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Lady Gaga cast a spell at the 2025 Grammys with “Abracadabra,” and for the 2025 Super Bowl, she showed up to bring audiences together with another rousing performance.
In a special segment ahead of Super Bowl LIX, Gaga appeared alongside sports legends Tom Brady, Michael Strahan, Terry Bradshaw and others in a pre-filmed segment on New Orleans’ iconic Bourbon Street to pay tribute to the victims of multiple disasters over the last year, including the New Orleans terror attack, Hurricane Helene and the Los Angeles wildfires.
“Here on Bourbon Street, always the heart and soul of New Orleans, this year began with a terror attack that tried to shatter its spirit,” Strahan said while walking down the iconic thoroughfare sporting a “NOLA Strong” shirt. Brady, wearing an L.A. Fire Department T-shirt, joined in, adding that New Orleans’ resilience is “matched by the resolve of our country. When tragedy strikes, we don’t break — we come together, we rise above and we never let evil win.”
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The camera then cut to Gaga — sporting a wide-brimmed white hat and long white lace dress — seated at a piano and surrounded by a crowd in the middle of Bourbon Street. The singer launched into a stripped down performance of her Top Gun: Maverick single “Hold My Hand.” With various police officers and firefighters looking on, Gaga drove home the song’s inspirational message: “So cry tonight/ But don’t you let go of my hand,” she sang. “You can cry every last tear/ I won’t leave ’til I understand/ Promise you’ll just hold my hand.”
The segment aired just before the Philadelphia Eagles squared off against the Kansas City Chiefs in the 2025 Super Bowl. Music fans around the world will be tuning into the program to watch as Kendrick Lamar takes center stage at Caesars Superdome for the Super Bowl LIX Halftime Show, featuring special guest SZA.
In the pre-show, meanwhile, in addition to Gaga, performers included Ledisi, Harry Connick Jr., Lauren Daigle and Jon Batiste to deliver annual renditions of the national anthem, “Lift Every Voice and Sing” and “America the Beautiful.”
Watch Gaga’s performance of “Hold My Hand” above.
Lauren Daigle was joined by her fellow Louisiana native Trombone Shorty for a New Orleans-flavored take on “America the Beautiful” ahead of the 2025 Super Bowl. Trombone Shorty kicked things off with a wailing trombone line before Daigle began singing the patriotic standard. After the first verse, we got one more trombone solo before Daigle […]
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Remember when you had to watch the Super Bowl just to see the actual Super Bowl commercials? Not anymore.
Being that brands are paying millions for their spots during the Big Game, many have said “later” for any anticipation and have been touting their commercials before players have even stepped on the field for practice.
The spots have plenty of range, too. For example, you have Meg Ryan and Billie Crystal reuniting to make magic based on a movie that dropped 35 years ago, and then you have Lil Wayne basically announcing his new album via a commercial for lotion. One throughline we do appreciate, when done well, is the use of Hip-Hop music (see Pfize with LL Cool J and Michelob Ultra with Rick Ross).
We’ll keep tabs on any commercials that actually debut during the Super Bowl and will add here accordingly. But for the right now, here are all the best Super Bowl 25 commercials. And some “meh,” too—for archival purposes.
1. Pfizer
Props for the usage of LL Cool J’s “Mama Said Knock You Out.” F*ck cancer, infinitely.
2. Michelob ULTRA – The ULTRA Hustle
Rick Ross is getting a check, and Willem Dafoe and Catherine O’Hara are basically scammers—watch out for Sabrina Ionescu, Randy Moss, and Ryan Crouser.
3. Bud Light – Big Men on Cul-de-Sac
Feauturing Shane Gillis, Post Malone, and Peyton Manning, we respect it due to the clutch use of Huey Lewis & The News music.
4. Google Pixel – Dream Job
Love what you do, you’ll never work a day in your life.
5. Hellmann’s – When Harry Met Sally Reunion
The fact that Meg Ryan and Billy Crystal reunited to push Hellmann’s mayonnaise in homage to When Harry Met Sally is textbook example of the jokes write themselves.
6. Häagen-Dazs – Not So Fast, Not So Furious
Apparently Häagen-Daz has a budget for Ludacris, Michelle Rodriguez and Vin Diesel to parody The Fast & The Furious. What a time.
7. Cetaphil – We’re all a Lil Sensitive
You gotta give Lil Wayne props for being able to laugh at himself after the whole Why Kendrick and not met at the Super Bowl brouhaha. And he managed to sneak in a Carter VI announcement.
8. STōK Cold Brew Coffee | Hollywood Magic
Channing Tatum getting his dance on to C+C Music Factory for cold brew coffee, and to inspire soccer celebration, wasn’t on anyone’s bingo card.
Kendrick Lamar will return to the Super Bowl stage on Sunday (Feb. 9), but this time, the Compton native is slated to headline the Super Bowl LIX Halftime Show in New Orleans.
Between the Drake battle, arrival of GNX and “Not Like Us” taking home five Grammy Awards — including song of the year and record of the year — it’s quite possibly been the most decorated 10-month stretch of Lamar’s career.
