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Spotify paid out nearly $4.5 billion to independent rights holders in 2023, or roughly half of the more than $9 billion the streaming service paid to all labels and publishers last year, the company announced Tuesday (Feb. 27). The $4.5 billion total marks a new record for the indie sector (which includes DIY artists) and […]
If you don’t live under a rock, you are likely aware that Beyoncé released a pair of new songs earlier this month. One of them, “Texas Hold ‘Em,” has blanketed TikTok in recent days: Around 74,000 users had made videos incorporating the sound on February 18; this more-than-tripled over the course of a week, pushing the total number of clips using the track past 224,000 on February 25. “Texas Hold ‘Em” climbed from No. 2 to No. 1 on the latest Hot 100.
TikTok’s ability to help drive this kind of ubiquity has diminished in recent years — much to the chagrin of the music industry. “In 2019, you could catch a trend and go top five on Apple Music in like a day,” says Harrison Golding, vice president of strategic marketing at EMPIRE. “Now the platform is so mature that even if you get trends and user-generated content, the numbers may not correlate to streams.”
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And yet: “The virality of this Beyoncé record shows you the power of the platform,” says Nima Nasseri, a former vp of A&R strategy for Universal Music Group, where he worked on a team that ran TikTok campaigns for resurgent catalog hits like Trinidad Cardona’s “Dinero” and Phantogram’s “Black Out Days.” “It’s still there. You can’t discount it.” (Not that anyone was discounting it — more like lamenting the good old days when outcomes on TikTok were far easier to influence.)
The TikTok takeover of “Texas Hold ‘Em” carries extra weight because it feels like a potent reminder of the platform’s impact at a time when the music industry is eager to look for alternatives. Licensing negotiations between Universal Music Group and TikTok fell apart in January, which means that no official sounds from UMG artists have been available on the platform during February. And whenever TikTok faces a potential obstacle — U.S. politicians threaten to ban it, for example, or a massive song catalog is removed — music industry attention turns to Instagram and YouTube, which also have their own short-form video delivery systems (Reels and Shorts, respectively).
It’s possible that more music will come down from TikTok at the end of February — not just tracks by UMG’s artists, but also any songs that include contributions from Universal Music Publishing Group’s songwriters. It makes sense, then, that “artists and their teams are putting more strategy into all three platforms now,” according to Jen Darmafall, director of marketing for ATG Group. “Before, they would just make content that works for TikTok and then post it on the other platforms.”
Although recent history is littered with songs that exploded on TikTok and saw a correlated jump on streaming services, it’s always been much harder to find comparable examples associated with Reels and Shorts. “Reels is more self-contained,” Nasseri explains. “You can get 100,000 uses of a sound on Reels, and that won’t impact” plays on streaming services.
Historically, success on Reels creates “more of a passive following,” adds Ben Locke, director of A&R and marketing at the label Disharmony.
When it comes to Shorts, Golding includes it in all his rollouts, as do most music marketers. “Is it changing a record like TikTok can?” he asks. “No, not yet.”
Nasseri agrees: “You don’t see creates grow at the same rate on YouTube Shorts as they do on TikTok.” (Neal Mohan, YouTube’s CEO, recently wrote on the company’s blog that “Shorts is averaging over 70 billion daily views, and the number of channels uploading Shorts has grown 50% year over year.”)
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This all makes the recent success of Sawyer Hill’s “Look at the Time” that much more noteworthy: The song topped Spotify’s Viral 50 chart in the U.S. last week thanks in large part to listeners coming from Reels. “I’ve never seen virality from Reels like this that drove consumption in a meaningful way,” says Locke, who signed Sawyer Hill to Disharmony.
Locke actually found Sawyer Hill on TikTok (of course) late in 2022; “Look at the Time,” a parched power ballad riddled with reproachful guitar riffs, came out in June 2023. In the past few months, Locke says, Sawyer Hill “pivoted his strategy more to Reels, because he felt like there was less of an over-saturation of music on that platform.”
And recently, Locke continues, “his content is starting to get a ton of engagement.” The top comment on Sawyer Hill’s “Look at the Time” YouTube video is “Instagram brought me here, I’m glad the algorithm showed me this gem.” The second comment is more amusing — and more revealing: “Usually the songs that are advertised on insta SUCK but this is actually gorgeous.”
Tommy Kiljoy, who manages ThxSoMch, calls the success of “Look at the Time” “a major win for Instagram.” The platform “is still a little bit weird — you get more followers than engagement,” he says. But ThxSoMch’s latest single “Hide Your Kids” also recently enjoyed a boost from Reels. (Sawyer Hill and ThxSoMch are not signed to UMG labels, so their music is currently available on TikTok as well.)
