R&B/Hip-Hop
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Fat Joe says he got depressed once he reached age 40 because he worried his hit-making days might be over.
On the latest episode of Joe and Jada on Tuesday (Oct. 28), Joe opened up about aging in a career that values partying and young people, and said it was hard for him to reimagine his career.
“I’ve been rapping, I’ve been in the game since I’m 19,” Joe explained. “So, when I’m about to turn 40, all I know is standing on couches and popping bottles. But that 40 hit you like a different, like… I was depressed.”
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He added that people had been telling him they’d “never [seen] a rapper hit one out the park after 40,” meaning it was hard to make a hit record once you hit middle age.
“So my man Dre [from] Cool & Dre came over on my birthday. I was straight depressed and he was like, ‘Yo, Joe, you know Tina Turner ain’t have her first hit till she was 47.’ So he start breaking all this down. Made me feel a lot better,” Joe said. “‘Cause I was scared of what the future was for what we’re doing…So what we’re doing is we’re selling this brand. We’re selling this and this and that. And then, for a guy like me, it felt like, Oh, they know I’m old now.”
Jada then joined in the conversation and said he’d actually planned on retiring from rap at age 30. “I remember saying, I don’t want to rap at 30,” Jada recalled. “When 30 came, that was out of the f—king question. Then when forty came, I’m like, ‘Yo, got to live a little.’ I felt like I had a lot of more work to do.”
A lot of rappers — including Lil Wayne and Raekwon — have had plenty of success in their 40s and beyond. However, André 3000 admitted in 2023 that his age was a big factor when it came to him hanging up the microphone.
“I’m 48 years old. And not to say that age is a thing that dictates what you rap about, but in a way it does,” André told GQ. “And things that happen in my life, like, what are you talking about? ‘I got to go get a colonoscopy.’ What are you rapping about? ‘My eyesight is going bad.’ You can find cool ways to say it, but….”
Check out the full episode of Joe and Jada below.
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When T-Pain and Clinton Sparks call in to Billboard, Pain is on his tour bus, and Clinton is in his car on his way to meet Howie Mandel. Yes, Howie Mandel — the former Deal or No Deal host and current America’s Got Talent judge. According to Sparks, Mandel is secretly an avid gamer and was interested in talking about the Global Gaming League — T-Pain, Ne-Yo, Sparks’ and Jeff Hoffmann’s new e-sports community.
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The idea was simple: Competitive e-sports teams have long been reserved for elite, top-tier gamers, but what if there was a league comprised of just average people who love video games — and a random celebrity?
“I mean, everybody games, from the Jonas Brothers to Terry Crews to Snoop Dogg,” Sparks says. “None of those people are gonna stop what they’re doing and be hardcore e-sports players. They’re not quitting their day jobs to compete for years, but they all game! There was nothing built for them to be a part of.”
On Wednesday (Oct. 29), Mandel was announced as another celebrity team owner, along with Million Dollaz Worth of Game hosts Gillie and Wallo267. Mandel’s “Howie Do It” team will face off against “Million Dollaz Gaming” in Las Vegas on Nov. 18. However, neither of these teams are comprised entirely of celebrities; in fact, most of the players will be just average gamers from around the world.
“There could be a team where it’s T-Pain, a 12-year-old from Madagascar, and a 41-year-old from Cleveland,” Pain explains. “Everybody games, it’s for everybody, and I’m trying to make it where everybody can get to this.”
This communal approach to gaming also doesn’t mean corners need to be cut regarding fanfare. The Global Gaming League hosted its first event in Las Vegas earlier this month, and it was as high-budget a celebration as any other gaming event. As T-Pain’s Nappy Boy Grizzlies faced off against Ne-Yo’s Gentlemen’s Gaming Team with back-to-back rounds of Call of Duty, Tetris and Tony Hawk’s Pro Skater 3 + 4, Rich the Kid popped out for a halftime show, and Flava Flav, who is also a team owner, even stopped by to hype up the crowd.
Even without all the celebrity glamour, the event itself was incredibly high stakes. Ne-Yo and T-Pain were forced to face off in the event’s closing moments for a tiebreaker. Unfortunately for T-Pain, the game of choice was Tekken, which Ne-Yo is apparently unbelievable at playing. Pain never stood a chance.
