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A new Spanish-language version of Brenda Lee‘s holiday hit “Rockin’ Around The Christmas Tree” was released Friday (Oct. 25), using “responsibly-trained” artificial intelligence to make the translation. A perennial hit for 66 years and counting, “Rockin’ Around The Christmas Tree” is the biggest song to have been translated into a new language using AI.
Released via MCA Nashville/Universal Music Enterprises (UMe), “Noche Buena y Navidad” was revamped by four-time Latin Grammy award-winning producer Auero Baqueiro. Baqueiro first translated the lyrics from English to Spanish, trying to match the same phonetics and rhyming structure that made sense for Spanish while maintaining the original lyrical themes from the original English version. Then, he enlisted Chile-born, L.A.-based vocalist Leyla Hoyle to sing the vocals in Spanish in a way that would capture Lee’s unique voice patterns, including intricacies like phrasing, tone, and breaths.

Baquiero ultimately kept the original music and background vocals and, once Hoyle recorded the raw Spanish vocals, used AI to map Lee’s voice over Hoyle’s performance. The translation was made possible using SoundLabs AI’s MicDrop technology, a “responsibly-trained” AI audio plugin that allows users to swap their voices out with another voice or instrument.

Trending on Billboard

The new AI-powered translation arrives just in time for the holiday season. Despite being released back in 1958, Lee’s “Rockin’ Around the Christmas Tree” is more popular than ever. Last year, her song hit No. 1 on the Billboard Hot 100 for the first time and stayed in the top spot for three straight weeks.

Lee is not the first artist to use AI to translate her work. In May 2023, HYBE debuted a new K-pop artist, MIDNATT, who used AI to release his first single in six different languages. In November 2023, indie-pop artist Lauv released an AI translation of his single “Love U Like That” in Korean as a nod to his strong fanbase in that country. Similarly to “Rockin’ Around the Christmas Tree,” a bilingual human songwriter, Kevin Woo, translated the “Love U Like That” lyrics to Korean. After Woo sang through the song, Lauv’s voice was planted on top of his vocals using the AI voice platform Hooky.

Finally, country icon Randy Travis made headlines in May 2024 by using AI voice technology to record a new single, “Where That Came From,” after his vocal abilities were greatly diminished in a near-fatal stroke a decade before.

The Spanish-language version of “Rockin’ Around the Christmas Tree” is the first release from Universal Music Group (UMG) and SoundLabs’ partnership, which was announced in June 2024. The AI company was founded by software developer and electronic artist BT and is said to be “responsibly” trained. The partnership is part of UMG’s “responsible AI initiative,” as laid out by the company’s CEO/chairman Lucian Grainge, which involves “forg[ing] groundbreaking private-sector partnerships with AI technology companies.”

“I am so blown away by this new Spanish version of ‘Rockin’ Around The Christmas Tree,’ which was created with the help of AI,” said Lee in a statement. “Throughout my career, I performed and recorded many songs in different languages, but I never recorded ‘Rockin’’ in Spanish, which I would have loved to do. To have this out now is pretty incredible, and I’m happy to introduce the song to fans in a new way.”

“We are thrilled to work with Brenda Lee to making ‘Rockin’ Around The Christmas Tree’ the first classic song translated responsibly into another language with the power of AI, added UMe president/CEO Bruce Resnikoff. “We are also very excited about the possibilities of this emerging technology and look forward to harnessing its capabilities to introduce new material created by and approved by our artists.”

“The minute you hear Brenda Lee’s iconic voice on ‘Rockin’ Around The Christmas Tree’ you know it’s the official start of Christmas,” said UMG Nashville chair/CEO Cindy Mabe. “The global hit has touched people all over the world and kept this young 13-year-old spirit of Christmas captured in a time capsule. We are all so excited for this new Spanish version created with the help of AI from that legendary voice and approved by Brenda Lee herself to help celebrate this enduring, timeless classic.”

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
It’s easy to get lost in the music when you’re wearing comfortable headphones and jamming away to your favorite songs, but your brain could be suffering from burnout.  

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Luxury audio brand Master & Dynamic partnered with Neurable, a neurotechnology company specializing in developing AI-powered tools, to introduce an innovation in smart headphones.

The MW75 Neuro headphones measure your brain activity to help boost productivity and avoid burning out by integrating Neurable’s brain-computer interface (BCI) and AI technology. Electroencephalography (EEG) sensors in the ear pads of the headphones track and analyze brain signals and translates them into “detailed brainwave data that offers valuable insights into focus levels and more,” according to a news release.

