Record Labels
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Christian Hayes, a singer-songwriter from Rome, Ga., has signed with Capitol Records. Hayes is one of Capitol’s first signings since the label realigned in February under Tom March as chairman/CEO of Capitol Music Group and Lillia Parsa and Arjun Pulijal as co-presidents.
“We’re thrilled to welcome Christian to the Capitol Records family. As a singer, songwriter and performer, he demonstrates remarkable depth,” said March in a statement. “Christian is gifted at channeling raw, genuine emotion into music that resonates with listeners and transcends genres.”
“It all still feels surreal — music has always been a part of my life and to be able to sign with such a longstanding powerhouse of a label like Capitol is more than I could’ve ever dreamt. The team at Capitol has a point to prove and so do I,” said Hayes.
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Hayes’ debut EP, Last I Love You, will come out Sept. 20. The EP’s title track, shortened to “LILY,” has been streamed more than 1.2 million times on Spotify, with more than 2 million total global streams, according to the company.
Hayes began writing poems and songs when he was seven after his grandfather, a former poet laureate for the state of Georgia, gave him a journal. He then picked up a guitar when he was eight. He was active in leading worship music at his church before enrolling in the U.S. Navy Reserve and later attending the University of Alabama beginning in 2018. He subsequently moved to Nashville and has penned more than 900 songs.
Inspired by the music of the Eagles, James Taylor and The Chicks, the singer-songwriter self-released “Leaving,” which landed on Apple Music playlists as well as Spotify’s New Music Friday Country playlist.
Hayes has already inked deals with WME for booking and Universal Music Publishing Group for publishing. “After hearing ‘LILY,’ we were huge fans of Christian’s songwriting,” said Cyndi Forman, senior VP of A&R at UMPG Nashville. “Christian’s approach to songwriting is unique, yet fits right in at a time when genres are blending.”
Hayes is managed by Wild Rose Projects’ Helena Capps.
BLACKPINK member Jennie has signed to Columbia Records as a solo artist in partnership with her record label and entertainment company ODDATELIER, it was announced Sunday (Sept. 8). The singer is slated to release a new solo single in October. The news follows last December’s revelation that all BLACKPINK members had split with their label, […]
Few people are having a better week than Sabrina Carpenter. The singer capped one of the most complete ascents to pop stardom in recent memory with the release of her latest album, Short N Sweet — the culmination of an extended campaign in which she was able to build her career brick by brick, single by single, into the upper echelons of pop music and culture — which debuted at No. 1 on the Billboard 200 with 362,000 equivalent album units, the best week of her career and the third-highest debut week of the year so far.
That type of success doesn’t happen by accident: Carpenter’s team worked all sides for this project, which included radio (two songs, “Espresso” and “Please Please Please,” are in the top 10 of Billboard‘s Radio Songs Chart), streaming (Short N Sweet also debuted at No. 1 on Billboard‘s Streaming Songs chart, with 233 million official on-demand streams) and sales (with nine vinyl variants, she sold 105,000 vinyl records, the second-largest week of the year and good for No. 1 on Billboard‘s Vinyl Albums chart). Four digital album variants, available for a limited time, moved 45,000 units, while five different CD editions added another 33,000 to the total. And all that activity and wide-ranging success helps Island Records’ senior vp/head of commercial strategy Marshall Nolan earn the title of Billboard’s Executive of the Week.
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Here, Nolan walks through the strategy that led to Carpenter’s career-best debut. “The plan from the start was that every detail mattered,” Nolan says. “We knew to double down on her strengths, in areas like e-commerce, and once we built a rhythm there, it afforded us the time to nurture elements that still had room for growth.”
This week, Sabrina Carpenter landed her first No. 1 album on the Billboard 200 with Short N Sweet. What key decision(s) did you make to make that happen?
Sabrina’s ability to world-build alongside her incredible team of creatives is unparalleled. We challenged ourselves to take that world and embed it into every e-commerce experience, building a range of carefully-curated collectibles for her superfans.
In many ways, the rollout of this album was very traditional: single built on top of single, radio play and streaming build-up, all leading into the climactic album release. Was that the plan from the start, or did things evolve along the way?
