Record Labels
Page: 45
Warner Music Latin America and management and promotion company OCESA Seitrack are launching a booking and brand partnership agency for artists, together with broadcaster Sergio “Checho” Rodríguez. All Warner Music artists will have access to the services offered.
Explore
See latest videos, charts and news
See latest videos, charts and news
The joint venture, called “Touring the World,” will be helmed by Rodriguez — operating from offices in Colombia, Mexico, Spain and the United States — and will offer artists support in different areas related to touring, brand partnerships, booking and other artist services. It will be supported by Warner Music’s expertise and infrastructure as well as OCESA Seitrack’s massive commercial structure in multiple countries. Touring the World will also have support from its existing artist services company, Get In, which is owned by Warner Music Spain.
The new joint venture, says Warner Music Latin America president Alejandro Duque, “signifies a pivotal moment, as we combine our experience to deliver professional services and global opportunities for artists.”
“This is a joint venture and the vision is for it to be independent,” adds Duque. “We want to avoid conflicts of interest, and for that to work, it has to be an independent agency.”
Not all Warner artists, for example, will be part of Touring the World nor will they be compelled to sign with the agency. By the same token, OCESA Seitrack, which is a massive concert promoter and management company with clients like Alejandro Sanz and Ha*Ash, will continue to operate its other businesses, separate from Touring the World.
Touring the World wants to “expand the concept of booking and provide a solution for artists so they can have both a touring strategy together with branding and sponsorship efforts,” says Alex Mizrahi, CEO and founder of OCESA Seitrack. The company will focus on artists “that are heating up and who we think have global potential.”
The list of artists currently signed to Touring the World include Piso 21, Manuel Medrano, Elena Rose, Yng Lucas, Blessd, Molotov, Lagos and Ximena Sariñana. Of note is that Touring The World is not looking to become a management company or a concert promotion company if one is already in place.
“We don’t want to take away business or management from anyone. We’ll work with existing managers if they’re interested […] But, it’s very important for us to have the best interests of the artists in mind,” says Mizrahi. “Over the past 20 years at OCESA Seitrack, we’ve meticulously built the touring commercial structure we possess today. This alliance between friends and renowned professionals promises immense benefits for the artists and managers we collaborate with.”
The notion of Touring the World was sparked over a friendly breakfast with Duque, Mizrahi and Rodríguez, a concert promoter who was also a director at GTS, UMG’s artist management and services company for Latin and Spanish artists. Under the GTS model, however, artists are managed or co-managed by GTS, while Touring the World will not be acting as management.
“Touring the World is created by and for artists and their fans,” says Rodríguez, who will oversee teams in Colombia and Mexico and work closely with Spain’s Get In. “This alliance fills me with excitement, standing alongside the finest partners one could ask for.”
Beyond their respective expertise, the partners also bring to the table in-culture and in-country expertise throughout Latin America and Spain.
Iñigo Argomaniz, founder and CEO of Get In, states: “The union of these forces for the creation of ‘Touring the World’ is exciting and will enable a wide range of opportunities to develop the careers of Spanish artists in America.”
At the SONA Warrior Awards in October, hitmaker Justin Tranter used his acceptance speech as an opportunity to warn the music business: “If we’re not careful,” he said. “We’re just not going to have any songwriters left.”
It used to be a lot easier to make a living as a songwriter. In the days of physical records, songwriters would get paid with each album sale, even if they had the least popular song on the album. Now, in the streaming era, songwriters say the only way to get a livable wage is to write the album’s breakout single. Getting a song on AM/FM radio is still a good way to make money, but radio hits are tough to come by. Plus, there’s the problem with artists demanding cuts of publishing income, even if they didn’t pen the song, and writing rooms have grown bigger than ever. For these reasons and more, songwriters like Tranter say the current business has led to the “decimation of the songwriter middle class.”