As detailed in this episode of Billboard Explains, the 37-year-old West Coast hip-hop titan has long laid the foundation, with decades of work honing his craft and refining his flows to get to this point at the top of the rap food chain.
Born in 1987, Kendrick took an interest in poetry and released his first mixtape as a teenager in 2003 titled Y.H.N.I.C. (Hub City Threat: Minor of the Year) under his initial K-Dot alias.
It wasn’t until his fourth mixtape, Overly Dedicated, that he made his Billboard chart debut in 2010 and changed his rap name to Kendrick Lamar.
Following his Billboard 200 debut (No. 113) with Section.80 in 2011, Lamar unleashed his major label studio album under Top Dawg Entertainment/Interscope Records when Good Kid, M.A.A.D City arrived in October 2012 and debuted at No. 2 on the all-genre albums chart.
The cinematic LP earned Kendrick seven Grammy nominations and was led by singles such as “Swimming Pools (Drank),” which was his Billboard Hot 100 debut, reaching the top 20.
To Pimp a Butterfly saw Lamar continue to elevate his profile when he scored his first Billboard 200 chart-topper in 2015. Two years later, DAMN. hit the streets and made history as K. Dot became the first artist to win the Pulitzer Prize for a hip-hop album.
He curated the Black Panther soundtrack in 2018, and Kendrick returned in 2022 following a hiatus with the poignant Mr. Morale & The Big Steppers.
2024 proved to be his biggest year yet, as his Drake diss “Not Like Us” topped the Hot 100, and he spun the block before the year ended with the release of GNX, which produced the No. 1 “Squabble Up” and occupied the entire Hot 100’s top five.
Explore more about Lamar’s rise in the video above.
Bad Bunny can’t help but flash his pearly white smile in new Super Bowl ad for Ritz Crackers that also features Aubrey Plaza and Michael Shannon. But his positivity and happy-go-lucky attitude make him an outsider at the Ritz Salty Club, a lounge located in Utah’s salt flats where everyone is … salty. The ad […]
Snoop Dogg was dropping jokes like they were hot at the NFL Honors Thursday (Feb. 6), but one of them in particular — lobbed at Bill Belichick and the coach’s girlfriend, Jordon Hudson — packed extra heat. During the rapper’s opening monologue at the pre-Super Bowl award ceremony, which he hosted, Snoop got the crowd […]
Thanks in part to LL Cool J‘s “Mama Said Knock You Out,” Pfizer’s new Super Bowl commercial will leave viewers feeling hyped about the medical company’s ongoing cancer research — but because of the inspiring message at its center, it’ll also likely leave you in tears.
Posted to YouTube Friday (Feb. 7), the minute-long commercial opens with a young cancer patient lying in a hospital bed and watching a boxing match introduced by Michael Buffer’s iconic line, “Let’s get ready to rumble!”
The little boy then stands up, suddenly dressed in boxing shorts and gloves, and lands a knockout punch on a celebratory bell on the wall, signifying the end of treatment. After that, he struts through the hospital hallways to the triumphant beat of LL’s iconic 1991 hit as doctors and nurses applaud.
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The celebration continues on the streets, where crowds of people gather to cheer on the young champion on every step to his final destination: home, where his mom tearfully wraps him in a big hug.
“Hey cancer,” reads onscreen text at one point. “We’re gonna knock you out.”
After showing photos of the little boy’s difficult treatment journey, the ad then displays a call to action with more bits of text. “Pfizer is fighting for eight cancer breakthroughs by 2030,” it reads. “Join the fight at PfizerForAll.com.”
The spot is set to air during the Super Bowl broadcast during a commercial break as the Kansas City Chiefs face off against the Philadelphia Eagles Sunday (Feb. 9). Of having his song — which reached No. 17 on the Billboard Hot 100 in 1991 — featured in such an inspiring ad, the “Loungin” rapper told People, “It feels good to have my song used for such an important cause.”
“Strength and resilience are at the heart of hip-hop, and they’re just as crucial in the fight against cancer,” continued LL, whose wife, Simone Smith, has battled bone cancer. “My family knows firsthand — staying on top of your health and getting screened early can save lives.”
Watch Pfizer’s “Knock Out” Super Bowl ad above.
Leading up to his performance in front of tens of millions this weekend, Kendrick Lamar took a relaxing drive — in his GNX, of course — with Timothée Chalamet for an introspective one-on-one conversation about making art.
In a video posted by the NFL and Apple Music Friday (Feb. 7), the rapper — who makes sure everyone’s seatbelts are on — gives the actor a ride in his signature car as the two bond over the similarities in their respective crafts, with both sharing how they push through mental blocks in the creative process. For Lamar, he says it’s all about continuing to write no matter what to keep the muscle strong — not that he has much of a choice, as the Compton musician says penning lyrics is vital “for my own sanity.”
“That’s probably one of the biggest misconceptions about me as an artist,” he told the A Complete Unknown star. “I’m always locked in, and I’m always trying new things — whether or not I like them is a whole ‘nother conversation. But I have to keep the pen warm.”
