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All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Reebok and Juicy Couture are taking it back to the early 2000s with a nostalgic new collaboration released on Wednesday (July […]
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Source: Reebok / Reebok
Last year, Reebok made some big waves when they announced that Shaquille O’Neal and Allen Iverson were tapped to be the president and vice president of its basketball division, and though some might have thought this was just another source of income for Shaq Diesel, the NBA legend is taking his new role very seriously.
In an interview with the New York Times, Shaquille O’Neal spoke about his new role at Reebok and made it very clear that he plans on making Reebok as popular a brand as Nike and adidas is out on these streets. With Reebok being the place where his signature line resided during his rookie and prime years in the NBA, it’s only right that the brand would tap their biggest star to run their basketball scene for the foreseeable future; Shaq seems more than up to the task.
During a brand summit for their business partners this past March, Shaquille O’Neal appeared next to Reebok’s chief executive, Todd Krinsky, and he let everyone in attendance know that he intends on making the sports brand a powerhouse once again if it’s the last thing he does.
The New York Time reports:
“Listen, we’re getting back into basketball,” Mr. O’Neal said. “And I want everyone in here to understand there are no excuses. Everyone needs to be 100 percent in on this, because I’m 100 percent in on this.”
He then doubled down on his personal commitment: “I’m not doing this because this is a hobby. I’m doing this because we have a rightful place in basketball.”
Knowing that he and the brand have a lot riding on the line, the NBA Hall of Famer bluntly stated, “If this doesn’t work, everyone’s leaving…Everyone’s going to get gone, including me.”
While Shaquille O’Neal, Allen Iverson and Shawn Kemp had some classic Reebok sneakers back in the day, it will be interesting to see how Shaq plans on returning the OG sports brand to glory. One step in the right direction would be to retro not only those particular silhouettes (which they have already) but also bring back the S. Carter’s that Jay-Z collaborated with Reebok on and the G-Unit sneakers that 50 Cent released in the early 2000s.
We’ll have to wait and see if any of those plans pan out, but the fact that Shaq and AI are considering it shows that they’re committed to making Reebok popular again.
How do you think Shaq can make Reebok a sneaker powerhouse again? Let us know in the comments section below.
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Source: Reebok / Reebok
While the Hip-Hop world and sneaker heads await word on whether Reebok will be bringing back Jay-Z’s S. Carter’s and 50 Cent’s G-Unit sneaker silhouettes, the brand continues to drop new footwear and apparel for the streets. Their latest collection is meant to resonate with us.
Source: Reebok / Reebok
Teaming up with PLEASURES for their latest collaboration, Reebok will be dropping their new “Not Guilty” capsule collection next Saturday (April 20 aka 4/20), which is inspired by the culture’s fight for social justice and equality as it is a part of Reebok’s “Human Rights Now!” racial equity platform (props).
Reebok and PLEASURES explain the science behind their new collaboration.
“The legalization of cannabis cannot come without justice reform. Too many are still behind bars convicted of what is no longer a crime. No matter how you break it down or roll it up, the fact is: we are not guilty of our PLEASURES,” said the PLEASURES brand in a statement.
“It was an easy choice to team up and amplify our major voices on this issue,” added PLEASURES Co-Founder, Alex James. “Put some real money and awareness behind the project to get affected people out of jail and back in society.”
To commemorate the release of their new “Not Guilty” collection, Reebok will donate $10,000 to Last Prisoner Project, which is a national and nonpartisan nonprofit dedicated to reforming the criminal justice system through progressive drug policy.
The PLEASURE and Reebok “Not Guilty” Collection will be available on Pleasuresnow.com on April 19 before going global on April 20.
Check out pics of the kicks below (they go kinda hard), and let us know if you’ll be picking up a pair in the comments section.
Source: Reebok / Reebok
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Source: Reebok / Reebok
Looks like Reebok has decided to give Shaquille O’Neal and Allen Iverson a little something-something for their decades of loyalty. The athletic footwear brand has just named Shaq president of their basketball division and A.I. as vice president.
Reebok announced the move to elevate the two NBA icons to executive level businessmen Thursday (Oct. 12) and truth be told, we couldn’t be happier with the decision. Given Shaq and Iverson’s history with the company, they deserve to get the roles they’ve been blessed with. And we hope that it only helps the brand grow in popularity amongst both NBA players and everyday sneakerheads who live for Nike and Yeezys. (Yes, Yeezy’s are still popular out on these streets regardless of Kanye’s erratic antics.)
