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Pharrell Williams‘ ability to merge music, fashion, and cultural storytelling has made him one of the most influential creatives of our time. Whether it’s through his groundbreaking production in hip-hop and R&B or his game-changing collaborations in fashion, Pharrell has consistently pushed boundaries. His latest project with adidas continues this legacy, as he reimagines the classic Superstar silhouette with the bold and innovative Superstar 92 collection.
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Pharrell’s fashion collaborations have always mirrored his musical innovation, bridging the gap between artistic expression and everyday wear. His long-standing partnership with Adidas has already delivered some of the most unique designs in sneaker culture, and with the Superstar 92, also known as the Double Wide, he brings a fresh, oversized twist to one of Adidas’ most celebrated silhouettes.
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This new silhouette is all about proportions and nostalgia. Inspired by the exaggerated aesthetics of the ‘90s and the functional build of snowboard boots, the Superstar 92 blends heritage with modern design. The sneaker features thick padding around the ankle for comfort, a chunky sole for a bold stance, and premium materials that elevate its look and feel. With “Virginia” emblazoned on the tongue, Pharrell once again nods to his hometown roots — a theme that remains a central part of his storytelling.
Clipse modeling the Adidas Superstar 92
Adidas
Staying true to his origins, Pharrell tapped fellow Virginia hip-hop icons Clipse to lead the Superstar 92 campaign. The duo, made up of Pusha T and No Malice, played a pivotal role in shaping early 2000s rap, and their inclusion in this campaign highlights the deep cultural connections between music, sneakers, and personal identity. Shot in Virginia, the campaign reinforces the idea that the Superstar 92 is more than just a sneaker — it’s a symbol of legacy, authenticity, and evolution.
As someone who already owns six pairs of Superstars, this latest iteration feels like an instant classic, so it’s a flex for me! The chunky build, premium materials, and Virginia tribute make it more than just another sneaker drop — it’s a true reflection of Pharrell’s vision and legacy. With the Superstar 92, he’s continuing a conversation between music, fashion, and culture, one step at a time. So, where do you stand? Is this collection a Flex, a Trade, or a Fade?
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Tobe Nwigwe is no stranger to making statements. Whether through his music, his visuals, or his unmistakable aesthetic, the Houston-based artist has built a movement rooted in authenticity, culture and empowerment. Known for his socially conscious lyrics, intricate wordplay and powerful storytelling, Nwigwe has created a lane that seamlessly fuses hip-hop, African rhythms and spoken-word poetry. Now, he’s taking that same approach to fashion with his first-ever sneaker and apparel collaboration: “Reebok x Chukwu.”Since breaking onto the scene in the mid-2010s, Nwigwe has captivated audiences with his unique sound and bold visuals. His 2020 breakout moment, fueled by viral hits and a distinct creative vision, solidified his place as an artist who refuses to conform. Everything he does carries deeper meaning—from the messages in his songs to the mint green color that has become synonymous with his brand. His music isn’t just about beats and rhymes; it’s a movement that celebrates identity, heritage, and purpose.
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That same energy translates directly into “Reebok x Chukwu.” The collection dropped February 21st and is a tribute to his Nigerian roots, blending archival sportswear aesthetics with modern design. At the center of it all is the Chukwu OTU, a reimagined version of the classic Reebok Preseason Turf Trainer. The name “OTU” means “One” in Igbo, symbolizing unity and greatness—core themes in Nwigwe’s music and personal journey. With a mix of hairy suede, nubuck leather, and textile overlays, the sneaker merges past and present, honoring tradition while pushing the boundaries of style.
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Chukwu Mint Sneaker
Reebok
But this isn’t just about footwear. The Chukwu collection also includes a lineup of apparel inspired by sport and culture. The standout piece? A football jersey featuring the number 88 — a tribute to his wife, Fat, and their five children, who are his biggest inspirations. There’s also a heavyweight graphic hoodie, a mock-neck tee and a pair of zip-off pants designed for versatility and so much more products. All executed in Nwigwe’s signature mint green and black. Every detail is intentional, every stitch tells a story.
For me, this collection is an absolute Flex. I need just about everything in it, from the jersey to the OTU sneakers. The design, the storytelling, and the deeper cultural meaning make it more than just another sneaker collab — it’s a true reflection of Tobe’s artistry. If you’re like me, you’ll be online trying to grab every piece before they continue to sell out. The question is: Where do you stand? Is this collection a Flex, a Trade or a Fade?
