Retail
To achieve the bright sound in his famous 1965 solo for The Who‘s “My Generation,” John Entwistle bought a cheap Danelectro bass, removed the strings designed by John D’Addario Sr., and transferred them to his Fender. The plan worked until one of the strings broke — and Entwistle had to buy two more Danelectros just for the strings.
Jim D’Addario, who built a multimillion-dollar guitar-strings empire on the foundation of his late father John’s early innovations, tells this story in a 50th-anniversary video series called Jim’s Corner. D’Addario, which sells drumheads, saxophone reeds, pedalboards, earplugs and other musicians’ gear in addition to its signature guitar strings at 3,300 retail outlets, earned $220 million in global revenue last year and employs 1,100 people, has taken a corporate victory lap throughout, combining history with “When You Know You Know” ads starring younger players like Chris Stapleton, Herman Li of DragonForce and Yvette Young of Covet.
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“Most people are very apathetic about their strings, and they usually listen to their teacher, or an artist that’s endorsing the product, to get them to try our strings,” says D’Addario, now chairman of the board of the company he named after his family in 1974. “The ones that know really know ours are better — and consistent.”
In addition to the video series, the company that started with teenaged Jim accompanying his guitar-playing father to music-business trade conventions in the ’60s launched a beer, Eddie Ate Dynamite (GoodBye Eddie), in early December; held a beer-launch party at the time starring a member of the Infamous Stringdusters; and spent much of 2024 releasing limited-edition merch and packages of strings in retro containers.
D’Addario acknowledges the company faces industry headwinds — the musical-instrument business, he says, is declining 2%-3% per year, which affects a company whose guitar strings make up 45% of its business. “People buy a guitar for their kid, and if he doesn’t play, they don’t put it in the attic or the basement anymore. They put it on eBay,” D’Addario says. “Everything a dealer sells, he’s going to compete with that instrument. That has had a very serious effect on the instruments bought at retail.”
But mostly, D’Addario is upbeat, describing the guitar pedalboards his company has spent two years designing, pedalboard power supplies containing USB batteries and coated strings that resist “moisture, perspiration, skin, debris.” Says D’Addario, “We keep an ideation list for each brand. We’ll have crazy things on there. When we have bandwidth, we’ll throw one on the active-project list.” Here, he discusses the company’s past and present in an hourlong Zoom from his home workshop in Farmingdale, N.Y.
What do you hope people learn about D’Addario from the 50th-anniversary campaign events?
It’s not the 50th anniversary of the family making strings, it’s the 50th anniversary of the brand name D’Addario. My dad and my grandfather were afraid to put their name on products. Italians would be discriminated against and it was a difficult name to pronounce. They felt like, in certain markets, it might not be accepted. In August of ’74, I said, “Nah, we’re going to get credit for making certain stuff, and our name’s going to be on it.”
Can you hear when a guitar player on the radio uses your strings?
No, that’s impossible. There are a lot of good strings out there that sound good. It’s very hard to discern that just from listening to it on the radio.
In the early 1990s, a package of strings had an envelope for each of the six strings — a paper envelope for each one, identified for each note, in a vinyl pouch with a fancy label. So there was a minimum of eight pieces of packaging; sometimes there was a little advertisement as well. My daughter Amy was in high school, and they were studying environmental friendliness and recycling and packaging, and I was changing my strings on the bed and I had all this garbage when I was done. She said, “You should really do something about that, that’s really criminal, you’re putting so much junk in the waste-stream just to change a set of strings.”
So it got me thinking. I came up with a system of color-coding the ball end on the string a different color, then coiling those together in one corrosion-resistant plastic bag and having them color-coded, so the silver one is this note and the brass one is this note. It eliminated 75% of the packaging. Since that time, we’ve saved billions of trees and millions of pounds of carbon not released into the atmosphere. That was one of the things that distinguished our strings. That’s one way we can tell onstage if our strings are being used. Otherwise, it’s very difficult. You can put branding on the package but when they’re playing on stage you can’t see it.
What music stars are your most loyal customers?
A lot of jazz guys, like Pat Metheny, who’s a good buddy, and Julian Loge. But there’s also a whole contingent of new people that I might not know. John McLaughlin, Blake Mills, Molly Tuttle, Billy Strings, Chris Thile of Nickel Creek, Sierra Ferrell, a mandolinist [who’s] going to be a superstar — those are the artists that really gravitate to our brand because they know they’re going to get the very best product.
How has the musical instrument market changed since you started?
It’s quite different. We also make drumheads and drumsticks and snare wires and guitar straps and cables. We make drumheads for acoustic drums and drumsticks and other accessories for drummers. The acoustic-drum market is 40-60% of what it was in 2004. Drums have been digitized. Instead of 20,000 drumheads a day, we’re only making 10,000. The other thing is the guitar was really the solo instrument, but it’s not anymore. You don’t hear a guitar solo in every hit; you hear repetitive rhythms and electronic sounds and synthesized sounds.
How much does this worry you?
We’ve seen this so many times — in the early ’90s, it was video games, and for three or four years, the guitar market didn’t have much growth. But then it came back. The acoustic guitar market was in the tank for the whole decade of the 1980s, and “MTV Unplugged” happened, then bingo, the acoustic guitar took off again. It always comes back.
What are your retirement plans, if any?
We don’t want to sell our business. Our family name is on the product. D’Addario strings are like the Titleist of golf balls, like Scotch Tape. When you walk into a music store, 40% to 50% of the strings on the wall are our brand, and that’s in almost every country around the world. I’d have trouble walking into a store and seeing my packaging screwed up or listening to people complaining about the quality.
