R&B/Hip-Hop
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Just four days into 2024, 4Batz made an appearance in Billboard’s weekly Trending Up column off the strength of the virality of “Act II: Date @ 8,” the second single of his burgeoning career. Seven months later (Aug. 1), the ascendant Dallas-bred R&B star sold out Brooklyn’s Music Hall of Williamsburg for the third stop […]
Waking up on a Friday morning and realizing The Lox did a Tiny Desk concert hits harder than a strong cup of coffee. Since destroying Dipset in the most memorable of Verzuz battles, the trio out of Yonkers have reached a new level of popularity. Fans new and old appreciate Styles, Jadakiss, and Sheek for […]
Following a successful debut artist showcase earlier this year, Vybe Vault RnB is running it back for round two in Brooklyn, looking to find the next R&B star.
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Founded by Morace Landy and Elaine Allen Landy, Vybe Vault RnB is returning on Sept. 4 for another showcase at The Sultan Room in Brooklyn. Tickets are currently available for $25, with the showcase running from 7 p.m. ET to 11 p.m. ET.
In addition to the auditions in front of a decorated panel and live audience, the night will include a performance from the Slam Clinic band as well as the first showcase’s winner, Adam Ness.
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This season’s grand prize winner will walk away with a $5,000 gift card courtesy of Sweetwater.com to help purchase home studio equipment, and a slot in Vybe Vault’s artist mentorship program.
Per a press release, the mentorship program provides “emerging artists with the exposure, resources, and industry connections they need to succeed.” The weekly mentorship sessions will allow neophyte artists to gain wisdom and rub shoulders with established acts such as Fat Joe, Rotimi, Eric Bellinger, Hitmaka and Troy Taylor.
Morace Landy has just about seen it all in the music industry. He launched Evolution3 in 2015, which is a full-service company for artists offering assistance in “development, promotions, marketing and touring.” In the past, he’s worked with music icons such as Jay-Z, Mariah Carey, Luther Vandross, Babyface, T.I., Will Smith, Missy Elliott and plenty more. Landy also appeared on the Billboard’s 2018 Indie Power Players list when he served as Empire’s chief marketing strategist.
Beyond Sept. 4’s Vybe Vault RnB event, expect showcases to take place quarterly throughout the year.
Show one of Ice Spice’s Y2K! World Tour is out of the way, and the 24-year-old can exhale just a little bit. Ice was nervous about the Washington, D.C. crowd since they’re typically “kinda dead,” but the sold-out Anthem venue provided a pleasant surprise to kick off the star rapper’s first headlining trek on Tuesday night (July 30).
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While Ice was ecstatic to see the Spice Cabinet fill the venue, there was one special guest in attendance that pulled on her heartstrings.
“The best part, honestly, is my dad came to the show last night,” she tells Billboard. “I was at soundcheck like, ‘Damn, my pops really here. That’s crazy.’ Being able to see family during all of this — it’s just him being a proud dad. The best part about being Ice Spice is having a proud dad.”
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At a time when hip-hop has struggled to find neophyte hitmakers, Ice Spice and her amber curls arrived – The Bronx princess that was promised. Ice enjoyed a meteoric rise to stardom from the bodega to the Super Bowl — or “the 4 Line to four times Grammy-nominated,” as she raps on Y2K! opener “Phat Butt.”
Ice Spice posted four top 10 Billboard Hot 100 hits in 2023 and won Billboard’s R&B/Hip-Hop Rookie of the Year honors. She climbed the rap food chain, earning co-signs from Nicki Minaj and Taylor Swift, Grammy nominations, a Super Bowl commercial with Starry and her own drink at Dunkin’ Donuts, all before releasing her debut album.
The 24-year-old gave NYC a new face for the drill movement and expectations surrounding her anticipated Y2K! album change depending on who you ask. Some look at Ice as more of a singles artist, while others set the bar sky-high due to the scorching start to her career.
Fully produced by right hand collaborator RiotUSA, Y2K! arrived last Friday (July 26) with features from Travis Scott, Gunna and Central Cee for a total of 10 tracks (a bonus song was released on Thursday) — four of which previously hit streaming services as singles.
However, Ice doesn’t look at this project as a “make or break” for her, no matter what the critical reception and charts say. (Billboard projections currently have her outside the top 10 on next week’s Billboard 200.)
