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OG Maco died at 32 years old on Thursday (Dec. 26), his manager, Poppa Perc, confirmed to Billboard on Friday (Dec. 27).
Maco — born Benedict Chiajulam Ihesiba Jr. — died while surrounded by friends and family at a Los Angeles hospital, according to TMZ, who was first to break the news.

His family later shared a joint statement confirming his death on his Instagram account. “With heavy hearts, we share the breaking news of the passing of our beloved Ben, known to the world as OG Maco. His life was a testament to resilience, creativity, and boundless love. Through his music, passion, and unwavering spirit, he touched so many lives and left a lasting impact,” they wrote. “While we grieve this immense lose, we also celebrate the extraordinary life he lived — one that will continue to inspire and uplift others. Maco’s influence, both as an artist and as a person, will remain forever etched in our hearts.”

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His family first revealed in a Dec. 16 statement on his Instagram that the rapper had been hospitalized. “We want to inform OG Maco’s fans, friends, and supporters that he is currently in critical but stable condition,” the statement read. “He is receiving the best possible care, and we are staying hopeful as he continues to fight.”

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While they did not share the cause for the rapper’s need for medical care, Poppa Perc previously told AllHipHop that the “U Guessed It” rapper had suffered a self-inflicted gunshot wound.

The manager, who has kept fans updated on the rapper’s condition throughout the last few weeks, also appeared to post about the Atlanta rapper’s death on Friday. “We lost a legend last night,” he wrote to his Instagram Story with a broken-heart emoji.

OG Maco rose to fame out of Atlanta behind his viral hit “U Guessed It” in 2014. He signed a deal with Quality Control Music during the same year.

The OG Parker-produced “U Guessed It” peaked at No. 90 on the Billboard Hot 100 and received a remix featuring fellow ATLien 2 Chainz. OG Maco’s last solo studio album, The God of Rage, arrived in 2021.

Read the full statement from OG Maco’s family confirming his death below:

It’s a rare condition, this day and age, to read any good news on the newspaper page — and yet Doechii is here to give you some great news before this day goes by. Explore Explore See latest videos, charts and news See latest videos, charts and news On Thursday (Dec. 26), the fast-rising rap […]

Rumors of a 50 Cent and Eminem joint album have been floated for decades, and the “Patiently Waiting” duo added fuel to the fire this week. The G-Unit boss responded to the headlines generated by Em, with 50 claiming he’s feeling inspired to get back in the booth, but not until he’s done with his […]

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Sneakers and music have long shared a symbiotic relationship since the inception of hip-hop and R&B, as each culture has influenced the other. For decades, artists have used footwear as a canvas for self-expression, merging personal style with the rhythms of their craft. In turn, fans have embraced these collaborations as more than just fashion statements — they’re a way to connect with the artistry and ethos of their favorite musicians.

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Legendary hip-hop group Run-D.M.C. paved the way as the original music-artist sneaker collaborators, revolutionizing the sneaker game in the mid 1980s. Interestingly, this fusion of music and footwear wasn’t planned. The group’s iconic track “My Adidas” was simply a tribute to its love for the Adidas Superstar, famously known as Shell Toes.

Billboard caught up with Rev. Run and D.M.C., and they shared the surprising backstory behind their legendary partnership with Adidas. Remarkably, the song “My Adidas” came first, and their deal with the iconic three stripes followed. “We were doing it because we loved the sneaker — it was in our mind, so we wrote the rhyme, just bottom line,” Run explains to Billboard. D.M.C. adds, “I remember getting my first pair of Adidas and putting it on my dresser. When I went to sleep that night, I waved goodnight to it because I couldn’t wait to see it in the morning.”

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For them, the song wasn’t about chasing a deal — it was about honoring something meaningful. “It wasn’t about getting anything — it was about representing something that was powerful, durable, strong, and cool as hell,” D.M.C. concludes.

The track became a cultural movement, and the Adidas Shell Toes could be seen everywhere hip-hop was played. Adidas took notice and offered the group a groundbreaking endorsement. The deal marked the first time a major sports brand partnered with hip-hop artists, becoming a pivotal moment in sneaker culture. This groundbreaking collaboration not only bridged the worlds of sports and music, but also revolutionized how sneakers were marketed, cementing their role as cultural symbols beyond the athletic arena.

This year brought a unique shift in the sneaker landscape, marking a departure from trends fans have grown accustomed to. The dunk hype continued its decline, Yeezys hit clearance racks at $50 and Adidas demonstrated its resilience without Ye (formerly Kanye West), fueled by the rise of the Adidas AE1. Meanwhile, brands such as Asics and New Balance capitalized on the evolving sneaker market, experiencing notable growth in sales.

So now, Billboard is debuting its first-ever list of best sneakers from musicians. Check out the full breakdown below.

Honorable Mentions

Wale – Nike Air Foamposite One DMV

Wale & Nike present: DMV Cherry Blossom Foamposites

Courtesy Photo

Wale, an unwavering Nike advocate and one of the DMV’s (D.C., Maryland, Virginia) most prominent sneakerheads, has consistently elevated sneaker culture through his music and influence. From his 2008 hit “Nike Boots” to countless shout-outs in his lyrics, Wale has championed Nike without any formal partnership, a fact he has publicly addressed on multiple occasions.

The Nike Foamposite “DMV” earns an honorable mention on this list, not as Wale’s official sneaker, but as a long-overdue acknowledgment of his impact. Featuring prominently in the campaign, Wale lent his artistry to the release with heartfelt track “Ghetto Speak,” dedicated to the greater Washington, D.C., area.

Wale’s involvement extended beyond the campaign. The rapper hosted a special Foamposite collector giveaway, inviting fans to submit photos wearing their favorite pairs for a chance to win. This initiative showcased Wale’s deep commitment to the sneaker community and highlighted his connection to Foamposites — a staple in DMV fashion.

The Nike Foamposite “DMV” is a love letter to the region that has long embraced Foamposites. The sneaker’s vibrant pink upper, inspired by the area’s cherry blossoms, is complemented by black nubuck and mesh overlays. Cherry blossom graphics are on the blue insoles, while a pink mini Swoosh and subtle pink outsole accents complete the look. “DMV” branding on the heel pull tabs proudly nod to the region’s identity, making the design both stylish and meaningful.

Exclusively released on Aug. 23 at select DMV retailers for $240, the Foamposite “DMV” was more than just a sneaker — it became a cultural event. Wale’s involvement elevated the drop into a celebration of hometown pride, uniting music, fashion and community. For DMV sneaker enthusiasts, this release solidified Wale’s enduring influence and celebrated the region’s iconic sneaker culture.

NLE Choppa – Duck Boot by FCTRY LAb

NLE Choppa – FCTRY Lab x NLE Choppa Duck Boot

Moses Mitchell

NLE Choppa teamed up with FCTRY Lab to make a statement in footwear again this year, introducing the Black Duck Boot, a sleek follow-up to its viral Yellow Duck Boot from last spring. With this release, NLE Choppa infuses his distinctive style and the dynamic energy of his live performances into a more fashion-forward iteration of the bold design.