The plan from the start was that every detail mattered. We knew to double down on her strengths, in areas like e-commerce, and once we built a rhythm there, it afforded us the time to nurture elements that still had room for growth.
How did her singles’ success at radio help the digital campaign for the album?
Constant communication with our promo team, who are the best in the business, allowed us to narrate each movement and growth spurt in real-time. We as a team never focused on the successes of an individual single; the intention was always to build Sabrina as an artist and brand first. We welcomed any success that came along with that.
The album had nine vinyl variants, five CD editions and two cassettes available — what was the physical strategy for the album rollout, and what was behind the success of the vinyl in particular?
The variants are first and foremost a reflection of the incredible creative team surrounding Sabrina, who built products that fans immediately embraced as must-have collectible items. From the packaging finishes to the stylized content with which it was promoted, her passion for each variant came through in every detail. Each product paid special tribute to the many layers of Sabrina’s sharply sweet world.
How much does fan demand play into your commerce plan for any album?
This was another important factor in deciding to offer a wide range of album variants. Sabrina crafted a world we’re lucky to be a part of; we ensured that each album offering felt like an extension of it.
What did you learn from rolling out this release that you can take into other projects in the future?
Everything starts with trust — learning to build it, continuing to maintain it and working to strengthen it every step of the way. We never take for granted the role we are fortunate enough to play in maximizing and achieving an artist’s wildest dreams. Sabrina taught us all to allow time for a slow rise, there is so much to learn and look forward to along the way.
Travis Scott was fired up. “IM FCKING JUMPING THRU WALLS,” he wrote on Instagram. The reason: He planned to officially re-release Days Before Rodeo, his decade-old pre-stardom mixtape, on streaming services on August 23.
Sabrina Carpenter‘s Short n’ Sweet was slated to come out the same day, and before Scott’s announcement, it was expected to coast to the top of the Billboard 200 albums chart — an inevitable coronation after a string of high-flying singles. Instead, Carpenter’s release squeaked out a No. 1 finish, earning 362,000 units to Scott’s 361,000.
Short n’ Sweet out-streamed the rapper’s old mixtape by a wide margin, racking up 233 million official on-demand streams to Scott’s 40.6 million. But remarkably, he sold 300,000 digital downloads of Days Before Rodeo, according to Luminate. On the final day of the tracking week, Scott put out six different digital variations of his album — each of which included at least two extra tracks and cost just $4.99, the minimum price for chart eligibility — as part of a ferocious last-ditch attempt to snatch victory from Carpenter. She responded in kind, serving up three $4.99 digital variants of her own and ultimately selling 45,000 digital downloads. (All nine variants were available exclusively on the artists’ web stores.)
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This tactic has been around for years: Release digital variants near the end of the week; sell them cheap; polish off a rival; tout the accomplishment. The technique is getting more attention lately because clashes between titans are being decided by digital variant release strategies. Scott was nearly able to erase Carpenter’s mile-wide streaming lead thanks in part to his blitz of variants. And these duels have spurred the latest round of music industry conversations about whether artists and labels are trying to game the charts — or take advantage of their most devoted followers.
“People are keeping that ammo in the chamber: ‘Let’s save these four variants that we know we’re going to have to drop at different times throughout this week,’” says one major-label A&R who requested anonymity because he was not authorized to speak publicly. “Does it enhance the fan experience, or does it actually lessen it? I think it’s manipulative.”
When asked about this practice, another prominent manager would say only that “it’s ironic that the institution which is allowing the problem to exist is reaching out for a quote.” (“Billboard is always reviewing, in consultation with Luminate and the industry at large, what sales channels are included for chart eligibility, and has updated its policies when necessary based on market behavior,” Silvio Pietroluongo, Billboard‘s executive vp of charts and data partnerships, said in a statement.)
On the other hand, some label executives believe that digital variants help create eye-catching first-week totals and race-to-the-finish-line dramas that are good for the music industry, sort of like its version of Barbenheimer: Before Taylor Swift’s showdown with Billie Eilish in May and Carpenter vs. Scott more recently, it had been a whopping eight years since two albums cracked the 300,000-unit mark during the same week.