To try to alleviate some of the strain facing songwriters, three small independent labels – Tranter’s Facet Records, The Other Songs and Good Boy Records – have made a new pledge they hope will catch on: giving songwriters a percentage of master royalties— or “points” — on every single record.
“We didn’t feel like the industry was changing fast enough to fix this,” says Billy Webber, co-founder of London-based indie label The Other Songs, which has Ren, Navy and SUPER-Hi on its roster. His company, founded alongside brother Alastair Webber, started first as a series of events, offering songwriters the chance to perform their unused pitch songs in front of a crowd of publishers and advertisers. From the start, Webber says, they knew they wanted to not only take care of their artists, but also to look after the writers behind their records.
In 2020, The Other Songs started offering four points to songwriters on every recording, split between however many writers there are. (The policy excludes writers who are also the artist or producer, roles which already receive cuts of the master income.) They call it the “TOS Writer Royalty,” and it is taken from the label’s share of revenue — not the artist’s.
Tranter’s Facet Records — home to emerging talent like Jake Wesley Rogers, Shawn Wasabi and Shea Diamond — announced earlier this year that it would start a similar program, offering three points from the label’s share to songwriters, also split between however many non-performing writers were on the track.
Jaime Zeluck-Hindlin — founder of Nonstop Management which represents hitmakers JKash, Michael Pollack, and Ryan OG — says she has been calling for a standardized system for songwriter master points for years. She explains that her larger writers can sometimes get half a point or a point on a master when they have enough leverage to negotiate it, but it is still considered a luxury for anyone to receive. “It’s not the norm yet,” she explains. These days Zeluck-Hindlin asks for points for all her clients, not just the hitmakers, and has been making some headway, but she notes it’s a careful conversation that varies project-by-project. “More than ever,” she says, “it’s so hard for songwriters to make money, so I don’t feel as bad asking anymore.”
Writers and their teams are in a difficult position when asking for master points: They don’t want to push too hard and threaten getting cut out of sessions for being labeled “too demanding,” and if an A-list artist wants to cut a song, their name and image alone could propel it to success.
Songwriters historically have not received payment for the master recording, because they are not part of that formal recording process like producers and artists. But now, citing economic hardship for writers — even with a song that is a streaming “success” — it has become more common. “I’ve noticed people are way more open to the conversation than they were before,” says Zeluck-Hindlin.
It might seem like giving a songwriter master income is a band-aid for a larger issue, but those who are fighting for it feel it is the best option available, given the current system. Streaming rates on the publishing side have always been considerably lower than on the master side, and in the U.S., publishing income is regulated by the government, making it much more difficult to make changes.
Good Boy Records, a label started by producer Elie Rizk and entrepreneur and manager John Zamora that represents Mazie, Judith and Georgee, is also working on their own system for master points. “We want to give out one point per songwriter,” says Rizk. The team at Good Boy started to work on finding a way to cut in songwriters since Mazie hit it big with her song “dumb dumb,” which helped Good Boy recoup its distribution deal with Virgin and see “real money” for the first time earlier this year.
By May, the team paid every songwriter who had ever worked with the emerging label a small non-recoupable fee as a thank you. “Since then, we have gotten savvier with our system,” says Zamora. “We treat songwriters like we treat producers – with fees and points every time, but we are still evolving as we go.”
Some producers are also hoping to address the economic problems facing songwriters. Producer, Tre Jean Marie, posted to Instagram this summer that he would be giving £500 of his production fee to non-performing songwriters on every major label release he has. “I believe that the record labels, turning over billions of pounds in revenue every year, should shoulder the responsibility of ensuring songwriters are compensated for their time and work, but until that happens, I want to help,” he wrote. Rizk says he has also shared a portion of his producer fee and points with songwriters on the recent single “Heartbroken” by Diplo, Jessie Murph, and Polo G to makes the payments more equitable.