Over the past decade, vinyl has grown from a can-you-believe that comeback story to a serious business. Vinyl sales revenue in the U.S. grew 10% in 2023 to $1.4 billion, the same size as the market for Latin music. (The latter brings in far more money overseas. So, over the last few years, to feed demand, labels have started to release a growing array of products, from “collectible” color variations of hit pop albums to high-end products aimed at the audiophile market.
Rhino Entertainment, the catalog division of Warner Music Group, will announce today (Dec. 10) that it is launching a new premium reissue series, Rhino Reserves. The albums will retail for $31.98, with a level of quality higher than many reissues, for a price lower than higher-end audiophile reissues from Mobile Fidelity, which licenses albums from labels, or the company’s own Rhino High Fidelity albums. The first two albums, out Jan. 31 as part of Rhino’s annual Start Your Ear Off Right promotion, are Funkadelic guitarist Eddie Hazel’s 1977 album Game, Dames and Guitar Thangs and New Orleans icon Allen Toussaint’s 1975 Southern Nights.
One impetus for Rhino Reserves is the success of Rhino High Fidelity, an audiophile line that sells for $39.98 online, in numbered editions of 5000 (although the company often releases more unnumbered albums, if demand is high). The High Fidelity releases are sourced from analog tape and pressed on high-quality vinyl, and a few have sold out, including box sets of Doors and ZZ Top albums.
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“This is High Fidelity without the bells and whistles,” says Rhino senior director of A&R Patrick Milligan. “But these are in retail,” unlike the Rhino High Fidelity releases, which are only sold online. Milligan says the series will be sourced from analog masters, with the same attention to detail as the High Fidelity Series, and that the records will be pressed at Fidelity Records Pressing, the new plant owned by company behind Mobile Fidelity reissues. (The High Fidelity series is pressed at Optimal, in Germany.) They will be cut by mastering engineer Matthew Lutthans, although the first two releases will be done by Chris Bellman.
There is already some competition at this level. Blue Note has done well with its audiophile Tone Poet jazz reissues, as well as a high-quality but lower-priced set of reissues. Mobile Fidelity, which has been releasing high-end reissues for decades, is now more active than ever, as is Analogue Production. Both of those companies license the rights to reissue albums from the labels that own the rights.
Rhino Reserves will not release albums on a particular schedule, and the hope is that it will feature some hard-to-find classics, like the first pair of reissues, both of which are beloved by crate diggers but hard to find in high-quality pressings. Reissue buyers seem to be becoming a bit more varied in their tastes, as the generation that grew up with songs from the sixties gives way to one raised on seventies and eighties music.
Like a lot of independent record shops, Nashville-based Grimey’s New & Preloved Music and Books sometimes offers giveaways for customers, with prizes such as tickets to local shows and vinyl pressings. But given its location in the creative hub of East Nashville, Grimey’s co-owner Doyle Davis says those giveaways have led to some unusual moments.
“We’ll take a picture of the winner and tag them on social media when they pick up their prize,” Davis tells Billboard. “One time, we posted a photo of a guy showing off his prize — and [rock icon and former Led Zeppelin lead singer] Robert Plant was walking up the aisle right behind him. When we posted that [photo], all the comments were like, ‘Robert Plant photo-bombed your guy.’”
Grimey’s has been a hotspot and refuge for music lovers — celebrity or not — for 25 years. The East Nashville store is Grimey’s third location: it was launched in 1999 in Nashville’s Berry Hill area, before moving to 8th Ave. S. and finally to its current location at 1060 East Trinity Lane in 2018.
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“John Prine used to shop here regularly, especially at our old location. We were right down the street from [meat-and-three restaurant] Arnold’s, where he would get his meatloaf every week,” Davis recalls, also noting artists such as Kacey Musgraves and Emmylou Harris stopping by Grimey’s over the years.
Grimey’s is housed in a former Pentecostal church that offers a homey vibe, with stained glass windows; arched, wooden ceilings; a performance stage (Davis remodeled the area into a space for more intimate musical performances); and two floors filled with vinyl, CDs, books and more. The 4,000-square-foot space continues to be an essential component of Nashville’s music community, with Davis estimating that roughly 70% of the store’s sales come from vinyl, with the other 30% coming from books, CDs, DVDs, etc.
Based in the heart of East Nashville’s creative community, the store counts Americana as its best-selling music genre, with the store’s best-selling artists being Jason Isbell, Musgraves and Sturgill Simpson.
“We recently did a signing with Kacey and her [2024] Deeper Well album and it was the only signing she was doing for the whole album release cycle,” Davis says. “We had over a thousand people and she signed for four hours. That was the most records of a single new title that I’ve sold in one week. Jason Isbell was my previous record at 850.”
Grimey’s
Courtesy Photo
Davis co-owns Grimey’s with the store’s namesake and founder Mike Grimes, who launched the store in a small Berry Hill-area home. In 2002, Davis, who had been an executive at another Nashville record shop, The Great Escape, joined Grimes as a co-owner. At the time, Davis suggested that they focus on selling new vinyl.
“Nashville had great record stores. The Great Escape was a great record store, but it was all used [records],” Davis says. “If people wanted new records, they either mail ordered them or you bought them at Tower Records. Tower had a pretty lame selection, in my opinion, at the time, and it took them forever to restock something if they sold out of it. Being a real record store guy my whole life, I just thought, ‘There’s a niche we can fill here. We’ll carry all the cool indie music the chain stores don’t carry.’ We really centered on new vinyl, and this was when Steve Jobs had just opened the iTunes store, Napster was on the wane, and they were finding new ways of legally selling digital music — everything was gravitating to no physical media.”
