Santa Barbara Bowl

Concert promoter Goldenvoice of AEG Presents has re-upped its partnership with the historic Santa Barbara Bowl, extended its booking contract through 2032, company officials tell Billboard.

Built in the 1930s under the federal Work Projects Administration as part of President Franklin Roosevelt‘s New Deal, the sandstone-kissed 4,500-seat open-air rock and roll coliseum has hosted concerts by the likes of Bob Marley, James Taylor, Stevie Wonder and more.

Since the early 1990s, the Bowl has been managed by the not-for-profit Santa Barbara Bowl Foundation and programed by long-time talent buyer Moss Jacobs. For most of the 1990s, Jacobs was aligned with concert promoter Goldenvoice, which held the booking contract until the 2001 purchase of Goldenvoice by AEG. Jacobs left Goldenvoice that year and joined Nederlander Concerts as a vp of booking, bringing the booking rights to the bowl with him. In 2016, he quit Nederlander and went back to Goldenvoice, where he works as a Goldenvoice senior vp. Following his 2016 exit, the foundation exercised a key man clause in its contract with Nederlander, allowing it to end its deal and hand booking rights back to Goldenvoice.

“The Santa Barbara Bowl Foundation has been a vital partner,” states Jacobs, “helping Goldenvoice to foster incredible talent at one of the finest outdoor venues in the world. The Foundation understands the significance of partnering with a substantial national organization to benefit this amazing local community. This contract will allow us to build on the foundation of past great events to improve the already amazing stature of the Santa Barbara Bowl.”

Santa Barbara Bowl Foundation executive director Rick Boller said he was “thrilled to sign this booking agreement with Goldenvoice for another decade.” Since taking over management of the facility, the foundation has helped raise over $43 million for capital improvements at the Bowl.