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NFL star brothers Travis and Jason Kelce are taking their services to the Wondery podcast studio. According to The Hollywood Reporter, the Super Bowl-winning siblings have signed a significant new deal taking their two-year-old New Heights with Jason and Travis Kelce podcast to the Amazon-owned podcast studio, which signed a distribution and exclusive ad-sales representation deal for the family talk show.
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“We couldn’t be more excited to team up with Wondery for the next phase of New Heights,” the Kelce brothers told THR. “We love this show, and the fanbase that has grown with us over the last two seasons. Wondery understands the shared vision and will offer a wealth of experience and resources to take us to New Heights! We are going to create some groundbreaking moments together through this partnership. We are thrilled to start Season 3.”
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While the specific terms of the deal were not announced, THR noted that a person close to the matter described it as being in the “nine figure” range and “very competitive.” The multi-year deal will give Wondery exclusive global distribution rights to all audio and video episode of the pod, as well as its back catalog and the rights to make international audio adaptations of the show.
“We’ve been watching the growth of the podcast, really since it was launched, and I have been building a relationship with Travis and Jason and getting to know them for a while now,” Wondery CEO Jen Sargent told THR. “Sports is a really exciting category for podcast listeners. It’s a strategic priority of Wondery’s and Amazon’s. So there were a lot of reasons to think about joining forces here on the New Heights podcast.”
Sargent added that Wondery is looking into live domestic and international events and potentially creating localized content.
The brothers — older sib Jason retired from the NFL last year after 13 seasons as a center with the Philadelphia Eagles and tight end Travis is a three-time Super Bowl champion with the Kansas City Chiefs — launched the podcast in 2022 with Wave Sports + Entertainment. The new deal will make the show available on all podcast services, as well as YouTube, with Wondery also offering ad-free listening to its Wondery+ subscribers.
Talking about their lives on the gridiron and off the field, the show drew a dedicated sports audience that exploded into a much wider fanbase when Travis started dating Taylor Swift last year. Since then, the Ambies-, Webbys- and Shorty-award-winning football talk on the show that usually ranks as one of the top sports podcasts on Apple and Spotify has been spiced up with some tidbits from Travis and Taylor’s romance.
Among the Traylor highlights over the past year were such scenes as Travis dancing to Swift’s “Shake It Off” during a live taping in April in Cincinnati — where both men attended the University of Cincinnati — and Travis gushing about Swift’s “insane” Eras Tour show at Gillette Stadium in December. Kelce also revealed the the moment the singer officially won over brother Jason during an episode earlier this year, in one of the many mentions of the pop superstar on the pod.
The Kelces have both been expanding their off-field activities lately, with Jason joining ESPN as an analyst and Travis signing on to host Amazon’s Are You Smarter Than a Celebrity? and booking a slot on Ryan Murphy’s upcoming FX horror show Grotesquerie, as well as circling the action comedy Loose Cannons.
Their mega-deal comes amid new of a few other huge signings recently, including Wondery’s similar distribution and ad sales deal with actor Dax Shepard’s Armchair Expert pod, which signed an estimated $80 million pact in July, as well as the just-announced $125 million deal Alex Cooper signed wit SiriusXM for her Call Her Daddy show.
Nearly a decade ago, as a college senior, rising country singer Kassi Ashton signed a record deal with Universal Music Group Nashville (UMGN)/Interscope Records. Now 30 — and following the success of her highest-charting single to date — the California, Mo. native will finally release her anticipated debut album, Made From the Dirt, on Sept. 20.
Foundation
Singer-songwriter Ashton is a study in contrasts: a motorcycle enthusiast who designs and crafts many of her stage and red-carpet outfits from scratch (including for this year’s Academy of Country Music Awards, where she was nominated for new female artist of the year). As a child, she competed in pageants mostly as a vessel for showcasing her music. Even then, her vocal prowess was apparent, thanks to influence from vocalists including Adele, Aretha Franklin and (later) the country-soul of Chris Stapleton. Ashton soon started writing original songs, enrolling at Nashville’s Belmont University to study commercial voice and music business.
