Sphere
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On nights when there are no live acts playing Sphere Las Vegas, the venue’s Exosphere (its one-of-a-kind outer LED screen) reads, “U2 are not here.” However, five nights a week inside the immersive venue, U2 can be seen performing the best of their U2:UV residency that ran from September 2023 to March 2024 through concert film V-U2. Captured via the Sphere’s proprietary Big Sky camera system, the concert film is just as good as, if not better than, the Irish band’s actual show.
Directed by U2’s The Edge and his wife Morleigh Steinberg, V-U2 brings a slew of firsts to the almost one-year-old venue and its content creation capabilities. The film – captured over three nights of the band’s sold-out residency at Sphere – is part of a growing slate of programming for Sphere Experiences, which run when there is no live residency or special event at the Las Vegas venue. Sphere Experiences also include the Darren Aronofsky film Postcard from Earth.
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“V-U2 was born out of a conversation with the band, ‘How do we memorialize this moment’” of U2’s historic Sphere residency, says Sphere Studios’ senior vp of capture Andrew Shulkind, who served as the film’s director of photography. “For 100 years of movie making, we’ve been telling stories through a rectangular lens. This is a different kind of storytelling. There’s no way to tell this story in a traditional way. You could cut it up, have wide-angle lenses, or have a choppy concert film, but nothing could recreate the Sphere experience.”
Nothing except maybe the technology that makes the live sphere experience possible.
“Coincidentally, we’ve been building cameras to capture other content [outside] the venue,” Shulkind says. “If we can tell the story of what it’s like to be in a sulfur volcano for Postcard or flying over Mont Blanc, why not tell the story of being inside Sphere [during a concert] with our very own technology?”
When Shulkind was first commissioned to work at the Sphere in 2018, the company faced a dilemma of creating images sharp enough for their screens when off-the-shelf-cameras would not suffice. After pursuing different avenues, the Sphere team created the Big Sky camera in 2021. “The camera, lens and all its components are entirely internal technology on which we have 10 patents,” says Shulkind. “Nobody else needs that crazy level of resolution. Coincidentally, the game-changing technology has pushed the business forward.”
The Big Sky technology debuted in Aronofsky’s Postcard from Earth, capturing the images and video required for the Sphere’s 16K x 16K immersive display plane from edge to edge. It also features the largest single sensor in commercial use—a 316-megapixel, 3” x 3” HDR image sensor capable of a 40X resolution increase over 4K cameras. Big Sky can capture content up to 120 frames per second in the 18K square format and higher speed frame rates at lower resolutions.
V-U2: An Immersive Concert Film
Rich Fury/Sphere Entertainment
Using the same technology, producer Alan Maloney, U2, Sphere Studios and the venue, the teams collaborated to shoot over three nights of the 40-date residency (two in February and one in March) to create V-U2, the first film shot entirely on Big Sky cameras.
Working for more than two months on the edit of V-U2 at the Sphere Studios Big Dome in Burbank, Calif. – with a quarter-sized version of the screen and haptic seats and sound featured in the venue – Steinberg (who is an accomplished director and choreographer that choreographed many of Bono’s moves for the Zoo TV Tour in the 1990s) and The Edge wanted to make sure the final product wasn’t just a concert film or a documentary, but a faithful recreation of the live with the most precise view of U2 possible, down to the details on their shoelaces.
“Seeing the band like that—whether you’re high up or in the lower seats. That’s amazing for fans,” Steinberg says.
However, from the director’s perspective, the medium posed significant challenges. “You can’t easily see your edits. You’re either looking through an Oculus [headset] or at a very low-resolution image on a monitor. You quickly learn what you might not be seeing and make compensations for that,” Steinberg says.
One of the most complex production pieces was transforming the 100-minute U2:UV into the 82-minute V-U2. This called for interweaving the setlist of U2:UV with some of the classic covers performed throughout the residency, such as Elvis Presley‘s “Love Me Tender,” Lou Reed’s “Walk on the Wild Side” and Frank Sinatra’s “My Way.”
The directors wanted to reflect the arc of the live show into the concert film and “also considered that this will be viewed by a broader audience, not just U2 fans,” Steinberg says. “People are coming to see what the Sphere can do. The first three songs of the film are a perfect example of that. However, we do ask the audience to sit through two songs where there are no [background] visuals [just a shot of the band]. Even if you aren’t a U2 fan, there’s much to enjoy and experience.”