“Being part of the Global Gaming League as a team owner has been incredible,” Ne-Yo says in a statement. Billboard could not reach him for an interview due to his hectic tour schedule. “I’ve always had a passion for gaming, but this league is really taking the competition to another level while bridging the intersection between gaming and entertainment in a creative way. The championship match is going to be a special one, but I really believe this league has the potential to shift the entertainment landscape and open new doors for gamers worldwide.”
Below, T-Pain and Clinton Sparks talk about how the Global Gaming League came together, what it means to bring celebrity culture and gaming under one roof — and why Pain lost so badly to Ne-Yo.
Tell me about how the idea of Global Gaming League came together, and why did you guys feel so enthusiastic about committing to this program in such a big way?
T-Pain: [Clinton], you can give him the interview version.
Clinton Sparks: [Laughs.] God d–n it, Pain. Alright, here comes the AI version. We both are in the entertainment space, we both care about people. We both enjoy bringing opportunities and people together, so nothing really does that quite like gaming does. As you know, Pain’s been a gamer for a long, long time. I had experience building gaming companies from FaZe Clan to other organizations, and when I was building those I recognized that as big as gaming is, it’s still disconnected form mainstream pop culture and definitely the streets.
How is it so big and we’re all connected to it one way or another, and there isn’t anything set up that we can have an authentic footprint within it in a more communal way, that’s not just in our own streaming set up? How do we create something where [everyone] can participate and be a part of it just like any other sports, where you start in football and go to high school and go to college and hopefully make it to the NFL? There isn’t anything like that [for gaming].
So what’s the non-interview version, Pain?
TP: The non-interview version is: We saw e-sports and we were like, “Bro, why the f—k aren’t we doing that with the homies?” We saw a part that just was missing. E-sports seemed so unattainable. You have to be a pro, you have to be amazing at this s—t, but what about the guys that are just there? That just play all the time because they want to?
Once I got into this part of my career where I became independent, like — no shade to where you work at — but I was like, ‘Oh, I don’t have to chase Billboard No. 1s anymore.’ I can actually just f—kin’ do this s—t because I like doin’ it and still be in the ranks with the people that are hitting No. 1 on Billboard. I can still be around them and do s—t with them. So I was taking that approach back to gaming, something we all love and when we think about music and are really good at it, We do this s—t for free. But how cool would it be to get paid for it?
What are the kind of conversations you want to see the music industry having?
TP: When you bring this conversation of e-sports to celebrities, the first thing they say is: “How do I make money off of this?” When we bring them the Global Gaming League they say, “Oh, s—t, sounds fun, we outside!” It’s such a casual thing that we don’t even care if we make money. We’re going to, but it’s such a turn-key thing. We want the conversation to turn away from, “How do I make money from video games?” into “How do I make this bigger than what it is right now and still get the bonus of making money?”
Like I lived with an e-sports team for two days for a journalistic piece, and I got out of there immediately. It was supposed to be five days and I was like, “All right, that’s enough of that.” They gotta wake up at 7:00 a.m., work out, work on their hand-eye coordination, it’s crazy bro. I was like, “Yeah, I only brought leather pants with me, I’m not doin’ this s—t.”
CS: You’re here for the fun. We know the business of it is gonna happen. Dope doesn’t chase money, money chases dope. We’re building dope and bringing other dope friends along with us so that not only is it giving them an outlet to do something they’re passionate about and excited about. For the universal community that have been waiting for an opportunity to compete, to make money, to build business, that’s what we’re creating with our entire league system.
How did you guys make that model sound appealing to celebrities though?
TP: It seems unbelievable, you know what I mean? Because when people come to celebrities like that they’re like, “Alright, how many f—kin’ days do I have to show up in this. How much money do you want me to invest?” So when you do that initial pitch you have to let these people know they don’t have to spend any money, and they get to own part of the company. We’re not looking for any money, we’re looking for you to come have fun. That’s it, you know what I’m sayin’? It’s honestly unbelievable because the gaming industry has gone so deep into, “How do we make money off of this?”
CS: From a celebrity standpoint, I totally agree. From an investors stand point, it’s educating them and making them understand it’s the biggest entertainment platform in the entire world that makes more money than music, movies and television combined.
