Product Reccommendations
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
For global girl group KATSEYE, being Gen Z isn’t just a generational label — it’s a movement. With members hailing from the Philippines, South Korea, Switzerland, and the United States, the six-piece collective represents a bold, boundary-pushing vision of pop that’s deeply rooted in authenticity, individuality, and global unity.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
“We’re very opinionated — and very free,” the group says when asked to describe Gen Z’s energy. “We’ve been conditioned to know who we are from a young age, and that reflects in how we act, how we dress, and what we want to do with our lives.” That confidence, combined with a spirit of openness, makes this generation especially loud — in the best way. “We love that we can express our values and our style. Most of us are super accepting, which is really nice.”
KATSEYE’s latest partnership with Urban Outfitters taps into that same spirit of creative freedom. As the faces of UO’s new “UO Haul” campaign — a back-to-school-inspired activation that includes pop-up experiences, lifestyle “haul” trucks, and a high-energy live performance — they’re spotlighting what it means to be young, expressive, and unapologetically yourself.
Trending on Billboard
“A big thing about KATSEYE is we love to embrace who we are uniquely — where we come from, the world that we’re in,” the group says. “So partnering with Urban Outfitters for this campaign just made sense for us. One thing we always say is that we’re really connected to our fans.”
“We honestly feel like a lot of our fans are like our best friends,” they continue. “That’s a common thing, especially since we’re all Gen Z. Everyone’s on TikTok, everyone’s on social media — it’s like we don’t even have original experiences anymore because we’re all sharing everything and so connected. So that’s why this collab just felt right for us.”
With three lifestyle-inspired trucks on site — The Pretty Haul, The Pregame Haul, and The Plush Haul —each member gravitated to the one that fit their vibe best. Megan picked a hybrid between Pregame and Plush, saying, “One side for relaxing and one side for turning up.” Lara, Manon, and Daniela aligned with the Pregame Truck’s pre-party energy, while Sophia and Yoonchae chose the cozy comforts of the Plush Haul. “I’m definitely a homebody, and I’m always in bed whenever I can be,” Sophia adds. “I love to relax, snuggle up, watch movies, all of that. So, it really feels like me.”
Urban Outfitters Unveils “UO Haul”: The Back-to-Campus Campaign Built for Gen Z’s Biggest Moves.
Urban Outfitters
When it comes to defining Gen Z style, the group agrees: statement pieces are key. “Gen Z has a lot of flashiness,” they note. “A lot of statement pieces on top of basics.”
The collab also comes at a pivotal time for KATSEYE. The sextet’s debut single “Gnarly” just made its first entry on the Billboard Hot 100, and its upcoming EP, BEAUTIFUL CHAOS, marks a bold evolution from their debut SIS (Soft Is Strong). “It’s definitely very surreal,” the group shares. “We’ve been working insanely hard for almost two years now, and seeing our hard work pay off really motivates us to go harder and do more. We’re just so obsessed with our fans for making that happen for us — we’ve been smiling from ear to ear since we found out.”
The group expressed a newfound maturity as it gears up to release its second EP. “Every song has its own vibe and sounds really different from the others — it’s something we haven’t shown yet.” The members describe the project as “a whole different side of KATSEYE,” reflecting both sonic and personal growth. “We’re maturing a lot, we’re being a little more daring. Literally everything is different — the hair, the styling, the makeup, the music videos,” they explain. “It all feels super authentic to who KATSEYE is right now. We honestly can’t wait to drop it because we just want everyone to hear it.”
As a multicultural group, the six members of KATSEYE’s are redefining what it means to be a global girl group. “Representation has always been one of our biggest missions,” they explain. “We’re representing a lot of underrepresented groups, especially in music and media in general. But specifically in pop music, there aren’t a lot of girls or artists who really look like us.” By blending K-pop and Western pop through their sound and choreography, the group is carving out a unique identity: “There isn’t really a blueprint for KATSEYE—for how we sound, how we look, how we perform — so it’s something we’re building as we go. It’s a very new experience, and we’re kind of painting it alongside our icons.”