Trending on Billboard

Master & Dynamic MW75 Neuro Smart EEG ANC Headphones

Available in onyx and grey, MW75 Neuro headphones are up for pre-order and will be released on Oct. 31. They feature memory foam pads, an anodized aluminum headset, tempered glass and lambskin leather.

On the technical front, the hi-fidelity headphones are powered with 40mm beryllium metal drivers, Bluetooth 5.2, adaptive technology that connects to hi-res Bluetooth audio up to 100 feet and a 22-hour battery.

With the Neurable app, you can access your brainwave data and focus score, track your progress, find tips to enhance productivity and enact the Brain Break feature, which prompts you to pause and refocus.

“The brain serves as the core of our health and well-being, yet we have only scratched the surface of what is possible by understanding and harnessing its power,” said Dr. Ramses Alcaide, co-founder and CEO of Neurable. “In partnership with Master & Dynamic, we are eager to bring the future of neurotechnology to the world with the debut of our groundbreaking MW75 Neuro smart headphones. These headphones mark the beginning of BCI-enabled technology for all, with the development of future use cases already underway.”

Master & Dynamic’s product lineup includes the MW75 ANC Noise–Canceling Headphones ($599), MH40 Wireless Over-Ear Headphones ($399) and the MW09 Wireless Earbuds ($349).

For more tech upgrades, check out the best speakers for music fans and the best vertical record players.  

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Recording songs is just one step in the music-making process. Next, emerging artists need to distribute their album, EP or singles on music streaming platforms in order to reach listeners.

Sources like YouTube and TikTok have become a popular method for exposure, but if you’re looking to reach a wider audience, DistroKid can instantly get your music on Spotify — and for as little as $2 a month.

What differentiates the platform from the rest isn’t just its simplicity, but its artist-first mind-set and ability to eliminate having to count tracks and pay royalty fees. In three easy steps, you can get your music quickly released on Spotify in addition to a slew of other benefits. You’ll need to sign up for DistroKid in order to take advantage of everything the service has to offer, but the platform offers a variety of affordable plans to choose from, starting at $1.92 a month (billed annually at $22.99).

Trending on Billboard

Make the most of your DistroKid access when you pick from the Musician, Musician Plus or Ultimate plan. The Musician plan is the base package for one artist that’s $22.99 a year and includes unlimited song uploads, your lyrics in Google, a Spotify verified checkmark, the ability to create royalty splits and access to the mobile app.

For more creative freedom, you can get Musician Plus for $39.99 a year ($3.33 a month) and utilize it for up to two artists while receiving everything in the Musician plan in addition to synced lyrics in Apple Music and daily streaming stats. You can flex your creativity further when you take advantage of the customizable features for a label name, release date, preorder date and iTunes pricing.

To save up to 40% off, you can go for the Ultimate subscription that’s $89.99 a year and includes everything in the Musician Plus plan in addition to 1 TB of storage, contact info for thousands of playlists and free iPhone app access.

Beyond receiving verification on Spotify, a DistroKid subscription gives you control over your artist profile, allowing you to update your photo, bio and links. You can help your music reach more listeners by pitching songs directly to Spotify playlist curators and even track streaming statistics, including number of streams, saves and engagements. The deep insight into your audience can assist in developing marketing plans — especially since DistroKid lets you view Spotify’s streaming charts.

In terms of getting paid, the platform handles all of that for you with payments distributed twice a week — and you get to keep 100% of the royalties.

UnitedMasters has reached a new multi-year licensing agreement with TikTok. News of the deal comes just weeks after Billboard broke the news that TikTok “walked away” from talks to renew its license with Merlin, a collective that negotiates digital licensing deals for more than 30,000 indie labels and distributors.
Instead, TikTok noted that it wished to forge deals with most of the labels and distributors individually and cited previous issues with Merlin’s members delivering “fraudulent content” as the reason why they were not renewing with Merlin. Merlin read this move as TikTok “fragmenting” its membership to try to “minimize” licensing payments for indie music.

UnitedMasters — which has worked with more than 2 million independent artists, including FloyyMenor, Brent Faiyaz, BigXthaPlug, Tobe Nwigwe and Anycia — will include its full, expansive catalog in the new deal. The agreement will also provide additional commercial opportunities for UnitedMasters artists via TikTok’s Commercial Music Library.

Trending on Billboard

A press release states that TikTok and UnitedMasters “share the vision and understanding that commercial use of music on platforms offers significant revenue and promotional opportunities for artists” — and that having access to TikTok’s Commercial Music Library will give UnitedMasters talent access to new revenue and promotional streams for their talent.

Beyond just TikTok, licensing music for commercial purposes is a crucial focus for UnitedMasters. Previously, it has landed its artists deals with major brands like Bose, Walmart, ESPN, Coca-Cola, IKEA, Dove and more.

