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Four of the U.K.’s leading artists are among those coming together to call on the British Prime Minister, Sir Keir Starmer, to honour a pledge to protect fans from online ticket scalpers, also known as touts.
Coldplay, Dua Lipa, Radiohead and Sam Fender are all signatories to a joint statement published Thursday (Nov. 13), in which artists, managers and fan groups are asking Starmer to commit to resale price cap legislation in the U.K.
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In its manifesto for the 2024 general election, the Labour Party proposed policies for new consumer protections on ticket resales. This evolved into an industry consultation in January, which invited views from venues, promoters, fans and other parties on a resale price cap, considering options from face value to a 30% uplift.
On Oct. 5, seven months after the consultation closed, the U.K.’s culture minister, Ian Murray, confirmed that the current Labour government would press ahead with plans for a price cap on resale tickets — but the specifics of these plans have yet to be revealed.
Now, dozens of industry figures are calling for the Prime Minister to make the commitment to price cap legislation in the next King’s Speech, which is set to take place next spring.
In the statement, the coalition says new protections are needed to “help fix elements of the extortionate and pernicious secondary ticketing market that serve the interests of touts, whose exploitative practices are preventing genuine fans from accessing the music, theatre and sports they love.”
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It adds: “For too long certain resale platforms have allowed touts to bulk buy and then resell tickets at inflated prices, forcing fans to either pay above the odds or miss out entirely. This erodes trust in the live events sector and undermines the efforts of artists and organisers to make shows accessible and affordable. Introducing a cap will restore faith in the ticketing system, help democratise public access to the arts in line with the Government’s agenda and make it easier for fans to spot illegal behaviour, such as ticketing fraud.”
Alongside the aforementioned names, the list of signatories includes The Cure’s Robert Smith, New Order, Mark Knopfler, Iron Maiden, PJ Harvey, alt-J, Aluna Francis, Bastille, Ben Howard, Brix Smith, Mogwai, Nick Cave & The Bad Seeds and Nubiyan Twist. (View the full list below.)
With the statement on Thursday, the group of signatories joins consumer choice organisation Which?, the FanFair Alliance, O2 and the Football Supporters’ Association, along with organisations representing the music and theatre industries, venues, managers and ticket retailers, among others.
The statement arrives alongside a new investigation from Which?, which outlines the global touting operations targeting the U.K.’s ticketing industry. The group identified prolific scalpers in locations including Brazil, Dubai, Singapore, Spain and the United States, all of whom were bulk-buying tickets for live music and sporting events in the U.K. before relisting them at inflated prices on platforms such as StubHub and Viagogo.
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Examples of this practice included tickets for Oasis’ Wembley Stadium shows, which were listed for prices as high as £3,498.85 ($4,594.04) on StubHub and £4,442 ($5832.41) on Viagogo. Another finding showed that a seat for the recent Minnesota Vikings vs. Cleveland Browns NFL clash at Tottenham Hotspur Stadium was listed for £3,568.39 ($4685.35) on StubHub.
Elsewhere, Which? also found multiple cases of speculative selling, which is when tickets are listed on secondary sites for double the price — even though the seller has not bought them yet.
In a press release, Lisa Webb, a consumer law expert at Which?, said: “Today’s joint statement makes clear that artists, fan organisations and consumers reject the broken ticketing market that has allowed touts to thrive for too long. The Prime Minister pledged to protect fans and a price cap on resold tickets will be a critical step towards fixing this industry, but he must commit to this legislation by including it in the next King’s Speech.”
Webb concluded: “Further reforms are also needed to ensure sellers actually own the tickets they advertise before listing them, that resale platforms ensure the identities of sellers and key information about a ticket are verified and that the new rules are effectively enforced.”
Artist signatories: Alfa Mist, alt-J, Aluna Francis, Amy Macdonald, Andro, Bastille, Ben Howard, Brix Smith, Charlotte OC, Coldplay, Dana Margolin (Porridge Radio), Dua Lipa, Graeme Park, Howard Jones, Idlewild, Iron Maiden, Johnny Marr, Keane, Kelli-Leigh, Low Island, Mark Knopfler, Mogwai, New Order, Nick Cave & The Bad Seeds, Nick Mason, Nubiyan Twist, Orlando Higginbottom, PJ Harvey, Quantic, Radiohead, Revenge of Calculon, Robert Mitchell, Robert Smith (The Cure), Sam Fender, SNAYX, Sweetie Irie, The New Eves, Travis.
