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While Lil Wayne won’t be rocking the Super Bowl halftime show next year, the New Orleans icon is set to perform in Atlanta alongside the likes of Camila Cabello and GloRilla at the College Football Playoff to kick off 2025. AT&T revealed its lineup for the Playoff List Live! concert series on Thursday (Nov. 21), […]
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With three full-length albums and two EPs under his belt, Mac Ayres has been extremely prolific since he first started releasing music in 2016. For his latest project, the Sea Cliff, NY, native pumped the brakes, rolled up his sleeves and dug into his archive to dust off some of his earliest cuts from his SoundCloud days.
The earliest of the songs date back to 2016, when Mac was contemplating dropping out of his songwriting major at Berkeley College of Music in Boston, Mass. Wracked with anxiety and struck with an instantly recognizable yearning for stability, the songs on Cloudy float. In these early cuts, Ayres prioritizes contouring his sweeping melodies with ethereal arrangements over verbose lyricism.
With all his influences on full display, Cloudy offers a rare peek into the formative years of one of R&B’s most interesting and most underrated singer-songwriters, now 27. He’s not just revisiting his roots; he’s fully entrenching himself and his audience in the throes of those turbulent times.
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In celebration of the compilation’s release (Nov. 8), Ayres performed an intimate piano-and-mic set at New York City’s LPR. He played tracks from Cloudy, his most notable hits, and a few covers that allowed him to recapture the freedom of his years as a bar musician.
“[By the time my first EP] Drive Slow came out, I was 20. I had eight years of practicing being in front of people and performing,” he tells Billboard. “It’s a really important part of my artistry. That was the most fun to get back to. This has been a very musically liberating experience.”
In a self-reflective conversation with Billboard, Mac Ayres talks about all things Cloudy, the emotional weight of revisiting your past, and his plans for 2025.
What exactly do we call this project? Is it even important to you to properly demarcate what kind of project this is?
Amongst my team, there has been some discourse. [Laughs.] I’m not too big on, “Is this an album versus an EP” or whatever, but this project feels like a compilation. I made the last five albums with the goal of having an album at the end. These songs are all old and from the SoundCloud time of my life. Not only did I not think I was making an album, I thought nobody would ever hear them. That makes this project separate from the other albums, at least in my head.
What was it like revisiting your SoundCloud era from a 2024 perspective?
It’s been a really healing time for me. I went back to Boston – I wrote a lot of these songs when I was at school there – and to be in the physical space I was in, it was interesting to think about where I was mentally back then.
I had no idea what was next for me. I was ready to find another avenue in music, whether it was teaching or being a bar musician like I was in high school. I was down to keep that going, we make okay money sometimes! It’s a full-circle moment for me to come back to these tunes. I have changed so much as a musician, but mostly as a person.
When was the earliest of these songs written?
In the fall of 2016, then the latest one couldn’t have been later than the top of 2018. There were some mild reworkings I had to do. I had to recreate an instrumental for one of them to get around clearing a sample of Chaka Khan’s “Everywhere” that was on the SoundCloud version. I wound up replaying a lot of it this year on what I had at home – guitars, keyboards, etc. I really didn’t want to get rid of it.
Vocally, it’s all the original takes. We had to do some deep diving for those old sessions. It’s also mostly the original, shitty mixes I did in my college apartment.
Why was it important for you to keep those original vocal takes?
I think there’s a lot of magic in what some people would call the “demo track.” I’m not in the business of making a perfectly polished thing. I’m in the business of catching lightning in a bottle and making sure that when you’re listening to it, you can hear all of my stuff that I put into it emotionally and spiritually. I guess it helps that these songs have been out on SoundCloud, and I [didn’t] want to make a regurgitated version of them. I wanted them to be the songs that people enjoyed.
Did you hear anything in those original tracks that might have made you cringe? Or were you surprised at any choices you made back then?
[Laughs]. I’d say [there were] a couple of cringes here and there. But I think that’s also a beautiful part of coming back to these songs. Maybe the shit that I think is cringey now as a 27-year-old was really cool to a 20-year-old. I find that as you make more and more stuff, you find yourself falling into patterns. I was such a blank canvas back then that there were a couple of decisions I probably wouldn’t make today.
What were some of those specific sonic impulses that were more apparent in your earlier songwriting?