“I think people try to put that pressure on me just because I have been so successful,” she theorizes. “I don’t really put too much weight into it. Of course, I appreciate it and I prefer it, but it’s not a make-or-break for me. I’m just happy with the album I made.”
Dive into the rest of our interview with Ice Spice below, as she speaks on working with Travis Scott, not being worried about her brand overshadowing the music and her improvements as a performer.
How’s tour life treating you? How was the first show?
Ice Spice: Good. It’s always a little hectic, but it’s fun. It was really good. D.C. definitely shocked me, because usually they’re kinda dead but they surprisingly shocked me.
What are some of your biggest improvements as a performer compared to two years ago?
I think everything, to be honest. I think that’s how it is for me at least. Breath control, overall stamina — those are things I didn’t realize matter. It just helps improve the show, especially after my set gets longer.
What’s been your mindset and emotions this release week with Y2K! out? Has there been a proudest moment?
I just been feeling everything. From anxious to calm to excited and relieved. Just grateful really mostly. I think finally headlining my own show for the first time. I started the Europe leg doing festivals, and now it’s my own crowd. It’s a different vibe that I’m grateful for. I’ve been wanting to do this for a year now and we’re finally here. That’s my proudest moment.
Has anyone reached out to you that you didn’t expect that showed love about the album?
So many people reached out. Travis [Scott], of course. I love our record and our video that we put out for “Oh Shhh…” He hit me congratulating me. [Sei Less] is one of my favorite New York restaurants, honestly. I’ve went so many times in the last year.
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How would you define success for this project?
I think it’s just really getting through the Y2K! Tour. That’s a success for the project. Being able to share it with fans in real time as it’s happening is crazy.
Do you ever feel that your branding can overshadow the music at times? How do you juggle that?
When I first had met this artist, they had asked me, “Do you wanna be bigger than your music or do you want your music to be bigger than you?” I had no clue what they were talking about. I was like, “Both, bro, what are you talking about?” They’re just like, “Nah, you gotta pick one.” We was just in the studio chatting, because people love to talk about stuff like this.
But nah, I think it always just helps. I think the bigger you are, the more reach you have and the bigger the platform, I don’t see how it could not help. I feel like I’d only want it to be this way.
Was there anything with this album that you didn’t pull off that you wanted to?
For sure. That’s definitely always the case. For both projects that I’ve made, there’s been sample issues and feature clearances that we run into — but that’s part of the process. Every time, it feels like, “Oh my God, no, everything’s going not as planned.” You just end up figuring it out. I think a lot of people go through that.
Why was it important to get back to the essence of drill and continue your bond with Riot on the production?
We wanted to make what we like. I just love drill beats, and his specifically. We just locked in for a whole year and really got to it when we could. We have the busiest schedules, but I think that’s why it’s important to have a close bond with whoever you’re collaborating with. You have to make time when you can.
When you guys would talk about the album, would there be some sort of North Star or saying you always talked about with the album? Like, “This is what we need to accomplish.”
We usually reference ourselves. I’d be like, “I want a ‘Princess Diana’ or a ‘Munch’-type beat, or Ice Spice type beat.” We just be vibing and do what we do.
How was linking with Paris Hilton?
I met her during Coachella at Neon Carnival. She’s like the sweetest person ever. Her house is incredible. She’s the epitome of Y2K, so the link-up was inevitable.
How do you define Y2K? I heard you say you love famous people before the internet and social media era.
Yeah, I think that’s a lot of my obsession. I love the fashion, I love the overall vibe. I was really young so I just pull references to the most iconic people during that era. I like to reference Britney Spears, Beyoncé and all the icons.
Have you started working on the next album?
I am definitely so ready to start another album. So that’s great. I know my label is gonna be really excited to hear that. I don’t wanna start teasing the next album, we in Y2K!.
In this episode of ‘Billboard Unfiltered,’ Billboard staffers Carl Lamarre, Trevor Anderson, and Damien Scott discuss whether Ice Spice’s debut album is worth the hype. They also discuss Charlamagne and Elliott Wilson’s feud over the Complex Hip-Hop Media Power Ranking List, Will Smith’s future in music and more!
Trevor Anderson:
If you think Ice Spice is going to jump out and switch on a lyricism in a way that’s going to be a lot more introspective or a lot more you know, more than what it is? It’s not, it’s not going to be for you.