Discovery
In 2016, as college graduation neared, Ashton signed a management and publishing deal with Nashville-based Creative Nation. By 2017, she scored a label deal with UMGN in partnership with Interscope. But the ensuing years were spent refining her sound and weathering setbacks, with none of her singles promoted at radio — and no debut album. “I never felt like I should quit,” she says. “When I signed, they wanted me to go straight to radio. I said no because I didn’t have a song I wanted to sing for the rest of my life.” Her first full-length was also delayed by the pandemic in 2020, but in 2022, she finally issued her debut country radio single, “Dates in Pickup Trucks,” followed by “Drive You Out of My Mind.” The two songs built momentum, but this year’s “Called Crazy” has resonated most, rising to No. 32 on Billboard’s Country Airplay chart. “It came so easy,” she says. “I felt like I was finding a pillar.”
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Future
Nearly a decade after inking her label deal, Ashton will release her long-awaited debut album, Made From the Dirt, on Sept. 20. She teamed with longtime collaborator Luke Laird, as well as Oscar Charles, to craft an eclectic mix of uptempo jams (“I Don’t Wanna Dance”), grungy rock gems (“Son of a Gun”) and a heartfelt tribute to her late grandmother (“Juanita”). “I couldn’t have made this album at 23,” Ashton says. “It would have been rushed and not steady with who I am as a person. I can’t wait to see how what I’ve put energy, time and tears into is connecting.”
A version of this story appears in the Aug. 24, 2024, issue of Billboard.
will.i.am has launched a new AI-driven radio service, RAiDiO.FYI, to evolve the static medium into a more personalized experience. With RAiDiO.FYI, users are able to have conversations with AI DJs about anything from music, to breaking news, to sports, to weather reports — and the service will create a listening experience designed to each user.
The new offering is part of FYI, a multi-faceted tech company which will.i.am founded to help “maximize creativity” for artists with the help of AI personas, file management, project management, design tools and more. Users can start listening for free on the FYI app, available for both iPhone and Android smartphones.
will.i.am says he had an “aha” moment when he was recently on a radio show and the DJ opened the request line. “The request line has always been always been awesome for radio with when the callers get to call in and talk to the DJ or talk to the guests, but they’re limited to one person at a time,” he tells Billboard. “And then after the broadcast you couldn’t talk the host.”
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While the relevance of AM/FM radio continues to wane, particularly with younger audiences, will.i.am’s RAiDiO.FYI promises to reinvigorate the medium by switching it from a passive, immovable experience to one that is much more engaging and playful.
“This is an infotainment revolution where you can go back and forth with information in a deep way, and I’m so excited to be launching that with FYI, and to all the folks out there listening,” says will.i.am.
In the future, FYI will continue to partner with content creators from various internet niches to publish their own stations on the radio, including stations dedicated to spots, tech, politics, music and more.
The Museum of Broadcast Communications has revealed eight new Legends inductees into the Radio Hall of Fame for 2024, honoring the talents and work of on-air personalities, programmers and operators who have made considerable contributions to the radio industry, and who have since passed away.
The inductees include on-air personalities Chuck Blore, Alan Colmes, Charlie Douglas, Jim Ladd, Byron MacGregor, journalist Maria Martin, executive Percy Sutton and programming executive/on-air personality Rusty Walker.
The Radio Hall of Fame will honor its 2024 class of inductees at the 2024 Radio Hall of Fame induction ceremony on Thursday, Sept. 19, at the Omni Nashville in Nashville. 2022 Radio Hall of Fame inductee Lon Helton will serve as the master of ceremonies for the event.
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Dennis Green, co-chair of the Radio Hall of Fame, said in a statement, “These legends of broadcasting may have passed on, but their legacy and what they meant to the radio industry will never die. The Radio Hall of Fame Nominating Committee is honored to award Hall of Fame inductions to each of these individuals. May their contributions be a lasting tribute and inspiration for generations of broadcasters to emulate for years to come.”
Kraig Kitchin, co-chair of the Radio Hall of Fame, said in a statement, “Our nominating committee recognizes the history of our medium and the countless individuals who contributed to the dominant influence of radio for so many decades. Each of these individuals left an indelible mark on the audiences they connected with and the businesses that they were associated with. We’re grateful for their talents, and only regret that they were not able to receive this special recognition while alive.”
Blore served as a disc jockey and program director of several radio stations, launching his career in El Paso, Texas, before moving to Los Angeles in the late 1950s and overseeing KFWB-AM. He was known for identifying stellar on-air talent, including Gary Owens and Wink Martindale. Blore left day-to-day radio duties to form an advertising agency benefiting television networks and motion picture studios, among others with the agency producing thousands of radio and television commercials.
