Record Labels
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Roc Nation veteran Ty-Ty Smith and London-based musician and A&R executive Shabz Naqvi have joined with Universal Music to form a new label venture dedicated to Desi Trill, a new genre that incorporates South Asian music with hip-hop. UMG said the first release from the label, called Desi Trill Music, will arrive next month with […]
At 50, hip-hop is “as fresh, in demand and modern as ever,” declared Frank Briegmann, chairman and CEO of Universal Music Central Europe and Deutsche Grammophon. He said this to open the Sept. 7 event Universal Inside, the annual label showcase that this year was “Dedicated to hip-hop” in honor of the genre’s 50th anniversary. Example No. 1 was the night’s first performance, from Kontra K, a German rapper who performed “Für die Himmel durch die Hölle” (For Heaven through Hell) and “Summertime,” a No. 1 hit that samples Lana Del Rey’s “Summertime Sadness.”
German-language rap, the very concept of which would have been hard to imagine in the 1970s Bronx, is now the country’s most popular genre.
After the rapper badmómzjay performed, Briegmann spoke about the vitality of hip-hop, as well as the state of the music business in Germany. To mark hip-hop’s anniversary, Briegmann announced that Universal will release the collection Hip-Hop At Fifty (50 Jahre Hip-Hop), plus reissue classic albums like LL Cool J’s Radio and Eazy-E‘s Eazy-Duz-It, and put out vinyl box sets dedicated to Eric B. & Rakim and Public Enemy. At this point, of course, Universal Germany also has its own roster of Deutschrap stars, including Kontra K, badmómzjay, Sido, Luciano, Chapo102 and DJ Desue — all of whom performed later in the evening.
Briegmann also spoke about the more technical parts of the business, including the idea that there are more places than ever where labels can connect artists with fans – including smart automotive audio systems, fitness machines and metaverse platforms.
“We have gone from being labels to architects and builders of these integrated worlds,” he said. “Together with our artists, we create experiences that go far beyond pure audio consumption.”
One will be Universal’s “YOUniverse,” an interactive platform developed by Universal Music Central Europe that does not seem to exist yet in the U.S.
The music industry’s potential could still be limited, Briegmann said. He spoke about how the “value gap,” which labels and industry groups once invoked to point out that user-upload platforms like YouTube paid less than Spotify and Apple Music, still applied to short-form-video platforms. In the case of YouTube, he said, negotiations eventually led to fairer pay-outs – and he was hopeful the same would happen with these newcomers.
Briegmann also spoke about how artificial intelligence would affect the music business, including Universal’s recent deal with YouTube to develop AI technologies and protect artists from their misuse. The new technology is here to stay, and “we are united by the desire to view and develop AI tools from an artist’s perspective,” Briegmann said. “At the heart of our shared vision is the goal to build a safe, responsible and profitable ecosystem for music and video content.”
This week, it’s almost more difficult to find a music chart that doesn’t lead with Zach Bryan. The Oklahoma native’s new self-titled album exploded out of the gate, debuting at No. 1 on the Billboard 200 with 200,000 equivalent album units, while its focus single, “I Remember Everything” featuring Kacey Musgraves, simultaneously debuted at No. 1 on the Hot 100, his first No. 1 on each chart.
But that’s just scratching the surface. The album — which qualifies for both the country charts and the rock charts — is the first rock album to hit No. 1 in over a year; had the biggest week for a rock album in four years; and accumulated the biggest streaming week for a rock album in history. Meanwhile, “I Remember Everything” becomes the first song in history to hit No. 1 on all of the Hot 100, Hot Country Songs and Hot Rock & Alternative Songs charts, while all 16 of the album’s tracks are in the top 50 of the Hot 100, resulting in 20 of the top 40 songs on the chart being country songs for the first time… ever. If that’s not enough, “I Remember Everything” is the fourth straight country song to reach the top of the chart (following Morgan Wallen’s “Last Night,” Jason Aldean’s “Try That In a Small Town” and Oliver Anthony Music’s “Rich Men North of Richmond”) — also for the first time in history.
Any of which would be notable achievements on their own. But to set each mark all at once is, frankly, a little overwhelming. It’s been a long time coming for Bryan, whose last album, his major-label debut American Heartbreak, hasn’t fallen out of the top 40 on the Billboard 200 in the 67 weeks since it first debuted in the top 10 in June 2022. And the success of the project helps earn Warner Records vp of A&R Miles Gersh the title of Billboard’s Executive of the Week.
Here, Gersh helps to break down the success of the album and its big single, the recent run of success for country songs and where the label can help take the project from here. “I think the surge is really due to the quality of the songwriting attracting fans that want something that they feel they can relate to.”
