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Source: Anadolu Agency / Getty / Twitter
Elon Musk and Twitter are starting to look a little desperate as Threads continues to gain in popularity. Twitter is now dishing out payments to some content creators still on the platform.
Spotted on Engadget, Twitter’s “ad-revenue sharing program for creators” is a go, with some eligible Twitter Blue subscribers allegedly already getting a piece of that ad-revenue sharing pie in the form of payments.
The timing of the program’s rollout is quite convenient, but Phony Stark, aka Elon Musk, did tease the idea of the program in February while sharing as few details about how it will work. Some users have been sharing notifications from the platform informing them that payments are on the way.
One user shared that he received a $24,000 deposit based on the ads in the user’s replies.
Basically, the initiative is a way to keep popular content on Twitter and, at the same time, get more users to sign-up for the still very unpopular Twitter Blue subscription service.
But unfortunately, the program is only for Twitter users with at least five million post impressions in the past three months, and they must also be approved by a human moderator while adhering to Twitter’s Creator Subscriptions policies. Twitter will administer the payments through a Stripe account.
Twitter says it will soon drop an application process found under the Monetization hub in the account settings.
Twitter’s “Ad-Revenue Sharing Program Is Already Looking Suspicious
It hasn’t been three days, and Elon Musk’s “ad-revenue sharing program for creators” is already looking really shaky. The Washington Post reports that far-right influencers on the platform, including Andrew Tate, were first on the list to receive payments.
Per The Washington Post:
The first beneficiaries appear to be high-profile far-right influencers who tweeted before the announcement how much they’ve earned as part of the program. Ian Miles Cheong, Benny Johnson, and Ashley St. Claire all touted their earnings.
“Wow. Elon Musk wasn’t kidding. Content monetization is real,” tweeted an anonymous account called End Wokeness, with 1.4 million followers, accompanied by a screenshot showing earnings of over $10,400.
So far, many of the influencers who have publicly revealed that they’re part of the program are prominent figures on the right. Andrew Tate, for example, who was recently released from jail on rape and human trafficking charges, posted that he’d been paid over $20,000 by Twitter.
Again, this sounds like a desperate ploy to keep folks tweeting. We shall see how this works out for Musk and his platform.
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Photo: Anadolu Agency / Getty
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Source: SOPA Images / Getty / Threads
Is it a wrap for Twitter? Instagram’s Threads swiftly surpassed the 100 million users milestone.
Spotted on The Verge via Mark Zuckerberg’s Threads profile, the platform explicitly created to rival Twitter looks like a massive success for Meta.
The Threads app surpassed 100 million users faster than OpenAI’s chatbot, ChatGPT, which accomplished the feat in two months. It only took Instragram’s Threads mere days to reach that goal in a matter of days following its early Wednesday launch last week.
Per The Verge:
Threads proved to be an early hit almost immediately. In the first two hours, it hit 2 million users and steadily climbed from there to 5 million, 10 million, 30 million, and then 70 million. The launch has been “way beyond our expectations,” CEO Mark Zuckerberg said on Friday.
On Monday, Zuckerberg said in a Threads post confirming the milestone that the growth was “mostly organic:”
Adam Mosseri, the head of Instagram, followed Zuckerberg, noting that it only took five days to reach the staggering number of users.
Now, whether that was achieved “organically” is another story. Before its launch, Threads was heavily pushed to the over 1 billion people using Instagram, allowing them to transfer their IG accounts quickly to the new platform. So we are sure that also significantly increased the number of people signing up to use Threads.
Users are also threading it up. According to The Verge, there have “been more than 95 million posts and 190 million likes shared on the app.”
Threads Accomplishing A Goal Adam Mosseri Claims It Doesn’t Want To Do
Despite these impressive numbers, Mosseri stated in a Threads post that his platform is not trying to replace Twitter and will not actively push politics or hard news. But you can’t stop users from talking about what they want to, and hard news is finding its way onto Threads.
Also, if its mission is not to replace Twitter, it seems to be failing at that mission. With some help from Elon Musk, Twitter’s traffic is reportedly “tanking,” according to CloudFlare CEO Matthew Prince.
Twitter has been telling whatever advertisers it has left, probably Cheech and Chong, whose gummy ads are flooding Twitter users’ timelines, that it has “535 million monetizable monthly active users,” according to The Wall Street Journal.
Prince’s claims say otherwise.