Colmes’s radio career includes years on WABC-AM and WNBC-AM in New York City, before being syndicated nationally on over 100 radio stations via Daynet, a radio syndication company he co-founded with other radio hosts. His program was eventually distributed by Fox News Radio, with Colmes offering a liberal viewpoint on American politics on broadcast radio. Colmes also appeared on television, as co-host with Sean Hannity on the Hannity & Colmes program, and later, as a frequent guest on The Greg Gutfeld Show, both on Fox News.
Douglas created the original all-night radio show for truckers in 1970, after joining WWL-AM in New Orleans. The Road Gang, hosted by Douglas, played country music and offered conversation and companionship for radio audiences that primarily included truck drivers. Douglas launched his career in Louisiana in 1953, and became a program director for the first time three years later in 1956 at KOCY-AM in Oklahoma City. He then worked at Asheville, N.C.; San Antonio, Dallas and Houston among other markets before joining WWL-AM. In 1983, he joined WSM-AM in Nashville as a host of The Music Country Network, before retiring in 1995 to devote his attention to music promotion firm Compact Disc Express. He also served as president of Country Radio Broadcasters for two terms and was inducted into the Country Music DJ Hall of Fame in 1994.
Southern California on-air personality Ladd was dubbed “The Last D.J.” by Tom Petty in 2002. Ladd was part of KNAC-FM in Los Angeles in 1967, before joining KLOS-FM in 1969 and then joined archival station KMET-FM in 1975, until the station switched formats in 1987. He then re-joined KLOS-FM to host an evening program for 24 years. In 2011, he became an on-air personality for SiriusXM, staying on the air until his death in December 2023.
MacGregor is known for many years on-air in Detroit, Mich. MacGregor became news director at CKLW-AM by the age of 22. His career also included time at the CBS Radio-owned all-news station WWJ-AM, where he served as both morning and afternoon drive anchor during his 13 years with the station.
Martin was first heard on the first Latino-owned community radio station in the U.S., at KBBF-AM in Santa Rosa, Calif. She then joined National Public Radio (NPR) and became an editor of their program Latin File. Martin was the network’s first Latin American Affairs Editor on their national desk, and left NPR in 1993 to launch the English-language program Latino USA, to reflect the experiences of the Latino community.
Sutton founded the Inner City Broadcasting in New York City in 1970 and the company purchased its first station, WLIB-AM, in 1972, making it the first Black-owned radio station in New York. The company later acquired WBLS-FM and purchased stations in 10 more U.S. cities. As the stations programmed R&B music and later, urban contemporary music, talk radio programs also played a vial role in the community of listeners. As founder and chairman, Sutton became known as “The Godfather of Urban Radio.” In 1981, Sutton and his investment partners purchased the Apollo Theater in Harlem. The theater was renovated and reopened in 1985 and included a cable television studio that was used to produce the variety show It’s Showtime at the Apollo.
Country music radio personality and radio station programmer Walker served as a country music radio personality and station programmer before founding Rusty Walker Programming Consultants in 1983, and becoming a revered consultant to many country music formatted stations and helping over 500 radio stations with their music selections, on-air personality coaching, promotional support and more. For seven consecutive years, Walker was named Billboard‘s consultant of the year, and in 2024 the Country Radio Hall of Fame inducted Walker, recognizing his industry impact.
The Radio Hall of Fame was founded by the Emerson Radio Corporation in 1988, and the Museum of Broadcast Communications took over operations of the Hall in 1991.
iHeartMedia’s business has been in steady decline since the beginning of 2023 but showed signs of improvement in the second quarter.
Total revenue rose 1% to $929 million, slightly above the company’s guidance, but was up just 0.1% excluding the impact of political advertising. A spike in expenses — namely operating and selling, general and administrative — contributed to a 21% decline in adjusted earnings before interest, taxes, depreciation and amortization (EBITDA).
“We’re seeing sequential improvement in our revenue growth,” CEO Bob Pittman said during the earnings call on Thursday (Aug. 8). “While the marketplace continues to be dynamic — with a changing outlook on interest rates, inflation trends, global uncertainty and rapidly evolving domestic political landscape — we continue to see strong momentum in our podcast business, our digital ex-podcast business and the sequential improvement of our multi-platform groups’ year over year revenue performance.”
iHeartMedia’s digital audio segment contributed to the company’s revenue uptick. Podcast revenue improved 8.1% to $104.5 million, well below the previous quarter’s growth rates, while digital revenue excluding podcasts rose 10.3% to $181 million. Overall, digital audio revenue climbed 9.5% to $285.6 million.
