R&B/Hip-Hop

Recapping J. Cole’s ‘Inevitable,’ What to Expect From Beyoncé’s Halftime Show | Billboard Unfiltered

In this episode Billboard Unfiltered, Billboard staffers Kyle Denis, Trevor Anderson and Damien Scott recap J. Cole’s Inevitable episode 1 and the fan reactions, what to expect from Beyonce’s Christmas halftime show, debate if celebrities were paid for their endorsements, monitor celebrity movement from X to Bluesky and more!

Damien Scott:
For someone like Jermaine, who is so guarded, this is a great thing to have because you don’t really get anything from him like that. He doesn’t really do interviews that much. 

Trevor Anderson:
We don’t not know too much ourselves, but first off …

Damien Scott:
We don’t know anything. 

Trevor Anderson:
Well, we know it’s going to happen. 

Kyle Denis:
Like, if Beyonce lost Kamala the election, did Amber Rose win Donald Trump the election? No!

Trevor Anderson:
The announcements have not slowed down, particularly these past couple of days. A lot of big superstars revealed a couple of things. We’ll get into two of the biggest ones. We’ll start with something that dropped earlier this week: J.Cole and the Inevitable series that came out of nowhere to really blow up on sort of a podcast, an audio streaming kind of thing. People are still not quite sure what the right word is, but an audio streaming series that recaps his journey from Fayetteville all the way to becoming the world-conquering superstar that we know. Episode one dropped on Monday night, cat’s pretty much got a lot out from the intro, it was over two hours. It was him and Eve, basically recounting their journey and how they met. A lot of chatter about the series, of course, because we’re going to walk through 10 episodes. And it seems like we’re not only going to get, you know, just the story behind things, but we’re also getting some new music the first time on big DSPs.

Keep watching for more! 

Kendrick Lamar Returns With Surprise Drop of New Album ‘GNX’: Listen

Kendrick Lamar stamped his 2024 rap MVP campaign with a brand new album when GNX hit streaming services without any sort of warning on Friday (Nov. 22) around noon ET.

Initially, a GNX teaser arrived on YouTube in the form of a one-minute snippet, and fans hoped it meant the start of a rollout.

But that wasn’t it, as Kenny went back to back and didn’t waste any time in following up with the 12-track GNX album via pgLang.

SZA joins her former Top Daw Entertainment for a soothing collaboration on “Luther,” while Dot bounces off a sample of Debbie Deb’s “When I Hear Music” for “Squabble Up,” which was initially teased as “Broccoli.”

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There were rumors Kendrick was working on an album in the wake of his feud with Drake, and the Compton native came through before 2024 expired. GNX serves as Lamar’s official follow-up to Mr. Morale & the Big Steppers in 2022, which topped the Billboard 200 with 295,000 total units earned in the first week.

K. Dot is rolling into 2025 with a new album, and he’ll have plenty of new music with him when he takes the Super Bowl LIX Halftime Show stage in February, when the big game hits New Orleans.

Even prior to the album’s arrival, Lamar notched seven Grammy Award nominations earlier this month — five of which came as a result of his “Not Like Us” anthem.

Stream GNX below.

Lil Baby Graduates From Harvard Business School Program ‘Launching New Ventures’

Entertainers need to be well-versed in business, and rappers like Lil Baby understand that — especially in today’s music industry.

Earlier this year, the Atlanta rapper recently graduated from the Harvard Business School Program “Launching New Ventures” and his family celebrated with a party. A video surfaced online showing Lil Baby attending class and then coming home to a surprise party thrown by his family and friends.

“Launching New Ventures” is a program designed for “entrepreneurs launching their own startup and “executives responsible for jump-starting innovation in established companies.” The website’s subhead reads: “To succeed as an entrepreneur, you need more than just a great idea — you need the right skillset and mindset to execute it. This program prepares you to turn disruptive innovation into a competitive advantage and a profitable business.” The course is in-person, lasts seven days, requires 12-15 hours of pre-program works, and costs $19,000.

