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Last month, the Recording Academy announced a series of changes to the Grammy Awards to better reflect an evolving music industry. Of those newly instituted guidelines, protocols involving technological advancements in machine learning sparked headlines: “Only human creators” could win the music industry’s highest honor in a decision aimed at the use of artificial intelligence in popular music.
“A work that contains no human authorship is not eligible in any category,” the rules read in part.
As the music industry continues to come to terms with this new technology, so too will the Grammys, says Recording Academy CEO and President Harvey Mason Jr.
“Here’s the super easy, headline statement: AI, or music that contains AI-created elements is absolutely eligible for entry and for consideration for Grammy nomination. Period,” Mason told The Associated Press. “What’s not going to happen is we are not going to give a Grammy or Grammy nomination to the AI portion.”
If an AI or voice modeling program performs the lead vocal on a song, the track would be eligible in a songwriting category, for example, but not a performance category, because “what is performing is not human creation,” he explains. “Conversely, if a song was sung by an actual human in the studio, and they did all the performing, but AI wrote the lyric or the track, the song would not be eligible in a composition or a songwriting category.”
“As long as the human is contributing in a more than de minimis amount, which to us means a meaningful way, they are and will always be considered for a nomination or a win,” he continued. “We don’t want to see technology replace human creativity. We want to make sure technology is enhancing, embellishing, or additive to human creativity. So that’s why we took this particular stand in this award cycle.”
The Recording Academy has long considered setting rules related to AI following the popularity of new songs created alongside AI technology: David Guetta’s “Emin-AI-em”, the AI -compositions of TikTok user @ghostwriter977, Grimes’ voice modeling AI software.
In order to establish their AI guidelines, the Recording Academy engaged in extensive research, including holding tech summits.
“I’ve met with the copyright office. We’ve talked about the future and what that looks like on a federal level and the legislative level,” Mason said, adding that AI conversations “really came to a head in the last six months.”
The new Grammy AI protocols were announced three days after Paul McCartney shared that “the last Beatles record” had been composed using artificial intelligence to extract John Lennon’s voice from an old demo. Without knowing the extent of the technology, Mason couldn’t confirm or deny whether the song would be eligible for a Grammy nomination.
“We’ll see what it turns out to be,” he said. “But I would imagine from the early descriptions that I’ve heard there would be components of the creation that would be absolutely eligible.”
So, can Grammy viewers expect to see work at least partially created with AI nominated for an award as early as next year?
It’s impossible to predict what is submitted. But as Mason affirms, “people are using the technology. I’m imagining it’s going to be involved in a lot of records a lot of songs this year, so we’ll see if some of them get nominated or not, but I’m sure there’ll be some that will be submitted.”
The 2024 Grammy Awards will return to Los Angeles’ Crypto.com Arena on Sunday, Feb. 4, 2024, airing live on CBS and livestreamed on Paramount+.
Reps. Ted W. Lieu (D-CA) and Ben Cline (R-VA) have joined together to re-launch and co-chair the bipartisan Congressional Songwriters Caucus to focus on advancing policies that support independent songwriters and strengthen copyright protections.
The new caucus has support from the Recording Academy, Nashville Songwriters Association International, BMI, ASCAP and the National Music Publishers’ Association (NMPA), according to a press release. No specific names of independent songwriters were included in the release, and a representative for Lieu has not responded to Billboard’s requests for more information.
The caucus was originally formed in 2003 by Sen. Marsha Blackburn (R-TN) when she served as a House representative for Tennessee. According to her website, part of her focus at the time was cracking down on China’s intellectual property theft and how that affected songwriters and other creatives.
The interests of musicians is also represented in Congress with the Recording Arts and Sciences Congressional Caucus, which was established in 2005 and continues today, helmed by Speaker of the House Kevin McCarthy (R-CA) and new Democratic Leader Hakeem Jeffries (D-NY).
Hailing from Southern California, Rep. Lieu says he understands first hand how “talented songwriters… contribute to so much of our culture and society. I’m thrilled to join Congressman Cline in co-chairing the new bipartisan Congressional Songwriter’s Caucus, which will work to support America’s brilliant songwriters by ensuring they can protect their work and make a living doing what they love. Music contributes so much to our way of life, and we must ensure those creating it are compensated fairly. I’m grateful to the numerous songwriter advocacy organizations who’ve partnered with us on the creation of this caucus and look forward to working together to support our artists.”
“Making art, specifically music, is a powerful way to leave a mark on the world,” says Rep. Cline. “It’s a part of our everyday lives, from what we listen to on our commutes in the morning, to the music we select for our most important life events, such as birthdays, weddings, and funerals. But today’s modern music landscape can make it more difficult for certain artists, especially independent songwriters, to make a living. That is why I’m proud to co-chair the Congressional Songwriters Caucus, which will play an important role in promoting the songwriting community by working to ensure the creative rights of songwriters are protected.”