The heads of the three indie labels say that they hope that by being public about their new offerings for songwriters it will encourage other labels, especially larger ones with much greater financial impact, to follow suit. Tranter says they are already talking with one “pretty large company” to discuss how to implement a similar system at that company and is hopeful for more to follow suit.
But he is not confident the majors will accommodate songwriters anytime soon, especially those that are publicly traded. He thinks there are still other changes that can be made within any label to make it more songwriter-friendly, like offering per-diems, free lunch or free transportation to sessions.
“If we can do it [as a new label], then pretty much any record label that’s really taking itself seriously can do it as well,” Webber says. “Songwriters are basically the beating heart of our industry. Without them, we’re not going to have any masters anyway.”
After splitting with her original record label in October, Megan Thee Stallion is entering a new era: A source at Warner Music Group confirmed to Billboard that the artist has signed a distribution agreement with the company that includes services from a select global team.
For years, Megan Thee Stallion was embroiled in a legal battle over the deal she signed early in her career with 1501 Certified Entertainment, which released her music in partnership with 300 Entertainment. (300 was acquired by Warner Music Group in 2021.) In October, the rapper and 1501 “reached a confidential settlement to resolve their legal differences,” making Megan Thee Stallion — who is managed by Roc Nation — a free agent. “I’m so excited to be doing something for the first time independent since it was just me and my mama,” she said during an Instagram Live session.
Artists prize distribution deals because they typically get to retain ownership of their recordings. At the same time, Megan Thee Stallion will still benefit from WMG’s global infrastructure, marketing muscle and longstanding relationships at radio and television. Her team will include some staffers from 300 Entertainment as well as others across the company. (A rep for Megan Thee Stallion did not respond to requests for comment.)
These types of distribution agreements within major label systems have become more common in the modern music industry once artists gain a certain amount of leverage. Some young acts that have fast-climbing viral hits are even able to negotiate similarly favorable agreements right at the start of their careers, which would have been unthinkable a decade ago.
There is a potential downside to these arrangements: Because labels stand to earn less revenue from distribution deals, they may be less incentivized to throw their full weight behind these artists. Still, this is a dream scenario for many artists because it inverts the traditional music industry power dynamic.
Historically, artists handed their recordings over to a label in perpetuity in exchange for an advance and the chance to become a household name. Now it’s possible to have the best of both worlds. “That’s an amazing position to be in, to keep your copyright and still be famous,” says Tab Nkhereanye, a senior vp of A&R at BMG. (BMG has long offered artists licensing deals; in these agreements, ownership of recordings typically reverts back to an artist after a set period, conditional upon recouping the costs of the deal.)
As a result of these shifts in the industry, though, the term “independent” has become so roomy as to be nearly meaningless. It now stretches from an act self-releasing homemade recordings on TuneCore for a handful of fans all the way to Bad Bunny, who fills stadiums and tops charts around the world while enjoying lavish funding from The Orchard, which is owned by Sony Music. Most basketball players probably wouldn’t group together Giannis Antetokounmpo and a decent guy in a local pickup game, but that’s sort of what happens on a daily basis in the music industry. Adding to the confusion — “indie” is now often used to describe a specific style of rock music, regardless of whether it’s released by a major or independent label.
In many cases, “I don’t know that [independent] is really an applicable phrase anymore,” says Lulu Pantin, founder of Loop Legal. “The big distinction is self-funding versus receiving funding from an outside source.” “Now it seems like you’re either an unsigned artist or an independent artist,” adds Todd Rubenstein, founder of Todd Rubenstein Law.
Artists once required a hefty amount of financial support to record, manufacture, distribute, and market their music. Signing with a major record company meant acts had more resources at their disposal, while remaining independent signified a scrappier, bootstrapping approach, usually with a select group of labels — 4AD, for example, or Secretly Canadian. “Releasing on XL at one point was the height of independence,” says Ben Blackburn, who manages girl in red.