Their cultural backgrounds also shape their music and bond. “We’re all able to share this experience of truly representing where we come from — and being proud of that,” they say. Being away from home often, they find comfort and connection in each other, which strengthens their group dynamic. “We get to have moments where a little girl comes up to us and says, ‘Oh my goodness, you look like me,’ and that’s such an emotional experience for all of us. It really brings us together and ties us to the shared goal of KATSEYE and what we wanna do.” The group also plans to continue weaving its multi-cultural sounds into its music, promising that this influence will be even more present in future releases.
At the core of the UO Haul campaign is a connection to the fans, their icons, “Especially because a lot of them are around our age, Gen Z,” the group explains. “The whole thing about going back to school? We relate. It’s something that we understand. We fit the vibe.”
They emphasize that much of what they do is made for people like themselves — because they are the target market: “That’s why we feel like it’s really gonna amplify. It’s reaching the right people, and we’re showing them, ‘Hey, we’re right here with you. We’re doing this for you.’” Fans have told them that they can see themselves in at least one member of KATSEYE, and Urban Outfitters’ versatility makes the partnership a natural fit: “Our visions really, really, really are similar and they reach the same audience and same goal. We’re also big fans.”
When asked if they feel like they’re challenging traditional ideas of what a girl group looks and sounds like, the girls in KATSEYE don’t hesitate. “For sure. We’re always trying to break boundaries and reinvent ourselves,” they say. “There aren’t a lot of groups out there that are KATSEYE-coded — if any. So, that’s definitely intentional for sure.”
As KATSEYE gears up to perform live in New York City on May 20, fans can expect the same signature energy that has defined every one of its performances so far: “We’re performing outdoors in New York, which we’ve never done before. It’s not only going to be a treat for you guys, but also a new experience for us — and those moments are always so exciting.”
“Hopefully it’s not too hot,” I added. But the heat they’re bringing? That’s going to be “Gnarly.”
Pretty Haul
Stacie Round Coffee Table
$199.99
$399.99
50% off
Plush Haul
Cooper Velvet Bean Bag Chair
pregame haul
Velvet Dice Throw Pillow
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Right in time for summer, REI’s 2025 anniversary sale is here, and bringing with it major price cuts to splurge-worthy electronics, clothing, boots, camping and outdoor gear. If you’re planning your next hiking trip, beach getaway or a simple picnic in the park, there’s plenty of discounted items to make your next adventure even sweeter without breaking the bank. The annual event kicks off May 16 and runs through May 26, with up to 30% off most items.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
If you’re an REI Co-op member, you can save even more, with 20% on one full-price item and an extra 20% on one REI Outlet item by using the coupon code ANNIV2025 at checkout. Alongside the extra discount, REI Co-op members receive additional benefits including an annual 10% Co-op member reward, receiving 10% back annually on eligible purchases. Members also can obtain the REI Co-op Mastercard and earn rewards on all purchases. Cardmembers earn 5% in rewards on all REI purchases, including Anniversary Sale purchases.
Trending on Billboard
If that wasn’t enough, members can also earn a $100 REI gift card after your first purchase outside of REI within 60 days from account opening. Lastly, REI Co-op Members can enjoy free U.S standard shipping with no minimum order required.
Shop our favorite items included in the REI 2025 Anniversary Sale below.
Best Tech Deals to Shop
There are plenty of tech-savvy gadgets and Bluetooth speakers that are currently up to 25% off right now, including JBL’s popular Flip 6 speaker, Garmin’s Forerunner 965 Watch, and InfinityLab’s power bank for portable charging.
JBL Flip 6 Speaker
$99.99
$129.95
23% off
Garmin Forerunner 965 Watch
$499
$600
17% off
InfinityLab InstantGo 5000 Power Bank
$36.93
$49.95
26% off
Garmin inReach Mini 2
$299.99
$400
25% off
JBL Live 770NC Bluetooth Over-Ear Noise-Cancelling Headphones
$149.99
$199.95
25% off
Casio G-Shock Move GBD-H2000 HR GPS Watch
$318.93
$399
20% off
Best Outdoor Gear Deals to Shop
Planning an outdoor adventure? These essential items will make your next excursion a breeze. Shop from Stanley’s popular Quencher 2.0 tumbler, REI Co-op backpacks, Nemo’s colorful tents and more, up to 30% off.