TP: That’s even harder! Cause when you get the celebrities and say we don’t want your money, then go to investors and say we got a team with T-Pain, Snoop Dogg and Kevin Hart, the first thing they say is, “Why the f—k didn’t you take their money?” Bringing those two parts together was the worst.
T-Pain, you’re no stranger to streaming or gaming at this point. How has utilizing these new age entertainment platforms changed your life and your career?
TP: I mean, I’ve been on Twitch since 2014, and I’ve been streaming since then. From 2014 to 2019 I was streaming to like 20 to 200 people. Nobody knew I was doing it, nobody understood. Then when the pandemic hit and I got to make my production value real dope, I started getting interviews about being on Twitch. I’m like, “Man, it’s six years I’ve been sitting here doing nothing…”
But I was already in it, I was already taking my PlayStation and Xbox everywhere. I was already playing games in my hotel rooms, and I would talk to myself. I would be screaming at my screen, raging out in my hotel room, security is getting called. Then when I went and did an interview with PlayStation, while we were doing the interview we were playing a game and also streaming on Twitch. I was like, “Well, what is that now? How can they see what I’m sayin’?”
But the thing that caught me is that [on Twitch], they’re like minded people. A community of people who actually like the s—t you’re doing. It kinda gave me an out, it gave me more expression. It gave me a way to let out this side that my managers at the time thought was the corniest f—kin’ thing in the world. If I pulled out a PlayStation or a handheld gaming thing in the studio, I would literally get reprimanded like, “You’re supposed to be making music! Put that s—t down, you’re supposed to be making us money. These video games are gonna kill your f—kin’ career.” Once I got rid of my managers all of my gaming s—t has been this whole other side of me.
What were some of the most influential games from your childhood?
TP: 007 GoldenEye. That was the first one. When we got that game I never got to play it cause my brother, it was his game. He wasn’t about to let his little brother play the new s—t. But then, he had to get a job. So every time he went to work I finally got to load that thing up. Ah man, that s—t… [and] SEGA’s Lion King, that was the f—kin’ Elden Ring of the SEGA days. That was the toughest game in the world.
CS: Mine ranges a lot, ’cause I’ve been gaming since the ’80s. I remember getting my first Atari and just being hooked on Pac-Man and Donkey Kong. Frogger, Pitfall! Then moving into the Nintendo days we see Super Mario, Street Fighter, and honestly I still play Tetris every day. I could be on the toilet, and I’m playin’ Tetris.
TP: That’s why Clinton’s so big on the business side, ’cause all the games he play actually help your brain.
As 2025 comes to a close, what is your game of the year pick so far, and what game were you surprisingly disappointed by this year?
TP: Black Myth: Wukong was bats—t. I think that changed my blood pressure medication, in sort of an Elden Ring way. I wasn’t big into Souls-type games, so it wasn’t really on my radar, but man the sound design, presentation, everything that went into it I was hooked.
As for disappointed? I think I wanna get further into Borderlands 4 before I start talking s—t. But Borderlands 4 is teetering that f—king line right now with me.
CS: I’ve been so busy building this thing, but I will say Tony Hawk’s Pro Skater 3 + 4, Mario Kart World—
TP: Yeah, Clinton’s more of a cozy guy.
After watching you and Ne-Yo face off on Episode 1, I gotta ask — what happened man? Were you surprised at all by Ne-Yo’s gameplay?
TP: Honestly, not at all. I’ve watched Ne-Yo stream and I was hoping we wouldn’t have to play each other. When it came to the tie and we actually did, I was like, “Oh, we lost guys, it’s over.” Before we even picked up the sticks [I knew]. Ne-Yo is cracked at Tekken, bro. I was really hoping that part of the show wasn’t gonna happen.
Well, either way, episode 1 was a wild spectacle. You guys pulled out all the stops. I’m excited to see what you guys got in store for episode 2.
CS: Look, if you invite someone to a party, the first thing they’re gonna ask is: “Who’s gonna be there?” It’s not just about the party! So we wanted to converge music with fashion, sports, celebrity, competition, culture. We may have a rocker, rapper, influencer, do a halftime show, because when you bring in an audience to a “gaming event,” you’ve already limited that and made a lot of people say, “I ain’t goin’ to that s—t.” But maybe they’re coming cause some girl is a fan of Bryce Hall, or they’re a fan of the halftime performer, or a fan of someone playing on the teams. Gaming is here to bring communities together.