“It All Begins With A Song,” says Bart Herbison, executive director of NSAI. “the entire music ecosystem. Since the Songwriters Caucus was initially launched 20 years ago, technology has completely changed the way music is delivered. American songwriters still face challenges in the digital era and we are very grateful to Congressmen Cline and Lieu for their bipartisan support.”
“On behalf of our over one million affiliates, I’d like to thank Representatives Cline and Lieu for co-chairing the Congressional Songwriters Caucus. Both have always been champions for creators, and we are in excellent hands with them leading the charge for songwriters and composers on the Hill. We stand ready to work with them to ensure creators are supported by strong copyright law and that they are fairly compensated for their work,” adds Mike O’Neill, president and CEO of BMI.
“Songwriters are the foundation of America’s vibrant music industry, and we appreciate Representatives Cline and Lieu recognizing the importance of ensuring we have champions in Congress. As technology transforms the music landscape, ASCAP looks forward to engaging with members of the Congressional Songwriters’ Caucus to protect the rights of American music creators and defend the value of their hard work and creativity,” says Paul Williams, president of ASCAP.
“We applaud Representatives Cline and Lieu for leading the Congressional Songwriters Caucus and we are excited about today’s launch. NMPA is the leading advocate for music publishers and their songwriter partners and we greatly look forward to working with the Caucus to advance policy interests that will protect creators and ensure that songwriters thrive,” says NMPA president and CEO David Israelite.
“The Recording Academy is proud to support the re-launch of the Congressional Songwriters Caucus which helps connect songwriters and composers with lawmakers to ensure that their unique interests are heard and understood. We are grateful to the new Caucus Co-Chairs, Representatives Ben Cline and Ted Lieu, for their support and leadership and we look forward to working with stakeholders across the songwriter community to advance the Caucus forward,” says Recording Academy CEO Harvey Mason Jr.
MusiCares announced the launch of Humans of Hip Hop on Thursday (June 22). The program is focused on providing resources tailored to the needs of the hip-hop community nationwide with an initial focus on eight key cities – Atlanta, Chicago, Detroit, Los Angeles/Compton, New York, Oakland, Philadelphia, and Washington D.C.
“Like so many other communities post-pandemic, the hip hop community is in need of support,” Rico Love, the Miami-based chair of the Recording Academy’s Black Music Collective, said in a statement. “I’ve heard my community voice their needs. With MusiCares and Humans of Hip Hop, I’m excited to work directly with artists and change-makers to get people the services that will really make a difference in their lives.”
A MusiCares spokesperson clarified that while the Black Music Collective played a key role in the creation of this program, the program is open to all members of the hip-hop community. “The Humans of Hip Hop program was created to achieve greater reach within a specific genre of music. Any person who identifies as part of the hip-hop music community can participate, regardless of race, age, gender, location or music profession. MusiCares is trying to reach people making hip-hop music and make sure MusiCares is addressing their needs.”
Humans of Hip Hop will bring programming to key cities over three years. The focus is on fostering long-term relationships to continue building MusiCares programming that is responsive to the needs of the hip-hop community.
Between August 2021 and July 2022, one-fifth of all MusiCares clients identified as Black music professionals. A MusiCares spokesperson says: “This statistic demonstrates that MusiCares serves a significant portion of clients from the Black music community. The program’s goal is to gain even further awareness for MusiCares’ services within a specific genre, open to all races.”
MusiCares will add a full-time project lead for Humans of Hip Hop to serve as the day-to-day focal point for building inroads and maintaining partnership with the hip-hop community.
“MusiCares is grateful to our sponsors and artist advocates for helping us kick off this program,” Laura Segura, executive director of MusiCares, said in a statement. “This work will allow us to zero in on the unique needs of the community and continue our work creating meaningful services driven by leaders and advocates of hip-hop.”
“We are thrilled to see this important initiative for our music people in the hip hop community come to life,” Harvey Mason jr, CEO of the Recording Academy and MusiCares, said in a statement. “Providing the resources and services needed will ensure the community knows their voices are being heard.”
Ticket marketplace Vivid Seats is the program’s supporting partner. Vivid Seats has partnered with MusiCares since 2020, sponsoring COVID-19 and natural disaster relief efforts.
To be eligible for MusiCares assistance, applicants must be able to document employment history through a minimum of five years employment in the music industry or six commercially released recordings or videos. MusiCares may grant short-term financial assistance for personal or addiction needs that have arisen due to unforeseen circumstances. Funding may also be awarded to help with needs such as rent, car payments, insurance premiums, utilities, medical/dental expenses, psychotherapy, addiction treatment, sober living, and other personal expenses.
For more information about the Humans of Hip Hop program, visit musicares.org.