Steinberg says the film captures the best moments of the residency in new depth and sharpness, with a fresh perspective. The rendition of “‘The Fly’ is a brilliant piece in the film … the space morphs and gives the illusion of the room becoming square. It is a true use of the word ‘awesome,’” she says. “There are shots from the stage, looking out at the audience, which is a new perspective you don’t normally have.”
The track “One” features a camera angle on Bono that Shulkind characterizes as the biggest close-up ever filmed. “The ability to show Bono in this very intimate moment during this intimate song that everybody knows was so powerful,” he says. “It blew everyone away.”
V-U2: An Immersive Concert Film
Rich Fury/Sphere Entertainment
“We had to shrink it down a little bit. It was even bigger,” Steinberg says of the stunning image that showcases Bono in grand detail. “The camera then slowly pulls back, revealing the band. The moment extends into an infinite view of the room, with everyone in the audience holding up their lights.”
The sound of the audience from the original live events also played a critical role in developing the concert film. Captured on crowd mics placed through the venue during the live shows in February and March, the audience can be heard during the film – between and over songs – responding to the band’s performance. “So much of that rawness and bits of unexpected magic parallel the imaging side,” says Shulkind. “You hear the show’s little imperfections and human aspects.”
V-U2 is set to play regularly as Sphere Experiences continue to be created. While it is not yet determined whether every band in residency at Sphere will get their own film, the content has been collected at Phish and Dead & Company shows and will be captured during the Eagles’ current run.
“We will continue to capture every band that comes through,” says MSG Entertainment’s executive vp of live Josephine Vaccarello. “Everyone who comes into our venue is learning how to play with the tools we have in the toolbox differently. We’re continually trying to figure out how we innovate and how we continue to grow, and this was one of the ways.”
“Every Sphere show is a unique moment in time,” Shulkind says. “We’re still figuring out what that looks like for other shows. It’s an endless journey of discovery because we’re learning how this new medium works.”
09/21/2024
You’ve heard about that “dark desert highway” for decades. But have you ever seen it?
09/21/2024
On Saturday (Sept. 14), UFC CEO Dana White will pull off an impressive first in Las Vegas that he never really wanted to do — and has already vowed never to do again.
That day, White will host Noche UFC, a 10-bout celebration tailor-made for Mexican Independence Day (which is coming two days later, on Sept. 16) as the first sporting event inside the Sphere in Las Vegas, the $2 billion arena built by James Dolan that has so far hosted rock residencies by U2, Dead & Company and Phish.
While White has not been shy about plugging Noche UFC as one of the most visually stunning and technologically advanced events ever in combat sports, he’s repeatedly sworn in the media that it’s “a one-and-done,” recently telling MMA reporter John Morgan, “We’re not ever doing an event at the Sphere again.”
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That’s because, as White explains, the cost of doing an event at Sphere is so astronomically expensive — especially building video content for Sphere’s one-of-a-kind interactive video system — that it’s virtually impossible to make one’s money back through ticket sales alone, especially for one-time events.
“Think about U2,” who served as the Sphere’s first 40-show concert residency beginning in September 2023, White said on SNY Sports on Tuesday (Sept. 10). “Whatever that cost them, they had 40 nights to amortize those costs. We just have one.”
The budget for Noche UFC, originally forecast at $8 million, has exploded to more than $20 million due to production costs, sources tell Billboard. Making matters worse, ticket sales for Noche UFC appear to be in a death spiral, with fans balking at the event’s original $3,500 per ticket asking price and scalpers offering nearly as many tickets for resale as are still available on the primary market, often at steep discounts.
That $3,500 ticket price is also considerably more than the average $120 per ticket that the company charged for Noche UFC’s 2023 edition at Vegas’ T-Mobile Arena, an upcharge associated with Sphere’s huge production costs. Noche UFC is taking place at Sphere because executives with MGM Grand, one of the largest gaming companies in Las Vegas, reached a deal with boxing promoter Al Hayman for the date that UFC was supposed to have under a 2017 anchor tenant agreement at T-Mobile Arena which, White has said, “totally f–ed us.”