“Our partnership with TikTok provides UnitedMasters artists unparalleled access to a vast global audience, while TikTok creators and users gain early exposure to some of the most impactful independent music today,” said Steve Stoute, founder/CEO of UnitedMasters, in a statement. “TikTok recognizes the power of music and creativity, which is why we are excited to formalize this partnership.”

“TikTok has proven that it’s a launchpad for artists, turning viral moments into chart-topping hits,” Stoute added. “With this partnership, I look forward to seeing our artists thrive on TikTok and extend their reach and influence across the music industry. We’re building a future where they can own their success and grow their careers on their own terms.”

“We want to make the world’s best music available to our global community of over a billion music fans,” added Ole Obermann, head of music business development at TikTok. “That’s why we are so excited to be entering into a direct deal with a prominent independent label like UnitedMasters, with its deep, diverse roster of independent artists. Together, we’re ready to amplify these voices and bring their music to a global stage, unlocking new opportunities for discovery.”

Merlin’s license with TikTok is set to expire on Oct. 31. Labels or distributors that have not reached an individual agreement with TikTok by then will become unlicensed and removed from the platform.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Are you a music lover on the hunt for a tech upgrade? We’ve got good news for you. Artists like Selena […]

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Source: picture alliance / Getty / Amazon
Word on the e-streets is that Amazon is looking to open a low-cost storefront to rival Temu. We just hope that if this is true, the products will be of good quality.

Website The Information (yes, that is the actual name) has seen internal information sent to Amazon merchants detailing the price caps of some of the products for the new low-cost storefront.

According to the website, prices are $8 for jewelry, $9 for bedding, $13 for guitars, and $20 for sofas. Everything under this new “Low-Cost Store” ships from its fulfillment center in Guangdong, China.
While you will be getting items for the low-low, don’t expect them to come at the breakneck delivery speeds you have grown accustomed to from Amazon. The Information reports that the new storefront will have slower shipping timelines of nine to 11 days, but sellers will be charged lower fulfillment fees.
Per Engadget:
A seller would be charged between $1.77 and $2.05 to ship a 4-8 ounce item through the Low-Cost Store, compared with a $2.67 to $4.16 charge for an item of that weight shipped under Fulfillment by Amazon from a domestic warehouse, according to The Information.
Amazon has not set price limits on its eponymous online storefront, so this new platform will be a markedly different strategy from its usual approach. It’s more in line with the pricing policy followed by Temu, which launched in 2022.
In its two years of existence, Temu has earned a reputation for selling items of poor quality; Amazon can swoop in and take control of another market if it delivers the same goods but with better quality.
We shall see what happens.

Thousands of musicians, composers, actors and authors from across the creative industries, including ABBA’s Björn Ulvaeus, all five members of Radiohead and The Cure’s Robert Smith, have signed a statement opposing artificial intelligence companies and developers using their work without a license for training generative AI systems.
Signatories also include all three major record labels — Universal Music Group, Sony Music Entertainment and Warner Music Group — as well as a wide range of music trade organizations representing record labels, publishers and creators from the U.S., Canada, Australia, France, Germany, Spain, Austria, Mexico, the U.K., Ireland, Sweden and Brazil.    

Trending on Billboard

“The unlicensed use of creative works for training generative AI is a major, unjust threat to the livelihoods of the people behind those works, and must not be permitted,” reads the single-sentence statement posted at aitrainingstatement.org.

Within several hours of going live on Tuesday (Oct. 22), the statement had been signed by more 11,500 people from across the creative arts, including actors Kevin Bacon, Sean Astin and Rosario Dawson; authors James Patterson, Ian Rankin, Ann Patchett and Kate Mosse; and music artists Billy Bragg, Max Richter and Norwegian singer-songwriter Aurora.

The global campaign was conceived and organized by Ed Newton-Rex, a British composer now based in the U.S., who has formerly held several senior executive roles at AI technology and music companies.

In 2010, Newton-Rex founded Jukedeck, a U.K.-based AI music generation company that provided music for video, TV, radio, podcasts and games. It was acquired by TikTok parent company ByteDance in 2019.

Following the acquisition, Newton-Rex, who is also a choral composer, went on to run ByteDance’s European AI Lab before becoming head of audio at tech firm Stability AI. He quit that role last year in protest of the company’s belief that it is acceptable to use copyrighted work without a license on “fair use” grounds without permission from rights holders. 

Newton-Rex tells Billboard that several trade groups are supporting his campaign and helped gather signatories but have not provided funding for the initiative.