It’s too early to know if this activity on Reels is an aberration or the start of a trend. On Friday, “Look at the Time” enjoyed its fifth day at No. 1 on Spotify’s U.S. Viral 50. Sitting nearby at No. 3 was Djo’s “End of Beginning.” Unlike Sawyer Hill, though, Djo’s success can be attributed directly to TikTok users, who have embraced the 2022 song in droves.
This just goes to show, “in the digital space, no one has the formula right now,” as Golding puts it. “We’re constantly trying to figure out what type of campaign is going to actually convert a new fan. It’s a few drops in a bucket here, a few drops there, and hope you catch a viral moment.”
Songwriters and publishers are due nearly $400 million in additional payouts following the Copyright Royalty Board‘s Phonorecord III final determination in August, according to information the Mechanical Licensing Collective (the MLC) released on Friday (Feb. 23). During the Phono III blanket license period (2021-2022), the MLC reports that digital service providers like Spotify, Amazon Music, […]
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The enemies-turned-to-lovers romantic comedy, Anyone But You, is officially available to watch at home. Inspired by the Shakespeare play Much Ado About Nothing, the movie was met with success at the box office, even landing a 2024 People’s Choice Awards nomination — and now you can own it digitally through Prime Video and Apple TV.
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Anyone But You follows Bea (Sydney Sweeney) and Ben (Glen Powell) who hit it off after a romantic first date, but after a miscommunication, their feelings turn sour towards one another. After a year, the two come face-to-face for Bea’s sister, Halle (Hadley Robinson) and the sister of Ben’s best friend, Claudia’s, (Alexandra Shipp) wedding. Ben and Bea decide to put their hateful feelings aside and pretend to be a couple to make Ben’s ex-girlfriend jealous, and prevent Bea’s parents from trying to set her up with her ex-boyfriend. What they don’t know? The wedding guests are all conspiring to make the two realize they’re perfect for one another.
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Keep reading to learn your streaming options to watch Anyone But You online from home.
How to Watch Anyone But You Online
You can own Anyone But You on digital through Prime Video and Apple TV for $19.99. You don’t need a Prime membership either to own the movie. Once you purchase the film, it’ll automatically download to your library to stream at home or on your smart devices. The movie is also yours to keep, so you can watch Anyone But You on-demand whenever you want.
Apple TV is another platform that is offering the movie VOD and you won’t need an Apple TV+ subscription to watch Anyone But You online. Just make sure you have the app or an Apple TV device and you’ll be able to purchase the movie for $19.99 to stream at home or on the go.
How to Watch Anyone But You Online Free
While Anyone But You is expected to hit streaming services soon, the only way to watch it right now is by renting it on Prime Video or Apple TV. There isn’t a way to watch Anyone But You online for free as of yet.
Collectors can also preorder Anyone But You on DVD and Blu-ray, which will be released on March 12. If you preorder the movie now, you can score it for 36% off, dropping the price down to $25.
Amazon
“Anyone But You”
$24.99
$38.99
36% off
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Already, Anyone But You‘s Blu-ray has landed on top of Amazon’s bestsellers list for romance movies. The DVD includes a digital copy along with the Blu-ray disc and bonus features for hours of content.
Check below to watch the trailer for Anyone But You.
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Get ready BLINKS, Jennie is taking her acting skills beyond The Idol and is participating in a new South Korean unscripted reality series called Apartment404. The variety show, from TV network tvN, is available to watch in the U.S. on Prime Video and will feature new episodes weekly, with eight episodes in total.
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Set within an apartment building, the “Pink Venom” singer will compete against five other residents including Running Man‘s Yoo Jae-suk and Yang Se-chan, Moving stars Cha Tae-hyun and Lee Jung-ha and Oh Na-ra from Alchemy of Souls to unravel mysteries based on true events that occur within its units. The cast will be split into two teams with only one contestant crowned at the end of the season.
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“Each episode will have a unique setting and take place in a different period,” according to Prime Video‘s official press release. You can also expect surprise guest appearances throughout the season to spice things up.
Want to watch Apartment404 online? Keep reading to learn the streaming options available.
How to Watch Apartment404 Online
Apartment404 is a South Korean series that airs live on tvN, but for those residing in the U.S. or countries that don’t receive tvN through cable, Prime Video will be airing the episodes every Friday. Prime members can watch Apartment404 for free when you log into your account and head to the Prime Video library.
