R&B/Hip-Hop
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LISA couldn’t be more excited to paint the town red with Doja Cat, whom she called her “dream” duet partner ahead of the duo’s upcoming “Born Again” collaboration with Raye.
In a new interview with Capital Breakfast‘s Jordan North posted Monday (Jan. 27) — seemingly filmed before the BLACKPINK star announced her new project featuring Doja and the “Escapism” musician on Jan. 24 — LISA was immediately ready with her answer when asked which artist is her “dream” collaborator. “I want to team up with Doja Cat,” she said, smiling excitedly.
The Thai performer coyly said that she wasn’t sure if she could call Doja a friend just yet, but noted that they’re both “in the same company.” Both LISA and the “Woman” musician are signed to RCA Records, the former in partnership with her self-owned LLOUD company and the latter through RCA’s Kemosabe Records imprint.
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The interview comes three days after LISA announced that she was joining forces with Doja and Raye on “Born Again,” sharing a chic photograph of the trio posing in glamorous black cocktail dresses on Instagram. The girl group star also revealed at the time that the new track will drop 7 p.m. ET on Feb. 6.
A few weeks after “Born Again,” LISA’s debut solo album, Alter Ego, will arrive Feb. 28. So far, the K-pop phenom has released three singles from the project: “Rockstar,” which reached No. 70 on the Billboard Hot 100, “New Woman” with Rosalia and “Moonlit Floor (Kiss Me).”
Recorded partially in Thailand while LISA was filming The White Lotus — “I don’t sleep,” she joked on Capital Breakfast of making her acting debut and music at the same time — Alter Ego will find the star exploring five different inner personas, each of which have their own names and character traits. Her favorite is one named Vixi, she revealed on the show, because “she’s the bada–, she’s a villain.”
“I was trying so many different kinds of music styles while I was recording,” LISA added of her album. “I was like, ‘Oh, well I’ve never done this kind of stuff before, but it sounds great. Why not just kind of like put all the different styles into the album and call it Alter Ego?’”
As for Doja, the Los Angeles native hasn’t dropped an album since 2023’s Scarlet, which reached No. 4 on the Billboard 200. Her most recent project wasn’t music-related at all, but rather a charitable undertaking supporting wildfire relief in her home city; earlier this month, the Grammy winner unveiled a line of custom merchandise that’ll funnel 100% of its proceeds to the American Red Cross’ efforts in Southern California as the L.A. area rebuilds from the deadly fires that have left tens of thousands of residents displaced with immeasurable damages to the city’s infrastructure.
See the “Born Again” announcement below.
Nominees: “After Hours” (Diovanna Frazier, Alex Goldblatt, Kehlani Parrish, Khris Riddick-Tynes & Daniel Upchurch); “Burning” (Ronald Banful & Temilade Openiyi); “Here We Go (Uh Oh)” (Sara Diamond, Sydney Floyd, Marisela Jackson, Courtney Jones, Carl McCormick & Kelvin Wooten); “Ruined Me” (Jeff Gitelman, Priscilla Renea & Kevin Theodore); “Saturn” (Rob Bisel, Carter Lang, Solána Rowe, Jared Solomon & Scott Zhang)
Analysis: It’s always a good sign when a song earns nominations in both songwriting and performance categories, which means Coco Jones (“Here We Go”) and SZA (“Saturn”) have particularly strong chances at taking this one home. Jones won best R&B performance last year with “ICU,” but lost best R&B song to SZA’s “Snooze.” “Saturn,” though a hit, wasn’t as big of a smash as “Snooze,” but SZA’s seemingly unstoppable momentum and forthcoming co-headlining North American stadium tour with Kendrick Lamar (a seven-time nominee this year), could help her win the trophy.
Nonetheless, the frontrunner across the R&B field is probably Muni Long. Revenge didn’t exactly light the charts on fire (it missed both the Billboard 200 and genre-specific album rankings), but the record spawned three consecutive top three Adult R&B Airplay singles, including the chart-toppers “Ruined Me” and “Make Me Forget.” With “Ruined Me” earning a lot of love from R&B circles and Long remaining a consistent cultural presence via performances and candid music industry revelations, this could very well be the Year of Muni Long.