The multi-platform segment fell 3.4% to $575.9 million. Broadcast radio, the company’s largest single source of revenue, declined 0.9% to $425.5 million. Networks fell 12.8% to $106.6 million. Sponsorship and events improved 2.4% to $39.1 million.
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Looking ahead, iHeartMedia expects third-quarter revenue to increase in the mid-single digits, which would be $991 million to $1.01 billion, and adjusted EBITDA to land between $200 million and $220 million, compared to $204 million in the prior-year period. For the full year, revenue is expected to increase in the mid-single digits, which equates to roughly $3.9 billion to $3.98 billion, and adjusted EBITDA will be between $760 million to $800 million, up 9% to 15% from 2023.
“As we look at the back half of the year, our results will reflect the continuing positive impact on an ad market recovery year material upside from political advertising, as well as the benefit of our ongoing focus on cost efficiencies,” said Pittman.
While iHeartMedia eked out a small improvement in the second quarter, two other radio companies that reported earnings in the last week continued their slides. Cumulus Media revenue fell 2.5% to $205 million as its net loss grew to $27.7 million from $1.1 million in the prior-year quarter. Townsquare Media revenue fell 2.5% and adjusted EBTDA dropped 8.3%.
SiriusXM Holdings stock fell by more than 6% on Thursday after the satellite radio and streaming content company said it lost 173,000 subscribers in the quarter ending on June 30.
The company said it lost approximately 100,000 SiriusXM self-pay subscribers and 73,000 paid promotional subscribers. While that was an improvement from the same period last year, and churn remained steady at 1.5%, it caused a 5% decline in SiriusXM subscriber revenue and $0.42 year-over-year decrease in average revenue per user (ARPU) to $15.24. That pushed SiriusXM Holdings’ second quarter revenue down 3% to $2.18 billion, below analysts’ expectations.
On a call discussing the quarter’s earnings, executives sought to emphasize Sirius’ improved profit margin and lower operating expenses, despite signing big-ticket deals for podcast powerhouses like SmartLess Media earlier this year.
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“SiriusXM’s financial position remains robust as we steadily enhance our business and establish a sustainable foundation for growth,” Sirius CEO Jennifer Witz said on the call, reiterating the company’s 2024 financial targets. “With these solid margins and declining capital expenditures, we anticipate converting more of this strong EBITDA into growing free cash flow in the coming years.”
Quarterly profit rose 2% to $316 million. Adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) was flat year over year at $702 million and its adjusted EBITDA margin held steady at 32%.
Sirius reported operating expenses fell 5.5% on lower costs of running SiriusXM and Pandora and off-platform services across the board and lower personnel costs after the companies’ two rounds of layoffs over the last 18 months. Subscriber acquisition costs decreased by 1%. Free cash flow in the quarter rose 6% to $343 million.
“We think the key for the stock is conversion of self-pay trials,” Steven Cahill, equity analyst at Wells Fargo, wrote in a report for investors on Thursday. “Self-pay conversion in new [and] used car is arguably [SiriusXM Holdings’] biggest key performance indicator as it looks to improve capture of younger car buyers versus digital competition. We think Q2 self-pay converstion were down to around 30%-32% from 33% in the prior quarter.”
While SiriusXM saw declines in both subscriber and advertising revenue, Pandora and off-platform segments reported an 8% rise in subscriber revenue to $138 million. The segment’s advertising revenue held flat at $400 million from the same quarter a year ago.
Late last year, Sirius announced plans for a 10-to-1 reverse stock split and merger with Liberty Media’s SiriusXM Group tracking stock, a move aimed at bolstering the company’s faltering stock price. Executives said Thursday that transaction will close on Sept. 9. The Nasdaq-listed SiriusXM Holdings has seen its stock price fall by more than 65% from a 52-week high of $7.95, leading the Nasdaq to drop SiriusXM from its Nasdaq-100 Index last Thursday (June 13).
SiriusXM’s stock price was down 6.25% to $3.22 as of 12.25 p.m. New York time.
Teddy Swims’ “Lose Control” has been inescapable this year: Only two songs, Benson Boone‘s “Beautiful Things” and Zach Bryan‘s “I Remember Everything,” amassed more on-demand audio streams in the first six months of 2024 in the U.S., according to Luminate. Swims’ breakout single has also been embraced by five different radio formats, ranging from pop to Adult R&B to mainstream R&B/hip-hop.
Historically, it’s not unusual for the biggest hits to perform well at multiple radio formats. Before the streaming era, in fact, this was basically a prerequisite to becoming a runaway smash.