The Recording Academy sent invitations to more than 2,800 new voting members on Wednesday (June 21). That’s more than the 2,000 invitations to new voting members it sent out last year. Of those, nearly 1,300 invitees accepted, according to the Academy. This is having a major impact on the composition of the Academy, which has more than 11,000 total voting members.
To participate in the entire 66th Annual Grammy Awards process, invitees must accept their invitations by July 14.
In addition, the Academy sent invitations to more than 850 professional (non-voting) members today. This is also more than last year, when it sent invitations to more than 600 professional members, of whom more than 500 accepted, according to the Academy.
The Academy currently has more than 2,700 professional members.
Recording Academy CEO Harvey Mason jr. today sent an email to all members of the Academy saying: “Members are the foundation of the Recording Academy. And today, we’re privileged to extend invitations to a remarkable group of close to 3,700 creators and professionals spanning various genres, crafts, backgrounds, and regions to join our mission to cultivate a more enriching world for creators.”
Today at 11 a.m. PT, the Academy is hosting an Instagram Live with selected members of this year’s new class. They include Tony winner and Grammy nominee Myles Frost (MJ: The Musical), Emmy nominee Chrissy Metz (This Is Us) and rapper Rap-Unzel, who got her big break in 2017 when she competed on Jermaine Dupri’s reality TV series The Rap Game. The session will be moderated by Ashley Thomas, the Academy’s senior director of member outreach & systems.
In a recent video which was posted in the Academy’s site, Mason shed light on the fairly recent practice of actively reaching out to prospective new members rather than waiting for them to approach the Academy, which was the way it used to work.
“As of three years ago, we started going out into genres, into communities and saying ‘We need more banjo players, we need more rap artists, we need more women, we need more people of this genre’ and we started inviting people in. That’s how we started to change our membership. We’ve still got a long way to go. That’s how we’re going to get better results.”
The Academy will release data about the demographic breakdown of this year’s class of new inductees after the enrollment period ends on July 14.
The Recording Academy’s aggressive efforts to boost the number of women and people of people of color at all levels of the organization, including at the very top, have borne fruit.
People of color account for fully 60% of the newly-elected board of trustees, while women account for 45%. People of color represented a majority of the board (53%) for the first time two years ago, as Billboard reported. Women then accounted for 44% of the board.
For the first time in Academy history, women are serving in the top two posts on the board concurrently. Tammy Hurt has been re-elected to serve as chair; Dr. Chelsey Green was elected vice chair.
Hurt is the third woman to serve as chair, but the first two women in that role, Leslie Ann Jones and Christine Albert, both served alongside male vice chairs. Tony Cisconti was vice chair under Jones from 1999-2001. John Poppo served as vice chair under Albert (2013-15). (Poppo subsequently served as chair from 2015-19.) Rico Love was vice chair under Hurt in her first term (2021-23).
Hurt, from the Academy’s Atlanta chapter, is “an openly out LGBTQ+ officer, a landmark for the Academy,” as the Academy’s press release puts it.
Gebre Waddell was elected secretary/treasurer, succeeding Om’Mas Keith. Albert, from the Academy’s Texas chapter, has been re-elected to serve as chair emeritus. It’s her fourth term in that role.
“I’m pleased to introduce and welcome the new national officers and trustees to our Academy family,” Harvey Mason jr., CEO of the Recording Academy, said in a statement. “This great, new group reflects our eclectic music community and will carry forward our mission of serving all music people. I look forward to working alongside this esteemed group to continue the evolution of our Academy.”
In partnership with Mason, the national officers lead the trustees and Academy senior staff to shape the mission and policies of the Academy and its affiliates. The Academy defines its mission as its “commitment to promote diversity, equity and inclusion, fight for creators’ rights, protect music people in need, preserve music’s history, and invest in its future.”
Eleven members of the 2023 –24 board of trustees are Grammy winners. J. Ivy won his first Grammy in March in the new category of best spoken word poetry album for The Poet Who Sat by the Door. Falu Shah won his first Grammy in 2022 for best children’s music album for A Colorful World.
John Legend is the current trustee with the most Grammy wins (12), followed by Angelique Kidjo (five); Yolanda Adams, Chuck Ainlay, PJ Morton and Michael Romanowski (four each); Jonathan Yip and Natalia Ramirez (two each); and Ledisi, J. Ivy and Falu Shah (one each).
Here’s more background on the four national officers:
Tammy Hurt is a drummer, music producer and television producer. She is the second person from Atlanta to hold the position. Her latest musical project, Sonic Rebel, incorporates original, genre-blurred, Dolby Atmos music beds and mashup remixes. Her boutique entertainment firm Placement Music, founded in 2010, has worked with such clients as FOX Sports, Paramount Pictures, CBS, MTV, HBO, BET, Sony, the NFL and NASCAR. Hurt was active in the campaign that led to the passage of the Georgia Music Investment Act, the state’s first standalone music tax incentive.
