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Rihanna‘s 2012 smash “Diamonds” is staying true to its title 12 years later by earning diamond certification from the Recording Industry Association of America (RIAA) on Monday (April 22). Roc Nation officially announced the news via X on Monday morning, revealing that the single has accumulated 10 million equivalent song units. According to the RIAA, […]
Woop-woop, that’s the sound of a lifetime achievement honor! Make that two.
Late last week, President Joe Biden honored hip-hop pioneers KRS-One and Kurtis Blow with the President’s Lifetime Achievement Award at the National Hip-Hop Museum in Washington, D.C.
According to AllHipHop, 300 guests attended a ceremony at the RIAA headquarters, where the Rev. Dr. George Holmes delivered a rousing speech in celebration of the two icons. “There are two ways for a leader to go through life: as a thermometer or as a thermostat,” Holmes declared. “The thermometer merely measures the climate, but the thermostat sets the tone and creates it. That’s who you are, KRS-One and Kurtis Blow.”
In the absence of a physical appearance from President Biden, a letter from the White House addressed to the two hip-hop pillars was read.
“As it is with Kurtis Blow, as it is with you, America’s story depends not on any one of us, not on some of us, but on all of us,” read the note. “On behalf of the American people, President Biden extends his heartfelt appreciation to you for your volunteer leadership, and he encourages you to continue to answer the call to serve. The country is still counting on you.”
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In addition the groundbreaking careers and contributions to American music and culture, KRS-One and Kurtis Blow were also honored for their commitment to community service and leadership.
The honors come less than a year after hip-hop celebrated its 50th anniversary, with 2023 boasting a bevy of specials celebrating hip-hop’s history, including A GRAMMY Salute To 50 Years Of Hip-Hop, to which KRS-One turned down a personal invite from LL Cool J.
“I was asked about two months ago; they asked me to do it and I turned them down,” he told Harold St. Louis. “And reason being is because I know people don’t understand this — and I say this respectfully. KRS-One is a Hip Hop extremist. I’m not violent, a violent extremist. I’m insane with this culture. I know I must have lost my mind in this.”
Kurtis Blow also did not attend the telecast, but he, like KRS-One, celebrated Hip-Hop 50 with other institutions.
KRS-One has earned three career entries on the Billboard Hot 100: 1994’s “Sound of da Police” (No. 89), 1995’s “MC’s Act Like They Don’t Know” (No. 57) and 1997’s “Step Into a World (Rapper’s Delight)” (No. 70). On the Billboard 200, he’s notched eight entries, including his sole top 10 title, 1997’s I Got Next (No. 3).
Kurtis Blow landed a pair of Hot 100 hits over the course of his career: 1980’s “The Breaks (Part I)” (No. 87) and 1985’s “Basketball” (No. 71). He has also sent six titles onto the Billboard 200, reaching as high as No. 71 with his eponymous 1980 LP.
Click here to watch a clip of the ceremony.
Recording Industry Association of America (RIAA) COO Michele Ballantyne has been promoted to president, the organization has announced. She will continue to serve as COO, running daily operations and managing RIAA’s 56-person team.
A 2024 Billboard Women in Music honoree, Ballantyne serves on the RIAA executive leadership team alongside chairman/CEO Mitch Glazier while spearheading daily operations and helping lead advocacy efforts across the industry. During her tenure, she’s played a key role in the passage of the landmark Music Modernization Act as well as the PRO-IP Act, which established the first U.S. intellectual property enforcement coordinator in the executive office; and the Higher Education Opportunity Act, which provided colleges and universities with tools to reduce the illegal downloading of copyrighted works on campuses.
“I love my job, and I feel really lucky to have it,” Ballantyne tells Billboard in an exclusive interview (full Q&A below). “Music is something that is so important to everyone, and there are obviously lots of challenges…AI, TikTok, COVID. But one thing I’m really proud about is that at RIAA we’re nimble and we punch above our weight and I think that speaks a lot to the team we have in place. I really feel grateful to be at the helm with Mitch and see where we can take things.”
