Resso
ByteDance will shut down its music streaming service Resso in India at the end of January, Billboard has confirmed with a ByteDance representative.
The decision, which was first reported by India-based outlet Moneycontrol, was made after Resso was removed from the Google Play and the Apple App stores in December on the orders of the Indian government. Billboard had not been able to determine the reason behind those removals at press time.
Notably, India was Resso’s last remaining market after the app was previously shuttered in Brazil and Indonesia.
“Unfortunately, owing to local market conditions, we can no longer continue to serve users of Resso in India,” said a ByteDance spokesperson in a statement sent to Billboard. “We have therefore taken the decision to shut down Resso and its associated operations on January 31st. Users will be offered a refund of their remaining subscription fees.”
Another factor working against Resso in India — where streaming competitors include such widely-used platforms as Spotify, Gaana, JioSaavn and Wynk — was Sony Music’s removal of its catalog from the service in September 2022.
ByteDance, the Chinese-owned company behind TikTok, first launched Resso in India and Indonesia in March 2020, offering both free and paid tiers, before introducing it in Brazil later that year. In May 2023, ByteDance ended the free tier, making Resso a premium-only service.
In July, ByteDance announced it would roll out its new social music streaming service, TikTok Music, in Brazil and Indonesia, leading to the shutdown of Resso in both markets. Just two weeks later, TikTok Music was launched in closed beta in three additional countries: Mexico, Australia and Singapore, followed by a public launch in those markets in October.
ByteDance confirmed with Billboard that it has no plans to launch TikTok Music in India, where the government banned TikTok in June 2020, along with 58 other Chinese-owned apps, citing data privacy concerns. Those bans were made permanent in January 2021.
ByteDance is closing the free tier of its music streaming service Resso, the company announced on Wednesday (May 3). The move to premium-only streaming takes place on May 11, according to a statement from ByteDance, and current users on the ad-supported tier will be offered a 30-day free trial of the premium service.
“Resso premium is already a best-in-class music service with ad-free listening and a host of personalized and social features,” Ole Obermann, ByteDance’s global head of music, said in a statement. “Resso’s move to a premium-only service will allow the development of a better user experience for music fans, while increasing opportunities for rightsholders and artists. We are committed to building the world’s leading social music streaming platform and ensuring artists and music creators can rightly benefit from its growing success.”
ByteDance initially launched Resso in March 2020; it is currently available only in India, Indonesia, and Brazil. Last year, ByteDance entered into conversations with major music rights holders about moving its music streaming service into additional countries in Latin America, Southeast Asia, Australia, and New Zealand.
Those conversations are complicated by the fact that the music industry is hoping for better payouts from another ByteDance company, the massively successful app TikTok.
“No one right now wants to help ByteDance expand into significant material marketplaces without them fixing the TikTok situation,” an executive told Billboard last year. And Sony Music’s contract with Resso expired in September, meaning its catalog, including the music of stars like Beyoncé and Doja Cat, is not available on the service.
Streaming subscriptions are a key driver of music industry revenue. Paid subscription streaming revenue cracked $10 billion in the U.S. for the first time in 2022, according to the RIAA, accounting for 77% of all streaming revenue and nearly two thirds of total revenue. This means it’s likely that the music industry will be heartened by Resso’s focus on growing its premium subscriber numbers.
“Their plans in subscription are something we definitely want to encourage,” a major label executive told Billboard last year. “We love to see that huge funnel of a billion consumers connected to a value-creative experience.”
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