This week, Zach Bryan’s self-titled album debuted at No. 1 on the Billboard 200 with 200,000 equivalent album units, his first to top the chart. What key decisions did you make to help make that happen?
This album was all about Zach. Coming off the great success of American Heartbreak and his sold-out tour, I think naturally the label wanted to pull out all of the stops to make this the biggest album possible. But the best decision that we — alongside [Warner Records co-chairman/CEO] Aaron Bay-Schuck — made was to give Zach the artistic freedom to create the album he wanted. We went against some industry norms with no advance singles or videos, but it turned out to be the exact right way to roll it all out.
At the same time, Zach and Kacey Musgraves’ duet “I Remember Everything” debuted at No. 1 on the Hot 100, the first chart-topper for each artist and Warner’s first Hot 100 No. 1 in a decade. How did the track come together and what was behind its big debut?
This was actually the last song on the album to come together about a week before release. Zach always wanted this song to be a duet with a female vocalist and there was some back and forth about who made the most sense. For a moment it looked like it could just be Zach on the song, but when Zach’s manager Stefan Max played me Kacey’s verse, it was a no-brainer. We knew it was the moment the album was missing, and I’m glad it’s resonated with fans. I’m honored to be a part of not only a No. 1 song for Zach but a big hit for Warner as well.
The album is the latest in a line of projects that qualify for both the country and rock charts — and “I Remember Everything” is the first song in history to hit No. 1 on the Hot 100, Hot Country Songs and Hot Rock & Alternative Songs charts. What do you think is behind this surge in these types of projects, and how does Zach’s album fit into that?
Zach’s music has always been genre-less in my mind. I understand where both the country and rock designations come from, but he’s always just seemed like a singer/songwriter. By producing and writing 100% of this album he was able to experiment with the sounds that inspire him. I think the surge is really due to the quality of the songwriting attracting fans that want something that they feel they can relate to.
The album also now has the biggest streaming week for a rock album in history and becomes the first rock album in over a year to top the Billboard 200. For a genre that doesn’t often over-index in streaming, how did this album break through?
Although you hear some rock production on this album, I wouldn’t say it caters to the traditional rock fan. This album was able to break through because of the authenticity and relatability of Zach’s music, and really just him as a person.
“I Remember Everything” also marks the fourth straight country song at No. 1 on the Hot 100, something that has never happened before in the entire history of the chart. Why do you think country music is resonating in the U.S. right now?
I think there’s a couple reasons for this. First, growing up in L.A. in the ’90s and 2000s there was a stigma around country music that it just wasn’t cool. That’s completely disappeared with artists like Zach, Tyler Childers and others. Second, as streaming has grown throughout the country, places where people typically listened to the radio and bought songs on iTunes have transitioned into streaming, and they’re streaming a lot. So while I think there are a ton of new country music fans, it’s also the way that they’re consuming music that has changed.
After such a scorching-hot debut, how do you continue to boost this album and its singles moving forward?
While we’re all so excited about the success of this album out of the gate, I think it will continue to grow on people as they decipher and discover the meanings of each song. Zach’s team — Danny Kang and Stefan Max — is fantastic and with them we will find tasteful and authentic ways to expose the music to more people. That may be through music videos that Zach also writes himself, through moments like the Grammys and great work on the digital side.
Exceleration Music, the independent music company that has invested in and acquired numerous indie labels over the past several years, has acquired global digital and physical distribution and music services company Redeye, it was announced Friday (Sept. 8).
The deal not only marks Exceleration’s biggest acquisition to date but an expansion into distribution and services, effectively creating an entirely new division at the company — albeit one that will continue to operate under the Redeye name. Under the agreement, Redeye founders Glenn Dicker and Tor Hansen will continue to lead the company, retaining its existing staff and infrastructure while taking advantage of the resources and expertise offered by the Exceleration partners and team.
“We looked at what was happening with the distribution landscape, [which was seeing] a lot of consolidation,” Exceleration co-founder Glen Barros tells Billboard. “You know, you have each of the majors buying up indie distributors, and we thought it would be good to really preserve and strengthen a great indie option and make sure that indie labels have a fully independent path to market.”
The deal also includes Redeye’s in-house labels, Yep Roc and Sundazed, along with its publishing company, Riff City Sounds. Yep Roc’s roster includes Nick Lowe, Dave Alvin, Aoife O’Donovan, Alejandro Escovedo, Chuck Prophet and Jobi Riccio. Sundazed is a reissue label based in the United States.