Until now, Sphere has hosted U2’s 40-date run; a four-night string of concerts by Phish; and Dead & Company’s 30-show residency that wrapped in July. For each, the bands created custom lighting and video productions designed specifically for Sphere’s groundbreaking display that would be effectively unusable at any other venue, meaning that the possibilities of Sphere being a stop on any artist’s regular tour routing would be essentially untenable.
UFC is also leaning into Sphere’s capabilities. Between bouts, the company will screen 90-second video vignettes, produced by outside partners like Valerie Bush and the production company Antigravity Academy. The videos, sources tell Billboard, are custom-built for Sphere’s massive high-definition screens and require expensive post-production work and computer rendering that only Sphere Company officials can handle.
Even the rehearsal hours for Noche UFC are difficult: White recently announced at a press conference that because Sphere airs a nightly film, he can’t get his team into the building to rehearse the show until 1 a.m.
All of which poses additional issues that make Sphere difficult, if not impossible, to accommodate most one-off events, particularly if production costs come with a $20 million price tag. UFC can recoup some of its financial outlay through pay-per-view sales, but it’s heavily relying on average ticket prices of $3,500 that fans aren’t buying, and a pay-per-view model, whether live-streamed or on television, is not straightforward for the music business.
Dolan, however, never marketed the facility as a one-time event host and it’s likely that some of the production costs associated with the Sphere will drop over time as the market for cloud computing recedes. Besides, Dolan hasn’t been shy about how his future ambitions will make Sphere more approachable.
The best way to reduce the costs of producing events for the Sphere, company officials said on a recent earnings call, is to build more Spheres. After losing out on a bid to a Sphere in London, Dolan reportedly has a half-dozen new locations in mind.
The year-old Sphere venue quickly became a must-see attraction in Las Vegas, but some analysts don’t believe the eye-grabbing, multi-purpose venue has a viable business model. Benchmark downgraded Sphere Entertainment Co. to a “sell” rating on Tuesday (Sept. 3) with a $40 price target, sending the stock down 4.4% to $44.55. Benchmark downgraded the stock […]
Surely many Deadheads took in multiple performances of Dead & Company’s 30-date residency at Las Vegas’ Sphere this past spring and summer. It’s unlikely, however, that many of them saw more than Bernie Cahill.
Cahill — who, as a partner at Activist Artists Management, co-manages Dead & Company with Irving Azoff and Steve Moir — caught 20 Dead Forever shows at the fantastical, $2.3 billion venue, with his box suite perch offering impeccable views of the band as it seemed to lift off from the Grateful Dead’s former house in San Francisco’s Haight Ashbury district and hurtle into deep space.
“This definitely was a work in progress,” Cahill tells Billboard. “We were adding new content as late as the final weekend. We feel like we had made a commitment to the fans that we would continue to evolve the show and deliver, and we did.“
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The run made Dead & Company the third group to play Sphere after U2 opened the venue last September and Phish put on a three-night run of shows this past April. Dead Forever grossed $121.5 million and sold 429,000 tickets over 27 shows from May 16-Aug. 3, according to numbers reported to Billboard Boxscore.
Here, Cahill talks about helping break in the cutting-edge venue, bringing Deadheads to Vegas and why, if asked, they’d likely do it all over again.
Was there a sense of learning as the residency went on, and if so, what were those lessons?
Getting in that room and dealing with the audio and some of the basics of not having amplified sound on stage, you learn a lot. Obviously, Irving had just gone through it with U2, so we definitely had a leg up and were lucky that U2 shared so much institutional knowledge with us.
But still, until you get in that room, you just don’t know what you’re in for, so it was a constant evolution. Every single night we were learning things about the room, the audio, the content. Sometimes we would see new content that we would have, and it would just pop and be remarkable, and other times it didn’t always work exactly as it was envisioned. That’s just part of the process of this new medium and new canvas.
I imagine by the end, you have this performance that feels really fully formed, because you’ve developed it over the course of all these shows.
I feel like the guys were inspired as well. They found a new gear at the Sphere. Maybe part of it is the residency, part of it is the challenge of doing something new. I think that was huge for them. You’ve been doing this for particularly as long as Bob [Weir] and Mickey [Hart] have, and I think they were really fired up about the challenge of it. They leaned into all parts of it without ever losing sight of the songs. They were just knocking it out of the park. After the final tour, I didn’t think the band could get much tighter and better, and they pulled it off.