The initial outlay required to get a successful artist project off the ground plummeted with the rise of production programs accessible on laptops, digital distribution companies, streaming services, and social media platforms. Artists had a “newfound ability to compete on the same level without [the major labels], and in doing so, the ability to claim more control and literal ownership,” says Nabil Ayers, president of Beggars Group US.
“With digital distribution, artists weren’t going to keep doing perpetuity deals on the master side for five albums and an 18 point royalty,” adds Nick Stern, a longtime artist manager. “It was just a matter of time.”
In the second half of the 2010s, especially during the SoundCloud rap era, it became more common to hear about major labels chasing artists who were already amassing streams by the million. This meant that record companies had to give up a lot for the privilege of being associated with the artists, rather than the other way around.
Today many rising artists and their managers are intent on giving away as little as possible. This means that the major labels have all beefed up their distribution-and-services offerings, making attractive deals like the one obtained by Megan Thee Stallion more prevalent. “All of these major players with power and money decided to head into the [distribution] fray,” says Blackburn.
Sony Music has had the most success with the distribution-and-services model: It runs these deals through The Orchard, which enjoyed a bigger current market share in 2023 than any frontline label other than Republic and Interscope. The Orchard is hardly a loner, though; every major label group has at least one, if not more, distribution companies. (Warner has the Alternative Distribution Alliance, though Megan’s deal doesn’t run through ADA, according to a source with knowledge of the arrangement.)
“There are a lot of options out there for people to find those kinds of deals now that there weren’t even two years ago, and certainly weren’t five years ago when we started,” says J. Erving, a manager and founder of the artist services and distribution company Human Resources (which was acquired by Sony Music in 2020). “Initially a lot of artist managers and executives thought that type of deal was subpar in terms of your ability to have success. Now it’s something that’s sought after.”
A side effect of this new desirability, though, is “there really is no clear delineation of what it means to be truly independent,” Pantin says. “Independence now is a flexible term,” Blackburn adds. “It’s also a commodified term.”
This means the music industry would probably benefit from developing a new vocabulary to distinguish between artists with wildly different levels of financial support. “The record industry is currently lumped into two sectors: the majors and the independents, or ‘the rest,’” Ayers says. “‘The rest’ is actually a very disparate group of interests that don’t belong in a single bucket. We need a better way to describe the growing number of entities out there.”
Rubenstein agrees: “A deal with a major — or major independent label — is different than using a larger distributor that provides limited services, which is different than being your own ‘label’ and just loading your music up via DistroKid and jumping on TikTok,” he notes.
For now, as Blackburn puts it, “independence in the eye of the beholder.”
Universal Music Group (UMG) is proposing a $250 million music and educational complex in Nashville‘s Berry Hill area at a site covering 4.15 acres, including several buildings on Columbine Place and E. Iris Place. Explore Explore See latest videos, charts and news See latest videos, charts and news A rendering of the mixed-use development shows […]
BERLIN — Deutsche Grammophon marked its 125th anniversary in Berlin last night (Dec. 6) at the first of three concerts to celebrate the classical music label’s legacy, as well as its current stars. At the city’s storied Konzerthaus, new signing Joana Mallwitz conducted her orchestra; violinist Bomsori Kim and cellist Kian Soltani performed Ludwig van Beethoven‘s Triple Concerto, and Bruce Liu played the German master’s Choral Fantasy. Liu, one of the label’s rising stars, in 2021 won the International Chopin Competition.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
The Berlin concert will be followed by concerts in Philadelphia and Seoul. The U.S. event, on Dec. 9, will feature María Dueñas, Hélène Grimaud and Moby, who has recently released some work on the label; and in South Korea, on Dec. 15, Vikingur Ólafsson will perform the “Goldberg Variations.”
“To this day, Deutsche Grammophon is home to the biggest classical stars of their time,” said Frank Briegmann, chairman and CEO of Universal Central Europe and Deutsche Grammophon, at a reception before the concert. “It is the guardian of a cultural treasure of incredible proportions.”