Damien Scott:
Now we’re at this point where we’re just sh*tting on people directly instead of being like let’s focus on the work, let’s make sure the work is better, let’s make sure we’re all doing good work.
Trevor Anderson:
Whether it’s gonna be about the slap, the entanglements and all that sh*t like yeah, there was a lot of material.
Carl Lamarre:
Hey guys, what’s going on? Welcome to a fresh episode of Billboard Unfiltered. What it do, what it do, what it do we are back again gentlemen. How are y’all feeling?
Damien Scott
I feel great
Trevor Anderson:
Doing alright, you know.
Carl Lamarre:
Shout out to our good brother Kyle, couldn’t be here.
Damien Scott:
He’s off listening to Big Mama’s album.
Trevor Anderson:
That’s right.
Carl Lamarre:
Big Mama.
Trevor Anderson:
‘Sugar Honey Iced Tea.’
Carl Lamarre:
My baby mama.
Trevor Anderson:
Hopefully it’s not that.
Damien Scott:
Don’t let 21 hear you say that.
Trevor Anderson:
How many- one day we’re going to do a ranking of all these, not a ranking, just even a list all these baby mamas because you… You got a couple on deck. Yeah, a good seven.
Carl Lamarre:
Saweetie, H.E.R. who else? Big Mama. Nah, I think that’s the three right now. I think I’m happy with it.
Trevor Anderson:
The three right now. Wow okay.
Carl Lamarre:
That’s a good three right?
Keep watching for more!
Beefs, new albums and comebacks, it was another busy week in the hip-hop and R&B world of music. Billboard Unfiltered rises to the occasion to return with a brand new episode recapping all of the happenings on Thursday (Aug. 1).
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Billboard co-hosts Carl Lamarre, Trevor Anderson and Damien Scott debated a myriad of topics including Ice Spice’s Y2K! debut LP, hip-hop media beefs and Will Smith’s return to the music scene nearly two decades after his Lost And Found album in 2005.
Senior Charts & Data Analyst Trevor Anderson expects Ice’s Y2K! to debut outside the Billboard 200’s top 10, but could crack the top 20 with a late surge.
“Ultimately goes down to one of those albums where the EP, the tapes, the singles beforehand are gonna be the thing we remember more than the actual debut album,” Anderson adds. “For whatever reason, when that word album comes on it — I don’t know if it’s the pressure that ramps up or whatever — but it feels ehhh.”
He continues: “If you think Ice Spice is gonna jump out and switch onto lyricism in a way that’s gonna be a lot more introspective or more than what it is, it’s not gonna be for you.”
For Deputy Director of Hip-Hop/R&B Carl Lamarre, he sees Ice Spice as more of a singles artist going forward rather than putting together cohesive bodies of work.
“When I think of Ice Spice, I just think of her as a singles artist. An artist that thrives off making singles, an artist that could thrive off her features. I don’t think it’s somebody that could put together a cohesive body of work. Something that’s gonna be mind-blowing from a body project standpoint.”
It’s not only the rappers that are beefing, as media personalities Elliott Wilson and Charlamagne Tha God are entrenched in a feud that boiled over this week. The spat seemed to be sparked by Charlamagne taking issue with Elliott’s position at No. 5 on the Complex Hip-Hop Media Power Rankings.
Deputy Director, Editorial Damien Scott found the beef to be “corny” and thinks they should set the right example for the next generation and settle it off the internet.
“I find this whole thing very corny,” Scott says. “This feels very clearly one person had a problem with another person and used this as an opportunity to get some grievances off their chest and it derailed from there. I think it’s a bad look for the industry.
Scott adds: “I think we need to be better at how we represent the industry and the forum and ourselves. That that s–t offline. Go grab a drink or a coffee and talk it out. Why are we acting like rappers?”
Will Smith is gearing up for possibly his first album since 2005. He returned last week with another single alongside his son Jaden and rapper Russ for the introspective “Work of Art.” The Unfiltered trio have forgiven Smith for his infamous Oscars slap of Chris Rock and seem to be in favor of a return to rapping for the superstar.
Damien Scott hypothesizes that Smith turned back to the hip-hop community for acceptance after his recent Hollywood projects stalled or were put on hold following the 2022 Oscars slap heard ’round the world.
“My guess is because we’ve seen this happen to Black celebrities before is that he realized certain people weren’t f—ing with him anymore, and he was like, ‘You know who’s gonna f–k with me? My people,’” Scott speculates. “And he went and did this press run for Bad Boys 4 that was like podcasts and shows you would never think Will Smith would do.”