Don’t have a Prime membership? Amazon is offering a 30-day free trial for new users who sign up, which means you can watch Apartment404 online free, in addition to all the other Prime member perks. Click here or the button below to start your free trial.
Besides Apartment404, you’ll also have access to the entire Prime Video library including exclusive and original TV shows and movies such as Marry My Husband, Gen V, The Boys, Citadel, The Lord of the Rings: The Rings of Power, The Boys, Tom Clancy’s Jack Ryan, The Underdoggs, Saltburn, Invincible, Red, White & Royal Blue, The Summer I Turned Pretty and I’m a Virgo.
To expand your content library, you can also add premium channels to your lineup through the Prime Video library like Paramount+, Starz and Max.
Prime members can also take advantage of other member-exclusive benefits such as one-day free shipping, Prime Day, member-only discounts, grocery delivery, Prime Premiere, Prime Try Before You Buy, Prime Reading, Amazon Music Unlimited and more.
If you’re outside of the U.S., you may be able to watch Apartment404 through a VPN from ExpressVPN or NordVPN.
Check below to watch the trailer for Apartment404.
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In September 2020, Kanye West fired off a series of “NEW RECORDING AND PUBLISHING DEAL GUIDELINES” on Twitter, the app now known as X. He called for artist-friendly income splits — 80% to the musician — and contracts that are easy to understand. “The artist owns the copyright in the recordings and songs,” West proposed, “and leases them to the record label / publisher for a limited term.”
His new album Vultures 1, a full-length collaboration with the singer Ty Dolla $ign, arrives with even fewer strings attached — he doesn’t have a label partner, just a distribution company (Label Engine) to help ensure the music’s presence on streaming services. This arrangement outside of the major label system means that West and Ty Dolla $ign are likely taking home even more than the 80% cut the rapper tweeted about in 2020. Although Label Engine advertises that clients get 82.5% of revenue, stars like West almost certainly have the leverage to push that number significantly higher.
Billboard estimates that Vultures 1, which debuted at No. 1 on the Billboard 200, earned a little more than $1 million in its opening week in the United States, mostly from streaming (around $892,000 from close to 169 million on-demand streams) plus a little extra from sales (roughly $145,000). If West and Ty Dolla $ign are giving up 5% for distribution — which might be high — they take home around $986,000. (More when you factor in global streams and publishing.)
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Contrast this with the situation West faced at the start of his career in the major label system: Images of old contracts he tweeted in 2020 indicate that when he made The College Dropout, he earned a 14% royalty on albums sold in the U.S. As is typical in a royalty deal, West’s old contract notes that “no royalties shall be due and payable… until such time as all advances have been recouped.” That recoupment comes out of an artist’s share, meaning that measly 14% rate has to do all the heavy lifting to earn the advances back.
In a theoretical example, if West was in this deal and he had just $1 million in recoupable expenses (such as an advance) associated with an album — which would be low for him, historically speaking — that release would need to generate more than $7 million in total sales income for him to recoup and start earning money from his music going forward. (In this simple hypothetical, an artist is only generating income through sales, not synchs or other ancillary sources, and the royalty rate isn’t increasing when an artist hits certain sales thresholds.)
To generate around $1 million in royalties for its creators, as Vultures 1 did for West and Ty Dolla $ign in just one week, the album stuck in a 14% royalty deal would then have to earn an additional $7 million in total sales revenue. Translated to on-demand streams, that would mean around another 1.3 billion plays.
Since West is no longer affiliated with a major label, the commercial success of Vultures 1 has been lauded on social media as a breakthrough moment for the independent sector. But while calling the rapper independent is technically accurate — he’s not working with a major label — it’s also misleading. Imagine if Lebron James retired and people started describing him as an amateur basketball player because he was no longer on an NBA roster.
The term independent gets thrown around a lot these days. gamma boss Larry Jackson recently called Usher “the first independent artist to ever play the Super Bowl.” (Usher, by the way, has the No. 2 album in the country with Coming Home.)
Both West and Usher built their superstar careers within the major-label system, however. They were thrown lavish budgets to make their albums. And they benefited from the full weight of the record companies’ promotional muscle at a time when those companies had a lot of influence over what the public heard.
