-op, and competitive multiplayer modes, all set in Bungie’s Destiny universe.
The trailer also revealed that Destiny Rising will feature Ghosts, Lightbearers, Iron Lords, and Warlords while showcasing the hero’s unique abilities, such as the “void scythe,” which is reminiscent of an ability that the Warlock class would use in the base Destiny games.
Classic enemy factions like the Fallen, Hive, and Vex were also in the announcement trailer.
NetEase Games Is Building Its Own Storyline Using Destiny’s Lore
The game will take place in an alternative Destiny timeline and explore the post-Dark Age era before the rise of the Guardians and the Tower.
NetEase was granted creative freedom to develop its own storyline and vision for Destiny: Rising. “We want to capture and depict a specific time where the reins are in the hands of the players to experience, to explore, to define,” Stone Shi, senior narrative designer at NetEase, said, The Verge reports.
“With Destiny: Rising, NetEase Games is honored to partner with Bungie to deliver a Destiny-caliber experience to mobile devices,” said Ethan Wang, Senior Vice President, NetEase, Inc. “Destiny is an incredible franchise with a passionate and dedicated global fanbase. As huge fans ourselves, we are humbled and thrilled for the opportunity to bring gamers an action-packed RPG shooter set within the Destiny Universe.”
“For over a decade, we have built this universe to contain many unique and wonderful stories, and we are excited to see mobile gamers be able to experience this new take on the Destiny universe from the creative team at NetEase,” said Terry Redfield, Creative Lead at Bungie.
Destiny: Rising will also allow players to play in first-person or third-person modes, feature exotic weapons, and introduce a new Mythic weapon rarity class that will introduce a new weapon type and have touchscreen controls and controller support.
No release date was announced, but you can sign up for the closed alpha test on November 1 by heading here.
1. Destiny: Rising
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The ASCAP Lab, ASCAP’s innovation program, has announced this year’s cohort for their AI and the Business of Music Challenge. Featuring CRESQA, Music Tomorrow, RoEx, SoundSafe.ai and Wavelets AI, these start-ups will take part in a 12-week course, in partnership with NYC Media Lab, led by the NYU Tandon School of Engineering, to receive mentorship and small grants to develop their ideas.
As part of the initiative, the start-ups will receive hands-on support from the ASCAP Lab, as well as ASCAP’s network of writer and publisher members, to help them optimize their products for the music creator community.
While last year’s cohort of companies focused on AI for music creation and experience, the 2024 AI and the Business of Music Challenge is much more focused on commercial solutions that can help the music industry better manage data and improve workflows.
Trending on Billboard
ASCAP Chief Strategy and Digital Officer Nick Lehman says of the 2024 cohort: “ASCAP’s creator-first, future-forward commitment makes it imperative for us to embrace technology while simultaneously protecting the rights of creators. The dialogue, understanding and relationships that the ASCAP Lab Challenge creates with the music startup community enable us to drive progress for the industry and deliver on this commitment.”
Meet the ASCAP Lab Challenge teams for 2024 below:
CRESQA: An AI social media content assistant designed for songwriters and musicians that automates the process of social media strategy development and helps generate fully personalized post ideas and schedules for TikTok, Instagram, YouTube Shorts, Facebook and more.
Music Tomorrow: Analytics tools that monitor and boost artists’ algorithmic performance on streaming platforms, using AI for advanced audience insights and automation that improve an artist’s content discoverability, listener engagement and team efficiency.
RoEx: AI-driven tools for multitrack mixing, mastering, audio cleanup and quality control, designed to streamline and enhance the final steps of the creative process by delivering a professional and balanced mix with ease.
SoundSafe.ai: Robust, state-of-the-art audio watermarking using AI to enhance security, reporting and the detection of real-time piracy and/or audio deepfakes.
Wavelets AI: Tools for artists, labels, copyright holders, content distributors and DSPs that help reduce IP infringement by detecting AI vocals in music.
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Source: SOPA Images / Getty / Amazon October Prime Day
It’s Prime Day again, specifically for Amazon Prime members. Luckily, we are here to help you find some tech-related deals.
Amazon is looking out for Prime members and wants to help you get a leg up on your holiday shopping lists, specifically for the techie and gamer in your life.
Beginning on October 8 and ending on October 9, Amazon slashes prices on headphones, earbuds, gaming headphones, smart televisions, and games. So, the last two days have definitely been good days to be an Amazon Prime member, and if you’re not, it’s not too late to become one to take advantage of the deals we are about to list below.
Wireless Headphones & Earbuds
Source: Apple / Beats / Beats Solo 4 & Solo Buds
Are you looking for a new pair of wireless headphones or buds? There are plenty to choose from right now. Here are some of the best deals on Amazon.