So Pain, will fans see you bust a move at Ne-Yo’s next show now that you lost the bet?
TP: Yep, I gotta do it, but joke’s on him I woulda done it without the bet. I was ready to go, but I’ve been on tour with Ne-Yo four times already and I’ve kept telling him, “I’m comin’ up there one day bro!”
CS: We gotta set that s—t up man!
TP: It’s gotta happen.
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Once upon a time, NBA Hall of Famer Allen Iverson attempted to try his hand as a rapper in the early 2000s, but he eventually scrapped plans for his debut album amid backlash, and couldn’t help but feel embarrassed when looking back on his brief time rapping.
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AI joined Joe & Jada earlier this week, where he recalled feeling humiliated when meeting the late NBA commissioner David Stern, who read explicit lyrics aloud from Iverson’s “40 Bars” single.
“When I did that bulls—t-a— rap album,” he began. “I was so embarrassed when I hear that s—t now. But we don’t spend no time on that. The most embarrassing s—t was when I did the album, I had to come here to meet with [David Stern].”
For context, Iverson rapped under the alias Jewelz, and sparked controversy with his “40 Bars” single in 2000, which some believed contained sexist and homophobic lyrics.
The Philadelphia 76ers icon met with Stern to discuss his budding rap career and the backlash surrounding his upcoming Misunderstood album, which was originally titled Non-Fiction and was scrapped by late 2001.
“I’m sitting there looking like, ‘Yo, f—k is he doing?’ The man start reading the lyrics,” AI recounted. “Man, I wanted to crawl up under the table. I was so embarrassed, man. The curse words, everything. That s—t was so embarrassing.”
As if the weight of the 76ers franchise and city of Philly wasn’t enough, Iverson was often butting heads with Stern. The NBA even implemented an official dress code in 2005, which was seemingly instituted to put an end to Iverson’s streetwear style.
While his rap career is in the rear-view, Iverson has done plenty of reminiscing in October. The NBA legend released his Misunderstood memoir and Allen Iv3rson documentary on Amazon Prime Video earlier this month.
Watch a clip from the interview below:
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With Kendrick Lamar and SZA’s 13-week Billboard Hot 100 No. 1 “Luther” falling off the Hot 100 dated Oct. 25, 2025, there were officially no rap songs in the chart’s top 40 last week.
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The highest-ranking rap song — defined as a song deemed eligible for charting on Billboard’s Hot Rap Songs listing — on the Oct. 25 Hot 100 was YoungBoy Never Broke Again’s “Shot Callin,” at No. 44. Cardi B’s “Safe” (featuring Kehlani) and BigXthaPlug’s “Hell at Night” (featuring Ella Langley) also ranked in the 40s, at Nos. 48 and 49, respectively.
The last time before that when there were zero rap songs in the top 40 of the Hot 100? You have to go back all the way back to Feb. 2, 1990, when the top-ranking rap song was Biz Markie’s eventual top 10 hit “Just a Friend,” which had just climbed to No. 41 on the chart. The next week, “Just a Friend” jumped to 29, starting a Hot 100 streak of rap songs in the top 40 that would last for the next 35 years, eight months and three weeks.
Recent rule changes to Billboard’s Hot 100 methodology did play a part in the streak coming to an end. For the chart dated Oct. 25, descending songs were deemed recurrent and removed from the chart if they had exceeded certain durations on the chart while also falling below certain updated chart thresholds — for instance, if they had fallen below No. 25 after spending over 26 weeks on the chart. That particular change resulted in the departure of “Luther,” which had fallen to No. 38 on the previous week’s Hot 100 in its 46th week on the listing.
However, with “Luther” and seven other songs in the Hot 100’s top 40 going recurrent on the Oct. 25 chart following the rule change, there was also extra opportunity for songs below them on the chart to rebound into the top 40, or to reach it for the first time. No rap songs were close enough to the threshold to be able to make that jump. (Also in the way: all 12 songs from Taylor Swift’s new album, The Life of a Showgirl, have been lodged in the top 40 the past three weeks, further limiting room for rap hits in the region.)