Do you feel they were leveling up because they had to compete with this fantastical thing they were in?
Yes, there’s some of that. But also, they were looking for ways to make this a complimentary integration of their visual storytelling and their music. With this immersive experience happening around you when you’re on that stage, I think they probably felt — and it shows — that they needed to deliver it at another level musically, and they did. I think the room invites that.
Were there unforeseen challenges that came up over the course of the residency?
Lots. [Laughs] I think some of the bigger ones were just things Derek Featherstone, our tour director and front-of-house engineer, had to manage, which was we had less rehearsal than we probably would have liked. When we’re loading in after they show the [Darren] Aronofsky movie [during the daytime], for instance, and we can’t do a full tech run-through of new content, that can be scary and flying without a net a bit. But I think what we see in our granular understanding of the show and then the fan experience, I don’t think they felt any of that stress or worry.
Were you finding that fans were going again and again, or was it more of a one-off experience for people?
Definitely repeat. There were so many repeats, and I think people were really gratified that they were doing more than just a show or more than just one weekend. We had people that saw shows every weekend. Most people saw at least two or three shows. That’s kind of the magic of this band and this community. They know that at a minimum, Bob and John [Mayer] are going tell a story over the weekend and they’re not going to repeat any songs. That story would unfold Thursday, Friday, Saturday, almost like a three-act play. That really appealed to our community.
Having done this, what advice would you give to a manager whose group is about to play the Sphere?
Well, for one thing, learn as much as you can from folks like U2 and Dead & Co. and Phish that have done it. We’re an open book, we’ll share whatever we can. We made mistakes, and we learned a lot, and we’re happy to share that with other artists that are coming after us.
Being a band that has always had visuals as a prominent part of the storytelling helped us a lot. It was very natural for us to explore that and go much deeper at the Sphere. I think bands that come after us who have those visual elements as a part their story and their brand will have an easier time creating their show. I would just advise to get started as soon as you can and don’t stop pushing the margin, either. Keep going with it and keep exploring and experimenting throughout your run.
The venue also really makes sense for a band with such a long a rich history, because the show so effectively leaned into that visually. Obviously, that’s not something a newer act can really do.
True. We have this very rich palette to draw from, and it really clicked in this venue. Yes, there were the crazy moments when it felt very 3D and hurtling through space. Then there were the analog moments and, I think, important emotional moments where the band was just connecting, whether it was Bob playing while standing on the moon and the ballads that just brought everybody to a whisper. I guess the other advice would be to strike that balance of those emotional, analog-feeling moments and then playing with the technology and how big you can go.
It was touching, thinking about the life of Bob Weir and where he and Mickey are coming from and now, they’re effectively playing in a spaceship.
Yeah, exactly. But by the way, it’s very Bob Weir if you know him. He loves technology. They’re all really technophiles. They love it. I think they love anything that allows them to go deeper with their storytelling and their exploration of this music. That is a gift to these artists, and I think is a big part of why the Sphere worked so well and was such a success.
Would they try it again?
When asked in interviews they’ve done since, I think they’ve all said they would definitely entertain an invite and would love to come back and do some things. Bob wants to really lean into this idea of being able to affect the visuals in real time and synching them more with the music itself.
But there were already some interesting things happening in that room that I don’t know if people even realized. [One night] there was a full moon outside, and we beamed the actual live full moon into the Sphere. That wasn’t video. That was a Weir idea.
If you were to do another residency, is there anything you would change?
Jim Dolan, you have to give him so much credit. He nailed it with this venue, which is impeccable in almost every way, from the backstage where we all spent most of our time, to front of house. Maybe [it would be] having a bit more time to rehearse, more tech rehearsal, just getting comfortable in the Sphere, because it’s one of one. It’s the only one in the world.
After hosting residencies by Dead & Company and Phish, Sphere Entertainment Co. closed out its fiscal year ended June 30 with revenue of $273.4 million and a net loss of $46.6 million in the fourth quarter.
For full-year revenue, the company posted a $201-million net loss on revenue of $1.03 billion. That’s nearly double the $573.8 million revenue number in the prior year, when the Sphere venue in Las Vegas had revenue of just $2.6 million after launching late in 2023.