“We are thrilled to be expanding upon our partnership with Shaquille with this historic appointment,” said Reebok CEO Todd Krinsky in a statement. “With the combination of his deep-rooted history with Reebok and reigning influence he’s made on the game, there is no one better than this guy to take the helm and lead our brand back to reclaiming its rightful place and dominance in basketball.”
Shaq has been riding for Reebok ever since he linked up with the brand back during his rookie season in 1992. The Big Aristotle’s job description includes leading Reebok’s back to a being “dominant force” in the sneaker and apparel space and sport.
“We’re back, baby! Get ready,” said Shaq about his new gig in a statement. As for Iverson, he’s tasked with driving “player recruitment, grassroots and community-based initiatives, and athlete activations like the Iverson Classic,” per Reebok.
We. Love. It.
Now that Shaq and “The Answer” are going to be the driving force behind Reebok’s NBA division, don’t be surprised if you see more players in the NBA rocking some “Shaqnosis” or “Question Mids” in different colorways out on the hardwood floor this season or next.
What do y’all think about Reebok’s move to promote Shaquille O’Neal and Allen Iverson to executive level personnel? Let us know in the comments section below.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Reebok is treating fans to a summer blowout sale until Friday (July 14) with up to 60% off apparel, footwear and more. While your first thought may be to add a new pair of shorts or leggings to your cart, you don’t want to miss out on scoring a pair of sneakers, apparel and more from Cardi B’s collection for as much as 70% off.
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Cardi B’s elevated sneaker line with Reebok was originally released in 2022, but now you can get a pair of your own for less than half the price. Whether you’re looking to add a pop of color to your outfits or want to channel your inner rap star, now’s the time to grab a pair of your own.
Size out of stock? Don’t worry — you can still get a pair on sale from Amazon, Foot Locker and Journey’s. Don’t wait too long, though, as sizes are quickly selling out.
Keep reading to shop the shoes on sale.
Reebok
Cardi B Club C V2 Shoes
$44.97 $150 70% off% OFF
The electric blue Club C V2 shoes are a whopping 70% off, dropping the sneakers down to under $50. This style was designed with a molded Vector and oversized outsole lugs to pay homage to Reebok, while the vibrant blue shade represents Cardi B’s unique personality.
Reebok
Cardi B Club C V2 Shoes
$44.97 $120 63% off% OFF
Keep things neutral in a beige version of the rapper’s shoes that are not only versatile enough to wear with joggers or jeans, but will have your feet singing “I Like It” once they feel the support and padded comfort inside.
Reebok
Cardi B Slides
$24.97 $75 67% off% OFF
Slide your feet into a pair of these Cardi-inspired slides that are 67% off. They’re available in three shades — black, red and blue — and are perfect for lounging around the house or wearing to the beach.
For more product recommendations, check out our roundups of the best celebrity Crocs collaborations, Selena Gomez’s Our Place collection and the best Barbie merch.
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Source: Authentic Brands Group / Reebok
Authentic Brands Group (Authentic), a global brand owner, development and entertainment platform, today (Jan. 10) announced that it has partnered with Allen Iverson to further develop his brand.
The basketball legend is looking to advance his reach globally. Authentic Brands Group will focus on growing Iverson’s entertainment business, securing new endorsements and strategic partnerships, as well as consumer products that are as electrifying and original as the man himself. Early in his career, Iverson’s outspoken nature and winning mentality earned him the nickname “The Answer,” which became the foundation for his longstanding relationship with Reebok.
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Through Reebok, which it acquired in February 2022, Authentic has an inherent link to Iverson who is in the 26th year of his lifetime partnership with the brand.
“Authentic and I share a commitment to being number one and accepting nothing less,” said Iverson via a press statement. “Our shared values and their relentless drive to disrupt the branding industry make Authentic the ideal partner to take my brand to the next level.” Marc Rosen, President at Authentic, shared his enthusiasm via a formal statement. “Allen is a Hall of Famer and one of the most recognizable basketball players of all time,” he said. “A trailblazer both on and off the court, Allen paved the way for professional athletes today and we see significant opportunities to build on that success.”
Spanning 14 seasons and seven All-NBA teams, Iverson had a long-term tenure with the NBA. He is regarded as one of the best scorers in NBA history, is an 11-time NBA all-star, won Most Valuable Player in 2001 and was inducted into the Naismith Memorial Basketball Hall of Fame in 2016.
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