Redeye — which signed a distribution deal with Exceleration in May — represents some of the world’s most prominent independent labels, including Beggars Group, Domino, New West, Saddle Creek, Mom+Pop, Kemado/Mexican Summer, Stones Throw, Warp, Drag City, Real Gone, Innovative Leisure, Carpark, !K7, Thrill Jockey, Luaka Bop, Partisan, Sargent House, Ninja Tune, Barsuk and Daptone.
Founded in 1996 by Hansen and Dicker, the distributor is headquartered in Hillsborough, N.C., and boasts more than 120 employees spread across 15 locations in the United States, Canada, Europe, the United Kingdom and Australia. Prior to the acquisition, it was wholly owned and operated by Dicker, Hansen and their team. In 2019, the company merged with Sweden-based distributor Border Music to expand its distribution operation in Europe.
In addition to Hansen and Dicker, Redeye’s leadership structure will remain in place following the acquisition. The list of high-level executives at the company includes Michael Petkov, head of international; Jason Taylor, director of global sales (physical and digital); Laura Pittard, director of global marketing; Michael Howard, associate vp of global operations; Hank Stockard, global business development director; Sean Pecor, IT director; and Jim Trenner, global accounting director.
Moving forward, Exceleration will support Redeye’s existing growth plans by providing operational and strategic support as well as capital. “Redeye has done a lot of work over the last few years to expand their worldwide footprint on the physical side, and they’re been a digital distributor for a long time too,” says Exceleration co-founder Dave Hansen. “So we’re going to work with them to continue building that network and offer a real solution for their existing customers, our label group and new customers [as well].”
More than anything, adds Barros, the Redeye acquisition dovetails nicely with Exceleration’s overall mission: to strengthen the independent music community in whatever ways it can. “We really want to serve this community according to what’s important within this community, and [that] is having, I think, an independent vibe,” he says. “It really is looking at the whole sector holistically and saying, ‘How can we really fill the needs of the community and do it in an indie way?’”
Exceleration was founded in 2020 by a group of five prominent independent label executives: Barros (former CEO of Concord Music Group), Hansen (executive chairman of Merlin and former GM of Epitaph), Charles Caldas (former CEO of Merlin), Amy Dietz (former GM of Ingrooves) and John Burk (a Grammy-winning producer and former president of Concord Records). Its music rights group includes investments and partnerships with labels and catalogs including +1 Records, Alligator, Azadi, Bloodshot, Candid, Heroic, Kill Rock Stars, Mom+Pop, SideOneDummy and The Ray Charles Foundation/Tangerine Records. The company currently boasts nearly 30 employees and is currently hiring for two additional positions, including a head of finance. Funding for Exceleration comes from all five of its partners as well as institutional and private investors.
“Working with the Exceleration team feels like expanding the family,” said Dicker in a statement. “Sharing strong ideals and a strategic vision, it feels like the next natural step on our journey towards providing our world class distribution service to an expanded independent community.”
September marks the 20th anniversary of the RIAA launching litigation against consumers in a bid to extinguish — or at least dampen — the flames of peer-to-peer (P2P) file sharing. The consumer litigation was part of a multi-pronged effort that targeted internet service providers, the P2P providers like Napster and Limewire and music fans. In early 2003, nearly 40% of internet users in the United States had used a P2P service to download music, or an estimated 54 million individuals. Upon the RIAA’s announcement of consumer suits, parents began asking their children what they were doing with those stacks of blank CDs; coverage of the pending litigation stifled file sharing before the first notice was filed.
Much has been written about the P2P era, but one thing is for sure: The vast majority of downloaders knew it was illegal. If there was any uncertainty in consumer’s minds, the RIAA litigation helped to clear it up. Perhaps that is the greatest legacy of the consumer litigation, which ended in 2008. The actual law was contested for some time, with arguments about technological innovation and the promotion of that technology for purposes of copyright infringement.
By the 10th anniversary of the consumer litigation in 2013, the record labels had largely won the battle against P2P file sharing. After settlement of the Limewire copyright infringement case in May 2011, the number of people using the remaining services rapidly fell in the United States, and by 2013 had dropped 60% from the peak in 2003. Litigation was one of many contributing factors. The P2P file sharing experience was awful for users, fraught with spoofed files, pop-ups, malware, incomplete and incorrect files, and other maladies. iTunes downloads revived the singles era by offering $.99 tracks. Pandora had been at the top of app store charts for several years, and Spotify was gaining momentum. By 2013, half the U.S. internet using population was streaming, and a handful were beginning to pay for subscriptions. The RIAA moved on to other battles, notably the YouTube “Value Gap.”