Following the earnings release, shares of Sphere Entertainment jumped 9.3% to $44.55 on Wednesday (Aug. 14).
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The MSG Networks division had quarterly revenue of $122.2 million, down 6.2% from the prior-year period, and annual revenue of $529.7 million, a 7% decline. MSG Networks operates two TV sports networks, MSG Network and MSG Sportsnet, and the MSG+ streaming platform.
The eye-grabbing $2.3-billion Sphere venue in Las Vegas reported revenue of $151.2 million in the latest quarter. Events such as concerts and corporate events accounted for revenue of $58.4 million. The Sphere Experience, an interactive experience combined with a showing of the film Postcard from Earth, had revenue of $74.5 million from 208 performances.
Sphere generated revenue of $489.4 million in its first three full quarters of operation. Though U2 opened its 40-date run at the end of the first fiscal quarter, the bulk of the concerts occurred in the second and third quarters. Four dates by Phish in April were followed by Dead & Co.’s 30-date residency that concluded Aug. 10.
With state-of-the-art visuals and audio, as well as the capacity to host multiple types of events, Sphere “has the potential to change the entertainment landscape for artists, guests and partners,” CEO James Dolan said during Wednesday’s earnings call. “Fully realizing that vision will take time, but we are learning every day how to optimize Sphere’s operating model.”
While its concerts have generated worldwide media attention and exposure on social media, Sphere’s financial potential depends on maximizing its utilization beyond that of a traditional venue. To that end, Dolan said the company is “making progress” toward its goal of hosting multiple events in a single day. The Sphere Experience, which includes the 50-minute film Postcard from Earth, ran on the same days as Dead & Company’s shows in July and August.
Sphere is also branching out into different types of events that take advantage of its Las Vegas location and an ability to offer dazzling visual displays on its 160,000-square-foot video screen. In June, the venue hosted its first corporate keynote event with Hewlett Packard Enterprise as well as the NHL Draft.
The content category, which includes Postcard from Earth, is another aspect of maximizing Sphere’s usage. Content generated more than $1 million in average daily ticket sales in the latest quarter, according to Dolan, and has earned more than $300 million in “high margin” revenue since debuting in October 2023.
“We are actively developing new cinematic experiences and expect to launch our next attraction in the coming weeks,” said Dolan. “We believe this expanding content library will benefit our Las Vegas business and strengthen our value proposition to new markets.”
The Eagles begin a 20-date residency at Sphere in September while Anyma will give the venue its first EDM shows in late December. Also in September, Sphere will host its first live sports event, UFC 306.
With its 30-show Dead Forever residency at Las Vegas’ Sphere, Dead & Company has written another entry in the Grateful Dead’s 60-year legacy of live music reinvention. Beginning in late May, the band – comprised of founding Grateful Dead members Bob Weir and Mickey Hart, alongside John Mayer, Oteil Burbridge, Jeff Chimenti and Jay Lane – has delivered a series of three-night runs, each without song repeats and featuring a rotating carousel of visuals ranging from diaristic photo collages to abstract technicolor animations.
For Dead Forever, which wraps this weekend with three shows Aug. 8-10, the jam band turned to Treatment Studio, the agency that has handled creative for Dead & Company and Mayer solo tours alike. Co-founded by Willie Williams and Sam Pattinson in 2009, Treatment had another critical qualification: It also spearheaded U2:UV Achtung Baby Live, the 40-date residency that opened the venue last fall.
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“It is very sweet how so many of the principles of the U2 show have become kind of boilerplate for all shows in there, because that’s what works,” says Williams, who as U2’s creative director has been responsible for the band’s tours dating back to the ’80s, including its groundbreaking “Zoo TV” outing in the early ’90s. (In fact, Treatment’s connection to Sphere predates even U2’s residency: When the venue was still just a concept, the agency created a promotional video about it to circulate among touring professionals, and Treatment consulted about how touring shows might adapt themselves for Sphere.)
But even given its familiarity with the cutting-edge venue and rapport with the third artist to perform there (Treatment wasn’t involved in April’s four-show Phish run between U2 and Dead & Company), Dead Forever still proved daunting. “They play different versions of songs, different durations, the setlist is always different, and they wanted the visual aspect of the show to vary as well,” says Pattinson, who served as Dead Forever creative director alongside Mayer. Deadheads, he adds, will see multiple shows, so the band “wanted to see variety between the three, so there was a new offering every night.”