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“It’s for my own sanity,” Dot continued. “[Writing] has also given me the opportunity to learn [about] myself, you know, find out who I am. When you’re writing, man, you’ve got to sit and go through the emotions and be vulnerable about it.”
Lamar’s pen has also gotten him to the mountaintop in 2025, with the hip-hop titan — who just days prior won both song and record of the year at the Grammys for Billboard Hot 100-topper “Not Like Us” — will take the stage Sunday (Feb. 9) in between halves at the ultimate Kansas City Chiefs vs. Philadelphia Eagles game in New Orleans. His conversation with Chalamet comes in celebration of the upcoming performance — not that he gave the Wonka actor any hints about song picks or special guests.
“I’ve been given no early access,” Chalamet said in a clip with Lamar when the interview was first announced Thursday (Feb. 6). “Top-shelf secrets.”
Toward the end of their drive, the Oscar nominee commended the musician on his success. “Just being a fan of your music forever and knowing like, look where you’re at now,” Chalamet gushed. “It’s just crazy, Super Bowl Halftime Show — you just keep climbing, bro. It’s amazing.”
“I appreciate it,” Lamar replied before revealing a fact about a song on his chart-topping November album GNX. “I mean that s–t, bro — ‘Man of the Garden,’ I mean every word on that motherf–ker, man. That’s probably the easiest record to write.”
Watch Lamar’s interview with Chalamet below.
Kendrick Lamar rarely does interviews these days, but he sat down with Apple Music’s Nadeska and Ebro Darden on Thursday morning (Feb. 6) in New Orleans prior to taking the stage this weekend for the Super Bowl LIX halftime show. Lamar answered questions for about a half-hour, and while Drake wasn’t brought up directly, K. […]
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The UFC goes to “The Land Down Under” for UFC 312. Two premier middleweight fighters face off against each other as the main event. South African fighter Dricus “Stillknocks” du Plessis (22-2-0) defends his UFC Middleweight Championship belt against American Sean “Tarzan” Strickland (29-6-0) in a title fight rematch on Saturday (Feb. 8).
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UFC 312: Du Plessis vs. Strickland 2 takes place at Qudos Bank Arena in Sydney, Australia, with a start time of 6 p.m. ET/3 p.m. PT. The main card is expected to begin at 10 p.m. ET/7 p.m. PT.
Want to watch UFC 312 online? This event is streaming on ESPN+ with pay-per-view access, which goes for $79.99 for subscribers only.
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If you’re not a subscriber, you can get PPV access and an ESPN+ monthly subscription — which is $11.99 per month — for $91.98 in total, or pick up an ESPN+ annual subscription for $134.98. The annual subscription bundle is the best deal because it saves you more than 30% overall instead of going month-to-month.
Check out the full UFC 312 fight card below, and PPV livestream here.
Main Card, 10 p.m. ET/7 p.m. PT — PPV
Dricus du Plessis (Champion) vs. Sean Strickland (Middleweight) — Title Fight, Main Even
Zhang Weili (Champion) vs. Tatiana Suarez (Women’s Strawweight) — Title Fight
Justin Tafa vs. Tallison Teixeira (Heavyweight)
Jimmy Crute vs. Rodolfo Bellato (Light Heavyweight)
Jake Matthews vs. Francisco Prado (Welterweight)
Prelims Card, 8 p.m. ET/5 p.m. PT — ESPN+, Disney+, ESPN2
Jack Jenkins vs. Gabriel Santos (Featherweight)
Tom Nolan vs. Viacheslav Borshchev (Lightweight)
Wang Cong vs. Bruna Brasil (Women’s Flyweight)
Colby Thicknesse vs. Aleksandre Topuria (Bantamweight)
Early Prelims Card, 6 p.m. ET/3 p.m. PT — ESPN+, Disney+
Rong Zhu vs. Kody Steele (Lightweight)
Jonathan Micallef vs. Kevin Jousset (Welterweight)
Quillan Salkilld vs. Anshul Jubli (Lightweight)
Park Hyun-sung vs. Nyamjargal Tumendemberel (Flyweight)
Subscribers to ESPN+ and Disney+ can livestream the early prelim and prelim portions of UFC 312 for free. In fact, the prelims card airs on the cable networks ESPN2, so it’s streamable on DirecTV Stream and Fubo, as well as Hulu + Live TV — which comes with Hulu, ESPN+ and Disney+.
In addition, you can get the Disney Trio — which comes with ESPN+, Hulu and Disney+ — starting as low as $16.99 per month.
What Is Du Plessis and Strickland’s Walkout Music for UFC 312
Although the UFC has yet to announce each fighter’s walkout music for UFC 312, the pair usually go out to the octagon to the same songs during their matches. Dricus du Plessis walks out to two songs, South Africa’s National Anthem and “Live It Up” by Airbourne, while Sean Strickland prefers to walk out to “When Johnny Comes Marching Home” by Megaraptor.
UFC 312: Du Plessis vs. Strickland 2 is available to stream on ESPN+ with PPV on Saturday, Feb. 9, starting at 6 p.m. ET/3 p.m. PT, with the main card beginning at 10 p.m. ET/7 p.m. PT.
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