Reebok
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In honor of the timeless silhouette, Converse celebrates the legacy of the Chuck Taylor in the new campaign Love, Chuck. A short film captures the deep-rooted connection between the sneaker and its creative community by tapping a star-studded list of artist and athlete collaborators, including Tyler, the Creator, Charli XCX, Lil Yachty and Vince Staples, alongside NBA star Shai Gilgeous-Alexander, Olympic skateboarder Alexis Sablone, Chinese singer-songwriter-actor Roy Wang and skateboarder Zion Effs to honor the iconic sneaker.
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Since its debut in 1917, the Chuck Taylor has become a culture symbol, weaving its way into the fabric of various subcultures and earning a revered place in the hearts of its devotees. For generations of athletes, artists and musicians, the Chuck Taylor was more than just a shoe — it’s a badge of honor, a symbol of nonconformity and a representation of community. Its simple design, universal appeal and affordable price point allows wearers from all walks of life to easily tap into its story.
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The celebratory short film, narrated by Tyler, the Creator, is described as “an invitation to all creators: to not let the fear of failure stop them, to create what they love, and to ‘Go Do That.’” Converse has a long history of music-based collabs, including Blondie, Kurt Cobain, AC/DC and Metallica Chuck Taylors. With a new generation of stars under its laces, the sneaker brand doesn’t look to be slowing down anytime soon.
Watch the short film below, as well as, shop classic Converse staples, including the Chuck Taylor All-Star and the Chuck 70 sneaker, below.
Converse Chuck Taylor All Star Canvas Sneakers
Converse Chuck 70 Canvas Sneakers
Converse Chuck Taylor All Star Canvas Low Sneaker
Converse Chuck 70 Glow-In-The-Dark Leopard Print
Watch the Converse “Love, Chuck” campaign below.
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Source: @nigelsylvester / Instagram
Once again, sneaker heists have become a topic of discussion in the sneaker community as bandits made off with thousands of pairs of one of this year’s most anticipated upcoming releases.
According to The Los Angeles Times, thieves in Arizona, Texas, pulled off quite the jux last month when they stole 2,000 pairs of sneakers off an BNSF freight train, many of which were pairs of the Nigel Sylvester x Air Jordan 4 “Brick By Brick.”
Already regarded by many in the sneaker community as the “Shoe of the Year,” the “Brick By Brick” Air Jordan 4s have the kind of hype behind its release that we haven’t seen in quite some time, so when word of the heist hit the internet, many sneakerheads were furious that there would be less pairs to be had for retail, as it’s already a limited edition sneaker.
Authorities were able to arrest the group of thieves and interestingly enough they were undocumented immigrants.
Per The Los Angeles Times:
New sneaker releases may have touched off at least some of the recent incidents. In Perrin, Ariz., thieves allegedly cut an air brake hose on a BNSF freight train on Jan. 13 and unloaded 1,985 pairs of unreleased Nikes worth more than $440,000, according to a criminal complaint filed in U.S. District Court in Phoenix. Many were Nigel Sylvester x Air Jordan 4s, which won’t be available to the public until March 14 and are expected to retail at $225 per pair, the complaint states.
Theft crews typically scout high-value merchandise on rail lines that parallel Interstate 40 by boarding slow-moving trains, such as when they are changing tracks and opening containers, said Keith Lewis, vice president of operations at Verisk’s CargoNet and a deputy sheriff in Arizona.
Lewis said the thieves are sometimes tipped off to valuable shipments by confederates working at warehouses or trucking companies. Other times they simply look for containers with high-security locks, which they cut with reciprocating saws or bolt cutters, a Homeland Security Investigations special agent said in affidavits filed in federal court.
Of the 11 people arrested for the Jan. 13 heist, nine were Mexican citizens illegally in the U.S. and were charged with illegal reentry after removal and six were charged with improper entry. Five of those detained pleaded not guilty while the other six have yet to enter their own pleas.
While the people behind the theft have been apprehended, there’s no word on whether the sneakers were retrieved. That’s all us sneakerheads really care about because damnit, man! We want those kicks! Go ambush a truck filled with adidas Sambas or Crocs or something, b.
What do y’all think about this crazy heist? Let us know in the comments section below.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Crocs is celebrating the timeless magic of The Beatles with an exclusive collection of classic clogs and themed Jibbitz charms. Inspired […]
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During NBA All-Star Weekend, the best of the best in pro basketball flocked to the Chase Center in San Francisco to show off their talent and skills for fans. Additionally, there are a number of premium sneaker drops from some of the top players in the NBA, including Ja Morant, Kyrie Irving, Victor Wembanyama, LaMelo Ball and others.
We rounded up the best of the best sneaker drops from Nike, New Balance, Puma and other brands. A few of them available now for purchase, while others come out within the new few weeks.