In West’s case, images of recording agreements he tweeted in 2020 showed that Universal Music Group forked over an $8 million advance for Yeezus, along with another $4 million for recording and sample clearances. The contract photos also indicated that Universal was prepared to pay a $3 million advance and an additional $3 million for recording and clearances for The Life of Pablo. UMG also poured money into marketing and radio promo over the years. It’s hard to imagine West — who has since arguably become as well known for his troubling history of antisemitic comments, which have lost him numerous business deals, as for his music — reaching the level of cultural ubiquity he achieved without that investment from the majors.
And even if the rapper is enjoying a larger share of profits from his music these days, the real money may be coming to him from outside of the music industry: West recently claimed he made more than $19 million off of clothing sales in a single day.
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Netflix is just one of the various streaming options out there to entertain you with fresh and original TV shows and movies. As more media production companies come out with their own platforms, it can make streaming the latest and greatest programs pricey.
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Even as the competition to get subscribers becomes more cutthroat, Netflix is still dominating the entertainment sphere with around 260 million paid subscribers worldwide, according to data collected from Statista during the fourth quarter of 2023. This is partly due to the hit original content that the streaming platform has in its library, including Love Is Blind, Bridgerton, Griselda, Stranger Things, Squid Game, The Vince Staples Show, One Day and upcoming content like the live adaptation of Avatar: The Last Airbender.
Plans for Netflix start at around $6.99/month, but rather than add another monthly cost to your budget, there are some current promos going on that can score you free Netflix. That way, you can use your savings toward that merch you’ve been eyeing on the official Netflix Shop.
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Keep reading to learn the current promos and deals going on.
How to Get Free Netflix With T-Mobile
Need an excuse to switch your phone carrier? T-Mobile’s Netflix On Us promo gets you Netflix’s ad-supported plan for no additional cost. You just need to be a part of a qualifying carrier plan such as: any Go5G or Magenta plan with two or more lines, Go5G Next, Go5G Plus or Magenta MAX plan. Military, First Responder and 55 plans are also eligible to receive the promo.
New and active account holders can activate the discount by going to their account, select add-ons and then manage data and add-ons. From there, you’ll be able to create a Netflix account or add an existing one.
How to Get Free Netflix Through Verizon
You can also bundle Max and Netflix for $10 a month with an Unlimited Welcome, Unlimited Plus and Unlimited Ultimate plan — and, since a Max subscription is $9.99 a month on its own, you’re basically getting Netflix for free. This promo will give you access to both of the streamers’ ad-supported plans. You can add existing streaming accounts to your MyPlan — no canceling required.
For more product recommendations, check out our roundups of the best streaming device deals, tv deals and wifi extenders.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
After giving fans a musical movie experience (learn how to watch here), Jennifer Lopez is taking her new album This is Me…Now to the stage. If you’re still on the fence about whether to get tickets to her 2024 tour, Apple Music is giving you the opportunity to watch her concert live from home starting Wednesday (Feb. 21).
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The “Jenny From the Block” singer will perform her ninth studio album for the first time live at the Orpheum Theater in Los Angeles. If you couldn’t score travel deals to see the concert live and in-person, it will be streamed through Apple TV+ and Apple Music starting at 10 p.m. ET/7 p.m. PT.
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And if you miss the premiere, that doesn’t mean you can’t still watch the Apple Music concert online: The performance will be available to watch and stream at your leisure until March 22.
You can expect the “I’m Real” singer to perform tracks from her new album, including “Greatest Love Story Never Told,” “Hearts and Flowers” and “This Is Me Now,” as well as some classic hits fans know and love.
Keep reading to learn the streaming options available.
How to Watch Jennifer Lopez’s Apple Music Live Concert
Apple Music and Apple TV+ will exclusively stream Lopez’s Apple Music Live Concert on Feb. 21. If you have an Apple TV+ account, you can watch the concert for free when you log into your account. Apple Music subscribers can also watch the live performance for free through the app.
Don’t have an Apple TV+ subscription? The streaming platform offers a seven day free trial for new users who sign up. After the free trial ends, you’ll be charged the regular subscription fee of $9.99/month. Click here or the button below to start your free trial.
Along with the concert, an Apple TV+ membership will give you access to a variety of exclusive and original TV shows, movies and content including sporting events, The Crowded Room, Severance, Platonic, Shrinking, Masters of the Air, The Last Thing He Told Me, Silo, Schmigadoon!, The Problem with John Stewart, The Morning Show, Ghosted, Still, Tetris, Palmer and more.
You can also stream Apple TV+ through a mix of smart devices such as Samsung, LG, Sony, VIZIO, TCL, Toshiba and Amazon Fire TVs, Roku, Chromecast, PlayStation and even Xbox.
Check below to watch Apple Music’s interview with JLo.