Watch the full episode below and look for another episode of Billboard Unfiltered next week.
LL Cool J is causing a stir on Rap Twitter once again.
He was recently in the news for saying he wants to hear Andre 3000 rap instead of playing the flute. Now, during a recent appearance on Shannon Sharpe’s Club Shay Shay, he was asked to name his Mount Rushmore of Def Jam artists.
Shannon Sharpe rattled off a list of names that included Jay-Z, Kanye, LL, Rihanna, DMX, Ludacris, and Nas before teasing the legendary rapper about trying to avoid the question. However, LL pushed back and asked why Shannon didn’t mention Public Enemy. “It’s LL, it’s Public Enemy, it’s the Beastie Boys and it would have to be Slick Rick,” he retorted. “Because it’s Def Jam.” Shannon then asked, “Was Hov not at Def Jam?” to which LL answered, “Yeah, a thousand years later.” (It’s worth pointing out that the Queens rapper has had a long standing on again, off again cold war with Jay-Z.)
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LL defended his choices by saying those were the acts that helped shape the influential rap label into the brand it is today. He also rightfully acknowledged that his answer would be dissected and debated on social media.
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In the same clip, they talk about why he got offended by Canibus asking him to borrow the microphone that’s tatted on his right arm on his original verse from LL’s 1997 single “4,3,2,1.” When asked why he didn’t take it as a compliment, LL answered, “Not at that time. I was an egomaniac.”
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LL famously made Canibus use another verse on the album version, but still sent shots at the young rapper on the same song. They then traded diss tracks. Canibus answered LL’s “4,3,2,1” verse with “Second Round K.O.” and LL returned serve with “The Ripper Strikes Back” effectively ending the battle.
While Rick Rubin had already released an EP of his punk band Hose, LL’s song “I Need a Beat” was the first official release on Def Jam that had a catalog number and the label’s now famous logo. His debut album Radio was released a year later in 1985 with the unique distinction of being the iconic label’s first full-length release.
PinkPantheress has canceled all of her tour dates for the rest of 2024. The British pop star announced her plans to pull out of upcoming festivals and opening tour slots for Olivia Rodrigo and Coldplay on Thursday (Aug. 1).
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PinkPantheress made the news official in a personal statement posted to her Instagram Story, where she revealed that it was time to “focus” on her “physical health” as she’s “hit a wall.”
“It is with the heaviest heart that sadly have to announce that i will not be able to continue with the rest of my live shows this year in order to focus on my physical health and overall wellbeing,” she wrote. “It appears i have reached a wall which i am struggling to penetrate through. this will include my GUTS tour, Field Day, Summer Sonic, FORM, III Points, and Australia/NZ appearances.”
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The “Turn It Up” singer thanked her team and Olivia Rodrigo for giving her a chance to do what she loved on a nightly basis. “I would like to thank all of you, as well as my touring team and Olivia for giving me the platform to perform some super fun shows. I’m sad to disappoint anyone and can only hope we will be in each other’s company once i return to health,” she concluded.
Due to Personal Reasons:Pinkpantheress will no longer be able to finish the upcoming dates she has with Olivia Rodrigo for the “Guts World Tour” + Any of her upcoming tours/shows of the year.We’re sending hugs and kisses her way and hope everything is okay! pic.twitter.com/aMDBLrKVVj— Capable of Love Tour Updates 🕊️ (@COLTourUpdates) August 1, 2024
PinkPantheress had been opening for Olivia Rodrigo’s Guts World Tour since the second North American leg kicked off on July 19. Fans hoping to see her in San Francisco this weekend on the trek are out of luck.
The 23-year-old was slated to perform at III Points festival in Miami and on Coldplay’s Music of the Spheres World Tour running through Australia/New Zealand into November.
It’s been a very hectic year for PinkPantheress from a touring standpoint as she headlined her own Capable of Love Tour, which started in Europe before returning stateside to wrap up in April.
More recently, PinkPantheress performed at the MLS All-Star Concert in Columbus, Ohio, earlier in July, where she went viral for gifting a fan her Coach bag.
“I was lucky enough to perform in a location I’ve never done a show at, in Columbus, Ohio, so meeting some longtime fans was the best feeling ever,” PinkPantheress told Billboard of the heartwarming exchange. “One of them handed me a custom made Funko Pop so of course I had to give them my Coach bag in exchange for their hard work!”