In 2004, Grimey’s relocated to the 8th Ave. S. location, where it quickly became an indie music hub. The live music venue The Basement (founded by Grimes) was located downstairs, while the building at the time also served as office space for Thirty Tigers and indie radio station WXNA. As Grimey’s expanded on 8th Avenue, they leased the building next door and opened the bookstore Grimey’s Too.
At the same time, Grimey’s began supporting artists through in-store performances that allowed bands to promote their new records. In 2008, rock band Metallica recorded the album Live at Grimey’s at The Basement before their performance at Bonnaroo Music Festival.
“We carried it for 10 years until it went out of print,” Davis recalls, also noting that Nashville resident and Americana luminary Isbell once played a show in the back parking lot of Grimey’s, with more than 1,000 people in attendance.
“[Jason] did an in-store performance with us for every solo album he ever released until the pandemic hit, and he wasn’t able to do that one,” Davis recalls. “We had The Black Keys early on when they were still playing clubs. Years ago, the band fun. did an in-store, and then Black Pumas did an in-store performance, and six months later they were huge and on the Grammys. I had always hoped we would get Wilco to play here, and they finally did in November 2019, right before the pandemic.”
After the landlord did not offer Grimey’s a long-term lease on the 8th Ave. location and noted the building would be put up for sale, Grimes and Davis knew they needed to scout a new site for Grimey’s, which led to its current location.
“My real estate agent showed me a photo of the building and it was the right size, it was beautiful, and it was affordable,” Davis recalls, noting that he did have some concerns at the time about relocating to East Nashville, where the area was already home to at least two other record shops, The Groove and Vinyl Tap.
“What I hoped might happen seems to be what happened: that the customers coming over to East Nashville to visit our store would also visit the other stores,” Davis says, noting that in the ‘90s, he visited London’s Berwick Street, which was known as “Record Road” for its large number of record shops. “Each store had its specialty and if you’re an omnivorous music fan, you would hit all the shops. I know from talking to folks that on Record Store Day, for example, lots of people will hit Grimey’s, Vinyl Tap and The Groove, because we’re all in the same neighborhood.”
Paramore + Doyle & Grimey
Courtesy Photo
While streaming rules the modern-day music marketplace, vinyl has seen steady growth over the past nearly two decades, something Davis attributes to the popular Record Store Day that started in 2007. Grimey’s focuses on buying from original source distributors but also uses one-stop distributors, with Davis estimating the shop has approximately 12,600 new vinyl records and 3,000 used records.
“By 2010 or 2011, we were seeing 30% and 35% increases year over year — and that’s broadly, not just in my store,” he says. “Vinyl was back, but it wasn’t mainstream at the time.” Since the pandemic began, Davis says vinyl has “reached a whole new tipping point,” nodding to pop artists such as Taylor Swift and Olivia Rodrigo moving large numbers of vinyl units.
“We’re selling tons of Taylor records and Olivia. For a while, we couldn’t keep enough Harry Styles records in stock,” Davis says. “That’s new to me. We’ve got high school kids coming into the store. We’ve always had some percentage of college students, the early adopter kids. Vinyl was seen as a hipster thing for quite a while, but I don’t see anybody looking at it that way. If anything, it’s seen as a pop trend.”
While Davis does acknowledge commerce challenges in pricing and direct-to-consumer sales, he sees indie record shops as an enduring part of the music ecosystem.
“If you can only afford one record a month, just due to prices, then even the used ones are not cheap,” Davis says. “You’ve always had the dollar bins, but records that were straight to the dollar bin previously are sometimes $5 records. I also see the direct-to-consumer initiatives, but we’ve faced that pretty much most of the way. And there’s an experience in a record store you can’t get online — it’s a physical space, with like-minded people; I love watching my employees interact with customers. If you’re really into this culture, there’s nothing like an independent record store, as far as experience goes.
“Vinyl never went away and it’s here to stay. I do believe that,” Davis says of the future of the format. “We’ve seen steady growth now for well over a decade, and it’s already moved into a new generation. Now you have kids [buying vinyl] whose parents did not grow up with vinyl — their parents were CD and digital natives. Vinyl is a way to slow down. You get the lyrics, the inserts, the art — the artist’s whole vision.”
Next Store: Twist & Shout in Denver, Colorado
Discogs has acquired Wantlister from software developer Stoat Labs in a move towards enhancing its wantlist experience, the online physical music database and marketplace announced Wednesday (June 5). Wantlister is a Discogs-specific web app, with users connecting their two accounts in order to organize and manage their oft-unwieldy Discogs wantlists. Wantlister, which soft-launched last year, […]
Vinyl releases from Noah Kahan, Olivia Rodrigo, Paramore, Pearl Jam and more were among the top-sellers from Record Store Day (RSD) 2024 in the United States, according to data tracking firm Luminate.
The annual independent record store celebration was held on April 20 this year and boasted a bevy of unique and limited-edition albums and singles (mostly vinyl pressings) created for the festivities. More than 350 titles were released for RSD 2024 at independent record stores across the United States.
Kahan does double-duty with both the top-selling RSD single and album, according to Luminate (see lists, below). The top-selling RSD-exclusive single was a joint effort from Kahan and Rodrigo: a two-song, 7-inch colored-vinyl. The single features Rodrigo’s cover of Kahan’s “Stick Season” and Kahan’s cover of Rodrigo’s “Lacy,” both recorded in the BBC Radio 1 Live Lounge. The top-selling RSD-exclusive album was a blue-colored vinyl pressing of Kahan’s 2021 sophomore album I Was/I Am.