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Baby heads his own record label Glass Window Entertainment with 42 Dugg and Rylo Rodriguez serving as his artists, respectively, so these skills are important to have for someone in his position. He recently dropped “5AM,” the lead single to his fourth solo album WHAM: Who Hard As Me. There’s no release date yet, but Baby said on X that he was planning on dropping another song and video soon.

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Apparently, he’s been going through things in his personal life, as he took to Instagram the night before he made the official announcement saying as much. “Ain’t it crazy how they tryna play me like i ain’t the one!!! It’s that time! I would say again, but this run will be totally different!!” he wrote. “I had the darkest period of my life these last two years, but I stayed down and overcame that sh– now I’m back to f—in sh– up as usual…, Sincerely, Wham!! Who hard as me. Let’s go.”

He’s been keeping busy working, though. Aside from completing this course, he was recently in the studio with Future and Young Thug. Hopefully, that means we’ll be getting the some more new music sooner rather than later.

Juice WRLD’s Final Posthumous Album ‘The Party Never Ends’ Receives Release Date & Trailer

The party’s just getting started. Juice WRLD’s team released the trailer for the late rapper’s final posthumous album The Party Never Ends on Thursday (Nov. 21).

The Party Never Ends is set to arrive just days ahead of the fifth anniversary of Juice’s death on Black Friday (Nov. 29). “Been 5 years kid, still missing you down here… Feels like yesterday you were down here cracking ya corny jokes. Your fans still miss you, still getting on my nerves everyday. One of them just told me that I had a penthouse in hell waiting for me,” Grade A Productions boss Lil Bibby said on IG.

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Bibby continued: “Other than that the album is amazing, and it’s crazy to see that these kids still want more from you after 1000 leaks and hours of footage. Thank you, and your crazy fans for everything, Hope yall enjoy this Last Album! 999 for Life!!!”

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Juice’s estate released a trailer for The Party Never Ends starring actor Eric Roberts, who plays the role of a grandfather putting his grandchildren onto Juice WRLD’s music many years into the future.

“I went to all the concerts. I listened to every project and freestyle, but the last album — it was really worth the wait,” Roberts said to his grandchildren in bed to close out the Steve Cannon-directed clip.

Prior to the album’s release, it’s been a busy November for team Juice WRLD. He’s set to appear in Fortnite and on the music side Nicki Minaj joined him for “All Girls Are the Same 2 (Insecure).”

Juice WRLD — born Jarad Higgins — passed away on Dec. 8, 2019, just days after his 21st birthday due to oxycodone and codeine toxicity, according to the Medical Examiner’s Office for Cook County. They ruled the incident to be an accidental overdose. He was just 21.

Watch the trailer below. Look for The Party Never Ends on Nov. 29.

Mac Miller’s Posthumous Album ‘Balloonerism’ Gets Release Date Set for ‘Circles’ Anniversary

Mac Miller‘s family is planning on releasing a second posthumous album on the fifth anniversary of 2020’s Circles —his first posthumous album in which the late rapper was working on prior to his untimely passing in 2018.

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The Pittsburgh rapper’s family posted a statement on his Instagram explaining why they’ve decided to release the project. “Many of Malcolm’s fans are aware of Balloonerism, a full length album that Malcolm created around the time of the release of Faces in 2014,” they wrote. “It is a project that was of great importance to Malcolm — to the extent that he commissioned artwork for it and discussions concerning when it should be released were had regularly, though ultimately GO:OD AM and subsequent albums ended up taking precedence.”

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Adding, “We believe the project showcases both the breadth of his musical talents and fearlessness as an artist. Given that unofficial versions of the album have been circulating online for years and that releasing Balloonerism was something that Malcolm frequently expressed being important to him, we felt it most appropriate to present an official version of the project to the world.”

Fans can preorder physical copies (CD, cassette, vinyl) on his website. There is a limited edition deluxe vinyl version that comes with a poster, a booklet of photos and lyrics, and a 3D pop-up centerfold.

Balloonerism is set to drop Jan. 17, 2025, exactly five years after the release of Circles and just two days before what would’ve been Mac’s 33rd birthday.