The “Boys a Liar, Pt. 2” singer’s Heaven Knows debut album arrived in 2023 and went on to reach No. 61 in the U.S. on the Billboard 200.
Jack Harlow figured he’d have a smooth transition from rapper to actor, but his Hollywood career got off to a rockier start than he anticipated. Harlow reflected on his role in the 2023 White Men Can’t Jump reboot in a candid interview with Variety on Thursday (Aug. 1) and the “First Class” rhymer didn’t hold […]
From Brandy and Whitney Houston to Hilary Duff and Selena Gomez, musicians have been putting their own spin on the classic Cinderella story for decades. Now, JT – one-half of City Girls, her five-time BET Award-nominated rap duo with Yung Miami – has gifted the world a Cinderella reimagination rooted in her sleek alt girl aesthetic and the sonic signifiers of late ‘90s and early ‘00s New York and Miami hip-hop.
Clad in a baby blue gown and a white fur boa with her seemingly endless jet-black inches crowned with a tiara, JT – Miami’s reigning hip-hop princess – celebrated the release of her debut solo mixtape, City Cinderella (July 19 via Quality Control/Motown). Featuring guest appearances from both OGs (Jeezy) and newcomers (CLIP), as well as production contributions from Grammy nominees Take A Daytrip (“Intro”) and OG Parker (“Uncle Al”), City Cinderella is an impressive manifesto for the next stage of JT’s career.
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Across the tape’s 16 tracks, JT – born Jatavia Johnson — reflects on how her childhood traumas shape her present-day attitude, flexes her millennial status with nifty samples and interpolations that properly situate her in hip-hop history, and displays the evolution of her rap skills. She supplements the sexual liberation of her City Girl days with more luxurious beats that amplify the weight of her tone. Long toted as the standout MC of that hitmaking duo, JT makes formidable strides in fulfilling her potential with City Cinderella.
Remarkably, as she explained in her Making of City Cinderella documentary (July 17), this mixtape is not the product of months of intense studio sessions. Rather, City Cinderella came together as JT traversed the U.S. on a headlining club tour that featured countless memorable, high-drama nights, including shootings, fights, power outages and, hilariously, a meet-and-greet in a deep freezer after a busted fuse in the main room of the venue sent one night awry. “Reggie, the promoter, kept apologizing because he underestimated the crowd that I was going to bring,” she says with a laugh. “It wasn’t even enough liquor at one point! But me and him built a strong connection. He flew all the way from D.C. to my listening party.”
JT’s ability to form genuine connections – whether it’s with artists in the New York alt scene, Mugler creative consultants or her fans (a.k.a. the Juvies) — comes from her authenticity. She’s never tried to be someone she’s not, and even when she’s bracing for a personal evolution, she doesn’t leave behind what she truly loves. Her club tour may have drawn some jeers because of the small venue sizes, but those shows were packed shoulder to shoulder – and that’s nothing to scoff at when some of her more commercially successful peers are struggling to fill larger venues. Lightning-fast rises will never disappear, but JT’s slow-and-steady approach is already proving to be a winning strategy for building career momentum. She smartly used those club appearances nurture a fierce fanbase that helped her land both a No. 9 spot on Billboard’s June ranking of the Hottest Female Rappers and a No. 27 peak on the Billboard 200 with City Cinderella, a higher showing than all three City Girls studio albums, the best-charting of which – 2020’s City On Lock – peaked at No. 29.
“It was easy to bring my fans in [emotionally],” she explains, looking back on her club tour and City Cinderella documentary. “Now, it’s time for us to turn up and celebrate.”
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In a revealing conversation with Billboard, JT breaks down the sonics of City Cinderella, previews her upcoming tour and reflects on her Miami roots.
How do you feel now that City Cinderella is finally out in the world?
I feel like I just had a baby. [Laughs]. No, for real! It’s that joy. You feel all the pain before you push it out, and you just be nervous and scared like, “I’ve never had this before. I don’t know how people would take and react to it.” But the first night, everybody was loving the project. And then you get your postpartum. Then you find the joy because you never had it before, you don’t know what to do with all of it.
I’m so happy. I love my project. I loved my project before I put it out, and that’s what really matters. It’s been projects I done put out and I really didn’t want to stand behind it, because I didn’t love it. I stand behind this project so fully and thoroughly, because it’s literally my project. I wrote it.