Deutsche Grammophon, a cultural institution in the classical music world, is the oldest operating record company. It was founded in 1898 by Emile Berliner, a German Jew who moved to the U.S. and in 1887 patented the “Gramophone,” a technology for recording and reproducing sound by engraving and tracing it with a stylus – initially on a cylinder and then on a flat disc. After licensing the rights to manufacture his invention, he sent his nephew, Joseph Sanders, to open a German subsidiary, which severed its relationship with the parent company in 1914.
In 1941, the company was purchased by Siemens & Halske, a corporate ancestor of today’s Siemens company. Over the next two decades, Deutsche Grammophone became known for its distinctive yellow logo and high-fidelity classical music recordings that were marvels of technology at the time and are still considered iconic today. As its rival recording companies shifted toward pop, Deutsche Grammophone focused on classical, and then also contemporary music. In 1962, Siemens formed a joint venture with the Dutch company Philips to run the company that became PolyGram International – which in 1999 was purchased by what was then the parent company of Universal Music Group and merged with it.
The company’s catalog, reputation and logo still endure, and about a year ago it launched Stage+, a high-fidelity subscription streaming service that includes access to performances on video. The label’s anniversary concerts will be shown on the service.
“Nothing has changed,” said label president Dr. Clemens Trautmann, referring to the company’s record for using the new technology of the time. “And everything has changed.”
Republic Records has a historic week on the Billboard 200 albums chart (dated Dec. 9), as the label holds the top six titles. It is the first time a label has claimed the entire top six, or even top five, since the chart combined its previously separate mono and stereo album charts into one all-encompassing chart in August 1963.
On the Dec. 9 chart, the Nos. 1-6 titles are: Taylor Swift’s 1989 (Taylor’s Version) (rebounding 2-1 for its third non-consecutive week in the lead); Drake’s For All the Dogs (released via OVO Sound/Republic, falling to No. 2); Swift’s Midnights (6-3); Morgan Wallen’s One Thing at a Time (Big Loud/Mercury/Republic, 5-4); and Swift’s Folklore (9-5) and Lover (8-6). (All of the top six albums have spent time at No. 1.)
For good measure, Republic has a seventh title in the current top 10, as Swift’s chart-topping Speak Now (Taylor’s Version) jumps 17-10.
Many albums on the chart, including Swift’s, see gains encouraged by retail promotions for Black Friday and holiday shopping.
Earlier in the week, it was reported that Swift, with five titles in the top 10, became the first living artist with at least five of the top 10 titles in a single week since August 1963.
Republic’s triumph with the top six adds luster to an already big year for the company, as it finished 2023 at No. 1 on Billboard’s three leading year-end label rankings: Top Labels, Billboard 200 Labels and Billboard Hot 100 Labels. It was the third year in a row Republic led all three year-end rankings.
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. For all chart news, follow @billboard and @billboardcharts on both X, formerly known as Twitter, and Instagram.
Taiwanese Mandopop singer-songwriter Jay Chou and his record label JVR Music have entered into a strategic partnership with Universal Music Greater China. Under the agreement, announced Wednesday in Beijing, UMG will market and distribute Chou’s back catalog and future projects, while also absorbing a JVR artist roster that includes Patrick Brasca and Young (Cao Yang). Earlier […]
YG Entertainment has renewed its exclusive contract with all four members of BLACKPINK, the company announced Wednesday (Dec. 6), sending stock in the K-pop giant soaring on news that its most successful act would remain with the agency. At the market’s open, YG’s share price skyrocketed from 48,000 KRW ($36.57) — its lowest since January […]
Audio Up Media, best known for its award-winning podcasts including Make It Up as We Go and Halloween in Hell, has launched Audio Chateau Records and formed a partnership with Virgin Music Group.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
“So much of our audio entertainment incorporates original music, and we are constantly discovering and working with new talent that deserves to be heard by a wider audience,” said Audio Up CEO Jared Gutstadt in a statement. “ Our new partnership with [Virgin Music Group president] Jacqueline Saturn and [head of global music strategy] Matt Sawin and the great team at Virgin provides us with an additional and powerful platform to launch new talent into the stratosphere.”