Stanley Quencher H2.0 FlowState Tumbler
$32.93
$45
27% off
REI Co-Op Flash 22 Pack
$41.89
$59.95
30% off
Nemo Dagger OSMO 2P Tent
$374.89
$499.95
25% off
Co-op Cycles DRT 1.1 Mountain Bike
$479.19
$599
20% off
Coleman Cascade 3-in-1 Camp Stove
$206.19
$275
25% off
Nemo Disco 15 Endless Promise Down Sleeping Bag
$224.89
$299.95
25% off
Stanley IceFlow AeroLight Vacuum Water Bottle with Fast Flow Lid
$30.93
$45
31% off
Rumpl Original Puffy Blanket
$149.19
$199
25% off
Best Clothing & Shoe Deals to Shop
Upgrade your hiking wardrobe for spring with Moab’s fan-favorite hiking boots, North Face rain jackets and REI Co-op convertible pants for up to 30% off. Shop below.
Moab 3 Mid Waterproof Hiking Boots
$112.49
$150
25% off
The North Face Alta Vista Rain Jacket
$104.99
$140
25% off
REI Co-op Sahara Convertible Pants
$62.89
$89.95
30% off
Smartwool Hike Light Cushion Zig Zag Valley Mid Crew Socks
$16.73
$24
30% off
Smartwool Classic Thermal Merino Crew Base Layer Top
$86.19
$115
25% off
Hoka Clifton 9 Road-Running Shoes
$116.73
$145
19% off
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Nike just released all new footwear and apparel in collaboration with basketball star A’ja Wilson.
When she’s not dominating the basketball court or winning herself a few Olympic gold medals, Wilson is working on her style game — with Nike in tow. This latest drop includes two new colorways of Wilson’s signature A’One sneaker, cozy cropped hoodies, A’One Calm slides in hot pink hues and much more.
The powerhouse collab is one to watch, mixing performance wear with vibrant hues and meaningful motifs that marry to create apparel and footwear that can be worn both on and off the court. With so much to choose from, here are some of our fave styles to shop now on Nike’s website.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
A’One Basketball Sneaker in OG Pearl
Wilson’s signature sneaker with iridescent detailing.
According to USA Today, the first A’One drop sold out in less than five minutes, and it’s easy to see why. This drop’s A’One sneaker features all the facets from the first model, but with an iridescent finish that draws inspo from a necklace given to Wilson by her grandma. Marrying form with function, the style includes performance details such as Cushion 3.0 foam soles that cradle the feet, and a generative traction pattern that helps for quick decision making on the court, allowing wearers to turn on a dime.
Trending on Billboard
Lightweight and stylish, the sneaker also includes extended bumps along the heels that give optimal stability, and midfoot bands that help with arch support so you can jump, dunk and run with ease. Worn with other athleisure pieces, the sneakers are sporty and playful. If you style these with a flouncy dress or casual denim, the kicks become a statement piece, drawing the eye with each high-shine step. The styling possibilities are endless.
A’ja Wilson Women’s A’symmetric Mid-Rise Single-Leg Basketball Leggings
Asymmetric pink leggings with Nike x A’ja Wilson co-branding.
Looking for a playful addition to your workout fits? Look no farther than Wilson’s A’symmetric Mid-Rise Single-Leg leggings. Made for basketball but perfect for a rave or a trip to grab a latte, these leggings are packed with style thanks to the asymmetric single leg detail.
Retailing for $55, the Olympian-approved athleisure in “Pinksicle” is made of an ultra-stretchy, quick-drying fabric, meaning breaking a sweat during a tense game is the least of your worries. These leggings embody Wilson’s attitude and personal style, pairing with your favorite athleisure pieces from hoodies to zip-ups seamlessly. Sizing options currently range from XS to XL.
A’ja Wilson A’One Adult Nike Basketball T-Shirt
A cotton T-shirt with pink, black and white motif on the front.