The Black Duck Boot is a versatile creation that balances functionality and flair, suitable for both urban adventures and everyday wear. The sleek matte black colorway maintains the disruptive contours of the original while offering a more understated, wearable option. Built with durable EVA foam and a vegan leather collar, the boot reflects a commitment to sustainability without compromising on style.

The release, which dropped on Oct. 5, was celebrated with a first-come, first-serve event at Concepts NYC, where fans had the opportunity to meet NLE Choppa. He added a unique personal touch to the launch by signing boxes for lucky buyers, creating a memorable experience for fans.

While the Black Duck Boot’s classification as a boot rather than a sneaker places it in the honorable mentions category, its bold design, commitment to eco-conscious craftsmanship and connection to NLE Choppa’s artistry make it a standout release of 2024.

Lil Yachty – Nike Air Force 1 Low “Concrete Boys”

After seven years of manifesting his dream partnership with Nike, Grammy-nominated rapper and sneaker enthusiast Lil Yachty debuted the Nike Air Force 1 “Concrete Boys” — a sneaker that blends classic Air Force 1 elements with his unique personal touch. Released on Dec. 2, this highly anticipated collaboration transitioned from a Friends & Family exclusive to a public release, solidifying its place as a must-have for fans and collectors.

The “Concrete Boys” stays true to the Air Force 1’s iconic legacy, showcasing a crisp white leather upper accented by deep navy detailing on the sockliner and outsole. Yachty’s design draws inspiration from early 2000s AF1 classics such as the Roc-a-Fella, Terror Squad and West Indies editions, creating a silhouette that feels both nostalgic and contemporary.

Personalization is key to this release, with Yachty’s signature “It’s Us” ad-lib featured on the tongue, insoles and plastic hangtag. The sneaker also incorporates the Concrete Boys’ stick-figure graphic and a bold “C” logo on the heel tab, adding subtle yet impactful branding that pays homage to Yachty’s crew and creative vision.

Though minimalist in design, the “Concrete Boys” Air Force 1 exemplifies the timeless appeal of a clean AF1 while honoring its rich history. With this thoughtful and stylish collaboration, Lil Yachty has cemented his place in sneaker culture, proving that some things never go out of style.

10. Bad Bunny – Adidas Gazelle Indoor San Juan

Adidas Originals and Bad Bunny have once again teamed up, this time releasing the Gazelle San Juan, a modern reimagining of the iconic Gazelle silhouette. The sneaker pays homage to Benito’s Puerto Rican roots, celebrating the island’s culture, streets and heritage. Over the course of three years, the collaboration between Adidas Originals and Bad Bunny has produced 18 sneakers, with even more teased releases, including the highly anticipated Taekwondo Ballerina shoe.

Released on June 23 at select retailers, the Gazelle San Juan launched in conjunction with Noche and Día de San Juan, retailing for $140. This remix of the classic Gazelle featured a suede toe cap and a warped T-bar, adding a unique twist to the design. The collaboration has explored five different silhouettes, each featuring signature design elements such as double-tongues, a warped T-bar and a third-eye emblem, among others. These details often hold deeper significance for dedicated Bad Bunny fans, with the double-tongue, for example, symbolizing Benito’s bilingual abilities. These thoughtful touches go beyond mere aesthetics, offering fans a personal connection to the designs.

The Gazelle San Juan honors Puerto Rican pride and reflects Benito’s deep connection to the island and its people. Inspired by the vibrant colors of San Juan’s historic cobblestone streets, the sea, the beach and the Noche de San Juan, the sneaker encapsulates the essence of Puerto Rico, bringing it to a global audience.

While the sneaker may not have been the most eye-catching release, the sneaker community embraced it with enthusiasm. Its success led to the release of another colorway in a more classic white, black and gum combination. This version also featured “Benito” branding in place of “San Juan,” further personalizing the collaboration.

9. Trinidad James – Hommewrk x Saucony Spot-Bilt Sonic Hi

This year has been monumental for women’s basketball, and the Hommewrk x Saucony Spot-Bilt Sonic Hi celebrates its enduring legacy and impact on the sport. The year 1976 is prominently featured on the shoe’s heel, commemorating the historic debut of women’s basketball at the Summer Olympics, where Lusia Harris, considered the “Godmother of Basketball,” made history by scoring the first-ever basket in Olympic women’s basketball. Among her numerous achievements, she holds the distinction of being the only woman ever drafted by an NBA team, selected by the New Orleans Jazz in 1977. Additional standout details include functional hair clip-inspired deubrés on the laces, blending practicality with a nod to personal style.

Trinidad James and his brand Hommewrk have dedicated years to crafting meaningful projects. Focused on bridging the past and future, the clothing line educates through its designs while partnering with schools to provide students with exclusive uniforms. Each release carries a deeper purpose, often honoring underrepresented figures. This particular drop stands out for continuing that mission — using his platform to inspire while reviving a vintage Saucony classic.

8. Jack Harlow – New Balance 1906R “Rose Runner.”

Jack Harlow New Balance 1906R “Rose Runner”

New Balance

Jack Harlow joined New Balance as an ambassador in February 2022, sparking excitement among fans and sneaker enthusiasts eagerly anticipating a collaboration. Two years later, the much-awaited partnership came to fruition with the release of the Jack Harlow x New Balance 1906R “Rose Runner.” This updated iteration of the popular 2010 running shoe launched on Oct. 4, retailing for $180.  

The 1906R “Rose Runner” showcases a striking blend of pink and magenta floral patterns across its upper, delivering a vibrant and artistic vibe. A velour tongue and lace detailing add a luxurious touch, enhancing the premium feel of the design. Inside, watercolor-style paintings of a man and woman adorn the insoles, offering a unique artistic element. The look is completed with an earthy green rubber outsole that complements the bold upper while grounding the aesthetic in nature-inspired tones.  

For the sneaker’s debut, Harlow hosted a first-come, first-serve (FCFS) release at Oneness Boutique in Louisville’s Cherokee Triangle neighborhood. Fans lined up for blocks to secure a pair, and Harlow made a personal appearance, signing sneakers and engaging with his supporters.  

The “Rose Runner” was a hit, selling out instantly both in-store and online, solidifying its status as a standout release in 2024.

7. J Balvin – Jordan 3 “Rio”

J Balvin Jordan 3 “Rio”

David Avalos

J Balvin has built a strong presence in the world of sneaker collaborations, beginning with his partnership with Jordan Brand in December 2020 for the release of the “Colores Y Vibras” Air Jordan 1. This was followed by the Air Jordan 2 “Celestine Blue” in 2022 and the Air Jordan 3 “Medellín Sunset” in 2023.  