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Mitch Glazier, Busta Rhymes and Michelle Ballantyne
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More recently, Ballantyne has focused particular attention on the growing use of artificial intelligence in music and its ethical implications for creators. Under her leadership, the RIAA became a founding member of the Human Artistry Campaign, a coalition of music and entertainment organizations supporting ethical standards around AI that launched in August. The organization also supported the ELVIS Act, the landmark law designed to protect creators from AI deep fakes that was signed into law in March. On the federal level, the RIAA is supporting bills including the No AI FRAUD Act in the House and the NO FAKES Act in the Senate.
“Michele and I have had the privilege of guiding RIAA and supporting our member companies through amazing celebrations and challenges in the industry,” said Glazier in a statement. “I am grateful for her remarkable leadership and genuine care for people. Our playlists may not always be in sync, but our determination for a thriving and equitable community for music creators is.”
Ballantyne earned her law degree from the Georgetown University Law Center and started her career in government, serving in roles including general counsel for Sen. Tom Daschle, special assistant for President Bill Clinton and special counsel for former White House chief of staff John Podesta. She joined RIAA in 2004 as senior vp of federal government and industry relations. A Black female executive, Ballantyne’s work at the organization has also focused on social justice advocacy, including mobilizing RIAA members to support police reform bills, guiding the implementation of members’ social change commitments and managing the most diverse RIAA board of directors in its history.
On the occasion of her promotion, Billboard spoke with Ballantyne about her new role, the importance of combatting AI deep fakes, Universal Music Group’s dispute with TikTok and the possible implications of the upcoming presidential election.
You’ve been COO for several years now, but you’ve now added “president” to your title. How will your purview at the RIAA change?
It will change a little bit, but maybe not that much. It does catch up to the way we’ve been working, especially Mitch and I, who sort of approach things as a partnership. But the COO part, which is the sort of the nuts and bolts of running the organization and dealing with the internal stuff, it’s not all that I do. I do a lot of industry relations and coordinating with outside groups and coordinating with our member companies and making sure everything runs smoothly, that people are communicating. And so I think it reflects that piece of it too. I’m grateful for the recognition because I enjoy the work, and the title makes it clear to everybody.
You’ve been with the RIAA for around two decades now, and you’ve helped tackle some of the biggest issues in recorded music over that time. What do you see as some of the biggest issues facing the RIAA and its members currently?
No question it’s AI. AI has sort of supercharged everyone’s work. I am not the lead on it, but it’s everybody’s issue. We’re out talking about it and thinking about it and trying to figure out, “How are we gonna meet the challenges that it brings for artists and for labels and everyone in music?” It’s such a challenging time and everything is moving so fast. We’re just trying to figure out how we’re going to navigate all of it. And it’s an exciting time. It brings a lot of innovations to the table.
I think that the music industry in general is usually, in the time that I’ve been at RIAA, in the front. We’re the — I’m not fond of the saying — but the canary in the coal mine. All of these issues are ones that we confront first, the same as with file-sharing or any of those other issues that happened way back when. And the policymakers are grappling with how to handle these changes confronting society with AI, so it’s so multifaceted and very challenging.
We’ve been working on the deep fakes issue. That is one thing that pretty much everyone can come together around. We had that bill pass in Tennessee last week [the ELVIS Act] and we’re working on some federal bills as well. So, this is, I think, where all the focus is going to be. But in general, I think things are good, the industry is moving in a positive direction. You probably saw our revenue numbers came out earlier this week. One of the things that we’re so excited about, and I think that music companies have really embraced, is offering so much choice to fans. And I think that’s really positive.
I was curious about the year-end report. One interesting takeaway is that the record labels may have become almost too reliant on paid subscriptions for revenue and revenue growth. Do you think that revenue mix needs to be more dynamic? And if so, how do you feel labels can get there?
That’s a very tricky question. I’m not sure I can really answer that one. There are a lot of different components that go into it. And a lot of the pieces that are business issues, we aren’t at RIAA going to be able to see into those. It is a concern, for sure, and something that our folks are paying attention to.