The Nos. 2 to 5-biggest selling RSD-exclusive albums were: Paramore’s This Is Why / Re: This Is Why (double vinyl set, bone and ruby red-colored vinyl), Pearl Jam’s Dark Matter (on yellow and black ghostly-colored vinyl), Paramore’s Re: This Is Why (on ruby red-colored vinyl) and Talking Heads’ Live at WCOZ 77 (double vinyl). (Paramore was also the RSD 2024 Ambassador, following in the footsteps of such recent previous RSD Ambassadors as Jason Isbell and Amanda Shires (2023), Taylor Swift (2022), Fred Armisen (2021), Brandi Carlile (2020) and Pearl Jam (2019).
While most RSD 2024 titles had a fairly limited pressing — under 5,000 each — a few titles this year earned larger production runs (such as I Was/I Am and the Kahan/Rodrigo single, which each had a run of more than 30,000).
Top-Selling Record Store Day 2024 Exclusive Albums at Independent Record Stores in the U.S.Rank, Artist, Title1. Noah Kahan, I Was/I Am (blue-colored vinyl)2. Paramore, This Is Why / Re: This Is Why (Standard + Remix) (bone and ruby red-colored double vinyl)3. Pearl Jam, Dark Matter (yellow and black ghostly-colored vinyl)4. Paramore, Re: This Is Why (ruby red-colored vinyl)5. Talking Heads, Live at WCOZ 77 (double vinyl)6. The 1975, The 1975 Live at Gorilla (white-colored double vinyl)7. The Weeknd, Live at SoFi Stadium (triple vinyl)8. ATEEZ, The World EP.Fin: Will [X. Ver.] (clear or black-colored vinyl + 7-inch vinyl)9. Fleetwood Mac, Rumours (picture disc vinyl)10. David Bowie, Waiting in the Sky (Before the Starman Came to Earth) (vinyl)11. Wallows, Nothing Happens (5th Anniversary Edition) (aqua splatter and aqual with white splatter-colored double vinyl)12. Young Thug, Jeffery (vinyl)13. Team Sleep, Team Sleep (gold-colored double vinyl)14. Neil Young with Crazy Horse, Fuckin’ Up (clear-colored double vinyl)15. Ramones, The 1975 Sire Demos (vinyl)16. Gorillaz, Cracker Island (Deluxe Vinyl Version) (pink and magenta-colored double vinyl)17. The Replacements, Not Ready for Prime Time: Live at the Cabaret Metro, Chicago, IL, January 11, 1986 (double vinyl)18. Grateful Dead, Nightfall of Diamonds (180 gram four vinyl LP set)19. Soundtrack, Lost in Translation (Music From the Motion Picture Soundtrack [Deluxe Edition]) (double vinyl)20. The Cure, The Top (picture disc vinyl)21. Bill Evans, Everybody Digs Bill Evans (180 gram vinyl)22. Lil Uzi Vert, Luv Is Rage (vinyl)23. The Doors, Live at Konserthuset, Stockholm, September 20, 1968 (triple vinyl)24. Various Artists, South Park: The 25th Anniversary Concert (Towelie-Blue-colored triple vinyl)25. John Lennon, Mind Games EP (140 gram glow-in-the-dark-colored vinyl)Source: Luminate, for the week ending April 25, 2024
Top-Selling Record Store Day 2024 Exclusive Singles at Independent Record Stores in U.S.Rank, Artist, Title1. Olivia Rodrigo & Noah Kahan, Stick Season (Rodrigo) / Lacy (Kahan), Live from the BBC Radio 1 Live Lounge (7-inch colored vinyl)2. David Byrne & Paramore, Hard Times / Burning Down the House (12-inch vinyl)3. U2, Atomic City (Live at Sphere, Las Vegas) / Atomic City (Mike WiLL Made-It Remix) (10-inch transparent red-colored vinyl)4. 100 Gecs, Hey Big Man / Torture Me / Runaway (10-inch vinyl)5. Daft Punk, Something About Us / Veridis Quo / Voyager (Dominique Torti’s Wild Style Edit) (12-inch vinyl)6. The Beatles, She Loves You (3-inch vinyl)7. G.B.I., The Regulator (7-inch vinyl)8. Lil Peep, Star Shopping / Star Shopping (Live in London) / Star Shopping (Live in Belgium) (7-inch vinyl)9. Holly Humberstone/MUNA, Into Your Room (with MUNA) (7-inch vinyl)10. Chappell Roan, Pink Pony Club / Naked in Manhattan (7-inch baby pink-colored vinyl)Source: Luminate, for the week ending April 25, 2024
Luminate, which provides data to the Billboard charts, has signed a new partnership that will enable it to report more direct U.S. independent music retail data than ever before, the company announced Wednesday (April 24).
Under the partnership — which took effect Friday (April 19) and was jointly reached by the Coalition of Independent Music Stores, Alliance of Independent Media Stores and Department of Record Stores (who work together as Record Store Day) along with the Music Business Association — Luminate will collect independent physical music sales from StreetPulse, a music industry data provider that receives daily sales metrics directly from retailers. The data, which encompasses sales of CDs, vinyl and cassettes, will be incorporated into the physical sales data Luminate already collects directly from other stores.
To better recognize the impact of music sales at indie retail, Billboard has rebranded its Tastemaker Albums chart to Indie Store Album Sales. The weekly tally reflects top-selling titles at indie stores in the United States.
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The news follows Luminate’s controversial decision last year to retire the weighted data modeling it previously used to measure physical sales in the indie retail sector in an effort to increase the quality and accuracy of its sales metrics.
“I’d like to thank the coalitions, the retail stores, and Luminate for taking this issue seriously and working together to reach a deal,” said Portia Sabin, president of the Music Business Association, in a statement.