And the contest between Carpenter and Scott was a nail-biter until the end, as both camps released their final variant in the last two hours of the tracking week. Since January 2020, there have only been seven weeks when the gap between Nos. 1 and 2 was less than 1,000 units. (Representatives for Carpenter and Scott did not respond to requests for comment.)
Despite the prominence of digital albums in some recent release campaigns, digital album sales have plummeted from 103.3 million in 2015 to 18.3 million in 2023, according to Luminate’s annual reports. Within this category, Luminate also tracks an “others” grouping that reflects sales from artists’ direct-to-consumer web stores along with non-major digital retailers. So far this year, sales in “others” total just 1.7 million, which amounts to 0.23% of year-to-date total album consumption (730.45 million equivalent album units*).
While this represents a tiny sliver of overall activity, it can make a difference in close chart races. Swift released additional digital variants when she went head to head with Eilish and against Ye and Ty Dolla $ign‘s Vultures 2 in August. (Eilish and Ye and Ty released their own as well, to no avail.) And Blink-182 used a digital variant of One More Time as part of a successful effort to scrape by Drake‘s For All the Dogs and nab No. 1 in October.
These face-offs also demonstrate how far labels and artists are willing to go to try to get that top spot. Getting a No. 1 demonstrates that labels “still have the ability to move the needle,” says industry veteran Ray Daniels. “That is a big reason why certain artists will go to certain labels.” And “ego is a lot of it,” adds Joey Arbagey, a former major-label A&R executive.
Most prominent artists want to top the chart as well, though they may be loath to admit it. “It’s a way of an artist on the rise saying they have arrived,” Daniels says. And scoring a No. 1 can then serve as a springboard, creating “a domino effect of other opportunities, whether that’s working with brands or getting significant press,” according to Nick Groff, an artist manager and former A&R.
In more recent years, artists and labels have used hyper-aggressive price discounting, bundling albums with tickets or merchandise, box sets, vinyl variants and other techniques to try to jack up an album’s chart position. (There are dissenters: “It’s crazy how much time and energy is wasted on shit like this,” says one former major label executive, practically eye-rolling through the phone, “instead of focusing on signing good artists and making good music.”) When chart rules change, so do the industry’s strategies for impacting them.
Some of these options disappeared in 2020 after Billboard stopped counting albums sold in merchandise bundles and ticket bundle offers. Label executives say selling digital variant downloads is one of the few maneuvers they have left to goose numbers late in a chart week. The other is putting a deluxe version of the album with additional tracks on streaming services, also an increasingly common tactic.
But adding an unreleased track or two onto the album and selling it exclusively through an artist’s web store is a more potent option. This can also be done quickly and at the last minute, as a Hail Mary when a chart race suddenly becomes competitive. Acts usually make these releases available for a limited time only, which both further juices fan interest and underscores that the artists are focusing on the all-important release week.
In many cases, this strategy is effectively a sale of a lone song masquerading as an album purchase — artists often just add one live track or unreleased loosie to the original project and make it available as a new variant. Some artists don’t even include a new song in a digital variant; they just change up the artwork, or digitally “sign” the album art.
“If there is exclusive music available in these variant releases, that can be a great strategy and a fun way to engage with your fan base,” says Greg Hirschhorn, founder of the distribution company Too Lost. “If there is only a change in the track list or a different album artwork, I feel like the only real goal or outcome is chart manipulation.”
Steeply discounted digital variants also threaten to snub the diehards who ordered an album ahead of time at full price. If a fan pays $9.99 for a pre-order on iTunes, they may feel like a sucker when they see the same album augmented with bonus material and made available for just $4.99 near the end of the tracking week. “It feels like people should wait until Thursday afternoon to buy the album” and get the best deal, the major-label A&R says.
But for now, any potential fan backlash to the rise of variants appears to be outweighed by their impact on the charts. “When you’re in it and you’re fighting so hard for No. 1, it can seem obnoxious [to people outside the industry], but that’s the only thing that matters,”Arbagey says. “They’re pulling out all the stops.”
