Rock

There are many things one is certain to see and hear a dance music mega-festival: fireworks, kandi bracelets, trance, house, bass, techno, wild outfits and the wide expanses of skin they reveal. No one, however, would ever expect to see rock icon Jon Bon Jovi.
And thus it was a shock when the superstar turned up onstage during Armin van Buuren‘s set at Ultra Music Festival Miami last March. He’d made his first ever trip to Ultra to help the Dutch trance legend debut his remix of Bon Jovi’s classic “Keep The Faith,” the title track and lead single from the band’s 1992 album, which was the group’s fifth studio LP.

Bon Jovi fans will understand why van Buuren’s edit worked so well, with the original six-minute anthem possessing the same sort of simmer, slow build/big-ass release structure that defines so many dance music hits.

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But talking to Billboard over Zoom while on a family ski vacation in the Dolomites, van Buuren says he was “super nervous” about how the dance crowd might receive the remix, and also how die-hard Bon Jovi fans might respond to his update, which isolates the vocals and piano stabs, using them to assemble a giant build created around the punchy “faith!” lyric and sleek, frenetically arranged synth stabs. In fact, everyone liked it a lot — with the remix getting an official release today (Feb. 28) on van Buuren’s venerable Armada Music and UMG Recordings.

“Bon Jovi songs have had some unique and epic moments over the years, but this is truly ahighlight,” Jon Bon Jovi says in a statement. “Armin is a total pro, and I was thrilled to work with him on the track. I had such a blast at my first Ultra, the crowd was absolutely electric. Thanks to Armin forhaving me.”

Here, van Buuren discusses how the dance version of “Keep the Faith” came to be, and why — in the case of Jon Bon Jovi — he was very happy to meet his idol.

What are your early memories of Bon Jovi?

Bon Jovi was literally everywhere, especially in the Netherlands; he was super popular. The way we consume music is now radically different now of course. We all have all these beautiful apps and [streaming platforms] but back in the day, it was all record stores and vinyl and the top 40 radio show and, Bon Jovi was the cool dude. He always looked so cool in pictures. I remember buying his records at my local record store and driving home with them and adding another CD to my collection.

How did you first link with Jon Bon Jovi to get the project going?

I met up with his manager, who was a friend of a friend, in L.A. … That’s how the conversation started. I asked “Can I try something?” They asked which song, and I said, “Keep The Faith.” It turned out that the first demo was a home run, and I didn’t actually change much after the very first idea. I lined up all the stems. I got a groove going. I tried updating the sounds without alienating the song, because the guitars and the song structure is already amazing. It’s a very effective song. The structure is very straightforward and very powerful, very energetic. So that made it fairly easy.

Of all the Bon Jovi classics, why did you pick this one to remix?

Obviously, “Living on a Prayer” is the biggest Bon Jovi track. But [his team] said, “We’re okay with [anything] except that one, because it’s been done.” I got that, and his repertoire is humongous.

The great thing about “Keep the Faith” is that it was easy to translate into my EDM world, which always has a BPM challenge. It was 128 BPM, and obviously we sped it up. We made the tempo faster to fit my set. The original, compared to my version, doesn’t really feel a lot faster. When I started working on the mix, I told everybody to let me first get a draft version going, to make sure everybody was happy with the rough idea.

Also, for myself, I asked, “Is this going to persuade a crowd going crazy at Ultra Music Festival? All of a sudden they hear all these guitars coming in and Bon Jovi onstage. How am I going to translate that into an Ultra world, which obviously is very challenging?” People at Ultra have a certain expectation. Dance music has a certain sound.

How did you actually get Jon onstage with you at Ultra?

[While I was making it] I wasn’t even sure if Jon Bon Jovi would be up for doing a live performance, because he had problems with his vocal cords. But I didn’t know that at the time. His manager told me there was a chance [he would come], and that she’d ask him. He actually lives close to Miami, so I asked if we could persuade him to come to Ultra Music Festival.

Apparently, he’s not very enthusiastic about remixes — but he called his manager after he got the first draft of the remix and said, like, “This is insane. I love it so much, and I want to perform this live, but I can’t sing.” Then when he showed up at Ultra. We had time to take photos backstage. We had time to chat a little bit. He even gave me a gift. It was incredible.

What did he give you?

He gave me a very special limited edition Bon Jovi jacket that I still haven’t touched to this day. I’m afraid to wear it. He was very, very nice. I mean, it’s rare, you know — I’ve met quite a few superstars in my career, and was lucky enough to work with a few superstars in the studio, and there’s always this disappointment a little bit after. You know how they say, “Don’t meet your heroes?”

But with Jon Bon Jovi it was the other way around. He was super nice. He was super humble. He was very interested in what I was doing, and he was like, “I don’t know much about the dance music world, but tell me.”

That’s so cool.

And then the climax story, obviously, is that he came onstage. I told [the crowd], “He’s my childhood hero. Here he is, Mr. Jon Bon Jovi” — and completely non-planned, he started actually singing along with the song, which was so random and so great. But he couldn’t really sing, because his doctor strictly forbade him from using his vocal cords, because he just had a massive surgery on his vocal cords. So I was like, “What? He’s singing!” That was the cherry on top. But I was afraid, because I was like, “What if he hurt his vocal cords? What if he hurt his throat?”

We agreed that he was just going to come on, say a few words, we would vibe to the drop, and that’s it. But he sang along, and that’s super special.

Did he say anything after about what compelled him to start singing?

I didn’t meet him straight after, because he left and my performance lasted for another hour. But I texted him after, like, “So dude, you just started singing.” He’s like, “Yeah, I don’t know. Spur of the moment.”

I mean, that has to be a big compliment though.

Well, at that point he hadn’t been on a big stage for a while, so maybe he felt the energy. But you have to imagine, for me, Ultra Music Miami is always one of the most important gigs of the year. I get Bon Jovi on stage, and I’m super nervous, because I’m playing something completely new — which is always a bit uncomfortable with the crowd, because they don’t know what to expect, and they don’t know what you’ve created. And then he comes on. It was a climax, absolutely.

The remix seemed very well received in the moment, and then well received online when the performance video was posted to YouTube. Did you feel that momentum as you were playing it?

Yeah, but I was a little bit afraid. I mean, Bon Jovi has a lot of really big fans. Like, fans that follow him around. He’s a superstar. It’s kind of like ruining one of his paintings, in a way. It’s so out of my world. I was just afraid that people would be upset for kind of ruining the original song, because I have so much respect for the original. The the way it was produced and the way it was mastered, it just sounds so great. It’s a timeless record.

But then I keep telling myself that this is not supposed to replace the original version, it’s just an addition and my interpretation of his great work with the band. I think it adds to the lifespan of the song, and I hope a young generation will appreciate this.

Was it always clear that it would become an official release?

No, not at all. I mean, it’s very difficult, because it’s signed to Universal. It’s a major record company, so you have to really ask politely. That’s why it took a year after the performance to come out. Because he had a documentary coming out, he had an album coming out, and obviously his release schedule can’t be interfered with, so you have to be very delicate.

But that’s all up to management, and I wasn’t involved in that, but that’s the reason why it took a year. The track was done. We haven’t really changed a lot from the version I did at Ultra. We’re thinking about maybe [releasing] another more commercial or radio-friendly version — but the version we’re releasing now is the version pretty close to the version that I did at Ultra Music Festival Miami, because there’s so much demand for it.