Compared to my last record, this project feels very wordy to me. Some of the songs on this project are literally five words total; it’s just a hook or a musical motif that just feels good. I almost feel like it’s teaching me to go back to my impulses a little bit. Sometimes all you need to do is say one word. Or all you need to do is say three words. The last record was more so me ripping out of my journal, and with Cloudy, you just gotta catch the feeling.
Talk to me a bit more about the emotional space you were in when you wrote these songs.
I was in my junior year at Berkeley College of Music in Boston. I had fallen really out of love with everything about school. It’s not like I was ever a great student, but I was really into it my first couple of years as a songwriting major and then I fell out of love with the classroom [environment].
We were doing a lot of homework assignments like, “Write a song about your favorite childhood pet!” And I’d be like, “I don’t want to.” [Laughs.] So, I would stay in my apartment and work on the songs that I wanted to write. I was learning how to produce for myself at the time; I was in a new relationship; I was in the process of calling my entire family (who are all lawyers) and telling them that I was dropping out of school.
I was a lot of uncertainty. I didn’t know what was next. It was a very leap of faith moment for me; I trust myself. To this day, I trust the work that I put in, and everything worked out for me. Me and that girl are celebrating our eight-year anniversary in March!
What’s the most interesting memory these songs brought back up to you?
I used to ride my bike to school a lot. I lived in an apartment half a mile from campus, but I rode my bike so I could get home as fast as possible. I remember when I was first writing these songs, it was 2016 – the year the first NxWorries album came out. That album did so much for me, not only as a writer but also in the way I treated myself and my dreams. .Paak was really talking hit shit on there; Knxwledge is one of my favorite producers. I used to ride my bike to “Get Bigger / Do U Luv” all the time. I always think about that kid on the bike and how badly he wanted to make art. He’s still an important part of me today.
From an archival standpoint, why was it important for you to make sure that all of these songs can be found in one place for your fans?
I’m paying homage to the people who have stuck around as long as they have. For them, Cloudy is old and nostalgic; they have their own memories attached to it. At the same time, there’s people who may have just heard me for the first time yesterday and Cloudy is what they’ll hear. It’s an important little square on my quilt of artistry. Even though it’s not necessarily “me” right this second, it’s still an important piece of the foundation to get an idea of who I am both musically and personally.
How did you land on this title?
There’s the SoundCloud tie-in, but I was just writing a lot about skies. I have “Blue Skies” on there – that’s a really important one. There was a lot of metaphor there. I think there’s something to be said about the clarity you get when the clouds go away, or how you might feel when the clouds are out. There’s a lot to play with there.
Which of these songs do you think was most indicative of where your sound is today?
I feel like “Love Somebody” is probably in that group of songs. “Blue Skies” too. Even songs like “She Just Wanna See Me Right Now,” pay homage to all of my favorite genres of music. There’s jazz, hip-hop elements, R&B influence, folksy singer-songwriter stuff. And melodically and lyrically, it’s a big mush of all the people that inspire me. But those three songs definitely were pointing to where I was headed.
Would you ever sample yourself and if so, what song on Cloudy would you sample?
Maybe I could try “Somebody New” or something that doesn’t already have drums and it’s just me and the piano. I might have to do that when I get home, just to see if it works. [Laughs.]
What songs hurt you the most to leave off this project? Will they ever come out?
I have a song with an old friend of mine named Raelee [Nikole] called “Just What You Say,” and I wanted that to be on Cloudy, but we just couldn’t make it work. I also have a couple of beats – my vocals aren’t on there – and stuff from the SoundCloud era where I’m sampling stuff like Ne-Yo or [Common’s] “Like Water for Chocolate.” I think they tell a little bit more of the story of my producer side, but, for the most part, we got all my favorites on there.
You’re hitting the road soon. What can you share about that?
At the end of November, I’m going to Europe for a couple of days and opening for Keshi. We’re only doing three or four shows out there, but we’re also going to Hawaii, Australia and New Zealand together next February. I haven’t been to any of those places so I’m excited. Next summer, I’m doing a few North American shows with him too. We’re playing The Garden — and as a lifelong Knicks fan, I’m definitely freaking out.
I always tell people: I sang the National Anthem at one of the Knicks games last season, and it was far and away the most nervous I’ve ever been. Because these are people I watch every single night. Singing at a venue of 1,000 people is whatever; singing in front of Jalen Brunson was the most stressed I’ve ever felt in my life.