The statement comes amid increasing concern from creators and rights holders over how their works are being exploited by AI developers for generative training purposes — and how to rein those tech companies in.

Earlier this year, the three major record companies filed lawsuits against AI music firms Suno and Udio alleging the widespread infringement of copyrighted sound recordings “at an almost unimaginable scale.”

In the U.K., the government is soon to launch a consultation on how to regulate AI technology and is understood to be exploring a scheme that would allow AI companies to legally scrape copyright-protected content from artists and rights holders unless they “opt out.”

Creator groups say that any “opt out” solution would be highly damaging to the music business and would prefer an “opt in” scheme that grants rights holders the ability to approve the use of their works by AI companies.

Tech giants Google and Microsoft are meanwhile calling for the British government to soften the country’s copyright laws for AI firms and introduce an exception for text and data mining of copyrighted works, including music, for commercial purposes. Such a premise was raised by the previous Conservative government in 2022 but was abandoned a year later following strong criticism from musicians and creators.

“Copyright serves to safeguard the value of human creativity, while also driving value in the wider music and creative industries,” said Sophie Jones, chief strategy officer at U.K. labels trade body BPI, one of the organizations supporting Newton-Rex, in a statement. “If the U.K. is to remain a global creative powerhouse in an increasingly competitive world,” she continued, “the government must ensure that it is respected and enforced.”

Those views were echoed by the Association of Independent Music (AIM), which has also signed the statement.

“To achieve the benefits of AI for creativity, we urge policymakers not to lose sight of the need for strong copyright protections,” said AIM interim CEO Gee Davy in a statement on Tuesday (Oct. 22). She added that it was “vital” policymakers protect artists and rights holders “to ensure a healthy future for those who create, invest in and release music across genres and all communities, regions and nations of the U.K.”

Tuesday’s statement is just the latest salvo in the battle between generative AI companies and rights holders. In May, Sony Music released a statement warning more than 700 AI companies not to scrape the company’s copyrighted data, while Warner Music released a similar statement in July. That same month in the U.S. Senate, a bill dubbed the No FAKES Act, which aims to protect creators from AI deepfakes, was introduced by a bipartisan group of senators.

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Source: ODD ANDERSEN / Getty / Elon Musk
Elon Musk is currently out here stumping for Trump and giving money to those who sign up for his Super PAC. Due to a new lawsuit, he may have to dig even deeper into his pockets.

Spotted on The Verge, one of the production companies behind the 2017 film Blade Runner 2049, feels Elon Musk, who is honestly just the Donald Trump of tech, ripped off the movie for his robotaxi event.

On Monday, October 21, LA-based production company Alcon Entertainment slapped Phony Stark, his company Tesla, and Warner Bros. Discovery, alleging the use of an AI image generator to create promotional art for the We, Robot event that resembles stills from Blade Runner 2049.
According to Alcon, who also owns the copyright to Blade Runner 2049, WBD and Tesla decided to slide them a request to use imagery from the film just hours ahead of the We, Robot event on October 10 that conveniently took place on the Warner Bros. lot in California.
The website notes that because this event was live-streamed internationally, Alcon directly had to provide clearance for the images, even though Warner Bros. owns some licensing rights to Blade Runner 2049.
Per The Verge:

“Any prudent brand considering any Tesla partnership has to take Musk’s massively amplified, highly politicized, capricious and arbitrary behavior, which sometimes veers into hate speech, into account,” Alcon’s suit explains. “Alcon did not want BR2049 to be affiliated with Musk, Tesla, or any Musk company, for all of these reasons.”

Despite Alcon’s refusal, however, Tesla allegedly decided to feed shots from Blade Runner 2049 into an AI image generator to create “a lightly stylized fake screen still screen” which was displayed prominently during the We, Robot presentation. 

The Verge also reports that Musk mentioned Blade Runner while describing sci-fi interpretations of the future. The live stream cut to a photo of a man wearing a trench coat standing in front of a dusty apocalyptic cityscape, basically the entire look of Blade Runner 2049.

This is not the first time Elon Musk and his company have been accused of copying someone else’s style. During the same event, the director of I Robot, Alex Proyas, accused Musk of swagger-jacking his designs, a claim many people on X, formerly Twitter, quickly made.

So, these latest accusations don’t shock us at all.

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Source: NYVGCC / New York Game Awards
The NYVGCC (New York Video Game Critic’s Circle) has announced the return of its annual awards show, the New York Game Awards.
Not to be confused with Geoff Keighly’s yearly spectacle, The Game Awards, or the New York Game Awards, which are celebrating their 14th year. The Game Awards celebrate the year’s best in gaming and benefit a worthy cause.