His fourth collaboration with Jordan Brand, the “Rio” Air Jordan 3, launched on May 22 for $250. This new design follows the success of last year’s “Medellín Sunset” and pays tribute to Balvin’s son. The sneaker reimagines the purple-to-yellow gradient of its predecessor, opting instead for a black leather exterior. Unique features include mismatched Nike Swoosh logos, smiley face details on the heel and a lightning bolt that serves as the “i” in “Air.” The shoe also boasts an orange interior on the tongue and a translucent outsole in the same color. 

The “Rio” Air Jordan 3 had been highly anticipated since the fall of the previous year, when Balvin was spotted wearing them during a basketball game with Jimmy Butler in New York City. The sighting sparked widespread excitement across social media. Leading up to the release in May 2024, Balvin surprised fans by dropping the sneakers early on his website. In an effort to combat bot purchases, Balvin introduced a creative pricing tactic: The sneakers were initially listed for $25,000, 100 times the actual retail price of $250. This move was meant to discourage bots and help ensure the release was accessible to his loyal fans. To purchase the sneakers, customers needed a password to access the site, and then a discount code “Lego24@” to bring the price to the actual retail. Balvin addressed the reactions to his bot protection method, commenting, “Yep, people first.”

6. Travis Scott Jordan Jumpman Jack TR “Sail and Dark Mocha”

Travis Scott’s collaboration with Nike and Jordan Brand has redefined the sneaker game since its inception in 2017, and one of the latest additions to this iconic partnership, the Jordan Jumpman Jack TR, kept the momentum alive.

The sneaker had a surprise limited release on Feb. 4 — Grammy night — via Travis Scott’s website. This drop coincided with his nomination for best rap album, adding to the buzz even though he didn’t take home the award. Set at $200, the Jordan Jumpman Jack TR officially released on April 30.

Rumors of the Jumpman Jack began swirling in July 2023, with fans eagerly awaiting its official reveal. The Jordan campaign did not disappoint, showcasing Travis Scott in a striking Vitruvian Man-inspired pose, holding the sneakers — a nod to the cultural and artistic weight of this release.

The Jordan Jumpman Jack TR combines trainer functionality with high-end aesthetics. Key features include a Travis Scott’s signature Reverse Swoosh, Cactus Jack smiley logo on the heel and 3D embroidery on the strap for added texture and grip. The Jordan Jumpman Jack TR earned its spot on the list for a simple reason: It sold out every single time it dropped, regardless of the website. This brand-new silhouette sparked endless conversations on Twitter, proving its cultural impact.  

Backed by Travis Scott’s creative vision, the Jumpman Jack stands out with its unique design and undeniable hype, solidifying its place as one of the most talked-about sneaker releases of the year.

5. NIGO – Nike Air Force 3 “Multi-Color”

Nigo x Nike Air Force 3

Nike

The world has been eagerly awaiting a Nike and Nigo collaboration for years, and on Oct. 4, that dream finally came true with the release of the Nigo Nike Air Force 3 Low.

During his time at A Bathing Ape, Nigo introduced sneakers heavily influenced by Nike models, creating iconic designs such as the BAPE STA, which drew inspiration from the Air Force 1. Many sneaker collectors came to love the BAPE STA as much as, if not more than, the AF1, thanks to its bold colorways and frequent use of patent leather.

The Nike x Nigo Air Force 3 features a premium upper crafted from embossed leathers and textiles, paired with a midsole foam and rubber outsole that pays homage to the original AF3 design. The tongue and heel graphics celebrate both the classic sneaker and Nigo’s cultural influence.

The custom packaging adds an extra layer of appeal, showcasing the story behind the launch colorway while hinting at future footwear and apparel releases. Inside, it includes an exclusive patch and pin designed specifically for this debut edition.

This collaboration had a remarkable rollout. An anime-style trailer introduced a new universe for the sneaker, reminiscent of Mighty Morphin’ Power Rangers and Kamen Rider. Additionally, Nigo and Nike brought back the excitement of sneaker campouts. The Nike x Nigo Air Force 3 and its accompanying apparel collection dropped exclusively on Sept. 28 at Otsumo Plaza in Tokyo, Human Made’s website and the I Know Nigo 2 pop-up in New York, with a global launch on Oct. 4 via SNKRS.

The I Know Nigo 2 pop-up in New York generated immense buzz, with fans camping out in line the night before the release. The scene was vibrant, with sneaker enthusiasts sharing stories — and even pizza — while awaiting the drop.

With its nostalgic campouts, premium packaging and an authentic storytelling rollout that resonated with fans, this collaboration was a must-have on our list.

4. A$AP Rocky – Puma Mostro 3.D

A$AP Rocky and PUMA have redefined innovation with the Mostro 3.D Slip-On, an avant-garde sneaker crafted through a cutting-edge resin-based 3D printing process. This shoe marks PUMA’s first foray into fully 3D-printed footwear, constructed entirely from a single material without traditional techniques such as stitching or gluing.

The original Mostro silhouette was already unconventional, but Rocky’s reinterpretation takes it to a futuristic level. Debuting at the Welcome to the Amazing Mostro Show during New York Fashion Week, the Mostro 3.D is a bold reimagining of PUMA’s archival model, known for its spiky sole and low-profile design. A$AP Rocky has pushed the boundaries of footwear design, transforming the iconic spiky sole into an all-over textured feature, giving the sneaker a dragon-scale-like appearance.

The Mostro 3.D is immediately striking with its synthetic upper drenched in a vibrant red, accented by a black gradient effect along the midsole. Hexagonal honeycomb patterns and circular perforations further emphasize its futuristic aesthetic. This daring design merges art with functionality, creating a statement piece unlike anything else in the sneaker world.

Released on Sept. 26 for $250, the PUMA x A$AP Rocky Mostro 3.D was one of the most experimental and sought-after sneakers of the year. Despite its unconventional appearance, it resonated with fans and sold out quickly. The collaboration stands as a bold testament to Rocky’s vision and PUMA’s commitment to pushing the boundaries of sneaker innovation.

3. Action Bronson – New Balance 1906R “Rosewater” 

Action Bronson x New Balance 1906R “Rosewater”

New Balance

Action Bronson has added another title to his multifaceted career — sneaker designer — releasing not just one of the best New Balances this year, but one of the top sneakers overall. The Action Bronson x New Balance 1906R “Rosewater” is a vibrant, attention-grabbing design. Featuring a pink base, the sneaker is enhanced with a bright pink TPU heel overlay, a silver-and-blue “N” logo for a touch of sophistication and bold volt green laces that create striking contrast. 

The upper consists of semi-translucent ripstop TPU layered over a creamy mesh and leather base, accented with pink details on the tongue, midfoot and heel. Gray suede appears on the toe and the vamp’s “N” branding, while orange mesh on the heel ties into the matching foam midsole. Inside, the insole features co-branded Action Bronson Baklava and New Balance logos. Inspired by women’s aerobics, the “Rosewater” release merges retro influence with modern flair.

