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Chris Brown‘s 2019 summer smash “No Guidance,” featuring Drake, becomes his first diamond-certified record by the Recording Industry Association of America, the RIAA announced on Wednesday (Nov. 13). Diamond certification is given to artists whose songs have moved 10 million units. According to the RIAA, one equivalent song unit is equal to a single digital song sale, or 150 […]
In 2020, the U.S. music business contributed $212 billion to the country’s gross domestic product, up from $180 billion in 2017, according to the latest iteration of a report titled 50 States of Music that integrates data provided by independent record labels, performing rights organizations, independent music venues, music museums and other organizations.
The booming music industry has also been good for the labor market. From 2017 to 2020, the number of jobs supported by the music industry grew 1.9% annually from 2.17 million to 2.54 million while overall U.S. employment growth was flat, according to the report’s study from two economists at the firm Secretariat. Direct employment — jobs in the music industry — grew from 1.13 million to 1.32 million over that time, while indirect and induced employment improved from 1.04 million to 1.22 million. Indirect employment includes jobs that result from the goods and services used by direct employment. Induced employment accounts for the jobs created by the additional spending of direct and indirect employees.
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Fueled by streaming services and a revitalized vinyl market, U.S. wholesale recorded music revenues increased from $5.78 billion to $8.02 billion from 2017 to 2020, according to the IFPI. That growth coincided with an uptick in music businesses. Over that four-year time span, the number of music industry businesses and establishments — spanning brick-and-mortar entities to digital companies — increased from 227,000 to 252,000.
In putting a dollar amount on the U.S. music industry, the report effectively underlines the stakes in failing to stave off the threat artificial intelligence (AI) poses to the business. A thorough study of music’s economic impact is important for an industry that frequently seeks lawmakers’ intervention against new technologies and threats to copyright. If music business revenue and employment are hit by AI, the losses would create a ripple effect that touches other businesses and workers.
“As Congress and state leaders grapple to figure out smart guardrails and innovative policies for the AI age, we face a truly unique, once-in-a-generation inflection point,” wrote Mitch Glazer, chairman/CEO of the RIAA, which funded the study behind 50 States of Music. Glazier continued that he welcomed “new opportunities, sounds and experiences made possible through responsible AI innovation” but warned of the risks of “irresponsible and unethical AI.” Unauthorized and uncompensated use of copyrighted music to train AI models “threatens to rip a gaping hole in the fabric of America’s music communities” and shift music’s economic impact to “global tech giants at the expense of the artists, writers and music companies who shape America’s 50 states,” he added.
California, where music contributes $51.4 billion to the economy, has the largest impact of the 50 states in terms of earnings, employment and value added. Texas, home to nearly 128,000 songwriters (per ASCAP, BMI, SESAC and GMR), ranks second at $26.6 billion, while New York is a close third at $24.9 billion. Florida, home to the Latin music business, is fourth at $9.3 billion. Driven by country music in Nashville and the blues in Memphis, Tennessee ranks fifth at $7.5 billion. And Pennsylvania, where music supports nearly 115,000 jobs, is sixth at $6.3 billion.
The report’s authors used data from sources such as the Census Bureau, the Bureau of Economic Analysis and private-sector data sets. Music’s economic impact was calculated by estimating its direct revenue and employment and then using what’s called a RIMS II multiplier — statistical tools developed by the Bureau of Economic Analysis — to estimate direct revenue’s downstream effects on local economies.
Latin music revenue hit a record high of $685 million in the first half of 2024, according to the RIAA’s mid-year Latin music report released Thursday (Oct. 10). According to the analysis, Latin increased 7% compared to the first half of 2023, led by paid streaming subscriptions, which account for two-thirds of U.S. Latin revenue. Furthermore, Latin music revenues in the first half of the year once again grew faster than the overall recorded music market.
While the report doesn’t specify which artists or genres are directly driving this mid-year record high, Latin music’s bump can be a contributed to a number of artists who are fueling a movement. From Karol G to Peso Pluma, who are still riding high from a historic 2023, and newcomers like Xavi, it’s safe to say that a diverse collective of acts have helped usher another record year for Latin music.
“Latin music keeps soaring to new heights — setting US revenue records as we report today and driving the culture forward across the globe,” Michele Ballantyne, RIAA president & chief operating officer, said in a statement. “There’s a reason Latin is the fastest-growing genre on US streaming services. Fans just can’t get enough of its undeniable energy, emotion, power and joy.”