Dr. Chelsey Green is a multi-instrumentalist, vocalist, entrepreneur, and educator. Dr. Green and her ensemble, Chelsey Green and The Green Project, have released five studio projects, one of which (The Green Room) debuted and peaked at No. 22 on Billboard’s Contemporary Jazz Albums chart in October 2014. Green performs concerts, music festivals and educational workshops around the world. Committed to music education, advocacy and youth arts access, Dr. Green is an associate professor at Berklee College of Music and also serves as a member of the Program Council of NewMusicUSA.
Gebre Waddell is a tech entrepreneur, mastering engineer, and published author. As CEO and co-founder of Sound Credit, he played a key role in the creation and growth of the platform, driving innovation in the field of music fintech and credits. With more than 20 years of experience as a professional mastering engineer, he has made contributions to works of prominent artists such as Ministry, Public Enemy, Lil Wayne and Rick Ross. In 2013, his book Complete Audio Mastering was published by McGraw-Hill Professional,
Christine Albert is an independent recording artist and founder/CEO of Swan Songs, an Austin, Tex.-based nonprofit that fulfills musical last wishes. She has released 12 independent albums as a solo artist and as part of the folk/Americana duo Albert and Gage, and has appeared on Austin City Limits.
Here’s the full list of the Academy’s 2023-24 board of trustees:
Newly elected or re-elected:
Christine Albert
Marcella Araica
Julio Bagué
Larry Batiste
Marcus Baylor
Evan Bogart
Anna Frick
Kennard Garrett
Tracy Gershon
Dr. Chelsey Green
Jennifer Hanson
Tammy Hurt
J. Ivy
Angélique Kidjo
Ledisi
Eric Lilavois
Susan Marshall
Donn Thompson Morelli “Donn T”
Falu Shah
Gebre Waddell
Paul Wall
Wayna
Jonathan Yip
Trustees who are currently midterm:
Yolanda Adams
Chuck Ainlay
Marcella Araic
Nabil Ayers
Jennifer Blakeman
Alex E. Chávez
Doug Emery
EJ Gaines
Jordan Hamlin
Terry Jones
Andrew Joslyn
Thom “TK” Kidd
Mike Knobloch
John Legend
PJ Morton
Natalia Ramirez
Michael Romanowski
Von Vargas
Grammy Camp, the Grammy Museum’s program for U.S. high school students interested in learning more about careers in the music industry, is expanding from five to seven days this year. The camp will be held from Sunday, July 16, to Saturday, July 22, at USC’s Ronald Tutor Campus Center.
The Grammy Museum announced Thursday (May 25) that 86 high school students have been selected as participants in the 19th annual Grammy Camp program. Gracie Abrams, Lizzy McAlpine, G Flip, Moore Kismet and Paul Klein from LANY will be this year’s guest artists. They will discuss their career paths and help students prepare for the music industry.
“Grammy Camp embodies the Grammy Museum’s mission and education initiatives,” Michael Sticka, president/CEO of the Grammy Museum, said in a statement. “We’re thrilled that with the support of the Hot Topic Foundation, Camp has extended to seven days this year, allowing high school students interested in a career in music more time and immersion to study with leading industry professionals and artists, resulting in a genuine learning experience about life in the music industry.”
Grammy Camp focuses on all aspects of commercial music and provides instruction by industry professionals in an immersive environment. The program features eight music career tracks – audio engineering, electronic music production, music business, music journalism, songwriting, vocal performance, video production, and instrumental performance. All tracks culminate in virtual media projects, recordings and/or performances.
Tuition for Grammy Camp is $1,800, though need-based financial aid is available. The Grammy Camp site notes “over the past few years over 70% of those who have applied for financial aid have received some form of assistance.” Lunch is included, but transportation and housing are not. All Grammy Campers must reside with a parent/guardian or an adult approved by the Grammy Museum.
Applications for Grammy Camp 2024 will be available online in September at the Grammy Camp site.
The Recording Academy’s Black Music Collective (BMC) and Amazon Music selected five students as the recipients of the Your Future Is Now scholarship, designed to give students at Historically Black Colleges and Universities (HBCUs) the opportunity to learn and explore all facets of the music industry.
The scholarship, first launched in February 2021, offers students the chance to receive $10,000 for the 2023-24 school year and the opportunity to be part of an immersive rotation program with Amazon Music and Recording Academy department leads, providing each student a detailed look at their particular field of work within the music industry.
The five students chosen are Joseph Michael Abiakam (Norfolk State University), Langston Jackson (Hampton University), Kennedi Amari Johnson (Clark Atlanta University), Courtney Roberts (Texas Southern University), and Caleb Wilkerson (Florida A&M University).