Kehlani earned three nods this year, and this is her first nomination in this category. “After Hours” was one of the few uptempo R&B hits from the last year, which could help its chances in a songwriting category. Tems‘ “Burning” probably has the same chance of winning as “After Hours”; it’s a poignant track that finds the crossover star soaring in a leading role after being a key featured player on Grammy-approved hits like Future‘s “Wait For U” and Wizkid‘s “Essence.”
We’ll call this category for Muni Long; “Ruined Me” is fresh, commercially successful, critically acclaimed, and features the most-nominated R&B artist of the night.
Prediction: Muni Long, “Ruined Me”
Look Out For: SZA, “Saturn”
Kai Cenat — the eternally upbeat streamer whose profile has exploded in recent years to make him the most popular personality on the Amazon-owned Twitch platform — is taking a moment to think.
In the five years or so since he’s become a full-time content creator, Cenat has had some of the most famous hip-hop artists, athletes and actors come to his house to drop in and join the “chat,” the affectionate word he uses for any of the 700,000-plus people who subscribe to his channel. He’s thinking over whether he can recall a favorite moment among so many, but it’s tough. It wasn’t when SZA and Lizzo stopped by together in the fall, nor when NBA All-Star Kyrie Irving taught Cenat’s friends and family how to play basketball. It would be reasonable to think it might be one of the many times Kevin Hart, one of his idols, swung by to kick it during the holidays.
Sitting in the basement room of his mountainside Georgia mansion, the 23-year-old needs a beat or two to consider the options. The room is a temple of adolescence, with pictures of his favorite basketball players, vintage arcade machines like Pac-Man and a gaming racing wheel. He has a huge walk-in closet and a king-size bed, both of which are being used by his three-person styling team. The only part of the room that hints at some sort of professional living there is the desk at one end that contains the computer and camera setup that power his streaming empire. Dressed in a BAPE hoodie and stonewashed denim that make him look like he’s straddling sartorial eras, Cenat finally settles on an answer: The May weekend last year when Drake and Kendrick Lamar dropped a total of four songs, three of them back to back.
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“That was the most fun experience I’ve had,” he says with a smile bright enough to power a Tesla. “I’m not going to lie.” It’s tough to tell if he’s actually super excited or just trying to manage his constant and unbridled childlike energy.
“We never experienced something like that,” he explains. “It was a good week. Everybody had their opinions. I was literally hopping on stream and had like 60,000 viewers. As soon as they dropped, my s–t was spiked to like 100,000.”
When it came to the beef that ended up taking over hip-hop for the better part of 2024, most popular streamers took sides or called winners, and Cenat was no different. “I’m cool with Drake,” he says. “So people would expect me to be on Drake’s side.
“But I’m not going to lie,” he continues. “Kendrick won that battle. It was good. I loved every second of it. I was just appreciating the moment. Like, bro, we got bangers right now that’s dropping back to back and everybody’s talking about them. It was definitely fire.”
Kody Phillips top, Louis Vuitton pants, AMIRI hat, Jacob & Co. watch.
Andrew Hetherington
For a person who makes a living by staring straight into a camera for hours on end and connecting with strangers, appearing truthful and genuine is crucial — and it’s one of Cenat’s superpowers. It’s what has allowed him to not only become the most popular streamer on Twitch, but also the most popular streamer in hip-hop and, arguably, one of the most powerful people in all music. No other streamer has been able to corral as many artists to be a part of their online world as Cenat has — and very few have earned the cultural respect from fans and artists that he has. His words hold so much weight that he’s able to materially affect the careers of the superstars his fans care about. That’s why during that weekend in May, Drake told Cenat to “stay on stream” before dropping his “Family Matters” dis track — he knew a good review from the jovial streamer would bode well for him not only in his sales, but in his battle with Lamar. But it’s also why, after the streamer said Drake’s “The Heart Part 6” was weak, Drake allegedly blocked him.