Debuting on May 31 via Action Bronson’s website and later releasing through New Balance on July 12, the sneakers sold out in fewer than five minutes — a testament to the demand. Bronson continues to reshape New Balance’s image, pushing the brand beyond its “dad shoe” reputation and into the spotlight of modern sneaker culture. 

The rollout was equally compelling. In a heartwarming video filmed on the Manhattan Bridge, Action Bronson and his wife are seen dancing, hugging and enjoying each other’s company. While his wife sported the “Rosewater” pair, Bronson wore his “Medusa Azul” 1906R design. The wholesome visuals offered a fresh perspective on sneaker storytelling, making the shoes not just a fashion statement, but a celebration of connection and love.

2. Saucony Grid Omni 9 Jae Tips To Do List Pack

The Jae Tips x Saucony collaboration introduced The To Do List pack, featuring the third partnership between the two brands with a focus on the ProGrid Omni 9, a retro-runner originally released in the mid-2000s. The updated design bursts with vibrant hues, showcasing a honeycomb mesh upper with textile overlays, along with custom embroidered details on the tongue, heel and sockliner.

The To Do List collection is not just a sneaker release — it’s a tribute to the Bronx and New York City lifestyle, goal setting and the importance of comfortable, reliable sneakers that help navigate tasks with ease. The collection also includes two colorways of the Saucony ProGrid Omni 9 and, for the first time, two kids’ Shadow 6000s, further emphasizing Jae Tips’ connection to family and his belief in inspiring the next generation. The sneakers are housed in custom packaging that mirrors the vibrant designs of the shoes, with branding details such as “Made by Jae Tips” and “Savior” prominently featured.

The first colorway feature a peachy-cream honeycomb mesh on the toe, with a hot pink panel overlaid on the toe and tan with red detailing on the side. Light blue accents appear on the side overlays, while light pink leather eyelets are detailed with red and blue. A semi-translucent overlay in black diamonds runs along the side, and a reflective Saucony logo adds a pop of red and blue on the midfoot. The heel retains the same cream color, with a pink translucent TPU layer and red detailing at the back. The outsole mixes tan, blue, pink and red for a bold finish. On the medial side of the right sneaker, you’ll find Jae Tips’ signature Globe, while the left sneaker features the Jae Tips flower on its medial side. The sneakers are paired with peach laces and showcase a green mesh interior, complete with “Made by Jae Tips” branding.

The second colorway shifts to neon pink on the toe, with a purple overlay and black details across the toe and side. A gray overlay with light pink details appears on the side, and the eyelets showcase purple and pink accents. The 3D TPU layer in purple on the side is complemented by a blue Saucony logo. The heel is accented by a pink see-through layer and a purple Savior logo. The purple laces, navy tongue mesh and cream overlays complete the vibrant look. The interior features the same green mesh with “Made by Jae Tips,” while the midsole blends navy, light blue and hot pink. The outsole is finished in light blue and pink.

Jae Tips delivered an incredible rollout for this sneaker. He hosted a pop-up at Billionaire Boys Club, reviving the nostalgic campout culture cherished by sneaker enthusiasts. The event featured a limited release of Billionaire Boys Club x Jae Tips shirts designed to complement the sneakers. This unique experience wasn’t limited to New York; Jae Tips collaborated with sneaker stores in cities including Seattle and Boston, where he personally signed sneakers and boxes and posed for photos with every buyer.

With each release, Jae Tips continues to prioritize the community aspect of sneaker culture. His projects tell authentic stories that resonate with almost everyone, making them both relatable and memorable. Additionally, Jae Tips has brought significant attention to the Saucony brand. While Saucony has always been respected, Tips has drawn in new fans — people who hadn’t purchased Saucony sneakers before and might never have considered them otherwise.

It’s safe to say Jae Tips is emerging as the people’s favorite sneaker collaborator.

1. Wu-Tang Clan – Nike Wu-Tang Dunk High

Nike x Wu-Tang Clan Dunk

Nike

After 25 years, the legendary Nike Wu-Tang Dunk High finally made its triumphant return, cementing itself as one of the most highly anticipated sneaker releases in history.

Originally released in 1999 in collaboration with the Wu-Tang Clan, this sneaker’s striking yellow and black “Goldenrod” colorway — accentuated by the iconic Wu-Tang logo on the heel — has become the stuff of legends. With only 100 pairs originally produced and a mere 36 made available to the public as a nod to the group’s debut album, Enter the Wu-Tang (36 Chambers), it quickly became a grail among collectors and a milestone in sneaker culture.

At a time when artist-sneaker collaborations were nearly unheard of, the Wu-Tang Dunk trailblazed the path for today’s numerous music-brand partnerships, merging streetwear with the cultural clout of hip-hop. This groundbreaking collaboration not only elevated the sneaker’s mystique, but also solidified its place in history.

The 2024 retro release lived up to its hype. Nike Sportswear teased the sneaker’s comeback with a social media campaign that pulled in more than 96,000 likes.

In true Wu-Tang style, the launch was accompanied by a memorable experience. A Wu-Tang-branded ice cream truck parked outside Madison Square Garden handed out free Wu-branded ice cream and T-shirts, culminating in a surprise concert by the Wu-Tang Clan. The launch became a celebration of the group’s legacy, uniting music and sneaker culture in unforgettable fashion.

Nike also had an innovated early access strategy, offering fans with extensive Wu-Tang listening history on Spotify an exclusive chance to purchase the sneakers. This creative campaign rewarded loyalty, while also engaging a younger audience on streaming.

To top it all off, the Clan created hexagonal collector’s boxes, inspired by Wu-Tang’s signature style. The box included not only the coveted Dunks, but also a Staten Island Honey-scented candle and a co-branded T-shirt.

There was also a photoshoot that featured RZA alongside New York Knicks stars Jalen Brunson, Josh Hart and Mikal Bridges, blending the worlds of music, sports and fashion in a way that celebrated Wu-Tang’s impact across generations.

When the Nike Wu-Tang Dunk High officially dropped on Nov. 9, it satisfied the decades-long anticipation of both OG collectors and new fans alike. From the early NikeTalk forums to today’s TikTok feeds, this release underscored Wu-Tang’s timeless influence and reaffirmed that the sneaker culture is as alive and impactful as ever.

