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Doja Cat is without doubt a style icon of her generation with dazzling and over-the-top looks coming from every angle in the superstar’s usual defiant style. StockX announced Thursday (September 21) that it will exclusively pre-release the Skechers X Doja Cat Doja’Lite sneakers ahead of the worldwide drop.
Doja Cat and her new Doja’Lite sneaker line is a play on Skechers’ D’Lites style, updated of course to match the “Paint The Town Red” artist’s sense of fashion know-how.
“Starting September 21 at 12 PM, you can grab a pair of my new Skechers Doja’Lite sneakers on StockX while listening to my new album Scarlet. I am excited to share part of my world with my fans,” Doja shared in a statement.
With a retail price tag of $125 USD, the chunky silhouette comes in either Black or white with five colorways to come when the sneaker is released to the wider public. The tongue of the sneakers features Doja Cat’s name along with Skechers branding, and the shoe is at all times rugged, classic, and stylish all at once.
“As the marketplace for current culture, StockX is committed to providing access to of-the-moment products, artists, and trends,” Deena Bahri, CMO at StockX,” shared in a statement. “Today’s consumer continues to lean into the nostalgia trend and we couldn’t be more excited to partner with Skechers — a brand with a rich history of conversation-driving collaborations — to help release a product that not only draws inspiration from the recently revived Y2K aesthetic, but also pulls at the heartstrings of those of us who grew up wearing the Skechers D’Lites of the early aughts.”
Just to inform readers, the exclusive StockX drop will only feature the Black or white style in women’s sizing and will be available until supplies run out. The campaign is also launching in StockX Drop-Off locations around the world.
All of this leads up to the release of Doja Cat’s upcoming album, Scarlet, which drops on Friday (September 22).
Hurry over to StockX now and cop your Doja’Lites before they run out. Click here for more.
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Photo: StockX/Skechers
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Modern footwear plus the British Invasion makes for a perfect match in the newly launched Skechers x Rolling Stones collection. Two iconic brands are joining forces for an epic shoe collab for fans to rock all year long.
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The Rolling Stones x Skechers signature capsule collection, which arrived Thursday (June 15), features a handful of different designs outfitted with the band’s iconic lips-and-tongue logo in a range of silhouettes in men’s sizes and women’s sizes, including the Skechers Uno, Skechers Roadies and more priced from $80-$90. The shoe sizes range from 5-11 for women’s shoes and 7-14 for men’s shoes.
The first part of the collection launched Thursday via Skechers.com and will be available in select Skechers stores. Additional pieces will launch next year.
Shop the collection below.
Skechers
A lace-up court style shoe that puts the Rolling Stones logo in the spotlight. The Classic Cup Euro Lick features the logo in Union Jack detail with a perforated leather, synthetic upper in a trendy black-and-white colorway.
Skechers
Skechers x Rolling Stones Marley $80
Skip the laces and slide into the Skechers x Rolling Stones Marley sneaker. The shoe boasts a denim upper with rock ‘n’ roll flair from its frayed detailing and embroidered version of the Stones tongue logo with a laceless silhouette that’s both comfortable and cool – plus it’s designed with a Skechers Air-Cooled Memory Foam cushioned insole for an even comfier fit.
Skechers
Skechers x Rolling Stones Uno (Women’s) $90
Numero Uno! The tongue logo shines on the Skechers x Rolling Stones: Uno women’s shoe. Available in black or white, the lace-up sneaker comes equipped with comfort insoles along with the brand’s trademarked cushioned Skechers Air Memory Foam with Skech-Air clear airbag midsoles.
Skechers
Skechers x Rolling Stones Roadie Surge (Women’s) $90
The Roadie Surge features a shimmery tongue logo on a canvas upper with a synthetic rubber toe cap and double laces printed with some of The Rolling Stones’ greatest hits, including “Gimme Shelter” and “Paint It Black.” The shoe includes the signature Skechers Air-Cooled Memory Foam insole and the brand’s classic lug sole.
Skechers
Skechers x Rolling Stones Classic Cup – Stones Invasion (Men’s) $85
Classic but sporty, the Classic Cup – Stones Invasion men’s shoe centers the Rolling Stones along the side of the shoe. Its classic cup outsole pairs perfectly with its suede overlays, a synthetic duraleather upper and cushioned insole.
Skechers
Skechers x Rolling Stones: Mark Nason Palmilla Marquee $85
Skechers’ Mark Nason shoe gets a rock ‘n’ roll makeover in the form of the Palmilla Marquee. The men’s streetwear sneaker — available in white and red colorways — has a lace-up, perforated toe and quarter side printed with the Stones tongue.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Doja Cat battles herself in a new Skechers Uno ad released on Friday (April 28). The commercial pits the “dueling light and dark sides of Doja’s personality” against each other in an anime-style battle.
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“Building out this campaign and a new world for the Uno with my creative director Bret Alan Nelson and Skechers has been amazing,” Doja said in a statement. “This is just the start. I look forward to sharing more of what we’ve been creating soon.”
Added Nelson, “I was super inspired by the idea of the different Uno colors and which Uno gives you the most power. We reference old school anime fight scenes within a battle of ‘Doja Cat vs. Doja Cat’ and the ultimate theme is that in the end we will never follow another’s footsteps.”
Drawing inspiration from the Y2K, Cyberpunk and anime themes, the vibrant campaign features Skechers UNO sneakers in hot pink and lime green.
Skechers
Skechers Uno – Night Shades
$80
The Skechers ad will debut during the Time 100 one-hour special airing on Sunday (April 30) at 7 p.m. ET on ABC. The special, hosted by Jennifer Coolidge with performances from Doja and Lea Michele, will stream on Hulu a day after it premieres on ABC. Want to watch it live? Stream the special on platforms such as Hulu + Live TV, Sling TV, DirectTV Stream and Fubo.
Doja Cat, who was among the honorees at the 2023 Time 100 Gala at Jazz in Lincoln Center in New York on Wednesday, performed in custom deconstructed Skechers Uno sneakers. The Skechers campaign comes on the heels of Doja announcing her role as Skechers’ first artist in residence.
Watch her Skechers Uno commercial below.