I will say that one of the things that I have noticed that has changed most over the time that I’ve been at RIAA is this willingness to innovate and pivot. When I first came to RIAA in 2004, the focus was on how do we address file sharing? It was the Grokster case, and I think that within the companies, the old guard has sort of shifted out and the folks who are there now and have come in have very successfully navigated those challenges to the place we are today.
Today, everyone streams and anybody can get the music they want, whenever they want it. And it is not something that even occurs to young folks. I have a 16-year-old. He doesn’t even think about like, “I can just go on Spotify and listen.” To me, watching that change has been really impactful. And I’m just trying to think about it, like, something exciting will happen next. I’m not sure what it is. But I think it will happen.
One of the other big stories in the last few months was UMG pulling its catalog from TikTok and the ripple effect that that’s had on the industry. What do you think needs to happen to resolve that dispute?
I don’t know. TikTok has has grown so fast, and even among our companies and among policymakers, there’s differing opinions on how to handle that. Universal certainly put their marker down, and we haven’t commented because our companies aren’t all in the same place about it. So I don’t know how that’s going to resolve and I also don’t know what’s going to happen with the federal bill that policymakers are pursuing to say that they’re going to ban TikTok. I mean, it passed the House. It’s very tricky.
We have a big election coming up. What should RIAA members be on the lookout for when either candidate wins, whether it’s Trump or Biden?
We used to go, Mitch and myself, to our companies and board meetings and we would talk to them about what’s happening in D.C. and how it’s all gonna shake out and what we think will happen based on what we know and our experiences working both in the House and the Senate. It’s really hard to tell now. We gave up some years ago on doing our own punditry. The polling doesn’t seem to be as reliable and, as a D.C. person, even some of my colleagues from prior administrations or from the Hill, they’re like, “It’s really hard to tell.”
The good news for everyone in the music industry, not just RIAA, is that largely music issues are bipartisan, and on the committees that handle intellectual property, policy and copyright issues, the Judiciary Committee, they are dealing with many more complex issues such as guns and immigration and reproductive rights and so on. So a lot of times they are more willing to come to the table to talk about music issues, for a variety of reasons. One is that they can get to an agreement, there can be some bipartisan action, and, you know, music touches everyone. And policymakers are no different.
I think that hopefully we can get some action on making sure that we continue to protect the rights of artists and labels and songwriters and others in the music community, and not roll back any rights. We’ll be paying particular attention to AI and deep fakes and making sure that their rights are protected there. But it’s not clear how things will go, either from the standpoint of the election, but also getting bills passed is really hard nowadays. But can we get some engagement? Yes, we’ll get engagement. A lot of times what we try to do too, is if members feel like bills won’t pass, there are other ways to get them to engage, to help bring parties, stakeholders to the table to talk through issues and see if we can get some resolutions and things like that. I expect that to continue. But, you know, D.C. is…it’s tricky.
This interview has been edited and condensed.
The RIAA’s release of 2023 revenue figures show U.S. record labels are increasingly reliant — possibly too much so — on paid subscriptions for both revenue and revenue growth. While consumers continue to pay for premium streaming services, ad-supported on-demand streaming is languishing and newer platforms like TikTok provide more promotion than they do royalties.
The top-line takeaway of the RIAA’s 2023 report is that the U.S. market grew 7.7% to $17.12 billion, an improvement from the 6.6% uptick seen in 2022. Without adjusting for inflation, 2023 revenue was about 17% above the CD-era peak of $14.6 billion set in 1999, marking the ninth straight year of revenue growth after the U.S. market bottomed out at $6.95 billion in 2014. After nearly a decade of gains, the record business is healthy and stable.
But look over the RIAA’s report and you’ll see the U.S. market is missing the dynamism it could — and wants to — have. The revenue mix doesn’t have the diversity of past years. It’s not for lack of effort: Record labels are partnering with AI startups, licensing music to social media platforms and looking for new ways to engage with big spending superfans. But emerging categories remain just that — emerging — while other categories don’t yet provide much of a revenue boost. On-demand streaming turned around the industry, made music into an appealing asset class for investors and allowed handfuls of companies to go public. But where does it go from here?
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Here are five takeaways from the report.
The U.S. market is more reliant on paid subscriptions than ever.