Some of the big standouts in 2025 are LeMelo Ball’s “oozy” Puma MB.04 sneakers in Teenage Mutant Ninja Turtles colorways for Leonard, Michelangelo, Raphael and Donatello, as well as Kyrie Irving’s Anta Kai 1 Speed “Bag Work” sneakers that were inspired by plastic takeout bags.
There are even a few Nike Air Jordan drops, with the Jordan 1s and Jordan 12s, that celebrate Michael Jordan’s 40th anniversary with the sports apparel company.
Ahead, you’ll find out picks for the best sneaker drops during NBA All-Star Weekend.
Puma
Puma x LaMelo Ball x TMNT MB.04
Nike
Nike Kobe 6 Protro ‘All-Star 2.0’
Anta
Anta Kai 1 Speed ‘Bag Work’
Nike
Nike Air Jordan 12 Retro ‘Black and Varsity Red’
Release date: Mar. 1 at 10 a.m. ET
Nike
Nike Jordan 1 Retro High OG ‘Bred’
New Balance
Bricks & Wood x New Balance 1000
Release date: Feb. 21 at 2:59 a.m. ET
Nike
Nike Ja 2 Scratch ‘Black Label’
Nike
Nike G.T. Hustle 3 Wembanyama ‘Black Label’
Nike
Nike Air Jordan 1 High OG ‘Black Toe’
Nike
Nike Air Foamposite One ‘Galaxy’
Release date: feb. 21 at 10 a.m. ET
Nike
Nike Dunk Low Retro SE ‘We Believe’
Nike
Nike Air Force 1 ’07 LV8 ‘We Believe’
Aside from basketball, the Nike Air Jordan 1 sneakers are the go-to shoes for a number of celebrities and top recording artists in pop culture for decades, such as Travis Scott, J Balvin, Teyana Taylor, Kid Ink, Common, Justin Timberlake, Paloma Mami and many others.
Want more? Shop more basketball sneakers below.
For more product recommendations, check out our roundups of the best Xbox deals, studio headphones and Nintendo Switch accessories.
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Source: @tomsachs/Nike / Instagram
Nike and Tom Sachs are back on good terms, which means a crispy pair of sneakers. The latter, dropped a couple of photos of the forthcoming NikeCraft Mars Yard 3.0 which is guaranteed to be one of the most hyped—and likely difficult to acquire (for retail price)—sneakers of the year, already.
Source: Nike / Complex
However, you can’t gloss over the fact Sachs—a renowned but controversial contemporary artist—and Nike were recently on the outs after allegations of his abuse behavior toward employees began to surface in early 2023. At the time, Sachs and Nike were in the midst of pushing the NikeCraft General Purpose Shoe, which came to a quick halt after the allegations and just several colorways were released. Although the model (which sported a more democratized purchase process that meant easier access and more pairs) was paused, Nike never completely severed ties with Sachs, taking a wait and see approach, and officially resuming their partnership in late 2024. “Tom has demonstrated and recommitted to fostering a culture of respect and inclusivity,” said Nike in a statement at the time.
As far as we can tell, Sachs’ hasn’t generated any new troubling headlines, and he’s back in official business with the Swoosh, and the NikeCraft Mars Yard 3.0 is set to drop in September per his Instagram post. At first glance, the sneaker itself doesn’t look like a radical departure from the Mars Yard 2.0 (which dropped in 2012 and 2017) but it is more like an optimization. Some of those updates include Nike’s React cushioning in the midsole, a black TPU toecap and a carbon fiber plate.
The Mars Yard 2.0 from 2017 was a smooth $200 (and fetches $1600 on StockX at the moment) so you can probably expect the 2025 version to be at least a bit pricier. Good hunting—we suggest you call up your sneaker plug not now but right now.
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With the NBA All-Star Game 2025 coming up in San Francisco this weekend, it’s also the 40th anniversary of “His Airness” Michael Jordan‘s first Slam Dunk Contest in 1985. During the contest, he wore the instantly recognizable Nike Air Jordan sneakers.
And to celebrate, Nike is re-releasing the Air Jordan 1 Retro High OG “Black Toe” sneakers in a classic white, varsity red, sail and black colorways — Chicago Bulls colors.
The signature shoes are priced at $180 and drop starting on Saturday, Feb. 15 at 10 a.m. ET/7 a.m. PT at Nike.com.
The Nike Air Jordan 1 Retro High OG “Black Toe” sneakers are made from genuine leather for shape and durability, while they feature the modern “Air Jordan” logo on each collar instead of the classic logo from the ’80s.
The design and silhouette are iconic with a style that’s suited for the mid-1980s and mid-2020s, alike.