Kendrick Lamar was rap’s undoubted MVP of 2024 and Billboard‘s Greatest Pop Star of the Year, and Eminem thinks his epic run is going to continue into 2025. While Em and Lamar will be facing off in the best rap performance category at the 2025 Grammy Awards, Eminem believes that K. Dot is going to […]

An Eminem–50 Cent joint album has been atop Shady and G-Unit fans’ Christmas lists for more than a decade, and there’s still hope for it to eventually happen. Eminem and Paul Rosenberg joined DJ Whoo Kidd’s Whoo’s House Podcast on Christmas Eve (Dec. 24) for a rare 30-minute interview that at one point found Em […]

Ice Spice boarded her diamond-encrusted sleigh and came bearing gifts this holiday season, as the Bronx princess dropped off her Y2K!: I’m Just a Girl (Deluxe) edition on Christmas Day (Dec. 25). This edition boasts five new tracks, including collaborations with DaBaby and NLE Choppa, who appear on the anticipated “Hannah Montana,” while Bb Trickz […]

M.I.A.’s “Paper Planes” is the latest No. 1 on the TikTok Billboard Top 50 chart, rising 2-1 on the Dec. 28-dated survey.
The TikTok Billboard Top 50 is a weekly ranking of the most popular songs on TikTok in the United States based on creations, video views and user engagement. The latest chart reflects activity from Dec. 16 to 22. Activity on TikTok is not included in Billboard charts except for the TikTok Billboard Top 50.

“Paper Planes” reigns 16 years after the song’s original run, when it peaked at No. 4 on the Billboard Hot 100 in September 2008.

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Its rise in December 2024 is linked to a dance trend, while Diplo (one of the song’s producers/writers) weighed in last week with an upload noting the tune’s revitalization.

Trending on Billboard

“Paper Planes” concurrently boasts 4.4 million official U.S. streams in the week ending Dec. 19, up 19%, according to Luminate. It lifts 10-9 on Hot Alternative Songs and debuts at No. 20 on Alternative Streaming Songs.

“Paper Planes” reigns over a top five on the TikTok Billboard Top 50 that includes songs that have reached those heights previously, with four of the five even having reached No. 1 at some point. Mariah Carey’s “All I Want for Christmas Is You” leaps 8-2, while Stepz’s “Rock” rises 5-4 and Yeah Yeah Yeahs’ “Maps” goes 7-5; all three songs have led the list for at least one week. The fifth, Tyler, the Creator’s “Like Him” (featuring Lola Young), returns to its peak of No. 3.

Two songs enter the top 10, one for the first time. First there’s Wham!’s “Last Christmas,” which zooms 20-7. That’s five spots below its peak so far of No. 2, achieved on the Jan. 6, 2024, chart. The holiday classic concurrently jumps 17% in Billboard-eligible streams to 46.1 million, returning to its No. 3 peak on the Hot 100.

In all, five holiday songs appear on the latest TikTok Billboard Top 50, with the next highest being Brenda Lee’s “Rockin’ Around the Christmas Tree” at No. 18.

The other new top 10 – in this case a newcomer – is Ceechnyaa’s “Peggy,” which leaps 18-9 in its second week on the ranking. The British rapper’s latest single was released on Dec. 5 and has gone viral for its raunchy lyrical content, with some of the top-performing TikTok uploads being reaction videos alongside lip-synch clips.

“Peggy” shoots 63% to 3.1 million streams in the week ending Dec. 19, though the TikTok Billboard Top 50 is the only chart it’s made so far.

See the full TikTok Billboard Top 50 here. You can also tune in each Friday to SiriusXM’s TikTok Radio (channel 4) to hear the premiere of the chart’s top 10 countdown at 3 p.m. ET, with reruns heard throughout the week.

Boldy James had one of the best years of his career in 2025.
The rapper out of Detroit dropped three albums this year with three different producers — a format that’s starting to become his signature. At the top of the year, he released Penalty of Leadership with Montréal-based producer Nicholas Craven, then in June, he dropped Across the Tracks with fellow Griselda affiliate Conductor Williams, and earlier this month he and Harry Fraud finally linked up for The Bricktionary.

This particular project has been years in the making, as the two have ran in the same circles for a while now, becoming familiar with each other through Boldy’s cousin Chuck Inglish of the Cool Kids and meeting each other in person down in Austin for SXSW with the help of Action Bronson and a block of hotel rooms provided to him by Reebok. Their chemistry in the studio mirrors their chemistry in person. Harry arrived late to our interview at the Billboard New York offices in Midtown because of the traffic, of course, but one thing I noticed was how Boldy lit up when he walked into the conference room where we had been talking for about 30 minutes.

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We talked with the duo about finally working together, independence and just life in general. Check out our conversation below.

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So, how did this project came together?

Boldy James: I met Harry Fraud right after I met The Alchemist; it might’ve been on the same day, or same night type sh—t at SXSW. We had been talked about working, and I kind of lost focus on track from the music for a minute, so we revisited the idea of me and him finishing a full length project. We completed it two years ago and worked out all the particulars out. Now the world gets a chance to hear it.

Harry: That was my first time there. I’m there with Action Bronson and had a bunch of hotel rooms. He told everybody to roll with him, because Reebok had given him a bunch of hotel rooms. So, that must’ve been when we met. Obviously, back then, I was a different guy, using different things… Over time, I’d send Bo a song to jump on, but I always had in the back of my mind that to work on a project with him.

You guys have had this in the stash for two years?

Boldy: I sit on a lot of music. Y’all don’t usually hear my music no sooner than a year or two after I make it. The most recent, current to date, like music that I make up into the point where y’all get a chance to hear it is maybe The Alchemist projects and the Nic Craven projects. Everything else usually take a minute to come out, because we got a hash out the layout, the business arrangements and agreements, you know, terms and conditions.

Harry Fraud: The project in general was such a long time in the making. Boldy’s cousin, Chuck Inglish, was the first person to show me music on the Internet. Me and French [Montana] were in the city, and we were selling mixtapes hand to hand. And at that time, a guy that I was sharing a studio with was Chuck’s roommate in Chicago.

Chuck came to the city one time to our studio, and I’m working with French, we’re just doing what we’re doing. And Chuck’s on the computer, and I’m like, “What you doin’?” And he’s like, “Yo, this is Nah Right.” And I’m like, “What the f—k is that?” So, he’s like, “This is a blog.” I’m like, “What the f—k are you talking about?” And he’s like, “Yo, this is where people post your music on the Internet. This is how you get your music out.” And he hands me an email address and says I should send them a song. So, I sent them “New York Minute” and the rest is history.

The whole time Chuck is around us and he’s telling us that his cousin is the best rapper you ever heard. I’m like, “The f—k is this guy talkin’ about?” You know what I mean? Deadass. This guy is talking crazy. Then he starts showing us a song here and there and the guy sounds crazy. And he like, “This my cousin, Boldy.” This is all the way back then. That’s the inception of me even wanting to work with Boldy.

Boldy mentioned you guys worked on this together in person.

Boldy: We did them on the spot right then and there. That was how me and Al work. We sit in the studio, Al cook up the beats, I sit there scribble my rap while he whipping up. Same thing I did with H. Harry played the beats. He sitting there with me, I’m smoking, writing, maybe eat something, talk a little sh—t, and I look up, like, “Aye, H, I’m ready. You ready?” He pulls the beat up, and it’s showtime. We basically did each record like that.

