skincare
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Hailey Bieber has a new skincare product for her beauty regimen. Its key ingredient? Snail mucin.
The model posted a TikTok in early May, sharing her morning with fans. Midway through the video, Bieber puts on South Korean skincare brand COSRX’s Advanced Snail Mucin mask. While all this might sound crazy, it’s not as far-fetched as you’d think. The two-piece face mask currently retails for $15 on Amazon, a small price to pay for helping obtain radiant glass-like skin. The product’s key ingredient, snail secretion filtrate — or mucin — derives from those little slow-moving shell-adorned creatures that seem to infest gardens every summer.
COSRX Advanced Snail Mucin Face Masks
Turns out, the slimy mucin they secrete may help with moisture retention, and could impart a glow to the skin. The COSRX mask features 87% of mucin, further beefed up with held from trusty niacinamide, an ingredient found in a majority of skincare products these days, and for good reason. Niacinamide is a form of vitamin B3 that can help improve your skin barrier, reducing redness and the size of those pesky pores. You’ve also got collagen, providing firmness and potential added anti-aging benefits, along with hyaluronic acid, which may help fight off acne.
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OK, enough skincare jargon. The bottom line? The product is a favorite for celebs such as Bieber because of its glow factor. Used ahead of makeup following your favorite toner, the mask may help prep the skin, protecting it from the elements. I mean, who doesn’t love a boost of moisture to their skin? Prepping your skin with masks like these prior to makeup use could ultimately allow your makeup to apply better because it has a proper base to work on.
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Like priming a canvas before painting over it, you need to prioritize what’s beneath before tackling what goes on top. Katie Holmes, Drew Barrymore, Emily Ratajkowski and Leighton Meester are just a few other notable figures who have shared they use snail mucin products in their everyday skincare routines. Weird or not, one thing’s for certain. Bieber’s skin has never looked better.
Check out Hailey Bieber’s TikTok featuring the snail mucin mask below:
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. XG made moves in the desert with their late night Coachella performance and now, the J-pop girl group is making moves […]
BEST CLEANSER
ETUDE Soonjung pH 6.5 Whip Cleanser
A new product from beloved K-beauty brand ETUDE (LE SSERAFIM’s Kazuha was a brand ambassador), this mild, soft-bubble cleanser with a whipped cream texture lathers into soft and soothing bubbles to gently cleanse the skin without causing irritation. Plus, it’s unscented and free of animal-derived ingredients, mineral oil, synthetic pigment, fragrance, polyacrylamide, silicone oil, imidazolidinyl urea, triethanolamine, PEG surfactant and parabens, making it the ultimate clean beauty product. A favorite among Korean shoppers, Etude products are now available in the U.S. on Ulta.com.
The SEVENTEEN star was announced as the brand ambassador for the skincare brand last year.
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Tate McRae’s 2025 is off to a roaring start.
Fresh off the release of her new single and music video for “Sports Car,’ McRae has been announced as the newest face of Neutrogena, the popular drugstore beauty brand. As part of her partnership, the Canadian singer will help promote Neutrogena’s “Hydro Boost” collection, which celebrates its 10th anniversary this year.
BESTSELLER
Neutrogena Hydro Boost Water Gel With Hyaluronic Acid
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Neutrogena’s Hydro Boost’s Water Gel is one of the brand’s top-selling facial moisturizers, with a powerful hyaluronic acid formulation that helps to hydrate and brighten skin. The brand says one jar of its Hydro Boost Water Gel is sold every two seconds around the world. The best part: it’s on sale for under $20 right now at Amazon.
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Just like McRae, we’ve personally been using the Hydro Boost moisturizer for years and it’s been a lifesaver for our sensitive skin, helping to restore balance and texture, while leaving a dewy (but not oily) complexion. Its small size makes it travel-friendly too, and the formula is great for using day and night. The 21-year-old McRae calls Neutrogena Hydro Boost her “must-have secret to juicy skin.”