That’s just one of many major moments Cenat has driven for music’s biggest stars over the past few years. He’s had spats with Nicki Minaj, Blueface and Ye, though he eventually made up with all of them. (Minaj even gifted him a pink throne that he proudly keeps in his bedroom and doesn’t let anyone sit on.) Most recently, while on a stream in early January, he panned Lil Baby’s highly anticipated fourth album, WHAM, even questioning why certain songs were added to it. WHAM trended on X — mainly due to jokes about Lil Baby being washed. While it’s unfair to attribute to Cenat the initial negative reaction Baby’s album received on social media, he had a significant hand in spreading the sentiment that it wasn’t Baby’s best work. That’s just the power Cenat holds in 2025: He’s a self-made institution. Like EF Hutton, when Cenat talks, people listen.
All of that has made him, for all intents and purposes, the closest thing Gen Z has to 106th & Park or TRL, the erstwhile midday live-music shows that used to air on BET and MTV and were appointment viewing for any fans wanting updates on their favorite artists. Cenat’s stream is now the main place to tune in to see artists having fun and feeling comfortable enough to let loose and relax. “Yeah, people will be saying that,” he says with an impish grin. “For everyone to come to play music or just have a fun interaction, it means a lot to me, honestly, because I didn’t think, out of everybody, they would want to come over to my house. I still haven’t got to like really let it sit in and really let it digest, but it does mean a lot to me, and I’m just having fun as I go on.”
Building a platform to rival the biggest cable music stations of the 1990s and early 2000s should take at least a decade — but it’s important to understand how quickly all this has happened. Cenat, who first started posting on YouTube in 2019, is not an overnight success. But considering how integral he’s become to the cultural fabric, you could be forgiven for thinking he’s been ingrained in the hip-hop internet landscape forever.
Before first appearing on the platform, the Bronx-born creator had moved to Georgia at a young age with his mother and siblings, living in a homeless shelter while his mother worked multiple jobs to create a better life for them. It was tough, but Cenat says with his trademark positivity that he doesn’t remember those times as rough or bad. The family eventually made its way back to New York, and Cenat enrolled at SUNY Morrisville to study business administration. In search of a creative outlet, he started posting funny skits on YouTube. For Cenat, the decision was a no-brainer: “I watched YouTubers growing up — that’s why I understand it so well.”
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Andrew Hetherington
Mainly filmed in his dorm room and around campus, Cenat’s skits were low-rent affairs with minimal costumes or production where he came off as a slapstick comedian in the tradition of Martin Lawrence. His most viewed videos were his challenges, like the popular “Try Not To Laugh Challenge” that he still does to this day and clips like the Extreme Ding Dong Ditch series, which sounds crazy but was just Cenat and his friends playing the childhood game in different locations. They didn’t get massive traction, but they caught the eye of fellow Bronx-bred creator Fanum, who invited Cenat to join the AMP (Any Means Possible) collective of YouTube creators. Soon, Cenat was posting videos at an increasingly rapid pace, as well as appearing in clips by other AMP members.
By 2021, Cenat was ready to branch out from YouTube and grow his audience another way. He decided to try livestreaming and landed on Twitch, the platform Amazon acquired in 2014, as his new home. At the time, it was being used mainly by gamers to livestream gameplay while avid fans watched like a professional sport. Cenat enjoyed playing video games, but his first foray onto Twitch was through what are known as “just chatting” streams, where he’d sit down with a camera on his desk and, yep, just talk with his audience. By the end of his first day on Twitch, he had 5,000 followers. By the end of his first month, he had 70,000. The next month, 140,000 people tuned in.
Despite Cenat’s brand now being so closely associated with hip-hop, he didn’t start producing music content, really, until he started streaming. “When I started streaming, most of my content was blowing up based off me just reacting to different songs and listening to albums when they drop and just enjoying it for what it was and just saying, like, my opinions on it,” he remembers. “And then, like, people just loved it.”
In fact, he didn’t even listen to rap until he was a teenager. Growing up, “I did straight Michael Jackson up until high school” — which is when Cenat became a fan of a hometown hero who was then dominating the charts: A Boogie Wit Da Hoodie. “That was my real transition,” he says. “I went from Michael Jackson to A Boogie, and I explored from then on.”
