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Lainey Wilson has reached a full circle moment, thanks to her new collaboration with Wrangler. After announcing a partnership with the brand last year, the country star debuted her very first Wrangler collection on Wednesday (Sept. 25).

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“It’s wild, and also full circle, because before I could even walk my parents had me on the back of a horse and a pair of Wranglers,” Wilson told Billboard of the collection during a fitting in Las Vegas last month. “It’s a weird thing, because I feel like, just looking at these pictures on the wall of the collection just kind of makes me feel at home in a weird way. It just reminds me of, like, my inner child and that little girl, you know?”

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The Lainey Wilson x Wrangler collection features unique designs, curve-hugging silhouettes, stylish patchwork, ringer T-shirts, western-inspired outerwear and variations of Wilson’s signature bell bottoms. A female-led design team helped Wilson bring the collection to life, which reflects her modern but retro style.

Wrangler x Lainey Wilson

Wrangler

“My family is Wrangler,” she added. “My daddy thought I really made it after I told him about this [collection]. I told him, I might be working with Wrangler. He’s a man of a few words, but he was like, ‘now that’s something!’ When he says that, you know he’s impressed.”

At the heart of the collection: Wilson’s long-standing connection with Wrangler and her childhood. She wrote her first song at just nine years old, the same year that she received her first pair of bellbottoms.

“Before we even started working, [Wrangler] really got to know me and my story. Even Viv [Vivian Rivetti, Wrangler’s global vice president of design] she just asked me small details about my childhood and what did I think of [this or that], and honestly, a lot of those things ended up in the trucker Storyteller outfit. All of the things that I feel make me, me. That’s how I write songs too. I get to put my story and myself out there, and it’s cool for me to be able to express myself every day with my music, but stepping into something like this, it just really gives me another outlet. I wrote my first song at nine years old, and I thought that’s what I’d be doing forever. I’m still doing that but it’s cool, [to have] other opportunities that come up.”

While reviewing looks in the collection, Wilson pointed out some of the small details that have had a major big impact on her life. For example, her French bulldog makes an appearance in the collection, along with trucks, trailers, horses, a guitar and other nods to her Western style like the name “Hippie Mae,” symbolizing her first pair of bell bottoms and the phrase “Hillbilly Hippie,” which is named after her 2022 song. There’s also a ringer shirt with the number nine on the front symbolizing the age that Wilson wrote her first song, got her first pair of bell bottoms and went to the Grand Ole Opry for the first time.

The collection’s “Hang Tight” ringer tee represents a phrase her father told her as a child.  “I remember riding this bucking horse and my daddy’s like, ‘You better hold on. You better hang tight.’ That’s just something I say all the time and then later on, I ended up writing a song called ‘Hang Tight, Honey’ so that’s our current single.”

“There’s so many little hidden [details],” she continued. “If you look close you see a heart [in the collection]. One of my first hits at country radio was a song called ‘Heart Like a Truck,’” Wilson noted of her 2022 single, which was featured in a Dodge Ram commercial.

“The bread barn right here just symbolizes my childhood,” she said pointing to another detail in the collection. “I feel like I learned a lot growing up on the back of horse. I learned how to hold on when times get tough and how to pull myself up by the bootstraps. The tractor right here, anytime I wanted to spend time with my daddy, I had to go get on the tractor with him.”

Fashion isn’t much different from music, Wilson explained of what she learned during the process of creating her Wrangler line. “[Fashion] has a lot of similarities to the music business. This record of mine that is about to come out, we’ve been working on it [since] before the other one came out and that’s how this line is, and probably all the future things that we do together. You work on it way in advance, because it’s got to go through so many hands to get to the consumer. And that’s how it is with music, it takes a team.”

Shop items from Wilson’s Wrangler collection below.

Wrangler

Wrangler x Lainey Wilson Hang Tight Tee

Wrangler

Lainey Wilson x Wrangler Life of Lainey Trucker Jacket in Storyteller Print

Wrangler

Wrangler x Lainey Wilson Moxie Western Denim Shirt

Wrangler

Wrangler x Lainey Wilson Daydream Raw Hem Bell Bottom

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
After what felt like an endlessly long, and unreasonably hot summer, the season of crunchy leaves and cozy wear is finally upon us, and LE SSERAFIM wants to help fans get ready for fall with new sleepwear and loungewear.

The K-Pop girl group takes center stage in the new fall collection from Japanese loungewear brand, Gelato Pigue.

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LE SSERAFIM x Pique’s Loungewear Collection

Pique

Group members Sakura, Hong Eun-chae, Huh Yunjin, Kazuha and Kim Chae-won, pose in comfy clothes from the brand including pretty pajama sets, uber-soft loungewear and Gelato Pique accessories such as the Faux Fur Mini Handbag ($45), Eco Faux Fur Claw Clip ($30.42) and Variety Sleep Eye Mask ($32.45).

Decorated with adorable borders, bear and puppy motifs and other darling designs, Gelato Pique’s fall collection includes the Logo Jacquard Ribbed Knit Loungewear Set ($120) pictured above — available in pink, orange, lavender and navy — Variation Long Sleeve Pajama Shirt ($73), an Airy Moco Pullover Long Sleeve Sweater ($94.30), a Cat Jacquard Long Sleeve Sweatshirt ($80), Eco Fur Fuzzy Slippers ($45), the Westie Pajama Sleep Shirt ($73.01) and Westie Pattern Pajama Pants ($73).

Gelato Pique’s fall collection is available to shop online and in stores at the brand’s flagship, New York City location.

LE SSERAFIM’s Gelato Pique collaboration adds to a growing list of brand deals for the group, which starred in a campaign for Sony’s WH-1000XM5 headphones and earbuds earlier in the month and announced a new merch collection celebrating the mini album, Crazy. Dropping on Sept. 26, the latest LE SSERAFIM Brand Merch & Collab Merch will feature a special Jansport backpack and an MA-1 Flight Jacket from Alpha Industries.

Shop items from the Gelato Pique collection below.

Gelato Pique

Gelato Pique Eco Fur Fuzzy Slippers

Gelato Pique

Gelato Pique Logo Jacquard Ribbed Knit Loungewear Set

Gelato Pique Faux Fur Mini Handbag

Gelato Pique

Gelato Pique Cat Jacquard Long Sleeve Sweatshirt

Gelato Pique

Gelato Pique Variation Long Sleeve Pajama Shirt