You can watch the album’s trailer below.

Lil Wayne, Camila Cabello & GloRilla to Headline 2025 College Football Playoff Concert in Atlanta

While Lil Wayne won’t be rocking the Super Bowl halftime show next year, the New Orleans icon is set to perform in Atlanta alongside the likes of Camila Cabello and GloRilla at the College Football Playoff to kick off 2025.

AT&T revealed its lineup for the Playoff List Live! concert series on Thursday (Nov. 21), which will feature Weezy, Camila and Big Glo along with other artists on the bill including Muni Long, Myles Smith and Knox.

Playoff Playlist Live! is set to go down in Atlanta on Jan. 18 and Jan. 19. Wayne, Glo and Muni will helm Saturday (Jan. 18), while Camila, Myles and Knox are set to hold down Sunday (Jan. 19).

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“The incredible lineup at this year’s AT&T Playoff Playlist Live! will create unforgettable experiences in Atlanta, where sports and music thrive together,” said Mark Wright, who serves as the vice president of media services and sponsorships at AT&T. “It’s the perfect way to kick off the championship weekend and keep the exhilaration alive for fans, no matter which team they’re rooting for.”

The Allstate Championship Tailgate will be going down just outside the Mercedes-Benz Stadium, featuring country acts Kane Brown and Ashley Cooke.

Those with tickets to the Championship games will automatically have access to the concert. Others will have the chance to secure tickets on Nov. 25 starting at 10 a.m. ET.

It’s the first year the NCAA has implemented the 12-team College Football Playoff, so some madness should ensue. Atlanta is also the first city to repeat as host of the College Football Playoff National Championship, when the teams take the field on Jan. 20, 2025.

Mac Ayres Talks Browsing His Archives for New ‘Cloudy’ Compilation: ‘I Was Such a Blank Canvas Back Then’ 

With three full-length albums and two EPs under his belt, Mac Ayres has been extremely prolific since he first started releasing music in 2016. For his latest project, the Sea Cliff, NY, native pumped the brakes, rolled up his sleeves and dug into his archive to dust off some of his earliest cuts from his SoundCloud days. 

The earliest of the songs date back to 2016, when Mac was contemplating dropping out of his songwriting major at Berkeley College of Music in Boston, Mass. Wracked with anxiety and struck with an instantly recognizable yearning for stability, the songs on Cloudy float. In these early cuts, Ayres prioritizes contouring his sweeping melodies with ethereal arrangements over verbose lyricism. 

 With all his influences on full display, Cloudy offers a rare peek into the formative years of one of R&B’s most interesting and most underrated singer-songwriters, now 27. He’s not just revisiting his roots; he’s fully entrenching himself and his audience in the throes of those turbulent times. 

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In celebration of the compilation’s release (Nov. 8), Ayres performed an intimate piano-and-mic set at New York City’s LPR. He played tracks from Cloudy, his most notable hits, and a few covers that allowed him to recapture the freedom of his years as a bar musician. 

“[By the time my first EP] Drive Slow came out, I was 20. I had eight years of practicing being in front of people and performing,” he tells Billboard. “It’s a really important part of my artistry. That was the most fun to get back to. This has been a very musically liberating experience.” 

In a self-reflective conversation with Billboard, Mac Ayres talks about all things Cloudy, the emotional weight of revisiting your past, and his plans for 2025. 

What exactly do we call this project? Is it even important to you to properly demarcate what kind of project this is? 

Amongst my team, there has been some discourse. [Laughs.] I’m not too big on, “Is this an album versus an EP” or whatever, but this project feels like a compilation. I made the last five albums with the goal of having an album at the end. These songs are all old and from the SoundCloud time of my life. Not only did I not think I was making an album, I thought nobody would ever hear them. That makes this project separate from the other albums, at least in my head. 

What was it like revisiting your SoundCloud era from a 2024 perspective? 

It’s been a really healing time for me. I went back to Boston – I wrote a lot of these songs when I was at school there – and to be in the physical space I was in, it was interesting to think about where I was mentally back then. 