“I’ve definitely been in one of those heated races,” Groff adds. “You figure out everything you can possibly do to boost the numbers.”
*Through the week ending Aug. 29, total U.S. album consumption in 2024, as represented by equivalent album units — excluding units caused by user generated content — equals 730.45 million, according to Luminate. Each equivalent album unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album.
By some measures, the recorded music business has never been better. U.S. sales grew 8% in 2023 to hit a record high $17.1 billion; streaming continues to grow around the world; and revenue and operating income are rising at the three major labels and many smaller companies as well. The subscription streaming model is appealingly predictable, and the explosion of other forms of online media, from video games to virtual exercise programs, is creating plenty of opportunities for growth.
By other measures, the industry is in a tough spot. The flood of new music pouring into streaming services — both legitimate and not — is diluting the royalty pool for professional musicians. (This, and some other things, might be good for some players, but it seems to be bad for the business.) Although comparisons are complicated, it seems harder than ever to break new acts. Underneath all of this is the part of the iceberg most people don’t see: The deals labels sign with acts are generally less advantageous, because artists have more leverage than ever.
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The numbers say it’s the best of times. Layoffs at Universal Music Group and Warner Music Group say otherwise. And although the recorded music business isn’t in any real danger — the only question is how fast it’s going to grow — it’s hard to escape the idea that something just feels off.
Welcome to the music business version of the “vibecession” that’s affecting the U.S. economy as a whole. The term, coined in June 2022 by the financial analyst Kyla Scanlon, describes the apparent disconnect between positive economic indicators and negative public perceptions. In layman’s terms, if the numbers look so good, why do things feel so bad?
Outside the music business, most of the economic news is good, or at least good-ish by the standards of the dismal science. Inflation is down and the economy seems to be growing again. The problem, in industry terms, is that people just aren’t feeling it. One example: Job loss concerns are high at a time when the level of layoffs is low, according to Marketplace. The article compares the current situation to a doctor talking to a healthy patient who thinks he’s sick. There are explanations for this: Perhaps our minds are still adjusting to higher prices, which continue to rise even as the rate of inflation declines, or maybe troubling political news just makes more of an impression than economic indicators.
This could be more than a feeling, as a Boston economist might say, since people and companies that believe the economy will decline might cut back their spending and, inadvertently, contribute to making it happen. Although the music business is much harder to measure, the same thing could happen there. The pessimism that has already led to layoffs and restructuring means there will be fewer A&R executives signing fewer acts and then spending less money on marketing and promotion. That might be necessary. But it’s unlikely to help.
What’s killing the vibe in music? Partly, expectations have changed. The hypergrowth phase of streaming is ending, but big music companies, especially UMG and WMG, are under some pressure to grow faster than the overall business. Subscription streaming is going from the savior of the music business to another new format that boosts some kinds of music at the expense of others. There aren’t many new stars — one of the big hip-hop stories this year was the feud between Drake and Kendrick Lamar. (This is both the winter of our discontent and the season of diss content.) And new albums by established stars like Ariana Grande and Dua Lipa are off to a slow start (although it’s hard to know what that means in a streaming-driven business).
There may also be a sense, both in the music business and in the economy as a whole, that the foundation is not as solid as it seems. There’s more talk of quick fixes, both in the overall economy (Blockchain!) and in the music business (NFTs!). But there’s not much effort to get at the heart of the problems: The economy seems increasingly rigged toward finance and the pro-rata royalty distribution of streaming services prizes viral sensations in a way that may make it hard for different kinds of artists to build careers.
In the meantime, the numbers keep going up. The stock market has skyrocketed, undeterred by COVID, inflation and conflict in the Middle East — but that can’t last forever. The recorded music business keeps growing, too, and it will almost certainly continue to do so — just perhaps not in the ways we have come to expect. Over the past few years, labels have spent fortunes signing viral superstars who win big — but how many of them will be around in a decade? Meanwhile, popular tastes are harder than ever to predict. Two years ago, when it seemed like the future belonged to hip-hop, could anyone have predicted such a big country comeback? Giving people what they want is a fine strategy — but only if they keep wanting it.
