Ryman Hospitality

Reigning CMA entertainer of the year winner Luke Combs and Ryman Hospitality Properties’ Opry Entertainment Group have joined forces to reimagine Nashville’s Wildhorse Saloon, located at 120 2nd Ave. N., as a Combs-inspired multi-level entertainment venue; it’s set to open in 2024.

The yet-to-be-named complex will total 69,000 square feet, including an outdoor-indoor capacity of nearly 3,200 people, and will reflect Combs’ passions for music, songwriting, whiskey and sports. Specifically, the venue will take inspiration from Combs’ debut hit “Hurricane,” which went 8x multi-Platinum and spent two weeks at the pinnacle of Billboard‘s Country Airplay chart in 2017.

Speaking with Billboard at the Wildhorse Saloon in downtown Nashville, Combs said that watching Opry Entertainment’s work on Blake Shelton’s Ole Red venues was inspiring.

“I’ve had other offers for venues, but I always thought if I had the chance one day to do a venue, I would want to work with them. Working in hospitality the way they do, they bring something unique to the table.”

Combs added, “I talked with Blake about it this January, when we were talking about working with the Opry folks. He had so many great things to say about them and was like, ‘You should absolutely do this,’ and he was excited for me. It was great to get that affirmation.”

The entertainment complex will include a 1,500-person capacity concert venue for ticketed events. Meanwhile, a proposed rooftop bar (720-person capacity) with views of the Cumberland River and Nissan Stadium will add 9,000 square feet of entertainment space to the existing 60,000-square-foot venue.

The three interior levels will convey Combs’ songs, lifestyle and connection to his Bootlegger fans.

Colin Reed, Ryman Hospitality Properties’ executive chairman, told Billboard that he estimates the project will cost in the “tens of millions,” though he declined to offer specific financials.

Reed described the venue as containing a “250-seater honky-tonk at the front that can open up into the concert hall behind it.” He adds that the concert hall will include a “Beautiful Crazy” area designed for groups and bachelorette parties, as well as a bourbon bar and an area dedicated and inspired by Combs’ Bootleggers fanclub.

“We’ve definitely tried to prove over the years that we always think about the fans first,” Combs told Billboard. “I wanted to continue to do that with this spot, too. I didn’t just want to slap y name on something and wash my hands of it. I’ve been very hands-on with this. I wanted it to be something where my fans felt like they could come to. Obviously, if they are in the fanclub, there will be special things and special places for them to come to and unique opportunities.”

“With the honky-tonk, when I say 250 people, it will be two stories,” Reed tells Billboard. “It will be a small, intimate 250-capacity, where people will be on the second floor, looking down onto a stage and on the ground floor it will have a great bar behind it.”

Reed adds that the third floor is include a “new-generation sorts bar, to provide people who come to Nashville, who want not only to drink good bourbon, good beer, but also listen to music and watch their favorite sports team play.”

In the meantime, the venue will continue to operate as the Wildhorse Saloon until the new venue opens in 2024.

The Wildhorse Saloon opened in downtown Nashville in 1994 and has since been home to more than 4,000 television show episodes and tapings, as well as a destination for corporate events. The venue previously hosted The Wildhorse Saloon Dance Show on The Nashville Network in the 1990s and served as a base for the CMT show Can You Duet.

Combs says fans can absolutely expect to see some surprise appearances and performances from him at the venue.

“Any opportunity or any time I do something in town, I can do it here, because this is a spot that is large and versatile. It will be a really unique spot,” Combs says.

Combs is currently on his world tour, will will visit Nashville this weekend, for two shows at Nissan Stadium.