I had no idea what was next for me. I was ready to find another avenue in music, whether it was teaching or being a bar musician like I was in high school. I was down to keep that going, we make okay money sometimes! It’s a full-circle moment for me to come back to these tunes. I have changed so much as a musician, but mostly as a person. 

When was the earliest of these songs written? 

In the fall of 2016, then the latest one couldn’t have been later than the top of 2018. There were some mild reworkings I had to do. I had to recreate an instrumental for one of them to get around clearing a sample of Chaka Khan’s “Everywhere” that was on the SoundCloud version.  I wound up replaying a lot of it this year on what I had at home – guitars, keyboards, etc. I really didn’t want to get rid of it. 

Vocally, it’s all the original takes. We had to do some deep diving for those old sessions. It’s also mostly the original, shitty mixes I did in my college apartment. 

Why was it important for you to keep those original vocal takes? 

I think there’s a lot of magic in what some people would call the “demo track.” I’m not in the business of making a perfectly polished thing. I’m in the business of catching lightning in a bottle and making sure that when you’re listening to it, you can hear all of my stuff that I put into it emotionally and spiritually. I guess it helps that these songs have been out on SoundCloud, and I [didn’t] want to make a regurgitated version of them. I wanted them to be the songs that people enjoyed. 

Did you hear anything in those original tracks that might have made you cringe? Or were you surprised at any choices you made back then? 

[Laughs]. I’d say [there were] a couple of cringes here and there. But I think that’s also a beautiful part of coming back to these songs. Maybe the shit that I think is cringey now as a 27-year-old was really cool to a 20-year-old. I find that as you make more and more stuff, you find yourself falling into patterns. I was such a blank canvas back then that there were a couple of decisions I probably wouldn’t make today. 

What were some of those specific sonic impulses that were more apparent in your earlier songwriting? 

Compared to my last record, this project feels very wordy to me. Some of the songs on this project are literally five words total; it’s just a hook or a musical motif that just feels good. I almost feel like it’s teaching me to go back to my impulses a little bit. Sometimes all you need to do is say one word. Or all you need to do is say three words. The last record was more so me ripping out of my journal, and with Cloudy, you just gotta catch the feeling. 

Talk to me a bit more about the emotional space you were in when you wrote these songs. 

I was in my junior year at Berkeley College of Music in Boston. I had fallen really out of love with everything about school. It’s not like I was ever a great student, but I was really into it my first couple of years as a songwriting major and then I fell out of love with the classroom [environment]. 

We were doing a lot of homework assignments like, “Write a song about your favorite childhood pet!” And I’d be like, “I don’t want to.” [Laughs.] So, I would stay in my apartment and work on the songs that I wanted to write. I was learning how to produce for myself at the time; I was in a new relationship; I was in the process of calling my entire family (who are all lawyers) and telling them that I was dropping out of school. 

I was a lot of uncertainty. I didn’t know what was next. It was a very leap of faith moment for me; I trust myself. To this day, I trust the work that I put in, and everything worked out for me. Me and that girl are celebrating our eight-year anniversary in March! 

What’s the most interesting memory these songs brought back up to you? 

I used to ride my bike to school a lot. I lived in an apartment half a mile from campus, but I rode my bike so I could get home as fast as possible. I remember when I was first writing these songs, it was 2016 – the year the first NxWorries album came out. That album did so much for me, not only as a writer but also in the way I treated myself and my dreams. .Paak was really talking hit shit on there; Knxwledge is one of my favorite producers. I used to ride my bike to “Get Bigger / Do U Luv” all the time. I always think about that kid on the bike and how badly he wanted to make art. He’s still an important part of me today. 

From an archival standpoint, why was it important for you to make sure that all of these songs can be found in one place for your fans? 

I’m paying homage to the people who have stuck around as long as they have. For them, Cloudy is old and nostalgic; they have their own memories attached to it. At the same time, there’s people who may have just heard me for the first time yesterday and Cloudy is what they’ll hear. It’s an important little square on my quilt of artistry. Even though it’s not necessarily “me” right this second, it’s still an important piece of the foundation to get an idea of who I am both musically and personally. 