The perfect graphic tee is now within reach. Retailing for $45, the A’One basketball tee emulates Wilson’s confidence on and off the court. This piece is unisex and made of 100% breathable cotton. It comes in sizes XS to XXL.
The front of the tee is adorned with an eye-catching hand motif featuring chunky rings and hot pink nails holding an A’One-branded basketball in shades of white, black and pink. We can see this piece paired with baggy jeans and your favorite athletic kicks. Or dress it up with a maxiskirt and a leather jacket for a night out, repping your fave athlete.
A’ja Wilson Women’s Oversized Cropped Basketball Hoodie
Cropped basketball hoodie made of French terry fabric.
When Wilson isn’t owning the court or breaking records, comfort is key. For those off days, you’ll wanna snag this cropped basketball hoodie to relax in style. Retailing for $100, the piece is made of a unique sweat-wicking French terry fabric that keeps you dry all day long.
It’s full of great details that at first glance, you might just miss. Take the satin-lined hood, for example. The material is anti-frizz, meaning your hair will stay on-point even with the hood drawn up. The crop earns major style points, giving the oversized structure some shape. Roomy pocket detailing gives way to good old drawstrings that cinch the hood tight. Sizes range from XS to XXL.
A’ja Wilson Women’s Basketball Shorts
Pink satin basketball shorts with a drawstring closure.
Basketball shorts never looked so good. Retailing for $65, these shorts lie high-waisted and snug, imbued with an unapologetic attitude a la Wilson. The piece is crafted of hot pink satin fabric that offers the shorts a luxe feel. Drawstring closures attached to the waist offer an adjustable fit while graphic black Nike x A’ja Wilson cobranding makes the shorts instantly recognizable.
Wilson signed her first deal with Nike back in 2018, after being drafted as the No. 1 overall pick in the WNBA. The Olympian’s signature sneaker, the A’One, was first released in May of this year in a vibrant Pink A’ura colorway.
In a Nike press release, Wilson spoke about the signature shoe, saying, “It’s everything I need, engineered for my game and my style — and built to motivate the next generation to go big.” Wilson added, “The A’One is meant to go the distance, taking control from the jump and dominating the floor on every play.”
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Hailey Bieber has a new skincare product for her beauty regimen. Its key ingredient? Snail mucin.
The model posted a TikTok in early May, sharing her morning with fans. Midway through the video, Bieber puts on South Korean skincare brand COSRX’s Advanced Snail Mucin mask. While all this might sound crazy, it’s not as far-fetched as you’d think. The two-piece face mask currently retails for $15 on Amazon, a small price to pay for helping obtain radiant glass-like skin. The product’s key ingredient, snail secretion filtrate — or mucin — derives from those little slow-moving shell-adorned creatures that seem to infest gardens every summer.
COSRX Advanced Snail Mucin Face Masks
Turns out, the slimy mucin they secrete may help with moisture retention, and could impart a glow to the skin. The COSRX mask features 87% of mucin, further beefed up with held from trusty niacinamide, an ingredient found in a majority of skincare products these days, and for good reason. Niacinamide is a form of vitamin B3 that can help improve your skin barrier, reducing redness and the size of those pesky pores. You’ve also got collagen, providing firmness and potential added anti-aging benefits, along with hyaluronic acid, which may help fight off acne.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
OK, enough skincare jargon. The bottom line? The product is a favorite for celebs such as Bieber because of its glow factor. Used ahead of makeup following your favorite toner, the mask may help prep the skin, protecting it from the elements. I mean, who doesn’t love a boost of moisture to their skin? Prepping your skin with masks like these prior to makeup use could ultimately allow your makeup to apply better because it has a proper base to work on.
Trending on Billboard
Like priming a canvas before painting over it, you need to prioritize what’s beneath before tackling what goes on top. Katie Holmes, Drew Barrymore, Emily Ratajkowski and Leighton Meester are just a few other notable figures who have shared they use snail mucin products in their everyday skincare routines. Weird or not, one thing’s for certain. Bieber’s skin has never looked better.