Gaming Headsets
Source: SteelSeries / SteelSeries Arctis Nova 5 Wireless Headphones
Outside of controllers, televisions, and monitors, gamers need headsets to lock in and secure the W. Thankfully, there are some great options available on Amazon at great prices.
Video Games
Source: EA Sports / Tiburon / EA Sports Madden NFL 25
There aren’t many games getting that Prime Big Day Deal treatment, but there are some bangers worth adding to the gamer in your life or your personal collection.
Smart TVs
Source: JUNG YEON-JE / Getty
Now is a better time than ever to get a new smart television. Below are some hot deals.
Happy shopping.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Fender has expanded beyond artist-approved instruments and guitar amps to create a portable speaker that is ready to give concert-grade audio […]
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Prime Day has kicked off for the second time this year, with fall Prime Day deals including tech that’ll let you […]
More than a dozen states and the District of Columbia have filed lawsuits against TikTok on Tuesday, alleging the popular short-form video app is harming youth mental health by designing its platform to be addictive to kids.
The lawsuits stem from a national investigation into TikTok, which was launched in March 2022 by a bipartisan coalition of attorneys general from many states, including California, Kentucky and New Jersey. All of the complaints were filed in state courts.
At the heart of each lawsuit is the TikTok algorithm, which powers what users see on the platform by populating the app’s main “For You” feed with content tailored to people’s interests. The lawsuits also emphasize design features that they say make children addicted to the platform, such as the ability to scroll endlessly through content, push notifications that come with built-in “buzzes” and face filters that create unattainable appearances for users.
In its filings, the District of Columbia called the algorithm “dopamine-inducing,” and said it was created to be intentionally addictive so the company could trap many young users into excessive use and keep them on its app for hours on end. TikTok does this despite knowing that these behaviors will lead to “profound psychological and physiological harms,” such as anxiety, depression, body dysmorphia and other long-lasting problems, the complaint said.
Trending on Billboard
“It is profiting off the fact that it’s addicting young people to its platform,” District of Columbia Attorney General Brian Schwalb said in an interview.
Keeping people on the platform is “how they generate massive ad revenue,” Schwalb said. “But unfortunately, that’s also how they generate adverse mental health impacts on the users.”
TikTok does not allow children under 13 to sign up for its main service and restricts some content for everyone under 18. But Washington and several other states said in their filing that children can easily bypass those restrictions, allowing them to access the service adults use despite the company’s claims that its platform is safe for children.
Their lawsuit also takes aim at other parts of the company’s business.
The district alleges TikTok is operating as an “unlicensed virtual economy” by allowing people to purchase TikTok Coins – a virtual currency within the platform – and send “Gifts” to streamers on TikTok LIVE who can cash it out for real money. TikTok takes a 50% commission on these financial transactions but hasn’t registered as a money transmitter with the U.S. Treasury Department or authorities in the district, according to the complaint.
Officials say teens are frequently exploited for sexually explicit content through TikTok’s LIVE streaming feature, which has allowed the app to operate essentially as a “virtual strip club” without any age restrictions. They say the cut the company gets from the financial transactions allows it to profit from exploitation.
Many states have filed lawsuits against TikTok and other tech companies over the past few years as a reckoning grows against prominent social media platforms and their ever-growing impact on young people’s lives. In some cases, the challenges have been coordinated in a way that resembles how states previously organized against the tobacco and pharmaceutical industries.
Last week, Texas Attorney General Ken Paxton sued TikTok, alleging the company was sharing and selling minors’ personal information in violation of a new state law that prohibits these practices. TikTok, which disputes the allegations, is also fighting against a similar data-oriented federal lawsuit filed in August by the Department of Justice.
Several Republican-led states, such as Nebraska, Kansas, New Hampshire, Kansas, Iowa and Arkansas, have also previously sued the company, some unsuccessfully, over allegations it is harming children’s mental health, exposing them to “inappropriate” content or allowing young people to be sexually exploited on its platform. Arkansas has brought a legal challenge against YouTube, as well as Meta Platforms, which owns Facebook and Instagram and is being sued by dozens of states over allegations its harming young people’s mental health. New York City and some public school districts have also brought their own lawsuits.
TikTok, in particular, is facing other challenges at the national level. Under a federal law that took effect earlier this year, TikTok could be banned from the U.S. by mid-January if its China-based parent company ByteDance doesn’t sell the platform by mid-January.
Both TikTok and ByteDance are challenging the law at an appeals court in Washington. A panel of three judges heard oral arguments in the case last month and are expected to issue a ruling, which could be appealed to the U.S. Supreme Court.