Dead & Company at Sphere
Chloe Weir
Treatment began ideating Dead Forever with Dead & Company last November, and according to Pattinson, Mayer took the creative reins. “The whole concept came from John,” he explains of the show, which begins and ends at the Dead’s late-’60s home on 710 Ashbury Street in San Francisco and, in between, transports audiences to distant psychedelic realms as well as historic venues from the band’s past. “The show you see today is the show that he outlined in November; it was a very strong concept.”
Such a strong concept, it turns out, that Dead Forever was still adding to its robust stable of visuals –which already included core pieces like the San Francisco liftoff and touchdown, created by famed Bay Area agency Industrial Light & Magic, and a pastoral, paint-by-numbers world designed by London company Art & Graft – as late in the residency as its penultimate weekend.
Treatment isn’t involved in Sphere’s two upcoming music bookings, Eagles (starting Sept. 20) and Anyma (starting Dec. 27), and the firm has its hands full with other projects far from Sin City; when Billboard connected with Williams and Pattinson, the latter was in Munich, putting the final touches on Adele in Munich just hours before the singer’s German residency kicked off. But, Pattinson says, Treatment would “absolutely” like to return to the space in the future. “You really want to work with a band that, like U2 or Dead & Co., really sort of begins to understand the space, or are open to understanding and learning about the space and what that means for them and their performance,” he says. “Someone who’s got a lot of time to put into it.”
Dead & Company at Sphere
Chloe Weir
What was your reaction when U2 first approached you about its Sphere residency?
Willie Williams: Many things about it, initially, I was either suspicious of or wasn’t very excited about. Bono particularly was leading the charge; we talk a lot and part of his point was, “Look, what else are we going to do? Are we gonna go out and reinvent stadium rock again?” When you’ve got not only a new venue, but a completely new kind of venue, surely, if you’re going to try and put music in there, the people that need to do it are the people that have been blazing that trail for 30 years. The journey was extraordinarily uphill. Because, of course, the building didn’t exist when we were conceiving the show. So not only did we have to conceive the show, we had to conceive the building as well – I had to imagine what the building would be like. It was a long journey, but we had time. We’ll be the only people who had the luxury of having several months in the building prior to the first show. But we really were making it up as we went along.
Based on your experience with U2, what are the guiding principles for a successful Sphere show?
Williams: The big takeaway, for me, was understanding that Sphere is a three-dimensional audio-visual space, and what works in there are the kind of visual things you would make for VR rather than for cinema. It sounds so stupid, but the fact that there are no corners really was a revelation. And for me, when I started playing with very simple graphic things, I realized that your brain has no sense of where the visual plane is. And not only are there no corners, but we could introduce virtual corners and shapes of our own and your brain absolutely buys it – I was really shocked at the degree to which your brain buys the environment that you’re in.
Dead & Company at Sphere
ALIVECOVERAGE
Sam, in a nutshell, how would you describe the concept that Mayer brought to you?
Sam Pattinson: John’s overall concept was a perfect framework for the culture of the band and their history. And it was this idea of “We start in a sort of historically relevant place, and then we could start this journey. And we use a series of portals that transport to different worlds and environments and scenes and animations and bits and bobs.” It’s a very flexible structure that we could change. Because every show, we get the setlist the night before, and we have to rebuild the show to the new setlist. So obviously it needs to be versatile – which it is.
What challenges did switching the show up night to night present? And did you see that as an opportunity?
Pattinson: Absolutely – it was great. I mean, it was added work and stress at times. The initial commission from the band was they wanted us to produce 30% to 40% more content than we needed for a show; obviously, the shows are three hours long. To date, we’ve made almost six hours worth of content. We had lots of choices, and very strong pieces within that. So actually, it wasn’t difficult to refresh the show every night – it was quite good fun.
The show begins and ends in San Francisco, but in between goes to both the cosmos and important venues from the Dead’s history, like Radio City Music Hall and Cornell University’s Barton Hall. Was balancing those elements difficult?