Check out Hailey Bieber’s TikTok featuring the snail mucin mask below:
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
SM Entertainment’s boy band RIIZE is gearing up for a comeback on May 19 with its first full-length album, ODYSSEY, and everyone is celebrating, including Amazon.
Prior to the launch of the group’s highly anticipated comeback, RIIZE hyped up fans by releasing an Amazon Prime exclusive photobook CD. ODYSSEY is the first full-length album the boy band is dropping since its debut back in 2023. In other words, this release is a big deal. To prep for RIIZE’s long-awaited album, we’ve compiled a list of merch you can shop through Amazon Prime right now that’ll have you looking and feeling like a true BRIIZE.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
RIIZE Lightstick
RIIZE Offical Lightstick
A clear lightstick with the band’s logo inside.
Want to cheer on your RIIZE the official way? Amazon features the boy band’s lightstick in all its glory for $60. The accessory comes in an orange and white component and includes decorative stickers and a wrist strap to make the lightstick your own.
Trending on Billboard
With a press of a button, you can change LED modes to make streaming the band’s new album a full-on party. The official lightstick also features Bluetooth compatibility when connected to the SM Town app, allowing users to enjoy a variety of official K-pop content. AAA batteries are required to make this thing shine, but they’re sold separately.
UJIMS RIIZE Bracelet
UJIMS RIIZE Bracelet
A stainless steel chain bracelet with RIIZE charms.
Nothing says “major fan” like repping RIIZE’s name on your wrist. Retailing for $10.89, UJIMS features an ultra-cute stainless steel bracelet with the K-pop act’s name spelled out in dangling letter charms studded with high-shine gemstones.
The accessory doesn’t outright look like K-Pop merch, which could be a plus for some, subtle enough to flex on other fans without screaming “Koreaboo.” What’s more? The bracelet is hypo allergenic and doesn’t tarnish or rust when in contact with water. Worn with other simplistic silver pieces, real or otherwise, the bracelet is a stand-out for sure.
UJIMS RIIZE Keychain
UJIMS RIIZE Keychain
A dangling keychain with charms.
UJIMS also stocks unique keychains for all your K-pop needs. RIIZE’s special keychain features a few whimsical charms made of acrylic attached to a large stainless steel jump ring. Charms include some of the band’s most notable iconography, such as the official lightstick, and the name in Hangul scrawled in black set on a white background. The accessory can be affixed to keys or attached to your favorite shoulder bag for a playful textural moment. Or go rogue and attach it to your RIIZE lightstick.
BC233 K-POP Idol Group Special Matching Card Game
BC233 K-POP Idol Group Special Matching Card Game
A RIIZE-themed UNO-inspired card deck.
Perfect for a road trip or waiting out RIIZE’s album drop, BC233 features a RIIZE-inspired card deck that is much like UNO, but with a K-pop twist. Each card in the themed deck includes photos of the RIIZE members. Just like a regular game of UNO, players are meant to match up cards by coordinating colors and numbers, racing against opponents to get rid of the cards in your hands. The addition of RIIZE’s pictures makes this card deck a wonderful gift for K-pop and boardgame fans alike. With a price point like $9.99, it’s kinda hard to say no.
JNIAP RIIZE Tote Bag
JNIAP RIIZE Tote Bag
$7.89
$15.89
50% off
A cotton tote bag with RIIZE members faces on it inspired by their song “Get a Guitar.”
Inspired by RIIZE’s hit song “Get a Guitar,” JNIAP offers a $7.89 tote bag. Crafted of structural waterproof cotton, the bag features all six members of the band on the front depicted as cute little characters, along with lyrics from their aforementioned track in black. Sturdy shoulder straps hold up the tote, giving the bag extra support.
The bag is extremely roomy and meant to carry the essentials from a laptop to your favorite K-pop albums. Stylish enough for a coffee date or a trip to the movies, the bag is ready for any adventure you might take it on.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Ever wondered how some of the biggest acts in K-pop were made? Amazon‘s documentary Lee Soo Man: King of K-Pop dives deep into the inner workings of the popular music genre as seen through the eyes of legendary South Korean business executive and record producer Lee Soo Man.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
Directed by Ting Poo, the one hour and 47-minute film is currently available to stream on Amazon’s Prime Video via a Prime subscription, which will run you $14.99 per month. The documentary was made available on the streaming platform on May 13.