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But while songs often used to move gradually from one format to the next, conquering fresh territory on the airwaves over a period of many months, this process can now happen all at once. Shaboozey’s “A Bar Song (Tipsy)” made history by hitting the top 10 in four formats simultaneously, becoming the first song to reach that mark on Billboard‘s Pop Airplay, Adult Pop Airplay, Rhythmic Airplay and Country Airplay charts. Beyoncé, who helped introduce Shaboozey to a wide audience by featuring him on her Cowboy Carter album, was also top 15 in four formats for a week in April.
As labels push fewer songs to radio, veteran programmers believe it’s likely that more hit singles will be played heavily by multiple formats simultaneously. This potentially makes individual formats less exclusive, but it also allows radio to flex what remains of its mass-market power in an era dominated by streaming.
“Right now, we’re pretty desperate for hits that everyone agrees on,” says Matt Johnson, program director for WPLW, a top 40 station in Raleigh, North Carolina. “Streaming has changed how people consume music, and they’re not as siloed as they were 10 or 15 years ago. So if it’s a quality record, they tend to have a wider footprint across multiple formats.”
“When a song moves at the speed of TikTok, it’s almost like deliberately choosing to lose momentum by going to one format and then going to another two months later,” adds Sean Ross, author of the weekly Ross on Radio newsletter. Now, “It’s less about songs crossing from one format to another,” and more about songs “crossing from streaming to radio.”
Before the streaming era, some superstars promoted different singles to different formats, wooing Top 40 stations with straight-ahead pop, for example, but courting R&B radio with another sound altogether. It’s long been the case that singles that thrived at multiple formats typically grew at one before spilling over into the next. This sequential system for achieving airplay was partially driven by the way labels promoted tracks. “We were just following the patterns of the record labels,” says Tom Poleman, chief programming officer at iHeartMedia.
Labels often promote rap singles, for example, to mainstream R&B/hip-hop radio first, explains Motti Shulman, who recently left promotion after more than three decades. “We’d impact the record at rhythmic three or four weeks after that, so it already was a little more familiar,” Shulman says. “If it was really big, usually like top 10, then a handful of the more progressive pop stations would jump in. And if it worked there, then it could go all the way.”
In addition, labels and radio used to have to wait for “callout research” — audience surveys that helped them determine if a song was eliciting an enthusiastic response or causing listeners to tune out. That process took weeks, if not months, according to Shulman: “You needed at least 100 to 150 spins on a record during the day” before a track’s merits could be judged accurately. It took time for a song to build enough momentum in one format that another would test it out.
Many radio stations still look at those research reports. But while they’re waiting for them, they now have oodles of information to gauge audience demand — they can check streams and Shazams in their market on a daily basis. “We have more data at our fingertips,” Poleman says. “So if we see something really taking off, we think, why wait?”
There’s another factor driving cross-format pickup: “Labels are serving up fewer songs to us,” says Patti Marshall, managing director of branding and content
for four Hubbard Broadcasting-owned radio stations in Cincinnati. “Multiple formats are out there looking for really good music” — and there aren’t as many tracks for them to choose from. “There are about 55 to 60 songs above 100 spins at most radio formats,” Ross says. “That number used to be closer to 100 songs.”
Labels have pulled back because the benefit of a radio hit is not always clear at a time when streaming drives so much of their revenue. “It was so expensive to work songs — doing promotions and flyaways and paying indies [freelance radio promoters],” Shulman explains. “It didn’t always move the needle on streams. So we were impacting a lot fewer records to radio.”
All these forces have combined to reduce some of programmers’ longstanding reluctance when it comes to sharing songs with other formats. “I’m a little selfish,” jokes Tim Roberts, Audacy’s vp of country. “I would love it if Shaboozey was only on the country format, just like I’d love if Morgan Wallen and ‘Fast Car’ by Luke Combs only lived on the country format.”
Chad Rufer, group director of programming for Bonneville International in Sacramento, Calif., also has “mixed feelings” about sharing big hits. “As a country programmer, you wish that pop stations would just leave it so I’m the only place that you can hear the Post Malone country album on the radio,” he says. “But on the other side of that, when it’s played on multiple formats, the audience’s passion for it just gets bigger.”
“There’s always a chance to become less unique” if stations in four, five, or six formats are all teeing up the same track, says Guy Zapoleon, a veteran radio consultant. Now that “streaming is such a huge force,” though, “and people want to make sure that their format reflects the hits, there’s going to be less thinking like that,” he adds. “I think you will continue to see the bigger hits cross over to multiple formats, and even reach the top 10.”