Harry: Yeah, we worked on every song in person. We were staying in my house in the Hamptons together, and then we did some work at my studio in Brooklyn.

Boldy: I was telling him we didn’t do any email records.

Which is rare these days.

Harry: When you really get to know Bo, you realize that’s actually the only way to optimize him, in terms of us creating something that was cohesive — it was necessary for us to be together. It’s important for me with the guys that I really care about as humans and artists to be in the room with them. You know my guys that I really create that s–t with, Bo, Benny [the Butcher], Dave [East], French, we’re in the room. The only one, I would say, not — because he lives so far away and doesn’t travel all that much — is Spitta, but even with him our first stuff is together, and we kind of solidified the sound, so we can do it via email.

Word, you guys have built up a chemistry.

Boldy: Man, this my real brother. The unique thing about this album is that I was perfectly fine in the beginning of it — like the first 80 percent — but then the last 20 percent, I broke my neck, back and f—king leg in the accident. I could barely walk when I came back to finish the rest of it.

Harry: I’m honestly grateful that the album spanned those life experiences for him, because I know it’s cathartic for him to be able to express himself during all those different chapters. I know that allows him to get out whatever is inside him. Just even watching my boy go through that, it’s like, I can’t fix his neck, his back, but I can lend this to him to make him feel better, so he can work out whatever’s in his head. I love hanging out with him.

Boldy: I’m always pullin’ up.

Harry: Like, even yesterday we’re in the studio, I didn’t even think, “Oh, we’re gonna make music. I’m gonna pull up beats.” I just haven’t seen my guy in a while, so I just wanted to chill.

Boldy: I was dead two hours before I got to y’all. I was pullin’ up on my brother. I ain’t even tell them to cut a beat on nothin’. I got there and fell asleep.

Harry: [Laughs.] I feel like a lot of people don’t put enough value in that nowadays. You gotta create real chemistry to have musical chemistry. Talk about life, talk about what’s going on. We’re sitting there and he’s putting me on to a new guy in Detroit that’s on YouTube yesterday, and we’re laughing our asses off. You gotta create that thread. I feel like we’re able to do that effortlessly because of all that lineage I described before. It’s easy for us to work. We were never in the studio scratching our heads.

Boldy: Just having him there helps because with his history, his track record, I’m moreso looking at him for that look — like, “Yeah, we got one” — after I’m done with a song.

Harry: And he’ll tell you. When he would do a verse and I’m sitting there anticipating it — because there’s always a line or a metaphor, something I key in on — and I’m like, “Ahhh,” because I’m such a fan of him. It turns me up, it makes me want to work harder, it make me wanna refine it. And through the process of finishing the album, I put so much pressure on myself — because I feel like he did his job, so it was my turn to match what he was doing. It’s important for me to step up to the plate, even with the mixing and stuff.

Boldy: When he sent it to the first dude, and dude did what he did to it — when they sent it back, I was telling him, like, “It’s cool — but for some reason, I like it the way it sounded when we recorded it. So, just mix it like that.”

Harry: Sometimes, man, you gotta have somebody that you trust to shake you out of your comfort zone, your process, to make you step back and realize, like, “Nah, they got a point.”

Boldy: You forgot about that pulse that be on your beats.

Harry: Exactly.

Boldy: A lot of times, if it’s called for it, you can strip the beat and just have oil on vinegar. But with this type of project — I was telling him — I d–n near felt like we could’ve just put it out like that without three rounds of mixes.

Harry: He’s right. When I went back and listened, we had captured the essence, and we had lost a little bit of that by making it too shiny, too polished.

Boldy: The reason why the beats feel like this is because everything that’s going on with it is what it is that we feeling. When you get to stripping it and trying to bring this back out? Nah, leave that s—t just like that.

Do you use a certain program? A certain beat machine?

Harry: We used an MPC 2500, we used an MPC 2000 on some beats, we did some beats in Pro Tools. And at the end of the day, we put everything into Pro Tools to record his vocals and do the arrangements and stuff like that. The actual creation of the beats ranged from an MPC to an iPad to whatever. One thing I realized about myself is — maybe I got ADHD or something — but it’s easier for me to switch things up because that gives me a new perspective, a new way to approach the beat, a new way to create.

I know you guys said you recorded this together — but in terms of the sound, did you have a pack of beats in mind already, or were you making the beats as you went along?

Harry: When I know I’m working with somebody, I go through all the recent things that I’ve made — they might not be finished beats — and then the ones that I know or I feel will have the opportunity to fit that artist, I’ll go refine the beat, and then when they pull up, I’ll have a playlist. It might be 10 to 20, and then I’ll sit down with with the artist and key in on what they like.

Once I see what they’re keying in on for the project, that allows me to then go deeper and put more beats in that zone. That’s the linchpin for me, I’m off to the races. He’ll tell you — the first couple beats might have been more geared to what he had been doing with, say, Al [The Alchemist], because I’m such a fan and I’ve been listening to them.

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That would influence you a bit subconsciously.

Harry: Exactly, but then once I saw him keying into certain beats, I knew where he was going. It don’t even have to be spoken.

And Boldy’s style comes across so effortless.

Harry: Well, you know, it’s funny, because there’s been a lot of great MCs through time that are able to pull off a delivery that some would say is, quote, unquote monotone, but take it into these different pockets — like, say, a Guru from Gang Starr. That’s a perfect example of that back then, but he’s a new realization of what it is to give you that delivery where he’s not doing circus tricks with his voice.

It’s the ability to do that in such away that now you’re locking in on what he’s saying. And then when, like you said, on the third or fourth or fifth listen you’re catching s–t where you’re like, “Whoa, I didn’t even hear that the first three times.” That’s what the greats do.

Some of the songs reminded me of ’80s police procedurals like Miami Vice, but then you mentioned the cokewave s—t, you could kind of hear that style.

Harry: Yeah, that’s it, bro. If you go listen to Bo’s earlier s—t too, you know what I mean? That thread is in there too. It had a very like street gritty feel to it, and it was like bringing those two things together to create the vibe that we have now. It’s like all those sounds, but refined a little bit. When I was really approaching this is I wanted to hear him with a lot of bass in the track.

Boldy: There we go.

Harry: And I feel like the low end of this album, is unlike anything that Boldy has done, where, like, it’s a very full, round low end. When you put it in the car, that sh—t is gonna slam. It’s a motion picture. It’s The Bricktionary, it’s the manual. There’s not a lot of artists left that can tell you a story without it being a, quote unquote, story rap.

He raps like you’re sitting passenger side with him, rolling through the hood.

Boldy: That’s all that s—t is [Laughs.] We in the car all day, bro. Our kids have to literally drag us out the car and in the house. Give me a hug, sit down and have a bite to eat with me or something. We always ripping and running. I can’t sit still.

So, what’s the soundtrack for you when you’re on the road ripping and running?