Revenue from paid subscriptions from premium music streaming services such as Spotify and Apple Music totaled $10.15 billion and accounted for 59.3% of total recorded music revenues in 2023, an increase from 57.8% in 2022 (and far higher than percentages seen during the preceding years: 57.2% in 2021, 57.4% in 2020, 53.4% in 2019 and 47.3% in 2018). But U.S. labels were even more reliant on subscriptions for revenue growth, with paid subscriptions accounting for 79.4% of that growth in 2023. Ad-supported streaming — services such as TikTok and Facebook — grew 21.5%, or $56.2 million, but accounted for only 4.6% of annual growth.
New subscribers are harder to find.
For all the growth attributable to subscription services over the last decade, it might not be enough for some markets. As Billboard noted on March 15, SNEP, France’s recorded music trade group, warned that revenue growth from subscriptions “is slowing down here while our market is far from having reached maturity.” Fortunately for the United States, subscription penetration has surpassed 50% of U.S. internet users, according to MusicWatch. But the 2023 RIAA figures suggest streaming services have already picked the low-hanging fruit and will need new products to attract new customers. With far fewer new subscribers in 2023 than in previous years, labels were fortunate that Spotify raised the price for its standard individual plan in 2023. After adding 7.6 million subscribers in 2022 and 8.5 million in 2021, the U.S. market added just 5.2 million in 2023. That’s a sharp drop from the 15.1 million new subscribers gained in 2020 when pandemic restrictions caused an uptick in both music and video on-demand streaming services. Price increases by Spotify in July and Amazon Music in both January 2023 and August helped average monthly revenue per user improve to $8.74, up from $8.35 in 2022.
Advertising has stumbled.
A few years after advertising revenue surged, ad-supported streaming’s strength is probably its potential to convert some free users into paying customers. Ad-supported, on-demand streaming revenue rose just 2.3% in 2023, an even worse showing than the 3.5% improvement in 2022. Things looked much better a couple of years ago after ad-supported, on-demand streaming revenue jumped 46.7% in 2021 following a slowdown in 2020 due to the COVID-19 pandemic. Ad-supported on-demand streaming actually did better in pandemic-stricken 2020, rising 32.2% even though the bottom fell out of the ad market when brands braced for a recession by curtailing their ad spending. It was a remarkable turn of fortune for the promise of ad-supported music; after Spotify’s ad-supported revenue jumped 81% in 2021, CEO Daniel Ek said the growing online ad market bode well for India, Indonesia and other developing markets where Spotify operates. Since then, however, subscriptions — especially in mature markets like the United States — have carried the load for Spotify and others.
Social media is growing fast but remains small.
The highest growth rate of any category in 2023 came from “other ad-supported streaming,” which includes relative newcomers to licensing agreements such as TikTok. Other ad-supporting streaming jumped 21.5%, to $317.7 million, making the category about 75% as valuable as the fast-declining download and ringtone category (which was down 12.2% last year). The downside is that the category remains a small part of labels’ business:. Last year, other ad-supported streaming accounted for less than 5% of total revenue growth — about 6% as much as subscription services.
Physical sales were dependable, not explosive.
Both LPs and CDs had double-digit growth in 2023 — 10.3% for LPs and 11.3% for CDs — as physical formats benefitted from enthusiasm for vinyl collectibles and K-pop fans’ penchant for buying multiple CD variants of new releases. Total physical revenue increased by $181 million, or 10.5%, to $1.91 billion, and it has grown 66% since 2018. That more than compensated for the $60 million decline in legacy digital formats such as track and album downloads and ringtones. Still, vinyl and CD sales accounted for 14.8% of 2023’s revenue gains compared to subscriptions’ 79.4%.
Recorded music revenue in the United States grew 7.7% in 2023 over the prior year, reaching a high-water mark of $17.1 billion at retail, according to the RIAA. Within that headline number, $14.4 billion — or 84% — was driven by streaming, a figure that was also up 8% over 2022.