Organisations: Fan Fair Alliance, Featured Artists Coalition, Football Supporters Association, LIVE, Music Managers’ Forum, Music Venue Trust, Musicians’ Union, O2, Society of London Theatre & UK Theatre, Society of Ticket Agents and Retailers (STAR), UK Music, Which?.
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The Oasis Live ‘25 Tour kicked off its Australian leg last week (Oct. 31), and it continues to dominate music headlines as the shows roll along.
In a landmark move for Australia’s live music sector, Victoria’s government shut down bulk ticket scalping for Oasis’ recent Melbourne shows (Oct. 31, Nov. 1-4) at the Marvel Stadium by designating them under the Major Events Act 2009. The act allows the Minister for Tourism, Sport and Major Events to formally declare events that then become subject to anti-scalping protections.Under this special declaration, it became illegal to advertise or resell tickets on platforms such as Viagogo and StubHub for more than 10% above the original face value; if they flouted these restrictions, scalpers could be fined between $908 and $545,000 (AUD). A subsequent report from the Herald Sun states that 180,000 tickets for the sold-out shows went to fans as a result of the government effectively shutting out scalpers.
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Oasis’ management applauded the news, saying it could set a new benchmark for fairness in the live music market. “It’s great to see Victoria’s Major Events Declaration doing exactly what it’s meant to — Viagogo can’t list our Melbourne shows — and that’s a huge win for real fans,” they told the Herald Sun.
“When the government and the live industry work together, we can stop large-scale scalping in its tracks,” they added. “We’d love to see other states follow Victoria’s lead so fans everywhere get a fair go.”
Before last week, Oasis had not performed in Australia in nearly two decades. After tonight’s (Nov. 4) final Melbourne gig, they’ll head to Sydney (Nov. 7 and 8), before performing across Argentina, Chile and Brazil, wrapping up proceedings in São Paulo on Nov. 23.
Earlier this month in the U.K., the country’s culture minister, Ian Murray, confirmed that the current Labour government will press ahead with plans for a price cap on resale tickets.
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An industry consultation that took place in January invited views from venues, promoters, fans and other parties on the proposed price, which ranged from no profit being permitted on any ticket to a mark-up of up to 30% of face value.
Writing in the Daily Record last month (Oct. 5), Murray said: “We asked a direct question — should the UK follow countries like Ireland, where resale profiteering is capped in law? The response from fans could not have been a clearer — ‘yes.’”
“So let me tell you what we’re doing,” Murray continued. “First, we will cap resale prices. No more outrageous mark-ups of 500% or 1,000%. We are examining a range of options, from face value to a reasonable uplift.”
UK Finance, which represents 300 financial services outfits including Lloyds, NatWest, HSBC and Barclay, has lobbied against the decision for fear of customers losing out in an unregulated market. Adam Webb of the Fan Fair Alliance, however, disputed these claims in an interview with The Times. “I would advise UK Finance actually speak to experts in those countries, rather than rely on the self-interested research of unregulated offshore websites who promote industrial-scale ticket touting and exploit British audiences,” he said.
Critics of the secondary ticket business are warning that an epidemic of misleading offers on sites like StubHub and Vivid Seats are eroding consumer confidence in the live event ticket business, and they’re asking for lawmakers to intervene. Longtime music managers like Randy Nichols with the band Underoath say online markets are allowing resellers to list tickets to events that haven’t gone on sale yet — from the 2026 World Cup to David Byrne’s upcoming tour — and reap huge profits from fans who think they are buying legitimate tickets to major sporting events and concerts.
Speculative ticketing exists because of legal loopholes, Nichols says, as well as hundreds of millions of dollars spent on Google advertising and fan naivete. For Byrne’s fall Who is the Sky tour, for example, tickets don’t go on sale until mid-June, but ads for tickets on sites like StubHub and Vivid Seats began popping up seconds after it was announced. On Stubhub, front-row tickets for his Nov. 20 show at L.A.’s Dolby Theater were selling for about $1,100.
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Often, the seller of these tickets will only procure them after someone has agreed to buy them, and often the seller will wait until a few days or weeks before the show to buy the tickets, knowing the price almost always goes down closer to the show date. StubHub doesn’t disclose that the person listing these tickets doesn’t have them in their possession.