It was actually one critique that I loved – it wasn’t even bad to me. I can take [it] because it makes sense. They was like, “I feel like on this part she was very monotone.” And I told my A&R that! I already know that. So that was my only doubt. Because I know that the climate we in, music is so uptempo and TikTok is really taking over music to the point people can’t really put out a body of work no more. Every single, you feel like you gotta hit, you gotta knock hard. When I was growing up, I used to listen to projects front to back and it was [different] vibes.
The mixtape’s title definitely showcases the juxtapositions present in your aesthetic as well as your come-up story. What were you pulling from when you were creating the solo JT sound and style?
When I first announced that I was doing City Cinderella, that was like the dusty Cinderella part of the story, when I had to literally get out there and grind and announce it and go to the clubs and push and let people know, “Hey, I’m now a solo artist.” It was not easy because I got backlash and I got sick a lot in early parts of that club tour. It was a shooting – like, I was in the trenches! It was a lot of s—t that I did not tell about the [behind the scenes] of what I went through just to get to this point.
So, when that mixtape cover art came out and it was just so beautiful, I feel like that was the beautiful part of the story — because I think that everybody was expecting it to be more like what they were seeing in the gritty part of the story. It started off dirty and it ended up so beautiful.
People were loving that cover art! I even saw some comparisons to Beyoncé’s Renaissance cover.
Originally, it had the title on it — and I have OCD, so I know that I was not going to want to look back at that title after a while. It didn’t give classy to me, it cheapened the original picture to me. When I took it off — [with the help of] my friend Renell [Medrano], respect to her – I knew that was it.
I didn’t spend much of [my label budget] with this rollout, because I put a lot of my own money into a lot of stuff [in terms of] rolling out the project. When it got to the project and I had put in all the work, [the label] wasn’t really shooting down prices, so my budget was a little high for my cover art. The people that I first was reaching out to [gave] me a hard time to shoot my cover. It got to the point where it was, either I find somebody who could shoot this cover or I’m going to end up not having a cover that I want.
So, I reached out to Haley Wollens – who I met at Mugler through my [late] friend Monica [Suh] — and she loves me, she thinks I’m her muse. She was like, “Girl, I would love to do your cover!” So, we came up with the ice sculpture idea, put the mood board together, shot [the cover] on Friday and we put it out Tuesday.
I’m glad that I end up going with [Neva Wireko], a local Black girl, instead of a company that would overcharge me. The main cover was supposed to be me with the blue swimsuit and the crown looking down, but the other [look] ended up photographing so flawless and timeless.
I know people was going to compare it to Renaissance, but I was not in no way shape or form thinking about Renaissance when I shot my cover. But you know how people are, they just look at colors, they don’t even know what the f—k they looking at. So, my first step was ignoring them because the love was so much bigger than those comments. They were salty that I served like that. They were like, “This b–ch ate it, what else can we say about this?” So, they went with that.
But who wouldn’t want to be compared to Beyoncé? That is the queen! I lover her so much, so I wasn’t really mad at the comparisons.
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I was pleasantly surprised at the mix of Miami and New York sounds on the project. What were you listening to while creating City Cinderella?
I’m not gonna lie, my intro (“Hope”) was heavily inspired by Rick Ross and “Oh” was inspired more by Jeezy. For that outro (“Star of the Show”), I listened to Jay-Z. When I first heard the beat for “Star of the Show,” I [knew] I had to get in my Dipset bag. That’s what I grew up on. I listened to a few Jay-Z songs, and he got that slow flow, so I used that for some inspiration and kept crafting and crafting and it turned out great.
I am a ‘90s baby. I am a millennial kid, so I grew up in the era of Dipset and “Make It Rain” and all that. Rick Ross, to me, was one of the artists that made it mainstream [from my city], after Trick Daddy and Trina. I used to love his music, it used to make me feel [luxurious]. When you listen to his old mixtapes, that was very luxurious, slow raps and put-together projects. And that’s what I wanted to do.
What’s your relationship with New York like?
I live here! I’ve been living in between New York and LA since me and my boyfriend got official. Me and my boyfriend moved in together in 2021, and we was living here and L.A. He was trying the L.A. thing just for me, because he’s from Philly. After a while, he was like, “Oh, baby I’m not pretending to like L.A. no more.” I wanted to be in L.A. because of the sun and the trees. He wanted to be in New York because he’s right down the street from home. We came to a conclusion when we found the perfect condo.