Pattinson: We had to nod to the big moments in their career and venues and so on, and the characters and their graphics, and all those things that the fans are familiar with. But [the band has] always been open-minded and they’ve always tried new stuff. That was very much the case in Vegas. They were open to content that we thought probably wasn’t right for them [and] was probably for more of a contemporary band, perhaps, or a younger band. So actually, combining some of their historic content with the more abstract and more contemporary stuff was quite an easy balance to strike.
Dead & Company at Sphere
Chloe Weir
What advice would you have for an artist considering playing Sphere?
Williams: To have a lot more time and a lot more money than you could possibly imagine you’d need. My takeaway is imagine you’re making material for VR but without a headset. That’s how you get the real magic out of the space, rather than it just being big, big films. I’ve had artists ask, “How many nights would I have to do at the Sphere to make it break even?” and “What sort of budget would I have to have?” Those questions just can’t be answered really, because there are just so many other factors involved. [But] it would have to be a residency and you’d have to look at the whole thing in a very overall sense.
Even beyond Sphere, stadium and arena shows are becoming more complex and immersive. Do you think that’s becoming more important for fans as they choose which artists to see in concert?
Williams: I think the only thing the audience cares about is making an emotional connection with the performer. And if the technology can assist that, then great. And if not, I don’t think they care at all. The intrusiveness of big visuals is a really, really delicate balance. I’ve always admired U2 for having the confidence to understand that it’s OK to let go of being the center of attention for a moment – something very big and visual is going to happen, and everyone’s going to look at it. And it cost a fortune, so they better look at it! And at that moment, they’re not going to be looking at you, but that’s OK, because they’ll get back to you. It’s a brave performer that has that much confidence.
Italian producer Anyma has today (July 23) announced selling out all six of his upcoming Sphere shows, for a total of 100,000 tickets sold. Tickets went on sale earlier today, with a pre-sale event happening yesterday. The first show of the run, on New Year’s Eve, was announced just last week, with five additional dates […]
Two days after the announcement that Anyma will be the first electronic music act to play Sphere in Las Vegas, the artist and venue have added two additional shows to the run.
In addition to the previously announced December 31 show, Anyma will now also play Sphere on December 29-30. Ticket prices for the new events will be the same as the NYE show, with the general on sale starting July 23 and a presale happening on July 22.
The expansion of this Sphere run is being credited to “overwhelming demand” by the show’s promoter, Live Nation. Given that the concert’s production elements are custom made for the tech forward venue, more dates also likely increases ROI for involved parties.
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Anyma, whose sound is focused on melodic techno, is made up of Italian producer Matteo Milleri, who is also one half of the electronic duo Tale of Us. The Sphere performance will find Anyma bringing his Genesys show to Las Vegas, marking the final times this show will be performed. The performance is officially titled Afterlife Presents Anyma: The End of Genesys and will feature yet to be announced special guests.
Named for Anyma’s 2023 debut album, Genesys and its 2024 followup Genesys II, the Genesys show has been performed for tens of thousands of people at venues in Asia, Europe, South America and beyond. The albums, like the corresponding visual performance, explore themes of technology, nature, humanity and coexistence. Afterlife is the label founded by Tale Of Us in 2016. Both Tale Of Us and Anyma have gained global renown for their visuals-focused production, which explores topics like evolution and consciousness.
Featuring lineups lead by Tale Of US, both Afterlife showcases at the Los Angeles State Historic Park last October were sold out. Last summer, Afterlife partnered with Interscope Records for a deal under which Interscope will distribute all Afterlife releases, including all past and future recordings.
While Las Vegas is a longstanding U.S. electronic music hub, since opening in September of 2023, Sphere has not, until now, featured the genre, instead focusing on rock with venue openers U2, along with jam bands via residencies from Phish and Dead & Company. Classic rock will also move into the venue this fall with a residency from the Eagles.
In May, Sphere’s parent company, Sphere Entertainment Co, reported that the venue generated revenue of $170.4 million in its fiscal third quarter ending March 31. Opened to much fanfare last September, the venue cost $2.3 billion to build.
James Dolan will continue his run as Sphere Entertainment Co.’s executive chairman/CEO for another three years. Sphere Entertainment gave Dolan a three-year contract extension that runs from July 1 to June 30, 2027, according to a July 3 regulatory filing. Sphere Entertainment consists of Sphere, the groundbreaking, $2.3-billion venue in Las Vegas; MSG Networks, which […]