Right now, it’s looking like Twitter is dying a slow death. Twitter better hope that the lawsuit bears fruit. But we are here for anything hurting Elon Musk’s pockets.
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Photo: SOPA Images / Getty / Threads
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Source: Anadolu Agency / Getty / Threads / Twitter
Elon Musk and his hot mess of a social media platform, Twitter, are looking salty in these digital streets after threatening to sue Meta for allegedly biting Twitter with Threads.
Spotted on The Verge, it looks like Elon Musk is shaking in his Allbirds following Threads’ successful launch and looks to be a strong contender to knock out the bird app.
In a letter addressed to Meta CEO Mark Zuckerberg obtained by Semafor, Twitter lawyer Alex Spiro alleges that Meta is using te company’s trade secrets and intellectual property when making bringing Threads to life and is threatening legal action in “both civil remedies and injunctive relief.”
Per The Verge:
Spiro, who is also Elon Musk’s personal lawyer and a partner at the Quinn Emanuel law firm, claims that Meta hired “dozens” of ex-Twitter employees to develop Threads, which wouldn’t be all that surprising given just how many people were fired following Musk’s takeover.
But according to Twitter, many of these former workers still have access to Twitter’s trade secrets and other confidential information. Twitter alleges that Meta took advantage of this and tasked these employees with developing a “copycat” app “in violation of both state and federal law.”
In response to the claims, the communications director for Meta, Andy Stone, said, “No one on the Threads engineering team is a former Twitter employee — that’s just not a thing.”
Meta also doesn’t seem phased by Musk’s threat to sue, being that is usually the course of action the company seems to take, most recently threatening Microsoft with a lawsuit for allegedly abusing Twitter’s API.
In response to the letter, Musk said, “Competition is fine, cheating is not.”
Threads Is Winning Out The Gate
Musk and his company’s lawsuit comes on the heels of Thread’s incredible launch that saw over 10 million users eager to ditch Musk’s platform signup.
According to The Verge, Threads has over 30 million registered users, including big names like Kim Kardashian, Khloé Kardashian, J.Lo, and more already on board with the app.
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Photo: Anadolu Agency / Getty
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Source: NurPhoto / Getty / Instagram Threads
Wednesday, Instagram decided to “shock drop” its answer to Twitter to strike while the iron is still hot as the mass exodus from Elon Musk is underway. So far, Mark Zuckerberg and co’s decision to hit the launch button was brilliant and is paying off.
Spotted on Engadget, Threads, Meta’s rival to Twitter is off to an impressive start and has already exceeded ten million signups in just seven hours after going live, according to a Thread from CEO Mark Zuckerberg.
The massive signup number was a testament to the platform’s ability to handle the rapid signup rate, which could also be a direct result of Instagram successfully luring some of its 2 billion users over to Threads.
Zuckerberg wasn’t done egging on his rival, Elon Musk, whom he could fight in a cage match. No, we’re not kidding about that. In his first tweet in over a decade, the Meta chief used the classic Spider-Man meme signaling a standoff between the two billionaires.
While this is a solid start for Threads, the platform’s launch is not without issues. Users are enjoying their time with Threads, but complaints are coming in. One of the main issues is the lack of chronological or following-only feed options, which both Twitter and Instagram are still dealing with to some extent.
Current Threads users are stuck with the current algorithm throwing random users on their feeds, directly resulting from seeing posts other users are replying to.
Threads also lack a post-editing feature, something both Facebook and IG users enjoy, hashtags, account switching, a dedicated button to insert GIFS, and more.
Adam Mosseri Spoke About Instagram Threads’ Issues
In a Threads post, Instagram CEO Adam Mosseri said that a following-only feature, post-editing, and account switching are “on the list,” and hashtags will be tappable “in time.”
In a recent update from his Broadcast channel, Mosseri admits things are “hectic” behind the scenes.
“Things have been hectic behind the scenes this week, most of the Threads team is focused on keeping the app up and fixing all the bugs we’re finding it,” Mosseri begins. “It feels a little bit like what working at this company felt like ten years ago, everyone’s rolling up their sleeves, hustling and trying to help the best they can.”
He continues, “We didn’t expect 10s of millions of people to sign up in less than a day, but supporting that is the definition of a champagne problem.”
Well, Rome was not built in a day. We only expect Threads to come into form over time. Plus, you can still spend time on Spill as Threads continues to figure things out.
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Photo: NurPhoto / Getty
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