style

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Super Bowl 2024 has come and gone, but the big game has left an everlasting impression, from Usher’s halftime show to […]

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
True Religion is getting into women’s fashion and they chose none other than Grammy-nominated rapper Saweetie to spotlight their spring ’24 campaign. Based on the looks the “Best Friend” rapper shows off, it’s clear this season will have you embracing denim dresses, baggy jeans and graphic T-shirts (including the timeless band tee look).

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The partnership marks the clothing brand’s first women-focused campaign, which officially dropped on Thursday (Feb. 8) and features styles up to 30% off. True Religion was encouraged to pursue a women’s-focused campaign after seeing a major jump in sales in 2023 — to the tune of more than $21 million, according to a press release.

Courtesy of True Religion

Saweetie grew up sporting the brand, making it a no-brainer to join forces.

“True Religion has always been that girl,” Saweetie said in an official press statement. “This new line stays authentic to the True Religion I grew up wearing but also has some bold and unexpected pieces.”

Courtesy of True Religion

For the clothing brand, the “Shot O’Clock” rapper exudes the type of “main character energy” they encourage their shoppers to embrace.

“We very much believe that style is not just about what you wear; it’s a destination where confidence meets individuality,” said Kristen D’Arcy True Religion’s chief marketing officer. “Saweetie is the very embodiment of this main character energy, which comes across throughout every campaign asset for Spring. ’Go There’ evokes the idea of adventure and travel and serves as a call to our customers to take their style to a more extreme, rebellious, and unexpected level.”

Whether you want to channel the “Closer” artist’s style or need a wardrobe refresh, you can shop Billboard Shopping‘s favorite picks below, or view the entire campaign here.

True Religion

Denim Big T Halter Vest

Upgrade your vest collection with a white denim version that will instantly become a wardrobe staple. The design features contrast stitching and a button-up closure you can customize to your liking. Wear it alone or layer it on top of a T-shirt, turtleneck and more.

True Religion

Hunting Camo Bobbi Cargo Pants

Add some pattern to your pants collection with these camo cargo pants that will really help you blend in to the fashion scene. It’s made from a single needle stitching as well as belt loops to accessorize with and cargo pockets for storing your small essentials.

True Religion

Tiger TR Logo Baby Tee

Show off your love for the brand with a baby tee patterned with the True Religion’s iconic logo and a tiger graphic. You can pair it with your go-to jeans, joggers or cargo pants and even layer it under a bomber, leather jacket or denim jacket for added style.

For more product recommendations, check out our roundups of the best oversized leather jackets, shackets for women and knee-high boots.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Taylor Swift left the 2024 Grammys with a historic album of the year win and the bombshell announcement of her new […]

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Prepare to scream, because Usher and SKIMS are joining forces for a new men’s campaign that’ll coincide with the release of the “OMG” singer’s upcoming album Coming Home. After the successful launch of its first-ever men’s collection, SKIMS decided to do one of its most epic restocks with Usher at the center.

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After you watch the 2024 Super Bowl and Usher’s halftime performance, you’ll have the opportunity to snag underwear and basics approved by the “Yeah!” singer. The restock will drop on Monday (Feb. 12) at 12 p.m. ET/9 a.m. PT, and will include four new colorways: Stone, Midnight Blue, Military and Oxblood. Some of the new pieces worn by the singer include the brand’s popular Stretch 5-inch Boxer in Midnight as well as the SKIMS Cotton 5-inch Boxer in Military and more basics.

Skims x Usher

Courtesy of Skims

The singer will be joining a star-studded list of talent including Neymar Jr., Nick Bosa, Shai Gilgeous-Alexander and Patrick Mahomes. For him, it was a humbling moment to join the campaign — especially as a friend of founder Kim Kardashian.

“When I was asked to partner with SKIMS Mens, I was so humbled,” Usher said in a press release. “Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense.”

Each piece is versatile and aims to move with you, whether you’re working out in your winter running gear or using the cotton T-shirt as a layering piece under your oversized leather jackets and more.

While you can’t shop the pieces until Feb. 12, you can check out what’s to come and join the waitlist to get notified the moment the clothing goes live.

For more product recommendations, check out our roundups of the best running shorts, shoes for travel and men’s watch sales.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Taylor Swift celebrated more than just her record-breaking win at the 66th annual Grammys Awards Sunday (Feb. 4) — she also […]

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Victoria Monét is expressing her feminine power through a new campaign with Khloe Kardashian and Emma Grede’s clothing brand Good American. […]