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Source: Alex Mayo / iOne
The iOne Digital team was on site at this year’s CultureCon, where they took center stage to discuss a topic sparking widespread conversation—AI (artificial intelligence). As part of the largest Black-owned media company in the United States, it was an opportunity to address this powerful new technology through the lens of diverse creatives.
The panel discussion, Unlocking Creative Storytelling with AI, spoke to a standing-room-only audience at the annual CultureCon creative homecoming in Brooklyn, New York. Panelists Markus Robinson, Victoria Fleary and Cliché Wynter-Mayo lent their perspectives on the pros and cons of AI while Allison McGevna, iOne Digital’s Senior Vice President of Content moderated the conversation.
Protecting authenticity in the age of AI
Source: Alex Mayo / iOne
The panelists agreed that, as creatives, the key is to view AI as a supportive tool that enhances the creative process, rather than relying on it to produce a final product. “The use of the tool, the knowledge behind actually knowing how to generate the right prompt, is going to weed out the people who are just there for fast output, versus actual creatives and actual artists,” said Vice President of Social, Victoria Fleary.
While AI tools offer an unprecedented range of capabilities, Fleary noted the importance of remaining authentic as creatives. “We’re not putting in these prompts in order for it to generate what we’ll then say, ‘I did this.’ It is a wonderful breeding ground for the germination of ideas,” said Fleary. “Get that direction, and then you walk down that path. Don’t let AI do it for you.”
‘We need to figure out how to safeguard ourselves as creatives.’
Source: Alex Mayo / iOne
In regards to the risks of leaning too heavily into AI, Cliché Wynter-Mayo, Director of Sponsor & Affiliate Content, shared concerns around critical thinking being diminished if “we’re running to a machine for all the answers.” She also expressed some worries around data privacy, security, and misinformation that occurs with manipulated images and video. To mitigate some of these potential harms, she proposed promoting digital literacy that better equips people to discern credible information. Additionally, she wants to see more governance policies and regular data audits to ensure compliance.
“What’s next for us? How do we protect our creative minds? For me that’s where most of my hesitation comes in,” said Wynter-Mayo. “I think we’re just moving so fast. We need to give ourselves a beat to figure things out and to safeguard ourselves as creatives.”
SVP of Product and Technology Markus Robinson is pro-AI and eager to explore opportunities to leverage its uses. However, he emphasized the importance of setting boundaries to protect intellectual property. Robinson noted that iOne Digital opts out of allowing AI language models like ChatGPT and Google Gemini to “crawl” or use content published across the iOne Digital ecosystem including publications like MadameNoire, NewsOne and HipHopWired.
“We believe our voice is unique and something that a lot of folks can’t replicate, so we’ve asked the large language models (LLMs) not to crawl our stuff,” said Robinson. “At the same time, we’re actively having conversations about licensing our content, and that’s the way it should be.”
Using AI tools to streamline work and everyday life
Source: Alex Mayo / iOne
While there’s a conversation happening around protecting creatives in the new age of AI, there are also plenty of areas in which AI has become a useful tool. From transcribing audio and video to text and facilitating note-taking, this technology has proven to be a huge timesaver in the workplace, the panelists agreed. It even has a place at home, where Wynter-Mayo uses ChatGPT to inspire dinner recipes for her family by typing prompts listing the ingredients in her fridge.
It’s clear that AI is here to stay, which is why this conversation is critically important for Black and diverse creatives, the panel emphasized. Like it or not, the iOne Digital team agreed that this emergent technology is something we all need to learn and understand, at the very least. By leveraging these tools, iOne Digital is ensuring that Black and diverse creatives are being included in the AI conversation and do not get left behind as this technology continues to evolve.
Source: Alex Mayo / iOne
Over the last decade or two, there have been dozens of difficult licensing negotiations between rightsholders and online music platforms — some of which played out in public or even resulted in content being unavailable online.
Just this week, around the time YouTube temporarily took down music by SESAC songwriters, the digital rights licensing collective Merlin informed its member labels that TikTok “walked away” from talks to renew its license agreement and planned to deal with labels individually. This letter Merlin sent to its members says TikTok’s goal is “fragmenting the Merlin membership, in order, we believe, to minimize their pay out.”
In one way, this is an old story. Most online platforms have so much market share that it’s hard for rightsholders to negotiate good deals: There’s just one TikTok, just like there’s just one Facebook and just one YouTube. But there are thousands of labels. Since smaller labels need giant platforms more than those platforms need labels, they need to bulk up, in order to balance market share against market share. For indie labels, that means either making a distribution deal with a major or joining Merlin, which negotiates on behalf of its members. (This same idea has fueled a merger mania throughout the media business, as movie studios and book publishers merge to better deal with Netflix or Amazon.) Sometimes, though, platforms push back.