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The RIAA’s mid-year report explains that paid streaming subscriptions contributed more than two-thirds of total revenues. Overall, U.S. paid subscriptions reached a record average of 99 million in 2024 and delivered 68% of total revenues for US Latin music. Combined revenues from ad-supported, on-demand streaming services (including YouTube, Vevo, the free version of Spotify and social media platforms) provide nearly 25% of the total value of Latin music, compared to 10% for overall recorded music revenues.
Meanwhile, digital services (including paid and ad-supported streaming, online radio options, and digital downloads) provided 98% of total Latin music revenues in the first half of 2024. Physical revenues experienced a growth, up 21% compared to the same period in 2022.
“Latin music in the US continues to break through and reach new heights, now providing nearly 8% of total recorded music revenues in the country. Strong growth across all major formats — including a doubling of physical revenues — has enabled Latin music’s diverse mix of new and established artists’ innovative styles to fuel sustained momentum for over a decade,” added Matt Bass, RIAA vice president, research.
In April, the RIAA reported that, for a second year in a row, Latin music revenues in the U.S. had exceeded the $1 billion mark on the wings of 16% growth that outpaced the overall market.
The 35th anniversary Billboard Latin Music Week, which will feature exclusive panels, conversations and performances by Latin music’s biggest stars, will take place Oct. 14-18 in Miami. Purchase tickets to the 2024 Billboard Latin Music Week here.
Green Day celebrated a major career milestone on Sept. 16, when their 1994 album Dookie was certified Double Diamond by the Recording Industry Association of America (RIAA). It was just the 13th album to reach that plateau, which signifies shipments of 20 million albums (or streaming equivalent units) in the U.S. Double Diamond albums were […]
Tyga‘s 2018 summer smash “Taste,” featuring Offset, becomes his first diamond-certified record by the Recording Industry Association of America, the RIAA announced on Tuesday (Sept. 24). Diamond certification is given to artists whose songs have moved 10 million units. According to the RIAA, one equivalent song unit is equal to a single digital song sale, or 150 on-demand […]
It won’t be hard for Kid Cudi to pursue happiness on Friday (Sept. 13) because his 2008 breakout debut hit “Day ‘N’ Nite” is now a diamond-certified record by the Recording Industry Association of America. The diamond certification is given to artists whose songs have moved 10 million units. Plus, Cudi’s “Pursuit of Happiness,” featuring […]
The U.S. recorded music market grew a little bigger in the first half of 2024 — but not by much. The retail value of total industry revenue reached $8.65 billion, according to RIAA figures released Thursday (Aug. 29), thanks mainly to a modest gain in streaming revenue and a jump in vinyl sales.
While the period’s revenue is a record for the first half of a year, it marked just a 3.9% gain from the prior year’s period. The U.S. market has returned to a more workmanlike trajectory, putting high-single digit and double-digit gains in the rear-view mirror. By contrast, revenue was up 8.8% and 9.0% in the first half of 2022 and 2023, respectively. In the first half of 2021, as paid and ad-supported streaming benefitted from pandemic-era lockdowns that drove consumers to their devices, revenue rocketed 27.0%.
Vinyl EP and LP sales totaled 24.3 million units, up 10.7%, and were valued at $739.9 million, up 17%. Other physical formats gained, too, but the distance between them and vinyl grew larger. CD sales improved just 0.3% to $236.7 million. The other category—encompassing cassettes, CD singles, vinyl singles, DVD audio and SACD—improved 66.6% to $13.2 million.
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Physical sales increased its percentage of total revenue to 11.4% from 10.5% in the prior-year period and 10.2% in the first half of 2022. Vinyl has doubled its share of the market in five years, reaching 8.5% of total U.S. revenue — up from 4.2% in the first half of 2020.
Streaming still dominates industry revenue and provided the single-biggest dollar gain of all the categories. Total streaming revenue grew 3.8% to $7.3 billion and accounted for 84.1% of total revenue, equal to the year-ago period. Paid subscription revenue hit $5.23 billion, up 5.1%, leading all streaming categories by a wide margin. The average number of subscribers reached 99 million, up just 2.6%, suggesting record labels benefitted from price increases by Spotify and other services.
Other streaming segments had a smaller impact or lost ground over the past year. Limited-tier paid subscription revenue dropped 4.1% to $503 million. (Limited-tier services have limited catalogs, interactivity restrictions or other factors that differ from premium subscription plans.) Ad-supported, on-demand revenue rose 2.5% to $899 million. SoundExchange distributions were $517 million, up 3.9%. Other ad-supported streaming—statutory streaming services not distributed by SoundExchange—fell 2.7% to $159.1 million.