“There’s even a hashtag scalpers like to use to make this point titled #itpaystowait,” Nichols says. “The longer they wait, the more profit the scalper makes.”
Now, Nichols and groups like the National Independent Venues Association and the National Independent Talent Organizations are lobbying hard at both the state and federal level to make such practices illegal. While critics have had success in Maryland passing legislation banning speculative ticketing, lawmakers in New York state recently gutted a bill that would have outlawed it there. Officials like NITO executive director Nathaniel Marro are also worried about federal legislation like the TICKET Act, which originally had language banning the practice but has since been altered with a legal loophole that allows for speculative ticketing as part of a concierge service provided by sites like StubHub and Vivid Seats.
“Think of it like your favorite grocery delivery service — but for incredible experiences,” Vivid Seats explains on its site. “You cart your selections; we’ll handle the shopping.”
Marro said these sites don’t make clear to fans what they’re buying; many think they’re buying a ticket, not paying someone to buy a ticket that they themselves could get much cheaper if they shopped around on their own.
“That’s the irony — many fans don’t realize that they could buy these tickets themselves,” Nichols tells Billboard. “The fan is tricked because most begin the process of buying tickets on sites like Google, where secondary sites spend hundreds of millions on deceptive ads and websites to trick consumers into thinking they’re buying tickets directly from the box office.”
Nichols says overcharging the customers means less money for fans to spend and notes that it’s often the box offices that have to deal with customer service problems. And while it’s common for the price of a ticket to go down over time, there are exceptions: with Taylor Swift’s Eras Tour, sky-high demand made it impossible for some scalpers to fulfill their orders at the price they charged the customer. While some brokers fulfilled the orders at a loss to avoid being penalized by Stubhub, others simply cancelled orders, leaving fans without tickets having spent money on travel and hotels.
Nichols and Marro worry about the problems speculative ticketing will cause for major sporting events like the 2026 FIFA World Cup, which is taking place across North America next summer. Tickets for the global soccer tournament have not yet gone on sale, but hundreds are listed across Stubhub and Vivid Seats. There’s even a listing for tickets to sit on the pitch during the final championship match on July 19, at MetLife Stadium, for $1.1 million.
While it’s unlikely someone would pay that much money on StubHub for a World Cup ticket, even to the final championship game, the worry is that brokers will flood the site with speculative listings and cause a shortage of actual tickets, leaving some fans who traveled halfway around the world without their tickets.
Stephen Parker, executive director of NIVA, says his group has made progress at the state level outlawing the practice, but is worried that federal legislation protecting it as a concierge service could keep it legal for decades. Another concern is that the legislation protecting speculative tickets could quietly be added to Trump’s so-called “Big Beautiful Bill” and passed without any debate. “Lawmakers understand the issue but we’re up against a well-funded lobby,” Parker says. “The concern is that much of the progress we made at the state level will be lost with federal legislation.”
Olivia Rodrigo is proving that artists don’t need expensive technology or a sprawling staff to make sure their lowest-priced tickets end up in the hands of fans — and not scalpers.
Ticket brokers were crawling around Rodrigo’s website on Wednesday (Sept. 13), assessing their odds of scoring tickets for the superstar’s freshly announced Guts World Tour, which kicks off in February at Acrisure Arena in Palm Springs, Calif. An early spring tour headlined by Rodrigo is a pretty good bet for ticket resellers based on the singer’s continued chart success: “Vampire,” the first single from her new album, Guts, is currently enjoying its 10th week on the Hot 100, while the set’s second single, “Bad Idea Right?”, debuted in the top 10 last month. Meanwhile, the album itself earned more than 126 million on-demand streams in its first four days of release. More importantly, her 2022 Sour trek was an underplay first run tour — Rodrigo had kept her ticket prices reasonable, averaging about $75 a ticket — that saw demand far exceed supply and drove prices into the stratosphere.
For Guts, Rodrigo is taking a simple, innovative step to protect what she is calling “Silver Star tickets,” a two-seat package she’s selling for $40 a pop to individuals her team can verify as fans.