It’s the eighth straight year of revenue growth for the U.S. business, and the rounded 8% growth over last year’s $15.9 billion represents an uptick from 2022, when the business grew 6.1% over the prior year. And while the headline figure marks the third straight year that the business has set a record for revenue — previously set in 1999, when revenue hit $14.6 billion prior to Napster taking hold — when adjusted for inflation, it still falls far below that 1999 figure, which would be $26.9 billion at current rates.
Still, the U.S. business has been growing steadily over the past several years, and streaming has settled into being a fairly consistent piece of the revenue pie: This marks the fourth straight year that overall streaming accounted for between 83% and 84% of revenue, showing that streaming and the overall revenue picture are growing in lockstep. Within the streaming category, paid subscription streaming accounted for $11.2 billion, or 78% of all streaming revenue, up 9% over the $10.2 billion it accounted for last year; and the average number of full-tier U.S. subscriptions grew 5.7% to 96.8 million, up from 91.6 million last year.
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However, limited-tier subscription revenue — the bucket into which Amazon Prime, Pandora Plus, fitness services and other paid subscriptions that don’t include access to full, on-demand catalogs falls — dropped 4% to $1.0 billion. Meanwhile, ad-supported streaming service revenue grew 2%, to $1.9 billion, up from $1.8 billion in 2022; and digital and customized radio revenue, which includes services like SiriusXM and SoundExchange distributions, picked up 8% year over year, to $1.3 billion. Synch revenue grew by a similar rate, up 7.4% to $411 million.
In terms of sales, digital downloads continued their slide, with revenue down 12.2% year-over-year to $434.1 million, now representing just 3% of the overall industry. On the flipside, physical sales once again surged, up 10.5% to $1.91 billion (from $1.73 billion last year). That was largely driven by vinyl sales growth, which was up 10.3% year over year to $1.35 billion in revenue — an increase from $1.22 billion in 2022, as units jumped to 43.2 million from 40.5 million. CD sales revenue also grew by double-digit percentages, increasing 11.3% to $537.1 million from a $482.6 million mark in 2022, even as the number of CDs sold fell. The format saw 37 million sales in 2023, down from 37.7 million the year prior, suggesting a rise in average price per unit year over year.
Overall, the percentage breakdown between digital revenue and physical revenue — 89% to 11% — remained essentially the same as it has since 2018, only fluctuating 1% one way or the other in the intervening years. At wholesale, overall revenue grew by 7%, up to $11 billion from last year’s $10.3 billion, marking the second straight year that metric crossed the $10 billion plateau.
The Recording Industry Association of America (RIAA) welcomed the latest edition of the United States Trade Representative’s (USTR) Notorious Markets Report on Tuesday (Jan. 30), which provides an annual run-down of various forms of copyright infringement, including digital music piracy.
Digital music piracy is not front-of-mind for many listeners in the age of streaming; even the industry itself has focused more of its recent frustration on streaming fraud and the popularity of rain sounds, at least in public comments made in the last year.
However, global music piracy inched up in 2022, according to a March 2023 report from MUSO, a U.K. technology company, which tracked over 15 billion visits to music piracy sites that year.
The USTR’s new report highlighted a handful of sites — including 1337X, Krakenfiles, Rapidgator and Ssyoutube — where people go to stream or download songs illegally. “Ssyoutube is reportedly the most popular YouTube ripping site globally, with over 343 million visitors just in April 2023,” the USTR noted in one example.
“We appreciate the report’s prioritization of thefts that target the music community such as stream-ripping,” said George York, the RIAA’s senior vp of international policy, in a statement.
Overall, music is less of a concern in this year’s USTR report relative to 2023’s. The document’s primary focus is the “potential health and safety risks posed by counterfeit trademark goods.”
The USTR was heartened by the fact that “this year many e-commerce and social commerce platforms took solid steps toward initiating additional anti-counterfeiting practices and adapting to new circumvention techniques used by counterfeiters.”
“Several platforms filed public submissions outlining their implementation of new anti-counterfeiting tools, including releasing educational campaigns, increasing identity verification requirements, and implementing faster and more transparent notice-and-takedown processes,” the report continued. “Additionally, several platforms have invested in artificial intelligence (AI) and machine learning technologies as a way to scale up and quickly adapt traditional anti-counterfeiting measures such as text and image screening.”