It’s a good time to toast the good times — but it’s tempting to ask for a strong drink, too. Both the music industry and the broader economy keep climbing over problems to reach new peaks. And they’re great places to be — until you realize that it’s all downhill from there.
Maddox Batson, a 14-year-old singer-songwriter and multi-instrumentalist whose breakthrough song, “Tears in the River,” made its way to the top 20 on Spotify’s U.S. Viral 50 chart earlier this year, has signed a deal with Warner Records, the company tells Billboard. On Thursday (Sept. 5), Batson also releases a new song, “X’s” (video below).
“Just seeing what they did with [Batson’s now-Warner labelmates] Zach Bryan, Warren Zeiders, Bailey Zimmerman, all those people, it just felt like a no-brainer for me [to sign with Warner],” Batson tells Billboard via Zoom. “I could tell they were going to take care of me and not push me to do things that I don’t want to do. They make sure I do everything right for my artistry and everything that’s right for my fans.”
In March, Batson released a video for “Tears in the River” on TikTok. The clip has since surged to 12.5 million views, and the impact has spilled over into streaming — the song, which Batson wrote with Nick Bailey, Josh Dorr, Benjamin Negrin and Elysse Yulo, has earned over 6 million streams on Spotify’s platform alone.
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“It was one of my first-ever writing sessions with more than just one person,” Batson says. “We got in the room and were thinking, ‘What do girls want to hear?’ They want to hear that you want to take care of them, maybe they got out of a bad relationship, they come to you and now it’s going to be a good relationship. And that’s what we wrote.”
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Batson’s follow-up single, the polished pop-country track “I Wanna Know,” has more than 2 million streams on Spotify. But it’s not only his music that’s connecting with fans — so is Batson’s gregarious, social media-savvy persona. A TikTok clip released in February that showed him getting ready to attend a dance earned over 30 million views.
Warner Records CEO/co-chairman Aaron Bay-Schuck told Billboard in a statement, “Several members of our Warner A&R team were the first people to bring Maddox to my attention after seeing his growth online. We were immediately drawn to his star power and charisma, as well as his fantastic instincts with respect to self promotion. While the social metrics were outpacing the consumption story, what we did find is that Maddox is a naturally gifted songwriter who sees an open lane for himself and has a clear vision for how he is going to own it.
“We look forward to nurturing his artist development process as he hones his craft, works with those who will help make him better and solidify his sound, and continue to build a strong fanbase that is with him not only for his online persona but because they love the music he makes and what he represents. We are confident we have Country and Pop’s next young star in Maddox.”
Batson was born in Nashville and raised in Birmingham, Ala. Growing up, he was inspired by ‘80s and ‘90s country artists including Alan Jackson and George Strait, but also the pop sounds of artists such as Justin Bieber. Last summer, he played more than 20 shows, honing his sound and developing his musical skills through playing with his musician father.
Maddox says he was inspired to write his new song, “X’s,” after attending an Abby Anderson concert at Brooklyn Bowl in Nashville.
“I walked in and of course, your boy is not old enough to drink alcohol, so the security guard drew a big X on my hand. The show was great, and when I went to the studio the next day and this guy saw the X on my hand — I promise, I shower, it was just written in Sharpie — but he saw my hand and we just wrote this song in 15 minutes. It was one of the easiest writing experiences of my life.”
Recording the song, however, was not without a minor challenge or two.
“Just seeing that song coming from the demo to the final version is just so crazy because my voice changed while we recorded those two different versions [demo and master recording] of the song,” Batson says. “So we had to [record] it in a completely different key. But seeing it come out is going to be absolutely money. I’m so excited.”
In addition to writing his own hits, Batson’s song “Tough” — which he wrote about his father and grandfathers — was recently recorded and released by Lana Del Rey (who is prepping a country album titled Lasso) and Quavo.
“I come from a long line of farmers,” Batson says of writing the song. “My mom’s dad was a tobacco farmer and my dad grew up in the construction sites, so just really work ethic-heavy people, and hopefully that got passed down.”