Download sales, once the cornerstone of the U.S. market, declined in share for the 14th straight year and amounted to just 2% of industry revenue. Total download sales fell 15.8% to $189.7 million. Track and digital album sales fell 16.1% and 18.5%, respectively. Ringtones and ringbacks dropped 51.1% to $2.9 million. The other digital category, which includes kiosks and music video downloads, grew 22.0% to $17.1 million.
Synchronization royalties dropped 9.8% to $200.9 million, a sharp contrast to sizable gains of 25.3% and 29.9% in the first half of 2022 and 2023, respectively.
In a statement, RIAA chairman/CEO Mitch Glazier highlighted revenue reaching a record $8.7 million and the evolving music ecosystem. “Spanning multiple licensing avenues from fitness apps to short-form video, artists and labels are embracing innovation with responsible partners so more Americans can engage with their favorite music however, whenever and wherever they choose,” he said. “This sustained growth fuels innovation and reflects music’s incredible value, laying the foundation for a healthy creative ecosystem where artists’ and songwriters’ visions can flourish over generations.”
Alicia Keys‘ 2007 hit “No One” becomes her first solo diamond-certified record by the Recording Industry Association of America (RIAA), she announced on Friday (Aug. 16). “A song that is there for us when we need it most. Singing this song, together, all over the world is magical each and every time. Thank you for […]
As country music consumption on streaming services has surged in recent years, so has the slate of country songs reaching the coveted milestone of being certified Diamond by the Recording Industry Association of America (RIAA), signifying 10 million units moved (with each permanent digital download counting as one unit, while 150 on-demand audio and/or video streams count as one unit).
Earlier this week, it was revealed that Luke Combs notched the 10th and 11th country singles to earn Diamond status from the RIAA, with his songs “Hurricane” and “When It Rains It Pours.” These are added to his previous RIAA Diamond-certified song “Beautiful Crazy,” which reached the milestone last year, making Combs the country artist with the most Diamond-certified singles.
RIAA Chairman & CEO Mitch Glazier said in a statement, “The power of artists’ voices and their ability to create connections with fans through music resonates across live shows and playlists that builds community and shapes culture. RIAA has the honor of celebrating the impact of those moments, and today we acknowledge the 10th (and 11th) country singles to earn Diamond recognition for US sales and streams — each surpassing 10 million. Congratulations to these amazing artists and incredible label partners who continue serving hits to loyal fans and those just discovering them!”
In addition to Combs, the country artists who have had songs reach the RIAA Diamond milestone include Lady A, Kane Brown, Brett Young and Darius Rucker.
During a celebration held in Nashville in March to celebrate the Diamond certification for Brett Young’s “In Case You Didn’t Know,” the singer-songwriter stated, “This has truly been the song that keeps on giving. As grateful as I am to this song, and what it is meant to my career, I’m even more grateful to all the people behind the scenes that works so hard to make sure it would be the successful. I think we all had high hopes, but never imagined this song earning an RIAA Diamond certification. Thank you to everybody that came out, and everybody that had a hand in all of the success.”
Notably, the Bebe Rexha/FGL hit “Meant to Be,” which is certified Diamond by the RIAA and topped the Hot Country Songs chart for 50 weeks (and rose to No. 2 on the Hot 100), is classified in the pop genre in the RIAA’s tally, while the Diamond-certified Lil Nas X/Billy Ray Cyrus collaboration “Old Town Road” is classified in the country genre in the RIAA’s tally — based on how the songs were classified when submitted for certification. There are, of course, more country songs on the cusp of being added to the Diamond club, such as Morgan Wallen’s “Whiskey Glasses,” which is currently certified 9x Platinum by the RIAA. Meanwhile, songs from Taylor Swift, pre-pop stardom ascension, are also close in the running, such as “Love Story,” which has been certified 8x Platinum.
Here, we look at the 11 country songs that have earned the Diamond certification distinction from the RIAA, starting with the most recently certified.
Luke Combs, “When It Rains It Pours”
Luke Combs has made a habit out of making history during his near-decade in the spotlight since breaking through with his multi-week No. 1 Billboard Country Airplay hit “Hurricane” in 2017. Explore Explore See latest videos, charts and news See latest videos, charts and news Now, the two-time CMA entertainer of the year winner has […]