His musical exploration has fueled his Twitch channel’s growth: Thanks to his Mafiathons — monthlong 24-hour streaming marathons that he’s held with some of the most famous names in music, sports and entertainment — Cenat now has the most subscribers on Twitch (728,535 at press time) and holds its record for the most concurrent streamers at 720,000. He’s now also one of the richest streamers in the world, according to Forbes, which estimates his 2024 earnings at around $8.5 million. (Cenat declined to comment on his earnings.)
Andrew Hetherington
His manager, John Nelson, credits these streaming marathons with cementing the Kai Cenat brand. “His first 24-hour stream [in January 2023] is really when his trajectory went off,” Nelson says. “And it’s interesting — I believe it was that one that ended with Ice Spice [on camera]. Funny, because both of them took off at that same time. Two New York kids. And, you know, they were both very popular then, but they weren’t the megastars that they are today.” Each of Cenat’s Mafiathons has helped him not only grow his audience but also break Twitch records; the most recent, in November, featured a who’s who of pop culture that included Serena Williams, GloRilla, Sexyy Red and Druski that helped him break the record for most subscribers, with more than 340,000 new people paying $5.99 to join Club Cenat.
Yes, more than 720,000 people pay money to watch a 23-year-old talk about whatever comes to mind and prank his best friends. But why, exactly?
“I just think it’s the creativity,” Cenat says. “This is just the vibe I give off, like on my stream. I try to make it as fun as possible. And being able to, like, break ice with anybody who comes on.”
It’s the creativity, sure. But it’s the combination of that creativity with his comparatively radical sincerity that has endeared him to Fortune 500 companies like McDonald’s, T-Mobile and Nike. It’s also what drew the likes of Snoop Dogg, the veritable hip-hop pitchman who’s able to move between disparate worlds, to tap the young star to work together. And it’s the reason Hart, the blockbuster comedian who has mastered the art of multimodal content more than perhaps any other superstar, took a liking to him over any other streamer of the moment.
Cenat, much like Snoop and Hart, has built a brand on being genuinely unproblematic, which, combined with his affable demeanor, has appealed to an unusually large swath of people. Unlike several other popular streamers, he hasn’t delved into the incel echo chamber side of streaming culture that has, in part, been popularized by Twitch competitor Kick. The Australian-based streaming platform reportedly offered Cenat $60 million to switch to Kick, but he turned it down.
When asked why, Cenat struggles to articulate a clear metaphor. “Say, for example, you go to Steph [Curry] and you’re like, ‘Hey, man, we want you to be a running back [in] the NFL. You’re so good at basketball, but we want you to just leave everything behind right now and go to NFL football and be a running back,’ ” he says. “It doesn’t make sense! I’ve been on Twitch. I’ve built a core community. Kick is not my home. My home is definitely Twitch. If it ain’t broke, don’t fix it. That’s what I live by.”
Andrew Hetherington
Andrew Hetherington
And, unlike a number of popular streamers, he’s managed to stay clear of the political discourse that dominated the conversation in 2024. “It’s just because I don’t understand it. Some people say I should just do some research on it and, like, inform myself,” Cenat explains. “Now, I’m living in America, so it’s good to know what’s going on in politics. But like, I’m just not educated enough to speak on that.”
On the early January day I sit down with Cenat, Adin Ross, the superstar Kick streamer who famously interviewed President Donald Trump and gifted him a Tesla Cybertruck, made a statement apologizing for “raising a toxic community” on the platform and vowed to do better. “I want to rebuild,” Ross said. “I want to actually completely revamp and reset everything. I want to go back to stuff that matters. With that being said, every stream that I do, especially at this point, until I say something else, is going to be something that’s heartwarming and something that’s meaningful.”
Sounds a lot like Cenat, doesn’t it? He brushes off the idea. Cenat believes a fan base is a reflection of the creator. “So if you feed it nonsense, you’ll get nonsense. [Ross] realized what happened and now he’s trying to make a big change.”
But regardless of how he frames it, Cenat still has major clout. On Aug. 4, 2023, a full-on riot ensued in New York’s Union Square when he announced to his massive audience that, to celebrate his first streaming marathon, he would be giving away PlayStation 5 consoles and gift cards there. But he didn’t have a permit. Around 3 p.m., large crowds started to form in Union Square, and police took notice when people began to destroy public and private property. The New York Police Department called in 1,000 officers to the scene — and then all hell broke loose. Cars were destroyed, store windows were broken, and seven people were injured, including three NYPD officers. Over 60 people were arrested, half of them minors. It was a rare dark day for Cenat — but it proved just how big his brand and celebrity had gotten.