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Batson, who is signed with Prosper Entertainment for management, WME for booking and Warner Chappell for publishing, says he expects a project to be released in 2025. In June, he joined singer-songwriter Wyatt Flores to perform Flores’ “Please Don’t Go” during Nashville’s CMA Fest. Days later, he also became the youngest artist to perform at the popular Nashville music series Whiskey Jam, with a full-capacity audience that caused Whiskey Jam to expand entry to the normally 21-and-up show to fans of all ages.
Presently, Batson — who is starting ninth grade and transitioned to homeschool just before releasing “Tears in the River” — is balancing school with a slate of primarily weekend tour dates opening for “I Hope” hitmaker Gabby Barrett.
“Yeah, when I finish up this interview, I’m enrolling for the new school year,” he says.
Island Records has announced the promotion of Jackie Winkler to Senior Vice President, Head of A&R, effective Sept. 5.
Winkler, who was recently honored as Billboard’s Executive of the Week for her collaborative work with Sabrina Carpenter, will now lead the A&R department for Island Records, overseeing signing and creative development for the label’s roster of artists.
“Jackie is an exceptional leader and A&R executive,” said Co-CEOs Majid and Eshak in a joint statement. “Her collaborative spirit, creative instincts, and steadfast nature make her the ideal person to run our A&R Department. We’re thrilled she’ll join us in developing the next generation of iconic artists for Island Records.”
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Winkler expressed gratitude for the opportunity, saying, “I am deeply grateful to Imran and Justin for their unwavering belief and trust as I step into this new role. Their guidance has not only fueled my personal career growth but has been the cornerstone of our department’s success.”
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She added, “I am thrilled at the opportunity to lead such an exceptionally talented, dynamic, and fiercely competitive team as we push the boundaries of what we can achieve together.”
Winkler’s promotion comes after her work with Sabrina Carpenter for her latest album Short n’ Sweet, which has dominated the Billboard charts with two consecutive No. 1 Hot 100 singles, “Espresso,” which was recently crowned Billboard’s No. 1 Global Song of the Summer for 2024, and “Please Please Please.”
The album has achieved global success, reaching No. 1 in 15 countries, including the U.S., Australia and the U.K. Winkler signed Carpenter to Island Records in 2020 and has played a crucial role in shaping her career since.
In a June interview with Billboard, she spoke about working with Carpenter and the impact of her chart-topping singles.
“‘Nonsense’ walked so ‘Feather’ could jog, then ‘Espresso’ ran so that ‘Please Please Please’ could start a stampede,” she said. “At the core, the music Sabrina makes is perfectly reflective of who she is as a person, and all the quirks and character are what give her such a strong musical identity.”
“It is all owed to her remarkable talent, the music itself, and the relentless detail put into every aspect of her creative campaign,” she added.
Winkler began her career at Warner Records, where she rose from intern to A&R manager and discovered Academy Award-nominated artist Andra Day. She joined Island Records in 2015 as A&R Director and was promoted to Vice President of A&R in 2022. Along with Sabrina Carpenter, she works closely with artists like Demi Lovato, Keshi, and Lauren Spencer Smith.
Winkler’s achievements have not gone unnoticed by the industry with Billboard naming her one of its Women in Music for 2023.
Republic Records has appointed Eddie Sears as its new executive vice president of creative, effective immediately. The announcement was made on Sept. 3 by Republic president and chief operating officer Jim Roppo.
In his new role, Sears will lead Republic’s creative team, working closely with the label’s entire roster. His responsibilities will include overseeing creative strategy, packaging design, visual storytelling, and immersive fan experiences for both superstar artists and emerging talent.
The department will also focus on short and long-form visuals, photo shoots, logo creation, and more.
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Roppo commented on the appointment, stating, “Eddie doesn’t just dig into the music; he completely entrenches himself within each artist’s vision. He studies every detail and proactively devises a creative strategy befitting of that vision. His spirit, energy, and creative expertise are unmatched, and I’m honored to welcome him to the Republic Records family.”