Trending on Billboard
In another way, this is an old story with a new twist. TikTok has suggested that part of the reason it wants to change its deal structure is that it’s concerned about fraud, specifically the alleged delivery of recordings and remixes by labels that do not own the rights to them or assert ownership incorrectly — a problem that sources say comes disproportionately from a few companies. This seems like a reasonable concern, and it’s one that’s widely shared, although the problem is hardly unique to Merlin. Plus, it should be possible to exclude a small number of bad actors from a new Merlin deal, and it’s hard to imagine that dealing with indies directly wouldn’t give TikTok a financial advantage.
In yet another way, this is a whole new kind of negotiation, the likes of which the music business hasn’t seen since the early days of YouTube. These days, most online platforms need to play nice, or at least sort of nice, since negotiations that turn ugly in public tend to be distracting from other public policy priorities, and because today’s negotiating counterparty could become tomorrow’s business partner.
TikTok seems less concerned with these issues: It went without a Universal Music deal for about three months early this year and then didn’t renew its NMPA-blessed deal with independent publishers. Partly, that could be because it’s already facing an existential policy issue in the form of a ban in the U.S., or at least a forced sale to prevent that. It also seems to think that music doesn’t drive as much value — which could be why it’s shutting down its nascent TikTok Music subscription service. Whether or not the company is right, its attitude toward rightsholders can be very different.
TikTok is also developing a reputation, fairly or not, for being less sentimental about the culture business than other platforms. For years, most online platforms have made the case that rightsholders are better off with the deals they’re offering, because of the exposure they offer — think YouTube or Spotify. TikTok clearly has significant promotional value, but it tends to act more aggressively. Or maybe its other reputational issues are so significant that pissing off music rightsholders just isn’t as big a deal.
That could change — TikTok’s Merlin strategy has indie labels rattled because it could splinter the rights group. If the platform’s gambit works, other companies could follow and Merlin could end up in a weaker position. The bigger indies would be fine. Others might look for leverage from the major labels’ indie distribution companies, like The Orchard (Sony Music) and Virgin (UMG), which would further undermine Merlin. This would damage the whole indie ecosystem — especially the small labels run by creative founders who don’t have the infrastructure to negotiate as smartly as Merlin.
There’s also a chance that this won’t be as easy as TikTok thinks. Going around Merlin could save it money, but if it’s so simple you wonder why no other platform has tried it. One reason is that Merlin deals cover a wide range of labels and content, some of which could be hard to get otherwise. Another is that it’s easier to do one negotiation than hundreds. Assuming, of course, that TikTok is serious about negotiating, as opposed to simply sending a letter with deal terms that it expects rigthsholders to accept.
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Source: Gilbert Flores / Getty / Kerry Washington
Spill, the Black-owned alternative to Elon Musk’s floundering platform X, formerly known as Twitter, has a big backer in Kerry Washington.
Tech Crunch reports that actress Kerry Washington is now an investor in the Black-owned social media platform Spill. The news comes as the platform celebrates its second year in existence.
Spill is the brainchild of Alphonzo Terrell, a former global head of editorial at Twitter who was laid off by the company following Musk’s reluctant acquisition of the platform, which he stupidly rebranded as X.
When Spill was created, he raised a $2 million seed extension and grew the app’s user base to around 200,000. One of those users was Emmy-Award-winning actress Kerry Washington.
Washington’s presence on Spill was very loud. She hosted Tea Parties, the platform’s name for live video conversations, and actively engaged in discussions with other users, encouraging people to vote.
Speaking with Tech Crunch, Terrell spoke about Washington’s presence on the platform.
“She’s incredibly accessible and knowledgeable, especially around these topics, and is not scared in any way, shape, or form about really engaging with people directly,” Terrell told the website. “I think it really does represent the kind of environment we want to cultivate on Spill … We’re all human here, too. Let’s connect.”
Washington, who is no stranger to making investments, added, “In a digital world where marginalized groups, especially Black, Brown, and LGBTQIA folks, rarely feel prioritized, Spill stands out. I’m proud to be part of this community as both a user and an investor.”
Spill Is Offering A New Space For Black & Brown Users To Be Creative On Social Media
Since Musk took over Twitter, users, specifically Black users, have sought a new platform to express their creativity. Spill, BlueSky, and Instagram Threads were among those options.
Spill has made significant strides in keeping people engaged on the platform. One reason is that it has found success in that area thanks to launching a live multiplayer Spades game.
We hope Spill continues to make a splash in the social media space.