The lack of rap songs in the Hot 100’s top 40 is the latest sign of a recent dip in rap’s commercial dominance. Hip-hop’s overall market share reached a peak in 2020, when it neared 30%. That had slipped to just over 25% in 2023, and has been at 24% so far in 2025, through the week of Oct. 23. In the Hot 100 chart for the equivalent chart week five years ago (dated Oct. 24, 2020), a whopping 16 of the top 40 were rap songs, while in the equivalent chart two years ago (Oct. 28, 2023) there were eight rap songs in the top 40.
It is worth noting that the rap world is currently in a bit of an in-between moment with some of its biggest names. Drake, the biggest chart mainstay of the past 15 years (and the artist with the most Hot 100 hits of all time), has not yet released his much-anticipated Iceman album, while his 2024 foe Lamar is finally somewhat dormant following an 18-month period of cultural and commercial domination. However, the last few months have not been totally without big rap releases: both Cardi B and BigXthaPlug (two of the rappers currently closest to the top 40) have released new albums since August, and even without a new album, Drake has released a steady stream of new singles since announcing the album in July.
“Luther” is also the most recent rap song to appear in the Hot 100’s top 10, last doing so on the chart dated Aug. 2, when it ranked at No. 9, before falling to No. 12 the next week. In the two months and three weeks following that chart, the closest another rap song got to the Hot 100’s top 10 was BigXthaPlug’s “All the Way” (featuring Bailey Zimmerman), which ranked at No. 22 for the Hot 100 dated Sept. 6, after peaking at No. 4 in April.
On this week’s Hot 100 (dated Nov. 1, 2025), the rap song-less streak is extended to a second week, as once again no rap songs rate in the chart’s top 40. However, “Shot Callin” does get one spot closer to ending the drought by breaking into the region, climbing No. 44-43 this week.
Additional reporting by Dan Rys.
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Coi Leray is clearing the air after Cardi B name-dropped her on Am I the Drama?‘s “Pretty & Petty.”
Coi joined the Bootleg Kev Podcast on Tuesday (Oct. 28), where she explained her reaction to Cardi referencing her in a bar on the bristling track. “They only hit you when they can’t afford Coi,” Cardi seemingly snipes at BIA on the song.
The “Players” rapper showed plenty of love to Cardi, calling the Bronx native “amazing” and saying that she respects Cardi “all the time.”
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“I don’t think it was a diss,” she said, which Bootleg Kev agreed with. “I mean, I don’t got nothing to do with anything else, but as far as me, you know, I don’t think it was a diss at all.”
Coi continued: “I f—k with Cardi. Me and Cardi, we got each other real information. Like we speak offline, we real people before we industry.”
Leray detailed how she has an open line of communication with Cardi, as she’ll text her randomly to show love or get advice about things such as real estate. “I hit her all the time. I’ll hit her and be like, ‘Love you,’” she said. “Or sometimes, like, when I’m moving to Jersey, I’m like, ‘Yo, I need a realtor. You got a realtor for me?’”
The 28-year-old previously debunked rumors that she was upset or annoyed at Cardi name-dropping her on “Pretty & Petty.” “I never said anything about anything. They literally made this s—t up. Get a life,” she wrote on Instagram. “Cardi whole album fire.”
It’s been a busy year for Coi Leray as well, as she became a mom earlier in 2025. On the music side, she teamed up with Shoreline Mafia for her “Act Like You Know” single in October.
Watch the interview with Coi below. Talk about Cardi B’s “Pretty & Petty” takes place just shy of the 24-minute mark.
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Julia Wolf went from a relatively unknown artist to notching a Drake collaboration seemingly overnight. The emerging singer joined the Zach Kang Show on Monday (Oct. 27), where she detailed how a Drake Instagram follow and DM led to them eventually collaborating on “Dog House” in September.
“We were freaking out, it was like 6 in the morning… It’s 6 a.m. and Tanner’s waking me up [at] 6 in the morning — ‘Champagnepapi followed you!’” she recalled. “Then it’s freaking Drake, and he DMs me lyrics of ‘In My Room.’ How do you have a regular day?”