How did you land on this title? 

There’s the SoundCloud tie-in, but I was just writing a lot about skies. I have “Blue Skies” on there – that’s a really important one. There was a lot of metaphor there. I think there’s something to be said about the clarity you get when the clouds go away, or how you might feel when the clouds are out. There’s a lot to play with there. 

Which of these songs do you think was most indicative of where your sound is today? 

I feel like “Love Somebody” is probably in that group of songs. “Blue Skies” too. Even songs like “She Just Wanna See Me Right Now,” pay homage to all of my favorite genres of music. There’s jazz, hip-hop elements, R&B influence, folksy singer-songwriter stuff. And melodically and lyrically, it’s a big mush of all the people that inspire me. But those three songs definitely were pointing to where I was headed. 

Would you ever sample yourself and if so, what song on Cloudy would you sample? 

Maybe I could try “Somebody New” or something that doesn’t already have drums and it’s just me and the piano. I might have to do that when I get home, just to see if it works. [Laughs.

What songs hurt you the most to leave off this project? Will they ever come out? 

I have a song with an old friend of mine named Raelee [Nikole] called “Just What You Say,” and I wanted that to be on Cloudy, but we just couldn’t make it work. I also have a couple of beats – my vocals aren’t on there – and stuff from the SoundCloud era where I’m sampling stuff like Ne-Yo or [Common’s] “Like Water for Chocolate.” I think they tell a little bit more of the story of my producer side, but, for the most part, we got all my favorites on there. 

You’re hitting the road soon. What can you share about that? 

At the end of November, I’m going to Europe for a couple of days and opening for Keshi. We’re only doing three or four shows out there, but we’re also going to Hawaii, Australia and New Zealand together next February. I haven’t been to any of those places so I’m excited. Next summer, I’m doing a few North American shows with him too. We’re playing The Garden — and as a lifelong Knicks fan, I’m definitely freaking out. 

I always tell people: I sang the National Anthem at one of the Knicks games last season, and it was far and away the most nervous I’ve ever been. Because these are people I watch every single night. Singing at a venue of 1,000 people is whatever; singing in front of Jalen Brunson was the most stressed I’ve ever felt in my life. 

When did you decide that you were going to go the compilation route?  

I had always wanted to do a compilation at some point. I’m always working on stuff. Nothing really solid yet, but I’ve got some ideas. People on social media have always been like, “We need these on DSPs!” and my fans seriously mean a lot to me. They are entirely why I’m where I’m at today, so I always want them to feel like I’m listening and providing the things that they want and like. A lot of this art is for me, but at the end of the day, I’m not me without all of them. 

Where’s your head regarding new music? 

I’m always writing and working on new stuff. I’m always listening to new stuff and trying to grow and see where music takes me next. It always has taken me to places I did not expect. When it’s ready, it’ll be ready. But there’s always more music to make. 

Jack Harlow Gets Flirty on CCTV in New ‘Hello Miss Johnson’ Video

“Hello Miss Johnson,” Jack Harlow’s calling. The rapper unveiled his latest single on Thursday (Nov. 21), and dropped an accompanying video that all plays out on security footage.

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The clip, which presents itself via CCTV on Harlow’s love interest’s home in a suburban neighborhood, features the Grammy-nominated artist walking up to the front door, getting touchy and flirty with Miss Johnson’s daughter, and delivering grand romantic gestures as havoc goes down on the street behind them. “Hello, Miss Johnson, you know why I’m callin’/ You know I’ve been fallin’, fallin’ for your daughter/ I think about her often, correct mе if I’m wrong, but/ Was it you that gave the eyеs to her I be lost in?/ Thought so,” he proclaims on the hook.

“Hello Miss Johnson” marks Harlow’s first single since 2023’s “Lovin on Me,” which topped the Billboard Hot 100 for six weeks. While he’s been laying low for most of 2024, he teased his next musical era last month during a performance at New York City’s Brooklyn Paramount. “I do got some very special s— on the way,” he told the crowd, later adding, “Next time I see you, we gonna have something to talk about.”