As the 20th anniversary of the consumer suits approaches, there has been a stunning reversal in progress in the war to limit consumer access to unlicensed music. An estimated 55 million people in the U.S. acquired or accessed “free” music files in the past year, according to MusicWatch research — the same amount as in 2003. What went wrong? There is an abundance of apps and sites that permit consumers to obtain unlicensed music. Apps that permit YouTube stream-ripping are widely available. Mobile apps available with “free downloads” frequently contain unlicensed content. The very social platforms that the industry relies on to promote artists also harbor unlicensed content. Unlike in the P2P era, the law is clear when it comes to these forms of copyright infringement and licensing requirements, though the DMCA still provides a shield to services that rely on content uploaded by fans.
The problem is the consumer. The teenager who knew that they were committing piracy while downloading In Utero from Limewire is now an adult. Today, they can be easily confused. Their Google music searches may include content that infringes on copyright. Same for the app store on their phone. The recent spate of Taylor Swift Eras tour livestreams on TikTok, while technically the same as a stream-rip of “Cruel Summer,” does not register the same in fans eyes. On top of the unlicensed content, MusicWatch studies indicate 20 million streamers are sharing logins to music streaming services.
The industry has not been silent. The RIAA has litigated against stream-rippers. Mixtape app Spinrilla was successfully sued for infringement and shut down in May. Sony and Universal just sued the Internet Archive for copyright infringement. And as an alternative, streaming companies offer family plans, which raise ARPU and blunt the impact of unauthorized account sharing.
Unlike 2003, however, the industry isn’t paying much attention to the infringing consumer. And why should it? There hasn’t been a collapse in revenues as was experienced during the aughts. Most infringing consumers are active streamers and many pay for a subscription — and a vinyl record or two. There’s not much reason to target music fans. But that doesn’t mean that more shouldn’t be done to educate consumers and further protect the rights of artists and copyright holders.
Russ Crupnick is the principal at market research firm MusicWatch.
Warner Music Group and Elliot Grainge’s 10K Projects announced a new joint venture today (Sept. 5). As part of the deal, 10K will become a standalone label under the WMG umbrella, joining the likes of Atlantic Records and Warner Records among WMG’s collection of record labels.
Grainge, the son of Universal Music Group chairman/CEO Lucian Grainge, initially launched 10K Projects in 2016 under Universal’s Capitol Music Group umbrella, with many of its projects distributed through Virgin Music. The label found success with artists like XXXTentacion, Trippie Redd, iann dior, Internet Money, controversial artist 6ix9ine and, most recently, Ice Spice.
As part of the switch from UMG to WMG, Eliot Grainge will remain as 10K’s CEO, and co-presidents Zach Friedman and Tony Talamo will also remain in place atop the label’s leadership ranks. Additionally, Grainge will join WMG’s global leadership team, the company said.
“Joining Warner Music Group provides us with the backing, the collective expertise and vision to empower our artists and our employees on the next phase of our journey,” Grainge said in a statement, pointing to Warner Recorded Music CEO Max Lousada and Warner Music Group CEO Robert Kyncl as reasons behind the switch. “Max and Robert have been making all the right moves to position WMG for the future in what I think is one of the most fertile and exciting growth periods for the global music business. They have also shown that they value the kind of independent spirit and commitment to artist development that has made 10K successful so far. I know I speak for Zach, Tony and the entire team when I say how excited we are to get started in our new home.”
10K will be bringing along its full roster of artists, which also includes Surfaces, Aitch, YTB Fatt, SXMPRA and COIN, among others, while through its Homemade Projects subsidiary it also manages influencers and has a merchandise operation that works with several artists as well. Ice Spice will continue to record for 10K Projects/Capitol Music Group.
“Elliot and 10K don’t just discover original talent, they understand how to ignite fandom and create fresh impact with each release,” Lousada said in a statement. “It’s a label full of next generation possibilities — with its artists, its leader, and its team. As 10K joins our thriving network of independent music brands, we’re committed to giving it the freedom and backing to reach new heights.”
“We welcome 10K’s extraordinary artists, its talented founder Elliot, and his entrepreneurial team to WMG,” Kyncl added. “Together, we’ll grow our investment in artistry and accelerate the pace of our innovation.”