In 2023, Cenat and his small team — his assistant/production partner Brianna Lewis, his videographers and manager Nelson — traveled to Nigeria. And when they stopped by Makoko, a small, impoverished waterfront settlement on the outskirts of Lagos, they realized they were out of their depth.
The village didn’t have broadly available internet like the city itself, so Cenat couldn’t stream. But what really caught him off guard was the state of the Makoko Children Development Foundation School and Orphanage. “I went over [to Nigeria] just to go visit it, see how it is, and I went out where I just seen things that I was like, damn,” he says. He decided then and there to at least try to help improve the town. “I stumbled across this school that they had in this very small school building. These small classes and the kids were so eager to learn even in the condition that they were in. Don’t get me wrong: When I went to Nigeria, I seen beautiful parts. They got great big houses, fire cars — like, Nigeria is beautiful. [But] the place where I went to was Makoko.”
His first plan was to just fund some renovations to the school, but soon that didn’t feel like enough. So he decided to give 20% of his earnings from his November Mafiathon 2 to build a brand-new school in Makoko. “Hopefully it comes out exactly like what I’m imagining,” he says. “They said it’s going to be done this year probably, and I want to go back to Nigeria and see how it is and [have] like a grand opening. I want to be able to stream that.”
Andrew Hetherington
Cenat’s work in Makoko offers a window into how he envisions his future. He has dreams of doing more with the streaming format, but also, maybe, leaving it all together. Though he loves streaming, he wants to act in and direct movies. (Not TV, though: In his words, “No one watches TV anymore.”) Hart, whom he now calls a friend, has been helping him prepare for that next stage of his career; Cenat won’t share specifics, but says Hart has given him certain movies to watch and has been advising him. “I would love to be in movies and stuff; he definitely pushes me,” Cenat says. “He tries to connect me to the right people that direct and write movies and produce them.”
Would he leave streaming behind for Hollywood? Perhaps — but not right now. “Our good friend, [YouTube superstar] Mr. Beast, was like, ‘Why would you use something that you’re so good at to catapult you into another category? Just be completely dominant in the category that you’re in right now and just take over that.’ And I’m like, ‘Damn, he does make a good point.’ ”
His current solution to the conundrum: eschew Hollywood entirely and produce a movie on his own. “I want to be able to, like, put it out to the world,” he says. “I’m going to take a hit financially. But like, I want to be able to put it out to the world and just see if a company will pick it up.”
For the moment, Cenat remains laser focused on streaming. After all, his is one of the only streams that can genuinely help (or hurt) an artist’s career, at least in his mind. When Cenat panned GloRilla’s 2023 single “Cha Cha Cha” with Fivio Foreign, the Memphis MC blocked him on social media. He felt he was just being honest. “If there’s some bad music, I’m going to let you know it’s bad,” he says. However, according to Cenat, after their dustup, Glo glowed up. “We’re good friends now. And ever since I told her that one song was bad, she’s been making hits!” He’s not wrong. Ever since that spat, Glo has notched five songs in the top 40 on the Billboard Hot 100.
And when the biggest names in entertainment are DM’ing and texting you to ask to visit your crib and hop on your stream, what could possibly measure up next? Going bigger — even bigger than the movies. “I want to go to space!” Cenat exclaims. “I want to be the first human in space to float around, [stream] and talk my talk to my chat and then come back down to Earth.”
He’s serious, too. He wants to do everything he wanted to do as a kid, living and dreaming in that homeless shelter. “I want to have the whole Avengers on my stream one day,” he says with the enthusiasm of a middle schooler. “I really believe that’s going to happen one day.”
This story appears in the Jan. 25, 2025, issue of Billboard.
Manchester-based rapper Aitch has fired back at Central Cee after the latter dissed him on his recently-released album Can’t Rush Greatness (Jan. 24).