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The “Whats Poppin” superstar surprise-dropped his third studio album, Jackman, in April 2023, and the project peaked at No. 8 on the Billboard 200, his third top 10 on the tally. The LP also marked Harlow’s first No. 1 on Billboard’s Top Rap Albums chart.

Watch Jack Harlow’s “Hello Miss Johnson” music video below.

U.K Rap Stars AJ Tracey & Pozer Team Up on Fiery New Single ‘Heaterz’

AJ Tracey and Pozer, two of U.K. rap’s most in-demand names, have joined forces on new single “Heaterz.” Released via west London rapper AJ’s own label, Revenge Records, the track samples “Gunshot Riddim” by pioneering grime producer Ironsoul.

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“Heaterz” forms part of an ongoing wave of singles from AJ throughout 2024, following Bubble Bath,” and “Joga Bonito.” The 30-year-old’s last full-length effort arrived in the form of 2021’s Flu Game album, which featured guest appearances from the likes of Kehlani, Mabel and T-Pain. The record peaked at No. 2 on the U.K.’s Official Albums Chart.

Pozer, meanwhile, has enjoyed a breakthrough year. In April, the Croydon artist – who mixes drill with Jersey club and grime influences – made chart history in the U.K. by becoming the first British rapper to chart his first two singles simultaneously (“Kitchen Stove,” “Malicious Intentions”). He has since gone on to make his television debut via an appearance on Later… With Jools Holland and has earned co-signs from U.K. rap stalwarts Dave, K-Trap and Skepta, among others.

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Accompanying the release of “Heaterz” is a striking music video directed by Latemilk, who has worked with AJ across various projects in the past. The clip was filmed in London and captures the pace and intensity of the capital’s street culture.

Having gained attention through pirate radio sessions as a teenager, AJ first broke into the mainstream with his Secure The Bag! EP in 2017. In the years that have followed, he has gone on to earn six top 10 singles in the U.K, with “Ain’t It Different,” his 2020 collaboration with Headie One and Stormzy, reaching No. 2. Last year, AJ hit over one billion career streams, landing him the BRIT Billion Award by the BPI (British Phonographic Industry) as a result.

Watch the “Heaterz” music video below:

Snoop Dogg & Dr. Dre Continue ‘Missionary’ Rollout With New Single ‘Outta Da Blue’: Listen

Snoop Dogg’s Missionary album is on the horizon, and the Doggfather alongside Dr. Dre dropped off the second single from the LP on Thursday (Nov. 21) with “Outta Da Blue.”

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Snoop and Dre turn back the clock to trade bars over the clinky production. “This for all of my n—s pushing the limit/ My high, got me over here bending the flight attendants,” Snoop raps after pulling another drag.

Dre boasts about how his bank account has reached the point there’s no price tag that will make him flinch at this point. “Ain’t seen a mutherf—-g thing that I can’t buy/ See, reaching these types of heights, it come with a third eye,” he brags.

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Alus joins the party as the singer shrewdly calls back to M.I.A.’s “Paper Planes” classic on the chorus.

“Outta Da Blue” is a welcomed addition to the hype train for Missionary heading into the Dec. 13 arrival of the Dr. Dre-produced album.

The West Coast titans kicked off the project’s rollout with the smooth “Gorgeous” featuring Jhené Aiko, which served as the “Still D.R.E.” collaborators’ return to the Billboard R&B/Hip-Hop Airplay for the first time in 13 years when the single debuted at No. 29 earlier in November.

Prior to the album’s release, Snoop and Dre gave fans a taste of the project during a live episode of Drink Champs at ComplexCon over the weekend. Fans, friends and peers appeared to love what they heard, as LeBron JamesTravis Kelce and more gave Snoop Dogg his flowers in his IG comment section.

Missionary is the first time Snoop and Dre have connected for a full-length project since the Long Beach legend’s 1993 Doggystyle debut album. The hitmakers haven’t revealed much regarding the LP, but some special guests are expected to make appearances, including Sting and Jelly Roll.

Listen to “Outta Da Blue” below.