Trending on Billboard
‘Lee Soo Man: King of K-Pop’
A brand new Amazon’s Prime Video documentary discussing the life and work of legendary music producer and businessman Lee Soo Man.
From Man’s beginnings in the traditional town of Jeonju, to his work at hallowed entertainment company SM Entertainment, the documentary chronicles the good, bad and ugly of the K-pop industry, with the hallowed producer behind the wheel. Many credit Man with starting what is known as the “Hallyu wave,” a phenomenon that speaks to the surge in popularity of South Korean culture, particularly its music, dramas and films.
Man founded SM Entertainment back in 1989. During his roughly 33 years at SM Entertainment, Man is credited with creating some of the company’s most popular groups, including Exo, Super Junior, Aespa, Girls Generation, Red Velvet, NCT, TVXQ and SHINee. The company is largely credited as a key driver of the global success of K-pop. Man left the company in March of 2023 due to a slew of logistical issues and a heated management dispute, which are briefly touched on in the documentary.
While the Hallyu movement began in the 1990s, the figurative wave has grown to monsoon levels, taking the music industry by storm. The K-pop sphere has gained major recognition over the past few years, becoming an immensely popular genre throughout the world, thanks to the work of Man and industry bigwigs like him. This documentary is a must-watch for fans of the genre who are seeking an insider’s perspective on some of their favorite groups.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Lady Gaga just made shopping for foundation a whole lot easier. The “Rain On Me” singer’s brand Haus Labs has just […]
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Multi-platinum singer-songwriter Christina Perri is adding another hyphen to her title as she becomes an author with her new children’s book A Thousand Years. Based on her hit song of the same name from 2011, the new picture book sees Perri joining forces with New York Times bestselling illustrator Joy Hwang Ruiz to create a stirring story. The book drops on Tuesday (April 1).
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
Priced at $18.99 for a signed copy at Barnes & Noble, A Thousand Years follows a mother and daughter growing and developing together, as the child embarks on an adventure into the bigger world.
And if you have a Barnes & Noble Premium Membership, you can pre-order now and A Thousand Years will be delivered to your home for free with no minimum purchase.
Not a member? Sign up for $39.99 per year (about $3.33 per month) to take advantage of all that a Barnes & Noble Premium Membership has to offer, including an additional 10% off almost everything on BN.com (including on A Thousand Years by Christina Perri), 10% off Nook e-readers, 10% off Nook e-books, exclusive deals and offers and much more. You even get a free Barnes & Noble tote bag too. Learn more about Barnes & Noble Premium Membership and its benefits here.
The children’s book is available at BookShop.org for $17.66 (reg. $18.99), while A Thousand Years is also ready for pre-order on Amazon priced at $17.09.
Viking Books for Young Readers
Signed Copy
‘A Thousand Years’ by Christina Perri
Release date: April 1
Meanwhile, the song “A Thousand Years” also served as the love theme from The Twilight Saga: Breaking Dawn – Part 2, released in 2012. It went on to sell more than 10 million copies in the United States, Perri went on to release more hit songs, like “Human,” “Distance,” “Sea of Lovers” and others.
Available on Tuesday (April 1), a signed copy of A Thousand Years by Christina Perri is on sale for $18.99 at Barnes & Noble.
Want more? For more product recommendations, check out our roundups of the best Xbox deals, studio headphones and Nintendo Switch accessories.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Pharrell Williams‘ ability to merge music, fashion, and cultural storytelling has made him one of the most influential creatives of our time. Whether it’s through his groundbreaking production in hip-hop and R&B or his game-changing collaborations in fashion, Pharrell has consistently pushed boundaries. His latest project with adidas continues this legacy, as he reimagines the classic Superstar silhouette with the bold and innovative Superstar 92 collection.