When did you decide that you were going to go the compilation route?
I had always wanted to do a compilation at some point. I’m always working on stuff. Nothing really solid yet, but I’ve got some ideas. People on social media have always been like, “We need these on DSPs!” and my fans seriously mean a lot to me. They are entirely why I’m where I’m at today, so I always want them to feel like I’m listening and providing the things that they want and like. A lot of this art is for me, but at the end of the day, I’m not me without all of them.
Where’s your head regarding new music?
I’m always writing and working on new stuff. I’m always listening to new stuff and trying to grow and see where music takes me next. It always has taken me to places I did not expect. When it’s ready, it’ll be ready. But there’s always more music to make.
“Hello Miss Johnson,” Jack Harlow’s calling. The rapper unveiled his latest single on Thursday (Nov. 21), and dropped an accompanying video that all plays out on security footage. Explore Explore See latest videos, charts and news See latest videos, charts and news The clip, which presents itself via CCTV on Harlow’s love interest’s home in […]
AJ Tracey and Pozer, two of U.K. rap’s most in-demand names, have joined forces on new single “Heaterz.” Released via west London rapper AJ’s own label, Revenge Records, the track samples “Gunshot Riddim” by pioneering grime producer Ironsoul. Explore Explore See latest videos, charts and news See latest videos, charts and news “Heaterz” forms part […]
Snoop Dogg’s Missionary album is on the horizon, and the Doggfather alongside Dr. Dre dropped off the second single from the LP on Thursday (Nov. 21) with “Outta Da Blue.” Explore See latest videos, charts and news See latest videos, charts and news Snoop and Dre turn back the clock to trade bars over the […]
You might recall that Future and Metro Boomin‘s hit two-fer We Don’t Trust You and it’s sequel album, We Still Don’t Trust You, were larded with shots at Drake. Not only from the two stars whose names were on the cover, but also from The Weeknd, A$AP Rocky and Kendrick Lamar. At the time, the barrage of disses were a head-scratcher to some, since Drizzy had worked with all parties in the past, even if some of those relationships had sometimes run hot and cold.
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Now, according to a series of tweets from hip-hop journalist Elliott Wilson of pages from the new Men of the Year issue of GQ in which Hitmakers of the Year Future and Metro Boomin dig into the origins of their beef with Drake, the heart of the matter was personal, not professional.
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“Me and [Drake], we had a personal issue, and for the record, not over no girl or nothing silly like that,” Metro told GQ senior editor Frazier Tharpe about the war of words sparked by the Billboard Hot 100 No. 1 Kendrick Lamar-featuring song he produced for the first Trust You volume, “Like That”; that track was a response to the 2023 Drake/J. Cole song “First Person Shooter.”
“It was a personal issue that really hurt me and disappointed me,” Boomin’ said, without specifying what he was referring to. “But if you take all the rap entertainment out of it, it’s like, have you ever been real cool with somebody, and y’all fell out over something? It happens every day. It’s just regular s–t. This just happens to have an audience.”
As for chatter that Boomin’ cooked up his two-album set with Future with the explicit aim of dumping on Drake, the producer/songwriter said that was “for sure” nonsense. “People really think we sat for two years, making two albums [to be] like, Yo, f–k this dude. What kind of s-t is that?,” Boomin, 31, said. “You really think we are going to spend that much time, effort, resources on just trying to get at somebody on an album? Blowing budgets on two albums—going over budget? That’s some serious hate. Neither one of us rock like that.”
Though the albums kicked up a lot of dust and attention, Boomin told the magazine that he did have some regrets about how he handled the issue online in a series of tweets attacking Drake in response to Drizzy firing back with his own Metro/Lamar diss tracks, “Push Ups” and “Family Matters.”
“Now I did have my moment online, which I do regret. I should have been stronger than that. That was out of character for me,” Boomin said. “But at a certain point, it’s like, I don’t rap, bro, so you’re going to just s–t on me on all of these songs […] I’m not going to get in the booth, so I’m finna tweet at you.”
While Boomin was willing to open up about his feelings about the feud, Future was more circumspect, saying, “There was a beef?… I didn’t even know there was a beef. I didn’t even know they had nothing going on. I ain’t never participated in rap battles, man.”