Needless to say, scalpers will want to get in on that. A $20 ticket to a high-demand concert can generate a big markup and quick profits, especially compared to tickets priced between $50 to $200 — the price range for the Live Nation-booked tour. Tickets in the $50 to $200 range, meanwhile, will leave some room for markup on resale sites but make profitability less certain, especially on top-tier tickets.
To pull this off, like a game of cat and mouse, Rodrigo’s team must keep the Silver Star tickets out of scalper’s hands for the program to be a success. Few details about how this will work have been made public, but Rodrigo’s registration site hints that the singer’s team will directly select fans to participate. The real innovation, however, is a requirement that fans pick up their $20 tickets at will call on the night of the show; only then will they learn where their seats are located.
That’s not too different from how box offices used to use will call-only pick up to fight scalping, but where that strategy would typically aim to protect the most expensive tickets this time it’s being used on the cheapest. The limited number of tickets involved here will also help keep from overwhelming staff, whereas previously such a strategies became an unmanageable burden. Meanwhile, not knowing the section or row of a ticket makes it very difficult to sell it on secondary sales websites like StubHub, which requires scalpers to list tickets in the general vicinity of where they are located.
The plan isn’t fool-proof — when it comes to resellers, nothing is — but it places enough hurdles in front of scalpers that most will hopefully be deterred from taking advantage of a program that’s meant to get discount tickets into the hands of fans who otherwise wouldn’t be able to afford to see Rodrigo in concert. And if the strategy is successful, it’s easy to see it being duplicated by other artists, whose biggest frustration with ticketing tends not to be that their best seats are landing on the secondary market, but that seats affordable to their younger and less economically advantaged fans are ending up there too.
Ticketmaster owner Live Nation’s push for legislative ticketing reform earlier this year has actually slowed down progress on those issues, sources tell Billboard, stalling a long-in-the-works bill that addresses nearly identical concerns about the ticketing business.
Last year, even before Taylor Swift’s Eras Tour presale fiasco inspired a flurry of ticketing reform bills, the National Independent Venue Association (NIVA) had been working on a wide-reaching piece of legislation in cooperation with Sens. Amy Klobuchar (D-Minn.) and John Cornyn (R-Texas) to “combat predatory and deceptive ticketing practices,” according to sources close to the issue. The bill included bans on deceptive practices and speculative listings, enforcement of existing anti-bot laws and new tools for countering ticketing fraud. Its most substantive change took aim at the secondary ticketing industry, granting artists and tour promoters sweeping power to reduce ticket scalping by allowing artists to set legally binding rules on how and where their tickets are resold, according to a November 2022 memo reviewed by Billboard. Besides NIVA, Universal Music Group, Wasserman Music, Dice and See Tickets were all among the broad coalition of music companies supporting the effort under the coalition name Fix the Tix.
But, for months, the bill has languished — even as attention around ticketing has grown considerably following a Senate Judiciary Committee hearing in January on competition within the ticketing industry. That’s because of increased lobbying by pro-scalper groups and a decision in February, by Ticketmaster owner Live Nation, to unveil the FAIR Ticketing Act, a five-point proposal with a list of legislative fixes — and the recommendations were very similar to the fixes NIVA had been quietly lobbying for.
With NIVA representing thousands of independent venues and Live Nation representing its huge corporate portfolio, the two entities often have opposing agendas, and some NIVA members theorized that Live Nation was attempting to sabotage their bill. Worried that supporting a similar proposal would look like politicians were rewarding Ticketmaster at a time when outrage at the company was growing, momentum around the NIVA bill waned. Klobuchar’s office, which had planned to announce a bi-partisan bill with Cornyn in the spring, delayed its announcement amid new concerns that the bill might strengthen Ticketmaster, sources close to both Live Nation and NIVA tell Billboard. They add that the FAIR Ticketing Act was neither a clone of the proposed NIVA bill nor a poison pill.
“Live Nation and Ticketmaster have been the target of the Senate since the two companies merged in 2010,” says one NIVA member speaking on the condition of anonymity. “There’s an appetite in D.C. to punish Ticketmaster, but the reality is that there’s no way to pass a law that would both punish Ticketmaster and bring about the types of reforms needed to clean up the ticketing business.”