Sears, in turn, acknowledged the importance of creativity in the music industry. “Nothing is as powerful as an idea. On a daily basis, our team builds ideas for our artists, and we do so with an entrepreneurial mindset. Jim Roppo, Monte, and Avery Lipman know the importance of creative, and they’ve placed it at the forefront of Republic Records. Moreover, they’ve given us the latitude and support to really make an impact. It’s an honor to work with such an incredible team.”
Born in Italy, Sears has spent nearly a decade as the creative director at Ultra Records, where he worked with a diverse roster including Grammy Award-winning Black Coffee, Benny Benassi, Grammy Award-nominated Sofi Tukker, and Steve Aoki. Before that, he ran his own creative agency in Milan, serving clients across various industries. Sears is also known for his work as a singer, songwriter, and producer under the moniker Rocket Pengwin.
Sears will be based at Republic’s New York headquarters, where he will continue to bring his innovative vision and expertise to the label’s creative endeavors.
Artist manager Bruce Kalmick has launched independent record label Wyatt Road Records in partnership with Firebird, which will provide distribution and label services.
The new label, which is owned solely by the Austin, Texas-based Kalmick, will cater to what he calls “contemporary western rock & roll artists.” He coined the term, he explains, as he tried to “nail down what this new explosion of country music should be called to the everyday listener. I think it properly captures the country, southern rock, alternative, folk, indie, and bad-assery of this very vague genre.”
The label’s initial artists include several of his WHY & HOW management clients, including Whiskey Myers, Angel White and Southall, with plans to also sign artists not affiliated with the management company. Promotions and artist development label veteran Laura Bender will oversee daily operation of the label out of Nashville.
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The majority of artists on Wyatt Road will retain partial ownership of their masters with levers to full ownership. “The more seasoned and successful an artist is, the more we believe they should own their masters,” Kalmick tells Billboard. “A band like Whiskey Myers have always owned their masters and that won’t change with Wyatt Road. But new developing artists, like Angel White, will start their career with a more traditional arrangement, yet with more upside and an easier path to gaining full ownership.”
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Artists on the roster will also have the opportunity to profit share in streaming royalties once they have hit certain milestones, Kalmick says. “The goal is to ensure all Wyatt Road artists get at least a 50/50 partnership, but we will look towards more favorable splits for the artist. We want to push for nothing short of endless blue sky when it comes to what the artists can earn off consumption of their work.”
Kalmick, whose management roster also includes Chase Rice, Danielle Bradbery and Echosmith, says he formed the label because he feels “the current label system is broken, where shareholders matter more than the artists and the music they put out into the world,” he says. “This conflict of interests has effectively removed the essential work needed to truly develop artists and cultivate new acts. With a pioneering approach and forward thinking partnership with Firebird, we are able to put the artists first every step of the way.”
WHY & HOW was already in business with Firebird. In 2022, Firebird acquired a stake in Coran Capshaw’s Red Light Management. Then in May 2023, WHY & HOW partnered with Red Light, with all 20 WHY&HOW staff members in marketing, creative and brand endorsements joining Red Light Management’s operations.
“Deciding to partner with Firebird was an easy decision because we both share the same ideology that artists should regain their independence, and this creates a stronger tie to streaming success and their bank accounts,” Kalmick says. “It’s our belief that extra revenues will be used to further build their career on the road. The cost to break a band all over the world is higher than ever, so we are finding ways to put the earnings back in their accounts and push them to break in new territories like New Zealand, Australia, South Africa and beyond.”
“Firebird Music is excited to expand our relationship with Bruce Kalmick by partnering on Wyatt Road Records,” Kenny Weagly, Firebird vp and head of artist & label service, said in a statement. “This allows us a greater opportunity to apply our complimentary artist-first mentality, global distribution, recorded music muscle, and wide array of internal resources via Firebird Label Services.”
The first release from Wyatt Road Records, White’s Ghost of the West: Volume 1, is out now.
Blake Shelton and his longtime label home of two decades, Warner Music Nashville, have parted ways. Beginning with his 2001 debut, five-week No. 1 Country Airplay single “Austin,” Oklahoma native Shelton has gone on to notch 28 No. 1 Country Airplay hits, including “All About Tonight,” “Honey Bee” and “Some Beach.” He’s won 10 CMA […]