“We are immensely proud to collaborate with Amazon Music in renewing this exceptional scholarship program for the third consecutive year,” Ryan Butler, vp of DEI at the Recording Academy said in a statement. “The imperative of Black representation in the music industry cannot be overstated, and this scholarship is a tangible manifestation of our unwavering commitment to promoting the aspirations of future Black music leaders.”
“The Your Future Is Now scholarship was created to foster an inclusive environment where Black creators can realize their career objectives,” Phylicia Fant, head of music industry and culture collaborations at Amazon Music, said in a statement. “…This year’s class of students represents the next generation of Black musicians and executives, and it’s an honor to play a part in their development as individuals and future leaders.”
The BMC and Amazon Music will also award two HBCUs a $10,000 grant each for equipment for their music programs to be announced later this summer.
In addition, as part of Your Future Is Now, Amazon Music, The Same House and the Recording Academy are coming together to host the Your Future is Now Business Development Seminar for select members of the 2023 graduating class of Morris Brown College. Revealed this past weekend at Morris Brown’s commencement by the Recording Academy’s chief DEI officer, Zing Shaw, this new, half-day music business seminar taking place on June 17 will offer professional development expertise in music business, publishing and music production. Facilitators at the event will include Recording Academy’s Atlanta chapter president Justin Henderson and Frankie Yaptinchay of Amazon Music.
Following the music business seminar, graduates will be treated to a suite experience at State Farm Arena in Atlanta for the annual ATL Birthday Bash Concert where they will have the opportunity to network with representatives from the Recording Academy and Amazon Music, as well as other key music industry executives.
For more information on the Black Music Collective and the Your Future Is Now scholarship, visit here.
The Recording Academy held is second annual Black Music Collective event Thursday (Feb. 2) at the Hollywood Palladium, where Dr. Dre, Missy Elliott, Lil Wayne and Epic Records CEO Sylvia Rhone were this year’s honorees during an evening honoring hip-hop and the past, present and future of Black music.
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Established in 2020, the Black Music Collective “is a hub for power players in Black music, across all genres, under the Grammy roof, bringing together creative geniuses and business leaders to set unified goals, align on a shared agenda, and build community.” Recording Academy CEO Harvey Mason Jr. told Billboard on the black carpet that he hopes this event, which was first held in Las Vegas last year, “continues to be a place people want to gather and want to celebrate Black excellence. I want this to be known as a place where we honor and respect Black music, and I hope that people will realize that the Academy is paying close attention to what’s happening in our music industry in every genre, but specifically in Black music.”
There were as many examples of Black excellence in the audience as there were on stage, including Lil’ Kim, Lucky Daye, Joey Bada$$, Ebonie Ward and many more, who were all deliciously treated to a menu dedicated to the honorees’ craft, including the “Carter III (Triple C’s)” (cornbread with crab and caviar), “Up in Smoke” (free range chicken with truffle BBQ sauce and pineapple), “California Love” (crispy cauliflower with BBQ miso glaze and benne) and “Sock It 2 Me” (chocolate wavy waffle with roasted plantain gelato). Among all the glitz and glam, Swizz Beatz praised “Queen” “Sylvia Rhone the Great” before commanding the audience to give her a standing ovation and twirling the executive on stage before presenting her with the Recording Academy Global Impact Award.
“It’s been a lot of years for me in hip-hop, and it’s even more special to me amongst this elite group of artists with Dr. Dre, Missy Elliott, Lil Wayne, each of whom I’ve had the privilege of working with throughout my career,” she said, adding how she was “excited for the future of Epic Records. And yes, that includes Future, but Future’s not in his seat yet, but I must say Future has had an amazing year…. And then along with Travis Scott and 21 Savage, we are starting to build a really strong hip-hop roster. But it’s nights like these that keep me revitalized. They serve as a powerful reminder that hip-hop was a calling. As we celebrate its 50th anniversary, it’s gratifying to see how far we actually have come. Rising from the embers of the Civil Rights Movement, hip-hop emerged as a revolutionary art form. What was once thought to be a momentary effect is now embedded in the fabrics of our daily lives, from fashion and shoes to film to fine art to television to technology and beyond. We have made history. We have changed lives. We are mighty. And we are worldwide.”
Busta Rhymes praised Rhone for believing in his vision when it came to filming outrageous, multimillion-dollar music videos and encouraged everyone at the Palladium to “f–k the cool sh–” and “undo your little bowtie” as he performed “Put Your Hands Where Your Eyes Can See,” “I Know What You Want,” his verse from Chris Brown‘s “Look at Me Now” and “Pass the Courvoisier, Part II” with Jermaine Dupri on stage.
Ciara and Mona Scott-Young then introduced Missy, with Ci Ci hailing her as “the true definition of a legend, an icon, an ultimate rockstar” and Scott-Young recalling a phone call she received from Rhone 26 years ago about managing Missy, a fruitful relationship that continues to this day. “You have changed the world, changed the way we see ourselves, changed the way we experience music. And for that, I thank you,” she said before the “Work It” MC tearfully accepted her award on stage while Wayne bowed down to her in the audience.