Variety exclusively reports that when the New York Game Awards will be back at the SVA Theater in Manhattan with Circle President Harold Goldberg and former Nintendo of America president Reggie Fils-Aimé set as co-hosts.
For those looking to attend, tickets will be sold on Eventbrite and cost $80. For $100, you get limited access to the awards afterparty, where you can rub shoulders with the winners, hosts, and the yearly Legend Award winner while enjoying complimentary drinks.
Outside of the announcement of this year’s hosts, the identity of this year’s Legend Award recipient has not been revealed. Previous prestigious award winners include Xbox Gaming Chief Phil Spencer and Naughty Dog Studios’ president, Neil Druckmann.

Celebrating Video Games For A Purpose
As mentioned above, the New York Game Awards is the leading fundraiser for the NYVGCC’s Playing with Purpose writing program. The program helps bring video game journalism and game narrative workshops to shelters and schools across the city, also working with students and interns at the Laboratory School, TAPco, Dreamyard Prep, BronxWorks Shelter, Mott Hall 3 Middle School, and Andries Hudde Middle School.
“We can’t believe another year in gaming has passed, but we’re ready to welcome in the 14th annual New York Game Awards,” NYVGCC president and founder Harold Goldberg said, per Variety. “Each year is a special undertaking where we not only highlight the best of gaming, but we honor the creators, developers, and media who help make this an industry we all love. We have a very special lineup you won’t want to miss, so stay tuned for more updates by following us at @nyvgcc on X.”
HHW Gaming has been able to attend the last New York Game Award ceremonies; we are looking forward to being there again and celebrating another year of video games.

Grammy-winning producer Timbaland has taken on a new role as a strategic advisor to Suno, an AI music company that can generate full songs at the click of a button.
News of the deal comes four months after the three major music companies collectively sued Suno (and competitor Udio) for alleged infringement of their copyrighted sound recordings “at an almost unimaginable scale.”

According to a press release from Suno, Timbaland has been a “top user” of the platform for months, and this announcement formalizes his involvement with Suno. The partnership will be kicked off with Timbaland previewing his latest single “Love Again” exclusively on Suno’s platform.

Then, Suno users will be able to participate in a remix contest, which will include feedback and judging from Timbaland himself and over $100,000 in prizes for winning remixes. Timbaland will also release the top two remixes of “Love Again” on streaming services, including Spotify, Apple Music and more.

Trending on Billboard

Additionally, as part of being a strategic advisor to Suno, Timbaland will assume an “active” role in the “day-to-day product development and strategic creative direction” of new generative AI tools, says the company in a press release.

Suno is one of the most advanced generative AI music companies on the market today. Using simple text prompts, users can generate voice, lyrics and instrumentals in seconds. On May 21, Suno announced that it had raised $125 million in funding across multiple funding rounds, including investments from including Lightspeed Venture Partners, Nat Friedman and Daniel Gross, Matrix and Founder Collective. Suno also said it had been working closely with a team of advisors, including 3LAU, Aaron Levie, Alexandr Wang, Amjad Masad, Andrej Karpathy, Aravind Srinivas, Brendan Iribe, Flosstradamus, Fred Ehrsam, Guillermo Rauch and Shane Mac.

Though many have marveled at its uncanny music-making capabilities, the music business establishment also feared that Suno might have been trained on copyrighted material without consent. (At the time, Suno declined to state what materials were in its training data, and whether or not it included copyrighted music).

Then, Billboard broke the news on June 20 that the major labels were weighing the idea of a lawsuit against Suno and Udio, alleging widespread copyright infringement of their sound recordings for the purposes of AI training. After the lawsuit was officially filed four days later, Suno and Udio then hired top law firm Latham & Watkins, and filed lengthy responses to fire back at the labels. Suno noted it was “no secret” that the company had ingested “essentially all music files of reasonable quality that are accessible on the open Internet” and that it was “fair use” to use these files.

“When I heard what Suno was doing, I was immediately curious,” says Timbaland of the partnership. “After witnessing the potential, I knew I had to be a part of it. By combining forces, we have a unique opportunity to make A.I. work for the artist community and not the other way around. We’re seizing that opportunity, and we’re going to open up the floodgates for generations of artists to flourish on this new frontier. I’m excited and grateful to Suno for this opportunity.”

“It’s an honor to work with a legend like Timbaland,” says Mikey Shulman, CEO of Suno. “At Suno, we’re really excited about exploring new ways for fans to engage with their favorite artists. With Timbaland’s guidance, we’re helping musicians create music at the speed of their ideas—whether they’re just starting out or already selling out stadiums. We couldn’t be more excited for what’s ahead!”