Boldy: I’m a silly guy. I listen to RxKNephew being silly. I listen to a lot of drill music. I listen to Lil Durk more than probably anything. I was burnt off the Pop Smoke. I might listen to a little Nav. I listen to a lot of Lil Baby. I listen to a lot of Future. I listen to a lot of s—t that I don’t rap nothing like.

Future has a had a great year. What is it about his music that grabs your attention?

Boldy: Future is one of the most talented artists from our generation. I don’t even know how he come up with the s—t he come up. The same questions somebody asks me are the same questions I would ask an artist like Future and Jay-Z. Like, what the f—k was you thinking when you said that crazy ass s—t?

When you met Jay, you didn’t get a chance to ask him anything like that?

Boldy: He’s not a guy I would ask a lot of questions. I would more sit back and soak the game up. What the f—k can I tell him, other than something that he probably was already inquiring about, and I probably can’t really put him up on game. I can just give him some reassurance or something he probably was already thinking, or sorting out in his head anyway. That’s the OG. You don’t ever talk a n—a like that to death.

Harry: I swear I wanted to get him on the song we got Benny on, but when I reached out, my contact said he wasn’t recording. You gotta catch him when he’s in rapper mode.

You said that you ride around and raps pop up in your head as you take in your environment.

Boldy: I ride around in a million dollar Rolls Royce with the top down. It’s easy to write the raps like that. I’m coming through my ghetto with the top down, just reflecting on how I used to be walking around that b—ch with pop bottles. I used be around this b—ch selling crack rocks, robbing, stealing cars, all types of hot-boy-ass s—t. God spared me. I got a family now, I’m rich, I got a career. It’s like my goods are finally outweighing my bads.

Is it surreal sometimes when you think about that?

Boldy: I just always been driven. You get what you put into the s—t. I put a lot into this s—t, so I knew I was gonna get something out of it eventually.

Harry: He’s a perfect example of that, because no matter what Boldy is doing in life, he’s always working. He was in L.A. last week, then he goes to Detroit, then he drove to my spot in the Hamptons. I don’t take that lightly that he gets in a car for 12 hours to come do this. That’s not lost on me. It’s not just at his convenience, it’s an inconvenience, actually. And that’s when you see if motherf—kers are really about it; when they have to inconvenience themselves to do something.

You two have known each other for a minute, so why is this the only project you’ve put out?

Harry: Because we never pressed it. It’s all natural. Everything comes when it’s supposed to come, happens when it’s supposed to happen, and that’s the best genesis of something like this.

It’s organic.

Harry: Yeah, and one thing I’ve realized through working with him is that I’m a tool for him. He’s not fitting into my atmosphere. I’m coming into his and I have to figure out how to exist within that atmosphere without creating friction, tension, drag, if you will, on a plane flying, like letting him fly through his atmosphere in his perfect harmony. A lot of things with Bo I’ve had to not allow myself to get bent out of shape with his process or this or that. This goes for me too.

My process is, “Cool, come out to my house that’s three hours outside of the city so we can f—king lock the f—k in. We don’t got anything else to do but rap, smoke weed, watch TV, whatever we’re doing, eat, boom, boom, boom.” Our supreme focus is on the music. I think it’s really important for producers to become producers again. If producers want to achieve longevity, they gotta to figure out how to continue to update their process and tailor it to the artist that you’re working with.

What do you use to write? A notepad, your phone? What’s your process like.

Boldy: Here’s my process. I ride around, I think of pretty much what I want to say, right? And then sis will say something to me, or we might be on the freeway, I look up see a billboard, or a street sign, and then, when Isee the right place, person or thing, it might write my whole rap for me just off the course of my day. I can’t explain it. It’s like my brain just get to unlock and then I take it to my phone. But I’m just trying to take note of all the s—t that I really thinking in my head and now I’m trying to catch lightning in the bottle. Then, when I know I got it, I go to the studio and drop it.

You guys remember that golden era, but also grew up with the Internet and watched the industry shift as you were coming up.

Harry: Those walls are tearing down. They don’t exist in the same way anymore. In terms of the scalability of the business. We control all our sh—t. The rappers back then had boundaries and ceilings put on them by corporate entities.

Boldy: And they wasn’t as privy to the Internet where they make a mockery of people that’s getting finessed in their deals. Seeing that on the Internet makes you want to have more business sense when you approach these deals and these companies.

Harry: Yeah, because we’ve seen the horror stories.

Boldy: This the scary part: 20 people getting paid before you, but you paying them out of your pocket, but they count your money before you do, and pay you out of your own hard work and labor. When you see a whole bunch of trial and error of that it makes you want to reevaluate your situation, or it makes you go into a situation being more informed.

Harry: You can’t trick us with $100,000. No disrespect to anybody from any era, but you can’t trick us. You can’t shake $100,000 in front of us and make us sign over our life. We touch that in our sleep by putting the music out by ourselves.

Boldy: Don’t do that, H.

Harry: I’m sorry. It just hurts my feelings. It insults me. I can’t remember the last project I took up front money for. I don’t want it. I’m comfortable waiting for mine. I love delayed gratification.

Boldy: I have the patience of a sniper.

Harry: 100 percent, because I know what’s on the other side. If you’re giving me this up front, you’re not doing that out of the kindness of your heart. You’re doing that because you know on the backend, you’re gonna make like three times more. It’s like a sleight of hand from a magician. To get the card out of your ear, I got to get your eyes over here, and then I’m reaching over here.

I peeped it so clear from the inside that I told myself, I’ll never go for that again. My first deal was a stupid deal, but I was so hungry. You give me 180 grand for whatever, I’m like, “S—t.” Yeah, that was a bad deal, but I learned the best lesson. Now we’re so fortified, man, we control our destiny in so many ways.

And you want to stay as independent as possible now.

Harry: I’ll never go back to that life. I’ll never change this tune. I only want ownership. The story of what I do in business hasn’t really been told on the front line yet because I’m really in my artist bag right now. But 10 years from now, people are going to look at what I’ve been doing for the past decade plus, and understand what I’m really doing in business and how much s—t I really have my fingers in that no one knows about musically, they’ll realize that I figured this s—t out and then I’ll quietly set up the next chapter. This is what all of this has been a catalyst for.

The mainstream is definitely paying attention, they’re absorbing it all, getting inspired, maybe biting a little bit.

Harry: The sauce that these independent guys are bringing? They’re all absorbing it. The production, the style of dress, to the way they’re rapping, everything.

A lot of times the mainstream stuff on streaming services are 20-30, songs long and it sounds like they weren’t in the studio with the producers sometimes. Some of those albums don’t feel cohesive, they sound like they just threw something together.

Harry: Totally, and I started to realize that I was happy to be a mercenary for people for a long time. You hire me to come kill, I kill and leave. You know, but it might be one song, it might be two songs. It might on your project, right? I’m happy to do that, but like I’m confident in my ability to do that. But what I realized is that I’m more satisfied artistically and as a human being with building these worlds with people like you said, when you listen to it, it sounds like a movie. That makes me feel more satisfied.