“Sometimes it takes a pinch to bring people together, and the industry response to the unweighting of physical data was perhaps necessary to highlight the importance of that data to our industry,” Sabin added. “I’d also like to thank so many people at the labels, distributors, and even individual artists for speaking out and helping us to reach an agreement, because whenever our industry comes together to achieve a common goal it is inspiring for our future.”
“This new partnership is the most significant development in the independent music retail industry since the creation of Record Store Day,” said Andrea Paschal of the Coalition of Independent Music Stores. “Our goal has always been to ensure comprehensive physical sales reporting, and bringing in data from StreetPulse, which collects actual sales from more U.S. indie retailers than ever before, will ensure that every purchase is cataloged and counted correctly.”
“Luminate is always working towards the goal of providing quality and accurate data to the industry,” added Chris Muratore, director of partnerships at Luminate. “We always strive to be a good partner to those across the many sectors of the music and entertainment industries, and we are happy to announce this new partnership in alignment with that mission and our values.”
Eddie Vedder of Pearl Jam, who served as Record Store Day ambassador in 2019, said in his own statement, “We truly love …the [independent] shops. They’ve always meant the world to us. When it gets to this time when you can help out the community and the community record stores, it’s a no brainer.”
Upon hearing about the new agreement, Pearl Jam also put out a statement from the full band: “For nearly as long as we’ve been a band, there’d been a system that worked. We’re just honored to play a part… so that our beloved record stores can again have a real seat at the table.”
“Comprehensive sales figures are crucial for everyone: for artists and their label partners, for Luminate to provide accurate marketplace reporting, and for independent retailers who rightly own and control their data and the subsequent insights,” said Hannah Carlen, marketing director at Secretly Group. “Physical retail remains strong and growing, and this deal will ensure that reality is reflected in sales and total consumption figures.”
Note: Luminate is an independently operated company owned by PME TopCo, a PMC subsidiary and joint venture between Penske Media Corporation and Eldridge. Billboard is an independently operated company owned by PME Holdings, a subsidiary of PME TopCo.
At many of the more than 1,500 independent record stores in the United States, vinyl sales have been growing at a healthy clip for almost a decade — up 14.2% across all retailers in 2023 alone, according to Billboard’s data provider, Luminate. So why did Luminate track 47.3% fewer vinyl sales in January and February than it did for the same months in 2023?
On its face, such a precipitous drop might appear troubling — and puzzling — given the surge of vinyl sales since the pandemic. In actuality, the decline is mostly a result of Luminate changing the decades-old methodology it had used since Billboard adopted SoundScan’s measurement system in 1991 to count sales at indie retail outlets — a change that Luminate had warned last year would make 2024’s vinyl sales numbers appear significantly lower. But some of the drop reflects a protest by independent retailers against that adjustment, which one indie community executive worries “may put a damper on one of the industry’s high-profile, feel-good stories.”
Frustrated by the methodology change, some of these indie stores have stopped reporting sales to Luminate, and the Coalition of Independent Music Stores (CIMS), the Record Store Day board, the Music Business Association and other organizations have launched an alternative chart to measure physical and vinyl sales.
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“There are consequences to every decision,” Music Business Association president Portia Sabin said in a statement.
Until the end of last year, Luminate extrapolated indie retailers’ physical album sales using a methodology that weighted actual sales by a small sample of independent stores — approximately 70 accounts totaling 140 storefronts, Billboard estimates — that represented 1,500 to 2,000 retailers of their ilk that are operating in the United States, according to label and distribution sources.
Last year, physical purchases such as vinyl and CDs at these independent retailers — even with weighting — accounted for less than 3% of total music consumption units in the United States.
Indie retailers say they don’t oppose more accurate measurement of their sales. Rather, they are incensed that Luminate stopped weighting sales just months before it plans to begin the beta phase of its upgraded Connect measurement platform, which it had designed to only count actual indie physical sales. (The final version of the enhanced platform is expected to launch in 2025.) They had wanted Luminate to delay the methodology change until it onboarded hundreds more indie music retailers to report their sales.
Until the Connect beta is launched, Luminate is basing indie physical sales solely on the actual sales retailers report, which due to the protest has been cut in half to about 33 accounts with 70 storefronts, Billboard estimates.
Indie stores say they are protesting because of concerns that they — as well as the indie labels and artists who rely on them for marketing — will lose influence if their sales suddenly appear significantly lower across the board.
Indie-label executives and their distributors say they, too, are worried about the methodology change because it might affect the marketing of developing artists. “We are extremely disappointed that Luminate chose to stop weighting indie retail sales without launching a serious program to enlist store reporting and to count the physical market,” Matador Records president Patrick Amory wrote in an email. “Independent labels and independent artists over index in physical, and especially at indie retail, and we need a level playing field with the majors to measure success. Luminate is penalizing serious, career-building, album-oriented artists on the charts. Their sales are not being counted. Their market share is being allotted to the majors. That is a disaster for independent musicians, labels and retailers.”
An additional concern is that smaller sales numbers and less weight on the Billboard charts, which are based on Luminate data, will “diminish the importance of the physical market to the music business ecosystem,” as four independent record store coalitions and indie retailing giant Amoeba Music put it in a statement issued in October.
The worry is that less music will be released in physical formats, which would financially hurt indie retailers. But a record label executive says given the booming demand for vinyl — a high-margin product for labels — those fears are unwarranted. “Right now,” says one major-label executive, “with the high prices that the growing vinyl format commands, labels are printing dollars with healthy profit margin.”
Indie retailers, many of them iconic local businesses that have served their communities for decades, have panicked ahead of big changes in the past. When the major record companies decided to change the official day for new music releases from Tuesday in the U.S. to a worldwide Friday street date in 2014, “indie stores told labels, ‘You are killing us,’” recalls the major-label executive. “And yet no stores disappeared in the aftermath of that change.”
