Something In The Water
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Pharrell Williams launched his popular Something In The Water music festival in 2019 and it swiftly became one of the most anticipated events of the sort. Fans expecting the Something In The Water festival’s return to Virginia this fall will have to wait until next year after Pharrell Williams announced that he is no longer moving ahead with the event.
Using the Something In The Water X account, Pharrell Williams issued a statement regarding the cancellation of the October festival, promising that it will return after his internal team makes its tweaks.
A portion of the full statement is posted below:
Virginia doesn’t deserve better, Virginia deserves THE BEST.
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SOMETHING IN THE WATER has to match that. It just isn’t ready yet. That’s why we as a team have decided we must postpone this year’s SOMETHING IN THE WATER festival that was due to take place in October.
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I am so grateful to our amazing sponsors and the city for their continued support and trust in us to get this right, and that time is April 2025. This has to be EPIC, and trust me, after this long wait, it will be. Thank you for your support, love and understanding.
Something In The Water has gone through its motions since launching in 2019, which includes a cancellation in 2020 due to the COVID-19 pandemic, and a move to Washington, D.C. in 2022 before returning to Virginia the following year.
Dearest Virginia, you deserve THE BEST. I promise it will be worth the wait. See you in April. All my love – P pic.twitter.com/X5z2fX1WcO
— SOMETHING IN THE WATER (@sitw) September 13, 2024
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Photo: The Washington Post / Getty
Something in the Water festival is returning to Virginia Beach at the end of this month, and on Wednesday (April 12), Pharrell Williams unveiled a wave of special guests and performers added to the lineup.
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A$AP Rocky, Busta Rhymes, De La Soul and M.I.A. have all been added to Pharrell’s Phriends set at the festival, which will take place in Virginia Beach, Va., between April 28 and April 30.
The festival has also announced additional performers including Third Eye Blind, Jonas Brothers and Arcade Fire, which comes less than a year after sexual misconduct allegations against Arcade Fire’s frontman Win Butler.
Last year, the festival took place in Washington, D.C., after the Grammy-winning artist and producer voiced his disappointment in his hometown’s handling of his cousin’s death the year before. Sponsored by AirBnB and Walmart, this year’s star-studded lineup features Kid Cudi, Lil Wayne, The Clipse, Summer Walker, Grace Jones, Lil Uzi Vert and Kehlani, among others.
Pharrell’s team-up with Walmart also aims to impact communities in Virginia. “Strengthening local communities is core to Walmart’s DNA,” said Cedric Clark, executive vice president of store operations for Walmart U.S., in a press release. “By investing in our associates and in the communities we serve, we help build a foundation where people can live their full potential every day. We’re excited to team up with Something in the Water, returning to a special place to Walmart, Virginia’s Hampton Roads, to help celebrate and empower this community we’re so proud to be a part of.”
Three day passes to Something in the Water are still available for purchase here. Can’t make it to the festival? YouTube will be livestreaming the event all weekend on Pharrell’s YouTube channel.
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Something In The Water, one of the premier annual music events of the early spring season, just dropped its star-studded lineup for this year’s festival. Clipse, the duo of No Malice and Pusha T, make their return to the stage along with Lil Wayne, Grace Jones, and many more sharing headlining duties over the course of the three-day festival.
Something In The Water shared its packed lineup on Wednesday (March 15) and not a second too soon. Along with the aforementioned, talented vocalist Summer Walker, the Shaolin soldiers, The Wu-Tang Clan, and Kid Cudi will also take to the stage. Notable stars Mumford & Sons, Skrillex, and Kehlani will also rock Virginia Beach with their talented colleagues over the final weekend of April. Pharell and Friends will also be a feature of the concert and with a Rolodex like Skateboard P, there is no telling who might show up.
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Presented by Walmart, Something In The Water isn’t just about music as most know. Spearheaded under the guidance of Pharrell Williams, SITW also puts a focus on strengthening communities in need across the Virginia Beach and Hampton Roads region.
“Strengthening local communities is core to Walmart’s DNA,” said Cedric Clark, executive vice president, store operations for Walmart U.S., via a statement. “By investing in our associates and in the communities we serve, we help build a foundation where people can live their full potential every day. We’re excited to team up with Something in the Water, returning to a special place to Walmart, Virginia’s Hampton Roads, to help celebrate and empower this community we’re so proud to be a part of.”
Kicking off on Friday, April 28 through Sunday, April 30, SITW will return to Pharrell’s hometown of Virginia Beach, Va. with entertainment, seminars, community activities, brand activations, and much more. Hip-Hop Wired attended SITW in the past, and we’re here to tell you that this is one festival you do not want to miss.
Airbnb and Walmart are co-sponsors of SITW as well. Pharrell’s YouTube page will live stream the event and familiar features like the Pop Up Church Service will also be in tow.
An image of the full lineup can be viewed below.
To learn more about Something In The Water, click here.
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Photo: Brian Ach / Getty
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