Despite his seemingly joking response, Future did wonder why no one asked him if he was upset at being left out of the “Big Three” list on “First Person Shooter,” on which Cole claimed he, Drake and Lamar are the undisputed top tier of modern hip-hip.
“I’m supposed to be the one who gets mad; I’m still confused about that,” Future told GQ, according to Wilson’s posts. “Nobody cares what I think. That’s what was so f–ked up about the s–t. To the point where I’m so player that I ain’t even said anything to the public about how I feel about it. Like, why is everybody mad when he was talking about me on my song? So y’all just forgot about me, I ain’t part of this Big Three, I’m nobody on my song, man.”
At press time a spokesperson for GQ had not responded to Billboard‘s request for confirmation of the quotes posted by Wilson.
Last month, in a tweet from jail, Young Thug called for peace between Drake, Future and Metro. “@Drake @1future @MetroBoomin we all bruddas. Music aint the same without us collabin,” wrote the MC who was released from jail after cutting a plea deal in his long running YSL RICO case in Georgia.
Allow Snoop Dogg to be the soundtrack to your Black Friday shopping spree. The West Coast icon is set to close out season three of Amazon’s Amazon Music Live series with a career-spanning performance on Black Friday (Nov. 29).
Following the conclusion of the Kansas City Chiefs and Las Vegas Raiders Black Friday Football game on Amazon Prime Video, Snoop will take the stage at 7 p.m. ET.
As a lover of both the NFL and hip-hop, it’s only fitting Snoop is closing out season three. The Doggfather’s performance will be live-streamed on Prime Video as well as Twitch.
The Death Row legend is slated to run through classics from his decorated catalog and give fans a taste of his upcoming joint album with Dr. Dre titled Missionary. Snoop follows in the footsteps of previous AML performers such as Big Sean and Jelly Roll this season. Girl group TWICE is set to perform on Thursday (Nov. 21), and will be the first K-pop group to take the Amazon Music Live stage.
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Before Missionary hits streaming services on Dec. 13, Snoop and Dre gave fans a sneak peek of the LP during a live episode of Drink Champs at ComplexCon in Las Vegas over the weekend.
The early returns saw the project draw rave reviews, as LeBron James, Jamie Foxx, Travis Kelce, Tony Yayo, Russ and more celebrities gave Snoop Dogg his flowers in his IG comment section.
Missionary marks the reuniting of Dr. Dre and Snoop Dogg on a full-length project for the first time since Snoop’s 1993 Doggystyle debut album. The hitmakers have kept details of the LP on the low, but some special guests expected to appear on the album include Sting and Jelly Roll.
Jelly Roll raved about landing the collaboration in an October interview with Bootleg Kev, during which he confirmed his cameo.
“I won’t say anything about the record because he didn’t, but man, it’s special. It is really good,” he said. “I’m legitimately on the Snoop Dogg and Dr. Dre album. It’s crazy. It’s unreal. Dude, Jimmy [Iovine] hits John [presumably Jelly Roll’s manager John Meneilly] and says, ‘Can we get on a FaceTime with Jelly Roll and Dre?’ I’m like, ‘Dr. Dre?’ I get on a FaceTime from my back porch. I’m like a kid. Jimmy’s there and I’m already like, ‘I cannot believe it’s Jimmy Iovine.’”
This article was created in partnership with White Claw®.
White Claw® Sessions Powered by Billboard is a premier event series that celebrates music, creativity, and social connection. On Monday night, this free experience touched down in LA, delivering electrifying performances from some of today’s most exciting acts. Fans were invited to bring themselves and their crew out to enjoy an evening of musical sets from New York rapper FERG, West Coast rapper Larry June, and DJ/producer Zeemuffin.
The evening kicked off with an intimate discussion with FERG, bringing his VIP fans closer to the multihyphenate. FERG gave insights into his storied career, ranging from stories behind his new album DAROLD to his fashion journey, in conversation with Billboard host Tetris Kelly.
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When asked about the legacy he wants to leave behind, FERG enlightened fans: “If I can do anything, it’s to inspire the next generation, or somebody, to want to do better for themselves, you know what I’m saying?” he shared, “And do better for humanity. Figure out your purpose, figure out your ‘why.’ Why are we here? Why are we doing what we do?”
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In addition to the exclusive Q&A, White Claw surprised a select group of superfans, who arrived at Sessions first in line, with a meet and greet and photo op with FERG.