On the LP’s “5 Star,” Central Cee (real name Oakley Neil Caesar-Su) came for Aitch in a line that referenced the latter winning a BRIT Award over him at the 2023 ceremony. Aitch triumphed in the hip-hop/grime/rap category over Central Cee, Dave, Loyle Carner and Stormzy. Central Cee has been nominated for the award a number of times and has yet to grab the prize
“I felt like a p—k when I went to the BRITs and they gave the award to a guy called Aitch/ I had my acceptance speech prepared like, ‘Long live F’s,’ I’m goin’ insane,” he said. The latter line references Central Cee’s close friend Fernando “FDot Johnson” who was murdered in January 2023.
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Later that afternoon (Jan. 24), the Manchester rapper responded to the diss with a track “A Guy Called?” which was uploaded directly to his Instagram with the caption “leave me alone” alongside a picture of his BRITs trophy. On the track’s opening line Aitch claims that Central Cee is an “influencer” and that he will “jump in the booth for something to do.”
Further references in the track allude to Cench’s BRITs barb, saying: “Little boy is just there to be spun, gettin’ mad at the BRITs, there’s bare to be won.” Later in the track, Aitch adds: “Bringin’ the BRITs up two years later, f— my life, you should go live yours.”
Elsewhere Aitch alleges that Central Cee employs ghostwriters (“All your songs get wrote by Clint, in the booth, one mic, two c—s”) and makes reference to Central Cee’s ethnicity (“Clint was p—d ’cause Cench got beat by a white MC, Cench is as white as me”). Speaking to British Vogue in 2024, Central Cee said that he was born to an English mother and a father of Guyanese and Chinese ancestry.
A number of their U.K. rap contemporaries including Kairo Keyz, ArrDee and M1llionz have commented on Aitch’s Instagram post. Central Cee responded to the track by commenting “fair enough” alongside a flame and laughing face emoji. Listen to the track below.
Aitch released his debut album Close to Home in 2022 and which reached No. 2 on the U.K.’s Official Albums Chart.
Central Cee is nominated once again in the hip-hop/grime/rap category at the 2025 BRITs which take place March 1, where he will go up against Dave, Ghetts, Little Simz and Stormzy for the prize.
Two days after the death of DJ Unk, the Atlanta rapper behind the 2006 snap hit “Walk It Out,” his wife has revealed the cause of his passing.
Sherkita Long-Platt, DJ Unk’s widow, confirmed on Friday (Jan. 24) that the rapper had died at the age of 43. In a heartfelt Facebook post, she wrote, “Please respect me and my family. I just lost my husband and my kids just lost their father. Our life will never be the same. I LOVE YOU ANTHONY FOREVER,” without disclosing the cause of death.
On Sunday (Jan. 26), Long-Platt shared with TMZ that her husband passed away in his sleep after suffering a cardiac arrest. She also addressed rumors circulating about DJ Unk’s possible involvement with substance abuse, clarifying that he had not struggled with drugs.
TMZ reports that a candlelight vigil for DJ Unk is planned for Sunday evening in his Atlanta neighborhood.
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Born Anthony Leonard Platt, DJ Unk was part of the Southern Style DJs before signing with Big Oomp Records in 2000. He made his debut with the single “Walk It Out” in August 2006, months ahead of his first album, Beat’n Down Yo Block!, which reached No. 21 on the Top R&B/Hip-Hop Albums chart. “Walk It Out” peaked at No. 10 on the Billboard Hot 100 and No. 2 on both Hot Rap Songs and Hot R&B/Hip-Hop Songs.
“I’m glad that it’s good energy and good vibes in the song ’cause they use it as far as work out dances, they use it in church, they use it for anything,” DJ Unk told Billboard at the 2023 BET Awards.
He also expressed his gratitude for André 3000’s verse on the remix of “Walk It Out,” which featured OutKast and Jim Jones. “I still can’t believe that to this day,” he said. “I never dreamed that he would get on a record like that because he’s so powerful as far as hip-hop and music and everything, so it’s a blessing. That was a dream come true. It was like doing a song with Michael Jackson.”