Some chart mavens say the boycott could be a risky move. By intentionally shrinking their influence on Billboard’s charts, indie stores could drive fans — who, thanks to social media, are much more attuned to the metrics that determine chart positions — to start shopping at sites or stores where they know their purchases will benefit their favorite artist.
Artists and record labels hoping to climb Billboard’s charts, meanwhile, might opt to stage meet-and-greets and other in-store promotions at businesses that report their data, though plenty of acts and record companies still host such events in stores that don’t report to Luminate.
In response to the protest, Luminate says it’s working to lure back stores that stopped reporting and onboard a critical mass of indie merchants that have not reported their data before. Stores that have stopped reporting are now permitted to bypass Luminate’s standard four-week onboarding process if they commit to reporting data for at least a year. For the latter, Luminate offers an instructional video and a written guide to the process, although indie merchants say they have pressed for personalized assistance and simplified reporting requirements.
Luminate also recently hired respected veteran music data executive Chris Muratore as its director for partnerships. Muratore worked for 18 years in various positions at Luminate’s previous iteration, Nielsen SoundScan, and more recently founded Border City Media, the startup behind music consumption data tool BuzzAngle Music (now Alpha Data, and, like Luminate, a subsidiary of Billboard’s parent company, Penske Media Corporation). He will focus on building and maintaining relationships with the independent music retail sector “to ensure physical music sale data collection is as accurate and representative as possible,” according to the release announcing his appointment.
When Billboard began tabulating charts using SoundScan data in May 1991, mass merchant sales, such as those by chain stores and, later, internet or other mail-order operations — were based on actual sales. But the data company used weighted samples of independent store sales because not all stores back then had the point-of-sale (POS) technology, nor the capability to transmit store reports. So, to compensate, stores were assigned weighting depending on how many other non-reporting stores were in their DMA, or designated market area. But over the years, that process became more difficult, and less scientific, as thousands of stores closed, sources say.
Using data from a confidential Luminate report shown to labels, Billboard estimates that last year, the data platform counted each album scanned by 140 indie retailers as 8.54 physical albums. Based on that extrapolation, Luminate reported that an average of close to 72,000 physical album copies — vinyl and CDs — sold each week, totaling 31.9 million copies sold in indie stores for the year.
Overall, in 2023, U.S. physical sales totaled nearly 87 million copies, of which 49.6 million was vinyl while 36.8 million was CDs. Of that total, indie stores, when they were still weighted, accounted for 36.7% of sales; non-traditional, which includes internet, mail order, Christian retailers and stores like Urban Outfitters, comprised 41.5% of physical sales; mass merchants like Target and Walmart, 16.5%; and chains like Barnes & Noble, 5%. As a result of the methodology change and boycott, Luminate reported a 40.2% drop in total physical sales (including vinyl and CDs at indie shops, chains and big-box stores) for the first eight weeks of 2024 compared with the same period in 2023 — from 13.6 million albums to 8.1 million. Within that, indie store sales fell 95.4%, from 5.71 million albums when weighted last year, to 262,000 copies.
Meanwhile, the aforementioned unweighted average weekly physical sales of nearly 72,000 averaged reported by indie retailers from January to November 2023 are now averaging 27,000 per week for the first eight weeks of 2024 because of the stores that have stopped reporting to Luminate.
As part of its plans to calculate actual sales instead of extrapolating them from a weighted sample, Luminate revealed in October that it had identified 570 indie accounts — with, industry sources say, the aid of labels, distributors and store coalitions — that it wanted to add as reporters. But as of Dec. 19, with the change in methodology looming, Luminate’s Music Connect website indicated that only six more indie sales reporters had been added, with the indie account total growing from 72 to 78. After the apparent boycott began, that fell to 36 reporters, and as of Feb. 22, to 33 indie store reporters.
Some of the retailers that have stopped reporting to Luminate are now sending their numbers to music data analysis platform StreetPulse, which is tabulating the Indie Retail Top 50 published by Hits Daily Double. Sources familiar with the chart say approximately 82 accounts operating about 185 indie stores are providing sales data, and another 50 stores are reporting online sales only.
Indie stores that have switched to StreetPulse claim it is more user-friendly because “Luminate expects the store reporters to do all the work to prepare the data for ingestion,” says one source familiar with the situation. “That takes time and [requires] a system able to make the reports. Luminate expects an indie store owner, who may be a one-man operation, to have the technical capabilities and manpower of a chain like Target.”
The source says the StreetPulse system “is cloud-based and has already integrated all the preeminent POS systems like Square for Retail Free, Shopify Clover and even some of the legacy systems like Lightspeed and Fieldstack, so it’s much easier to report.”
CIMS and ThinkIndie Distribution executive director Andrea Paschal says she supports the alternative chart because she felt her organization was “brushed aside” by Luminate.
As this conflict continues, it’s worth noting that vinyl sales keep growing. Even if indie store vinyl counts were eliminated for the first eight weeks of this year and last, Luminate’s Connect system indicates that year-to-date vinyl sales for the other nonweighted store sectors — chain, mass merchants, internet/mail order/venues and nontraditional retail — are still up nearly 7%. And the vinyl sales bonanza Record Store Day that was launched by independent record stores in 2007 is slated for April 20, less than six weeks away.
A version of this story originally appeared in the March 9, 2024, issue of Billboard.
Paramore has been named ambassador for Record Store Day 2024.
The trio of Hayley Williams, Taylor York and Zac Farro took to social media on Saturday (Feb. 10) to announce the exciting news and note that the group is now “freshly independent” and ready to “continue to have a long career in the music industry.”