“This will never get old to me. I’ve won a lot of awards and I feel the same way,” she said while choking back sobs. “People don’t understand that this is a Global Impact Award. It’s not just neighborhood, it’s global. So it hits different when you stand up here, knowing that when you get something like this, you gotta know that you’ve been through a lot.”
Chloe Bailey paid homage to Missy’s production credits by performing a cover of Aaliyah‘s “One in a Million” as well as “One Minute Man,” while Tweet sang “Oops (Oh My)” and Ciara returned to the stage to perform double duty on their hit singles “1, 2 Step” and “Lose Control.”
Mason Jr. then introduced Dr. Dre, whom he called “one of the founding fathers of modern music” and a super producer he looked up to. “To tell you the truth, I was a little bit nervous when Harvey called me about this award because I was wondering if he knew something I didn’t. I was thinking to myself that they usually give this type of sh– to dead people,” he wisecracked, the venue erupting with laughter and later applause when prompted by Dre to “make some noise for hip-hop” in honor of the genre’s 50th anniversary. “The birth of hip-hop completely changed the course of my life. Just imagine where a lot of Black men, including myself, would be without hip-hop. I was in junior high school when I had ever heard hip-hop for the first time. I heard mixing and scratching, I couldn’t get enough of that sound. And once I got my hands on the turntables, I knew I had found my wings and I was determined to know how to fly.”
Snoop Dogg took it back to the ’90s with a performance of Dre’s debut solo single “Deep Cover” and continued the West Coast hip-hop celebration by bringing up Kurupt for “Nuthin’ But a ‘G’ Thang” and Ty Dolla $ign, who was wearing a Nate Dogg T-shirt, for “Ain’t No Fun (if the Homies Can’t Have None).”
DJ Khaled repeatedly proclaimed, “They didn’t believe in us, but Lil Wayne did!” as a revised mantra from their three-time Grammy-nominated song “God Did.” He proceeded to tell the story about how he witnessed Wayne meet Birdman at Odyssey, a record store in New Orleans that Khaled used to work at and DJ behind the counter. “The reason why I want to tell you that story is the consistency is Lil Wayne. The word ‘winner’ is Lil Wayne,” he said, exalting him for signing the next generation of superstars Drake and Nicki Minaj, the former of whom appeared via video and took a subtle dig at the Recording Academy by falsely presenting the Global Impact Award to Ed Sheeran.
“Good evening, Grammys. Wow, I haven’t said that since about 2016. My name’s Drake and I’m here tonight on behalf of the Black Music Collective,” he smirked while pulling his glasses down to wink at the camera, “to present the Global Impact Award to Ed Sheeran.” Then a man appears to Drake’s right and whispers in his ear. “Lil Wayne? Lil Wayne. Oh, makes sense,” Drizzy corrects himself sarcastically. “My brother — that’s a lot better, by the way — I love you so much. And I don’t want to make this personal because the Global Impact Award would be about how you affected everybody not just me. I know I probably get annoying with saying how much you mean to me and my family. I speak on behalf of everybody when I say our careers, our cadences, our melodies, maybe our face tats or our outfits or our decisions in general would not have been the same without your natural gift to just be yourself.”
Wayne’s daughter Reginae Carter contributed to the outpouring of love for Wayne, telling Billboard on the carpet earlier that evening, “I’ve been texting my daddy like every other day like, ‘I’m so proud of you. Congrats.’ You see the rapper, you don’t see the father much,” she explained. “He’s always been big on my education, big on just how I carry myself. I thank him and my mom for the woman that I became today.”
But while 2 Chainz performed their “Duffle Bag Boyz” collab, Swizz got back on the mic to rap their “Uproar” joint and former Young Money signee Tyga paid tribute to him by performing “A Milli” with a full band courtesy of the night’s musical director Adam Blackstone, Wayne remained in disbelief at the recognition.
“I want y’all to know that I don’t get honored. Where I’m from, New Orleans, you’re not supposed to do this,” the “Lollipop” rapper cautioned the audience sincerely before running down a long list of thank you’s, including his children and their mothers, his manager and Young Money Entertainment president Mack Maine, his former manager and Blueprint Group CEO Cortez Bryant and Cash Money Records. “Coming from New Orleans, Cash Money Records was if you was from Dallas and you just got signed to the Cowboys. They signed me when I was 12. I put out my first album when I was 13. This man Khaled had to tell you about that record store. The reason why I would be in that record store was because we didn’t have a picture on the front of the album cover, so to prove to my homies and to my friends at school that it’s really me, we had to go to the record store, I have to show them the album, flip it around and show them it says ‘Dwayne Carter.’ That man Khaled was in there every time, he witnessed that. Ladies and gentlemen, again, we don’t get honored.”