Nike
Nike Air Jordan 1 Retro High OG ‘Black Toe’
Release date: Feb. 15, 10 a.m. ET/7 a.m. PT
Meanwhile, Nike is also dropping a limited-edition Jordan Premium Basketball that’s signed and comes in in the same colorway as the sneakers. It’s priced at $150 and includes in a box with the same design too. The basketball releases on Saturday, Feb. 15 at 10 a.m. ET/7 a.m. PT.
Nike
Nike Jordan Premium Basketball
Release date: Feb. 15, 10 a.m. ET/7 a.m. PT
In addition, the Nike Air Jordan 1 sneakers are the go-to shoes for a large number of celebrities and recording artists, including Travis Scott, J Balvin, Teyana Taylor, Kid Ink, Common, Justin Timberlake, Paloma Mami and many others.
The Nike Air Jordan 1 Retro High OG “Black Toe” sneakers are come in men’s and women’s sizes for $180, while the sports apparel company has the sneakers in big kids’ sizes for $140, little kids’ sizes for $85, toddlers’ and babies’ sizes for $70 and even baby crib booties for $70 at Nike.com.
Want more? For more product recommendations, check out our roundups of the best Xbox deals, studio headphones and Nintendo Switch accessories.
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Source: X / @godmeetsfashion
With all the Nike and Air Jordan retro sneakers set to return in 2025 that has sneakerheads all in their feelings (and pockets), Nike is continuing to up the ante as they’re bringing back a new classic Air Jordan in a new colorway.
According to Highsnobiety, the skateboard Nike SB x Air Jordan 4 is set to return later this year but instead of the pine green and red colorway that we went crazy for in 2022, this iteration will be donning a “Midnight Navy” blue colorway that’s sure to be a bigger hit than it’s predecessor. Though there have been pictures of other SB 4’s circling the internet including and all-black version along with a red and grey sample, rumors of the blue Air Jordan 4 SB’s dropping next was well-known for quite some time.
Now that it seems like that does seem to be the case, many sneakerheads are anxiously awaiting a release date and stock numbers as collaborations like this tend to be highly sought after with limited product being available upon release days.
Per Highsnobiety:
The skate sneaker is set to get its second release and it has adopted navy blue paneling for the occasion. It’s not quite the original Military Blue AJ4, but it looks mighty similar.
And the similarities between this shoe and the OG Jordan 4 from 1989 go beyond just the colorway: it’s also in the shape of the shoe. Nike SB and Jordan tweaked the AJ4 design so that the shape around the toe box was more aligned with that of the original ‘89 model.
This update wasn’t made purely for aesthetic reasons (although, sneakerheads are notorious for moaning that the new-shape models don’t look as good), it’s to help the bubble-soled basketball shoe skate better. The new (well, old) toebox makes for a better flick according to Nike.
As many sneakerheads have learned over the years, the Air Jordan 4 is easily one of the most painful sneakers to wear all day regardless of how fly it compliments the entire fit. That’s why the Nike SB model was such a hit amongst the sneaker community and not only was it a comfortable pair of kicks, but roomy as well. It got to the point where it’s said that Nike ultimately decided to use their updated model for future Air Jordan 4 releases.
Now that we’re getting a new colorway of the SB 4’s, you can bet your bottom dollar these will be tough as nails to come by whenever release date rolls around.
Check out pics of the upcoming “Midnight Navy” Air Jordan 4 SB’s below and let us know if you’ll be checking for them when they drop in the comments section.
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Source: Jordan / Jordan
For many sneakerheads around the world, the Air Jordan 1 silhouette is pretty much yesterday’s news as release dates for new colorways of the sneaker are often ignored or overlooked. But now that Union LA is getting ready to release another iteration of the classic grails, hypebeasts and resellers are gearing up as Union LA has been known to drop some heaters when given the opportunity in the past.
According to Sneakernews, the latest Union LA x Air Jordan 1 collabo is upon us as Union LA founder Chris Gibbs announced the upcoming release on their official Instagram page earlier this week. Though official pictures of the sneaker have yet to be released, pics of the kicks have apparently leaked online and the colorway is similar to the OG Air Jordan 1 “Chicago”‘s but bares that Union LA remix.
Sneakernews reports:
Chris Gibbs and co. just opened a microsite called www.unionjordanimback.com where interested buyers can sign up for updates. The shoe reprises a theme that began in 2018 by stitching together two original Jordan 1 colorways; “Shadow” on the collar and “Chicago” down below. See detailed images ahead and hit the Union link above to get in their system.
No word yet on when the sneakers will drop or what stock numbers will look like. Numbers could be very limited but some rumors say there will be tons of pairs made. We doubt that will be the case best believe heads will be dusting off their bots for this drop regardless. Bastards.
Check out pics of what the kicks are said to look like and let us know if you’ll be trying to copp in the comments section below.