“After a long career in the music industry we have decided to announce that… we are going to continue to have a long career in the music industry (sorry for any inconvenience),” Paramore wrote on Instagram. “Our first order of business as a freshly independent Paramore is to shine a light on independent record stores — a vital part of our journey from music obsessed school friends to professional music makers. With that being said, we are humbled to be your Ambassadors for Record Store Day 2024. The timing feels kismet.”
Earlier this year, Paramore game some fans a scare after unexpectedly pulling out of numerous live performances, wiping their website and social media accounts, and teasing their “next era.” As previously reported, the band’s 20-year contract with Atlantic Records expired in December 2023 with This Is Why, allowing the act to become a free agent.
The group added on Saturday, “The discovery of music was always meant to be romantic. Indie record shops are some of the only spaces we’ve got that offer a tangible, tactile experience of music discovery. In this world that feels more disconnected and hostile than ever, it feels important to remain in touch (literally) with what inspires us, empowers us, or simply brings us joy. Thankfully, for all our sakes, there still survives among the chaos, the purity and radical simplicity of a great record store.”
This year’s Record Store Day is scheduled for April 20. Past ambassadors have included Taylor Swift, St. Vincent, Metallica, Pearl Jam and Jack White, among others.
Paramore won their first two Grammys at this year’s ceremony on Feb. 4. The group took home best rock album and best alternative music performance for This Is Why and its title track, respectively.
“First off, infinite thanks to our fans, our team and the voting academy for making This Is Why such a moment for us, 20 years into our career. Our band won two Grammys last night, sitting together in Zac’s living room, dressed in our regular clothes (yes, we saw the empty red carpet meme),” the trio wrote on Instagram. “Turns out, our win for best rock album was a historic feat as we are the first female-fronted band to every take home a trophy for this category. Ridiculous yet true! It’s an honor for Paramore to be a small but constant reminder for people to keep pushing these rock and alternative spaces to be more inclusive.”
They added, “Some of you will know that This Is Why was our last album for our deal with Atlantic Records. To finish anything well is something to be proud of. Thank you to anyone who supported the ethos of Paramore as much as the music.”
Paramore released their sixth studio album, This Is Why, in February of last year, scoring their highest-charting album in nearly a decade with a No. 2 debut on the Billboard 200. The album was the band’s first since After Laughter was released in May 2017; it debuted and peaked at No. 6. The band’s last album to go higher was its self-titled 2013 release, which debuted at No. 1 on the April 27, 2013-dated list.
See Paramore’s Record Store Day 2024 announcement on Instagram below.
With 110 million buyers, sellers, collectors and lurkers roaming through Discogs every year, the 23-year-old online music marketplace’s forum threads are not exactly full of emotional support. In one of the notoriously messy threads, users complain about the May 2023 increase in selling fees from 8–9%. “What a rip off,” goes one post.
In another forum, someone advises a seller contending with a buyer demanding a full refund: “People here need to have more balls when dealing with dopes. Grow a pair.” And another user simply writes: “Discogs has gone downhill. It’s really sad. I have loved this site for so long. It feels like bots are running it. AI is just going to make it worse.”
How does Discogs turn these passionate, semi-anonymous user criticisms into upgrades? Very carefully, according to Lloyd Starr, chief operating officer since May 1: “We’ve got millions of people on the platform every month now. It’s a lot harder to find the signal in that noise.”
To improve communication between Discogs and its users, the company’s executive leadership plans to spend 2024 rolling out initiatives to solicit user suggestions and make broad changes. The Discogs community remains angry about the fee increase — which applies to shipping costs, too — and the way the company suggested the “easiest thing” for sellers to do would be to increase their prices. In a “we can do better” post last month, founder and CEO Kevin Lewandowski announced a soon-to-be-created Community Advisory Board, for users to “bring feedback and ideas to Discogs and influence how the platform evolves.”
The advisory board, Starr suggests, will be the centerpiece of Discogs’ changes. In roughly late March, Discogs will solicit applications from users and appoint representatives from the “selling, contributing and collecting” communities, as Starr calls them, by early summer. “It’s more of a dynamic conversation than a one-way post on a forum,” he says.
Lewandowski and Starr have already begun their Discogs feedback-solicitation tour. The pair traveled to New York City together in mid-January to meet with power users, including Craig Kallman, chairman and CEO of Atlantic Records, who gave them a tour of his two million LPs. Starr won’t reveal exactly what these users suggested, but he outlines a broad plan for Discogs to use surveys, polls and live contests at record-selling events. “We really want the community to feel listened to and give them advice,” he says.
In addition, Discogs will roll out “25 in ’25,” an attempt to boost the company’s online database from 17 million listed items to 25 million by its 25th anniversary in November 2025. (As of 2019, the latest year in which Discogs released sales numbers, users sold 14.6 million items on the platform, including 11.6 million vinyl LPs.)
To help achieve 25 million, the company recently hired Brent Greissle, a longtime user who has personally added 50,000 entries to Discogs’ database, as principal of discography affairs, to oversee the project. Starr also hopes to expand the database’s “richness and diversity in culture,” tapping into Brazil’s record-store community, for example, through trips to Sao Paulo, like one Lewandowski recently took to visit the world’s biggest LP collector, Zero Freitas, who by some accounts owns over six million records.
As for technological changes, Lewandowski spells out plans to improve the log-in and checkout systems and want lists. “I wrote most of the code originally back in 2000. It had a major rewrite in 2004. Some of our current software goes back that far,” he says. “This enables us to do things faster and give the community things they’ve been asking us for.” Starr elaborates that Discogs has been working for years to upgrade order management, user authentication and fraud mitigation to bring the site up to Amazon-style e-commerce standards — but it’ll take more time. “We’ve got a little technical debt to resolve here,” he says.
