sportswear

Actively Black, a Black-owned global sportswear brand, has partnered with the Shakur Estate to introduce a new collection: Tupac X Actively Black. Inspired by the late rapper’s enduring legacy as a music icon and poet, the first drop in the new line will be available for purchase on Christmas Day (Dec. 25), exclusively at activelyblack.com.
In a statement announcing Tupac X Actively Black, the Shakur Estate commented, “With this collaboration, Actively Black celebrates Tupac’s enduring impact on culture, creativity and artistry. Actively Black’s commitment to empowering the Black community perfectly aligns with Tupac’s mission to inspire and spark meaningful change. Inspired by [the poem] “The Rose That Grew from Concrete,” this collection honors Tupac’s voice and message, ensuring it resonates with a new generation.”

Trending on Billboard

The first drop features a collection of unisex hoodies and T-shirts illustrated with custom co-branded artwork and imagery from Tupac’s archives. The standout piece in the new collection is a relaxed hoodie in washed grey with a graphic rendering of the poem in the late rapper’s own handwriting.

“I grew up listening to Tupac, and even before I fully understood the content of his music, there was something moving about his delivery that resonated with me and so many others still, to this day,” said Lanny Smith, founder of Actively Black. “In early interviews of Tupac, you can see his passion to breathe new life into the Black pride movement. His awareness about the truths of society and determination to improve the lives of his people was awe-inspiring.”

Tupac X Actively Black is the latest collaboration from Actively Black. The company recently introduced a new apparel collaboration with Disney in celebration of the latter’s Mufasa: The Lion King. Earlier this year, Actively Black partnered with the Nigerian Olympic delegation, serving as the official outfitter and apparel sponsor for team Nigeria at the 2024 Paris Olympic Games. The company’s additional partnerships and collaborations include the estates of Muhammad Ali, Michael Jackson and Bob Marley as well as sports franchises the Sacramento Kings and Houston Rockets.

A former NBA player for the Sacramento Kings, Smith launched Actively Black in 2020. Of the upcoming debut of Tupac X Actively Black, Smith singled out a favorite Shakur quote in the announcement release. “One of his quotes has always stayed with me: ‘I may not change the world, but I guarantee I will spark the brain of someone who will.’ I am one of the minds Tupac sparked; and Actively Black is an extension of our shared mission to uplift and empower our people. Tupac X Actively Black is an ode to the genius of Tupac Shakur. He represented us: the Black community, boldly and unapologetically; his legacy embodies what it means to be ACTIVELY Black.”