Ferg shares insights into his career and new music at White Claw® Sessions Powered by Billboard in Los Angeles.
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The party continued as doors opened, filling the room with excitement as concert goers grabbed their favorite White Claw® beverages and got ready for a night of fun and music Anticipation was high as the crowd waited for the show to begin, knowing that they would be some of the first to hear songs from FERG’s new album DAROLD live. Zeemuffin warmed up the crowd with today’s biggest hip-hop hits as fans enjoyed drinks, dancing, photos and merchandise to commemorate the night. Larry June followed her set with an energetic performance that got his fellow Californians moving, showing off his dance moves to hits including “Clocked In.”
FERG closed out the night with a set balancing tracks from his new album DAROLD with earlier fan favorites. He opened the set to the explosive new track “Thought I Was Dead,” following it with other star-studded DAROLD selects including “French Tips” featuring Coco Jones and “Demons” with Denzel Curry. Despite the fact that DAROLD had dropped less than two weeks before the event, many fans knew the words and rapped along. “Now last but not least, you know I can’t leave this place without doing this one song that I got,” teased FERG as he approached the end of his set, “What song y’all think I’m finna do?” After the crowd chanted in response, the headliner gave fans one last performance of his biggest song to date: “Plain Jane.”
From can’t-miss shows and fly away festival experiences to partnerships with top charting artists and exclusive fan giveaways, White Claw® is no stranger to the music space. The White Claw® Sessions Powered by Billboard will continue to bring fans closer to the music they love throughout 2024. Don’t miss your opportunity to Grab Life By The Claw: make sure you’re signed up to be notified about all-access gigs, epic drops, everyday thrills, and community vibes. For you and your crew.
See more from White Claw® Sessions Powered by Billboard with FERG, Larry June and Zeemuffin.
DJ/producer Zeemuffin got the celebration started at the White Claw® Sessions Powered by Billboard in Los Angeles.
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White Claw surprised a select group of superfans with a meet and greet and photo op with FERG.
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Larry June performed his biggest hits at White Claw® Sessions Powered by Billboard in Los Angeles.
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Fans enjoyed their favorite White Claw® beverages at White Claw® Sessions Powered by Billboard in Los Angeles.
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FERG shared songs from his new album ‘DAROLD’ onstage at White Claw® Sessions Powered by Billboard in Los Angeles.
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Travis Scott will be making his return to Coachella. The Houston rap star confirmed Wednesday (Nov. 20) — after rumors circulated online — that he’ll be heading to Indio, California, to perform at Coachella in 2025 and he’s appearing to tease some new music. Explore Explore See latest videos, charts and news See latest videos, […]
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As TDE continues to celebrate their 20th anniversary, the Compton record label has announced their 11th annual Christmas concert, toy drive, and community giveback. SZA, ScHoolboy Q, Jay Rock, Doechii, Isaiah Rashad, SiR, Ab-Soul, Ray Vaughn, Zacari and Kal Banx are all set to perform alongside special guests. Prior special guests have included the likes of Kendrick Lamar, Rihanna, Chris Brown, Big Sean, and A$AP Ferg, so you wouldn’t want to miss out if you’re in town.
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The event consists of two days.
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First, on Thursday, Dec. 12, there will be a concert and toy drive and then, on Friday, Dec. 13, family friendly activities, a raffle with gift giveaways, and a job fair that offers employment on site, and are aligned with creating reentry pathways for ex-offenders. They’ll also be giving away free haircuts and family holiday photos like you used to get at the local department store. If you want to get into the concert, fans can gain entry by bringing unwrapped toys, new clothes/shoes, or other donations.
TDE CHRISTMAS
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The two-day event presented by TDE’s charity Top Dawg Love the Kids, has become a holiday tradition for Nickerson Garden residents in the Watts neighborhood and surrounding LA communities.
TDE founder Anthony “Top Dawg” Tiffith and TDE rapper Jay Rock both grew up in the Nickerson Garden Housing Projects and this is a way for them to give back to the community that helped shape them into the successful men they are today.
Gates open for the concert on Dec. 12 at 11:00 a.m. PST and Community Giveback on Dec. 13 will be from 12:00 p.m. – 5:00 p.m. PST. Both will be located at 11251 Compton Ave. Los Angeles, C.A. 90059.