After Rufer heard Shaboozey’s “A Bar Song (Tipsy)” earlier this year, he added it to both the adult pop and country stations he oversees. “Whether it’s going into Kenny Chesney on one station or Ed Sheeran on the other, it sounds good,” he says. “It fits.”
Shaboozey’s “A Bar Song (Tipsy)” updates a long-standing country music tradition — drowning one’s sorrows in whiskey — by way of J-Kwon’s 2004 rap hit “Tipsy.” The first time the singer played it for his label, EMPIRE, one question was top of mind for those in attendance: “Everybody was like, ‘When are you going to country radio?’” recalls EMPIRE CEO Ghazi.
In Ghazi’s view, that was a “very limited” plan. He had a more ambitious one: Push the song to multiple formats simultaneously. “For a record like that,” he says, “it’s a no-brainer.” Shaboozey released “A Bar Song (Tipsy)” in April; within a month, EMPIRE was promoting it to five different segments of the airwaves.
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Radio promotion is traditionally expensive, which is why it’s one of the last frontiers in the music industry that is still dominated by the major labels. Yet “A Bar Song (Tipsy),” released by an independent, recently became the first single in history to crack the top 10 on Billboard’s Country Airplay, Pop Airplay, Adult Pop Airplay and Rhythmic Airplay charts. (Adult pop is like regular pop but more sedate, while rhythmic usually mixes rap, R&B and some dance music; the rankings are based on airplay from a panel of stations in each format.)
“It’s important that Shaboozey has been able to show that you can do that as an independent artist,” says Heather Vassar, senior vp of operations for EMPIRE in Nashville. “We had several offers from majors who wanted to work the record, and it was really important that we were able to stay true to how we operate” — and scale the charts without their help. All that airplay counts towards the Hot 100, which Shaboozey has topped twice in non-consecutive weeks; notably, when “A Bar Song (Tipsy)” rebounded to No. 1 on the latest ranking, it was down in streams and sales, but up 11% in radio audience.
Songs that do well in multiple spaces on the airwaves usually unite coalitions of similar-minded formats. Miley Cyrus’ “Flowers” and The Weeknd’s “Blinding Lights,” for example, both hit No. 1 at pop, adult pop and adult contemporary. “Typically pop will share a lot with adult contemporary,” says Tom Poleman, chief programming officer at iHeartMedia. “It’s a similar group [of listeners], just an older demographic.”
The biggest R&B hits, however, tend to amass a different base of support. Robin Thicke, Pharrell Williams and T.I.’s “Blurred Lines” and Mariah Carey’s “We Belong Together,” both massive radio hits, reached No. 1 at adult R&B, mainstream R&B/hip-hop, rhythmic and pop.
EMPIRE, which has been traditionally strong in hip-hop and Afrobeats, will often promote songs to mainstream R&B/hip-hop, rhythmic and pop, according to Ghazi. But Shaboozey’s combination of formats is unusual. Only 13 songs have ever appeared on all four of the charts where he is now romping inside the top 10.
Country radio in particular has faced criticism in recent years for being unwilling to support songs by women or Black artists. Despite this history, 30 stations played “A Bar Song (Tipsy)” in April before EMPIRE sent the track to country programmers on May 3. “The streaming numbers were undeniable, but I was wondering how long it would take to convince a terrestrial country radio program director” to play the track, says Johnny Chiang, lead programmer for country music at SiriusXM and Pandora. “I am pleasantly surprised that they got it pretty quick.”
EMPIRE brought in Magnolia Music, an indie promotion company that has worked with the singer Randy Houser, to handle its country radio campaign. “Country radio, respectfully, always wants loyalty from artists,” Vassar says. “There was curiosity — is this one-and-done? Is Shaboozey going to go elsewhere [and stop paying attention to country radio] after this?”
Not everyone was concerned, though. For Tim Roberts, Audacy’s vp of country, Shaboozey “was already accepted by a bunch of country artists, so it just seemed natural” to play him. He first learned about “A Bar Song (Tipsy)” from a DJ who told him it was filling the floor at Coyote Joes, a country nightclub outside of Detroit, where Roberts also serves as a brand manager for WYCD. Two Audacy stations, KMLE and WPAW, were among the first prominent supporters of the song.