In 2018, the Recording Academy increased the number of nominees in the Big Four Grammy categories — album, song and record of the year and best new artist — from five to eight. Then, three years later, it boosted the pool from eight to 10.
These expansions were made to recognize more music creators and to represent more genres, according to the academy — yet for country artists, the benefits have thus far been nonexistent.
For the five Grammy Award nomination cycles (for ceremonies taking place in 2019-2023) since the first increase, there have been 196 total Big Four nominations, yet only six have gone to mainstream country artists or projects, with only one victory: Kacey Musgraves’ album of the year trophy for Golden Hour in 2019. In the five cycles before the increase (2014-2018), country artists scored seven nominations of the far smaller 125 total nods.
For the 65th Grammys, which will take place Feb. 5 in Los Angeles, country music is completely absent from the Big Four.
Genre classification can be blurry, but for this story, Billboard counted nominations that went to an artist or music that appears on Billboard’s Country Airplay, Hot Country Songs and Top Country Albums charts or is traditionally considered country. For 2023, that means Brandi Carlile’s album and record of the year nods don’t count in the country tally (though her 2020 song of the year nomination for co-writing Tanya Tucker’s “Bring Me My Flowers Now” did); same with song of the year nominee Taylor Swift, who is now considered a pop artist despite her country start. Best new artist nominee Molly Tuttle plays bluegrass, and while the genre is a branch of country music, her music doesn’t appear on those Billboard charts.
Previous years also have not-quite-country outliers: Maren Morris’ record of the year nomination for appearing with Zedd and Grey on “The Middle” didn’t count in the 2019-2023 tally since it was a pop hit. Though Sturgill Simpson doesn’t receive mainstream country radio play, A Sailor’s Guide to Earth debuted at No. 1 on the Top Country Albums chart and the set won the Grammy for best country album in 2017, so its album of the year nomination counts in the 2014-2018 tally. Similarly, Margo Price, whose albums chart on Top Country Albums, counts for her 2019 best new artist nomination.
Shelly Maree, the Recording Academy’s country awards manager, considers the low recent total cyclical, in part. “Right now, we’re in another lull period where you’re not hearing country played on top 40 [radio], so you’re not really hearing anybody break through like that, [while] rap and hip-hop and dance are having huge moments,” she says. “You can really kind of plop down into any decade or any five-year period in our top four nominations and you’re going to see reflected what is of the era at that moment.”
But for the country community, the absence of representation in the general field illuminates a bigger concern: that the genre doesn’t receive the broader attention it deserves, hurting its chances at nominations for those trophies. While the academy deems all Grammys equal, the four general-field categories carry more prestige and receive greater media attention.
“Generally speaking, country music remains outside of the large pop music tent, which includes many of the contemporary genres like pop and hip-hop and rock,” says Beverly Keel, Middle Tennessee State University dean of the College of Media and Entertainment and a former MCA Records Nashville executive. “I think a lot of Grammy voters may not even listen to country, and I think there is, in many voters’ minds, still a stigma about country that it’s not as sophisticated, hokey, the music of the conservatives.”
Additionally, despite the notable rise in streaming among younger country artists, the music lacks the global reach some pop-oriented genres enjoy. “Most country stars are not international stars like Beyoncé, Rihanna, Bruno Mars,” Keel says. “Country is largely limited to the United States and Canada, so it doesn’t have the reach, whereas a pop song may be No. 1 in 20 countries.”
As Mary Hilliard Harrington, manager for Dierks Bentley and Elle King, notes by email: “Even prior to 2019, country has been grossly underrepresented in the main categories. It has always been a problem.” The three mainstream country artists with the most career nominations are Willie Nelson (56), Dolly Parton (53) and Vince Gill (47) — but Nelson and Gill have each landed only one Big Four nomination (in 1983 and 2008, respectively), while Parton has earned two (most recently in 1988).
The current generation of country hit-makers hasn’t fared much better. Miranda Lambert, who is nominated in all four country categories this year, has never received a Big Four nomination despite 27 career nods. Only one of Chris Stapleton’s 17 nominations has been in the general field, when Traveller received an album of the year nod for the 2016 Grammys. And one of country’s biggest new stars, Morgan Wallen, didn’t compete at all in 2022: He was shut out from Grammy nominations after his 2021 smash Dangerous: The Double Album was mired in controversy.
Country music has recently fared best in the new artist category, with Price, Luke Combs, Ingrid Andress and Jimmie Allen nabbing nominations since 2019. For the 2023 awards, Zach Bryan, the top new country artist on Billboard’s year-end charts, and rising star Lainey Wilson were both considered leading contenders for best new artist, and their respective labels (Warner Records and BBR Music Group) ran campaigns accordingly. But when nominations were announced in November, neither earned a best new artist nod, nor did anyone else from the genre. Though Wilson made significant press and TV appearances in an effort to reach as broad an audience as possible, Bryan made almost none, which sources say may have limited his exposure to Grammy voters.