Case in point: On April 28, Klobuchar’s office introduced legislation with Senator Richard Blumenthal (D-Conn.) that would have banned ticketing companies like Ticketmaster from signing venue clients to long-term exclusive contracts. The proposal has faced opposition from some members of NIVA, who argued it would hurt small venues that relied on the payments from those contracts, and that fans would likely have to make up for the loss through higher ticket prices. A representative for Live Nation previously told Billboard the proposal wouldn’t “have a material impact on our business as we historically add clients in competitive marketplaces.”
As for similarities between the NIVA-backed bill and Live Nation’s proposal, “It’s not surprising that the two groups that spent the last six months thinking about legislative fixes [to] the same issue came up with similar solutions,” said one source close to Live Nation, noting that much of the friction between NIVA and Ticketmaster has subsided.
Ticketmaster officials appear to have gotten the message and have toned down the rhetoric around their political efforts. Many of the campaign efforts have been picked up by NIVA, which successfully lobbied for $15 billion in federal aid for venues negatively impacted by the coronavirus pandemic in 2021. Now, sources say, the Fix the Tix bill is expected to be proposed in the next couple of weeks.
Leading the charge at NIVA is the organization’s executive director, Stephen Parker. A longtime D.C. insider who worked with Sen. Tim Kaine when he was the governor of Virginia, Parker spent a decade at the bipartisan National Governors Association and has served on the board of the Country Music Association.
Parker confirmed to Billboard that neither Live Nation nor Ticketmaster has signed on as official supporters of the Fix the Tix coalition, while he and others are being extra cautious not to make their legislative package a referendum on Ticketmaster. Still, the Live Nation-owned company will play an outsized role in the Fix the Tix plan, as opponents are getting ready to paint the proposal as a major power shift to Ticketmaster and away from scalpers.
The Fix the Tix proposal would “make it illegal for resellers, professional ticket brokers, and ticket platforms to violate the artists’ and venues’ ticket terms and conditions, including restrictions that prohibit price gouging of fans through the resale of tickets above face value,” according to an early draft obtained by Billboard. That means artists, venues, or promoters could place ceilings on how much tickets are allowed to be marked up or restrict ticket resale until after all primary tickets have been sold. Since Ticketmaster and AEG are the only two companies on the market with technology that can track tickets after they’re sold to see if they are being resold and for how much, however, critics say this sort of law would create an even greater dependence on their services.
That’s far more power than Ticketmaster should have, says John Breyault, vp of public policy at the National Consumers League and a founding board member of the Fan Freedom Project, an advocacy group fighting restrictions on resale that receives funding from StubHub and Vivid Seats. “Ticketmaster does not want to eliminate resale; they want to control resale,” Breyault says. The current proposals by Ticketmaster and NIVA could bankrupt major secondary resale sites, especially if most tours decided to make their tickets non-transferable. Once Live Nation “got rid of its competitors,” Breyault says the company could convince the artist it works with to lighten up on ticket transferability and effectively “own the resale market.”
To a degree, Fix the Tix is a response to the dozens of pieces of pro-scalping legislation and lobbying that have been proposed at the state and federal levels over the past six months. This Fix the Tix bill would seek to overrule any state-level legislation that exists; there are currently over a dozen states with laws that outlaw restrictions on ticket transferability, meaning anyone can resell tickets at any price they want.Others, like Rep. Bill Pascrell’s (D-NJ) BOSS and SWIFT Act — which Breyault supports and the Fix the Tix coalition opposes — would permanently legalize scalping by making it illegal for ticketing companies to restrict ticket transferability.
Last year, the American Economic Liberties Project, which is funded by Pierre Omidyar — former chairman of eBay and owner of Ticketmaster rival StubHub — announced the “Break Up Ticketmaster,” campaign, aimed at pressuring the DOJ “to investigate and unwind the 2010 Live Nation-Ticketmaster merger,” according to the group’s website.
Opponents of scalping say the BOSS Act would make it impossible for artists to keep their tickets off secondary sites and would allow all scalping sites to sell any tickets they wanted without restriction. Proponents, however, believe that outcome is better for fans than allowing Live Nation and the artists it works with to make these decisions.
While the scalpers and the concert promoters are far apart on most issues, the rival bills do share consensus on a number of practices in ticketing that have long drawn the ire of fans. Those include speculative ticket listing, drip pricing and misleading marketing campaigns — all of which would be banned by both NIVA’s proposal and the BOSS and Swift Act.
Editor’s note: Billboard has updated this story to more accurately describe the work performed by the American Economic Liberties Project.
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