SpriteLimelight2023
Today (May 31), Coca-Cola released the first original song to kick off the second season of COKE STUDIO. The global music platform aims to create ‘Real Magic’ between a dynamic group of emerging artists from all over the world.
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The debut track, “Be Who You Are (Real Magic),” is a celebration of the power of staying true to yourself and Coca-Cola tapped GRAMMY award-winning artist Jon Batiste to write the song, which features artists NewJeans, J.I.D., Camilo, and Cat Burns.
When asked about the new single, Batiste said, “I was inspired to create an anthem that captures the Real Magic that happens when we come together as our authentic selves.
First launched in Pakistan in 2008 and re-launched globally in May 2022, COKE STUDIO is back bigger and better than ever before. From May until September, the program will consist of new song releases, live performances, and more.
When asked about his partnership with Coca-Cola, Jon Batiste explained, “I am proud to partner with Coke to share a message of encouragement and humanity with the world through my music. The Coke Studio platform does great at harnessing their global reach to bring artists of different cultures together in celebration of our cultural differences and the ultimate oneness of us all.”
In addition to the music, Coca-Cola will launch its first COKE STUDIO augmented reality record store on the COKE STUDIO™ Digital Hub. This will feature an immersive album and mobile digital experience inspired by the “Be Who You Are (Real Magic)” music video. This dynamic experience will bring fans on a journey led by an avatar of Batiste, who will guide users to listen to new songs, play games, and watch exclusive content.
Coca-Cola also announced the other artists that will be collaborating with COKE STUDIO this year.
2023 COKE STUDIO Collision Artists:
• Camilo (Colombia)
• NewJeans (Korea)
• J.I.D (US)
• Cat Burns (UK)
• Imagine Dragons (US)
• Sam Smith (UK)
• Afroto (Egypt)
• Diljit Dosanjh (India)
• Evdeki Saat (Turkey)
• Inner City Youth Orchestra of Los Angeles (US)
• Nasty C (South Africa)
• Jessie Reyez (US)
• Shae Gill (Pakistan)
• Shreya Ghoshal (India)
• XIN LIU (China)
• Zack Tabudlo (Philippines)
The COKE STUDIO platform is a space for true borderless creation and collaboration amongst emerging and established music artists globally. Curated in collaboration with Universal Music Group, it offers the rare opportunity for artists from all over the world to experiment with sounds from different cultures and reach global audiences. Stream the new track “Be Who You Are (Real Magic)” and stay tuned for more from COKE STUDIO.
Sprite is back for the second year of its global music program, Sprite Limelight, and they’re bringing the star power. The program was created to bring together an exceptional collective of fearless international artists with focused, creative points of view, to create original songs via an innovative format: one hook and many beats.
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This year sees the brand partnering with 3x Grammy-awarding winning writer, producer, and lead singer of OneRepublic, Ryan Tedder, to kick off the second season, along with a stellar lineup of artists hailing from across the world: Feid, Cassper Nyovest, Lexa, and Lay Zhang.
“I’m so excited to be the lead artist for Sprite Limelight Season 2,” Ryan Tedder said of the partnership. “Creating the hook and the theme for Sprite Limelight Season 2 and seeing how other artists around the world take that, run with it, and create something entirely fresh with an empowering message and interpretation – it’s beautiful and I’m genuinely so happy to be a part of it.”
For this year’s program, Tedder provided a central hook and lyric, from which each of the four artists created an empowering original song around Tedder’s hook.
Designed to support its global brand narrative, Heat Happens, Sprite aims to help Gen Z stay cool in the face of everyday moments of heat, based on the insight that music is where they go to, to switch off and clear their heads.
Sprite Limelight Season 2 debuts on May 3, 2023 with a program trailer on YouTube, introducing the artists and teasing their song creation journey.
Subsequently, each artist will bring their personal stories to life in multi-format episodes dropped on their YouTube and Spotify channels along with Sprite’s global channels. The episodic content features an original music track, immersive docu-styled music video and a personal “Heat Confessional” to give fans a deeper view into how the artists stayed cool in the face of heat.
“Season 2 of Sprite Limelight demonstrates how UMG For Brands continues connecting our partners with some of the world’s most notable and emerging artists to create cultural relevance and resonate with consumers on a global level. We are looking forward to experiencing the music moments our artists are creating for fans, both existing and new, through this opportunity provided by an established brand like Sprite,” says Richard Yaffa, EVP, Global Brands, Universal Music Group.
Sprite Limelight, its fearless artists, and the music they create, will continue to be a catalyst for music fans to overcome their own heated challenges in 2023 and beyond. Stay tuned for more Sprite Limelight coverage on Billboard.
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