Significantly, the overall voting pool lacks enough country advocates to consistently propel the genre into the Big Four without strong support from allies. Of the current 12,000-plus voting members, less than 10% identify with the country genre, according to the academy, compared with pop (23%), jazz (16%), rock (15%), R&B (15%), American roots (13%), alternative (10%) and classical (10%). (Voters can identify with as many genres as they want.) All voting members can cast ballots for the Big Four.
While qualifying creators can still apply to join the academy, following the recommendation of its Task Force on Diversity and Inclusion, in 2018 the academy began inviting creators to join as voting members. The move was meant to make the voting pool more reflective of the diverse creative community and initially focused on women, people of color and those under 40.
In recent years, however, potential new members who identify as country have received fewer invitations than peers in other popular genres. Of the 2,710 invitations extended in 2021, 9% of recipients identified with the country genre, with 13 other genres ranking higher. The highest percentage of invited voters identified as pop (29%), followed by R&B (23%), jazz (18%), alternative (18%), rock (16%) and rap (15%). In 2022, the academy welcomed nearly 2,000 new voting members; 9% cited country as their focus, compared with pop (33%), R&B (22%), alternative (19%) and rap (15%).
The country community’s easiest way to increase its odds would be by boosting its presence in the voting membership. “A really good place to start is talk to your friends and [ask], ‘Are you a Recording Academy member?’ And then step two is, ‘Are you voting?,’ ” Maree says. “This year, we were really encouraging our active members to fulfill that responsibility and use their voices, especially [since] the first round of voting directly dictates our nominations now that we no longer have nominating committees. ‘Are they voting?’ is the first thing we always ask people when they have any kind of questions about what they see when it comes to nominations day.”
Although Keel says a Grammy is “what people grow up dreaming about winning,” for country artists, the conversation doesn’t begin and end with one awards ceremony. More so than many other genres, country music has numerous awards shows to fete its own accomplishments, including the Country Music Association Awards, the Academy of Country Music Awards and the CMT Music Awards. Those ample additional opportunities to bring home trophies could help lessen the sting of a Grammy snub, Harrington says.
“At this point — because it’s nothing new — [the omissions are] more of an eye roll than outrage,” she says. “The country community is truly the best in terms of supporting its artists, celebrating great music and producing our own network television award shows. Being part of the Grammys is cool and a bucket list dream for a lot of artists, but we have it pretty good in Nashville. If we aren’t invited to that party, we’ll just throw our own.”
This story will appear in the Feb. 4, 2023, issue of Billboard.
Karen Bass, newly elected mayor of Los Angeles, will give the keynote speech at the Recording Academy Entertainment Law Initiative’s Grammy Week Event on Friday, Feb. 3 at the Beverly Wilshire Hotel in Beverly Hills, Calif.
“We are honored to welcome Mayor Karen Bass to the Entertainment Law Initiative [ELI] Grammy Week Event as we gather and celebrate with the trailblazing professionals and students who are paving the way forward in the entertainment law industry,” Harvey Mason jr., CEO of the Recording Academy, said in a statement.
“Mayor Bass has been a longtime supporter of music creators’ rights in her legislative roles, and she has a unique understanding of how the creative industries intersect with law and policy that we look forward to hearing at this year’s event.”
Said Mayor Bass: “I’m proud to support Grammy Week because of the role that our entertainment industry plays in powering our local economy and to encourage efforts to increase equity and opportunities for Angelenos to break into the music business.”
Mayor Bass took office on Dec. 11, 2022, after serving in the U.S. House of Representatives from 2011 to 2022. Between 2004 and 2010, she served in the California State Assembly, where she was elected Speaker in 2008.
The Entertainment Law Initiative’s Grammy Week Event will also honor the winner and runners-up of the ELI Writing Contest, co-sponsored by the American Bar Association, which challenges students in Juris Doctorate and Master of Laws programs at U.S. law schools to research a pressing legal issue facing the modern music industry and outline a proposed solution in a 3,000-word essay.
The winner of this year’s Writing Contest is Aron Lichtschein, a JD student at NYU School of Law, for his essay, “Tickets to Ride: NFTs and the Future of Concert Ticketing.” Lichtschein will receive a $10,000 scholarship as well as tickets to the 65th Grammy Awards and other Grammy Week events. His essay will be published in the ABA’s journal, Entertainment & Sports Lawyer. Two runners-up, Gina Maeng and Amanda Sharp, students at Georgetown Law School and University of San Diego School of Law, respectively, will each receive $2,500 scholarships for their essays.
The Recording Academy announced last month that Peter T. Paterno, partner at King, Holmes, Paterno & Soriano, LLP, will receive the 2023 Entertainment Law Initiative Service Award at the ELI Grammy Week Event.