The RIAA had asked the USTR to highlight another aspect of AI, according to comments submitted in October, though it was not ultimately included in the report.
At the time, the RIAA noted that “the year 2023 saw an eruption of unauthorized AI vocal clone services that infringe not only the rights of the artists whose voices are being cloned but also the rights of those that own the sound recordings in each underlying musical track. This has led to an explosion of unauthorized derivative works of our members’ sound recordings which harm sound recording artists and copyright owners.”
In a statement following the USTR’s latest release, York “urge[d] the organization to take “a close look in the future at emerging piracy challenges presented by AI, including the widespread illegal use of copyrighted sound recordings and artist names, images, and likenesses to generate invasive and unlawful voice clones and deepfakes.”
Several of Kane Brown‘s famous friends helped surprise the singer-songwriter with the news that his 2018 two-week Billboard Country Airplay No. 1 hit “Heaven” has been certified diamond by the Recording Industry Association of America (RIAA). The song is the eighth country single to earn the accolade, with 10 million certified units in the United States.
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Brown and the RIAA shared a video on social media Thursday (Dec. 7) showing the moment he received the news via a video featuring his fellow Diamond-selling country artists Luke Combs, Hillary Scott (of Lady A), Tyler Hubbard (formerly with Florida Georgia Line) and Darius Rucker.
“Not many people have done that,” Combs told Brown of reaching the milestone. “I just want to say welcome to the club, man, super cool. Keep killin’ it, man. You’ve always been awesome.”
“That is such a huge achievement. Welcome to the diamond club, it’s something to be really proud of,” added Hubbard.
“Your song ‘Heaven’ has obviously touched so many hearts and so many lives,” Scott said.
“Welcome to the diamond club. Congratulations, brother,” Rucker said.
“An incredible talent with 23 RIAA certified titles and accolade upon accolade across genres, today, we are thrilled to recognize Kane Brown’s first Diamond for his single ‘Heaven.’ This enchanting hit has clearly struck a chord with fans – topping 10 million certified units! Congratulations to Kane, his creative partners and RCA Nashville team on this rare milestone,” said RIAA COO Michele Ballantyne via a statement.
Previous country singles to be certified diamond by the RIAA are Lady A’s “Need You Now,” Chris Stapleton’s “Tennessee Whiskey,” Sam Hunt’s “Body Like a Back Road,” Combs’ “Beautiful Crazy,” the Lil Nas X/Billy Ray Cyrus collab “Old Town Road,” Florida Georgia Line’s “Cruise” and Rucker’s “Wagon Wheel.”
See the video below:
The RIAA has asked to have AI voice cloning added to the government’s piracy watch list, officially known as the Review of Notorious Markets for Counterfeiting and Piracy.
The RIAA typically writes in each year, requesting forms of piracy like torrenting, stream ripping, cyber lockers and free music downloading to be included in the final list. All of these categories of piracy are still present in the RIAA’s letter to the U.S. Trade Representative this year, but this is the first time the trade organization, which represents the interest of record labels, has added a form of generative AI to their recommendations.
The RIAA noted that it believes AI voice cloning, also referred to as ‘AI voice synthesis’ or ‘AI voice filters,’ infringes on their members’ copyrights and the artists’ rights to their voices and calls out one U.S.-based AI voice cloning site, Voicify.AI as one that should specifically face scrutiny.
According to the letter, Voicify.AI’s service includes voice models that emulate sound recording artists like Michael Jackson, Justin Bieber, Ariana Grande, Taylor Swift, Elvis Presley, Bruno Mars, Eminem, Harry Styles, Adele, Ed Sheeran, and others, as well as political figures including Donald Trump, Joe Biden, and Barak Obama.
The RIAA claims that this type of service infringes on copyrights because it “stream-rips the YouTube video selected by the user, copies the acapella from the track, modifies the acapella using the AI vocal model, and then provides the user unauthorized copies of the modified acapella stem, the underlying instrumental bed, and the modified remixed recording.” Essentially, some of these AI voice cloning sites train its models on stolen copyrights.