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“I’m thrilled to partner with Neutrogena – a brand I’ve trusted since I was young,” she says in a release. “What I love about this campaign is how real it feels. We’ve all been there—those moments where your brain just won’t stop spiraling, and the last thing you need is the overthinking messing up your skin. That’s why I’m obsessed with Hydro Boost,” she explains. “It keeps my skin hydrated and is the perfect reminder that skincare doesn’t have to be complicated to work.”
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Neutrogena Hydro Boost Hyaluronic Acid Serum
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Neutrogena Hydro Boost Under Eye Cream
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As the brand’s new Global Ambassador, Neutrogena says McRae will be featured in TV, social and digital campaigns to help promote their “Beauty to a Science” motto, which demonstrates the extensive dermatologist testing Neutrogena products go through before they hit store shelves. No stranger to being interviewed, McRae will appear in a campaign video alongside Neutrogena Global Innovation Partner, Dr. Muneeb Shah, to talk about how stress and overthinking can affect skin.
“By featuring Tate and her infectious energy, alongside Dr. Shah, whose expertise helped to make him the most followed dermatologist on social media, we’re bridging the gap between beauty and science, creating a powerful message for the next generation,” says Andrew Stanleick, Kenvue’s President of Skin Health & Beauty in North America, Europe, Middle East, and Africa. “With Neutrogena Hydro Boost, we’re redefining hydration and showing how skincare can empower you to feel your best every day.”
Neutrogena
McRae’s new Neutrogena partnership comes as she prepares to release her third album, So Close to What, and hit the road for a world tour this spring.
You can shop all of McRae’s Neutrogena Hydro Boost products here.
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SEVENTEEN’s Hoshi is best known for his soulful voice and powerful dance moves, but the K-pop star has also landed multiple fashion and beauty campaigns thanks to his approachable good looks and trendy personal style.
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One of his most popular ambassadorships has been with Korean skincare brand d’Alba Piedmont, known for their luxe skin creams, serums and face mists. First announced as the Korean ambassador for d’Alba in 2023, Hoshi’s contract was extended last year to become the brand’s global ambassador for all of Asia.
Now, North American fans can snag one of Hoshi’s favorite d’Alba products with the d’alba Piedmont Italian White Truffle First Spray Serum on sale for just $20 at Amazon.
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d’alba Piedmont Italian White Truffle First Spray Serum
Using actual white truffle extract, the face spray helps to hydrate, brighten and smooth skin with just a few spritzes. The lightweight formula absorbs in seconds, and makes this a great facial mist to refresh your skin during the day, or as a setting spray for makeup. We like using it after a workout too, to quickly restore and re-hydrate. It works for all skin types too, and the serum-like formula is non-comedogenic, non-greasy and certified vegan.
Aside from delivery hydration and moisture, reviewers say the d’Alba White Truffle Spray helps to combat dullness and soothe irritation (say from dry, flaky skin), while helping to tone and tighten pores.
D’Alba says it has sold more than 40 million bottles of the White Truffle Face Spray to date. It’s also a bestseller on Amazon, with more than 6,000 bottles sold in the last month alone. Get a bottle for $20 here.
As d’Alba CEO Sungyeon Ban said in a press release, “d’Alba is a premium global brand, and the professional and artistic image of Hoshi, who is leading K-pop as a global phenomenon fits the vision and mission of the brand. We are very happy to continue our precious relationship this year followed by last year. Please look forward to our various future collaborations with Hoshi.”
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Cardi B is finally giving you the secret to her glowing skin, and hint — it’s not a luxury eye cream […]
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Jennifer Lopez is letting her holiday spirit shine in a new Christmas-themed promo for JLo Beauty. As you build your gifting […]
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Amazon’s selection of products has evolved into a massive marketplace — and it hasn’t gone unnoticed by celebrities. Not only can […]
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Acne isn’t the only skin affliction that’ll most likely have you instantly reaching for foundation, dark spots can also give the […]