The first release, coming next month, will be from Randy Savvy, who is co-founder of the Southern California equestrian group, Compton Cowboys. Savvy’s album, which will be executive produced and co-written by Gutstadt, will combine rap and country music.
Also expected in the first quarter of 2024 will be the debut album from Maejor Audio Sunshine, a group composed of producer/songwriter Maejor, who hosts Audio Up’s music and wellness Maejor Frequency podcast (which was named Adweek’s 2022 podcast of the year); Bipolar Sunshine, who is best known for “Middle,” his collaboration with DJ Snake; and Gutstadt, who as a producer/songwriter, has worked with Jelly Roll and Machine Gun Kelly, among others.
Coming in summer 2024 will be a full-length album from Uncle Drank, a character from Audio Up’s The Ballad of Uncle Drank, portrayed by Will Sasso. The musical podcast’s voice cast also includes Luke Wilson, Brian Kelley, Kinky Friedman and Billy Zane.
Jared Gutstadt
Courtesy Photo
“It’s the perfect time for Jared and his team to expand their platform for creating and releasing music, and all of us at Virgin are thrilled to be the distribution partner for Audio Chateau Records,” said Saturn in a statement. “The company’s initial slate of releases is reflective of Jared’s ability to sign and develop artists and projects that are unique to the marketplace, and we look forward to having a lot of fun and success together in the coming years.”
Backing for the label includes investments from Audio Chateau board member/entrepreneur Jonathan Schulman and producer Gillian Hormel, heiress to the Hormel Foods brand, who recently launched Partners in Kind, a $50 million equity fund that will develop film and television projects that promote kindness.
Audio Up will continue to produce podcasts and other entertainment content, including former Donald Trump attorney Michael Cohen’s podcast, Mea Culpa, and comedy podcast Bedtime Stories of the Ingleside Inn. In 2021, Audio Up released Strawberry Spring, the first podcast adaptation of a Stephen King short story.
In April, Grimes encouraged artists to make music using her voice — as replicated by artificial intelligence-powered technology. Even as she embraced a high-tech future, however, she noted that there were some old-fashioned legal limitations. “I don’t own the rights to the vocals from my old albums,” she wrote on X. “If you make remixes, they may get taken down.”
Artificial intelligence has dominated the hype cycle in 2023. But most signed artists who are enthusiastic about testing out this technology will have to move cautiously, wary of the fact that preexisting contracts may assert some level of control over how they can use their voice. “In general, in a major label deal, they’re the exclusive label for name, likeness and voice under the term,” says one veteran manager who spoke on the condition of anonymity. “Labels might be mad if artists went around them and did a deal themselves. They might go, ‘Hey, wait a minute, we have the rights to this.’”
On the flip side, labels probably can’t (or won’t) move unilaterally either. “In our agreements, in a handful of territories, we’ve been getting exclusive name, image, likeness and voice rights in connection with recordings for years,” says one major label source. That said, “as a practical matter, we wouldn’t license an artist’s voice for a voice model or for any project without the artists being on board with it. It would be bad business for us.”
For the moment, both sides are inching forward, trying to figure out how to “interpret new technology with arcane laws,” as Arron Saxe, who manages several artists’ estates, puts it. “It’s an odd time because the government hasn’t stepped in and put down real guidelines around AI,” adds Dan Smith, general manager of the dance label Armada Music.
That means guidelines must be drawn via pre-existing contracts, most of which were not written with AI in mind, and often vary from one artist to the next. Take a recent artist deal sent out by one major label and reviewed by Billboard: Under the terms, the label has the “exclusive right to record Artist Performances” with “performance” broadly defined to include “singing, speaking… or such performance itself, as the context requires.” The word “recording” is similarly roomy: “any recording of sound…by any method and on any substance or material, whether now or hereafter known.”