Explore
See latest videos, charts and news
See latest videos, charts and news
Pharrell’s fashion collaborations have always mirrored his musical innovation, bridging the gap between artistic expression and everyday wear. His long-standing partnership with Adidas has already delivered some of the most unique designs in sneaker culture, and with the Superstar 92, also known as the Double Wide, he brings a fresh, oversized twist to one of Adidas’ most celebrated silhouettes.
Trending on Billboard
This new silhouette is all about proportions and nostalgia. Inspired by the exaggerated aesthetics of the ‘90s and the functional build of snowboard boots, the Superstar 92 blends heritage with modern design. The sneaker features thick padding around the ankle for comfort, a chunky sole for a bold stance, and premium materials that elevate its look and feel. With “Virginia” emblazoned on the tongue, Pharrell once again nods to his hometown roots — a theme that remains a central part of his storytelling.
Clipse modeling the Adidas Superstar 92
Adidas
Staying true to his origins, Pharrell tapped fellow Virginia hip-hop icons Clipse to lead the Superstar 92 campaign. The duo, made up of Pusha T and No Malice, played a pivotal role in shaping early 2000s rap, and their inclusion in this campaign highlights the deep cultural connections between music, sneakers, and personal identity. Shot in Virginia, the campaign reinforces the idea that the Superstar 92 is more than just a sneaker — it’s a symbol of legacy, authenticity, and evolution.
As someone who already owns six pairs of Superstars, this latest iteration feels like an instant classic, so it’s a flex for me! The chunky build, premium materials, and Virginia tribute make it more than just another sneaker drop — it’s a true reflection of Pharrell’s vision and legacy. With the Superstar 92, he’s continuing a conversation between music, fashion, and culture, one step at a time. So, where do you stand? Is this collection a Flex, a Trade, or a Fade?
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Tobe Nwigwe is no stranger to making statements. Whether through his music, his visuals, or his unmistakable aesthetic, the Houston-based artist has built a movement rooted in authenticity, culture and empowerment. Known for his socially conscious lyrics, intricate wordplay and powerful storytelling, Nwigwe has created a lane that seamlessly fuses hip-hop, African rhythms and spoken-word poetry. Now, he’s taking that same approach to fashion with his first-ever sneaker and apparel collaboration: “Reebok x Chukwu.”Since breaking onto the scene in the mid-2010s, Nwigwe has captivated audiences with his unique sound and bold visuals. His 2020 breakout moment, fueled by viral hits and a distinct creative vision, solidified his place as an artist who refuses to conform. Everything he does carries deeper meaning—from the messages in his songs to the mint green color that has become synonymous with his brand. His music isn’t just about beats and rhymes; it’s a movement that celebrates identity, heritage, and purpose.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
That same energy translates directly into “Reebok x Chukwu.” The collection dropped February 21st and is a tribute to his Nigerian roots, blending archival sportswear aesthetics with modern design. At the center of it all is the Chukwu OTU, a reimagined version of the classic Reebok Preseason Turf Trainer. The name “OTU” means “One” in Igbo, symbolizing unity and greatness—core themes in Nwigwe’s music and personal journey. With a mix of hairy suede, nubuck leather, and textile overlays, the sneaker merges past and present, honoring tradition while pushing the boundaries of style.
Trending on Billboard
Chukwu Mint Sneaker
Reebok
But this isn’t just about footwear. The Chukwu collection also includes a lineup of apparel inspired by sport and culture. The standout piece? A football jersey featuring the number 88 — a tribute to his wife, Fat, and their five children, who are his biggest inspirations. There’s also a heavyweight graphic hoodie, a mock-neck tee and a pair of zip-off pants designed for versatility and so much more products. All executed in Nwigwe’s signature mint green and black. Every detail is intentional, every stitch tells a story.
For me, this collection is an absolute Flex. I need just about everything in it, from the jersey to the OTU sneakers. The design, the storytelling, and the deeper cultural meaning make it more than just another sneaker collab — it’s a true reflection of Tobe’s artistry. If you’re like me, you’ll be online trying to grab every piece before they continue to sell out. The question is: Where do you stand? Is this collection a Flex, a Trade or a Fade?
Reebok