DJ Unk’s second single, “2Step,” from Beat’n Down Yo Block!, reached No. 24 on the Hot 100 and landed in the top 10 on both Hot Rap Songs and Hot R&B/Hip-Hop Songs. The success of those tracks solidified DJ Unk as a leader of the snap subgenre of Southern hip-hop. His second album, 2econd Season, released in 2008, peaked at No. 15 on the Top R&B/Hip-Hop Albums chart.
More recently, GloRilla’s 2024 debut album, Glorious, features a sample of DJ Unk’s “Hold on Ho” from Beat’n Down Yo Block!
DJ Unk, the Atlanta rapper behind the 2006 snap smash “Walk It Out,” has died at age 43, his family shared on social media Friday (Jan. 24).
The cause of death has not been publicly revealed. His wife Sherkita Long-Platt wrote on Facebook, “Please respect me and my family. I just lost my husband and my kids just lost their father. Our life will never be the same. I LOVE YOU ANTHONY FOREVER.”
Korey “Big Oomp” Roberson, who signed DJ Unk to his first label deal 25 years ago, confirmed his passing in a statement to The Atlanta Journal-Constitution. “DJ Unk was not just a legendary DJ, rapper, and producer, but a true cornerstone of our label, and the imprint that he left globally will be cherished forever,” he wrote, which was also shared on Big Oomp Records’ Instagram account. “Hit songs such as ‘Walk It Out’ and ‘2 Step’ have left an indelible mark on the industry, and his legacy will continue to inspire artists, DJs, and fans alike for years to come. His energy, creativity, and commitment to the craft will never be forgotten.”
Born Anthony Leonard Platt, he joined the DJ crew, the Southern Style DJs, before signing to Big Oomp Records in 2000. DJ Unk released his debut single “Walk It Out” in August 2006, months ahead of his debut album Beat’n Down Yo Block! that reached No. 21 on Top R&B/Hip-Hop Albums. “Walk It Out” hit No. 10 on the Billboard Hot 100 and No. 2 on Hot Rap Songs and Hot R&B/Hip-Hop Songs.
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“I’m glad that it’s good energy and good vibes in the song ’cause they use it as far as work out dances, they use it in church, they use it for anything,” he told Billboard while on the red carpet of the 2023 BET Awards. He also praised André 3000’s verse on the “Walk It Out” remix, featuring OutKast and Jim Jones. “I still can’t believe that to this day,” he said. “I never dreamed that he would get on a record like that because he’s so powerful as far as hip-hop and music and everything, so it’s a blessing. That was a dream come true. It was like doing a song with Michael Jackson.”
“2Step,” the second single from Beat’n Down Yo Block!, reached No. 24 on the Hot 100 and hit the top 10 of Hot Rap Songs and Hot R&B/Hip-Hop Songs. These songs solidified DJ Unk as a leader of the snap subgenre of Southern hip-hop. He released his sophomore album 2econd Season in 2008, which peaked at No. 15 on Top R&B/Hip-Hop Albums.
GloRilla’s “Hollon” single from her 2024 debut album Glorious samples DJ Unk’s “Hold On Ho” from Beat’n Down Yo Block!.
PartyNextDoor‘s 2013 cult classic “Break From Toronto” becomes the Canadian R&B singer-songwriter’s first song to hit one billion Spotify streams. His label OVO Sound celebrated his feat on X Friday (Jan. 24), when Party got even more good news: His “Resentment” single from his latest album PARTYNEXTDOOR 4 was certified gold by the Recording Industry […]
Lily Allen receives plenty of DMs on social media, but one caught her eye as she revealed that Central Cee shot his shot at her recently. The “Smile” singer sat down with Miquita Oliver earlier this week for an episode of “Who’s Most Likely to” for Grazia. When asked “who’s most likely to have a […]
Travis Scott has released the visual to his “4×4” video and he’s feeling some Texas pride while representing his home state. The frenetic clip arrived on Friday (Jan. 24) just hours after his first single of 2025 hit streaming services. La Flame moves like the president as he’s escorted by the Secret Service across the […]
There are plenty of excellent Lil Wayne verses to choose from. You can pick something from his Dedication mixtape series or maybe something from his Carter albums. One thing is for sure, though — you’ll never guess which verse the New Orleans legend picks as his best verse of all time. Explore Explore See latest […]