Someone in this deal probably couldn’t easily go rogue and build a voice-cloning model on newly recorded material without permission. Even to participate in YouTube’s recently announced AI voice generation experiment, some artists needed to get permission in form of a “label waiver,” according to Audrey Benoualid, a partner at Myman Greenspan Fox Rosenberg Mobasser Younger & Light. (In an interview about YouTube’s new feature, Demis Hassabis, CEO of Google Deepmind, said only that it has “been complicated” to negotiate deals with various music rights holders.) Even after an artist’s deal ends, if their recordings remain with a label, they would have to be careful to only train voice-cloning tech with material that isn’t owned exclusively by their former record company.
It’s not just artists that are interested in AI opportunities, though. Record labels stand to gain from developing licensing deals with AI companies for their entire catalogs, which could in turn bring greater opportunities for artists who want to participate. At the Made on YouTube event in September, Warner Music Group CEO Robert Kyncl said it’s the label’s “job” to make sure that artists who lean into AI “benefit.” At the same time, he added, “It’s also our job together to make sure that artists who don’t want to lean in are protected.”
In terms of protections, major label deals typically come with a list of approval rights: Artists will ask that they get the chance to sign off on any sample of their recordings or the use of one of their tracks in a movie trailer. “We believe that any AI function is just another use of the talents’ intellectual property that would take some approval by the creator,” explains Leron Rogers, a partner at Fox Rothschild.
In many states, artists also have protection under the “right of publicity,” which says that people have control over the way others can exploit their individual identities. “Under that umbrella is where things like the right to your voice, your face, your likeness are protected and can’t be mimicked because it’s unfair competition,” says Lulu Pantin, founder of Loop Legal. “But because those laws are not federal, they’re inconsistent, and every state’s laws are slightly different” — not all states specifically call out voices, for example — “[so] there’s concern that that’s not going to provide robust protection given how ubiquitous AI has become already.” (A lack of federal law also limits the government’s ability to push for enforcement abroad.)
To that end, a bipartisan group of senators recently introduced a draft proposal of the NO FAKES act (“Nurture Originals, Foster Art, and Keep Entertainment Safe”), which would enshrine a federal right for artists, actors and others to take legal action against anyone who creates unauthorized “digital replicas” of their image, voice, or likeness. “Artists would now gain leverage they didn’t have before,” says Mike Pelczynski, who serves on the advisory board of the company voice-swap.ai.
While the entertainment industry tracks NO FAKES’ progress, Smith from Armada believes “we will probably start to see more artist agreements that are addressing the use of your voice.” Sure enough, Benoualid says that in new label deals for her clients, she now asks for approval over any use of an artist’s name, likeness, or voice in connection with AI technology. “Express written approval should be required prior to a company reproducing vocals, recordings, or compositions for the purpose of training AI platforms,” agrees Matthew Gorman, a lawyer at Cox & Palmer.
Pantin has been keeping an eye on the way other creative fields are handling this fast-evolving tech to see if there are lessons that can be imported into music. “One thing that I’ve been trying to do and I’ve had success in some instances with is asking the rights holders — the publishers, the labels — for consent rights from the individual artists or songwriter before their work is used to train generative AI,” she says. “On the book publishing side, the Authors Guild has put forth language they recommended are included in all publishing agreements, and so I’m drawing from that and extending that to songwriting.”
All these discussions are new, and the long-term impact of AI-driven technology on the creative fields remains unclear. Daouda Leonard, who manages Grimes, is adamant that in the music industry’s near future, “the licensing of voice is going to become a valuable asset.” Other are less sure — “nobody really knows how important this will be,” the major label source says.
Perhaps Grimes put it best on X: “We expect a certain amount of chaos.”