You were going for that anyway. You came up really working closely with French, and most of Boldy’s projects are with one producer.

Boldy: You can miss big both ways. He can leave an element out of the project that maybe you would get working with multiple producers. But, you know, it also could be super cohesive with everything you want out the project, because there’s one producer producing, especially when you’re working with the pros. They know that there’s an X amount of taste palettes that want this and that and this and this on the album. So they try to satisfy all those appetites.

Harry: He’s very nonchalant about it, but when you really step back and think about the people that gravitate towards his nucleus, there’s got to be something special there. We all gravitate to his talent, and that’s what inspires the producer to be great. And if you look at the guys that are around Boldy, I mean, it’s like, insane. It’s the real snipers, it’s the real ones. The guys that really do this on a higher level.

Looking at that from afar, you realize there’s got to be something really special about this guy. It’s a je ne sais quoi; you can’t out your finger on it necessarily. We can point out all the kind of nerd s—t aspects of the rapping, but at the end of the day, it’s passed all that. It’s a special thing to work with artists like Bo.

Boldy: I appreciate that, champ.

He’s been on a run — this is your third project this year.

Boldy: I got a lot of music. A day in the life with the mafia will write your whole album, so that’s my problem. I’m privy to something that a lot of people gotta pay to experience. Most people got to pay to go to the hood and hang. They be getting extorted and pressed by n—as in the neighborhood for them to even be able to come around. With me, we are the neighborhood. If you really like trying to get inspired or you can’t think of another way to be creative, musically, come hang out with us. It’ll open your eyes and broaden your horizons, so you’ll be able to scribble some s—t that another person will have to read a book to know something about this type of s—t. That’s my advantage, but it’s a curse too, you know?

Harry: He’s insanely prolific. And if you notice, for me, I always gravitate towards artists that are very prolific, because I like to make a lot of music. I have to make music whether I was successful with it or not. It’s my therapy, it’s my way I work out what’s going on inside my mind. It’s everything for me. If I’m not doing projects with people, you might only get to hear 10 Harry Fraud beats a year. That’s not enough for me, I need more. I need to get it out of me.

What’s the strategy for next year? How you plan on attacking 2025?

Boldy: I want to drop an album with my sister Double D. I want me and Double to do a crazy ass full length. Just me and her and whoever she want on the album, because she got a better ear for knowing artists outside of hip-hop, outside of street rapping, all this drill rap s—t, she listens to a little bit of everything.

Harry: I have a lot. Me and Benny are probably about three quarters away done with The Plugs I Met 3. Me and Spitta got a new album coming.

Y’all gotta put that tape out already.

Boldy: Me and Butch? I can’t rap better than Butch. I’ma do the album with Benny and get Conway to write my raps [Laughs.] Those my real guys, bro. I love West, I love ‘way, I love Benny, man. It’s love forever with them, guys. I don’t never see us having no bad blood or falling out, having no strain on the relationship, I mean, but H will tell you, we pretty much got a good judge of character. Our circle, overall, is a lot of the same players involved. But like he said, it’s really like a brotherhood there. It’s not a falsified relationship, just for, the purposes of music and making money off each other. Them n—as got money. H ain’t got to work with me.

Harry: This is the new class of the independent guys that are touching real paper, and that makes us respect each other so much more, because it’s like, yes, we’re all good at music, but we’re also really good at business.

Boldy: We are the star childs of our families. We’re wiz kids and these fake thugs and s—t out here in the streets, they don’t give enough credit to the guys that are smart. They try to make being smart nerdy, and nerdy not cool. I embrace the nerd in me. You feel me. That’s what make my world spin. That’s what you will pay my bills.

What are you a nerd about?

Boldy: A lot of things. I’m an evil genius on a lot of things. That’s nerdy in a sense.

What’s good with that Dilla tape? You had said that the record is done, paperwork is done, you were just waiting for the right time.

Boldy: Shout out RJ Rice, and Young RJ — Slum Village, Detroit s—t. Big RJ and me prayed over the album, and when it’s time, I know he gonna put it out because I’ve been catching a lot of steam. I think he just waited until I got back hot to put it out for real because he didn’t want it to fall on deaf ears. It’s a good project.

Just in time for the last chart cycle of 2024, GloRilla adds to her already strong results this year with a first No. 1 on Billboard’s Rhythmic Airplay chart thanks to “Whatchu Kno About Me,” her collaboration with Sexyy Red. The pair’s co-billed single rises from No. 3 to rule the chart dated Dec. 28. As GloRilla achieves her first leader, Sexyy Red banks her second No. 1 on the radio ranking, but first in a lead or co-lead capacity.

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“Whatchu Kno About Me” advances to the Rhythmic Airplay summit after a 10% boost in plays that made it the most-played song on the U.S. monitored rhythmic radio panel in the tracking week ending Dec. 19, according to Luminate. The collaboration unseats Future’s “Too Fast,” which slides to No. 2 after one week in charge.

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The new champ also borrows from a previous Rhythmic Airplay hit. It samples Lil Boosie’s “Wipe Me Down,” featuring Foxx and Webbie, which reached No. 23 in 2007 and spent 16 weeks on the list.

As mentioned, GloRilla achieves her first No. 1 on Rhythmic Airplay. Before the coronation, her previous two singles both put her in touching distance of the top spot. A collaboration with Megan Thee Stallion and Cardi B, “Wanna Be,” peaked at No. 3 in August, while the Memphis rapper’s solo single “TGIF” peaked in the runner-up spot last month.

For Sexyy Red, “Whatchu Kno About Me” secures the rapper a second Rhythmic Airplay No. 1, after she and SZA featured on Drake’s “Rich Baby Daddy,” a two-week leader in December 2023. The reigning champ is the rapper’s first time in charge through a lead or co-lead billing; her prior best in that category was with her “Get It Sexyyy” single, which peaked at No. 8 in July.

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Adding to the triumphs, “Whatchu Kno About Me” rules Rap Airplay following an identical 3-1 climb. It jumps into the top slot after a 10% surge in audience in the tracking week, and likewise replaces Future’s “Too Fast,” which backtracks to No. 2 (down 11% in audience). There, GloRilla nabs her third No. 1, after “Tomorrow 2,” with Cardi B ruled for six weeks in 2022-23 and “TGIF” reigned for eight weeks earlier this year. Sexyy Red, meanwhile, picks up her second Rap Airplay No. 1, after a four-week run for “Rich Baby Daddy” in December 2023.

In addition to their current radio hit, GloRilla and Sexyy Red are together on another budding hit. The pair, alongside Lil Wayne, features on Tyler, The Creator’s “Sticky,” which pushes 10-8 on Rhythmic Airplay (up 17% in plays) and holds at its No. 11 high on Rap Airplay (up 11% in audience).