It additionally claims that there is a violation pf the artists’ right of publicity, the right that protects public figures from having their name, likeness, and voice commercially exploited without their permission. This is a more tenuous right, given it is only a state-level protection and its strength varies by state. It also becomes more limited after a public figure’s death. However, this is possibly the most common legal argument against AI voice cloning technology in the music business.
This form of artificial intelligence first became widely recognized last spring, when an anonymous TikTok user named Ghostwriter used AI to mimic the voices of Drake and The Weeknd in his song “Heart On My Sleeve” with shocking precision. The song was briefly available on streaming services, like YouTube, but was taken down after a stern letter from the artists’ label, Universal Music Group. However, the song was ultimately removed from official services due to a copyright infringement in the track, not because of a right of publicity claim.
A few months later, Billboard reported that streamers were in talks with the three major label groups about allowing them to file take down requests for right of publicity violations — something which previously was only allowed in cases of copyright infringement as dictated in the Digital Millennium Copyright Act (DMCA). Unlike the DMCA, the newly discussed arrangement regarding right of publicity issues would be a voluntary one. In July, UMG’s general counsel and executive vp of business and legal affairs, Jeffery Harleston, spoke as a witness in a Senate Judiciary Committee hearing on AI and copyright and asked for a new “federal right of publicity” to be made into law to protect artists’ voices.
An additional challenge in regulating this area is that many AI models available on the internet for global users are not based in the U.S., meaning the U.S. government has little recourse to stop their alleged piracy, even if alerted by trade organizations like the RIAA. Certain countries are known to be more relaxed on AI regulation — like China, Israel, South Korea, Japan, and Singapore — which has created safe havens for AI companies to grow abroad.
The U.S. Trade Representative still must review this letter from the RIAA as well as other recommendations from other industry groups and determine whether or not they believe AI voice cloning should be included on the watchlist. The office will likely issue their final review at the start of next year.
U.S. Latin music revenue increased 15% to a record high of $627 million in the first half of 2023, according to the RIAA’s mid-year Latin music report released Wednesday (Sept. 27). The new milestone for the genre follows Latin music revenue hitting an all-time high last year, exceeding the $1 billion mark with 24% growth that outpaced the overall market.
According to the report, streaming continued to drive an “overwhelming” portion of the genre’s growth, accounting for 98% of revenue. Latin music’s share of overall U.S. recorded music revenue grew from 7.1% in the first half of 2022 to a new pinnacle of 7.5% in the first half of 2023.
“U.S. Latin music revenues reached an all-time high in 2022, and the growth has continued mid-year into 2023. This has been driven by both the vitality of classic hits and chart-topping new releases that have influenced broader culture and society,” said RIAA senior vp of public policy & industry relations Rafael Fernandez in a statement.
Latin music’s growth over the past two years has been driven by the success not only of Bad Bunny — who ended 2022 as the most streamed artist in the United States and around the world — but also artists such as Karol G, who earlier this year made history with Mañana Será Bonito. In March, the 17-track set became the first all-Spanish language album by a Latin female artist to top the Billboard 200.
A new wave of música mexicana acts such as Peso Pluma, Fuerza Regida and Eslabon Armado have also helped usher in a record year for regional Mexican music. Earlier this year, Billboard reported that consumption for the genre jumped 42.1% through May 25, according to Luminate.
The RIAA’s mid-year report further explains that ad-supported on-demand music streaming revenue (from services like YouTube, the free version of Spotify and social media platforms) continued to make up a larger percentage of revenue for Latin music (23%) than for U.S. recorded music overall (10%).
Meanwhile, revenue from digital and customized radio services (such as Pandora, SiriusXM and internet radio services) grew 13% to $36 million — rebounding from a 5% decrease in 2022 — making up 6% of total Latin music revenue. However, physical formats totaled less than 1% of revenue at $4.7 million, resulting in a 37% decline from the first half of 2022.
Purchase tickets to 2023 Billboard Latin Music Week here.
Halfway through 2023, the U.S. recorded music industry has set a record for first-half retail revenue, generating $8.4 billion, according to the new RIAA mid-year 2023 report released Monday (Sept. 18). But within that headline number, there are several trends and statistics that are worthy of their own exploration, from increasing revenue to slowing growth figures and the factors behind them. Digging deeper into the numbers, here are four takeaways (and a bonus fifth) from the mid-year report.