To quell other programmers’ anxieties, EMPIRE played them the rest of Shaboozey’s album, which has plenty of country signifiers, from pedal steel guitars to a sample of a horse neighing. In addition, Vassar says, the label introduced the singer to programmers when they were able to, “so they can understand the world that he’s building.” Roberts met Shaboozey the week of the Academy of Country Music Awards; the singer Jelly Roll brought him out during a performance at Billy Bob’s.
After EMPIRE officially started pushing “A Bar Song (Tipsy)” to country radio in May, 43 more stations threw it into their playlists immediately, including 38 owned by iHeartMedia. The format accounts for more than 20% of the single’s airplay so far, second only to top 40.
Shaboozey’s efforts to conquer pop and adult pop were aided by the fact that those formats have been more receptive to country songs recently — last year, Luke Combs’ “Fast Car” and Morgan Wallen’s “Last Night” both crossed the divide. That sound “has been working at the top 40 format,” says Matt Johnson, program director for WPLW. “And when you combine that with a feel-good song as the weather is getting sweltering, that’s a recipe for a summertime hit.”
iHeartMedia felt similarly. “We got really aggressive at pop on that song because we saw it taking off,” Poleman says. Pop stations now account for more than 40% of Shaboozey’s airplay.
While there has been common ground recently between country and pop-adjacent formats, it’s still rare for country and rhythmic stations to share tracks. “Sometimes programmers follow the rulebook too much where it’s like, ‘This song doesn’t fit the normal criteria of what a rhythmic record should sound like,'” acknowledges Jonathan Steele, brand manager for KKFR in Phoenix. “I listen to everything and ask, is this going to alienate our audience? With Shaboozey, I knew my audience was going to get that hook stuck in their head.”
The rhythmic format was slower to welcome “A Bar Song (Tipsy)” relative to country and pop. But the track kept showing up on Shazam charts in places like Columbus, Ohio, where Chris Harris oversees WCKX, another rhythmic outlet. He started playing Shaboozey’s single in May, and he now has his eye on another alcohol-fueled country-rap fusion, Moneybagg Yo’s “Whiskey Whiskey,” a collaboration with Wallen.
Harris also “took a gamble” at his mainstream R&B/hip-hop station, WIZF, and added “A Bar Song (Tipsy)” there recently. “We got a great response,” he says. But this is the one format EMPIRE targeted where “A Bar Song (Tipsy)” has faltered, failing to get near the upper reaches of the chart.
Still, “Next week, we should be top five at four formats,” Ghazi says. “I’m going to take a stab at going No. 1 at all four. Why not?”
Jessica Hoy figured her show, Mornings With Bo and Jess on CKCE-FM (101.5 Today Radio) Calgary, Alberta, was about to undergo major changes. Her co-host, Bobby May, had already warned her that he planned to quit the station in March. Hoy did not expect management to fire her and replace the show with a podcast duo based nearly 200 miles away who are broadcast on multiple stations.
“I was quite shocked when I was let go,” says Hoy, who nevertheless points out that, these days, “A lot of stations are trying to cut costs.”
As broadcast companies contend with debt loads, advertising declines and competition from streaming services and popular podcasts like The Joe Rogan Experience, radio stations have spent the last few years laying off dozens of employees, including on-air talent. Once-popular morning shows are the latest casualties, including, in late June, WKTU-FM New York’s Carolina With Greg T and KZZU-FM Spokane, Wash.’s long-running Dave, Ken and Molly.
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“With longevity comes larger salaries, and if the return on investment isn’t there anymore, these significant moves have to be made,” says Lance Venta, owner and publisher of Radio Insight. “Most of these corporate communications groups look at the individuals as a line item on a spreadsheet.”
Sean Ross, who puts out the Ross on Radio newsletter, tells Billboard, “With a lot of heritage morning shows, radio stations find themselves in a trick bag where the show is simultaneously not quite as big as it used to be, less tenable financially after years of salary increases but is still the biggest asset the station has.”
Many of the recently fired morning-show stars did not respond to inquiries or declined to comment, as did the stations that terminated them. Carolina Bermudez, the laid-off co-host of iHeartMedia’s Carolina With Greg T, says she was “advised by my lawyer not to comment at this time,” and Kendall Hopkins of Dave, Ken and Molly says he would talk “when I’m free to.” But after Canada’s Pattison Media dropped Mornings With Bo and Jess, May posted an Instagram screed: “Radio is in terrible shape with the current CEOs and shareholders at hand nationwide and I HATE to see my coworkers go down with it. … Talents have unfortunately become just a number on a piece of paper.”