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Spotify is launching a music advisory agency for brands, the streamer announced on Wednesday (Feb. 21). For its inaugural campaign, the agency, dubbed AUX, connected Coca-Cola with the DJ-producer Peggy Gou. The two have “built a long-term partnership that will span live concerts and events, social media content, a branded playlist, and on-platform promotional support,” […]
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Dolly Parton is putting together a variety show that may just earn two paws up for its lineup of star-studded appearances. Coming Wednesday (Feb. 21) to CBS and the next day on Paramount+, Dolly Parton’s Pet Gala will debut a celebration of four-legged friends.
You can expect dogs strutting the runway and pink carpet glammed in the “Jolene” singer’s own pet apparel line, with the Grammy winner acting as co-host alongside comedian and actress Jane Lynch.
“I have hosted or co-hosted many shows throughout my career, but I have never been more excited about co-hosting a show than I am about being part of this pet gala!” Parton said in an official press release. “I love animals. I’ve got all kinds, and of course, I’ve always had little dogs around, and big ones! We’re going to have some of all kinds and colors on the show, and there is nothing more fun to me than when little animals do what they do best, and I’m looking forward to it! There is so much fun stuff, and I know all the animal lovers out there are going to love this show.”
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The two hour variety show won’t just feature dogs decked out in their most paw-some Doggy Parton looks, but will include exclusive performances of Parton’s greatest hits including “9 to 5,” “I Will Always Love You,” “Puppy Love” and “Jolene,” sung by none other than Lainey Wilson, Carly Pearce, Chris Janson and KC of KC and the Sunshine Band.
Kelly Osbourne and Rachel Smith will act as runway correspondents, but the special guests don’t end there. Celebrity pet owners including Drew Barrymore, Kristen Bell, Kristin Chenoweth, Margaret Cho, Neil Patrick Harris, Carson Kressley, Jim Nantz, Jessica Simpson, more will be making an appearance with their furry friends.
Keep reading to learn the streaming options available.
How to Watch Dolly Parton’s Pet Gala Live Without Cable
You can watch Dolly Parton’s Pet Gala live through the CBS channel on Wednesday (Feb. 21) at 9 p.m. ET/PT. If you have cable, you can tune into whatever channel offers CBS, which you can find through your cable provider’s channel guide. If you don’t have cable, you might be able to get CBS through an HD antenna like one of these from Amazon.
Live TV streaming platforms including DirecTV Stream, Fubo and Hulu + Live TV offer free trials ranging from five days to up to 30 days free, which means you can watch the pet variety show and more for free. Once the free trials are up, you’ll be charged the regular subscription price based on what plan you go with. Monthly prices start at $77 and provide up to hundreds of live TV channel options, DVR capabilities and more.
If you’re watching from outside the U.S., you can watch the pet gala using a VPN like NordVPN and ExpressVPN.
How to Watch Dolly Parton’s Pet Gala on Paramount+
Another way you can stream the variety show for free is through CBS’ official streaming platform Paramount+. You’ll be able to watch the pet gala the day after it airs live on Thursday (Feb. 22). If you already have a subscription to the streaming platform, you can watch Dolly Parton’s Pet Gala for free when you log into your account.
Don’t have a subscription? Paramount+ offers a seven day free trial, which will give you access to special and more. After the free trial is done, you’ll be charged the regular membership fee based on the plan you choose. Click here or the button below to start your free trial.
If you’re a student you can take advantage of the student membership, which is 25% off the Paramount+ Essential monthly subscription
The streaming platform comes with two different plans to choose from: Paramount+ Essential and Paramount + with Showtime. The Essential plan is ad-supported and the cheapest one at $5.99/month with access to thousands of episodes and movies, NFL on CBS, UEFA Champions League and 24/7 live news on CBS News.
Paramount + with Showtime is not only ad-free, but for $11.99 you’ll get everything in the Paramount+ Essential plan as well as access to Showtime programs and content, college football, live TV on CBS and the ability to download content offline onto your smart devices.
Along with Dolly Parton’s Pet Gala, subscribers will also be able to watch and stream original shows and movies as well as CBS content such as Halo, RuPaul’s Drag Race All Stars, Willie Nelson & Family, Big Brother, Milli Vanilli, Special Ops: Lioness, Survivor, Mission Impossible: Dead Reckoning and more. And, with Showtime, you can expect to watch programs like Yellowjackets, The Curse, X, Past Lives, Lamb, The Chi and more.
Check below to watch a preview of the variety show.
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