Ad-Supported Revenue Flatlines
The RIAA reported that ad-supported on-demand streaming revenue came in at $870.1 million — just a 0.6% bump over the $865 million it generated in the first half of 2022. Looking at the 2022 mid-year report, the ad-supported revenue figure was $871.5 million, up 16.4% from $748.5 million midway through 2021. (The RIAA regularly adjusts and updates figures each year as more data becomes available, hence the discrepancies.) What it points to, at best, is a stagnant advertising market; and at worst, one that risks going backwards.
On one hand, it’s not surprising, given the adverse advertising market across the board in 2023 so far. On the other hand, it’s yet another blow to a part of the model for services like Spotify and YouTube that has been maligned for years and considerably detracts from the value of music. Still, revenue from the “other ad-supported streaming” category grew 56.8% year over year for an increase of $58 million after a few years of negligible growth at best.
The Big Pricing Shift
In the past two weeks, a lot of conversation in the industry has revolved around how royalties from streaming services should be divided moving forward. But the broader issue that many executives are, and have been, pointing to has been about pricing. Music streaming services have fallen behind the times in keeping the price of a monthly subscription largely static over the past decade-plus, while video streamers (with fractionalized offerings) have raised prices regularly.
That’s now starting to change — and it’s being reflected in the numbers. Apple Music and Amazon Music both raised prices for their streaming services at the turn of the year, and that has translated into paid subscription streaming revenue growing 12.4% in the first half of 2023 — even as the average number of subscriptions grew at a much slower rate, increasing just 6.4% from 90 million to 95.8 million. With YouTube Music and, most critically, Spotify increasing prices over the summer — numbers that were not reflected in the first half of this year — the additional value realized will be something to keep an eye on moving forward.
But It’s Not Just Streaming
Those streaming service price hikes get a lot of attention — and rightly so. But the industry is seeing increased revenue from consumers in more than just streaming. The physical product market has continued to grow in revenue, up 5% overall, with vinyl revenue rising 1.3% year over year (up $8.2 million) and CD revenue growing 14.3% (up $29.6 million). What’s more interesting — apart from, perhaps, the winding down of the “vinyl explosion” double-digit increase narrative of the past several years — is that both formats grew in revenue while being down in unit counts.
Vinyl, overall, seemed to be a little static year over year. The number of records sold dropped by about 400,000 or so, even as revenue ticked up. But the discrepancy in CDs was stark: despite the type of double-digit revenue growth that’s been associated with vinyl in years past, there were actually 3.2 million fewer CDs sold in the United States in the first half of 2023 compared to 2022. Whether that’s a reaction to the hyper-fandom of artists who tend to do well in the physical market raising prices significantly or a marker of an industry-wide price hike there, it’s another example of how pricing is shifting across the industry and changing the revenue picture as a result.
Subscriptions Slowing Down?
As noted above, the average number of paid music streaming subscriptions grew by 5.8 million in the first half of the year to 95.8 million. That represents the slowest level of growth — both in raw numbers and in percentage — since at least 2015, when the U.S. streaming industry was still in its nascent phases. The growth in the number of subscribers has been slowing down now for about five years straight, as those who haven’t already gotten on board with paid music streaming slowly sign on. But it’s unclear how much room for growth remains — and, either way, the focus will continue to shift from acquisition and retention to growing value.
As subscriptions continue to near critical mass in the United States, the industry will need to continue its growth rate by convincing digital service providers to get more from the subscribers they already have. Whether that comes from price hikes or finding new ways to monetize fans on platforms — or, more likely, some combination of both — is an area to watch.
And, Finally…
A last word for our favorite sector of the RIAA report each year: ringtones and ringbacks. U.S. consumers spent $6.0 million on them in the first half of 2023 — down slightly from $6.2 million halfway through last year — while the unit count also slightly declined. We are a long way away from the Billboard Ringtones Chart of 2004, yet they continue to hang on as a line item year after half year. What a blessing.