Tanner Jay, whose Jake and Tanner Show on WKSZ-FM Appleton, Wis., was canceled in November, adds that radio stations are “struggling,” and instead of spending more money on training and nurturing on-air talent, “They’re saying, ‘We might as well put all this money toward getting some Taylor Swift tickets to give away and having one or two people that have never done mornings.’”
His partner, Jake Kelly, with whom he continues to host a daily podcast, adds, “I don’t know if the higher-ups know exactly how to fix the problem. Maybe they’re just firing until they figure it out.”
Morning shows on music radio stations were once cultural and financial juggernauts — Howard Stern rose to fame on WXRK-FM New York in the 1980s, and Steve Harvey’s show on WGCI-FM Chicago helped him diversify beyond stand-up comedy and gain broader celebrity status in the ’90s. Stations still differentiate themselves regionally with flagship shows such as Winston and Mel on Denver’s Kool 105 and Mojo In the Morning on Detroit’s Channel 95.5. Many of these shows, including those by Audacy’s Gary Bryan and iHeart’s Ryan Seacrest, are syndicated and have podcasts of their own.
Kelly argues today’s broadcast morning-show hosts are overdue to update their content. Many shows, he says, rely on clichéd content such as “War of the Roses,” in which the hosts help couples confront each other on-air, often through pranks. “The fakeness of the laughter, the fakeness of the stories — Gen Zs can see through it if it’s not authentic,” he says. “My daughter’s 14, and I don’t know if she’s ever turned on the radio.”
Before their program director took them aside after a Wednesday broadcast and fired them, Kelly and Jay were moving away from conventional morning-show shtick toward more personal stories, including discussing alcoholism and family issues on-air. Their new approach did not change the station’s fortunes. Their station’s overall ratings declined in the Green Bay, Wis., market from spring 2022 to fall 2023, according to Radio Online.
Hoy, who currently works as a medical outreach coordinator for a dermatology clinic, praises her replacement crew, Crash & Mars, as “unbelievably talented.” She adds that a Calgary morning show based in Edmonton may appeal to the station’s finances, but not the community. “I do worry about what happens when local news and events happen,” she says. “It just breaks that connection with the listeners.”
A version of this story appeared in the July 20, 2024, issue of Billboard.
SoundExchange is suing a free streaming service called AccuRadio over allegations that the company failed to pay royalties for music, claiming the streamer has “directly harmed creators.”
In a lawsuit filed Friday in Washington D.C. federal court, SoundExchange accused AccuRadio of violating the federal law that governs how radio-like services pay royalties to record labels and artists for the right to publicly perform copyrighted sound recordings.
SoundExchange – the non-profit that collects and distributes such “statutory royalties” – says AccuRadio had always paid its full bill until 2016, when its payments “slowed” and then finally stopped in 2018.
“AccuRadio has directly harmed creators over the years by refusing to pay royalties for the use of protected recordings,” said Michael Huppe, SoundExchange’s president and CEO said in a statement on Monday. “Today, SoundExchange is standing up for creators through this lawsuit to protect the value of music and ensure creators are compensated fairly for their work. We hope AccuRadio will immediately reverse course and pay what they owe for the use of the music that sits at the foundation of its service.”
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Founded in 2000, AccuRadio boasts that it is “the only online music streaming service curated by human beings, not algorithms.” The company offers hundreds of ad-supported free music channels that users can further customize, including skipping songs they don’t like.
According to SoundExchange, after AccuRadio stopped paying its royalty bill, the two sides have attempted to negotiate a solution for years, including a so-called forbearance agreement last year in which the streamer agreed to make a set down payment and then regular additional payments. But after three months, SoundExchance claims AccuRadio defaulted on that agreement, too.
“The cumulative amount of defendant’s underpayment – which harms SoundExchange, as well as the performing artists and copyright owners on whose behalf it collects and distributes royalties – continues to grow with each passing month,” SoundExchange’s lawyers write in their complaint.
In addition to demanding payment, the lawsuit is seeking a preliminary injunction that would immediately force AccuRadio to either pay up or stop offering copyrighted music to its listenership.
“While defendant has defaulted on the payments due pursuant to the forbearance agreement, it continues to operate its multichannel internet radio service, providing access to over a thousand pre-developed music channels and access to millions of sound recordings,” the lawsuit reads. “Injunctive relief is reasonably necessary to stop defendant from abusing the statutory license and incurring further damages throughout the pendency of this litigation.”
AccuRadio did not immediately return a request for comment on Monday.