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Samsung2023sxsw

If you happened to join Billboard at our SXSW programming, there’s a strong chance that you encountered the charisma and star-power that is Nyla XO. Fresh off winning Samsung NXT 2.0 – a nationwide competition to discover the next unsigned music superstar – the LA-born, Chicago-based singer/songwriter was fulfilling yet another role, moonlighting as Billboard’s special on-site guest, as well as a Billboard News Anchor during a fun week of festivities, panels, and more at the music festival.

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See latest videos, charts and news

As our host and resident Billboard social media expert, Nyla XO, real name Nyla Hammond, took us across the city of Austin as we witnessed jaw-dropping performances from some of Latin music’s reggaetón titans, interactive pop-ups, and more, all while capturing the action on her Samsung Galaxy S23 Ultra.

On Friday, we shadowed Nyla to the Samsung Galaxy-sponsored Present Night at Billboard’s The Stage at the Moody Amphitheater at Waterloo Park, where Colombian megastar Feid and Boricua trap hitmaker Eladio Carrión performed for what was one of SXSW 2023’s most hotly anticipated bookings. Nyla was front and center, capturing BTS footage and palling around with Billboard’s own Tetris Kelly.

Later that weekend, Nyla took Billboard to two Samsung-produced pop-ups: one, entitled the Galaxy Lounge, where busy festival attendees were able to stop by, reset, and snap low-light selfies using the new S23 Ultra; and the second, entitled Down to Earth, where audiences could capture pictures in front of a gorgeous and lush backdrop of greenery and oversized flowers. Of course, Nyla had to snap a video and a few crucial shots with her S23 Ultra.

Finally, Nyla capped off her weekend trip to Dallas to witness the second iteration of the Samsung Galaxy Creator Collective. The event aimed to serve as an inviting and inclusive learning environment where creators both new and more established could learn trade secrets and tips from some of the best in the business to further grow their followings across all social media platforms. Featuring music making demonstrations, keynote speeches, panel discussions, and live performances, this year’s Samsung Galaxy Creator Collective put audio at the forefront showcasing how creators could best utilize music to elevate their offerings.

Catch up on everything Nyla XO below and make sure to check out Nyla’s first ever Billboard cover story today.

Last week, Billboard returned to SXSW in Austin for three nights of star-studded concerts, an interactive content house pop-up, as well as a plethora of panel discussions featuring musicians, music industry leaders, and Billboard staff members alike. For our Friday festivities, Billboard and our partners at Samsung presented the musical stylings of Colombian singer-songwriter Feid, alongside Puerto Rican trap star Eladio Carrión as part of The Stage at the Moody Amphitheater at Waterloo Park.

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See latest videos, charts and news

Taking place no matter rain or shine, at-capacity crowd braved the weather for a chance to see their favorite songwriter turned megastar. In an opportune turn of events, the show coincided with St. Patrick’s Day, with many of the 5,000 attendees dressed in green (Feid’s signature color) and rocking his trademark white sunnies.

Take a look at some of the highlights of the performances, as well as the captivated crowd, in Billboard’s The Stage photos below.

Eladio Carrion at Billboard Presents The Stage at SXSW held at the Moody Amphitheater at Waterloo Park on March 17, 2023 in Austin, Texas.

Brandon Todd for Billboard

Eladio Carrion at Billboard Presents The Stage at SXSW held at the Moody Amphitheater at Waterloo Park on March 17, 2023 in Austin, Texas.

Brandon Todd for Billboard

Eladio Carrion at Billboard Presents The Stage at SXSW held at the Moody Amphitheater at Waterloo Park on March 17, 2023 in Austin, Texas.

Brandon Todd for Billboard

Feid at Billboard Presents The Stage at SXSW held at the Moody Amphitheater at Waterloo Park on March 17, 2023 in Austin, Texas.

Brandon Todd for Billboard

Feid at Billboard Presents The Stage at SXSW held at the Moody Amphitheater at Waterloo Park on March 17, 2023 in Austin, Texas.

Brandon Todd for Billboard

Feid at Billboard Presents The Stage at SXSW held at the Moody Amphitheater at Waterloo Park on March 17, 2023 in Austin, Texas.

Brandon Todd for Billboard

Last week, Samsung came in full force to SXSW 2023 in Austin, Texas. As part of the festivities, Billboard and Samsung were joined by Samsung NXT 2.0 competition winner Nyla XO, who helped to fill concert-goers in on all of the many activations that were happening throughout the week.

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See latest videos, charts and news

See latest videos, charts and news

As official partners of Billboard, Samsung Galaxy sponsored Present Night at Billboard’s The Stage at the Moody Amphitheater at Waterloo Park this past Friday, where Colombian megastar Feid and Boricua trap hitmaker Eladio Carrión performed for what was one of SXSW 2023’s most hotly anticipated bookings. The 5,000+ attendees were on their feet through all of the performances, dressed in the former’s signature green swag and snapping crystal clear night photos with the newSamsung Galaxy S23 Series.

Samsung also made noise last week with two interactive pop-ups. One of the pop-ups, entitled the Galaxy Lounge, provided a crucial recharging locale where busy festival attendees were able to stop by, reset, and snap low-light selfies using the new S23 Ultra. The second of the two pop-ups, entitled Down to Earth, paid homage to Samsung’s Environmental Focus and provided a gorgeous and lush selfie backdrop station replete with background greenery and oversized flowers for an added touch of earthly flair.

Relive the magic and check out all of Samsung Galaxy’s many activations in the photo set below.

Samsung at Billboard Presents The Stage at SXSW held at the Moody Amphitheater at Waterloo Park on March 17, 2023 in Austin, Texas.

Izzy Nuzzo for Billboard

Guests at Billboard Presents The Stage at SXSW held at the Moody Amphitheater at Waterloo Park on March 17, 2023 in Austin, Texas.

Izzy Nuzzo for Billboard

Samsung at Billboard Presents The Stage at SXSW held at the Moody Amphitheater at Waterloo Park on March 17, 2023 in Austin, Texas.

Izzy Nuzzo for Billboard

Samsung at Billboard Presents The Stage at SXSW held at the Moody Amphitheater at Waterloo Park on March 17, 2023 in Austin, Texas.

Izzy Nuzzo for Billboard

Guests at Billboard Presents The Stage at SXSW held at the Moody Amphitheater at Waterloo Park on March 17, 2023 in Austin, Texas.

Izzy Nuzzo for Billboard

Guests at Billboard Presents The Stage at SXSW held at the Moody Amphitheater at Waterloo Park on March 17, 2023 in Austin, Texas.

Izzy Nuzzo for Billboard

Samsung at Billboard Presents The Stage at SXSW held at the Moody Amphitheater at Waterloo Park on March 17, 2023 in Austin, Texas.

Izzy Nuzzo for Billboard