When I went back to Miami for the club tour, it was so big. It was a big deal that I was home — because I don’t live there, but they love me. They respect me. I stay true to my roots. They understand that I don’t live there for many reasons. I’d probably still try to scam if I lived in Miami! [Laughs.]
When you’re picking beats, what are you listening for?
Feeling. Texture. I don’t want the beat to take over me, I want to hear my voice. I want it to be smooth but still have a unique trap element to it. You know what song almost did not make the project and everybody loved it? “Uncle Al.” It was another song that was supposed to take its spot. I had too many songs on the project and between the [now scrapped] title track and “Uncle Al,” the label picked “Uncle Al.”
“Uncle Al” [a tribute of sorts to the beloved late Miami radio broadcaster Albert “DJ Uncle Al” Moss] is a hit. And it’s such an authentic take on Miami bass, do you have any memories listening to Uncle Al’s music growing up?
I’m a big Uncle Al fan! I had to call my dad the other day and I think he found the tape I’m thinking about. I remember my fifth birthday, we was in Orlando, my daddy, me and my sisters and my uncle. My dream was to call the radio station and ride – that’s what they used to call it. You would call a radio station and you ride, you introduce yourself and you get to talk on the radio. My dad never used to let his kids do that, but he finally let me on my birthday.
Off the top of my head, I had to ride, and I was like, “From the J to the A to the T-A-V-I-A/ something-something-something, you know I don’t play.” [Laughs.] The last thing I said was, “My momma done turned it out.” I was so happy my daddy let me ride. It was really a full-circle moment to have Uncle Al as a standout figure on my album. Al was really, really big on underground radio. I was always a huge fan of underground radio
Your love for the underground really shows on the tape with artists like buzzy New York rapper CLIP. Talk to me about working with her and the rest of the features on City Cinderella?
That’s my baby, I love CLIP. She’s really in the underground, bruh. I think I’m an alt girl, I ain’t got nothing on those hoes at all. They’re really undergound, the way they be living, I’m like, “Take me back to my car now.” [Laughs.] I’m just like, “No!” I don’t do drugs. It’s like, I’m not ready for this underground life, but they f—k with me heavy because it’s genuine.
Me and [CLIP] met in a studio in Brooklyn when I was trying to experiment with myself and make my own project. It was no label around, I used to go over there by myself with no security. We used to meet up in that b—h, it was trapped out. It was so many different New York artists and it was messy. She rapped about a lot of sad [stuff] and I was like, “Girl, you are depressing me… can we do some fly s—t?” And she was like “Okay, yeah!” and we came up with “All Stars” and another song that’s really fire. I’m gonna put that one on my next project. I think [people] would like it more than “All Stars” because it’s very inspiring. [CLIP] is such a gem. She is who she is and I love working with her.
Now, this is my second collab with Stunna Girl. I didn’t want features on my project at first, but once I did Jeezy [on the “Okay” remix], I [figured I] might as well add other people on the project. So, I decided to put Stunna Girl — because f—k the mainstream s—t, me and her mesh well. I sent her the song during crunch time – my label needed her to turn in her verse so we could get the CDs printed. I [held out for her] and when sent the motherf—king verse back… I said, “This is why I wanted this b—h on my project.” I need these gritty b—hes to be talking on my s—t! They can still talk that street talk them b—hes need to hear! It was a no-brainer.
Tell me more about your work on the production side of things?
I gotta call my A&R, because I need my money! I was a real producer. I kinda co-produced “90s Baby.” We did that beat right there. Me and Buddha was just in the studio, and I was listening to this Too $hort song from the Booty Call soundtrack [“Call Me” (with Lil’ Kim)]. I was obsessed with the song, so I was like “Can you do a Tupac-like, grungy beat?” And then I was like, “I want an interlude-type beginning.” I had already did the hook in my mind, so I was like “What’s my favorite 90s song?” Joe, “All the Things.”
The whole song started off sounding like that, but then I made him flip it so it could get more gangsta. “90s Baby” ain’t even have two verses. When I turned in the project, it was just a verse and an interlude, but my label was like, “This is the single, you gotta do another verse.” So, I was whooping my own ass trying to do that second verse because I really wanted to match the first verse. It turned out great.