Several Discogs users say they’re skeptical of broad changes coming from executive leadership, which they say hasn’t listened to their concerns. Jonathan Highfield, a longtime seller near Liverpool, England, complains that Greissle, a liaison between Discogs management and user forums, is too overloaded to respond effectively about slow-loading pages or difficulty searching for releases by genre, style or label. “If they’re listening, great, but the channel is too narrow for enough information to pass through,” Highfield says. “It makes people not want to use the site.”
And like many sellers, Kurt Walling, a semi-retired optician in Streetsboro, Ohio, who has been offloading portions of his personal collection via Discogs for years, remains upset about last year’s increase in selling fees. Of the imminent changes Starr is describing, Walling says: “My inclination is to think it’s corporate stuff. I don’t think it’s sincere.”
By way of response, Starr says, the last time Discogs changed its fees was 10 years ago, and since then, the company has been “absorbing the rising cost of salaries, the rising cost of enterprise software.” Plus, competitors like Amazon and eBay take a sales percentage out of every order, and Discogs is “doing the same thing.” While Discogs could have communicated the new fees more effectively to users, according to Starr, “I don’t think removing fees makes sense.”
And for all the discontent found on the Discogs forums, one user is satisfied with his experience: Kallman, who continues to use its database to help track Atlantic’s vast catalog of releases. “Crucial, rare, out-of-print recordings that might otherwise be at risk of being forgotten in the digital era are all preserved,” he says. “The database is the most valuable asset of Discogs, and they give it away for free. It’s a constant, evolving, living, breathing organism that continues to fine-tune to maintain the completeness of the platform.”
In 2023, Taylor Swift loomed so large in the world of vinyl albums, that one of every 15 vinyl albums sold in the U.S. was by the superstar.
Comparatively, in 2022, she accounted for one of every 25 vinyl albums sold.
Swift was the year’s top-selling act on vinyl for a third straight year, with 3.484 million copies sold across her catalog of albums, according to data tracking firm Luminate. The industry’s total vinyl album sales for 2023, across all artists in the U.S., finished at 49.61 million – up 14.2% from 43.46 million in 2022. 2023 marked the 18th consecutive year vinyl album sales grew in the U.S., and the largest year for vinyl album sales since Luminate began tracking data in 1991.
In 2023, Swift’s vinyl sales accounted for 7% of the industry’s total vinyl album sales.
Read more about the year-end numbers in the U.S. 2023 Luminate Year-End Music Report.
Swift’s vinyl sales were so big in 2023 that she sold more than the next seven-biggest-selling acts on vinyl last year. Lana Del Rey was the year’s No. 2-seller on vinyl, with 646,000 copies sold, followed by Tyler, the Creator (552,000), Travis Scott (474,000), Olivia Rodrigo (408,000), Kendrick Lamar (382,000), Metallica (378,000) and The Beatles (373,000). (To round out the top 10-selling acts on vinyl last year, Fleetwood Mac was No. 9, with 357,000, and Mac Miller was No. 10 with 354,000.)
The top-selling vinyl album of 2023 was Swift’s 1989 (Taylor’s Version) with 1.014 million sold. That marks the largest yearly sales total for a vinyl album, and the first vinyl set to sell a million in a calendar year, since Luminate began tracking sales in 1991. The set also scored the largest sales week for a vinyl set since 1991 when it debuted with 693,000 copies sold in its first week.
Swift has five of the top 10-selling vinyl albums of 2023, and the entire top three. (See list, below.)
TOP 10-SELLING VINYL ALBUMS OF 2023 IN U.S.1. Taylor Swift, 1989 (Taylor’s Version) (1.014 million)2. Taylor Swift, Speak Now (Taylor’s Version) (510,000)3. Taylor Swift, Midnights (492,000)4. Travis Scott, Utopia (373,000)5. Taylor Swift, Folklore (308,000)6. Olivia Rodrigo, Guts (267,000)7. Taylor Swift, Lover (256,000)8. Lana Del Rey, Did You Know That There’s a Tunnel Under Ocean Blvd (215,000)9. Fleetwood Mac, Rumours (206,000)10. Lana Del Rey, Born To Die (192,000)Source: Luminate, for the tracking period Dec. 30, 2022, through Dec. 28, 2023.
Vinyl album sales comprised 47.1% of all album sales in the U.S. in 2023 (49.61 million of 105.32 million). Vinyl LPs accounted for 57% of all physical album sold last year (49.61 million of 87 million). Both sums are Luminate-era records for vinyl’s share of the album sales market in the U.S.
For the third consecutive year, and the third year since Luminate began tracking sales in 1991, vinyl albums outsold CD albums in the U.S. Vinyl once again is the leading configuration for album purchases for the third year in a row. (Vinyl was the top-selling album configuration in 2023, followed by CDs and then digital download albums.)
Vinyl was the dominant configuration for album purchases in the U.S. up until the early 1980s. After that, cassettes took hold until the early ‘90s, when the CD configuration blossomed and remained king until 2021, when vinyl retook the top slot.
Luminate began tracking music sales in 1991 when the company was known as SoundScan. Luminate’s sales, streaming and airplay data is used to compile Billboard’s weekly charts. Luminate’s 2023 tracking year ran from Dec. 30, 2022, through Dec. 28, 2023. Luminate is an independently operated company and a subsidiary of PME TopCo, a joint venture between Penske Media Corporation and Eldridge. Billboard is an independently operated company owned by PME Holdings, a subsidiary of PME TopCo.