Wolf explained that it was actually someone else who put him on and requested a Julia Wolf song when he was DJing for friends at a club.
“Drake was DJing with a group of five or six people at the back of a club,” she said. “He was playing all sorts of music and then this one girl, who was a friend of a friend, went up to him and was like, ‘Can you play ‘In My Room’ by Julia Wolf?’ He said he played it and stopped everything and reached out to me then and there. It was so cool. He’s a super open-minded guy.”
Wolf immediately got to writing after Drake asked her about any unreleased demos she had lying around that he could possibly use.
“That first day he was like, ‘Send me some demos.’ I had no demos to give him, so I went to my room. Literally just writing anything I can over [sic] loops,” she said. “I’m like, ‘What can I possibly say that Drake can resonate with?’ He’s resonating with ‘In My Room,’ he’s loving the album, he’s saying, ‘This is so me.’”
Wolf continued: “Out of the four or five things was ‘Dog House.’ It’s actually part of a larger song. The part in ‘Dog House’ was the chorus I had at the end. I sent it and it was immediate. He was like, ‘This is the one, this is my life. This is our song.’”
Plenty of time went by and Wolf was left in the dark as she had no idea what she sent would be turned into. Eventually, that changed on Sept. 9 when Drake’s “Dog House” arrived featuring YEAT with a photo of Wolf as the cover art.
The BYNX-produced track debuted at No. 54 on the Billboard Hot 100 and cracked the top 10 of the Hot R&B/Hip-Hop Songs chart.
Watch the full interview below. Talk about Drake starts just shy of the 39-minute mark.
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Juvenile says he’s responsible for 50 Cent‘s legendary Shady Records deal — and he says 50 can attest to it.
In an interview with Nyla Symone, Juvenile explained how after 50’s near-fatal shooting, he became a pariah of the music industry and that no one wanted to work with him.
“I got 50 Cent his record deal with Eminem,” Juvenile explained. “Ask 50, he’ll tell you, yeah, Juve was the one. 50 couldn’t really go to the studio at the time, and I was one of the first cats with a studio bus, so I let him record on my bus, him, [Tony] Yayo, and [Lloyd] Banks.”
Juve said that Eminem invited him to a music video set while filming for D12 in New York City, and that he brought along former G-Unit president Sha Money XL.
“When I went over there with Sha Money, my first thing was telling him the type of music Em doing and the type of music 50 doing with the diss thing…that’s going to work if he go with him. And it worked,” Juvenile explained, adding that 50 even wrote about Juve’s role in his book, though didn’t specify which one.
Billboard has reached out to 50 Cent’s team for comment.
50 Cent actually recently joked that he’s finally leaving G-Unit, claiming its because Tony Yayo took too long to diss Jim Jones and Memphis Bleek. In a video posted to 50 Cent’s Instagram, the mogul is seen making some jokes while aboard a private jet with Tony Yayo about leaving G-Unit.
I’ve been doing some soul searching, and I think I want out the group, OK?” Fif told Yayo.
“If anything, you just kicking us out the group,” Yayo responded.
“Took too long to respond to Jimmy and Memphis Bleek,” 50 Cent continued. “I’m saying, n—as is talking mad sh–, though. You not even like that.”
Check out a clip from Juvenile’s interview below.
Trending on Billboard Busta Rhymes paid homage to his longtime friend D’Angelo with a new song called “Magic,” which finds Busta rapping over the R&B singer’s 2000 track “One Mo’Gin.” In an interview with OkayPlayer, Busta Rhymes spoke lovingly about his longtime friend, and said they originally met through Q-Tip and Ali Shaheed Muhammad while […]
Trending on Billboard New Edition have announced that they’ll be hitting the road in 2026 with Boyz II Men and Toni Braxton. The legendary group announced via a press release that they’ll kick off The New Edition Way Tour at the Oakland Arena in California on Jan. 29. From there, all three acts will head […]
Trending on Billboard Doechii says her continuous slide malfunctions on her tour are not deliberate, and that it just keeps happening. Doechii hopped on Instagram on Sunday (Oct. 26) to clear up the drama surrounding her slide. 50 Cent was among users online who trolled the rapper for getting stuck halfway down the slide during […]
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