Universal Music Group (UMG) has expanded its presence in the fast-growing Middle East and North Africa (MENA) region with the acquisition of United Arab Emirates-based music company Chabaka, it was announced Wednesday (Aug. 30). Founded in 2013 by brothers Ala’a and Tarek Makki, Chabaka provides digital distribution, marketing, publishing and label services and has deals […]
After partnering with Brent Faiyaz earlier this year, UnitedMasters continues to stockpile their roster with more proven talent by joining forces with EARTHGANG. The newly minted partnership between the rap duo and UM will allow the Atlanta MCs to fortify their lanes as independent artists for the first time in their careers while remaining at […]
As the world continues to adjust to different types of “new normal” following the generational disruption of the COVID-19 pandemic of the past few years, Warner Music Group CEO Robert Kyncl outlined a new policy for the major label requiring employees to return to the office four times a week, while expanding free lunches and […]
When Dan Auerbach, best known as the singer and guitarist of The Black Keys, decided to launch his own record label in 2017, it was largely out of his love for the music he was working on.
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“I had just been making so many records at that point, and I would make an album and give it to whatever label I was working for and it would just be, you know, kind of bittersweet,” Auerbach tells Billboard. “A lot of times I felt I had maybe something more to add in the label department.”
Six years later, he’s proved that to be true. The label, Easy Eye Sound — named after his recording studio in Nashville — has released more than two dozen albums, picked up 16 Grammy nominations and, in 2021, was named Billboard’s No. 1 Blues Imprint following a partnership it struck with Concord in February of that year. “Even in a Nashville landscape crowded with exceptional artistry, Dan has built something genuinely unique,” says Concord CEO Bob Valentine. “His commitment to talent and originality are clear on every album.”
The label is home to a mix of young, emerging acts (Nat Myers, The Velveteers, Early James), established artists (Yola, Shannon & the Clams, Hermanos Gutierrez) and veteran bluesmen (Robert Finley, Jimmy “Duck” Holmes), many of whom are releasing projects with Auerbach serving as producer. Already, the label has grown beyond just a vanity imprint for a successful rocker to use for whatever he’s working on at the moment, and into a full-fledged company, with five employees and a wide purview that extends across multiple genres.
“We have some real breakthrough artists, young and old, and we’ve shown that we’re able to help an artist through a career, not just one record,” he says. “We’re working with an artist like Shannon and the Clams for three albums, and they’ve doubled their shows and the amount of people that come to see them. Someone like Robert Finley, who was playing on the street when I first met him, this is now what he does for a living and he’s going back to France for the third time this year to play more shows. Those kinds of wins get me excited about future projects.”
Courtesy Photo
But its roots are in the blues, and Auerbach’s latest album, Tell Everybody!: 21st Century Juke Joint Blues From Easy Eye Sound, is a passion project that calls back to his earliest days playing music. The compilation features contributions from Finley, Holmes, Myers, RL Boyce, Gabe Carter, Moonrisers and the late bluesmen Leo “Bud” Welch and Glenn Schwartz, as well as a solo song by Auerbach and one from The Black Keys.
“I’ve got stockpiles of songs — I’ve had the studio now for 13 years, and there’s hard drives full of music, hard-hitting, amazing-sounding records that we didn’t have scheduled to come out,” he says. “I was thinking about how great those early Fat Possum Records samplers were when I was younger, and how it really introduced me to a lot of my favorite artists. So I wanted to do something a little bit like that, to be able to showcase some of the artists that people know and then some ones that they don’t, some that they’ve never heard of and some that we’ve never done recordings of before.”
Building on that lineage of Fat Possum — which began in the early 1990s as a label dedicated to recording lesser-known Mississippi blues artists, before branching out — extended to a show that Auerbach and Black Keys drummer Patrick Carney hosted at Brooklyn Bowl in Nashville earlier this month, which brought the living contributors of the record together to perform live. That show was an homage of sorts to the Fat Possum Juke Joint Caravan shows of the 1990s and early 2000s, where the label would package artists like R.L. Burnside, “T-Model” Ford and Paul “Wine” Jones for a revue that would tour the country. “That was a really beautiful moment for us, and it felt very natural, too, because the music is such a big part of who we are,” Auerbach says. “It’s good for the soul, you know?”
Dan Auerbach performs at the “Tell Everybody!” Album Release Show on August 9, 2023.
Larry Niehues
That may mean more compilations on the horizon — Auerbach said that drummer Kenny Kimbrough, guitarist Eric Deaton and guitarist Kenny Brown were in town for the show, and they “may or may not have” gone into the studio to record afterwards — but he and Easy Eye Sound have plenty going on in the interim. There’s a new Black Keys album on the way, which he says is “taking shape now,” and Easy Eye Sound is reissuing Auerbach’s 2009 solo album Keep It Hid on Sept. 29, with new artwork and six new vinyl variants. But the blues is never far from his mind.
“It’s just so raw and unpretentious, like unrefined beauty. Something that you can’t really study in school,” he says. “It’s just a very free-flowing, f–kin’ wild music, you know? And I just loved it for so many different reasons.”