I also put together “Uncle Al” right then and there, I made them get into their Miami bass. For “Hope,” I worked with [Take A] Daytrip, and their history is very pop.
The second time we were in the studio together, I was too shy to even speak up because the vibe was so serious. But the next day, my A&R [reminded me to speak up because the sessions were expensive], so I was like, “Can we do a Rick Ross, luxury storytelling song?” They started making the beat right then and there, and I went in and kinda freestyled the hook. The beat just talked to me, and I talked back to it, it was easy to storytell on it. They added the choir elements later, and they sent it back and I was like, “Okay, intro!”
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“Hope” is a really powerful track. What does it feel like to be able to put something so personal as the opening track to your debut solo project?
If you listen to the hook of “Hope,” it’s like a summary of how I feel and why I act the way I do. It was a powerful message and I feel like a lot of us are walking around with past traumas from a long time ago, and I just wanted to talk my s—t. When the choir came in, it really made me emotional. I couldn’t listen to it without crying.
I knew I wanted it to shape my project, but I [was worried] that my listeners, at their age, [might] not be ready to hear that type of music. We’re in a climate with so much microwaveable music and it’s going so fast. I was kind of doubting myself a little bit. When I did playbacks, “Oh” was the intro, but then I was thinking about starting with “Star of the Show,” but that was definitely a closer, so I went back to “Hope.” [One particular person] was rooting for “Hope” to be the intro and I was like, “You look older, you might be setting me up!” Then I was like, “F—k it, this is what’s going to set me apart and make me different.”
You nod heavily to Magoo & Timbaland’s “Drop” in “JT Coming,” did you try to clear the actual sample?
“JT Coming” was a whole ‘nother beat! The sample did not get cleared initially. I’m still hoping and praying it happens, so I won’t say why. I kept the most important part of it and I actually like the newer version of “JT Coming” now. When I listen to the one that was actually sampled… this version sounds better!
I do want to sample some of their music in the future, and I think they’re close to letting me do it, but it’s politics with them older rappers. You gotta walk on eggshells until they understand the art of it and see it as worthy. But they got back to me two days before I turned my project in and they was like, “Oh, I think we should collab.” So, we’ll see.
You have a lot of uptempo tracks on here, are you gonna be dancing on tour?
Yeah, I am! I gotta put together my show. My little Juvies be bringing the energy themselves, they want to do the show for me! They think that they are the stars of the show. I asked them, and they was like, “No, we don’t want to see you dance!” They must be thinking I’m going to embarrass them. [Laughs.]
Billboard named you one of the ten hottest female rappers of the moment. What did you feel when you got that news?
I was so happy. When I seen that, I couldn’t breathe because it was before “Okay” came out! I was like, “Hold on now, I’ve got no songs!” [Laughs.] But I noticed that y’all recognized my hard work and my dedication to female rap. That’s what it’s mostly about. I did deserve to be named on that list because I’ve been working hard to solidify myself as a solo artist. It’s not easy to just come in and be neck and neck with these girls. It’s a saturated market right now. And Billboard is important because if you don’t make Billboard, you is a flop!
Give me my flowers! All of my songs have hit Billboard, even if it was Bubbling Under. They be trying to s—t on Bubbling Under, and I appreciate [that chart] because there’s so many songs that come out.
Choose one: “JT First Day Out,” “Sideways” or “No Bars?”
It would not be “JT First Day Out,” she’s eliminated. It would be “No Bars,” I feel like that one kicked the doors down. It did what “First Day Out” thought she was going to do.
“Ex for a Reason,” “Muñekita,” or “Alter Ego?”
You don’t put three bad b–ches against each other, so let’s start there. I’m not gonna pick “Ex for a Reason.” She’s eliminated first, because Summer Walker hated that song. That was a traumatic experience for me. I’m going to go with “Alter Ego” because I still kept true to myself on that song.
What else do you have on the way?
My next project won’t sound like this. It’s so many layers to me. It might sound like “Paradise” or “All Stars” or “Uncle Al,” we don’t know! I have to shape what I want my next era and sound to be. I don’t have to stay in one place. I’ve seen some b—hes complaining. Obviously I’ve outgrown you hoes. It’s plenty of other b—hes y’all can go listen to, but it ain’t me. City Cinderella is strictly for the people that get it, the people that want to see me grow and love me. It’s a sneak peek of what’s to come.